-Chris

What do you think?

As Christmas draws near, I thought I’d share some fun online sites you might like to share with your children this holiday season. Of course a quick Google search will yield you thousands of results, but here are a few I’ve enjoyed with my kids.

My 4 year old especially likes these. For him as a child that is growing up with on-demand video and the internet, it seems only natural to incorporate some of what Santa does online.

• Countdown to Christmas features a daily video message from Santa, and a chance to ask St. Nick questions in real time.
• Santa Update features daily “press releases” from the North Pole keeping everyone up to date on the days leading up to Christmas Eve.
• Portable North Pole lets you create a custom video greeting from Santa featuring your child’s name, photo, and location, a sneak-peek at the Naughty/Nice List, and even an update on the toy the wished for.
• Santa Live features live webcams from inside Santa’s office, and outside the workshop.
• NORAD Tracks Santa is the granddaddy of them all and features real-time tracking of Santa, with video updates and a Google Earth option. You can also follow the Twitter Stream, Facebook Page, and Picasa Web Album. If you are an On-Star user, you can even get hourly updates in your vehicle on Christmas Eve.
• Track Santa on your mobile device – Google Maps offers NORAD’s Santa Tracking on supported phones.

Merry Christmas!

(CC licensed image via The Sierra Club)

Many if not most of the attendees were involved in some sort of social media activity, either personally or professionally.  Almost everyone was using Facebook to some degree, less using Twitter, and a lone MySpace user.

Like most, the challenge of everyone in the room was in filtering the noise in order to find opportunities where they could provide value. My goal today was to provide a collection of tools that might be used to set up a Social Media Listening Post – a place where all the signal can be collected and where one might find opportunities for conversation.

The group asked a lot of very smart questions, and as a result we bounced around quite a bit from tool to tool, as everyone contributed ways in which they found certain sites or tools useful. I admit I rediscovered a forgotten tool while answering a question, so I came away with something new again as well.

Among the tools we covered were:

• Twitter
• Facebook
• Ning
• Twitterfall
• Google Reader
• Google Alerts
• Google Blog Search
• Social Media Firehose
• Backtype
• Social Mention
• Board Reader
• Feed My Inbox
• Twimailer
• Tweetdeck
• Twhirl
• Firefox
• Google Chrome

What other tools do you use when filtering social media? How did you develop your social media listening post?

The premise was very straight forward – tweet about a book from their website that you would like to read. The 10th person to tweet a book wins the book tweeted. Free book, free shipping. Easy, right?

There are several things I like about the way Chelsea Green ran this contest including:

1. You have to follow them on Twitter to be eligible
2. They have built “Tweet this book” links into each product page that includes a link to the book, as well as hashtags.
3. They primed the contest with a countdown which was re-tweeted several times to spread the word.

So, how did they do on the first run? Some quick stats:

• Total contest time was approximately 4 minutes
• Total contestants was 27
• Total tweets (entries) was 45

At first glance these look like really small numbers, but consider how many others saw these tweets.  According to my quick study via search.twitter.com it appears that these 45 tweets reached 14,216 Twitter users. And each of those 14,000+ users was sent a book title, hashtags, and a direct link to the book’s product page. And, those 14,000+ followers does not include any users who may be consuming searches for the variety of hastags or terms that were part of those tweets.

As a bonus, it appears the Huffington Post re-tweeted at least one funny entry from @daveburdick (over 5000 followers of the 14,000+ total.)

So if you ask me, reaching 14,000 people in the span of less than 5 minutes is pretty good. Of course, we don’t yet know how many of those, if any, clicked through to the publisher’s website, nor how many purchased books.

But, Chelsea only spent some time and the cost of one book plus shipping to try this experiment, which I think is important to do. We need to experiment a little more.  All in all I think it is a very clever use of Twitter to perhaps gain some awareness of the publisher and their books.

What do you think? Productive use of Twitter, or social media folly? What other examples have you seen?

The future of publishing may be digital, but costly Kindles and eBooks on iPhones aren’t enough to trigger a digital book revolution. It’ll take more than the promise of a portable library to convince readers they’re better off without paper.

