Com.Motion Consulting

Com.Motion And Channel 6 the Same

Com.Motion and Channel 6 Multimedia will soon be one company offering you, our clients the complete Digital Service from building and managing your website projects to making them visible on the search engines.

The Power of Social Networks

It is with Interest that we find that social networking websites such as Facebook, Twitter and YouTube continue to grow in power and status and attract huge visitor numbers within the UK especially over the Christmas 08 period.

Google Lifts its Ban on Paid Search Advertising for Gambling Websites in the UK

It is with interest that we note Google sudden shift in policy that now allows advertisers to advertise gambling sites within the Google AdWords sponsered search network.

UK B2C ECommerce Sales not affected by Credit Crunch

Despite the doom and gloom we read about everyday regarding the credit crunch it is with interest to note that online ecommerce sales in the UK continue to grow.

Special Xmas Offer

Com.Motion is offering a special pre Christmas deal to encourage ecommerce businesses to start thinking about Internet Marketing now.

Internet Marketing for a Targeted Market

Google, Facebook and others are making it easy to reach your specific target market by allowing you to select specific demographic information about your customers.

eBay - the Global Mecca for Online Retailers

Although it feels as though eBay has been around forever, it is a fairly new concept to the UK, arriving on our shores in 1999. Year on year eBay has seen huge growth in the number of visitors buying and selling their goods, resulting in eBay becoming the number 1 e-commerce trading platform in the world today. As a result, more and more online retailers are attracted to eBay worldwide customer base. However, there is still reluctance by some of the major brands to allow their affiliates and retailers to use this important sales channel.

How long does SEO Take

Search Engine Optimisation campaigns can take a while to deliver results. How long should you expect to wait.

Paid Ads are Great, but Free is Better

Too many companies are ignoring search engine optimisation (SEO) when planning their marketing strategy. This puzzles us at Com.Motion, as SEO delivers the best results long term. A good search engine optimisation campaign increases traffic to your website and most importantly sales. In our experience SEO is the single most important tool in Internet Marketing.

Google Trademark Policy UK And Ireland

As most of you will be aware, Google has announced that they will allow advertisers to bid on trademarked keywords in the United Kingdom and Ireland from the 5th May 2008.

Free Web Analytics From Microsoft AdCenter

Microsoft has recently released its own version of web analytics called Microsoft adCenter Analytics which is a rival of and similar to Googles own free version of Google Analytics.

Internet Marketing and Facebook

Recently there have been several developments in Facebook, the popular social networking website, which companies will find interesting and potentially very useful for marketing.

Get Your Ecommerce Website Noticed In 2008

Perhaps your new years resolution is to increase sales in 2008. In this article we will reveal the best places to get your products noticed online in 2008.

Search Engine Optimisation - What are the top Marketing Trends for 2008

Emarketer has produced an interesting list of marketing trends for 2008 based on research conducted with US based Marketing Executives. This survey provided a couple of surprising results with non other than Search Engine Optimisation as the second most important marketing trend that marketers will be concentrating on in 2008.

Using Software for Link Building Can be Dangerous

Link building plays a major role for any company to truly increase their ranking for keywords on the major search engines. A lot of high quality inbound links (links coming to your website from other websites) is a huge factor in search engine optimization.

Online PR for Search Engine Optimisation

Online PR is a useful way to build your brand online. It works to increase visibility and complements search engine optimisation work. The main key to successful online PR as with offline PR is to write a newsworthy story. What will make your story interesting and capture the attention of readers. The fact that you sell a product or service just wont be enough to generate interest.

Are you doing all you can to increase traffic to your website

There are so many ways to market your website these days. The best approach is to do several activities at once rather than just focusing on a single Internet marketing activity. That way you have a better chance of success than putting all your eggs in one basket.

Forget Offline Marketing! Internet Marketing Is The Way To Go

According to the The Jack Myers Media Business Report online advertising budgets are set to increase by 24% in 2008 and then by a further 28.5% in 2009.The reason for this increase in spending is that companies are finding Internet marketing is delivering real results, while the success of offline marketing is oftentimes impossible to measure.

As a Business Can You Afford To Ignore The Virtual World That Is Second Life

Most people find that they dont have enough time for their first life, let alone a Second Life. However this virtual world is rapidly expanding around the globe with the largest corporations and universities embracing its potential and investing in ways that they can communicate with this growing community. As a business owner, you cant afford to ignore it.

Why Not Consider Online Shopping Portals

Why not consider advertising your products on shopping portals, like Amazon, Shopzilla or Bizrate. Shopping portals give you the opportunity to display photos of your products to potential customers, along with a description of the product and the price..

