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    <title>ATA Inc.</title>
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    <pubDate>21 Feb 2011 22:00:00 GMT</pubDate>
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      <title>[Press Release] ATA Announces Unaudited Results for the Third Quarter of Fiscal Year 2011</title>
      <guid>message_5658</guid>
      <pubDate>21 Feb 2011 22:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/5658</link>
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        <![CDATA[<div>
<p>Feb. 21, 2011 (PR Newswire) --</p>
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<p>NEW YORK, Feb. 21, 2011 /PRNewswire-Asia-FirstCall/ -- ATA Inc.  ("ATA" or the "Company", Nasdaq: ATAI), a leading provider of  computer-based testing and testing-related services in China, today  announced unaudited financial results for its fiscal third quarter 2011  ended December 31, 2010 ("Third Quarter 2011").</p>
<p><strong>Third Quarter 2011 Highlights  </strong></p>
<ul>
<li>Net revenues increased by 77.8% year-over-year to  RMB135.9 million (US$20.6 million). Revenues exceeded ATA's guidance for  Third Quarter 2011 of RMB111 million to 115 million.</li>
<li>Gross profit increased by 93.2% year-over-year to RMB73.3 million (US$11.1 million), mainly due to higher total net revenues.</li>
<li>Income from operations increased by 257.7% year-over-year to RMB34.7 million (US$5.3 million).</li>
<li>Net income increased by 384.2% year-over-year to RMB31.2 million (US$4.7 million). </li>
<li>Net  income excluding share-based compensation expense and foreign currency  exchange gain or loss (non-GAAP) increased by 268.9% year-over-year to  RMB32.2 million (US$4.9 million).</li>
<li>Basic and diluted income per  ADS excluding share-based compensation expense and foreign currency  exchange loss (non-GAAP) were RMB1.44 (US$0.22). Each ADS represents two  common shares of ATA.</li>
<li>Guidance is maintained for net revenues  in the range of RMB280 million to RMB300 million for the fiscal year  ending March 31, 2011.</li>
<li>ATA delivered 3.0 million tests during Third Quarter 2011, an increase of 100.5% from the third quarter of fiscal year 2010.</li>
</ul>
<br />
<p>Mr.  Kevin Ma, ATA's Chairman and Chief Executive Officer, said "As we  expected, the shifts in the timing of tests into our fiscal third  quarter from our fiscal second quarter this year by some of our major  test sponsors resulted in very strong third-quarter to third-quarter  comparisons for us.</p>
<p>"Most of our businesses did quite well in the quarter, meeting or  exceeding expectations. Considering the performance of our traditional  and new businesses and further advances in new possible contracts,  including potential testing of security guards, we are very pleased with  our results this quarter."</p>
<p>"For example, on November 2, 2011, we held a seminar for  representatives from Public Security Bureaus nationwide to provide  training on the preparation, execution, and marking of the examination  for security guards.  We were introduced at the seminar by the Ministry  of Public Security as the provider of the examination, and we have  recently commenced commercial contract discussions regarding the  examination with several provinces.</p>
<p>"As a result of our strong third quarter, we are maintaining our previous revenue guidance for the full fiscal year 2011.</p>
<p>"We continue to believe that our strategy is sound, our actions  effective, and our progress aligned for good long-term growth. We look  forward to delivering attractive results in the years ahead, which we  expect will create substantial value for our shareholders."</p>
<p><strong>Financial Results for the Third Quarter 2011</strong></p>
<p>For Third Quarter 2011, net revenues were RMB135.9 million (US$20.6  million), an increase of 77.8% from the third quarter of fiscal year  2010. The increase was mainly driven by higher net revenues from testing  services and test preparation and training solutions.</p>
<p>During Third Quarter 2011, net revenues from testing services were  RMB112.9 million (US$17.1 million), an increase of 83.1% from RMB61.6  million in the same period last fiscal year. The increase was mainly due  to the shift in the timing of tests delivered for the Securities  Association of China and the Agricultural Bank of China from the second  quarter of fiscal year 2011 to Third Quarter 2011, higher revenues from  testing services provided to the China Banking Association, and higher  HR Select revenues from new clients that included China Construction  Bank and the Industrial and Commercial Bank of China.</p>
<p>Net revenues from test preparation and training solutions were  RMB11.0 million (US$1.7 million) in  Third Quarter 2011, an increase of  119.7% from RMB5.0 million in the same period of last fiscal year,  mainly due to higher volume in online courses for the Securities  Association of China and HR Select online tests for a new client, Huawei  Technologies Co., Ltd.</p>
<p>Net revenues from test-based educational services were RMB4.6 million  (US$0.7 million) in Third Quarter 2011, a decrease of 32.7% from RMB6.8  million in the same period last fiscal year, which was as expected,  since the Company is not investing in this business.</p>
<p>Net revenues from other businesses were RMB7.5 million (US$1.1  million) in Third Quarter 2011, an increase of 151.7% from RMB3.0  million in the same period of last fiscal year, which was mainly due to  miscellaneous testing related services performed for the China Banking  Association.</p>
<p>The total number of tests delivered in Third Quarter 2011 was 3.0  million tests, an increase of 100.5% from 1.5 million tests in the third  quarter of fiscal year 2010.</p>
<p>Gross profit was RMB73.3 million (US$11.1 million) in Third Quarter  2011, an increase of 93.2% from RMB37.9 million in the same period last  fiscal year. Gross profit margin increased to 53.9% in Third Quarter  2011 from 49.6% in the same period of last fiscal year, due primarily to  a price increase for tests delivered for the Securities Association of  China and lower test center costs in Third Quarter 2011.</p>
<p>Operating expenses were RMB38.6 million (US$5.8 million) in Third  Quarter 2011, an increase of 36.7% from RMB28.2 million in the same  period last fiscal year.</p>
<p>Sales and marketing expenses increased by 90.9% year-over-year to  RMB18.7 million (US$2.8 million) from RMB9.8 million, mainly due to  business development meetings held during Third Quarter 2011, higher  advertising and promotional efforts to grow our Test of English for  International Communication (TOEIC) business, and higher commissions to  our sales team aligned with revenue.</p>
<p>Research and development expenses increased by 23.8% year-over-year  to RMB6.6 million (US$1.0 million) from RMB5.3 million. General and  administrative expenses increased 1.2% to RMB13.2 million (US$2.0  million) from RMB13.1 million in the same period last fiscal year.</p>
<p>Income from operations was RMB34.7 million (US$5.3 million) in Third  Quarter 2011, an increase of 257.7% from RMB9.7 million in the same  period last fiscal year.</p>
<p>Net income was RMB31.2 million (US$4.7 million) in Third Quarter  2011, an increase of 384.2% from RMB6.4 million in the same period last  fiscal year.</p>
<p>Basic and diluted income per common share were both RMB0.70 (US$0.11)  in Third Quarter 2011 compared with RMB0.14 per common share in the  same period last fiscal year.</p>
<p>Basic and diluted income per ADS were both RMB1.40 (US$0.22) in Third  Quarter 2011 compared with RMB0.28 in the same period last fiscal year.</p>
<p><strong>Non-GAAP Measures</strong></p>
<p>Net income excluding share-based compensation expense and foreign  currency exchange gain or loss (non-GAAP) totaled RMB32.2 million  (US$4.9 million) in Third Quarter 2011 compared with RMB8.7 million in  the same period last fiscal year.</p>
<p>Basic and diluted income per common share excluding share-based  compensation expense and foreign currency exchange gain or loss  (non-GAAP) for Third Quarter 2011 was RMB0.72 (US$0.11) compared with  RMB0.19 per common share in the same period last fiscal year.</p>
<p>Basic and diluted income per ADS excluding share-based compensation  expense and foreign currency exchange gain or loss (non-GAAP) for Third  Quarter 2011 was RMB1.44 (US$0.22) compared with RMB0.38 per ADS in the  same period last fiscal year.</p>
<p>Please see the note about non-GAAP measures and the reconciliation table at the end of this news release.</p>
<p><strong>Other Data</strong></p>
<p>The number of weighted average ADSs used to calculate basic and  diluted earnings per ADS for Third Quarter 2011 were 22.2 million and  22.3 million. The number of weighted average ADSs used to calculate  basic and diluted earnings per ADS for the third quarter ended December  31, 2009 were 22.4 million and 22.5 million. Each ADS represents two  common shares.</p>
<p>ATA had 44.4 million common shares outstanding on December 31, 2010,  and 44.8 million common shares outstanding on December 31, 2009. The  decline in the number of outstanding common shares was due to ATA's  common share repurchase program.</p>
<p><strong>Test centers</strong></p>
<p>As of December 31, 2010, ATA had 2,016 authorized test centers  located throughout China, compared with 2,006 centers as of September  30, 2010 and 1,977 centers as of December 31, 2009.</p>
<p><strong>Guidance for Fiscal Year 2011</strong></p>
<p>For its fiscal year ending March 31, 2011, ATA continues to expect  net revenues to be in the range of RMB280 million to RMB300 million,  which would be up 14.3% to 22.4% from its net revenues in fiscal year  2010 of RMB245.0 million.</p>
<p>These are ATA's current projections, which are subject to change. You  are cautioned that operating results in ATA's Third Quarter 2011 are  not necessarily indicative of operating results for any future periods.</p>
<p><strong>Conference Call and Webcast</strong></p>
<p>ATA will host a conference call at 8:00 a.m. Eastern Standard Time (New York) on Tuesday, <br />February 22, 2011, to discuss the results of its third quarter of fiscal year 2011.</p>
<p>Joining ATA Chairman and CEO Kevin Ma will be Walter Wang, Director  and President, and Benson Tsang, Chief Financial Officer and Chief  Accounting Officer.</p>
<p>To participate in the conference call in the USA, please dial 1 866  549 1292 about 10 minutes prior to the scheduled conference call time  and use the pass code 175 893#. International callers should dial +852  3005 2050 and use the pass code 175 893#. Callers in mainland China  should dial 400 681 6949 and use the pass code 175 893#.</p>
<p>The live internet webcast of the conference call can be accessed on  the investor relations section of ATA's website at www.ata.net.cn. To  listen to the webcast, please go to ATA's website at least 15 minutes  prior to the start of the call to register, download, and install any  necessary audio software.</p>
<p>For those unable to listen during the live webcast, a replay will be  available shortly after the call on the investor relations section of  ATA's website (www.ata.net.cn) and will remain available for 90 days.</p>
<p><strong>About ATA Inc.</strong></p>
<p>ATA is the leading provider of computer-based testing services in  China. The Company offers comprehensive services for the creation and  delivery of computer-based tests based on its proprietary testing  technologies and test delivery platform. ATA's computer-based testing  services are used for professional licensure and certification tests in  various industries, including information technology services, banking,  teaching, securities, insurance, and accounting.</p>
<p>ATA's test center network comprised 2,016 authorized test centers  located throughout China as of December 31, 2010. The Company believes  it has the largest test center network of any commercial testing service  provider in China. Combined with its test delivery technologies, this  network allows ATA's clients to administer large-scale nationwide tests  in a consistent, secure, and cost-effective manner.</p>
<p>ATA has delivered more than 40.3 million tests, including more than  30.1 million billable tests, since ATA started operations in 1999.  During a single weekend in May 2010, using its test delivery platform,  ATA delivered tests to approximately 639,000 test takers for the  Securities Association of China.</p>
<p>For further information, please visit ATA's website at www.ata.net.cn.</p>
<p><strong>Cautionary Note Regarding Forward-looking Statements</strong></p>
<p>This announcement contains forward-looking statements within the  meaning of Section 27A of the Securities Act of 1933, as amended, and  Section 21E of the Securities Exchange Act of 1934, as amended, and as  defined in the Private Securities Litigation Reform Act of 1995.</p>
<p>These forward-looking statements can be identified by terms such as  "anticipate," "believe," "could," "estimate," "expect," "forecast,"  "future," "intend," "look forward to," "outlook," "plan," "should,"  "will," and similar terms and include, among other things, the Company's  guidance relating to anticipated financial and operating results for  the fiscal fourth quarter ending March 31, 2011 and fiscal year ending  March 31, 2011, statements regarding market trends, the potential growth  and success of the Company's TOEIC, HR Select, and other businesses,  the Company's potential business related to the program for testing  security guards in China, and the future overall operating performance  of the Company.</p>
<p>The factors that could cause the Company's actual financial and  operating results to differ from what the Company currently anticipates  can include its ability to meet challenges associated with its rapid  expansion, its ability to meet the expectations of current and future  clients, its ability to deploy new test titles, its ability to win new  enterprise contracts, its ability to convert its existing contracts into  actual revenues, the economy of China, uncertainties with respect to  the China's legal and regulatory environments, and other factors stated  in the Company's filings with the U.S. Securities and Exchange  Commission (the "SEC").</p>
<p>The financial information contained in this release should be read in  conjunction with the consolidated financial statements and related  notes included in the Company's annual report on Form 20-F for its  fiscal year ended March 31, 2010, and other filings ATA has made with  the SEC. The filings are available on the SEC's website at www.sec.gov  and at ATA's website at www.ata.net.cn. For additional information on  the risk factors that could adversely affect the Company's business,  financial condition, results of operations, and prospects, please see  the "Risk Factors" section of the Company's Form 20-F for the fiscal  year ended March 31, 2010.</p>
<p>The forward-looking statements in this release involve known and  unknown risks and uncertainties and are based on current expectations,  assumptions, estimates, and projections about ATA and the markets in  which it operates. The Company undertakes no obligation to update  forward-looking statements, which speak only of the Company's views as  of the date of this release, to reflect subsequent events or  circumstances, or to changes in its expectations, except as may be  required by law. Although the Company believes that the expectations  expressed in these forward-looking statements are reasonable, the  Company cannot assure you that its expectations and assumptions will  turn out to be correct, and investors are cautioned that actual results  may differ materially from the anticipated results.</p>
<p><strong>Currency Convenience Translation</strong></p>
<p>The Company's financial information is stated in Renminbi ("RMB"),  the currency of the People's Republic of China. The translation of RMB  amounts for Third Quarter 2011 into U.S. dollars is included solely for  the convenience of readers and has been made at the rate of RMB6.6 to  US$1.00, the noon buying rate as of December 31, 2010 in the City of New  York for cable transfers in RMB per US$ as set forth in the H.10 weekly  statistical release of the Federal Reserve Board. Such translations  should not be construed as representations that RMB amounts could be  converted into U.S. dollars at that rate or any other rate, or to be the  amounts that would have been reported under U.S. GAAP.</p>
<p><strong>About Non-GAAP Financial Measures</strong></p>
<p>To supplement ATA's consolidated financial information presented in  accordance with U.S. generally accepted accounting principles ("GAAP"),  ATA uses the following non-GAAP financial measures: net income (loss)  excluding share-based compensation expense and foreign currency exchange  gain or loss and basic and diluted earnings per common share and ADS  excluding share-based compensation expense and foreign currency exchange  gain or loss.</p>
<p>The presentation of these non-GAAP financial measures is not intended  to be considered in isolation or as a substitute for the financial  information prepared and presented in accordance with GAAP.</p>
<p>For more information on these non-GAAP financial measures, please see  the table captioned "Unaudited Reconciliations of Non-GAAP Measures to  the Most Comparable GAAP Measures" shown at the end of this news  release.</p>
<p>ATA believes these non-GAAP financial measures provide meaningful  supplemental information about its performance by excluding share-based  compensation expense and foreign currency exchange gain or loss, which  may not be indicative of its operating performance from a cash  perspective.</p>
<p>ATA believes that both management and investors benefit from these  non-GAAP financial measures in assessing its performance and when  planning and forecasting future periods. These non-GAAP financial  measures also facilitate management's internal comparisons to ATA's  historical performance. ATA computes its non-GAAP financial measures  using a consistent method from quarter to quarter. ATA believes these  non-GAAP financial measures are useful to investors in allowing for  greater transparency with respect to supplemental information used by  management in its financial and operational decision making.</p>
<p>A limitation of using non-GAAP net income (loss) excluding  share-based compensation expense and basic and diluted earnings per  common share and per ADS excluding share-based compensation expense is  that share-based compensation charges have been, and are expected to  continue to be for the foreseeable future, a significant recurring  expense in ATA's business.</p>
<p>Management compensates for these limitations by providing specific  information regarding the GAAP amounts excluded from each non-GAAP  measure. The table captioned "Unaudited Reconciliations of Non-GAAP  Measures to the Most Comparable GAAP Measures" shown at the end this  news release has more details on the reconciliations between GAAP  financial measures that are most directly comparable to the non-GAAP  financial measures used by ATA.</p>
<div style="">
<table style="border-collapse: collapse; border: medium none;">


<tr>
<td>
<p style="">Contacts:</p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">ATA Inc.</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Benson Tsang, CFO</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Phone: +86 10 6518 1122 extension 5107</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Email: bensontsang@ata.net.cn</p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">Christensen</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Kathy Li</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Phone: +1 212 618 1978</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Email: kli@christensenir.com</p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">Tom Myers</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Phone: +86 139 1141 3520</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">Email: tmyers@christensenir.com</p>
</td>
<td></td>
</tr>
<tr>
<td></td>
</tr>

</table>
<br /><br /></div>
<p>Financial statements follow.</p>
<div style="">
<table style="border-collapse: collapse; border: medium none;">


<tr>
<td>
<p style=""><strong>ATA INC. AND SUBSIDIARIES</strong></p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style=""><strong>UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>March 31,</strong></p>
</td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td></td>
</tr>
<tr>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2010</strong></p>
</td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2010</strong></p>
</td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2010</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="text-align: center;"><strong>RMB</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="text-align: center;"><strong>RMB</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="text-align: center;"><strong>US$</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong>ASSETS</strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong><em>Current assets:</em></strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Cash</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">213,874,252</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">297,856,264</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">45,129,736</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Accounts receivable, net</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">82,900,060</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">45,123,619</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">6,836,912</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Inventories</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">2,115,220</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,443,839</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">521,794</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Prepaid expenses and other current assets</p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">10,184,165</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">6,743,535</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">1,021,748</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 40pt;"><strong>Total current assets</strong></p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>309,073,697</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>353,167,257</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>53,510,190</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Property and equipment, net</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">70,328,064</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">65,325,704</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">9,897,834</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Goodwill</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">23,422,850</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">23,422,850</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,548,917</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Intangible assets, net</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">23,206,591</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">21,051,367</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,189,601</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Other assets</p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">2,471,898</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,024,584</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">458,270</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 40pt;"><strong>Total assets</strong></p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>428,503,100</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>465,991,762</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>70,604,812</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong>LIABILITIES AND SHAREHOLDERS' EQUITY</strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong><em>Current liabilities:</em></strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Accrued expenses and other payables</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">52,385,674</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">65,581,875</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">9,936,647</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Deferred revenues</p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">25,837,229</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">25,932,697</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,929,197</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 40pt;"><strong>Total current liabilities</strong></p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>78,222,903</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>91,514,572</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>13,865,844</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 18pt;">Deferred revenues</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">4,673,805</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">4,134,927</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">626,504</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Deferred tax liabilities</p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">131,524</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">131,524</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">19,928</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 40pt;"><strong>Total liabilities</strong></p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>83,028,232</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>95,781,023</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>14,512,276</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong><em>Shareholders' equity:</em></strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Common shares</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,418,709</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">3,418,709</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">517,986</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Additional paid-in capital</p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">485,907,507</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">489,713,399</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;">74,199,000</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Accumulated other comprehensive loss</p>
