Under the terms of the proposed merger, the target would become a subsidiary of ATVG. The consideration for the acquisition and merger is yet to be finalized and will be disclosed by ATVG once the agreement is finalized and signed. The final agreement and subsequent merger is expected to be completed in the next three months, during which time the Company will perform an independent audit and valuation of the Target in order to ensure the transaction is in the best interest of its shareholders.

Due to the nature of the ongoing discussions and the various parties involved, ATVG has for the time being omitted the name of the Target and specific details about the exact nature of its business.

(a) Dismissal of Previous Independent Registered Public Accounting Firm.

i On April 13, 2009, the Board of Directors (the "Board") of Asia Premium Television Group, Inc. (the "Company") dismissed Bernstein and Pinchuk LLP ("Bernstein") as its independent registered public accounting firm.

ii The Company's Board of Directors participated in and approved the decision to change our independent registered public accounting firm.

iii Bernstein's reports on our financial statements for the period from February 11, 2008 to September 30, 2008 and during the subsequent interim period through April 13, 2009 did not contain an adverse opinion or a disclaimer of opinion, nor were they qualified or modified as to uncertainty, audit scope, or accounting principles.

iv During the period from February 11, 2008 to September 30, 2008 and during the subsequent interim period through April 13, 2009, there were no disagreements on any matter of accounting principles or practices, financial statement disclosures, or auditing scope or procedures, which disagreements if not resolved to their satisfaction would have caused them to make reference in connection with Bernstein's opinion to the subject matter of the disagreement.

v During the period from February 11, 2008 to September 30, 2008 and during the subsequent interim period through April 13, 2009, there have been no reportable events with the Company as set forth in Item 304(a)(i)(v) of Regulation S-K.

vi The Company provided Bernstein with a copy of this Current Report on Form 8-K and requested that Bernstein furnish it with a letter addressed to the SEC stating whether or not it agrees with the above statements. The Company has received the requested letter from Bernstein, and a copy of such letter is filed as Exhibit 16.1 to this Current Report Form 8-K.

(b) Engagement of New Independent Registered Public Accounting Firm.

i On April 13, 2009, the Board appointed AGCA Inc., a member of the Alliott Group, ("AGCA") as the Company's new independent registered public accounting firm. The decision to engage AGCA was approved by the Company's Board of Directors on April 13, 2009.

ii During the period from February 11, 2008 to September 30, 2008 and during the subsequent interim period through April 13, 2009, the Company did not consult with AGCA regarding (1) the application of accounting principles to a specified transactions, (2) the type of audit opinion that might be rendered on the Company's financial statements, (3) written or oral advice was provided that would be an important factor considered by the Company in reaching a decision as to an accounting, auditing or financial reporting issues, or (4) any matter that was the subject of a disagreement between the Company and its predecessor auditor as described in Item 304(a)(1)(iv) or a reportable event as described in Item 304(a)(1)(v) of Regulation S-K.

Exhibit No.    Description

16.1           Letter to the Securities and Exchange Commission from Bernstein and
               Pinchuk LLP

On March 31 2009, the Board of Directors of the Company (the "Board") accepted the voluntary resignations of Mr. Li Li and Mr. Douglas J. Toth as directors. Neither Mr. Li nor Mr. Douglas resigned over disagreements with the Company on any matter relating to the Company's operations, policies or practices.

Effective at the Board meeting held on March 31 2009, Carla Zhou was elected to serve as the Chief Financial Officer of the Company. Ms. Zhou has extensive experience in corporate financial management which serving as Assistant to Chairman, Financial Controller, HR Director and Senior Vice president of the Sun Media Investment Group. She has a degree in finance from the Shanghai University of Finance and Economics and is currently working on obtaining an MBA degree from Tsinghua University. Ms. Zhou was not appointed to serve on any committee of the Board. Ms. Zhou will hold office for a term of one year or until her qualified successor has been elected.

