<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hobo</title>
	<atom:link href="https://www.hobo-web.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.hobo-web.co.uk/</link>
	<description></description>
	<lastBuildDate>Sat, 25 Apr 2026 13:37:31 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.5</generator>

<image>
	<url>https://www.hobo-web.co.uk/wp-content/uploads/cropped-hobo-logo-black-cropped-1200-32x32.jpg</url>
	<title>Hobo</title>
	<link>https://www.hobo-web.co.uk/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>What is AgaaS? &#8220;Agentic as a Service&#8221; Explained by Jensen Huang</title>
		<link>https://www.hobo-web.co.uk/what-is-agaas-agentic-as-a-service-explained-by-jensen-huang/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Fri, 24 Apr 2026 02:13:51 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33452</guid>

					<description><![CDATA[<p>Agentic as a service described by Jensen Huang.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/what-is-agaas-agentic-as-a-service-explained-by-jensen-huang/">What is AgaaS? &#8220;Agentic as a Service&#8221; Explained by Jensen Huang</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>What is Commodity Content to Google in 2026?</title>
		<link>https://www.hobo-web.co.uk/what-is-commodity-content-to-google-in-2026/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Fri, 24 Apr 2026 00:20:42 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33435</guid>

					<description><![CDATA[<p>Example: Commodity vs Non-Commodity Content</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/what-is-commodity-content-to-google-in-2026/">What is Commodity Content to Google in 2026?</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>What is Non-Commodity Content? Meet The New Helpful Content</title>
		<link>https://www.hobo-web.co.uk/what-is-non-commodity-content-meet-the-new-helpful-content/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 14:07:21 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33402</guid>

					<description><![CDATA[<p>Helpful Content 2.0.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/what-is-non-commodity-content-meet-the-new-helpful-content/">What is Non-Commodity Content? Meet The New Helpful Content</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Good SEO is Good GEO (Not For New Sites, In Any Reasonable Time Frame)</title>
		<link>https://www.hobo-web.co.uk/good-seo-is-good-geo-not-for-new-sites-in-any-reasonable-time-frame/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 01:26:30 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33397</guid>

					<description><![CDATA[<p>Claim: Good SEO is Good GEO (according to Google in 2026). Truth: Agree in principle, but if you only do &#8220;good SEO&#8221; on your own new site in isolation, you can still be invisible for months in AI Overviews, because Google takes the context for the ai overview from most trusted sources it can find, ... <a title="Good SEO is Good GEO (Not For New Sites, In Any Reasonable Time Frame)" class="read-more" href="https://www.hobo-web.co.uk/good-seo-is-good-geo-not-for-new-sites-in-any-reasonable-time-frame/" aria-label="Read more about Good SEO is Good GEO (Not For New Sites, In Any Reasonable Time Frame)">Read more</a></p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/good-seo-is-good-geo-not-for-new-sites-in-any-reasonable-time-frame/">Good SEO is Good GEO (Not For New Sites, In Any Reasonable Time Frame)</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Can You Rank In Google Without Content?</title>
		<link>https://www.hobo-web.co.uk/breaking-can-you-rank-in-google-without-content/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 13:48:10 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33342</guid>

					<description><![CDATA[<p>Watch the SEO community dissect this in real time.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/breaking-can-you-rank-in-google-without-content/">Can You Rank In Google Without Content?</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Is There a Sandbox for New Sites in Google AI Overviews?</title>
		<link>https://www.hobo-web.co.uk/is-there-a-sandbox-for-new-sites-in-google-ai-overviews/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Sun, 19 Apr 2026 14:43:37 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33321</guid>

					<description><![CDATA[<p>Running a live test with a new domain to see if @lilyraynyc is correct about a sandbox for AI overviews. Initial observations: Google prefers to take context from a second trusted site. AI overviews won&#8217;t link. AI mode will. Indexation doesn&#8217;t mean served (even in Google SERPs). pic.twitter.com/eaguWZDx5n — Shaun Anderson (@Hobo_Web) April 18, 2026 ... <a title="Is There a Sandbox for New Sites in Google AI Overviews?" class="read-more" href="https://www.hobo-web.co.uk/is-there-a-sandbox-for-new-sites-in-google-ai-overviews/" aria-label="Read more about Is There a Sandbox for New Sites in Google AI Overviews?">Read more</a></p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/is-there-a-sandbox-for-new-sites-in-google-ai-overviews/">Is There a Sandbox for New Sites in Google AI Overviews?</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>“We Fake It”: Google&#8217;s Illusion of Understanding Content</title>
		<link>https://www.hobo-web.co.uk/we-fake-it-googles-illusion-of-understanding-content/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 18:03:21 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33267</guid>

					<description><![CDATA[<p>Exhibit No. UPX0203 contains an internal presentation by Eric Lehman. Lehman begins by framing Google Search as a grand scientific endeavour.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/we-fake-it-googles-illusion-of-understanding-content/">“We Fake It”: Google&#8217;s Illusion of Understanding Content</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>From Vibe to Viable: The Silver Era of Vibe Coding Has Begun</title>
		<link>https://www.hobo-web.co.uk/from-vibe-to-viable-the-silver-era-of-vibe-coding-has-begun/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 01:50:46 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33257</guid>