</td>
<td style="padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(16,399,334)</p>
</td>
<td><br /></td>
<td style="padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(20,813,949)</p>
</td>
<td><br /></td>
<td style="padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(3,153,629)</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;">Accumulated deficit</p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(127,452,014)</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(102,107,420)</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(15,470,821)</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 40pt;"><strong>Total shareholders' equity</strong></p>
</td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>345,474,868</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>370,210,739</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>56,092,536</strong></p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 40pt;"><strong>Total liabilities and shareholders' equity</strong></p>
</td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>428,503,100</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>465,991,762</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>70,604,812</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>

</table>
<br /><br /></div>
<div style="">
<table style="border-collapse: collapse; border: medium none;">


<tr>
<td>
<p style=""><strong>ATA INC. AND SUBSIDIARIES</strong></p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style=""><strong>UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>Three-month Period Ended</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2009</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2010</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2010</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>RMB</strong></p>
</td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>RMB</strong></p>
</td>
<td><br /></td>
<td>
<p style="text-align: center;"><strong>US$</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong><em>Net revenues:</em></strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">         Testing services</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">61,643,036</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">112,853,448</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">17,099,007</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">         Test-based educational services</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">6,825,646</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">4,596,964</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">696,510</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">         Test preparation and training solutions</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">4,994,058</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">10,969,757</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">1,662,084</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="">         Other revenues</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">2,963,141</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">7,458,712</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">1,130,108</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style=""><strong>          </strong><strong>Total net revenues</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>76,425,881</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>135,878,881</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-indent: 10pt; text-align: right;"><strong>20,587,709</strong></p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong>Cost of revenues</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>38,495,552</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>62,612,929</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>9,486,807</strong></p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style=""><strong>          </strong><strong>Gross profit</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>37,930,329</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>73,265,952</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>11,100,902</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong><em>Operating expenses:</em></strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Research and development</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">5,337,596</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">6,607,314</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">1,001,108</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Sales and marketing</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">9,816,689</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">18,741,365</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">2,839,601</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">General and administrative</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">13,081,097</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">13,241,762</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">2,006,328</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 20pt;"><strong>Total operating expenses</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>28,235,382</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>38,590,441</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>5,847,037</strong></p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong>Income  from operations</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>9,694,947</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>34,675,511</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>5,253,865</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Interest income</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">195,083</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">302,242</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">45,794</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Foreign currency exchange gain, net</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">1,452</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">62,939</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">9,536</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong>Earnings before income taxes</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>9,891,482</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>35,040,692</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>5,309,195</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Income tax (expense)</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(3,448,995)</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(3,847,306)</p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black; padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(582,925)</p>
</td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;"><strong>Net income</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>6,442,487</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>31,193,386</strong></p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>4,726,270</strong></p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Basic and diluted earnings<strong> </strong>per common share</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.14</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.70</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.11</p>
</td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="text-indent: 10pt;">Basic and diluted earnings per ADS</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.28</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">1.40</p>
</td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.22</p>
</td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>

</table>
<br /><br /></div>
<div style="">
<table style="border-collapse: collapse; border: medium none;">


<tr>
<td>
<p style=""><strong>UNAUDITED RECONCILIATIONS OF NON-GAAP MEASURES </strong></p>
<p style=""><strong>TO THE MOST COMPARABLE GAAP MEASURES</strong></p>
<br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="text-align: center;"><strong>Three-month Period Ended</strong></p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="border-top: 1pt solid black;">
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td style="border-top: 1pt solid black;"><br /></td>
<td style="border-top: 1pt solid black;">
<p style="text-align: center;"><strong>December 31,</strong></p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2009</strong></p>
</td>
<td><br /></td>
<td style="border-bottom: 1pt solid black;">
<p style="white-space: nowrap; text-align: center;"><strong>2010</strong></p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="border-top: 1pt solid black;">
<p style="text-align: center;"><strong>RMB</strong></p>
</td>
<td><br /></td>
<td style="border-top: 1pt solid black;">
<p style="text-align: center;"><strong>RMB</strong></p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">GAAP net income</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>6,442,487</strong></p>
</td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;"><strong>31,193,386</strong></p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">Share-based compensation expense</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">2,280,078</p>
</td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">1,044,181</p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">Foreign currency exchange gain</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(1,452)</p>
</td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 6pt;">
<p style="white-space: nowrap; text-align: right;">(62,939)</p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style=""> Non-GAAP net income</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">8,721,113</p>
</td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">32,174,628</p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">GAAP earnings per common share: </p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">    Basic and diluted</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.14</p>
</td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.70</p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">Non-GAAP earnings per common share:</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td>
<p style="">    Basic and diluted</p>
</td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.19</p>
</td>
<td><br /></td>
<td><br /></td>
<td style="padding-right: 9pt;">
<p style="white-space: nowrap; text-align: right;">0.72</p>
</td>
<td><br /></td>
<td></td>
</tr>
<tr>
<td><br /></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>

</table>
<br /><br /></div>
<p>SOURCE  ATA Inc.</p>
</div>
</div>
<p><br /> Source: PR Newswire (February 21, 2011 - 5:00 PM EST)
<a href="http://www.zoominto.com/software/ieplugin/&quot;;" target="_blank">http://www.zoominto.com/software/ieplugi...</a><a href="http://&quot;;" target="_blank">http://";</a><a href="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0"><a href="http://www.macromedia.com/go/getflashplayer">
</p>]]>
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    <item>
      <title>[Press Release] ATA Announces Unaudited Results for the First Quarter of Fiscal Year 2011</title>
      <guid>message_5409</guid>
      <pubDate>09 Aug 2010 20:30:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/5409</link>
      <description>
        <![CDATA[<p><span>NEW YORK</span>, <span>Aug. 9</span> /PRNewswire-Asia-FirstCall/ -- ATA Inc. ("ATA" or the "Company", Nasdaq: ATAI), a leading provider of computer-based testing and testing-related services in <span>China</span>, today announced unaudited financial results for its fiscal first quarter ended <span>June 30, 2010</span> ("First Quarter 2011").</p>
<pre><br />    First Quarter 2011 Highlights<br />    -- Total net revenues increased by 6.6% year-over-year to RMB 85.0 million<br />       (US$ 12.5 million).<br /><br />    -- Net revenues from testing services increased by 15.1% year-over-year to<br />       RMB 73.3 million (US$ 10.8 million).<br /><br />    -- Gross profit decreased by 1.7% year-over-year to RMB 43.8 million (US$<br />       6.5 million), mainly due to a decrease in the average price of exams<br />       delivered for the China Banking Association.<br /><br />    -- Income from operations decreased by 27.9% year-over-year to RMB 11.2<br />       million (US$ 1.6 million), primarily due to investments in developing<br />       our Test of English for International Communication ("TOEIC") and HR<br />       Select businesses.<br /><br />    -- Net income decreased by 29.5% year-over-year to RMB 9.0 million (US$<br />       1.3 million).<br /><br />    -- Net income excluding share-based compensation expense and foreign<br />       currency exchange loss (non-GAAP) decreased by 26.1 % year-over-year to<br />       RMB 10.4 million (US$ 1.5 million).<br /><br />    -- Basic and diluted earnings per ADS were RMB 0.40 (US$ 0.06) for the<br />       First Quarter 2011. Basic and diluted earnings per ADS excluding share-<br />       based compensation expense and foreign currency exchange loss (non-GAAP)<br />       were RMB 0.46 (US$ 0.06). Each ADS represents two common shares of ATA.<br /><br />    -- Guidance is maintained for net revenues in the range of RMB 280 million<br />       to RMB 300 million for the fiscal year ending March 31, 2011.<br /><br />    -- ATA delivered approximately 1.8 million tests during the First Quarter<br />       of FY2011, a decrease of 17.4% from the same period last fiscal year.<br /></pre>
<p>Mr. <span>Kevin Ma</span>, ATA's Chairman and Chief Executive Officer, said "Our first quarter performance shows the positive aspects of our solid testing services business and also our prudent investments to expand our two major emerging businesses, our TOEIC and HR Select businesses, which we believe have strong growth potential.</p>
<p>"We believe our business prospects, both for our traditional testing services as well as newer business lines, are gradually gaining momentum. For example, we have seen positive progress toward implementation of the program for testing security guards in <span>China</span>, which is required by a new law and sponsored by the Ministry of Public Security. We have completed the trial testing by giving the exam to about 3,000 participants in 10 cities in <span>China</span> in <span>June 2010</span> and the feedback on the trial test was positive. The Ministry of Public Security is currently carrying out internal procedures for approval of the testing program.</p>
<p>"We are maintaining our previous revenue guidance range for the full fiscal year 2011, but we see a shift of testing revenues from the second quarter to the third quarter, primarily due to changes in scheduling for the securities industry tests. Therefore, compared with our normal seasonal pattern, we expect second quarter revenues to be lower and third quarter revenues to be higher than previously expected.</p>
<p>"Overall, we remain confident that our strategy is sound, our actions effective, and our progress aligned for a good long-term growth trend for our business. We believe our attractive results in the years ahead should create substantial value for our shareholders."</p>
<p>Financial Results for the First Quarter 2011</p>
<p>For First Quarter 2011, net revenues were <span>RMB 85.0 million</span> (<span>US$ 12.5 million</span>), an increase of 6.6% year-over-year. The increase in net revenues was mainly driven by higher revenues from testing services.</p>
<p>During the First Quarter 2011, testing services net revenues were <span>RMB 73.3 million</span> (<span>US$ 10.8 million</span>), an increase of 15.1% from <span>RMB 63.7 million</span> in the same period last fiscal year. This increase was mainly due to tests delivered for the Securities Association of <span>China</span>. Net revenues from test-based educational programs were <span>RMB 8.0 million</span> (<span>US$ 1.2 million</span>) in the First Quarter 2011, a decrease of 14.1% from <span>RMB 9.3 million</span> in the same period last fiscal year. Test preparation and training solutions net revenues were <span>RMB 1.2 million</span> (<span>US$ 0.2 million</span>) in the First Quarter 2011, a decline of 23.3% from <span>RMB 1.5 million</span> in the same period last fiscal year. Other net revenues were <span>RMB 2.6 million</span> (<span>US$ 0.4 million</span>) in the First Quarter 2011, a decrease of 51.4% from <span>RMB 5.3 million</span> in the same period last fiscal year.</p>
<p>The total number of tests delivered in the First Quarter 2011 were approximately 1.8 million tests, a decrease of 17.4% year-over-year.</p>
<p>Gross profit was <span>RMB 43.8 million</span> (<span>US$ 6.5 million</span>) in the First Quarter 2011, a decrease of 1.7% from <span>RMB 44.6 million</span> in the same period last fiscal year. Gross profit margin was 51.6% in the First Quarter 2011 compared with 55.9% in the same period last fiscal year. The declines were primarily driven by the decrease in the average price of exams delivered for the China Banking Association, where original hardcopy certificate delivery services were no longer necessary as certificates were changed to electronic format.</p>
<p>Operating expenses were <span>RMB 32.7 million</span> (<span>US$ 4.8 million</span>) in the First Quarter 2011, an increase of 12.2% from <span>RMB 29.1 million</span> in the same period last fiscal year, primarily due to an increase in sales and marketing expenses. Sales and marketing expenses increased by 48.5% year-over-year to <span>RMB 12.5 million</span> (<span>US$ 1.8 million</span>) from <span>RMB 8.4 million</span>, primarily resulting from the increase in marketing efforts to support the expansion of our TOEIC and HR Select businesses, as well as salaries and compensation increases. Research and development expenses increased by 6.4% year-over-year to <span>RMB 6.1 million</span> (<span>US$ 0.9 million</span>) from <span>RMB 5.8 million</span>, primarily related to an increase in the number of employees and higher compensation. General and administrative expenses decreased by 5.9% to <span>RMB 14.0 million</span> (<span>US$ 2.1 million</span>) from <span>RMB 14.9 million</span> in the same period last fiscal year, primarily due to lower professional charges for the professional services.</p>
<p>Income from operations was <span>RMB 11.2 million</span> (<span>US$ 1.6 million</span>) in the First Quarter 2011, a decrease of 27.9% from <span>RMB 15.5 million</span> in the same period last fiscal year. Operating profit margin was 13.1% in the First Quarter 2011 compared with 19.4% in the same period last fiscal year.</p>
<p>Net income was <span>RMB 9.0 million</span> (<span>US$ 1.3 million</span>) in the First Quarter 2011, a decrease of 29.5% from <span>RMB 12.7 million</span> in the same period last fiscal year. Basic and diluted earnings per common share were both <span>RMB 0.20</span> <span>(US$ 0.03)</span> in the First Quarter 2011 compared with <span>RMB 0.28</span> in the same period last fiscal year. Basic and diluted earnings per ADS were both <span>RMB 0.40</span> <span>(US$ 0.06)</span> in the First Quarter 2011 compared with <span>RMB 0.56</span> in the same period last fiscal year.</p>
<p>Non-GAAP Measures</p>
<p>Net income excluding share-based compensation expense and foreign currency exchange loss (non-GAAP) totaled <span>RMB 10.4 million</span> (<span>US$ 1.5 million</span>) in the First Quarter 2011 compared with <span>RMB 14.1 million</span> in the same period last fiscal year.</p>
<p>Basic and diluted earnings per common share excluding share-based compensation expense and foreign currency exchange loss (non-GAAP) for the First Quarter 2011 was <span>RMB 0.23</span> <span>(US$ 0.03)</span> compared with <span>RMB 0.31</span> in the same period last fiscal year.</p>
<p>Basic and diluted earnings per ADS excluding share-based compensation expense and foreign currency exchange gain (non-GAAP) for the First Quarter 2011 was <span>RMB 0.46</span> <span>(US$ 0.06)</span> compared with <span>RMB 0.62</span> in the same period last fiscal year.</p>
<p>Please see the note about non-GAAP measures and the reconciliation table at the end of this news release.</p>
<p>Other Data</p>
<p>The number of weighted average ADSs used to calculate basic and diluted earnings per ADS for the First Quarter 2011 were 22.2 million and 22.3 million, respectively. The number of weighted average ADSs used to calculate basic and diluted earnings per ADS for the quarter ended <span>June 30, 2009</span> were 22.5 million and 22.7 million, respectively. Each ADS represents two common shares.</p>
<p>ATA had 44.4 million common shares outstanding on <span>June 30, 2010</span>, 44.4 million common shares outstanding on <span>March 31, 2010</span> and 45.7 million common shares outstanding on <span>June 30, 2009</span>. The decline in shares was due to ATA's common share repurchase program.</p>
<p>Test Centers</p>
<p>As of <span>June 30, 2010</span>, ATA had 2,002 authorized test centers located throughout <span>China</span>, compared with 1,988 centers as of <span>March 31, 2010</span> and 1,951 centers as of <span>June 30, 2009</span>.</p>
<p>Guidance for Fiscal Second Quarter 2011 and Fiscal Year 2011</p>
<p>For the fiscal second quarter 2011, ending <span>September 30, 2010</span>, ATA expects net revenues to be in the range of <span>RMB 24 million to RMB 28 million</span>. Compared with ATA's revenues of <span>RMB 41.6 million</span> in the fiscal second quarter 2010 ended <span>September 30, 2009</span>, the forecast net revenues would represent a decrease in the range of 32.7% to 42.3%. The fiscal second quarter 2011 guidance reflects delayed starts and periodic testing choices by test sponsors; for example, the Securities Association of <span>China</span> has decided to shift the test originally scheduled in the quarter ending <span>September 30, 2010</span> to the quarter ending <span>December 31, 2010</span>.</p>
<p>For its fiscal year ending <span>March 31, 2011</span>, ATA continues to expect net revenues to be in the range of <span>RMB 280 million to RMB 300 million</span>, which would be up 14.3% to 22.4% from its net revenues in fiscal year 2010 of <span>RMB 245.0 million</span>.</p>
<p>These are ATA's current projections, which are subject to change. You are cautioned that operating results in ATA's fiscal first quarter 2011 ended <span>June 30, 2010</span> and for its fiscal year 2010 ended <span>March 31, 2010</span> are not necessarily indicative of operating results for any future periods.</p>
<p>Conference Call and Webcast</p>
<p>ATA will host a conference call at <span>8:00 a.m. Eastern Daylight Time</span> (<span>New York</span>) on <span>Tuesday, August 10, 2010</span>, to discuss the results of its first quarter of fiscal year 2011.</p>
<p>Joining ATA Chairman and CEO <span>Kevin Ma</span> will be <span>Walter Wang</span>, Director and President, and <span>Benson Tsang</span>, Chief Financial Officer and Chief Accounting Officer.</p>
<p>To participate in the conference call, please dial 1-866-314-4865 about 10 minutes prior to the scheduled conference call time and use the pass code 5726 9929. International callers should dial +1-617-213-8050 and use the pass code 5726 9929.</p>
<p>The live internet webcast of the conference call can be accessed on the investor relations section of ATA's website at <a href="http://us.lrd.yahoo.com/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> . To listen to the webcast, please go to ATA's website at least 15 minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to listen during the live webcast, a replay will be available shortly after the call on the investor relations section of ATA's website ( <a href="http://us.lrd.yahoo.com/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> ) and will remain available for 90 days.</p>
<p>A telephone replay of the call will be available from <span>August 10, 2010</span> at 12:00 <span>noon EDT</span>, through <span>August 17, 2010</span>. To access the replay, please dial 1-888-286-8010 and enter the pass code 2994 4205; international callers please dial +1-617-801-6888 and enter the pass code 2994 4205.</p>
<p>About ATA Inc.</p>
<p>ATA is the leading provider of computer-based testing services in <span>China</span>. The Company offers comprehensive services for the creation and delivery of computer-based tests, based on its proprietary testing technologies and test delivery platform. ATA's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology services, banking, teaching, securities, insurance, and accounting.</p>
<p>ATA's test center network comprised 2,002 authorized test centers located throughout <span>China</span> as of <span>June 30, 2010</span>. The Company believes it has the largest test center network of any commercial testing service provider in <span>China</span>. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure, and cost-effective manner.</p>