Also effective at the Board meeting held on March 31 2009, Chen Zhaobin was elected to serve as a Director of the Board. Mr. Chen has more than two decades of experience in China's mobile and telecommunications industries. Mr. Chen oversaw the creation of China Telecom through its spin off from China's Ministry of Information. From 1996-1999, he served as Vice Chairman and President of China Mobile (HK) Ltd, the publicly listed vehicle of China Mobile, the world's largest mobile operator. From 1999 to 2001, he served as the Vice General Manager of China Telecom Broadcasting Satellite Co. And from 2001 to 2006, Mr. Chen served as the Executive Director and President of APT Satellite Holding Limited. He received his Bachelor of Engineering from Beijing University of Post and Telecommunications

Quarterly Report

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The information contained in Item 2 contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. Actual results may materially differ from those projected in the forward-looking statements as a result of certain risks and uncertainties set forth in this report. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual results will not be different from expectations expressed in this report.

Overview

We were organized under the laws of the State of Nevada on September 21, 1989. We went through various name changes prior to September 2002 when the name was changed to Asia Premium Television Group, Inc. We were originally formed to purchase, merge with or acquire any business or assets which management believes has potential for being profitable.

We entered into a stock for stock acquisition with Beijing Asia Hongzhi Advertising Co., Ltd. ("BAHA") during March 2003, which was finalized on July 9, 2004, in a transaction that has been accounted for as a recapitalization of BAHA in a manner similar to a reverse purchase. There was no adjustment to the carrying values of the acquired assets or liabilities. Operations prior to July 2004 are those of BAHA. The parent is the continuing entity for legal purposes; BAHA is the continuing entity for accounting purposes.

On January 3, 2008, in order to divest from our traditional advertising business and focus on our new mobile phone-based marketing and advertising business, we entered into a sale and purchase agreement with Fanya Advertising Company Ltd. ("Fanya") to sell BAHA and its wholly-owned Chinese subsidiaries Shandong Hongzhi Communications and Career Advertising Co., Ltd. ("SHCCA") and Tibet Asia Culture Media Co., Ltd. ("TACM," collectively referred to as "BAHA Group"). The agreement provides for the sale of the BAHA Group for an aggregate cash consideration of $4.8 million, which compensation was agreed upon based on BAHA's audited financial statements as of and for the year ended September 30, 2007. We completed this divestment on January 10, 2008. Operating results of BAHA subsequent to September 30, 2007 have not been consolidated with our operating results, and our financial statements as of and for the fiscal year ended September 30, 2008 do not include operating results of the BAHA Group.

We are going to enter into new business and our updated business plan is as follows:

1. Name Change

In order to legally effect the name change to Entertainment Today Digital, ATVG plans to to acquire the rights to use the Entertainment Today ("ET") brand name from Entertainment Today Inc. Founded in 1967, Entertainment Today is a well-know entertainment press brand and web portal based out of Los Angeles California. ATVG wants to license the Chinese non-exclusive rights to the ET brand to promote its planned entertainment related content business. ATVG plans to acquire the rights to the ET brand in China through a ten year licensing agreement with Entertainment Today Inc.

2. ET Digital's Future Business Strategy: "Mobilizing Entertainment"

ATVG (to be renamed ET Digital) shall strive to be China's leading provider of mobile entertainment technology and content. ATVG will focus its efforts on expanding its existing mobile marketing strategy by leveraging the company's existing and future mobile technologies through third parties licensing agreements, and by developing internet based entertainment content for mobile distribution. The company's business operations will be divided into two parts:
( a ) Mobile internet software licensing and mobile community distribution; and ( b ) Entertainment related internet based mobile content production and distribution. By licensing its mobile media software to third parties while also creating its own top-tier internet based content for mobile distribution, ATVG would be in a unique position to capture a large segment of the current mobile market and thereby generate substantial marketing and advertising opportunities.