The iPod heralded a seismic shift in content distribution. Music downloads now seem as obvious as they were inevitable, so it’s reasonable to expect written content to follow music, movies, and TV down the path towards digital distribution. But to get consumers onboard, eBooks will need to supply a superior reading experience and better value for money than they currently offer.

Increased availability satisfies a demand that doesn’t yet exist

Last week Google released Book Search for mobiles and made over 1.5 million public domain books available on iPhones and Android mobiles. As well as introducing a revamped Kindle 2.0, Amazon has announced that its more contemporary range of Kindle titles will be made available for download to devices other than the Kindle.

Both companies are addressing the issue of title availability, but that’s not the eBook bottleneck. Having more titles is an important step, but it’s not enough to trigger a fundamental shift in people’s reading habits.

It’s easy to blame the slow uptake of digital books on nostalgia for printed paper

There’s a some good reasons digital books haven’t taken off, and the least of them is the ‘I just like paper books’ problem. Don’t get me wrong, like many people, I don’t think that the look, feel, and smell of books will ever be fully replaced. But it’s possible to imagine a future where convenience, cost, and environmental concerns make digital books a mass market alternative to the paperback, in the same way that paperbacks have become a cheaper, more convenient alternative to hard covers.
The true causes of consumer reluctance are more compelling, and more easily addressed, than an enduring love of paper:

• Readability and the user experience
• Value and the total cost of ownership
• Flexibility: to sell, trade, and loan books

eReaders need the readability of a paperback printed on recycled paper, to last 12hrs, and be durable enough to throw in a backpack

Many books will soon be available on mobile phones, letting you read eBooks on hardware you already own, though at a cost to your battery-life and with poor readability. With better batteries, phones may yet become a reasonable platform for reading, but it’s hard to see such a small, eye-straining LCD screen leading to the mass desertion of paper.

Both the Kindle and Sony’s eReader use breakthrough technologies to offer improved readability and extended battery life, as such they seem the more likely catalyst for mass eBook adoption. They’re not cheap though, they cost over $350 and lack the readability, durability, and portability of a paperback. The hefty price tag doesn’t include a contrast ratio that approaches black text on white paper and the low resolution is a problem for the line drawings in text books.

Paper books combine content with the hardware needed to read it in one convenient package

Like CDs, books are a way to distribute content, but unlike music, electronic books introduce a new hardware cost for consuming written content. CDs don’t come with headphone jacks, so the removal of the physical media makes sense for content that’s always needed a separate ‘player’. Fully self-contained, books have never needed extra hardware to be read: no turntable, no CD player, no iPod. Electronic book readers need to be much better value and find ways to justify their upfront costs.

As a reader, what do I gain from electronic distribution?

People like the option of listening to a lot of different music, so an iPod that makes your entire music collection portable is a big win.

Digital books ask readers to sacrifice the advantages of paper for the same reward as iPods, but if you’re not at school or working in publishing how often do you want to carry around more than a couple of books? I’m a big reader, but I don’t often have more than two books on the go.

Until digital books can be traded as easily as their paper cousins, publishers must consider the implicit costs of digital delivery

DRM is a regular source of contention in the tech industry, and there’s plenty of debate over the use and effectiveness of rights management for books. Leaving aside the important arguments over fair use and piracy, it’s worth remembering that the exchange of books has been a powerful force in their marketing. I’ve borrowed, loaned, and traded a lot more books than I’ve bought new, but it’s the books I’ve borrowed that have fuelled my appetite for buying new fiction and trying new authors. It’s important to consider the implied costs of DRM if it means eBook readers won’t share books with friends and family.

Aside from that, by selling or exchanging their used books, readers have been able to subsidize the cost of further purchases. Digital editions, at a discount of only one or two dollars, don’t offer a payoff comparable to exchanging or selling used books.

Without the opportunity to experiment with digital music, it’s unlikely that its adoption would have been so fast or comprehensive

When music started shifting to digital, early adopters could rip CDs they already owned to MP3s. If publishers offered free digital copies along with every paper edition sold, wary consumers could experiment without paying twice. Eventually ‘digital only’ editions could be sold cheaper to encourage people to make the switch.