<p>ATA has delivered more than 35.8 million tests, including more than 25.8 million billable tests, since ATA started operating in 1999. During a single weekend in <span>May 2010</span>, using its test delivery platform, ATA delivered tests to approximately 639,000 test takers for the Securities Association of <span>China</span>.</p>
<p>For further information, please visit ATA's website at <a href="http://us.lrd.yahoo.com/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
<p>Cautionary Note Regarding Forward-looking Statements</p>
<p>This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995.</p>
<p>These forward-looking statements can be identified by terms such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "future," "intend," "look forward to," "outlook," "plan," "should, "will," and similar terms and include, among other things, the Company's guidance relating to anticipated financial and operating results for the fiscal second quarter ending <span>September 30, 2010</span> and fiscal year ending <span>March 31, 2011</span>, statements regarding market trends, the potential growth and success of the Company's TOEIC, HR Select and other businesses, the Company's potential business related to the program for testing security guards in <span>China</span>, and the future overall operating performance of the Company.</p>
<p>The factors that could cause the Company's actual financial and operating results to differ from what the Company currently anticipates can include its ability to meet challenges associated with its rapid expansion, its ability to meet the expectations of current and future clients, its ability to deploy new test titles, its ability to win new enterprise contracts, its ability to convert its existing contracts into actual revenues, the economy of <span>China</span>, uncertainties with respect to the <span>China's</span> legal and regulatory environments, and other factors stated in the Company's filings with the U.S. Securities and Exchange Commission (the "SEC").</p>
<p>The financial information contained in this release should be read in conjunction with the consolidated financial statements and related notes included in the Company's annual report on Form 20-F for its fiscal year ended <span>March 31, 2010</span>, and other filings ATA has made with the SEC. The filings are available on the SEC's website at <a href="http://us.lrd.yahoo.com/SIG=10o1ro8rc/**http%3A//www.sec.gov/" target="_blank">www.sec.gov</a> and at ATA's website at <a href="http://us.lrd.yahoo.com/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">www.ata.net.cn</a>. For additional information on the risk factors that could adversely affect the Company's business, financial condition, results of operations, and prospects, please see the "Risk Factors" section of the Company's Form 20-F for the fiscal year ended <span>March 31, 2010</span>.</p>
<p>The forward-looking statements in this release involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates, and projections about ATA and the markets in which it operates. The Company undertakes no obligation to update forward-looking statements, which speak only of the Company's views as of the date of this release, to reflect subsequent events or circumstances, or to changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, the Company cannot assure you that its expectations and assumptions will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.</p>
<p>Currency Convenience Translation</p>
<p>The Company's financial information is stated in renminbi ("RMB"), the currency of <span>the People's Republic of China</span>. The translation of RMB amounts for the fiscal first quarter 2011 into U.S. dollars is included solely for the convenience of readers and has been made at the rate of <span>RMB 6.7815 to US$ 1.00</span>, the noon buying rate as of <span>June 30, 2010</span> in <span>New York</span> cable transfers of RMB per USD as set forth in the H.10 weekly statistical release of Federal Reserve Board. Such translations should not be construed as representations that RMB amounts could be converted into U.S. dollars at that rate or any other rate, or to be the amounts that would have been reported under U.S. GAAP.</p>
<p>About Non-GAAP Financial Measures</p>
<p>To supplement ATA's consolidated financial information presented in accordance with U.S. generally accepted accounting principles ("GAAP"), ATA uses the following non-GAAP financial measures: net income (loss) excluding share-based compensation expenses and foreign currency exchange gain (loss) and basic and diluted earnings per common share and ADS excluding share-based compensation expenses and foreign currency exchange gain (loss).</p>
<p>The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.</p>
<p>For more information on these non-GAAP financial measures, please see the table captioned "Unaudited Reconciliations of Non-GAAP Measures to the Most Comparable GAAP Measures" shown at the end of this news release.</p>
<p>ATA believes these non-GAAP financial measures provide meaningful supplemental information about its performance and liquidity by excluding share-based compensation expenses and foreign currency exchange gain (loss), which may not be indicative of its operating performance from a cash perspective.</p>
<p>ATA believes that both management and investors benefit from these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to ATA's historical performance. ATA computes its non-GAAP financial measures using a consistent method from quarter to quarter. ATA believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making.</p>
<p>A limitation of using non-GAAP net income excluding share-based compensation expenses and basic and diluted earnings per common share and per ADS excluding share-based compensation expenses is that share-based compensation charges have been, and are expected to continue to be for the foreseeable future, a significant recurring expense in ATA's business.</p>
<p>Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The table captioned "Unaudited Reconciliations of Non-GAAP Measures to the Most Comparable GAAP Measures" shown at the end this news release has more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures used by ATA.</p>
<pre><br /><br /><br /><br /><br />ATA INC. AND SUBSIDIARIES<br />UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS<br /><br />                                    March 31,     June 30,      June 30,<br />                                      2010         2010          2010<br /><br />                                       RMB          RMB           USD<br />    ASSETS<br />    Current assets:<br />      Cash                       213,874,252  219,082,287    32,305,874<br />      Accounts receivable, net    82,900,060   88,837,158    13,099,927<br />      Inventories                  2,115,220    2,088,110       307,913<br />      Prepaid expenses and other<br />       current assets             10,184,165    7,624,821     1,124,357<br />        Total current assets     309,073,697  317,632,376    46,838,071<br /><br />      Property and equipment,<br />       net                        70,328,064   69,295,034    10,218,246<br />      Goodwill                    23,422,850   23,422,850     3,453,933<br />      Intangible assets, net      23,206,591   22,509,673     3,319,276<br />      Other assets                 2,471,898    2,654,772       391,473<br />        Total assets             428,503,100  435,514,705    64,220,999<br /><br />    LIABILITIES AND SHAREHOLDERS' EQUITY<br /><br />    Current liabilities:<br />      Accrued expenses and other<br />       payables                   52,385,674   57,022,799     8,408,582<br />      Deferred revenues           25,837,229   18,626,439     2,746,655<br />        Total current liabilities 78,222,903   75,649,238    11,155,237<br /><br />      Deferred revenues            4,673,805    4,623,079       681,719<br />      Deferred tax liabilities       131,524      131,524        19,395<br />        Total liabilities         83,028,232   80,403,841    11,856,351<br /><br />    Shareholders' equity:<br />      Common shares                3,418,709    3,418,709       504,123<br />      Receivable from<br />       shareholders                       --           --            --<br />      Additional paid-in capital 485,907,507  487,386,876    71,870,069<br />      Accumulated other<br />       comprehensive loss        (16,399,334) (17,192,911)   (2,535,267)<br />      Accumulated deficit       (127,452,014)(118,501,810)  (17,474,277)<br />        Total shareholders'<br />         equity                  345,474,868  355,110,864    52,364,648<br />        Total liabilities and<br />         shareholders' equity    428,503,100  435,514,705    64,220,999<br /><br /><br /><br />ATA INC. AND SUBSIDIARIES<br />UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS<br /><br />                                            Three-month Period Ended<br />                                       June 30,      June 30,      June 30,<br />                                         2009          2010          2010<br />                                          RMB           RMB           USD<br /><br />    Net revenues                      79,802,924    85,032,690    12,538,921<br />      Testing services                63,651,285    73,285,501    10,806,680<br />      Test-based educational<br />       services                        9,293,623     7,980,621     1,176,822<br />      Test preparation and<br />       training solutions              1,549,421     1,188,930       175,320<br />      Other revenue                    5,308,595     2,577,638       380,099<br />    Cost of revenues                  35,198,516    41,194,080     6,074,479<br />      Gross profit                    44,604,408    43,838,610     6,464,442<br /><br />    Operating expenses:<br />    Research and development           5,768,559     6,137,771       905,076<br />    Sales and marketing                8,399,617    12,474,657     1,839,513<br />    General and administrative        14,926,414    14,045,766     2,071,189<br />      Total operating expenses        29,094,590    32,658,194     4,815,778<br />    Income from operations            15,509,818    11,180,416     1,648,664<br /><br />    Interest income                      179,902       190,051        28,025<br />    Foreign currency<br />  exchange (loss), net                  (169,731)      (13,060)       (1,926)<br />    Earnings before income taxes      15,519,989    11,357,407     1,674,763<br /><br />    Income tax (expense)              (2,829,740)   (2,407,203)     (354,966)<br />    Net income                        12,690,249     8,950,204     1,319,797<br /><br />    Basic and diluted<br />  earnings per common share                 0.28          0.20          0.03<br />    Basic and diluted<br />  earnings per ADS                          0.56          0.40          0.06<br /><br /><br /><br /><br />UNAUDITED RECONCILIATIONS OF NON-GAAP MEASURES<br />TO THE MOST COMPARABLE GAAP MEASURES<br /><br />                                                  Three-month Period Ended<br />                                                  June 30,          June 30,<br />                                                    2009              2010<br />                                                     RMB               RMB<br /><br />    GAAP net income                             12,690,249         8,950,204<br />    Share-based compensation expenses            1,277,956         1,479,368<br />    Foreign currency exchange losses               169,731            13,060<br /><br />     Non-GAAP net income                        14,137,936        10,442,632<br /><br />    GAAP earnings per common share:<br />      Basic                                           0.28              0.20<br />      Diluted                                         0.28              0.20<br /><br />    Non-GAAP earnings per common share:<br />      Basic                                           0.31              0.23<br />      Diluted                                         0.31              0.23<br /><br /><br />    For more information, please contact:<br /><br />    ATA Inc.<br />     Benson Tsang, CFO<br />     Phone: +86-10-6518-1122 x5107<br />     Email: bensontsang@ata.net.cn<br /><br />    Christensen<br />     Kathy Li<br />     Phone: +1-212-618-1978<br />     Email: kli@christensenir.com<br /><br />     Yuanyuan Chen<br />     Phone: +86-10-5971-2001<br />     Email: ychen@christensenir.com</pre>]]>
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      <title>[Press Release] ATA Appoints Mr. Benson Tsang as Chief Financial Officer</title>
      <guid>message_5163</guid>
      <pubDate>29 Mar 2010 11:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/5163</link>
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<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;"><span style="line-height: 1.22em;">BEIJING</span>, <span style="line-height: 1.22em;">March 29</span> /PRNewswire-Asia-FirstCall/ -- ATA Inc. ("ATA" or the "Company", Nasdaq: ATAI), the leading provider of computer-based testing and testing-related services in <span style="line-height: 1.22em;">China</span>, today announced that Mr. <span style="line-height: 1.22em;">Benson Tsang</span> has been appointed Chief Financial Officer, as well as Financial and Principal Accounting Officer of ATA Inc., effective <span style="line-height: 1.22em;">March 29, 2010</span>.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">Mr. <span style="line-height: 1.22em;">Kevin Ma</span>, ATA's Chairman and Chief Executive Officer, said, "We are very pleased to welcome <span style="line-height: 1.22em;">Benson Tsang</span> to ATA as our new Chief Financial Officer. Benson is a seasoned financial professional with rich public company experience and we believe he will provide outstanding leadership for our finance and accounting department."</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">Mr. Tsang has more than 21 years of experience in accounting, financial management, and the capital markets. He has held senior financial and management positions in multinational corporations and international accounting firms, and has financial and accounting experience with companies listed on the New York Stock Exchange, The Stock Exchange of <span style="line-height: 1.22em;">Hong Kong</span>, and the Singapore Exchange.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">Mr. Tsang served as Chief Financial Officer of WuXi Pharmatech (Cayman) Inc. (NYSE:<a href="http://finance.yahoo.com/q;_ylt=AshAPPzkSQCDLADzysTkCHKxcq9_;_ylu=X3oDMTBzYTdnb2d0BHBvcwMxBHNlYwNuZXdzYXJ0Ym9keQRzbGsDd3g-?s=wx" target="_blank">WX</a> - <a href="http://finance.yahoo.com/q/h;_ylt=Asf_2VqmqzqqshoinH.10PGxcq9_;_ylu=X3oDMTB1N2h1ZnF2BHBvcwMyBHNlYwNuZXdzYXJ0Ym9keQRzbGsDbmV3cw--?s=wx" target="_blank">News</a>) from <span style="line-height: 1.22em;">July 2006</span> to <span style="line-height: 1.22em;">February 2009</span>. Prior to that, Mr. Tsang held senior financial and management positions in private and public companies, including PCCW Ltd. and Global Tech Holdings Ltd. He served with PricewaterhouseCoopers and Deloitte Touche Tohmatsu from 1988 to 1996, and between <span style="line-height: 1.22em;">March 2009</span> and<span style="line-height: 1.22em;">March 2010</span>, Mr. Tsang provided consulting services through his own firm, the Benita Consulting Company.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">Mr. Tsang is a member of the Canadian Institute of Chartered Accountants and the Hong Kong Institute of Certified Public Accountants. He received a Bachelor of Commerce degree and a Master of Business Administration degree from <span style="line-height: 1.22em;">McMaster University</span> in <span style="line-height: 1.22em;">Canada</span>.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">About ATA Inc.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">ATA is the leading provider of computer-based testing services in <span style="line-height: 1.22em;">China</span>. The Company offers comprehensive services for the creation and delivery of computer-based tests, based on its proprietary testing technologies and test delivery platform. ATA's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology services, banking, teaching, securities, insurance, and accounting.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">ATA's test center network comprised 1,977 authorized test centers located throughout <span style="line-height: 1.22em;">China</span> as of <span style="line-height: 1.22em;">December 31, 2009</span>. The Company believes it has the largest test center network of any commercial testing service provider in <span style="line-height: 1.22em;">China</span>. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure, and cost-effective manner.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">ATA has delivered more than 33 million tests, including more than 23 million billable tests, since ATA started operating in 1999. During a single weekend in <span style="line-height: 1.22em;">June 2008</span>, using its test delivery platform, ATA delivered tests to approximately 470,000 test takers for the China Banking Association.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">For further information, please visit ATA's internet website at <a href="http://us.lrd.yahoo.com/_ylt=AsB9e8zWmycRgsLmkOgLE0Cxcq9_;_ylu=X3oDMTE2OXQ4MHAwBHBvcwMzBHNlYwNuZXdzYXJ0Ym9keQRzbGsDaHR0cHd3d2F0YW5l/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
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      <title>[Press Release] ATA to Present at the Rodman &amp; Renshaw Conference in Beijing on March 8, 2010</title>
      <guid>message_4848</guid>
      <pubDate>02 Mar 2010 12:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/4848</link>
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        <![CDATA[<p><span style="font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 15px;">
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;"><span style="line-height: 1.22em;">BEIJING</span>, <span style="line-height: 1.22em;">March 2</span> /PRNewswire-Asia-FirstCall/ -- ATA Inc. ("ATA",Nasdaq: ATAI), a leading provider of computer-based testing and testing-related services in <span style="line-height: 1.22em;">China</span>, announced that ATA will present at the Rodman &amp; Renshaw investment conference in <span style="line-height: 1.22em;">Beijing</span> on<span style="line-height: 1.22em;">March 8, 2010</span>.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;"> </p>
<pre style="font-family: monospace; line-height: 1.22em; font-size: 12px; clear: left; padding: 0px;"><br style="line-height: 1.22em;" />    Conference:        Rodman &amp; Renshaw Annual China Investment Conference<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    Event:             Company presentation, answers to questions, and smaller<br style="line-height: 1.22em;" />                       meetings<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    Date:              Monday, March 8, 2010<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    Presentation time: 9:50 a.m. - 10:15 a.m.<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    Location:          Diamond Room 3 in The Regent Hotel,<br style="line-height: 1.22em;" />                       99 Jinbao Street, Beijing, China<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    Participants:      Mr. Kevin Ma, Chairman and CEO<br style="line-height: 1.22em;" />                       Ms. Amy Tung, Acting CFO<br style="line-height: 1.22em;" /></pre>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;"> </p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">Mr. <span style="line-height: 1.22em;">Kevin Ma</span> and Ms. <span style="line-height: 1.22em;">Amy Tung</span> will present the company's strategy, products, markets, financial results, and outlook during the presentation. They will answer questions during the presentation and in smaller meetings.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">Investors interested in attending the conference should contact their Rodman &amp; Renshaw sales representative. For more about the conference, please visit <a href="http://us.lrd.yahoo.com/_ylt=ApsYyNPMyNt6UA6_75VB10Sxcq9_;_ylu=X3oDMTE2ZjZtNjhoBHBvcwMxBHNlYwNuZXdzYXJ0Ym9keQRzbGsDaHR0cHd3d3JvZG1j/SIG=11c7ncsb7/**http%3A//www.rodm.com/conferences%3Fid=49" target="_blank"><a href="http://www.rodm.com/conferences?id... target=&quot;_blank&quot;&gt;http://www.rodm.com/conf...&lt;/a&gt;&lt;/a&gt; .&lt;/p&gt;
&lt;p style=&quot;margin-top: 0px; margin-right: 0px; margin-bottom: 1.25em; margin-left: 0px; line-height: 1.4em; font-size: 1em; display: block; color: #181818; padding: 0px;&quot;&gt;About ATA Inc.&lt;/p&gt;
&lt;p style=&quot;margin-top: 0px; margin-right: 0px; margin-bottom: 1.25em; margin-left: 0px; line-height: 1.4em; font-size: 1em; display: block; color: #181818; padding: 0px;&quot;&gt;ATA is the leading provider of computer-based testing services in &lt;span class=&quot;xn-location&quot; style=&quot;line-height: 1.22em;&quot;&gt;China&lt;/span&gt;. The company offers comprehensive services for the creation and delivery of computer-based tests, based on its proprietary testing technologies and test delivery platform. ATA"></p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">ATA's test center network comprised 1,977 authorized test centers located throughout <span style="line-height: 1.22em;">China</span> as of <span style="line-height: 1.22em;">December 31, 2009</span>. The Company believes it has the largest test center network of any commercial testing service provider in <span style="line-height: 1.22em;">China</span>. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure, and cost-effective manner.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">ATA has delivered more than 33 million tests, including more than 23 million billable tests, since ATA started operating in 1999. During a single weekend in <span style="line-height: 1.22em;">June 2008</span>, using its test delivery platform, ATA delivered tests to approximately 470,000 test takers for the China Banking Association.</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;">For further information, please visit ATA's website at <a href="http://us.lrd.yahoo.com/_ylt=Ap__suyjV4gz5pilGVNcbqyxcq9_;_ylu=X3oDMTE2bG5ubnFyBHBvcwMyBHNlYwNuZXdzYXJ0Ym9keQRzbGsDaHR0cHd3d2F0YW5l/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
<p style="line-height: 1.4em; font-size: 1em; color: #181818; padding: 0px;"> </p>
<pre style="font-family: monospace; line-height: 1.22em; font-size: 12px; clear: left; padding: 0px;"><br style="line-height: 1.22em;" />    For more information, please contact:<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    ATA Inc.<br style="line-height: 1.22em;" />     Amy Tung, Acting CFO<br style="line-height: 1.22em;" />     Phone: +86-10-6518-1122 x5528<br style="line-height: 1.22em;" />     Email: ir@ata.net.cn<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />    Christensen<br style="line-height: 1.22em;" />     Kathy Li<br style="line-height: 1.22em;" />     Phone: +1 212 618 1978<br style="line-height: 1.22em;" />     Email: kli@christensenir.com<br style="line-height: 1.22em;" /><br style="line-height: 1.22em;" />     Yuanyuan Chen<br style="line-height: 1.22em;" />     Phone: +86-10-5971-2001<br style="line-height: 1.22em;" />     Email: ychen@christensenir.com</pre>
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      <title>[Press Release] ATA Successfully Delivers China Banking Professional Certification Exam</title>
      <guid>message_2433</guid>
      <pubDate>16 Jun 2009 05:01:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2433</link>
      <description>
        <![CDATA[<p>BEIJING, June 16 /PRNewswire-Asia-FirstCall/ -- ATA Inc. (Nasdaq: ATAI) ('ATA' or the 'Company'), the leading provider of computer-based testing services in China, announced today that it has successfully delivered the China Banking Professional Certification ('CBPC') Exam in 130 cities across China, including Hong Kong. The exam has established a new milestone in the industry, with close to half a million test takers, utilizing 408 testing centers and 3,533 testing halls. ATA also successfully held pilot tests for two new titles, company credit and personal loan, in six provinces and cities including Beijing, Liaoning, Inner Mongolia, Jiangsu, Hunan and Gansu.</p>
<p>To accommodate more candidates for the exam, ATA added testing centers in three new locations including Jiangsu Yixing, Hunan Zhuzhou and Hunan Yueyang. With support from China Banking Association Professional Certification Office and Hong Kong Institute of Bankers, ATA held the CBPC exam for the first time in Hong Kong on June 6th. According to the memorandum of mutual recognition of qualifications between the China Banking Association and the Hong Kong Institute of Bankers, any practitioner who already holds a Certified Financial Management Planner Examination (CFMP) Level One certificate (Hong Kong version), as long as they pass the fundamental subjects of the CBPC exam, will be qualified for private wealth management by China Banking Association.</p>
<p>'We are pleased to reach another milestone in the development of our computer based testing business,' commented Mr. Kevin Ma, Chairman and Chief Executive Officer of ATA. 'The CBPC test is another example of the successful execution of our strategy as we expanded the number of test centers to better address the needs of our customers, added new test titles, and attracted a record number of test takers for this recurring exam.'</p>