( a ) Mobile Internet Software Licensing and Mobile Community Distribution

The Company's mobile internet software licensing and mobile community distribution business would deploy a combination of existing and future mobile assets for sale through third party licensing agreements. Through these agreements the Company plans to build multiple user databases with highly specific consumer data, which would be leveraged to develop and sell targeted mobile marketing solutions to clients. ATVG plans to sell licenses for third parties to use P Phone, PIMIE, and Globestream mobile technologies. This would allow ATVG to generate cash revenues and gain non-exclusive proprietary rights to its client companies' mobile user databases. These data bases would provide the backbone for ATVG's future mobile marketing business by giving the company access to as vast array of mobile user data that could be used to offer specialized and targeted mobile marketing solutions to advertisers.

( i ) Leveraging Existing Asset

ATVG (to be renamed "ET Digital") currently owns the P Phone and PIMIE mobile technologies, as well as the rights to a Jiangxi based wireless mobile minutes top-up business (see company SEC fillings on 2008.01.08 and 2008.05.16). P Phone, PIMIE, and the Jianxi top-up businesses were part of ATVG's original mobile marketing strategy, however, due to a lack of operating funds and other factors beyond the company's control, ATVG was forced to wind down their business operations and eventually write them off. The company still owns the rights to the P Phone and PIMIE technology. ATVG also still owns the right to operate as a Provincial Class One Service Provider in Jiangxi province and has a 70% stock ownership interest in the mobile minutes reselling business Jiangxi Hongchen Tenyi Telecommunications Company, Ltd (collectively referred to as the "Jiangxi wireless mobile top up business").

The Company plans to leverage the rights and assets to its now dormant Jiangxi wireless top-up business by disposing the operations to CEC Unet Plc. ("CECU") and Tengyi Telecommunications, Ltd ("Tenyi"). CECU was originally supposed to assume control of ATVG's wireless top-up business in Quarter 1 2008, but was unable to do so because of cash fund raising difficulties. As a result the project never got off the ground and was was shelved by ATVG. CECU's cash flow problems are being resolved and ATVG expects CECU to be able to assume operational control of the business sometime in Quarter 3 or 4 2009. Tenyi, a shareholder in ATVG controlled Hongchen Tenyi Telecommunications Company Ltd, is also a potential buyer of the business. In exchange for selling the wireless top-up business operations to CECU or Tenyi, ATVG expects to receive a profit percentage as well as proprietary rights to CECU's mobile user database.

( ii ) Acquiring New Assets

ATVG (to be renamed "ET Digital") is currently a convertible notes holder in GlobStream Technology, Inc., a mobile technology internet software developer. In order to extend the breadth of its mobile internet software licensing and mobile community distribution business by gaining licensing rights to GlobStream's mobile technology, ATVG is planning to acquire 100% of Globestream Ltd. To that end the Company is already in final status negotiations with GlobStream to secure the acquisition.

GlobStream is a Cayman Island based company founded by Dr. Wenjun Luo, whose lead investors include Will Stewart, Chairman of Sand Hill Capital, and Patrick McVeigh, a former senior executive of Apple and Palm. The company has developed a unique mobile internet software called Total Mobile Media ("TMM") based on Dr. Luo's Ph.D. research at the University of Pennsylvania and the resultant patent-pending technology.

Internet content providers who purchase the rights to use the TMM software have an unprecedented ability to "mobilize" their web based content. In China there are over 600 million mobile users compared to only 290 million internet users. Because TMM is a Java based software it can be used on the majority of the mobile phones already on the Chinese market. TTM uses China's existing GPRS and EDGE mobile networks and hence provides an immediate market entry point for clients of TMM solutions. According to Dr. Luo, "Our competitive advantage is that our J2ME based media streaming technology and software gives us an addressable market of more than 80% of the mobile phone market, whereas most existing media streaming solution only support high-end smart phones and therefore only have around 10-20%. What's more, Globstream's licensees don't have to wait another 2-3 years for 3G networks to be pervasive in China in order to provide high quality mobile media-they can do it now. That means we can establish ourselves as a major player in China's mobile media market by becoming an accesible and recognizable brand to mobile users and content providers alike".