Until students, editors, and literary agents are reading textbooks and manuscripts on eReaders, there’s little chance that the general public will welcome them

Rather than focusing on paperbacks, publishers and book sellers should look to replace the backpack full of textbooks. Students, and people in publishing, are an obvious target for replacing a bag, or briefcase, full of heavy books with a lightweight, convenient device. At $350 it’s clear why this hasn’t already happened.

By targeting students, you can develop a market for digital fiction through an audience that’s already comfortable with electronic books and the associated hardware.

Free, durable hardware and cheaper digital content will make eBooks as inevitable as on-demand movie downloads

Where iPods offer a familiar user experience at a familiar price, with the convenience of having all your music on hand, eBooks on mobiles and $350+ readers offer poor readability at a premium price. Consumers being asked to consider taking their libraries digital aren’t being given enough reasons to take the plunge.

The future of print may be digital, but for a real industry shakeup we’ll need to see cheap, easy to read, durable hardware coupled with cheaper digital editions. If Amazon started giving away Kindles while including a free Kindle edition with every paper book sold, they could quickly become the iTunes of the written word.

Reto Meier is a mobile software engineer and author of Professional Android Application Development. He’s based in London and blogs about Android, technology, and programming.

Amazon announced plans to make its Kindle titles available for a variety of mobile phones. Earlier this year they announced that they would no longer support PDF or Microsoft Reader formats for their ebooks, effectively locking buyers into its Mobipocket or Kindle formats.

Since the Kindle format is only an offshoot of the Mobipocket format, I wonder if these mobile device efforts will revolve around an updated Mobipocket Reader. The Mobipocket Reader software is already available for a variety of mobile phones including Blackberry, Windows Mobile, and Symbian. If Amazon plans to revamp this application to make it available for other handhelds including iPhone – and they can duplicate the easy buying experience Kindle owners already enjoy – this could really change the landscape for ebooks.

In an article entitled The once and future e-book: on reading in the digital age, published earlier this week, Ars Technica’s John Siracusa lamented that dedicated ebook readers are not the entire answer, and asked why Amazon didn’t realize that devices like the iPhone were where reading was headed.

I do still believe that dedicated readers are more appropriate for a mature e-book market, when consumers can more easily justify the cost of such a specialized device. But that doesn’t mean a dedicated reader can’t succeed. The Kindle is the best example, hitching itself to the star of Amazon’s existing retail store. Maybe Amazon will haul the ungainly Kindle right across the critical mass threshold and it will become “the iPod of e-books.” Then again, maybe Apple will finally figure out that the iPod (and, yes, the iPhone) is “the iPod of e-books.” Amazon’s efforts are handicapped by the hurdle of that separate hardware purchase, so the door is still open for a strong competitor targeting an existing reader-capable hardware platform, whether it be Apple or someone else.

John also suggested that Apple was best positioned to lead us to the ebook promised land.

Will Apple wake from its apparent slumber and pull the sword from the stone—the sword that’s currently taped to its hand and sheathed in a teflon-lined crevice? That’d certainly be the shortest path between the present and the inevitable e-book future.

I say if Amazon plays this right and creates applications that open their ebook store to a variety of devices – including iPhone- they may actually hold Uther’s sword. But controlling formats and owning the largest selection of current and best selling books won’t in itself make this a winning solution. Amazon needs to deliver the right experience, making both the buying and reading of ebooks easy and enjoyable.

What do you think – major shift, or just another ripple?

(Image credit DaveQ)

The publishing life described in the NYT article does not reflect my more than a decade of experience in the industry. So, when we are all lumped into the types of antics described in the article, it’s no wonder people show little sympathy for the current challenges in the print publishing world.

I’m here to tell you that most of us the publishing industry do not enjoy huge expense accounts and 3 martini lunches.

Our industry is not dying, but it is evolving – rapidly.  And those of us in the publishing business are up against many challenges, the least of which is expensive lunches and other indulgences taken by the minority.

(Photo credit ginsnob)