<p>ATA leveraged its unique technology platform to provide unmatched support services to the CBPC exam including remote monitoring, and data analysis. China Banking Association representatives in Beijing monitored the exam in different testing centers remotely through real time online video conference. They also made an onsite visit to the exam site at Beijing University of Science and Technology.</p>
<p>About ATA Inc.:</p>
<p>ATA Inc. (NASDAQ: ATAI) ('ATA' or the 'Company') is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,925 authorized test centers located throughout China as of March 31, 2009, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 28 million tests including 18.4 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
<p>Safe-Harbor Statement</p>
<p>This announcement may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as 'look forward to,' 'outlook,' 'forecast,' 'will,' 'expect,' 'anticipate,' 'future,' 'intend,' 'plan,' 'believe,' 'estimate' and similar terminology. Among the factors that could cause the Company's actual financial and operating results to differ from what the Company currently anticipate may include the Company's ability to meet challenges associated with its rapid expansion, the Company's ability to meet the expectations of current and future clients, the Company's ability to expand its test titles, the health of the PRC economy, and uncertainties with respect to the PRC legal and regulatory environments. For additional information on these and other important risk factors that could adversely affect the Company's business, financial condition, results of operations and future prospects, please refer to a more detailed discussion of the Company's risk factors in the Company's filings with the Securities and Exchange Commission.</p>
<pre>    For more information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Phone: +86-10-6518-1122 x5107<br />     Email: carlyeung@ata.net.cn<br />     URL:   <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Investor Relations<br /><br />     Crocker Coulson, President<br />     Phone: +1-646-213-1915<br /><br />     Ed Job, CFA<br />     Phone: +1-646-213-1914<br />     Email: ed.job@ccgir.com<br />     URL:   <a href="http://www.ccgirasia.com" target="_blank">http://www.ccgirasia.com</a><br /></pre>
<p>SOURCE  ATA Inc.</p>
<p><br /> Source: PR Newswire (June 16, 2009 - 7:01 AM EDT)</p>]]>
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      <title>[Press Release] ATA to Host Investor Day on June 9, 2009</title>
      <guid>message_2396</guid>
      <pubDate>11 Jun 2009 07:28:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2396</link>
      <description>
        <![CDATA[<p>BEIJING, China, May 28 /PRNewswire-Asia/ -- ATA Inc. (Nasdaq: <a href="http://studio-5.financialcontent.com/prnews?Page=Quote&amp;Ticker=ATAI" target="_new">ATAI</a>) ("ATA", or the "Company"), the leading provider of computer-based testing services in China, announced today that it will host will host an investor day for the professional investment community on Tuesday, June 9, 2009, at its Headquarters on the 8th Floor, Building E No. 6, Jian Guo Men Nei Gong Yuan Xi Jie, Beijing, 100005.</p>
<p>The day's schedule will commence with opening remarks at 9:30 a.m., and is expected to conclude at approximately 4:00 p.m.</p>
<p>Presenters at this conference will include Kevin Xiaofeng Ma, CEO, Walter Lin Wang, President and Carl Yeung, Chief Financial Officer, and other members of the executive management team.</p>
<p>Seats for this event are limited and by invitation only. To request a reservation, please contact Erin Cox at (310) 954-1355 and <a href="mailto:&lt;a href=mailto:erin.cox@ccgir.com&gt;erin.cox@ccgir.com&lt;/a&gt;" target="_new"></a><a href="mailto:erin.cox@ccgir.com" target="_blank">erin.cox@ccgir.com</a>.</p>]]>
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      <title>[Press Release] ATA to Host Investor Day on June 9, 2009</title>
      <guid>message_2434</guid>
      <pubDate>28 May 2009 11:55:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2434</link>
      <description>
        <![CDATA[<p>BEIJING, China, May 28 /PRNewswire-Asia/ -- ATA Inc. (Nasdaq: ATAI) ('ATA', or the 'Company'), the leading provider of computer-based testing services in China, announced today that it will host will host an investor day for the professional investment community on Tuesday, June 9, 2009, at its Headquarters on the 8th Floor, Building E No. 6, Jian Guo Men Nei Gong Yuan Xi Jie, Beijing, 100005.</p>
<p>The day's schedule will commence with opening remarks at 9:30 a.m., and is expected to conclude at approximately 4:00 p.m.</p>
<p>Presenters at this conference will include Kevin Xiaofeng Ma, CEO, Walter Lin Wang, President and Carl Yeung, Chief Financial Officer, and other members of the executive management team.</p>
<p>Seats for this event are limited and by invitation only. To request a reservation, please contact Erin Cox at (310) 954-1355 and <a href="mailto:erin.cox@ccgir.com" target="_blank">erin.cox@ccgir.com</a>.</p>
<p><strong>About ATA Inc.: </strong></p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,918 authorized test centers located throughout China as of December 31, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 27 million tests including 17.8 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn/" target="_blank"><span style="text-decoration: underline;"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></span></a></p>
<pre>                                              <br />    CONTACT:<br />    ATA Inc.                                     CCG Investor Relations<br />    Carl Yeung, CFO                              Crocker Coulson, President<br />    Phone: +(86) 10 65181122-5107                Phone: +(1) 646-213-1915<br />    Email: ir@ata.net.cn                         Ed Job, CFA<br />    URL: <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a>                   Phone: +(1) 646-213-1914<br />                                                 Email: ed.job@ccgir.com<br />                                                 URL: <a href="http://www.ccgirasia.com" target="_blank">http://www.ccgirasia.com</a><br /></pre>
<p>SOURCE  ATA Inc.</p>
<p><br /> Source: PR Newswire (May 28, 2009 - 1:55 PM EDT)</p>]]>
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      <title>[Press Release] China Rising Investment Conference to Ring The NASDAQ Stock Market Closing Bell</title>
      <guid>message_2435</guid>
      <pubDate>15 May 2009 08:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2435</link>
      <description>
        <![CDATA[<pre><br /> What:<br /> Representatives from Chinese companies will visit the NASDAQ<br /> MarketSite in New York City's Times Square to mark the China Rising<br /> Investment Conference at the Yale Club on May 18th, 2009.<br /><br /> In honor of the occasion, Crocker Coulson, President of CCG Investor<br /> Relations, will preside over the Closing Bell. He will be joined by<br /> representatives from Chinese companies.<br /><br /> Who:<br /> Some of the participating companies include:<br /><br /> * Zhongpin Inc.  (Nasdaq:HOGS)<br /> * Yuhe International Inc (OTCBB:YUII)<br /> * Silicon Motion (Nasdaq:SIMO)<br /> * Puda Coal, Inc (OTCBB:PUDC)<br /> * Jiangbo Pharmaceuticals, Inc. (OTCBB:JGBO)<br /> * Hong Kong Highpower Technology, Inc. (AMEX:HPJ)<br /> * Dragon Pharmaceutical Inc. (OTCBB:DRUG)<br /> * China Yida Holding (OTCBB:CYID)<br /> * China Wind Systems, Inc. (OTCBB:CWSI)<br /> * China Transinfo Technology (Nasdaq:CTFO)<br /> * China Nutrifruit Group Limited (OTCBB:CNGL)<br /> * China Medicine Corporation (OTCBB:CHME)<br /> * China Biologic Products, Inc. (OTCBB:CBPO)<br /> * China-Biotics, Inc. (Nasdaq:CHBT)<br /> * ATA, Inc. (Nasdaq:ATAI)<br /> * Asia Biochem Group Corp. (TSX-V:ABC)<br /> * American Lorain Corporation (OTCBB:ALRC)<br /><br /> Where:<br /> NASDAQ MarketSite - 4 Times Square - 43rd &amp; Broadway - Broadcast Studio<br /><br /> When:<br /> Monday, May 18th, 2009 at 3:45 p.m. to 4:00 p.m. ET<br /><br /> Contacts:<br /> Mabel Zhang<br /> CCG Investor Relations<br /> (310) 954-1353 (office)<br /> Mabel.zhang@ccgir.com<br /><br /> NASDAQ MarketSite:<br /> Robert Madden<br /> (646) 441-5045 (office)<br /> Robert.Madden@NASDAQOMX.com<br /></pre>
<p>Feed Information:</p>
<p>The Closing Bell is available from 3:50 p.m. to 4:05 p.m. on AMC-3/C-3 (ul 5985V; dl 3760H). The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.</p>
<p>Radio Feed:</p>
<p>An audio transmission of the Closing Bell is also available from 3:50 p.m. to 4:05 p.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.</p>
<p>Webcast:</p>
<p>A live webcast of the NASDAQ Closing Bell will be available at: <a href="http://www.nasdaq.com/about/marketsitetowervideo.asx" target="_blank">http://www.nasdaq.com/about/marketsiteto...</a></p>
<p>Photos:</p>
<p>To obtain a high-resolution photograph of the Market Close, please go to <a href="http://www.nasdaq.com/reference/marketsite_events.stm" target="_blank">http://www.nasdaq.com/reference/marketsi...</a> and click on the market close of your choice.</p>
<p>About China Rising Investment Conference:</p>
<p>The China Rising Investment Conference will host more than 30 public and private growth companies from China in sectors including consumer staples, agriculture, pharmaceuticals, infrastructure, information technology, advanced materials, capital goods, and alternative energy.</p>
<p>For more information please visit www.ccgirasia.com or the conference website at <a href="http://www.chinarisingconference.com/." target="_blank">http://www.chinarisingconference.com/.</a></p>
<p>About CCG Investor Relations:</p>
<p>CCG is one of the nation's leading investor relations and strategic communications agencies. In business for more than 30 years, the agency provides a complete range of investor communications and counseling services to nearly 80 clients across multiple capital markets. CCG has been awarded a number of industry honors for its handling of complex investor relations and crisis communications matters. The agency's corporate headquarters is in Los Angeles with additional offices in New York; San Francisco; Beijing; Shanghai; Shenzhen; Frankfurt; Tel Aviv; and Dallas, Texas. For further information, contact CCG directly, or visit the Company's Web sites at <a href="http://www.ccgir.com" target="_blank">http://www.ccgir.com</a> and <a href="http://www.ccgirasia.com." target="_blank">http://www.ccgirasia.com.</a></p>
<p>About NASDAQ OMX in China:</p>
<p>Currently there are a total of 96 companies listed on NASDAQ from Greater China, of which 78 are from Mainland China, 13 are from Hong Kong/Macao and 5 are from Taiwan. NASDAQ OMX technology powers some of the leading exchanges in Asia including the Hong Kong Exchanges and Clearing Ltd. (HKEX). In December, 2007, NASDAQ was the first U.S. exchange to open its office in Beijing, China.</p>
<p>About NASDAQ OMX:</p>
<p>The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,800 listed companies. NASDAQ OMX Group offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North; and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs. NASDAQ OMX Group technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX Group exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit <a href="http://www.nasdaqomx.com." target="_blank">http://www.nasdaqomx.com.</a></p>
<p>NDAQA</p>
<p><br /> Source: GlobeNewswire (May 15, 2009 - 10:00 AM EDT)</p>]]>
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      <title>[Press Release] ATA Announces Preliminary Results for the Fourth Quarter and Fiscal Year</title>
      <guid>message_2436</guid>
      <pubDate>13 May 2009 14:03:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2436</link>
      <description>
        <![CDATA[<p>BEIJING, May 13 /Xinhua-PRNewswire-FirstCall/ -- ATA Inc. ('ATA' or the 'Company') (Nasdaq: ATAI), the leading provider of computer-based testing and testing-related services in China, today announced preliminary unaudited financial results for the fiscal year and fourth quarter ended March 31, 2009.</p>
<p>The following are estimates of the Company's preliminary unaudited financial results for the fiscal year and fourth quarter ended March 31, 2009. Please note that these estimates remain subject to change. These results may, for example, become subject to adjustment based upon, among other things, completion of the full-year reporting process, and audited results could differ materially from the estimates provided below. For additional information regarding the various risks and uncertainties inherent in estimates of this type, see the section entitled 'Cautionary Note Regarding Forward-Looking Statements' at the end of this press release.</p>
<pre>    Preliminary Fiscal Year 2009 Highlights<br />    -- Net revenue increased 27.6% year-over-year to RMB219.6 million<br />       (US$32.1 million).<br />    -- Gross profit increased 21.2% year-over-year to RMB127.5 million<br />       (US$18.7 million).<br />    -- Income from operations increased to RMB34.8 million (US$5.1 million)<br />       compared to RMB23.4 million in the previous year.<br />    -- Net income was RMB30.7 million (US$4.5 million), compared to RMB20.2<br />       million in the previous year.<br />    -- Net income excluding share-based compensation expense and foreign<br />       currency exchange losses, net (non-GAAP) was RMB35.6 million<br />       (US$5.2 million), compared to RMB27.7 million in the previous year.<br />    -- Basic and diluted earnings per common share were RMB0.68 (US$0.10) and<br />       RMB0.66 (US$0.10), respectively. Basic and diluted earnings per common<br />       share excluding share-based compensation expense and foreign currency<br />       exchange losses (non-GAAP) were RMB0.78 (US$0.11) and RMB0.77 (US$0.11),<br />       respectively.<br />    -- Basic and diluted earnings per ADS were RMB1.35 (US$0.20) and RMB1.33<br />       (US$0.19), respectively. Basic and diluted earnings per ADS excluding<br />       share-based compensation expense and foreign currency exchange losses<br />       (non-GAAP) were RMB1.57 (US$0.23) and RMB1.54 (US$0.23), respectively.<br />       Each ADS represents two common shares of the Company. Please see the<br />       note about non-GAAP measures and the reconciliation table at the end<br />       of this press release.<br />    -- For the full year, ATA delivered approximately 5.1 million tests, an<br />       increase of 39.4% year over year, while average revenue per test<br />       increased to RMB27.2 from RMB21.5 in the same period last year.<br /><br />    Preliminary Fourth Quarter 2009 Highlights<br />    -- Net revenue increased by 8.8% year-over-year to RMB31.7 million<br />       (US$4.6 million).<br />    -- Gross profit decreased by 4.6% year-over-year to RMB15.3 million<br />       (US$2.2 million).<br />    -- Loss from operations decreased to RMB4.6 million (US$0.7 million) from<br />       an operating loss of RMB6.8 million in the same period last year.<br />    -- Net loss was RMB4.0 million (US$0.6 million) compared to net loss of<br />       RMB5.7 million in the same period last year.<br />    -- Net loss excluding share-based compensation expense and foreign<br />       currency exchange losses (non-GAAP) was RMB3.0 million (US$0.5 million)<br />       compared to net loss of RMB4.2 million in the same period last year.<br />    -- Basic and diluted loss per common share was RMB0.09 (US$0.01). Basic<br />       and diluted loss per common share excluding share-based compensation<br />       expense and foreign currency exchange losses (non-GAAP) was RMB0.07<br />       (US$0.01).<br />    -- Basic and diluted loss per ADS was RMB0.18 (US$0.03). Basic and diluted<br />       loss per ADS excluding share-based compensation expense and foreign<br />       currency exchange losses (non-GAAP) was RMB0.13 (US$0.02).  Each ADS<br />       represents two common shares of the Company. Please see the note about<br />       non-GAAP measures and the reconciliation table at the end of this press<br />       release.<br />    -- For the quarter, ATA delivered approximately 677,000 tests, an increase<br />       of 13.5% year-over-year. In addition, average revenue per test<br />       increased to RMB27.0 from RMB19.2 in the same period last year.<br /></pre>
<p>'We achieved 27.6% growth in our net revenue in 2009,' commented Kevin Ma, ATA's Chairman and Chief Executive Officer. 'We are pleased to report this performance despite no new ministry-level client launch of new large-scale industry vertical test titles during the year. This means that the platform of existing clients and services we established in 2008 continues to contribute to sustainable, strong organic growth. In addition to our healthy organic growth, we reached important milestones in the execution of our strategic plan with our appointment as exclusive country master distributor for the Test of English for International Communication ('TOEIC') for Educational Testing Service ('ETS') and the launch of our HR Select service. These important milestones allow ATA to diversify into the non-government sponsored testing areas and reduce our dependency on government decisions. With the addition of these new services oriented towards the private sector, and as we continue to make progress with our pending ministry customers, we believe we are in a better position today than ever before to monetize the large testing opportunity in China. I would like to take this opportunity to thank our shareholders for support to ATA throughout the year amid a global financial crisis. We will continue to work hard at creating value for our shareholders as we grow our presence in the large testing market in China and continue to strengthen our corporate governance practices while remaining financially prudent.'</p>
<p>ATA's Chief Financial Officer, Carl Yeung, stated, 'Our Fourth Quarter results were ahead of our guidance due to stronger than expected test-taker volume for the Securities Association of China. The exams for brokers and fund sales professionals launched in fiscal 2009 added 168,000 test takers in a seasonally slow quarter and contributed to slightly higher overall average revenue per test. In addition, we booked our first TOEIC test in March 2009, which also contributed positively to the seasonally slower quarter. Offsetting this was 57% year over year decline in quarterly revenue, from testing services provided to the Ministry of Human Resources and Social Security (MOHRSS), formerly the Ministry of Labor. We believe this decline was due to the integration of the Ministry of Labor and the Ministry of Personnel to form MOHRSS. As the new ministry carried out broader integration tasks, one result was lower-than-normal levels of publicity for these tests, and we are confident that a normal course of growth will resume as the integration is completed. We believe the revenue opportunity behind TOEIC and HR Select will also become more visible in the quarters ahead as these services mature. Based on these expected trends, combined with a highly scalable operation, we look forward to even stronger financial performance in coming quarters.'</p>
<p>Preliminary Financial Results for the Fourth Quarter of 2009</p>
<p>For the fourth quarter ended March 31, 2009 ('Fourth Quarter 2009'), ATA estimates net revenue to total RMB31.7 million (US$4.6 million), representing an 8.8% increase year over year. This increase was mainly driven by an estimated 59.1% increase in net revenue from testing services, and an estimated 104.3% increase in net revenue from test preparation and training solutions, while test-based educational programs declined by an estimated 33.3%.</p>
<p>The overall number of tests delivered increased by 13.5% year over year to approximately 677,000 in Fourth Quarter 2009, while the average revenue per test delivered rose to RMB27.0 from RMB19.2 in the same period of fiscal year 2008. This increase in average revenue per test was due in part to a significant increase in the number of tests delivered for the Securities Association of China.</p>
<p>Fourth Quarter 2009 gross profit is estimated to have decreased by 4.6% year over year to RMB15.3 million (US$2.2 million) from RMB16.0 million in the same period last year. Gross margin is estimated to have decreased to 48.1% in Fourth Quarter 2009 from 54.9% in the same period last year, driven by the increase of amortization on internal-use software for future business, and the decrease of profitability on testing service provided to MOHRSS, formerly the Ministry of Labor. The newly created MOHRSS resulted in a 57% year-on-year decline in test volume while relevant fixed cost was maintained.</p>
<p>Fourth Quarter 2009 operating expenses are estimated to have decreased by 12.8% year over year to RMB20.0 million (USS$2.9 million) from RMB22.8 million in the same period last year, primarily due to the decrease in sales and marketing expenses related to the bonus to sales persons, and share-based compensation.</p>
<p>Loss from operations is estimated to decrease to RMB4.6 million (US$0.7 million) for Fourth Quarter 2009 from an operating loss of RMB6.8 million in the same period last year. Operating margin is expected to be negative 14.5% in the Fourth Quarter of 2009 compared to negative 23.3% in the same period last year. Operating margins improved due to the decrease of operating expenses.</p>
<p>Net loss for the Fourth Quarter 2009 is estimated to be RMB4.0 million (US$0.6 million), compared to net loss of RMB5.7 million in the same period last year. Basic and diluted loss per common share is expected to total RMB0.09 (US$0.01), and basic and diluted loss per ADS totaled RMB0.18 (US$0.03).</p>
<p>Net loss excluding share-based compensation expense and foreign currency exchange losses (non-GAAP) is expected to total RMB3.0 million (US$0.5 million) for Fourth Quarter 2009 compared to loss of RMB4.2 million in the same period last year. Basic and diluted loss per common share excluding share-based compensation expense and foreign currency exchange losses (non-GAAP) are expected to be RMB0.07 (US$0.01). Basic and diluted loss per ADS excluding share-based compensation expense and foreign currency exchange losses (non-GAAP) are expected to be RMB0.13 (US$0.02). Please see the note about non-GAAP measures and the reconciliation table at the end of this press release.</p>
<p>Preliminary Financial Results for the Fiscal Year Ended March 31, 2009</p>
<p>For the fiscal year ended March 31, 2009, ATA estimates net revenue of RMB219.6 million (US$32.1 million), representing a 27.6% increase over net revenue for the fiscal year ended March 31, 2008.</p>
<p>The total number of tests delivered was approximately 5.1 million, an increase of 39.4% over the fiscal year ended March 31, 2008, while average revenue per test increased to RMB27.2 from RMB21.5 the prior year.</p>
<p>The gross profit margin for the full year is expected to be 58.0% compared to 61.1% for the fiscal year ended March 31, 2008 due to lower contribution from the Company's higher gross margin test preparation and training solutions, and lower gross margin in the Fourth Quarter.</p>
<p>The Company's operating margin is expected to improve to 15.8% compared to 13.6% for the fiscal year ended March 31, 2008.</p>
<p>Net income is estimated to be RMB30.7 million (US$4.5 million), and net income excluding share-based compensation expense and foreign currency exchange losses (non-GAAP) is estimated to be RMB35.6 million (US$5.2 million).</p>
<p>Basic and diluted earnings per common share were RMB0.68 (US$0.10) and RMB0.66 (US$0.10), respectively. Basic and diluted earnings per common share excluding share-based compensation expense and foreign currency exchange losses (non-GAAP) were RMB0.78 (US$0.11) and RMB0.77 (US$0.11), respectively.</p>
<p>Basic and diluted earnings per ADS are expected to be RMB1.35 (US$0.20) and RMB1.33 (US$0.19), respectively. Basic and diluted earnings per ADS excluding share-based compensation expense and foreign currency exchange losses (non-GAAP) are expected to be RMB1.57 (US$0.23) and RMB1.54 (US$0.23), respectively. Please see the note about non-GAAP measures and the reconciliation table at the end of this press release.</p>
<p>Other Operating Data</p>
<p>As of March 31, 2009, ATA had 1,925 authorized test centers located throughout China.</p>
<p>The number of weighted average ADSs used to calculate basic and diluted earnings per ADS for the quarter ended March 31, 2009 were 22.8 million. The number of weighted average ADSs used to calculate basic and diluted earnings per ADS for the year ended March 31, 2009 were 22.7 million and 23.1 million, respectively. Each ADS represents two common shares.</p>
<p>ATA had 45.1 million common shares outstanding as of March 31, 2009.</p>
<p>First Quarter 2010 and Full Year Fiscal Year 2010 Guidance</p>
<p>For the fiscal 2010 first quarter, ending June 30, 2009, ATA forecasts net revenue will be in the range of RMB76 million to RMB81 million, representing growth in the range of 11% to 19% compared to the first quarter of fiscal 2009. ATA's preliminary guidance for net revenue for the fiscal year ended March 31, 2010 is in the range of RMB260 million to RMB280 million, which would represent 18% to 28% growth over estimated net revenue for fiscal year 2009. These forecasts reflect the Company's policy to not include new or unimplemented contracts in its guidance. This is ATA's current and preliminary view, which is subject to change. Our preliminary results of operations for Fourth Quarter 2009 and the fiscal year ended March 31, 2009 are not necessarily indicative of our operating results for any future periods.</p>
<p>Conference Call</p>