					<description><![CDATA[<p>I just posted: “The Silver Age of Agentic Vibe Coding has begun: the era of scalable, economically viable agentic systems is just opening. If you missed the first sprint, the next one rewards discipline and taste more than raw speed.” (see the tweet) A follow-up to: “Dec 2025 &#62; March 2026 &#8211; The Golden Age ... <a title="From Vibe to Viable: The Silver Era of Vibe Coding Has Begun" class="read-more" href="https://www.hobo-web.co.uk/from-vibe-to-viable-the-silver-era-of-vibe-coding-has-begun/" aria-label="Read more about From Vibe to Viable: The Silver Era of Vibe Coding Has Begun">Read more</a></p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/from-vibe-to-viable-the-silver-era-of-vibe-coding-has-begun/">From Vibe to Viable: The Silver Era of Vibe Coding Has Begun</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Meet Meg: Ethics Manager at Thisisagency.ai</title>
		<link>https://www.hobo-web.co.uk/meet-meg-ethics-manager-at-thisisagency-ai/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Sat, 11 Apr 2026 02:28:03 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33249</guid>

					<description><![CDATA[<p>In a fully autonomous, 80-plus-employee AI workforce, velocity is a given. But without governance, velocity becomes a liability. That is where Meg, Agency’s Level-3 AI-powered Ethics Manager, steps in.  She is the moral compass of the organisation, designed to intercept harmful, distressing, or legally problematic requests before they cause irreversible damage. 1. The Role: Pre-Flight ... <a title="Meet Meg: Ethics Manager at Thisisagency.ai" class="read-more" href="https://www.hobo-web.co.uk/meet-meg-ethics-manager-at-thisisagency-ai/" aria-label="Read more about Meet Meg: Ethics Manager at Thisisagency.ai">Read more</a></p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/meet-meg-ethics-manager-at-thisisagency-ai/">Meet Meg: Ethics Manager at Thisisagency.ai</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Meet Luca: AI Artist &#038; Image Generation Services at Thisisagency.ai</title>
		<link>https://www.hobo-web.co.uk/meet-luca-ai-artist-image-generation-services-at-thisisagency-ai/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Sat, 11 Apr 2026 02:15:44 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33245</guid>

					<description><![CDATA[<p>At the intersection of cutting-edge diffusion models and high-level marketing strategy sits Luca, the Agency’s dedicated AI Artist.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/meet-luca-ai-artist-image-generation-services-at-thisisagency-ai/">Meet Luca: AI Artist &#038; Image Generation Services at Thisisagency.ai</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Meet Elaine: YouTube Transcription Specialist at Thisisagency.ai</title>
		<link>https://www.hobo-web.co.uk/meet-elaine-youtube-transcription-specialist-at-thisisagency-ai/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 15:06:09 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33235</guid>

					<description><![CDATA[<p>At the vanguard of Agency&#8217;s data verification layer is Elaine, the Agency’s dedicated YouTube Transcript Analyst and master quote miner. Instead of broadly searching the web for new content, Elaine serves as the Agency&#8217;s surgical extraction tool. When you hand her a specific video URL, she dives deep to pull out exact spoken claims, providing ... <a title="Meet Elaine: YouTube Transcription Specialist at Thisisagency.ai" class="read-more" href="https://www.hobo-web.co.uk/meet-elaine-youtube-transcription-specialist-at-thisisagency-ai/" aria-label="Read more about Meet Elaine: YouTube Transcription Specialist at Thisisagency.ai">Read more</a></p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/meet-elaine-youtube-transcription-specialist-at-thisisagency-ai/">Meet Elaine: YouTube Transcription Specialist at Thisisagency.ai</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Meet Ava: YouTube Search Specialist at Thisisagency.ai</title>
		<link>https://www.hobo-web.co.uk/meet-ava-youtube-search-specialist-at-thisisagency-ai/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 14:46:22 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33236</guid>

					<description><![CDATA[<p>Ava is a specialized, multimedial AI agent designed to expand the Agency's intel-gathering capabilities beyond standard search results and directly into the video ecosystem.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/meet-ava-youtube-search-specialist-at-thisisagency-ai/">Meet Ava: YouTube Search Specialist at Thisisagency.ai</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>How Thisisagency.ai approaches Ethical AI, copyright, and the Law &#8211; by Design, not by Accident</title>
		<link>https://www.hobo-web.co.uk/how-thisisagency-ai-approaches-ethical-ai-copyright-and-the-law-by-design-not-by-accident/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 17:29:50 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33219</guid>

					<description><![CDATA[<p>There&#8217;s a conversation happening in boardrooms, courtrooms, and congressional hearings right now that every AI company is trying very hard to avoid having in public: where does your training data come from, and do you have the right to use it?  Many AI companies answer this question with lawyers. I have decided to answer it ... <a title="How Thisisagency.ai approaches Ethical AI, copyright, and the Law &#8211; by Design, not by Accident" class="read-more" href="https://www.hobo-web.co.uk/how-thisisagency-ai-approaches-ethical-ai-copyright-and-the-law-by-design-not-by-accident/" aria-label="Read more about How Thisisagency.ai approaches Ethical AI, copyright, and the Law &#8211; by Design, not by Accident">Read more</a></p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/how-thisisagency-ai-approaches-ethical-ai-copyright-and-the-law-by-design-not-by-accident/">How Thisisagency.ai approaches Ethical AI, copyright, and the Law &#8211; by Design, not by Accident</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Codename: Agency is now Thisisagency.ai</title>
		<link>https://www.hobo-web.co.uk/codename-agency-is-now-thisisagency-ai/</link>
		
		<dc:creator><![CDATA[Shaun Anderson]]></dc:creator>
		<pubDate>Thu, 02 Apr 2026 23:06:05 +0000</pubDate>
				<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.hobo-web.co.uk/?p=33205</guid>

					<description><![CDATA[<p>Codename: Agency is now called this Thisisagency.ai.</p>
<p>Read the full article here <a href="https://www.hobo-web.co.uk/codename-agency-is-now-thisisagency-ai/">Codename: Agency is now Thisisagency.ai</a> © Copyright 2006-2025 Shaun Anderson</p>
]]></description>
		
		
		
			</item>
	</channel>
</rss>
