tag:blogger.com,1999:blog-237122042024-12-18T22:29:49.350-05:00editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.comBlogger62125tag:blogger.com,1999:blog-23712204.post-47489250292454036502011-06-03T00:51:00.005-04:002011-06-03T01:40:47.697-04:00

One observation that I make while attending networking events throughout the week is that half the battle is just showing up. Many business owners or sales reps expect to generate revenue through networking by showing up once and a while. However, a big part of successfully implementing High Touch Marketing is remaining disciplined and keeping it perpetual.When it comes to networking, people

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-86582437565596470962011-02-21T11:07:00.003-05:002011-02-21T11:11:08.531-05:00

If you haven't done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales force with relevant tools. Failure to address these issues typically results in stagnation within the company culture, lack of

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-35546832606802367652010-12-29T00:41:00.006-05:002011-02-21T11:05:31.071-05:00

The Dimalanta Design Group is a brand consulting and design firm specializing in brand planning, identity, and marketing communications. Type of clients that we're pursuing are businesses/organizations who are...updating their outdated brandstarting new product/service linesexpanding their brand onlinemerging and need to re-brand themselvesstale and need new life breathed into itstartupsin need

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-69250113709292495352009-05-28T14:20:00.004-04:002009-05-28T21:08:32.448-04:00

How many physical sales appointments do you think is possible to run in one week? Well, there are a lot of variables that affect the answer to that question. In the earlier years of my consulting I remember running between 15-20 per week! That is lot of driving, talking, and eating fast food in between appointments. Now consider this. How would you like to present to 15-20 potential prospects

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-79783419838955258762009-05-21T10:13:00.004-04:002009-05-21T10:56:01.288-04:00

Several days ago I attended a conference on eMarketing Techniques up in Cleveland, Ohio. Today, while working on my blogs, I remembered an observation I made at the conference that I wanted to share with my readers. It's nothing earth-shattering but I found it as a pleasant reminder for those looking to inbound their inbound marketing.On separate occasions, every speaker encouraged everyone to

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-90408572752687457562009-04-23T08:56:00.004-04:002009-04-24T09:42:59.270-04:00

Just the other week I had one of my clients send some of their team members out to observe their target audience. The results that were brought back to the table was invaluable on a number of levels. It helped them learn more about the type of people their reaching, it forced them to look outside of themselves, and it opened discussion on ways to improve their service. When was the last time

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com1tag:blogger.com,1999:blog-23712204.post-20628231977438302032009-04-14T22:51:00.001-04:002009-04-14T22:51:08.056-04:00

Article shared from Marketing Profs...Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one.Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the holes left when other marketing techniques miss their mark. Even though it works (which is why it is

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-38678280717660264302009-04-03T07:00:00.000-04:002009-04-03T07:00:00.923-04:00

Learn how to attract and track more website visitors, ensure consistent follow-up, achieve increased sales productivity, keep valuable leads from slipping through the cracks and more with this exclusive Salesforce Small Business Success kit.With your small business kit, you'll instantly get access to:1. Sales & Marketing Success Map: See every step from first contact to close and get best

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-8797929675590468292009-04-01T07:30:00.001-04:002009-04-01T07:30:00.501-04:00

Has it occurred to you yet that we're already starting the second quarter of 2009? For many of you who are still trying to determine what you're doing with your marketing, I'm here to tell you that you're behind... And that's no April fools joke! I figure that for those who are working a marketing plan that today is a good day for a pep talk!Let's start with evaluating the past three months.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-42791122801044440262009-03-29T23:02:00.003-04:002009-03-29T23:21:15.290-04:00

The Consumer Confidence Survey recently indicated another sharp decline in the Consumer Confidence Index hitting another historic low of 25 in the month of February.Says Lynn Franco, Director of The Conference Board Consumer Research Center: "The Consumer Confidence Index™, which was relatively flat in January, reached yet another all-time low in February (Index began in 1967). The decline in the

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-6541121672385270752009-03-13T08:52:00.002-04:002009-03-13T09:01:34.943-04:00

Discover the hottest trends in Small Business Sales and Marketing—and see how the leading on-demand CRM solution can put these trends to work for you.The summary describes three keys to SMB success:1. Documenting and debugging your sales process.2. Providing enabling technology.3. Hiring/retaining sales talent.Get your free report! Click here.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-50594292285802119012009-03-06T07:03:00.008-05:002009-03-06T09:16:01.510-05:00

In this month's Esquire magazine an article titled, "The Secret Life of a Well-Dressed Man" was written about my friend Kenyatte Nelson who was named America's best dressed real man last fall. While reading this article I recalled the importance of supporting your image with brand strategies. If you know Kenyatte, you would agree that he is a confident individual who knows what he is about,

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-69083058781240103702009-03-02T16:03:00.003-05:002009-03-02T16:07:47.882-05:00

This White Paper is based on a survey and packed with strategies you can use to sell more effectively in challenging times. Explore how companies are reacting to six basic strategy points because of the recession, and how most are missing opportunities as a result. Register for this White Paper to learn more about these successful sales strategies.Click here to register!