<p>The Company will host a conference call at 9:00 a.m. ET on May 14, 2009, to discuss the results for Fourth Quarter 2009 and full fiscal year. Joining Kevin Ma, Chairman and Chief Executive Officer of ATA Inc., will be Walter Wang, Director and President, and Carl Yeung, Chief Financial Officer. To participate in the conference call, please dial +1-866-203-3206 five to ten minutes prior to the scheduled conference call time and mention the pass code 63747188. International callers should dial +1-617-213-8848, and mention the pass code 63747188.</p>
<p>If you are unable to participate in the call at this time, a replay will be available on May 14, 2009 at 12:00 p.m. ET, through May 21, 2009. To access the replay, dial +1-888-286-8010, international callers should dial +1-617-801-6888, and enter the pass code 26515642.</p>
<p>This conference call will be broadcast live over the Internet and can be accessed by all interested parties on ATA Inc.'s website at <a href="http://www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> . To listen to the live webcast, please go to ATA Inc.'s website at least fifteen minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to participate during the live broadcast, a replay will be available shortly after the call on ATA Inc.'s website for 90 days.</p>
<p>Other Announcements</p>
<p>On February 28, 2009, ATA completed the acquisition of the entire equity interest of Beijing Jindixin Software Technology Company Limited, or Beijing Jindixin, and its parent company, JDX Holdings Limited. The acquisition is expected to expand ATA's business by allowing ATA to market test delivery services to test sponsors that are using software developed by Beijing Jindixin. The valuation for the fair value of the assets acquired and the liabilities assumed on February 28, 2009 is still in process.</p>
<p>About ATA Inc.:</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,925 authorized test centers located throughout China as of March 31, 2009, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 28 million tests including 18.4 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
<p>Cautionary Note Regarding Forward-looking Statements</p>
<p>This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as 'look forward to,' 'outlook,' 'forecast,' 'will,' 'expect,' 'anticipate,' 'future,' 'intend,' 'plan,' 'believe,' 'estimate' and similar terminology and include, among other things, the Company's guidance relating to anticipated financial and operating results for the fiscal quarter ending June 30, 2009 and the fiscal year ending March 31, 2010. Among the factors that could cause the Company's actual financial and operating results to differ from what the Company currently anticipates may include the Company's ability to meet challenges associated with its rapid expansion, the Company's ability to meet the expectations of current and future clients, the Company's ability to deploy new test titles, the Company's ability to win new enterprise contracts, the Company's ability to convert its existing enterprise contracts into actual revenue, the Company's ability to implement and maintain effective internal controls over financial reporting, the health of the PRC economy, and uncertainties with respect to the PRC legal and regulatory environments. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's annual report on Form 20-F for its fiscal year ended March 31, 2008, which was filed with the U.S. Securities and Exchange Commission on August 28, 2008 and is available on the Securities and Exchange Commission's website at <a href="http://www.sec.gov/" target="_blank"><a href="http://www.sec.gov" target="_blank">http://www.sec.gov</a></a> . For additional information on these and other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see the 'Risk Factors' section of the Company's Form 20-F for the fiscal year ended March 31, 2008.</p>
<p>The forward-looking statements in this release involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the Company and the markets in which it operates. The Company undertakes no obligation to update forward-looking statements, which speak only of the Company's views as of the date of this release, to reflect subsequent events or circumstances, or to changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, the Company cannot assure you that its expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.</p>
<p>About Non-GAAP Financial Measures</p>
<p>To supplement ATA's consolidated financial information presented in accordance with U.S. generally accepted accounting principles ('GAAP'), ATA uses the following measures defined as non-GAAP financial measures by the U.S. Securities and Exchange Commission: net income excluding share-based compensation expenses and foreign currency exchange gains (losses) and basic and diluted earnings per ADS excluding share-based compensation expenses and foreign currency exchange gains (losses). The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned 'Unaudited Reconciliations of Non-GAAP Measures to the Most Comparable GAAP Measures' set forth at the end of this release. ATA believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding share-based compensation expenses and foreign currency exchange gains (losses), which may not be indicative of its operating performance from a cash perspective. ATA believes that both management and investors benefit from these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to ATA's historical performance and liquidity. ATA computes its non-GAAP financial measures using a consistent method from quarter to quarter. ATA believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP net income excluding share-based compensation expenses and basic and diluted earnings per share and per ADS excluding share-based compensation expenses is that share-based compensation charges have been, and are expected to continue to be for the foreseeable future, a significant recurring expense in ATA's business. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The table captioned 'Unaudited Reconciliations of Non-GAAP Measures to the Most Comparable GAAP Measures' set forth at the end this release has more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures used by ATA.</p>
<p>Currency Convenience Translation</p>
<p>The Company's financial information is stated in RMB. The translation of RMB amounts for the fourth quarter of 2009 into United States dollars is included solely for the convenience of readers and has been made at the rate of RMB6.8329 to US$1.00, the noon buying rate as of March 31, 2009 in the City of New York for cable transfers in RMB per US dollar as certified for customs purposes by the Federal Reserve Bank of New York. Such translations should not be construed as representations that RMB amounts could be converted into US dollars at that rate or any other rate, or to be the amounts that would have been reported under US GAAP.</p>
<pre><br />                      UNAUDITED RECONCILIATIONS OF NON-GAAP MEASURES<br />                          TO THE MOST COMPARABLE GAAP MEASURES<br /><br />                             Three-month Period Ended    Fiscal Year Ended<br />                               March 31,   March 31,    March 31,   March 31,<br />                                  2008        2009        2008        2009<br /><br />                                   RMB         RMB         RMB         RMB<br /><br />    GAAP net income (loss)     (5,721,873) (3,999,777) 20,169,779  30,690,074<br />    Share-based compensation<br />     expenses                   1,893,938     993,523   7,252,520   5,585,409<br />    Foreign currency exchange<br />     (gain) losses, net          (379,425)      3,873     235,742    (665,557)<br />        Non-GAAP net income<br />         (loss)                (4,207,360) (3,002,381) 27,658,041  35,609,926<br /><br />    GAAP earnings per ADS:<br />        Basic                       (0.32)      (0.18)       1.59        1.35<br />    Basic<br />    Diluted                         (0.32)      (0.18)       1.07        1.33<br />    Share-based compensation<br />     expenses per ADS:<br />    Basic                            0.11        0.04        0.57        0.25<br />    Diluted                          0.11        0.04        0.38        0.24<br />    Foreign currency exchange<br />     (gain) losses per ADS:<br />    Basic                           (0.02)       0.01        0.01       (0.03)<br />    Diluted                         (0.02)       0.01        0.01       (0.03)<br />    Non-GAAP earnings per ADS:<br />    Basic                           (0.23)      (0.13)       2.17        1.57<br />    Diluted                         (0.23)      (0.13)       1.46        1.54<br /><br />    Non-GAAP earnings per<br />     common share:<br />    Basic                           (0.12)      (0.07)       1.09        0.78<br />    Diluted                         (0.12)      (0.07)       0.73        0.77<br /><br /><br /><br />    For further information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Tel: +86-10-6518-1122 ext. 5107<br /><br />    CCG Elite Investor Relations<br />     Crocker Coulson, President<br />     Tel:   +1-646-213-1915<br />     Email: crocker.coulson@ccgir.com<br /><br />     Ed Job, CFA<br />     Tel:   +1-646-213-1914<br />     Email: ed.job@ccgir.com<br /></pre>
<p>SOURCE  ATA Inc.</p>
<p><br /> Source: PR Newswire (May 13, 2009 - 4:03 PM EDT)</p>]]>
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      <title>[Broadcast] Investor Presentation</title>
      <guid>broadcast_39</guid>
      <pubDate>09 Mar 2009 20:05:13 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/webcasts/39</link>
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      <title>[Press Release] ATA Announces Conference Call</title>
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      <pubDate>27 Apr 2009 08:35:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2437</link>
      <description>
        <![CDATA[<p>BEIJING, April 27 /PRNewswire-Asia-FirstCall/ -- ATA Inc. (Nasdaq: ATAI) ('ATA', or the 'Company'), the leading provider of computer-based testing services in China, announced today that it will host a conference call at 9:00 a.m. ET on Thursday, May 14, 2009, to discuss results for the fourth quarter and fiscal year 2009.</p>
<p>Joining Mr. Kevin Ma, ATA's Chairman and Chief Executive Officer, will be Mr. Walter Wang, Director and President, and Carl Yeung, Chief Financial Officer. The Company plans to distribute its earnings announcement before the call.</p>
<p>To participate in the conference call, please dial 1(866)203-3206 five to ten minutes prior to the scheduled conference call time and mention the pass code 63747188. International callers should dial +1(617)213-8848 and mention the pass code 63747188.</p>
<p>If you are unable to participate in the call at this time, a replay will be available on May 14 at 12:00 p.m. ET, through May 21, 2009. To access the replay, dial +1(888)286-8010, international callers should dial +1(617)801-6888, and enter the pass code 26515642.</p>
<p>This conference call will be broadcast live over the Internet and can be accessed by all interested parties on ATA's website at <a href="http://www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> . To listen to the live webcast, please go to ATA's website at least fifteen minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to participate during the live broadcast, a replay will be available shortly after the call on ATA's website for 90 days.</p>
<p>About ATA Inc.:</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,918 authorized test centers located throughout China as of December 31, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 27 million tests including 17.8 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
<pre>    For more information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Phone: +86-10-6518-1122 x5107<br />     Email: ir@ata.net.cn<br />     URL:   <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Investor Relations<br />     Crocker Coulson, President<br />     Phone: +1-646-213-1915<br /><br />     Ed Job, CFA<br />     Phone: +1-646-213-1914<br />     Email: ed.job@ccgir.com<br />     URL:   <a href="http://www.ccgirasia.com" target="_blank">http://www.ccgirasia.com</a><br /></pre>
<p>SOURCE  ATA Inc.</p>
<p><br /> Source: PR Newswire (April 27, 2009 - 10:35 AM EDT)</p>]]>
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      <title>[Press Release] ATA Announces Launch of Enterprise Personnel Selection Solution - 'HR Select'</title>
      <guid>message_2438</guid>
      <pubDate>30 Mar 2009 07:02:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/2438</link>
      <description>
        <![CDATA[<p>BEIJING, March 30 /PRNewswire-Asia-FirstCall/ -- ATA Inc. (Nasdaq: ATAI) ('ATA', or the 'Company'), the leading provider of computer-based testing services in China, announced today the launch of a groundbreaking personnel selection solution, 'HR Select', to assist enterprises in China in achieving low-cost, high efficiency, high precision talent evaluation and selection.</p>
<p>'HR Select' is an innovative and comprehensive solution for talent selection based around ATA's testing service. Through intelligent resume analysis, the solution can screen, filter and manage eligible resume data through a process that is flexible, fast and accurate. The core of 'HR Select' solution is the bundling of test tools designed around competency models, providing enterprises with our market-leading test service to assess and select the right candidate, systematically reducing risk of wrong hiring.</p>
<p>In developing this solution, ATA has conducted research on 150,000 different job skill sets, covering several areas of competency, including IT, foreign languages, finance, accounting, management, and legal. ATA has also cooperated with leading institutions such as ETS and SHL to set up test items covering 600 positions with 1,000 evaluation modules and a test item bank containing millions of test questions.</p>
<p>'We are leveraging what we do best, testing, in our 'HR Select' solution to target the largely untapped but developing assessment aspect of the recruitment market,' commented Walter Wang, President of ATA. 'Our 'HR Select' tool offers an easy, efficient way to screen talented people, helping recruitment directors make better and more accurate hiring decisions and ultimately lowering their recruitment cost. The 'HR Select' platform launch marks our entry into the assessment area of the recruitment market across all industry verticals. This builds on the success we enjoyed in 2008 with our existing enterprise customer base in the financials vertical of leading banks and insurance companies. With 10 years of experience in the testing market in China and a wide range of globally recognized assessment tools offered, this platform is set to greatly enhance the recruitment process by making testing service available to enterprises across China. We aim to work together with current leaders in the HR market that provide resume sourcing to enlarge the total addressable market and provide a win-win solution.'</p>
<p>Mr. Christos Malliaros, corporate management consultant from SHL, said in his speech: 'Testing in recruitment is a well-recognized concept for most Western countries. ATA has creatively built its 'HR Select' solution through the integration of a wide range of test content including the SHL Occupational Aptitude Test, to bring the concept of recruitment testing into systematic use in China for the first time. The birth of 'HR Select' is undoubtedly of profound significance for enterprises to implement a strategy for the efficient management human resources that maximizes return on talents. We are very pleased to cooperate with the ATA, and the outstanding contributions the Company has made in this field.'</p>
<p>Over 300 representatives from enterprises and trade associations attended the launch press conference held in Beijing on March 27, 2009.</p>
<p>In the next few weeks ATA will hold product description conferences for 'HR Select' in 18 cities nationwide including Beijing, Shanghai, Guangzhou, and Shenzhen, to comprehensively display the concept, its advantages and technical characteristics. The company will invite guests from various leading enterprises and institutions to experience the breakthrough brought by 'HR Select'.</p>
<p>For more information about 'HR Select' products and activities, please visit the official Chinese website <a href="http://www.xuancai.cn/" target="_blank"><a href="http://www.xuancai.cn" target="_blank">http://www.xuancai.cn</a></a> .</p>
<p>About ATA Inc.:</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network is comprised of 1,918 authorized test centers located throughout China as of December 31, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 27 million tests including 17.8 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn/" target="_blank"><a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a></a> .</p>
<p>Safe-Harbor Statement</p>
<p>This announcement may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as 'look forward to,' 'outlook,' 'forecast,' 'will,' 'expect,' 'anticipate,' 'future,' 'intend,' 'plan,' 'believe,' 'estimate' and similar terminology. These and any other forward-looking statements involve various risks and uncertainties.  Although the Company believes the expectations expressed in these forward-looking statements are reasonable and accurate, the Company cannot assure you that those expectations will turn out to be correct.  For additional information on these and other important factors that could adversely affect the Company's business, financial condition, results of operations and future prospects, please refer to a more detailed discussion of the Company's risk factors in the Company's filings with the Securities and Exchange Commission.</p>
<pre>    For more information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Tel:   +86-10-6518-1122 x5107<br />     Email: ir@ata.net.cn<br />     Web:   <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Investor Relations<br />     Crocker Coulson, President<br />     Tel:   +1-646-213-1915<br />     Email: crocker.coulson@ccgir.com<br />     Ed Job, CFA<br />     Tel:   +1-646-213-1914<br />     Email: ed.job@ccgir.com<br />     Web:   <a href="http://www.ccgir.com" target="_blank">http://www.ccgir.com</a><br /></pre>
<p>SOURCE  ATA Inc.</p>
<p><br /> Source: PR Newswire (March 30, 2009 - 9:02 AM EDT)</p>]]>
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      <pubDate>25 Mar 2009 13:02:24 GMT</pubDate>
      <link>http://www.nasdaq.com/</link>
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      <title>[Press Release] ETS Appoints ATA as Exclusive Country Distributor</title>
      <guid>message_1192</guid>
      <pubDate>11 Mar 2009 12:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/1192</link>
      <description>
        <![CDATA[<p>BEIJING, March 11 /PRNewswire-Asia-FirstCall/ -- ATA Inc. (Nasdaq: <a href="http://ca.finance.yahoo.com/q?s=ATAI" target="_blank">ATAI</a>) ("ATA", or the "Company"), the largest provider of computer-based testing services in China, today announced that it has signed an agreement of cooperation with Educational Testing Services (ETS), the world's largest educational research and assessment organization, whereby ATA will be the exclusive agent for ETS's Test of English for International Communication (TOEIC(R)) business in China. This important strategic alliance between ATA and ETS will provide millions of Chinese English language learners with access to high quality testing services by leveraging ATA's proven testing technology and broad distribution reach, and will help establish an authoritative assessment standards framework for professional English in China.</p>
<p>At a press event held in Beijing today, both parties announced that going forward ATA will be the exclusive distributor for ETS's TOEIC test in mainland China, and will operate and market the TOEIC business in the region.  The current TOEIC operations team will migrate to ATA and will continue to carry on and support the TOEIC business, while the existing TOEIC product and services team is expected to be expanded and upgraded.  Please note that, the released test schedules and the existing test operations will not be affected by this adjustment and will remain unchanged.</p>
<p>"China's role in the global economy is increasingly important, with Chinese companies making significant progress in global business development. This success has increased the demand for employees with professional English proficiency at Chinese enterprises and organizations, which in turn is expanding the need to access English proficiency," said Dr. Phillip Tabbiner, Senior Vice president of ETS Global.  "ETS recognizes the value of working together with local Chinese partners to leverage the resources and expertise of both companies to provide high-quality assessments to the developing Chinese market.  ETS believes that ATA's competitive advantages in the testing services industry make it the ideal partner for effectively expanding TOEIC business in China, increasing the test's recognition by Chinese firms and institutions and enhancing support of TOEIC clients in China."</p>
<p>"We are pleased to work with such a prominent global test sponsor, "said Mr. Lin Wang, President of ATA.  "As our first exclusive test delivery service agreement for a global test title, this marks a milestone in ATA's development in leveraging our competitive advantages and strong market position in China. TOEIC is already a well recognized global English assessment brand in the world and amongst foreign enterprises in China.  Our goal is to enhance our service to our established customer base while expanding our addressable market by bringing the TOEIC English assessment standard to a broader range of Chinese businesses.  Our cooperation agreement with ETS will help raise the measurement of professional English proficiency in China to world-class levels."</p>
<p>About ATA Inc.</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform.  The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting.  ATA's test center network comprised 1,918 authorized test centers located throughout China as of December 31, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China.  Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner.  ATA has delivered over 27 million tests including 17.8 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform.  For further information, please visit: <a href="http://www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> .</p>
<p>About Educational Testing Services (ETS)</p>
<p>At nonprofit ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research.  ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English-language learning, and elementary, secondary and post-secondary education, as well as conducting education research, analysis and policy studies.  Founded in 1947, ETS develops, administers and scores more than 50 million tests annually -- including the TOEIC(R) and TOEFL(R) tests, the GRE(R) test and The Praxis Series(TM) assessments -- in more than 180 countries, at over 9,000 locations worldwide.</p>
<p>ETS and its related ETS Global subsidiaries have offices around the world to meet the needs of non-U.S.-based entities in Asia, Canada, Europe, Latin America, the Middle East and Africa. In serving individuals, businesses, educational institutions, government agencies and membership organizations worldwide, ETS offers valid and reliable assessments, research and related services such as customized solutions, workforce products and services, and research-based teaching and learning tools.  For more information, please go to <a href="https://ets.org/etsglobal" target="_blank">https://ets.org/etsglobal</a> .</p>
<p>About Test of English for International Communication (TOEIC)</p>
<p>Test of English for International Communication (TOEIC) was originally designed in 1979 by Educational Testing Services (ETS) for government agencies and corporations. It measures the ability of non-native speakers of English to communicate in English in the workplace.  With a long 30-year history of development, TOEIC has become the global choice for English proficiency measurement in the global workplace.  The test has been used by over 9,000 organizations around the world in more than 90 countries.  The number of TOEIC tests administered exceeded 5 million in 2008.  TOEIC has become the top professional English assessment tool around the world.</p>
<p>Safe-Harbor Statement</p>
<p>This announcement may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "look forward to," "outlook," "forecast," "will," "expect," "anticipate," "future," "intend," "plan," "believe," "estimate" and similar terminology. These and any other forward-looking statements involve various risks and uncertainties.  Although the Company believes the expectations expressed in these forward-looking statements are reasonable and accurate, the Company cannot assure you that those expectations will turn out to be correct.  For additional information on these and other important factors that could adversely affect the Company's business, financial condition, results of operations and future prospects, please refer to a more detailed discussion of the Company's risk factors in the Company's filings with the Securities and Exchange Commission.</p>
<pre>    For more information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung<br />     Phone: +86-10-6518-1122 x5107<br />     Email: ir@ata.net.cn<br />     URL:   <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Investor Relations<br />     Crocker Coulson, President<br />     Phone: +1-646-213-1915<br />     Email: crocker.coulson@ccgir.com<br /><br />     Ed Job, CFA<br />     Phone: +1-646-213-1914<br />     Email: ed.job@ccgir.com<br /><br />     URL:   <a href="http://www.ccgir.com" target="_blank">http://www.ccgir.com</a><br /></pre>]]>