TMM software can be downloaded by users directly on to their phones, and the software allows them to seamlessly access streaming internet videos, audio files, text, and photos directly from licensed online content providers. Users can receive advertisements and coupons along side of internet media content. Users' preferences and habits are tracked through cookies, thereby making it possible to glean highly valuable marketing information as well as determine advertisement conversion rates.
TMM is a proven technology, and Globstream has already entered into strategic partnerships with two of China's largest media companies: China Central Television ("CCTV") and China National Radio ("CNR"). Under the agreements, CCTV and CNR will adopt Globstream's TMM solution to enable their mobile community users to access CCTV and CNR's rich internet content directly from mobile phones.

The target clients for TMM would be large to medium chinese based internet media content providers. These could include, but would not be limited to, traditional media businesses with TV, radio, newspaper and magazine operations, as well as other existing online news, sports, and entertainment sites. Potential clients could also come to include any consumer brand companies and advertisers seeking to reach and attract consumers via mobile means.

ATVG plans to license the software to third parties in exchange for cash payments and proprietary rights to the user databases of its client content providers. By accessing the various databases of its different licensees, ATVG will be able to put together detailed marketing strategies based on dozens of demographics and interests. We can then supply directed and effective mobile advertising solutions to advertisers.

( b ) Mobile and Internet Content Production and Distribution Business

In order to capitalize on our acquired ability to distribute web based mobile media content and maximize our ability to generate mobile marketing revenues, ATVG (to be renamed ET Digital) plans to develop its own internet based mobile media entertainment content.

ATVG plans to derive its internet and mobile content by aggregating China's best entertainment related internet content consisting primarily of entertainment news and blogs, celebrity videos and music, and fan clubs and message boards. Hosted on one of China's leading news portals, this content would also be made available to mobile users via our TMM software. In order to generate the highest quality entertainment content, ATVG plans to leverage its existing relationships in the entertainment industry to assemble over 100 of China's top entertainment journalists and bloggers, and publish their content on our website. We are currently in discussion with one of China's biggest internet news portals to host the ET Digital website.

ATVG believes that the key to developing its mobile marketing strategy is to develop a "mobilized community" around highly popular, easily accessible, top quality mobile content. A strong community of users will drive advertising and insure high visibility for client companies.

Business Strategy for Fiscal 2008/2009

In fiscal 2008 (which ends September 30, 2008), ATVG plans to complete the roll-out of its mobile top-up network in Jiangxi Province and then leverage the Jiangxi operating base to build niche buyers' communities for select demographics-namely, urban females, businessmen, youth and senior citizens. The Company plans to service its buyers' groups with attractive shopping card products/services under a unified 'MobiCard' brand name and eventually generate scalable revenue through commerce and database marketing.

Enhanced Business Organization

ATVG will reorganize its existing business operations into a (A) Payment Communities Group and a (B) Marketing Services Group in order to accommodate its enhanced business strategy. Each business group plans to develop its operations according to a four-stage development plan.

(A) Payment Communities Group. This group will be responsible for building loyal groups of consumers through 'Mobi'-branded payment and shopping products/services.

Stage 1 (Q4, FY2008): Offer mobile top-up services ('Mobi Top-Up') in Jiangxi Province, where the Company serves as a technology supplier and platform operator to a local operating partner; begin generating revenue through the resale of mobile minutes to consumers as early as late August; expand retail network to 20,000 sales outlets by the end of 2008.

Stage 2 (FY2009): Distribute Mobi-branded discount labels ('MobiCard Labels') through the Jiangxi Province retail network; MobiCard labels will be branded stickers that can be applied to any accessories such as cell phones and key chains; the labels will offer consumers shopping discounts/rewards at select merchants; they will contain unique bar code technology so that the Company can collect data on users' shopping activity.

The Company also plans to offer MobiGo mobile phone software ('Mobigo Software') as a companion product to MobiCard labels. MobiGo Software, once installed on users' handsets, will allow users to access personal media and shopping discount info on their cell phones. Mobigo software will be available for free download at MobiCard Label distribution points. Eventually, the Company plans to expand its distribution network nationwide through partnered channels.

Stage 3 (FY2009): Distribute Mobi-branded debit cards ('MobiCards'), offering the same discounts as MobiCard labels, through the Company's Jiangxi province top-up network. Eventually offer these cards as stored value cards (a.k.a. prepay credit cards)/credit cards, and expand distribution nationwide through partnered channels.