Business Networking Opportunities Online

So, what online networks offer real opportunities for business? There are a huge number of websites, but it is difficult for online networking novices to know which sites are worth precious company time and effort.

Ten Secrets for Pay Per Click Success

Have you been frustrated by the performance of your pay per click campaigns - Here are ten tips to consider to get real results.

1. Consider ALL popular search engines - Yes, Google is by far the most popular in the UK but because of this it is the most ompetitive. Yahoo and MSN still have their share of UK internet users and are less competitive. Give these a try too.

2. Consider regional advertising rather than national for Google - If you have a product that will appeal to specific regions of the country or if you have a very limited budget then select only one town or county. Your cost per click will be much lower.

3. Include the relevant keywords in your ads - Make sure your ads closely match what the searcher is looking for by creating targeted ad groups. Yes, Google looks at the amount you are willing to pay for top placement, but it also looks at quality. An advertiser can pay less and still get to the top position just because their ad more closely matches what the searcher is looking for.

To read the rest of our tips, please click on our link above.

Want to tap into the MySpace Community and Create Your Own Company Page

This social marketing site should certainly be considered as part of the Internet Marketing mix for companies wishing to build relationships with young consumers. However, winning friends in this community can be difficult especially for traditional companies that may be thought of as uncool by the young myspace crowd.

Help the Search Engines Index Your Website Site Maps

We can now make it even easier for search engines to index our webpages through our website site maps by adding a simple line of text to the robots txt file within our code. You can now specify the location of the sitemap using the robots.txt file by simply adding the following line to it.

Com.Motion In the News - Online Website and E-Commerce Success Is All in The Measurement

West Lothian based internet marketing company Com.Motion Consulting warns businesses that if they do not measure their internet marketing activity they are probably wasting their money online. Find out more by clicking the link above.

View Your Website Through The Eyes of Your Customers

We have all heard of the saying that web page content is king and its true to say that having quality and new content on your web pages does help you achieve better rankings in the search engines. However, its better to go a step further by making sure you optimise page content and imagery to tie into how your website visitors actually scan your web pages for information.

Women are taking control of the web

A recent study by Nielsen/NetRatings has revealed that women are embracing the Internet at an even faster rate than their male counterparts. Young women in the 18 - 34 age group are now the most dominant group of Internet users, comprising 18% of all the users online in Britain. They also spend 27% more time online than their male counterparts.

Whats New In Google Analytics?

Google has recently updated its free web analytics package to provide us with even more useful measures and reporting for our websites. The new set-up and interface is great and is an improvement to what we had previously which was not all that bad in the first place.

Report Changes - There have been a few changes to the export reporting function that are worth a look. These include the ability to now export reports in PDF Format. Users now have the choice to report in PDF, XML, CSV or TSV.

Receive Reports by Email - Users can set-up reports to be emailed to colleagues and clients on daily, weekly, monthly or quarterly manner and in whatever format they want i.e. PDF, XML, CSV or TSV.

All in all and excellent upgrade that takes your analytical measurements to the next level. At the moment, the new Google Analytics interface is running alongside the previous one; you will be able to use the older version of Google Analytics until July 18th 2007.

For more information on Google Analytics, follow this link:

Google Analytics Blog

EOM Group Launched

Com.Motion has joined forces with Search Engine Optimisation gurus Oyster Web to form EOM Group offering Internet Marketing training to businesses in the UK.

To EBay Or Not To EBay, That is the Question!

Its funny. Everyone has heard of eBay and has probably used the website to buy or sell something but not many businesses have really considered its true potential for them. Everyday millions of pounds are made by budding e-bayers selling products online to a global audience, however it is amazing to think that most SMEs and big businesses have not considering eBay as a component of the online sales strategy.

Search Engine Optimisation Part 1

Does the text on your homepage start with welcome to my website? This article will explain how text like this can negatively impact upon your search engine rankings, leaving customers with no hope of finding your products or services on the web.

Search Engine Optimisation Part 2

Linking is important because the World Wide Web is essentially made up of hyperlinks that allow people to move quickly from one source of information to another. When considered from a business perspective, this offers a fantastic opportunity to help deliver your business objectives by linking to the appropriate websites within your market sector.

The Secrets of a Great Website

What makes a website great?

Discover Your Google Links

Who is linking to you? Find out now from Google!

The Impact of Social Media on Business

Why Businesses Should be Considering Social Media

Website Sitemaps: Google, Yahoo and MSN - Sitemaps.org

Google, Yahoo and MSN have come up with a unique Sitemap Protocol for all

Email Marketing

Email Marketing - Key to Your Online Success

The Funky Group Wins Ebusiness Award

Best Use of E-business in a New Company - The Funky Group