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      <title>[Press Release] ATA Announces Results for Third Quarter and Nine Months Fiscal Year 2009</title>
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        <![CDATA[<p>BEIJING, Feb. 12 /PRNewswire-Asia-FirstCall/ -- ATA Inc. ("ATA" or the "Company") (Nasdaq: ATAI - <span>News</span>), the leading provider of computer-based testing and testing-related services in China, today announced unaudited financial results for its fiscal third quarter ("Third Quarter 2009") and nine months ended December 31, 2008.</p>
<pre>    Nine Months 2009 Highlights<br /><br />    -- Net revenue was RMB187.9million (US$27.5 million), up 31.4% from<br />       RMB142.9 million in the comparable period of 2008.<br />    -- Gross profit increased by 25.9% to RMB112.2 million (US$16.4 million),<br />       from RMB89.1 in the comparable period of 2008.<br />    -- Income from operations increased by 30.3% to RMB39.4 million (US$5.8<br />       million), up from RMB30.2 million in the comparable period in 2008.<br />    -- Net income increased by 34.0% to RMB34.7 million (US$5.1 million) from<br />       RMB25.9 in the comparable period of 2008.<br />    -- Net income excluding share based compensation expenses and foreign<br />       currency exchange gain (losses) (non-GAAP) increased 21.2% to RMB38.6<br />       million (US$5.7 million) from RMB31.9 million in the comparable period<br />       of 2008.<br />    -- Basic and diluted earnings per common share were RMB0.76 (US$0.11) and<br />       RMB0.74 (US$0.11) for the nine months ended December 31, 2008 compared<br />       to RMB1.18 (US$0.16) and RMB0.73 (US$0.10) for the nine months ended<br />       December 31, 2007. Basic and diluted earnings per ADS were RMB1.52<br />       (US$0.22) and RMB1.48 (US$0.22) for the nine months ended December 31,<br />       2008 compared to RMB2.36 (US$0.32) and RMB1.45 (US$0.20) for the nine<br />       months ended December 31, 2007. Each ADS represents two common shares<br />       of the Company.<br />    -- Basic and diluted earnings per common share excluding share based<br />       compensation expenses and foreign currency exchange gain (losses)<br />       (non-GAAP) were RMB0.85 (US$0.12) and RMB0.82 (US$0.12) and basic and<br />       diluted earnings per ADS excluding share based compensation expenses<br />       and foreign currency exchange gain (losses) (non-GAAP) were RMB1.70<br />       (US$0.25) and RMB1.65 (US$0.24). Each ADS represents two common shares<br />       of the Company.<br />    -- For the nine months ended December 31, 2008, ATA delivered<br />       approximately 4.4 million tests which increased 44.5% from<br />       approximately 3.0 million tests in the same period last year. Average<br />       revenue per test increased to RMB27.2 from RMB22.0 in the same period<br />       last year.<br /><br />    Third Quarter 2009 Highlights<br /><br />    -- Net revenues increased by 1.7% year-over-year to approximately RMB67.8<br />       million (US$9.9 million).<br />    -- Gross profit decreased by 15.4% year-over-year to approximately RMB38.6<br />       million (US$5.7 million).<br />    -- Income from operations decreased by 40.0% year-over-year to<br />       approximately RMB12.9 million (US$1.9 million).<br />    -- Net income decreased by 20.0% year-over-year to approximately RMB13.9<br />       million (US$2.0 million).<br />    -- Net income excluding share-based compensation expenses and foreign<br />       currency exchange losses (non-GAAP) decreased by 31.2% year-over-year<br />       to approximately RMB15.2 million (US$2.2 million).<br />    -- Basic and diluted earnings per common share were RMB0.30 (US$0.04) and<br />       RMB0.30 (US$0.04), respectively, and basic and diluted earnings per ADS<br />       were RMB0.61 (US$0.09) and RMB0.60 (US$0.09), respectively. Basic and<br />       diluted earnings per common share excluding share-based compensation<br />       expenses and foreign currency exchange losses (non-GAAP) were RMB0.33<br />       (US$0.05) and RMB0.33 (US$0.05), respectively, and basic and diluted<br />       earnings per ADS excluding share-based compensation expenses and<br />       foreign currency exchange losses (non-GAAP) were RMB0.67 (US$0.10) and<br />       RMB0.66 (US$0.10), respectively. Each ADS represents two common shares<br />       of the Company.<br />    -- For the quarter, ATA delivered approximately 1.5 million tests which<br />       increased 51.0% from approximately 970,000 tests in the same period<br />       last year. Revenue per test decreased to RMB35.0 from RMB38.4 in the<br />       same period last year.<br /></pre>
<p>"During the quarter, our core testing service business grew a solid 38% on a net revenue basis, and on track to deliver robust growth for the full year," said Kevin Ma, ATA's Chairman and Chief Executive Officer. "We have continued to benefit from the large-scale implementation of computer-based testing for the banking, securities and futures industries in China this quarter. Our overall financial sector-related test revenue and volume increased by 39% and 41% respectively amidst a global financial sector meltdown. This increase was due to increased regulatory requirement for new licensure programs as well as strong voluntary demand from industry professionals to seek professional qualification as a differentiator in a tightened job market. Unfortunately we have experienced a disappointing delay in the implementation of our contract with the Ministry of Culture to provide nationwide preparation and testing for Internet cafes in China. We had anticipated in our previous guidance that this contract would make a strong contribution to our fiscal third quarter and fiscal year 2009 results. We continue to expect that this contract will make a significant contribution to our growth once it is implemented, and we remain confident that the long-term fundamentals of our business remain solid. Going forward, we will focus our efforts on the large opportunity within the computer-based testing market where we have established strong entry barriers; and as a result we have suspended our educational program cooperation plan with Tsinghua University. This decision is in line with our strategy to deploy our resources to capture the significant opportunities within the computer- based testing services market by leveraging our testing technologies, track record of success and distribution capabilities. As we sharpen our focus on our computer-based testing business we look forward to the launch of the Cambridge Young Learners English program as well as our recruitment services in the upcoming quarters. Overall, we look forward to a very exciting calendar year 2009 to convert our existing pipeline of potentially large governmental testing contracts while at the same time making measurable progress into opportunities with the private sectors."</p>
<p>ATA's Chief Financial Officer, Carl Yeung, stated, "While our business remains robust amidst a global economic downturn, the timing of government- related decisions remain a risk to our quarterly performance. While we do not believe one quarter's performance reflects the fundamentals of ATA, the delay in the implementation of training and testing for the Ministry of Culture Internet cafe licensure test has resulted in lower than expected growth for this quarter. In addition, the sales of our test preparation product, our NTET training software, is also linked with timing of government budgets and thus resulted in no sales of such product in the quarter. As a result we are reporting lower gross, operating and net margins compared to the same period last year, when large orders of NTET software took place. Going forward, in light of the difficulty involved in predicting the timing of implementation of such contracts, we will provide guidance without the effect of anticipated new contracts and will manage risk by diversifying our service offerings to address latent demand from the private sector for computer-based testing solutions. Although our guidance will no longer reflect new or unimplemented contracts, our upcoming opportunities including testing services for the PRC Ministry of Finance, Ministry of Health and Ministry of Justice have strengthened during the quarter and we remain confident we will be able to convert these exciting opportunities in the quarters ahead. We are also pleased to report that ATA Testing Authority (Beijing) Limited ("ATA Testing"), one of the Company's principal PRC operating subsidiaries, was re- certified as a "High and New Technology Enterprise", thereby allowing it to enjoy a preferential tax rate of 15% which will significantly reduce our overall effective tax rate. This qualification reinforces the strong technology background of our company. As we look to the future we will continue to monitor emerging opportunities for our computer-based testing services as well as developments within the regulatory environment in China in order to take advantage of opportunities to enhance shareholder value."</p>
<p>Financial Results for the Third Quarter 2009</p>
<p>For the Third Quarter 2009, net revenues were RMB67.8 million (US$9.9 million), representing a 1.7% increase over the same period last year. Net revenues from testing services increased 37.5% over the same period last year to RMB51.2 million (US$7.5 million). Net revenues from test-based education services were flat at RMB12.1 million (US$1.8 million). Net revenues from test preparation and training solutions were down 83.5% over the same period last year to RMB2.4 million (US$0.4 million) as the Company recorded no sales of NTET software in the quarter. Revenues from online test preparation and training services increase by 134% to RMB2.4 million (US$0.4 million) from RMB1.0 million in the same period last year. Other revenues, which include testing-related marketing services, test development services and others, decreased 17.4% to RMB2.0 million (US$0.3 million).</p>
<p>The overall number of tests the Company delivered increased by 51.0% year- over-year to approximately 1.5 million in the Third Quarter 2009 compared to the same period last year mainly due to the increase in the number of China Banking Association tests to approximately 413,000 test takers in this quarter compared to approximately 221,000 in the same period last year. In addition, we successfully launched a new Broker Professional Qualification test title for the Securities Association which contributed approximately 99,000 new test takers during the quarter and we expect will become a strong test taker contributor going forward. Average revenue per test decreased slightly from RMB38.4 to RMB35.0 mainly due to 180,000 test takers for the NTET test that has average revenue per test of RMB4.8 while the test was not offered in the same period last year.</p>
<p>Gross profit decreased by 15.4% to approximately RMB38.6 million (US$5.7 million) from RMB45.7 million in the same period last year. Gross margin decreased to 57.0% in the Third Quarter 2009 from 68.5% in the same period last year, driven by lower contribution from the Company's higher gross margin test preparation and training solutions.</p>
<p>Operating expenses increased by 6.5% year-over-year to RMB25.8 million (US$3.8 million) from RMB24.2 million in the same period last year, primarily due to an increase in general and administrative expenses. General and administrative expenses increased by 21.5% to RMB14.0 million (US$2.0 million), primarily due to a larger bad debt provision compared to the same period last year. Sales and marketing expenses decreased by 6.5% to RMB7.8 million (US$1.1 million), primarily due to a decrease in share-based compensation and agent fees paid to distributors of the Company's educational programs in the quarter. Research and development expenses decreased by 8.5% to RMB4.0 million (US$0.6 million) compared to the same period last year, as a result of lower level of research and development activities.</p>
<p>Income from operations for the Third Quarter 2009 decreased by 40.0% to approximately RMB12.9 million (US$1.9 million) from RMB21.5 million in the same period last year. Operating margin was 19.0% in the Third Quarter 2009 compared to 32.2% in the same period last year.</p>
<p>Net income for the Third Quarter 2009 decreased by 20.0% to approximately RMB13.9 million (US$2.0 million), including a RMB3.5 million income tax refund, from RMB17.4 million in the same period last year. Basic and diluted earnings per common share were RMB0.30 (US$0.04) and RMB0.30 (US$0.04), respectively, and basic and diluted earnings per ADS were RMB0.61 (US$0.09) and RMB0.60 (US$0.09), respectively.</p>
<p>Net income excluding share-based compensation expenses and foreign currency exchange losses (non-GAAP) was RMB15.2 million (US$2.2 million) for the Third Quarter 2009. Basic and diluted earnings per ADS excluding share- based compensation expenses and foreign currency exchange losses (non-GAAP) were RMB0.67 (US$0.10) and RMB0.66 (US$0.10), respectively. A reconciliation of GAAP to non-GAAP measures is provided elsewhere in this release.</p>
<p>Nine Months Fiscal Year 2009 Results</p>
<p>For the nine months ended December 31, 2008, net revenue was RMB 187.9 million (US$27.5 million), up 31.4% from RMB142.9 million in the comparable period of 2008. Gross profit increased by 25.9% to RMB112.2 million (US$16.4 million), from RMB89.1 million in the comparable period of 2008. Gross margin was 59.7% for the nine months ended December 31, 2008 compared to 62.4% in the comparable period in 2008. Income from operations increased 30.3% to RMB39.4 million (US$5.8 million), up from RMB30.2 million in the comparable period in 2008. Net income increased 34.0% to RMB34.7 million (US$5.1 million) from RMB25.9 million in the comparable period of 2008. Net income excluding share based compensation expenses and foreign currency exchange gain (losses) (non- GAAP) increased 21.2% to RMB38.6 million (US$5.7 million). Basic and diluted earnings per common share were RMB0.76 (US$0.11) and RMB0.74 (US$0.11) for the nine months ended December 31, 2008 compared to RMB1.18 (US$0.16) and RMB0.73 (US$0.10) for the nine months ended December 31, 2007. Basic and diluted earnings per ADS were RMB1.52 (US$0.22) and RMB1.48 (US$0.22). Basic and diluted earnings per ADS were RMB1.52 (US$0.22) and RMB1.48 (US$0.22) for the nine months ended December 31, 2008 compared to RMB2.36 (US$0.32) and RMB1.45 (US$0.20) for the nine months ended December 31, 2007. Basic and diluted earnings per common share excluding share based compensation expenses and foreign currency exchange gain (losses) (non-GAAP) were RMB0.85 (US$0.12) and RMB0.82 (US$0.12) and basic and diluted earnings per ADS excluding share based compensation expenses and foreign currency exchange gain (losses) (non-GAAP) were RMB1.70 (US$0.25) and RMB1.65 (US$0.24).</p>
<p>Other Operating Data</p>
<p>As of December 31, 2008, ATA had 1,918 authorized test centers located throughout China.</p>
<p>The number of weighted average ADSs used to calculate basic and diluted earnings per ADS for the quarter ended December 31, 2008 were 22.8 million and 23.0 million respectively. Each ADS represents two common shares. ATA had 45.7 million common shares outstanding as of December 31, 2008.</p>
<p>Fourth Quarter 2009 and Full-Year Fiscal 2009 Guidance</p>
<p>For the fiscal fourth quarter 2009, ATA forecasts net revenues will be in the range of RMB26.0 million to RMB28.0 million, representing a reduction in the range of 4% to 10% compared to the fiscal fourth quarter 2008. ATA expects that net revenues for the fiscal year ended March 31, 2009 will be in the range of RMB214 million to RMB216 million, which would represent 24% to 25% growth over fiscal year 2008. ATA preliminary guidance for net revenues for fiscal year ended March 31, 2010 will be in the range of RMB260 million to RMB280 million, which would represent 20% to 26% growth over forecasted net revenues for fiscal year 2009. These forecasts reflect our new policy to not include new or unimplemented contracts in our guidance. This is ATA's current and preliminary view, which is subject to change. Our results of operations for the Fourth Quarter 2009 are not necessarily indicative of our operating results for any future periods.</p>
<p>Conference Call</p>
<p>The Company will host a conference call at 8:00 a.m. ET on February 13, 2009, to discuss the results for the Third Quarter 2009. Joining Kevin Ma, Chairman and Chief Executive Officer of ATA Inc., will be Walter Wang, Director and President, and Carl Yeung, Chief Financial Officer. To participate in the conference call, please dial +1-800-706-7748 five to ten minutes prior to the scheduled conference call time and mention the pass code 30272548. International callers should dial +1-617-614-3473, and mention the pass code 30272548.</p>
<p>If you are unable to participate in the call at this time, a replay will be available on February 13, 2009 at 11:00 a.m. ET, through February 20, 2009. To access the replay, dial +1-888-286-8010, international callers should dial +1-617-801-6888, and enter the pass code 66516720.</p>
<p>This conference call will be broadcast live over the Internet and can be accessed by all interested parties on ATA Inc.'s website at <a href="http://us.lrd.yahoo.com/_ylt=AsIKYeLm_eqkq9vwaOkcqpGuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> . To listen to the live webcast, please go to ATA Inc.'s website at least fifteen minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to participate during the live broadcast, a replay will be available shortly after the call on ATA Inc.'s website for 90 days.</p>
<p>Other Announcements:</p>
<p>ATA Testing was re-certified in December 2008 as a "High and New Technology Enterprise" under China's new Enterprise Income Tax Law.  As a result, ATA Testing's income tax rate is 15% for the calendar years from 2008 to 2010. This qualification will be reviewed every three years. Since ATA Testing has paid provisional income tax based on a 25% tax rate during the first three calendar quarters in 2008, it has received a RMB3.5 million tax refund for the overpayment on December 29, 2008. The Company intends to apply for the same qualification for its other subsidiary, ATA Learning (Beijing) Inc. and its consolidated variable interest entity, ATA Online (Beijing) Education Technology Limited.</p>
<p>About ATA Inc.:</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,918 authorized test centers located throughout China as of December 31, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 27 million tests including 17.8 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://us.lrd.yahoo.com/_ylt=ArbLpUoRccYJe79EYuqnZ0muMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> .</p>
<p>Cautionary Note Regarding Forward-looking Statements</p>
<p>This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "look forward to," "outlook," "forecast," "will," "expect," "anticipate," "future," "intend," "plan," "believe," "estimate" and similar terminology and include, among other things, the Company's guidance relating to anticipated financial and operating results for the fiscal quarter ending March 31, 2009 and the fiscal years ending March 31, 2009 and March 31, 2010. Among the factors that could cause the Company's actual financial and operating results to differ from what the Company currently anticipates may include the Company's ability to meet challenges associated with its rapid expansion, the Company's ability to meet the expectations of current and future clients, the Company's ability to deploy new test titles, the Company's ability to win new enterprise contracts, the Company's ability to convert its existing enterprise contracts into actual revenue, the Company's ability to implement and maintain effective internal controls over financial reporting, the health of the PRC economy, and uncertainties with respect to the PRC legal and regulatory environments. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's annual report on Form 20-F for its fiscal year ended March 31, 2008, which was filed with the U.S. Securities and Exchange Commission on August 28, 2008 and is available on the Securities and Exchange Commission's website at <a href="http://us.lrd.yahoo.com/_ylt=AoIYXoxgED42Z2d2HeW.t9quMncA/SIG=10o1ro8rc/**http%3A//www.sec.gov/" target="_blank">http://www.sec.gov</a> . For additional information on these and other important factors that could adversely affect our business, financial condition, results of operations and prospects, see the "Risk Factors" section of the Company's Form 20-F for the fiscal year ended March 31, 2008.</p>
<p>The forward-looking statements in this release involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the Company and the markets in which it operates. The Company undertakes no obligation to update forward-looking statements, which speak only of the Company's views as of the date of this release, to reflect subsequent events or circumstances, or to changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, the Company cannot assure you that its expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.</p>
<p>About Non-GAAP Financial Measures</p>
<p>To supplement ATA's consolidated financial information presented in accordance with U.S. generally accepted accounting principles ("GAAP"), ATA uses the following measures defined as non-GAAP financial measures by the U.S. Securities and Exchange Commission: net income excluding share-based compensation expenses and foreign currency exchange gain (losses) and basic and diluted earnings per ADS excluding share-based compensation expenses and foreign currency exchange gain (losses). The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Unaudited Reconciliations of Non-GAAP Measures to the Most Comparable GAAP Measures" set forth at the end of this release. ATA believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding share-based compensation expenses and foreign currency exchange gain (losses), which may not be indicative of its operating performance from a cash perspective. ATA believes that both management and investors benefit from these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to ATA's historical performance and liquidity. ATA computes its non-GAAP financial measures using a consistent method from quarter to quarter. ATA believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP net income excluding share-based compensation expenses and basic and diluted earnings per share and per ADS excluding share-based compensation expenses is that share-based compensation charges have been and are expected to continue to be for the foreseeable future a significant recurring expenses in ATA's business. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying table captioned "Unaudited Reconciliations of Non-GAAP Measures to the Most Comparable GAAP Measures" set forth at the end this release has more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures used by ATA.</p>
<p>Currency Convenience Translation</p>
<p>The Company's financial information is stated in RMB. The translation of RMB amounts for the Third Quarter 2009 into United States dollars is included solely for the convenience of readers and has been made at the rate of RMB6.8225 to US$1.00, the noon buying rate as of December 31, 2008 in the City of New York for cable transfers in RMB per US dollar as certified for customs purposes by the Federal Reserve Bank of New York. Such translations should not be construed as representations that RMB amounts could be converted into US dollars at that rate or any other rate, or to be the amounts that would have been reported under US GAAP.</p>