Stage 4 (FY2009-10): Leverage the company's payment communities, built upon various MobiCard shopping products, to sell goods to consumers; introduce a group purchase model that allows MobiCard members to obtain preferential discounts by joining a consortium of similar buyers.

(B) Marketing Services Group. This group will be responsible for developing marketing services that connect corporate clients with their target consumers belonging to the Mobi buyers' communities.

Stage 1 (FY2008): Provide traditional marketing services to corporate clients, leveraging the Company's historical experience/expertise in brand agency and marketing consulting.

Stage 2 (FY2009): Provide mobile-based marketing services to corporate clients, leveraging the Company's own Mobi mobile consumer base and partnered mobile consumer communities.

Stage 3 (FY2009): Offer database marketing solutions to corporate clients by analyzing transactional data collected of the Company's Mobi buyers' communities (see above).

Stage 4 (FY2009): Offer integrated marketing services based on the marketing offerings described above; expand client base nationwide.

ATVG's partners for developing its Mobi-branded products and services are expected to include leading Chinese banks for debit/stored value/credit card issuance; China Union Pay/Mastercard for financial settlement; leading department store chains and brand stores for shopping discounts; leading card technology providers for product development, service and support; and targeted consumer companies for Mobi marketing and promotion.

Revenue sources are expected to include: (a) Resale of mobile top-up minutes to consumers; (b) Sales of MobiCard Labels and MobiCards to consumers; (c) Interchange transactional commissions on all MobiCard usage (paid to the ATVG by its partnered banks); and (d) Marketing services.

Mr. Xing Jing, Chairman and CEO of Asia Premium Television Group, Inc. commented, 'We believe our enhanced strategy of building niche buyers' communities for different demographics, and servicing these communities with unique shopping products will lead us to scalable commerce/database marketing revenue over time. We plan to roll-out our mobile top up services in the fourth fiscal quarter in order to build revenues, and then to develop Mobi- branded products/services beginning with the urban female consumer segment. We appreciate our shareholders' support as we take this exciting new step in the development of our company.'

Investors are cautioned that certain statements contained in this are 'Forward-Looking Statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as 'believes,' 'anticipates,' 'intends,' 'plans,' 'expects,' and similar expressions. In addition, any statement concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VitalTrust actions, which may be provided by management, are also forward-looking statements as defined by the act. These statements are not guarantees of future performance

SOURCE Asia Premium Television, Inc.

Source: PR Newswire (July 16, 2008 - 12:12 PM EDT)

Business Strategy for Fiscal 2008/2009

In fiscal 2008 (which ends September 30, 2008), ATVG plans to complete the roll-out of its mobile top-up network in Jiangxi Province and then leverage the Jiangxi operating base to build niche buyers' communities for select demographics-namely, urban females, businessmen, youth and senior citizens. The Company plans to service its buyers' groups with attractive shopping card products/services under a unified 'MobiCard' brand name and eventually generate scalable revenue through commerce and database marketing.

Enhanced Business Organization

ATVG will reorganize its existing business operations into a (A) Payment Communities Group and a (B) Marketing Services Group in order to accommodate its enhanced business strategy. Each business group plans to develop its operations according to a four-stage development plan.

(A) Payment Communities Group. This group will be responsible for building loyal groups of consumers through 'Mobi'-branded payment and shopping products/services.

Stage 1 (Q4, FY2008): Offer mobile top-up services ('Mobi Top-Up') in Jiangxi Province, where the Company serves as a technology supplier and platform operator to a local operating partner; begin generating revenue through the resale of mobile minutes to consumers as early as late August; expand retail network to 20,000 sales outlets by the end of 2008.

Stage 2 (FY2009): Distribute Mobi-branded discount labels ('MobiCard Labels') through the Jiangxi Province retail network; MobiCard labels will be branded stickers that can be applied to any accessories such as cell phones and key chains; the labels will offer consumers shopping discounts/rewards at select merchants; they will contain unique bar code technology so that the Company can collect data on users' shopping activity.