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-65009926764910671532009-02-25T10:19:00.002-05:002009-02-25T15:25:37.578-05:00

I'm sure you have heard at one point or another that word of mouth marketing (WOMM) is the best form of marketing cause it is FREE! Well, not exactly. There is a cost to WOMM and that cost is often time, and you don't have to be a business owner for long to know that your time equals money; time spent on providing superior customer service, time spent on product development and enhancement,

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-17245578719886036612009-02-23T17:02:00.000-05:002009-02-23T18:12:31.537-05:00

If your like me, your day shifts to fifth gear the moment you walk out of your house. Your ever growing action item list swirls around in your head, while your phone continually rings your favorite ringtone as you're stuck in traffic on your way to the office. Like most business owners, the thought of marketing is way at the bottom of the list until urgency sets in. How are you supposed to

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-87171885744124562832009-02-19T07:47:00.000-05:002009-02-19T08:19:22.093-05:00

As of yesterday, CluelessMarketing.com has been officially confirmed by Alltop.com as a blog providing the best of the best Alltop stories! Alltop.com is an online magazine rack that features ALL the TOP stories in all the topics that interest you. Now you don't have to be clueless about anything! So if you want to read what's happening in marketing, you can follow me there alongside other

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-76409262220599539852009-02-14T21:55:00.000-05:002009-02-14T22:00:20.532-05:00

A CRM solution can have an enormously positive effect on your business's bottom line, but a lot can go wrong during a rollout if you haven't planned properly.This White Paper addresses topics such as:Budgeting realisticallyTraining employeesManaging the implementationFollow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-71086585826918996772009-02-13T05:47:00.000-05:002009-02-13T06:32:39.093-05:00

OK Guys (and gals)... if you're over spent, over worked, over committed, and you simply forgot about Valentine's day, then here's your reminder, "Tomorrow is Valentines day!". According to the National Retail Federation Valentine's Day spending is expected to be about $14.7 billion. All of this spent to communicate love and commitment.I've read that in Warren County Ohio the average length, in

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-36032958839114071152009-02-11T22:18:00.000-05:002009-02-11T23:00:21.322-05:00

The shingles are flapping, my dog is unsettled, and I just heard that my recycling bin vanished from my driveway... All of this forces me to think about how businesses and organizations react when they face tumultuous winds. Like the stranded boat caught in the perfect storm, how we react will make all the difference. It's not abnormal to react in a way that addresses issues of the here and

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-23142422048599231062009-02-04T15:43:00.000-05:002009-02-04T16:37:31.313-05:00

Years ago there used to be a Yellow Pages commercial showing a man selfishly hoarding toys in his own store called, "Mike's Toys." And the commercial ended by saying the only businesses that aren't in the Yellow Pages are businesses like Mike's Toys, because Mike doesn't want anybody to know about his toys. The basic message was that all real businesses are in the Yellow Pages. Well, these

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-25569158631384626452009-02-02T09:39:00.000-05:002009-02-02T11:07:59.049-05:00

As I tried to recall a Super Bowl ad this morning, it got me thinking about awareness marketing and how corporate companies spend over millions of dollars a year to brand their markets. Do you have the dollars to run these kind of campaigns? My guess is if you're reading this blog titled, "Clueless Marketing," you probably don't. Instead of perpetually marketing to a select audience with a

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-15908557116553127602009-01-27T19:36:00.000-05:002009-01-27T20:34:41.416-05:00

Too often business owners or marketing executives like to "go for the jugular" when it comes to their marketing. Whether it's the sales appointment, advertising campaigns, etc, they try to convince their prospects to commit before they have a relationship. They fail to understand the relationship value in marketing.I like to relate the high touch marketing process to the courting. 1. Make Eye

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-37862603968119869912009-01-24T09:20:00.000-05:002009-01-26T08:44:39.763-05:00

If direct mailing is part of your 2009 marketing mix, you may want to hear this in case you hadn't heard. On November 23, 2008, the USPS put into effect the "Move Update" requirement. To qualify for automation rate or presort rate First-Class Mail® and Standard Mail® - “Each address and associate occupant name used on the mailpieces in a mailing must be updated within 95 days before the mailing

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-19205948010378587922009-01-23T01:36:00.000-05:002009-01-23T03:34:41.944-05:00

Remember that song, "Don't Worry, Be Happy" by Bobby McFerrin? In September of 1988, it became the first a cappella song to reach number one on the Billboard Hot 100 chart and held that position for two weeks.-Wikipedia Why am I bringing up this song after it's been over 20 years since it hit the air waves? Because there are a lot of businesses worrying these days; sales are low, production

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-6058927717091202009-01-13T16:47:00.000-05:002009-01-13T17:08:36.421-05:00

Often business owners get caught in a whirlwind of strategies. They get pounded by account reps from all types of advertising solution companies, they get flipped upside down by late night eureka moments, then they get pushed around by "me too" strategies after seeing what their competitors are doing.Remember don't forget the bookends! What are the bookends? Assess and execute! Too many times

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0