<pre><br />                            ATA INC. AND SUBSIDIARIES<br />                 UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS<br /><br />                                           March 31, December 31, December 31,<br />                                                2008         2008        2008<br />                                                 RMB          RMB         USD<br />    ASSETS<br />    Current assets:<br />    Cash                                 332,196,672  340,018,595  49,837,830<br />    Accounts receivable, net              63,502,408   71,246,371  10,442,854<br />    Inventories                            2,951,966    2,059,291     301,838<br />    Prepaid expenses and other current<br />     assets                                4,657,608    6,970,290   1,021,663<br />    Total current assets                 403,308,654  420,294,547  61,604,185<br /><br />    Property and equipment, net           10,668,300   20,590,610   3,018,045<br />    Goodwill                               6,880,123    6,880,123   1,008,446<br />    Other assets                          15,776,667   18,244,094   2,674,107<br />    Total assets                         436,633,744  466,009,374  68,304,783<br /><br />    LIABILITIES AND SHAREHOLDERS' EQUITY<br />    Current liabilities:<br />    Accrued expenses and other<br />     payables                            29,822,313   42,062,090    6,165,202<br />    Deferred revenues                    36,707,916   23,946,119    3,509,875<br />    Total current liabilities            66,530,229   66,008,209    9,675,077<br /><br />    Deferred revenues                     7,025,971    6,299,200      923,298<br />    Total liabilities                    73,556,200   72,307,409   10,598,375<br /><br />    Shareholders' equity:<br />    Common shares:                        3,656,210    3,503,619      513,539<br />    Treasury shares                     (16,106,940)  (7,509,483)  (1,100,694)<br />    Receivable from shareholders                 --   (5,226,173)    (766,020)<br />    Additional paid-in capital          498,374,024  499,356,450   73,192,591<br />    Accumulated other comprehensive<br />     loss                                (7,933,512) (16,200,060)  (2,374,505)<br />    Accumulated deficit                (114,912,238) (80,222,388) (11,758,503)<br /><br />    Total shareholders' equity          363,077,544  393,701,965   57,706,408<br />    Total liabilities and<br />     shareholders' equity               436,633,744  466,009,374   68,304,783<br /><br /><br /><br />                            ATA INC. AND SUBSIDIARIES<br />            UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS<br /><br />                                            Three-month Period Ended<br />                                  December   September   December    December<br />                                  31, 2007    30, 2008   31, 2008    31, 2008<br />                                       RMB         RMB        RMB         USD<br /><br />    Net revenues                66,679,479  51,696,431  67,840,049  9,943,576<br />    Testing services            37,246,748  14,175,165  51,230,721  7,509,083<br />    Test-based educational<br />     services                   12,129,552  10,937,400  12,126,220  1,777,387<br />    Test preparation and<br />     training solutions         14,833,274  21,215,476   2,443,226    358,113<br />    Other revenue                2,469,905   5,368,390   2,039,882    298,993<br />    Cost of revenues            21,006,379  17,321,775  29,191,272  4,278,677<br />    Gross profit                45,673,100  34,374,656  38,648,777  5,664,899<br /><br />    Operating expenses:<br />    Research and development     4,323,493   4,778,038   3,958,021    580,142<br />    Sales and marketing          8,361,547   6,908,588   7,813,891  1,145,312<br />    General and administrative  11,503,629  13,911,591  13,979,559  2,049,038<br /><br />    Total operating expenses    24,188,669  25,598,217  25,751,471  3,774,492<br />    Income from operations      21,484,431   8,776,439  12,897,306  1,890,407<br /><br />    Subsidy income                      --   2,000,000          --         --<br />    Interest income                136,084      61,664      92,626     13,577<br />    Foreign currency exchange<br />     gain (losses), net           (428,868)    135,115     (75,332)   (11,042)<br />    Earnings before income<br />     taxes                      21,191,647  10,973,218  12,914,600  1,892,942<br /><br />    Income tax benefit<br />     (expense)                  (3,830,160) (2,628,085)    982,410    143,996<br />    Net income                  17,361,487   8,345,133  13,897,010  2,036,938<br /><br /><br />    Basic earnings per common<br />     share                            0.79        0.18        0.30       0.04<br />    Diluted earnings per common<br />     share                            0.48        0.18        0.30       0.04<br />    Basic earnings per ADS            1.59        0.36        0.61       0.09<br />    Diluted earnings per ADS          0.95        0.36        0.60       0.09<br /><br /><br /><br />      UNAUDITED RECONCILIATIONS OF NON-GAAP MEASURES TO THE MOST COMPARABLE<br />                                  GAAP MEASURES<br /><br />                                                 Three-month Period Ended<br />                                               December 31,     December 31,<br />                                                      2007             2008<br />                                                       RMB              RMB<br /><br />    GAAP net income                             17,361,487        13,897,010<br />    Share-based compensation expenses            4,307,792         1,235,687<br />    Foreign currency exchange losses               428,868            75,332<br />    Non-GAAP net income                         22,098,147        15,208,029<br /><br />    GAAP earnings per ADS:<br />         Basic                                        1.59              0.61<br />         Diluted                                      0.95              0.60<br />    Share-based compensation expenses per ADS:<br />         Basic                                        0.39              0.05<br />         Diluted                                      0.24              0.05<br />    Foreign currency exchange (gain) losses<br />     per ADS:<br />         Basic                                        0.04              0.01<br />         Diluted                                      0.02              0.01<br />    Non-GAAP earnings per ADS:<br />         Basic                                        2.02              0.67<br />         Diluted                                      1.21              0.66<br /><br />    Non-GAAP earnings per common share:<br />         Basic                                        1.01              0.33<br />         Diluted                                      0.61              0.33<br /><br /><br /><br />    For further information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Tel:     +86-10-6518-1122 ext. 5107<br />     Email:   <a href="mailto:ir@ata.net.cn;_ylt=Am0fPeatFxlvKvujGUg9SICuMncA" target="_blank">ir@ata.net.cn</a><br />     Website: <a href="http://us.lrd.yahoo.com/_ylt=AmUUpukowg_Wc3cXLOVHXeeuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Elite Investor Relations<br />     Crocker Coulson, President<br />     Tel:     +1-646-213-1915<br /><br />     Ed Job, CFA<br />     Tel:     +1-646-213-1914<br />     Email:   <a href="mailto:ed.job@ccgir.com;_ylt=Av_45EfB.xRUHrWfDXxBet.uMncA" target="_blank">ed.job@ccgir.com</a><br />     Website: <a href="http://us.lrd.yahoo.com/_ylt=ArEBCshzYMWJWhb4LIkBCr6uMncA/SIG=10u70jk0r/**http%3A//www.ccgirasia.com/" target="_blank">http://www.ccgirasia.com</a><br /></pre>]]>
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      <title>[Press Release] ATA to Attend Roth Capital Conference</title>
      <guid>message_499</guid>
      <pubDate>11 Feb 2009 11:31:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/499</link>
      <description>
        <![CDATA[<p>BEIJING, Feb. 11 /PRNewswire-Asia-FirstCall/ -- ATA Inc. (Nasdaq: ATAI - <span>News</span><strong>;</strong> "ATA", or the "Company"), the leading provider of computer-based testing services in China, today announced that Mr. Carl Yeung, the Company's Chief Financial Officer, will present at the upcoming Roth 21st Annual OC Growth Stock Conference in Dana Point, California.</p>
<pre>    The date, time and location of ATA's presentation at the conference are as<br />follows:<br />    Date:    Wednesday, February 18, 2009<br />    Time:    9:30 a.m. Pacific Time<br />    Venue:   The Ritz Carlton Laguna Niguel<br />             One Ritz-Carlton Drive<br />             Dana Point, California 92629<br /></pre>
<p>A replay of the presentation will be available for 90 days following the live presentation using the same link and will also be available on the Company's website.</p>
<p>The ROTH 21st Annual OC Growth Stock Conference will feature presentations from over 200 growth companies. This event is designed to provide investors with a unique opportunity to gain insight into leading companies across all sectors. Additionally, there will be a special track dedicated to companies based in China. Presentations will provide a brief overview of the company's operations, and speakers will spend the majority of their time discussing topics that will highlight the value and investment opportunity their company represents.</p>
<p>Interested parties and investors may find more information about the conference by contacting <a href="mailto:conference@roth.com;_ylt=Ag9x47zNFuYeAOm0WZPWlYmuMncA" target="_blank">conference@roth.com</a> or calling (800) 933-6830.</p>
<p>About Roth</p>
<p>Roth is a full service investment banking firm dedicated to the small and micro-cap market. Since the inception of the firm in 1984, Roth has been a leader and innovator in the small and micro cap markets. Roth's exclusive focus has been, is, and will continue to offer a full spectrum of investment banking services, including raising capital, research coverage, trading and market making, merger and acquisition advisory services, and investor conferences.</p>
<p>About ATA Inc.:</p>
<p>ATA Inc. (NASDAQ: <a href="http://finance.yahoo.com/q?s=atai&amp;d=t" target="_blank">ATAI</a> - <a href="http://finance.yahoo.com/q/h;_ylt=ApV8nCM.veeIIGZG1jGLBSKuMncA?s=atai" target="_blank">News</a><strong>;</strong> "ATA" or the "Company") is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,895 authorized test centers located throughout China as of September 30, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 26 million tests including 16 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://us.lrd.yahoo.com/_ylt=AmUUpukowg_Wc3cXLOVHXeeuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> .</p>
<p>For more information, please contact:      ATA Inc.      Carl Yeung, CFO      Phone: +86-10-6518-1122 x5107      Email: <a href="mailto:carlyeung@ata.net.cn;_ylt=Aj3BpC6tOkNtH6vHyBy19q2uMncA" target="_blank">carlyeung@ata.net.cn</a> URL:   <a href="http://us.lrd.yahoo.com/_ylt=Am99zlTud0.t3zSnS6RIUP6uMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> CCG Investor Relations      Crocker Coulson, President      Phone: +1-646-213-1915       Ed Job, CFA      Phone: +1-646-213-1914      Email: <a href="mailto:ed.job@ccgir.com;_ylt=AhtJsLAhFSUeqp8fAs6MJWuuMncA" target="_blank">ed.job@ccgir.com</a> URL:   <a href="http://us.lrd.yahoo.com/_ylt=Au6og7prDYlViDfBy0oW_3quMncA/SIG=10u70jk0r/**http%3A//www.ccgirasia.com/" target="_blank">http://www.ccgirasia.com</a></p>
<pre><br />    Webcast: <a href="http://us.lrd.yahoo.com/_ylt=AovaCPvLZMt3TrWg.Ohn116uMncA/SIG=11bd2ghle/**http%3A//www.wsw.com/webcast/roth20/atai" target="_blank">http://www.wsw.com/webcast/roth20/at</a></pre>]]>
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      <title>[Press Release] ATA Announces Conference Call to Discuss Third Quarter Fiscal Year 2009 Results</title>
      <guid>message_500</guid>
      <pubDate>05 Feb 2009 06:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/500</link>
      <description>
        <![CDATA[<p>BEIJING, Feb. 5 /PRNewswire-Asia-FirstCall/ -- ATA Inc. (Nasdaq: ATAI - <span>News</span><strong>;</strong> "ATA", or the "Company"), the leading provider of computer-based testing services in China, announced today that it will host a conference call at 8:00 a.m. ET on Friday, February 13, 2009, to discuss results for the third quarter of fiscal year 2009.</p>
<p>Joining Mr. Kevin Ma, ATA's Chairman and Chief Executive Officer, will be Mr. Walter Wang, Director and President, and Carl Yeung, Chief Financial Officer. The Company plans to distribute its earnings announcement before the call.</p>
<p>To participate in the conference call, please dial 1-800-706-7748 five to ten minutes prior to the scheduled conference call time and mention the pass code 30272548. International callers should dial +1-617-614-3473 and mention the pass code 30272548.</p>
<p>If you are unable to participate in the call at this time, a replay will be available from February 13 at 11:00 a.m. ET, through February 20, 2009. To access the replay, dial 1-888-286-8010, international callers should dial +1- 617-801-6888, and enter the pass code 66516720.</p>
<p>This conference call will be broadcast live over the Internet and can be accessed by all interested parties on ATA's website at <a href="http://us.lrd.yahoo.com/_ylt=AsIKYeLm_eqkq9vwaOkcqpGuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> . To listen to the live webcast, please go to ATA's website at least fifteen minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to participate during the live broadcast, a replay will be available shortly after the call on ATA's website for 90 days.</p>
<p>About ATA Inc.</p>
<p>ATA Inc. (Nasdaq: <a href="http://finance.yahoo.com/q?s=atai&amp;d=t" target="_blank">ATAI</a> - <a href="http://finance.yahoo.com/q/h;_ylt=Aq.lxhQZOkrm_YtcD2B4u0iuMncA?s=atai" target="_blank">News</a><strong>;</strong> "ATA" or the "Company") is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,895 authorized test centers located throughout China as of September 30, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 26 million tests including 16 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://us.lrd.yahoo.com/_ylt=AusVuq7X9HoAsgg7ySdxKX2uMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> .</p>
<pre>    For further information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Tel:      +86-10-6518-1122 x5107<br />     Email:    <a href="mailto:carlyeung@ata.net.cn;_ylt=AoHxkIisRbSy5Gd08UDFmOyuMncA" target="_blank">carlyeung@ata.net.cn</a><br />     Web site: <a href="http://us.lrd.yahoo.com/_ylt=AiU2VufMIgEjqLts4UVSI1WuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Investor Relations<br />     Crocker Coulson, President<br />     Tel:      +1-646-213-1915<br />     Web site: <a href="http://us.lrd.yahoo.com/_ylt=ArEBCshzYMWJWhb4LIkBCr6uMncA/SIG=10u70jk0r/**http%3A//www.ccgirasia.com/" target="_blank">http://www.ccgirasia.com</a><br /><br />    CCG Investor Relations<br />     Ed Job, CFA<br />     Tel:     +1-646-213-1914<br />     Email:   <a href="mailto:ed.job@ccgir.com;_ylt=AhtJsLAhFSUeqp8fAs6MJWuuMncA" target="_blank">ed.job@ccgir.com</a><br /></pre>]]>
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      <title>[Press Release] ATA Withdraws Fiscal Third Quarter and Fiscal Year 2009 Guidance</title>
      <guid>message_501</guid>
      <pubDate>26 Jan 2009 06:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/501</link>
      <description>
        <![CDATA[<p>BEIJING, Jan. 26 /PRNewswire-FirstCall-Asia/ -- ATA Inc. (Nasdaq: ATAI - <span>News</span><strong>;</strong> "ATA", or the "Company"), the leading provider of computer-based testing services in China, today announced the withdrawal of its previously announced fiscal third quarter and fiscal year 2009 guidance.</p>
<p>Subsequent to providing fiscal third quarter and fiscal year 2009 guidance on November 10, 2008, the Company has experienced further delays in the implementation of its contract with the Ministry of Culture to provide nationwide preparation and testing for Internet cafes in China, which negatively impacted revenues for the fiscal third quarter.</p>
<p>"We are disappointed with the delay in the implementation of this important contract with the Ministry of Culture. We had anticipated in our previous guidance that this contract would make a strong contribution to our third quarter and fiscal year 2009 results," commented Mr. Kevin Ma, Chairman and Chief Executive Officer of ATA. "We continue to expect that this contract will make a positive contribution to our profitable growth once it is implemented, and we remain confident that the long-term fundamentals of our business remain solid."</p>
<p>Due to the difficulty in predicting the timing of implementation of new contracts and projects in the computer-based testing market, ATA has decided that going forward it will no longer consider the potential effect of unimplemented contracts and projects when providing earnings guidance. ATA plans to provide updated guidance for fiscal year 2009 when the Company announces its fiscal third quarter results in the second week of February, 2009.</p>
<p><strong>About ATA Inc.: </strong></p>
<p>ATA Inc. (Nasdaq: <a href="http://finance.yahoo.com/q?s=atai&amp;d=t" target="_blank">ATAI</a> - <a href="http://finance.yahoo.com/q/h;_ylt=AuH3jcfs0UtXEDQnVwxMJ6SuMncA?s=atai" target="_blank">News</a><strong>;</strong> "ATA" or the "Company") is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,835 authorized test centers located throughout China as of December 31, 2007, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 23 million tests since it commenced operations in 1999, and in July 2007 delivered tests to more than 200,000 test takers in a single day for the China Banking Association, through its test delivery platform.</p>
<p><strong>Safe-Harbor Statement</strong></p>
<p>This announcement may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "look forward to," "outlook," "forecast," "will," "expect," "anticipate," "future," "intend," "plan," "believe," "estimate" and similar terminology. For example, statements by ATA and its CEO relating to the Company's future performance and intention to revise how it provides guidance constitute forward-looking statements. These and any other forward-looking statements involve various risks and uncertainties. Although the Company believes the expectations expressed in these forward-looking statements are reasonable and accurate, the Company cannot assure you that those expectations will turn out to be correct. For additional information on these and other important factors that could adversely affect the Company's business, financial condition, results of operations and future prospects, please refer to a more detailed discussion of the Company's risk factors in the Company's filings with the Securities and Exchange Commission.</p>
<pre>    Contact:<br />    ATA Inc.<br />    Carl Yeung, CFO<br />    Phone: +(86) 10 6518-1122-5107<br />    Email: <a href="mailto:ir@ata.net.cn;_ylt=AudGNoKEtI.L8JKZIfjyOS2uMncA" target="_blank">ir@ata.net.cn</a><br />    URL: <a href="http://us.lrd.yahoo.com/_ylt=AgWnNdHLdtvQunJzRC8S7UGuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">www.ata.net.cn</a><br /><br />    CCG Elite Investor Relations<br />    Crocker Coulson, President<br />    Phone: +(1) 646-213-1915<br />    Email: <a href="mailto:crocker.coulson@ccgir.com;_ylt=Auo1LPYJC1Oq26OJ0XXIZo2uMncA" target="_blank">crocker.coulson@ccgir.com</a><br />    Ed Job, CFA<br />    Phone: +(1) 646-213-1914<br />    Email: <a href="mailto:ed.job@ccgir.com;_ylt=Av_45EfB.xRUHrWfDXxBet.uMncA" target="_blank">ed.job@ccgir.com</a><br />    URL: <a href="http://us.lrd.yahoo.com/_ylt=AlbLxaca4x5BZK4Omso7ibWuMncA/SIG=10qushlp8/**http%3A//www.ccgir.com/" target="_blank">www.ccgir.com</a><br /></pre>]]>
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      <title>[Press Release] ATA Announces Results of Annual General Meeting of Shareholders</title>
      <guid>message_502</guid>
      <pubDate>16 Dec 2008 10:00:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/502</link>
      <description>
        <![CDATA[<p>BEIJING, Dec. 16 /PRNewswire-Asia-FirstCall/ -- ATA Inc. ("ATA" or the "Company") (Nasdaq: ATAI - <span>News</span>), the leading provider of computer-based testing and testing-related services in China, today announced that it held its 2008 Annual General Meeting of Shareholders (AGM) on December 15, 2008. All of the proposals submitted to shareholders at the 2008 AGM were approved.</p>
<pre>    Specifically, the shareholders approved:<br /><br />    1. The re-election of Walter Lin Wang as a class A director of the Company;<br />       and<br /><br />    2. The appointment of KPMG as the Company's independent auditor for the<br />       fiscal year ending March 31, 2009.<br /></pre>
<p>About ATA Inc.</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,895 authorized test centers located throughout China as of September 30, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 26 million tests including 16 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://us.lrd.yahoo.com/_ylt=AsIKYeLm_eqkq9vwaOkcqpGuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a> .</p>
<pre>    For further information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Tel:   +86-10-6518-1122 x5107<br />     Email: <a href="mailto:ir@ata.net.cn;_ylt=Age15DswesKdpbBKBROsP8euMncA" target="_blank">ir@ata.net.cn</a><br />     Web:   <a href="http://us.lrd.yahoo.com/_ylt=ApdM4FNlJPABmzfcdkI7GCiuMncA/SIG=10rerukme/**http%3A//www.ata.net.cn/" target="_blank">http://www.ata.net.cn</a><br /><br />    CCG Elite Investor Relations<br />     Crocker Coulson, President<br />     Tel:   +1-646-213-1915<br />     Email: <a href="mailto:crocker.coulson@ccgir.com;_ylt=AvDuoY0UAkEpdcPldtHG5UCuMncA" target="_blank">crocker.coulson@ccgir.com</a><br /><br />     Ed Job, CFA<br />     Tel:   +1-646-213-1914<br />     Email: <a href="mailto:ed.job@ccgir.com;_ylt=AphKl4yZOwSmwAI4BNtNccSuMncA" target="_blank">ed.job@ccgir.com</a><br />     Web:   <a href="http://us.lrd.yahoo.com/_ylt=Aio6tFUblCtcL2CpUh8ttS2uMncA/SIG=10qushlp8/**http%3A//www.ccgir.com/" target="_blank">http://www.ccgir.com</a><br /></pre>]]>
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      <title>[Press Release] ATA Announces Share Repurchase Program</title>
      <guid>message_503</guid>
      <pubDate>13 Nov 2008 15:16:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/503</link>
      <description>
        <![CDATA[<p><span>
<p>BEIJING, Nov. 13 /Xinhua-PRNewswire-FirstCall/ -- ATA Inc. ("ATA" or the ''Company'') (Nasdaq: ATAI), the leading provider of computer-based testing and testing-related services in China, today announced that its board of directors has approved a share repurchase program effective November 13, 2008. Under the approved program, ATA is authorized to repurchase up to US$5 million worth of its issued and outstanding American Depositary Shares (''ADSs'') from time to time in open-market transactions on the Nasdaq Global Market. The repurchases will be made at prevailing market prices, in negotiated transactions off the market, in block trades, pursuant to a 10b5-1 plan (which if adopted, will allow ATA to repurchase its ADSs during periods in which it may be in possession of material non-public information) or otherwise. The purchases will be made subject to restrictions relating to volume, price and timing. The timing and extent of any purchases will depend upon market conditions, the trading price of its ADSs and other factors. ATA expects to implement this share repurchase program over the next 12 months, in a manner consistent with market conditions and the interest of its shareholders. ATA's board of directors will review the share repurchase program periodically, and may authorize adjustment of its terms and size accordingly. The program may be suspended or discontinued at any time.</p>
<p>''Our board of directors' approval of this share repurchase program is a testament to the confidence we have in the long-term value of our company, and reiterates our commitment to creating lasting value to our shareholders,'' said Kevin Ma, ATA's Chairman and Chief Executive Officer. ''Furthermore, we believe our current cash position gives us the flexibility to implement this program while at the same time continuing to pursue our strategies and growth opportunities.''</p>
<p>ATA plans to fund repurchases made under this program from available cash balance. As of September 30, 2008, ATA's cash and cash equivalents totaled approximately US$51 million, and the Company had 22.6 million outstanding ADSs representing 45.7 million ordinary shares.</p>
<p>About ATA Inc.</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,895 authorized test centers located throughout China as of September 30, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 26 million tests including 16 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a> .</p>
<p>Cautionary Note Regarding Forward-looking Statements</p>
<p>This announcement contains ''forward-looking statements," including, among other things, ATA's anticipated repurchase of its ADSs and the expected duration of the repurchase program. ATA may repurchase all US$5 million of its ADSs, or no ADSs, or any amount in between, and lengthen or shorten the repurchase period, depending on the trading price of its ADSs, which may be positively or negatively impacted by the repurchase program, market conditions, determinations following the date of this announcement to use such funds for other purposes, or for other reasons.</p>
<p>These forward-looking statements are not historical facts but instead represent only our belief regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. For a discussion of important factors that could adversely affect our business, financial condition, results of operations and prospects, see ''Risk Factors'' beginning on page 7 of our annual report on Form 20-F filed with the Securities and Exchange Commission on August 28, 2008. We undertake no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this press release. Such information speaks only as of the date of this release.</p>
<pre>    For further information, please contact:<br /><br />    ATA Inc.<br />     Carl Yeung, CFO<br />     Tel: +86-10-6518-1122 ext 5107<br />     Email: ir@ata.net.cn<br /><br />    CCG Elite Investor Relations<br />     Crocker Coulson, President<br />     Tel:   +1-646-213-1915<br />     Email: crocker.coulson@ccgir.com<br /><br />     Ed Job, CFA<br />     Tel:   +1-646-213-1914<br />     Email: ed.job@ccgir.com<br /><br /></pre>
<pre>SOURCE  ATA Inc.<br /></pre>
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      <title>[Press Release] ATA Announces Results for Fiscal Second Quarter 2009</title>
      <guid>message_504</guid>
      <pubDate>11 Nov 2008 18:15:00 GMT</pubDate>
      <link>http://chinasecurities.com/ir/ATA/messages/504</link>
      <description>
        <![CDATA[<p><span>
<p>BEIJING, Nov. 11 /Xinhua-PRNewswire-FirstCall/ -- ATA Inc. ("ATA" or the "Company") (Nasdaq: ATAI), the leading provider of computer-based testing and testing-related services in China, today announced its unaudited financial results for its fiscal second quarter ended September 30, 2008 ("Second Quarter 2009").</p>
Second Quarter 2009 Highlights     
<ul>