The Company also plans to offer MobiGo mobile phone software ('Mobigo Software') as a companion product to MobiCard labels. MobiGo Software, once installed on users' handsets, will allow users to access personal media and shopping discount info on their cell phones. Mobigo software will be available for free download at MobiCard Label distribution points. Eventually, the Company plans to expand its distribution network nationwide through partnered channels.

Stage 3 (FY2009): Distribute Mobi-branded debit cards ('MobiCards'), offering the same discounts as MobiCard labels, through the Company's Jiangxi province top-up network. Eventually offer these cards as stored value cards (a.k.a. prepay credit cards)/credit cards, and expand distribution nationwide through partnered channels.

Stage 4 (FY2009-10): Leverage the company's payment communities, built upon various MobiCard shopping products, to sell goods to consumers; introduce a group purchase model that allows MobiCard members to obtain preferential discounts by joining a consortium of similar buyers.

(B) Marketing Services Group. This group will be responsible for developing marketing services that connect corporate clients with their target consumers belonging to the Mobi buyers' communities.

Stage 1 (FY2008): Provide traditional marketing services to corporate clients, leveraging the Company's historical experience/expertise in brand agency and marketing consulting.

Stage 2 (FY2009): Provide mobile-based marketing services to corporate clients, leveraging the Company's own Mobi mobile consumer base and partnered mobile consumer communities.

Stage 3 (FY2009): Offer database marketing solutions to corporate clients by analyzing transactional data collected of the Company's Mobi buyers' communities (see above).

Stage 4 (FY2009): Offer integrated marketing services based on the marketing offerings described above; expand client base nationwide.

ATVG's partners for developing its Mobi-branded products and services are expected to include leading Chinese banks for debit/stored value/credit card issuance; China Union Pay/Mastercard for financial settlement; leading department store chains and brand stores for shopping discounts; leading card technology providers for product development, service and support; and targeted consumer companies for Mobi marketing and promotion.

Revenue sources are expected to include: (a) Resale of mobile top-up minutes to consumers; (b) Sales of MobiCard Labels and MobiCards to consumers; (c) Interchange transactional commissions on all MobiCard usage (paid to the ATVG by its partnered banks); and (d) Marketing services.

Mr. Xing Jing, Chairman and CEO of Asia Premium Television Group, Inc. commented, 'We believe our enhanced strategy of building niche buyers' communities for different demographics, and servicing these communities with unique shopping products will lead us to scalable commerce/database marketing revenue over time. We plan to roll-out our mobile top up services in the fourth fiscal quarter in order to build revenues, and then to develop Mobi- branded products/services beginning with the urban female consumer segment. We appreciate our shareholders' support as we take this exciting new step in the development of our company.'

Investors are cautioned that certain statements contained in this are 'Forward-Looking Statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as 'believes,' 'anticipates,' 'intends,' 'plans,' 'expects,' and similar expressions. In addition, any statement concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VitalTrust actions, which may be provided by management, are also forward-looking statements as defined by the act. These statements are not guarantees of future performance

SOURCE Asia Premium Television, Inc.

Source: PR Newswire (July 16, 2008 - 12:12 PM EDT)

News by QuoteMedia

For the second fiscal quarter ended March 31, 2008, ATVG reported gross revenue of US$120,094 and gross profit of US$120,094. The Company had no costs of goods sold. After all sales, marketing and other administrative expenses, the Company reported an operating loss of US$52,941. After taking into account other income, one-time gains, tax expenses and other adjustments including currency translations, the Company reported a net loss of US$52,738 or a net loss of $0.01 per outstanding share.

For the six months ended March 31, 2008, ATVG reported gross revenue of US$420,989 and gross profit of US$420, 989. The Company had no costs of goods sold. After all sales, marketing and other administrative expenses, the Company reported an operating profit of US$95,201. After taking into account other income, one-time gains, tax expenses and other adjustments including currency translations, the Company reported net income of US$95,950 or net income of $0.03 per outstanding share.

