Spritely

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Spritely

I am thinking a lot about how to cross the so-called suck threshold.

I have experienced crossing this threshold for some topics, and that’s where I want to be.

How to get there? John C. Maxwell writes:
If you invest one hour into a topic or skill every day for the next 5 years, you will be an expert.

Not always feasible. And getting involved is the hard part.

I particularly like Henriette Weber’s term “return on involvement” – ideas for marketing campaigns.

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Return on involvement

• Portable : 33% of cell phone owners now access news on their cell phones.

• Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.

• Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

See Overview | Pew Internet & American Life Project.

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The 3Ps of News Distribution

Successful businesses will not be everything to everyone; that’s the broadcast mentality. Instead, they will play a meaningful role to a cohort of committed consumers who give their attention to them because of their relevance.

via Streams of Content, Limited Attention | UX Magazine.

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Streams of Content

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HHI school hall

Addictive User Experience (Design) and Scalable Distribution Methods (Marketing) are the most critical components of success in consumer Internet startups, not Pure Engineering Talent.

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QOTD

Seen in Riehen, Dorf.

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Beautiful sky

We assume that people are interested in technology, just because we are. Most people aren’t.

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Interested in technology

Tomotec helped me to extract the broken key from the lock for free. Thank you.

Tip: remember to lubricate your bicycle lock at regular intervals!

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My Basel bicycle tip

He makes an excellent point which matches my own experience. Most people don’t see the added benefit of using Twitter. The uses are difficult to grasp. Especially since Twitter turned off the SMS service for the rest of the world, which is the single feature that got me started on Twitter. Connecting the mobile world with the web world – at no extra cost – was a killer app in 2007. Unfortunately it didn’t last. Read this 2008 article, What Twitter’s global failure means for Africa by @whiteafrican.

In addition to not understanding Twitter uses, many people don’t like reading online. Reading deadwood media is more relaxing for the eyes, still more portable, less battery-dependent.

My suggested uses
Listed below are some of my Twitter use cases.

Search
Twitter Search is great for non-mainstream, niche topics. Many bloggers have added Twitter to their publishing toolset. Un-normal people everywhere in the world that are at the scene, on the ground have access to mobile phones and send out tweets. The data is raw, not confirmed, and unfiltered, but it gives a voice to the unheard and a different opinion from mainstream media outlets that dominate western opinion (commonly known as the gatekeepers). Google now searches Twitter and displays recent tweets:

The use:
In addition to all the mainstream media I hear and read, I read tweets on currents affairs as a supplement.

Traffic
Twitter generates traffic for your website, photo stream, blog, online shop. If you want to be noticed by the early adopter market segment, Twitter is the place to be. I would compare it with blogging in 2004 to 2005, when it was easy to google bomb yourself into the top 10 search results. One thing is certain, web traffic streams are constantly changing. Maybe Twitter will be discarded. The key is good content. Regurgitating or copying content that is not your own will not help you in the long run. Writing yet another review on an over-hyped topic is destined for oblivion. A good example how to build a web audience in a consistent way is Handmade 2.0.

The use:
Since generating traffic for websites is part of my day job, hanging out on Twitter helps me to figure out the changing traffic streams.

Tech help
I use Twitter to get feedback and help on technical topics. I share my knowledge and experience.

• Where can I get a copy of Ubuntu Linux in Blantyre?
• Should I use Drupal?
• Who offers training courses for Typo3 in Switzerland?
• How do I convert the character set in my re-imported MySQL database to UTF-8?
• Photography, web programming tips, etc.

The use:
Share knowledge, learn!

Connect
Still fascinating after 14 years on the Internetz: connecting with others. Discussing. Reviewing.

For example, every Sunday evening on German TV there is a murder mystery called Tatort. It’s an institution for some. A distraction for others, ironing clothes for the work week ahead. With Twitter you can review the latest Tatort in real-time.

The use:
As in the C.S. Lewis quote: We read to know, we are not alone.

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Twitter for the masses