<li> Net revenues increased by 3.9% year-over-year to approximately RMB51.7        million (US$7.6 million). </li>
<li>Gross profit increased by 15.7% year-over-year to approximately RMB34.4        million (US$5.1 million). </li>
<li>Income from operations decreased by 12.2% year-over-year to        approximately RMB8.8 million (US$1.3 million). </li>
<li> Net income decreased by 10.3% year-over-year to approximately RMB8.3        million (US$1.2 million). </li>
<li> Net income excluding share-based compensation expense and foreign        currency exchange gain (losses) (non-GAAP) was flat at approximately        RMB9.7 million (US$1.4 million) year over year. </li>
<li> Basic and diluted earnings per common share were RMB0.18 (US$0.03) and         RMB0.18 (US$0.03), respectively, and basic and diluted earnings per         ADS were RMB0.36 (US$0.06) and RMB0.36 (US$0.06), respectively. Basic         and diluted earnings per common share excluding share-based         compensation expense and foreign currency exchange gain (losses)         (non-GAAP) were RMB0.21 (US$0.03) and RMB0.21 (US$0.03), respectively,         and basic and diluted earnings per ADS excluding share-based         compensation expense and foreign currency exchange gain (losses)         (non-GAAP) were RMB0.41 (US$0.06) and RMB0.41 (US$0.06), respectively.         Each ADS represents two common shares of the Company. </li>
<li> For the quarter, ATA delivered approximately 1.5 million tests which        was flat compared to the same period last year. In addition, average        revenue per test decreased to RMB9.8 from RMB13.4 in the same period        last year because the China Banking Association tests were not offered        in second quarter 2009. </li>
</ul>
<p>"Our core business has proven to be robust in this difficult global economic environment, and on a comparable pro forma basis -- that is, adjusted for changes to the scheduling of the China Banking Association test -- we continued to grow at a fast rate in the second quarter of fiscal year 2009," said Kevin Ma, ATA's Chairman and Chief Executive Officer. "Excluding the shift in timing of the China Banking Association test which last year was offered in the quarter ended September and this year was offered earlier, in the quarter ended June, our pro-forma comparable revenue growth rate was approximately 48% year over year. In addition, despite the volatility in the China stock market, our securities market related exam takers increased to approximately 220,000 this quarter compared to 6,000 in the same quarter last year, underlying the strong progress we have made developing this important vertical. As we move forward, and in light of the worldwide financial crisis, we believe regulators in China are increasingly focused on enhancing regulation of the securities industry, and we expect them to introduce new qualification requirements and enhance existing professional qualification programs. However, near term challenges in the financial sector are expected to impact our enterprise customers' spending on recruitment and internal HR budgets. We are therefore lowering our full fiscal year 2009 guidance in anticipation of lower than expected revenues from these enterprise customers in the near term. In addition, due to uncertainty as to when the government will decide to outsource some large testing contracts to us, we expect some delays in the launch of new exam titles such as those for the accounting and legal professions. In the long term we expect ATA will benefit from a tighter regulatory environment and, as the market leader, with leading technology, a solid track record and the capability to deploy nationwide computer-based testing in China, we expect that ATA will continue to enjoy growth across a number of our value drivers, including the number of test titles, test takers and related services such as test preparation and training."</p>
<p>ATA's Chief Financial Officer, Carl Yeung, stated, "We are pleased to meet our guidance for the second quarter while at the same time expand our gross margin as a result of a more favorable business mix. Excluding the impact from the shift in timing of China Banking Association exams, we enjoyed revenue growth in the financial industry vertical to RMB8.3 million from RMB0.4 million, as we successfully introduced the new Fund Sales Professional Qualification test title, offered by the Securities Association of China. Our financial performance also reflects the consistent execution of our strategy set earlier this year, as we continued to de-emphasize our test-based education services while focusing on growing our higher margin businesses such as test preparation and training. As a result of our strategic focus, our online test preparation and training for the financial sector delivered very attractive revenue growth of approximately 377% year-over-year as we worked with the Securities Association of China to track licensed professionals and encourage them to comply with their continuous professional training requirements. Our operating profit in the quarter was lower than the comparable period last year as we increased R&amp;D expenditure to develop two new test services in the areas of enterprise HR and English learning markets, which we expect to launch early next year. We believe these new services will diversify our revenue base from the financial testing market and further enhance our long term sustainable growth potential in the years ahead."</p>
<p>Financial Results for the Second Quarter 2009</p>
<p>For the Second Quarter 2009, net revenues were RMB51.7 million (US$7.6 million), representing a 3.9% increase year-over-year. Net revenues from testing services decreased 33.7% year-over-year to RMB14.2 million (US$2.1 million). Net revenues from test-based education services increased 7.2% year over year to RMB11.0 million (US$1.6 million) while net revenues from test preparation and training solutions experienced a 33.0% increase year over year to RMB21.2 million (US$3.1 million). Other revenues, which include testing related marketing services, test development services and others, increased 140.0% to RMB5.4 million (US$0.8 million).</p>
<p>The overall number of tests the Company delivered decreased by 9.2% year-over-year to approximately 1.5 million in the Second Quarter 2009, while the average revenue per test delivered dropped to RMB9.8 from RMB13.4 in the same period of fiscal year 2008. This decrease in average revenue per test was due to the absence of the higher value China Banking Association tests in this quarter. Excluding the impact from the difference in timing of China Banking Association's tests, the number of tests delivered grew 4.5% while average revenue per test increased to RMB9.8 compared to RMB4.7 in the second quarter of fiscal year 2008. Gross profit increased by 15.7% year-over-year to approximately RMB34.4 million (US$5.1 million) from RMB29.7 million in the same period last year. Gross margin increased to 66.5% in the Second Quarter 2009 from 59.7% in the same period last year, driven by higher contribution from the Company's more profitable testing services, test preparation and training solutions as a percentage of total net revenues.</p>
<p>Operating expenses increased by 29.8% year-over-year to RMB25.6 million (US$3.8 million) from RMB19.7 million in the same period last year, primarily due to an increase in general and administrative expenses. General and administrative expenses increased by 28.6% to RMB13.9 million (US$2.0 million), primarily as a result of the increase in share-based compensation and bad debt expenses. Sales and marketing expenses increased by 12.0% to RMB6.9 million (US$1.0), primarily due to an increase in accrued bonuses and share-based compensation in the quarter. Research and development expenses increased by 74.7% year-over-year to RMB4.8 million (US$0.7 million) from RMB2.7 million in the same period last year, primarily due to the research and development expenses related to two new test services expected to be launched in early next year.</p>
<p>Income from operations for the Second Quarter 2009 decreased by 12.2% year over year to approximately RMB8.8 million (US$1.3 million) from RMB10.0 million. Operating margin was 17.0% in the Second Quarter 2009 compared to 20.1% in the same period last year.</p>
<p>Net income for the Second Quarter 2009 decreased by 10.3% to approximately RMB8.3 million (US$1.2 million), including a RMB2.0 million non-recurring government refund, from RMB9.3 million year over year. Basic and diluted earnings per common share were RMB0.18 (US$0.03) and RMB0.18 (US$0.03), respectively, and basic and diluted earnings per ADS were RMB0.36 (US$0.06) and RMB0.36 (US$0.06), respectively.</p>
<p>Net income excluding share-based compensation expense and foreign currency exchange gain (non-GAAP) was RMB9.7 million (US$1.4 million) for the Second Quarter 2009. Basic and diluted earnings per ADS excluding share-based compensation expense and foreign currency exchange gain (non-GAAP) were RMB0.41 (US$0.06) and RMB0.41 (US$0.06), respectively. A reconciliation of GAAP to non-GAAP measures is provided elsewhere in this release.</p>
<p>Other Operating Data</p>
<p>As of September 30, 2008, ATA had 1,895 authorized test centers located throughout China.</p>
<p>The number of weighted average ADSs used to calculate basic and diluted earnings per ADS for the quarter ended September 30, 2008 were 22.8 million and 23.6 million respectively. Each ADS represents two common shares. ATA had 45.7 million common shares outstanding as of September 30, 2008.</p>
<p>Third Quarter 2009 and Full Year Fiscal Year 2009 Guidance</p>
<p>For the fiscal third quarter 2009, ATA forecasts net revenues will be in the range of RMB105 million to RMB115 million, representing year-over-year growth in the range of 58% to 73%. ATA expects that net revenues for the fiscal year ended March 31, 2009 will be in the range of RMB300 million to RMB310 million, which would represent 74% to 80% growth over fiscal year 2008. In this respect, ATA is lowering its full year guidance as the Company believes that recent contracts signed with enterprise customers, such as large commercial banks, may generate lower than expected revenues due to delayed execution of these projects along with tightening of such customers' budgets in response to the unfavorable global economic environment. In addition, although ATA remains on track to secure several large scale new exams, such as testing for the accounting and legal professions, deployment of these new test titles within fiscal year 2009 has become less probable. ATA does not expect these delays in the ramp-up of enterprise contracts and the deployment of new exam titles to have an impact on its margin structure, which is expected to remain at current levels, or to improve, due to a favorable mix of businesses. This is ATA's current and preliminary view, which is subject to change. Our results of operations for the Second Quarter 2009 are not necessarily indicative of our operating results for any future periods.</p>
<p>Conference Call</p>
<p>The Company will host a conference call at 8:00 a.m. ET on November 11, 2008, to discuss the results for the Second Quarter 2009. Joining Kevin Ma, CEO of ATA Inc., will be Walter Wang, Director and President, and Carl Yeung, Chief Financial Officer. To participate in the conference call, please dial +1-800-561-2813 five to ten minutes prior to the scheduled conference call time and mention the passcode 50797651. International callers should dial +1-617-614-3529, and mention the pass code 50797651.</p>
<p>If you are unable to participate in the call at this time, a replay will be available on November 11, 2008 at 11:00 a.m. ET, through November 17, 2008. To access the replay, dial +1-888-286-8010, international callers should dial +1-617-801-6888, and enter the pass code 26025304.</p>
<p>This conference call will be broadcast live over the Internet and can be accessed by all interested parties on ATA Inc.'s website at <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a> . To listen to the live webcast, please go to ATA Inc.'s website at least fifteen minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to participate during the live broadcast, a replay will be available shortly after the call on ATA Inc.'s website for 90 days.</p>
<p>About ATA Inc.</p>
<p>ATA is the leading provider of computer-based testing services in China. The Company offers comprehensive services for the creation and delivery of computer-based tests based on its proprietary testing technologies and test delivery platform. The Company's computer-based testing services are used for professional licensure and certification tests in various industries, including information technology, or IT, services, banking, teaching, securities, insurance and accounting. ATA's test center network comprised 1,895 authorized test centers located throughout China as of September 30, 2008, which the Company believes is the largest test center network of any commercial testing service provider in China. Combined with its test delivery technologies, this network allows ATA's clients to administer large-scale nationwide tests in a consistent, secure and cost-effective manner. ATA has delivered over 26 million tests including 16 million billable tests since it commenced operations in 1999, and in June 2008 delivered tests to approximately 470,000 test takers over a single weekend for the China Banking Association through its test delivery platform. For further information, please visit: <a href="http://www.ata.net.cn" target="_blank">http://www.ata.net.cn</a> .</p>
<p>Cautionary Note Regarding Forward-looking Statements</p>
<p>This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "look forward to," "outlook," "forecast," "will," "expect," "anticipate," "future," "intend," "plan," "believe," "estimate" and similar terminology and include, among other things, the Company's guidance relating to anticipated financial and operating results for the fiscal quarter ending December 31, 2008 and the fiscal year ending March 31, 2009. Among the factors that could cause the Company's actual financial and operating results to differ from what the Company currently anticipate may include the Company's ability to meet challenges associated with its rapid expansion, the Company's ability to meet the expectations of current and future clients, the Company's ability to deploy new test titles, the Company's ability to win new enterprise contracts, the Company's ability to convert its existing enterprise contracts into actual revenue, the Company's ability to implement and maintain effective internal controls over financial reporting, the health of the PRC economy, and uncertainties with respect to the PRC legal and regulatory environments. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's annual report on Form 20-F for its fiscal year ended March 31, 2008, which was filed with the U.S. Securities and Exchange Commission on August 28, 2008 and is available on the Securities and Exchange Commission's website at www.sec.gov. For additional information on these and other important factors that could adversely affect our business, financial condition, results of operations and prospects, see the "Risk Factors" section of the Company's Form 20-F for the fiscal year ended March 31, 2008.</p>
<p>The forward-looking statements in this release involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the Company and the markets in which it operates. The Company undertakes no obligation to update forward-looking statements, which speak only of the Company's views as of the date of this release, to reflect subsequent events or circumstances, or to changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, the Company cannot assure you that its expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.</p>
<p>About Non-GAAP Financial Measures</p>
<p>To supplement ATA's consolidated financial information presented in accordance with U.S. generally accepted accounting principles ("GAAP"), ATA uses the following measures defined as non-GAAP financial measures by the U.S. Securities and Exchange Commission: net income excluding share-based compensation expenses and foreign currency exchange gain (losses) and basic and diluted earnings per ADS excluding share-based compensation expenses and foreign currency exchange gain (losses). The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Unaudited reconciliations of non-GAAP measures to the most comparable GAAP measures" set forth at the end of this release.</p>
<p>ATA believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding share-based compensation expenses and foreign currency exchange gain (losses), which may not be indicative of its operating performance from a cash perspective. ATA believes that both management and investors benefit from these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to ATA's historical performance and liquidity. ATA computes its non-GAAP financial measures using a consistent method from quarter to quarter. ATA believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP net income excluding share-based compensation expenses and basic and diluted earnings per share and per ADS excluding share-based compensation expenses is that share-based compensation charges have been and are expected to continue to be for the foreseeable future a significant recurring expense in ATA's business. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying table captioned "Reconciliations of Non-GAAP measures to the most comparable GAAP measures" set forth at the end this release, has more details on the reconciliations between GAAP financial measures that are most directly comparable to the non-GAAP financial measures used by ATA.</p>
<p>Currency Convenience Translation</p>
<p>The Company's financial information is stated in RMB. The translation of RMB amounts for the Second Quarter 2009 into United States dollars is included solely for the convenience of readers and has been made at the rate of RMB6.7899 to US$1.00, the noon buying rate as of September 30, 2008 in the City of New York for cable transfers in RMB per US dollar as certified for customs purposes by the Federal Reserve Bank of New York. Such translations should not be construed as representations that RMB amounts could be converted into US dollar at that rate or any other rate, or to be the amounts that would have been reported under US GAAP.</p>
<pre> <br /><br /><br /><br />                          ATA INC. AND SUBSIDIARIES<br />                       UNAUDITED CONDENSED CONSOLIDATED<br />                                BALANCE SHEETS<br /><br />                                         March 31, September 30, September 30,<br />                                             2008          2008          2008<br />    ASSETS<br />     Current assets:<br />      Cash                            332,196,672   345,956,480    50,951,631<br />      Accounts receivable, net         63,502,408    78,680,650    11,587,895<br />      Inventories                       2,951,966     2,351,069       346,260<br />      Prepaid expenses and other<br />       current assets                   4,657,608     9,078,451     1,337,052<br />     Total current assets             403,308,654   436,066,650    64,222,838<br /><br />     Property and equipment, net       10,668,300    12,307,025     1,812,549<br />     Goodwill                           6,880,123     6,880,123     1,013,288<br />     Other assets                      15,776,667    18,158,657     2,674,363<br />     Total assets                     436,633,744   473,412,455    69,723,038<br /><br />    LIABILITIES AND SHAREHOLDERS'<br />     EQUITY<br />     Current liabilities:<br />      Accrued expenses and other<br />       payables                        29,822,313    43,933,676     6,470,445<br />      Deferred revenues                36,707,916    37,972,651     5,592,520<br />     Total current liabilities         66,530,229    81,906,327    12,062,965<br /><br />     Deferred revenues                  7,025,971     6,233,527       918,059<br /><br />     Total liabilities                 73,556,200    88,139,854    12,981,024<br /><br />     Shareholders' equity:<br />      Common shares:                    3,656,210     3,503,619       516,005<br />      Treasury shares                 (16,106,940)           --            --<br />      Receivable from shareholders             --    (5,226,173)     (769,698)<br />      Additional paid-in capital      498,374,024   498,120,764    73,362,018<br />      Accumulated other<br />       comprehensive loss              (7,933,512)  (17,006,211)   (2,504,634)<br />      Accumulated deficit            (114,912,238)  (94,119,398)  (13,861,677)<br />     Total shareholders' equity       363,077,544   385,272,601    56,742,014<br />     Total liabilities and<br />      shareholders' equity            436,633,744   473,412,455    69,723,038<br /><br /><br /><br />                                    Three-month Period Ended<br />                    September 30,    June 30,     September 30,  September 30,<br />                        2007           2008          2008            2008<br /><br />                         RMB            RMB           RMB            USD<br /><br />    Net revenues     49,778,999    68,331,931      51,696,431      7,613,725<br />    Testing<br />     services        21,383,383    53,885,098      14,175,165      2,087,684<br />    Test-based<br />     educational<br />     services        10,201,565    11,024,193      10,937,400      1,610,834<br />    Test<br />     preparation<br />     and training<br />     solutions       15,956,775       508,088      21,215,476      3,124,564<br />    Other revenue     2,237,276     2,914,552       5,368,390        790,643<br />    Cost of<br />     revenues        20,060,241    29,163,638      17,321,775      2,551,109<br /><br />    Gross profit     29,718,758    39,168,293      34,374,656      5,062,616<br /><br />    Operating<br />     expenses:<br />    Research and<br />     development      2,735,526     3,287,178       4,778,038        703,698<br />    Sales and<br />     marketing        6,166,789     5,961,055       6,908,588      1,017,480<br />    General and<br />     administrative  10,815,611    12,218,300      13,911,591      2,048,866<br /><br />    Total<br />     operating<br />     expenses        19,717,926    21,466,533      25,598,217      3,770,044<br /><br />    Income from<br />     operations      10,000,832    17,701,760       8,776,439      1,292,572<br />    Gain from<br />     sale of an<br />     affiliate        2,837,451            --              --             --<br />    Subsidy<br />     income                  --            --       2,000,000        294,555<br />    Interest<br />     income             149,365       190,472          61,664          9,082<br />    Foreign<br />     currency<br />     exchange gain<br />     (losses), net      (94,307)      609,647         135,115         19,899<br /><br />    Earnings<br />     before income<br />     taxes           12,893,341    18,501,879      10,973,218      1,616,108<br /><br />    Income tax<br />     expense         (3,592,213)   (6,054,172)     (2,628,085)      (387,058)<br /><br />    Net income        9,301,128    12,447,707       8,345,133      1,229,050<br />    Basic<br />     earnings per<br />     common share          0.42          0.28            0.18           0.03<br /><br />    Diluted<br />     earnings per<br />     common share          0.25          0.27            0.18           0.03<br /><br />    Basic<br />     earnings per<br />     ADS                   0.84          0.56            0.36           0.06<br /><br />    Diluted<br />     earnings per<br />     ADS                   0.50          0.54            0.36           0.06<br /><br /><br /><br />                                                 Three-month Period Ended<br />                                            September 30,        September 30,<br />                                                2007                 2008<br /><br />                                                RMB                  RMB<br /><br />    GAAP net income                          9,301,128            8,345,133<br />    Share-based compensation<br />     expenses                                  496,705            1,447,324<br />    Foreign currency exchange (gain)<br />     losses, net                                94,307             (135,115)<br />     Non-GAAP net income                     9,892,140            9,657,342<br /><br />    GAAP earnings per ADS:<br />         Basic                                    0.84                 0.36<br />         Diluted                                  0.50                 0.36<br />    Share-based compensation<br />     expenses per ADS:<br />        Basic                                     0.05                 0.06<br />        Diluted                                   0.03                 0.06<br />    Foreign currency exchange (gain)<br />     losses per<br />    ADS:<br />    Basic                                         0.01                (0.01)<br />    Diluted                                       0.01                (0.01)<br />    Non-GAAP earnings per ADS:<br />      Basic                                       0.90                 0.41<br />      Diluted                                     0.54                 0.41<br /><br />    Non-GAAP earnings per common<br />     share:<br />      Basic                                       0.45                 0.21<br />      Diluted                                     0.27                 0.21<br /></pre>
SOURCE  ATA Inc. </span></p>]]>
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