Investors are reminded that Company's financial results for the quarter ended March 31, 2008 relate only to ATVG's historical operations in marketing consulting. They do not include results from the Company's newly-acquired operations in mobile top-up and marketing services in Jiangxi Province (to launch in Q4 fiscal 2008).

In recent months, the Company has made steady progress with its new business in Jiangxi Province (population: 44 million), where it serves as a technology supplier and platform operator to its local operating partner. The Company is rolling out a mobile retail payment network of approximately 20,000 outlets and expects its mobile top up business to start contributing significant revenues by late August 2008, once all testing of the top-up technical platform has been completed.

For more detailed information on the Company's results of operations, please refer to the Company's Form 10-Q filing for the period ended March 31, 2008 which can be found at http://www.sec.gov .

This press release includes statements that may constitute 'forward- looking' statements, usually containing the word 'believe,' 'estimate,' 'project,' 'expect,' 'plan,' 'anticipate' or similar expressions. Forward- looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of Asia Premium Television Group, Inc.'s (''ATVG'') product and services in the marketplace, competitive factors and changes in regulatory environments. These and other risks relating to ATVG's business are set forth in ATVG's Annual Report on Form 10-K for the period ended September 30, 2007 filed with the Securities and Exchange Commission on December 31, 2007, and other reports filed from time to time with the Securities and Exchange Commission. By making these forward-looking statements, ATVG disclaims any obligation to update these statements for revisions or changes after the date of this release.

SOURCE Asia Premium Television Group, Inc.

Source: PR Newswire (May 15, 2008 - 9:37 AM EDT)

News by QuoteMedia

On January 3, 2008, the Company released a press announcement to disclose its mobile business expansion into Jiangxi Province through an agreement with the China Mobile and Communications Association ('CMCA') and its wholly-owned affiliate Union Max Enterprises, Ltd ('Union Max').

Although the January 3 announcement contained accurate information regarding P Phone's plans for expansion into China's mobile sector, the release lacked sufficient detail regarding the company's agreement with CMCA/Union Max.

Through the current press release, the Company wishes to clarify two points in regard to the January 3 announcement:

    (1) P Phone Mobile Networks (a.k.a. Asia Premium Television Group, Inc.)
        will not provide 'basic' mobile services such as those provided by
        China's leading mobile operators, China Mobile and China Unicom, to
        mobile users in Jiangxi province.  Rather, P Phone plans to provide
        'value-add' mobile services-such as resale of China Mobile minutes,
        debit-card based mobile payment and mobile-based marketing services-
        in partnership with China Mobile (Jiangxi).

    (2) Through its agreement with CMCA/Union Max, P Phone Mobile Networks
        (a.k.a. Asia Premium Television Group, Inc.) did not acquire 70%
        equity ownership in Jiangxi Hongcheng Tengyi Telecommunication Company,
        Ltd ('Jiangxi Hongcheng'), a local mobile services provider in Jiangxi
        Province.  Rather, P Phone entered into an agreement to work Jiangxi
        Hongcheng to re-sell China Mobile minutes in Jiangxi Province.
        According to the terms of the agreement, P Phone will be entitled to
        70% of Jiangxi Hongcheng's profits.

        With exception to the clarified points above, the Company intends to
        pursue its mobile services strategy in Jiangxi province as described
        in the press announcement dated January 3, 2008.

About P Phone Mobile Networks, Ltd. (a.k.a. Asia Premium Television Group, Inc.)

P-Phone Mobile Networks Ltd (a.k.a. Asia Premium Television Group, Inc.) was incorporated in Nevada in 1989 and is operating in China. The Company's principal executive offices are located at Suite 602, 2 North Tuanjiehu Street, Chaoyang District, Beijing 100026, People's Republic of China: the telephone number is (8610) 6582-7900.

The information in this discussion may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties, including statements regarding the Company's capital needs, business strategy and expectations. Any statements that are not of historical fact may be deemed to be forward-looking statements. Actual events or results may differ materially from the anticipated results or other expectations expressed in the forward- looking statements. In evaluating these statements, you should consider various factors, including the risks included from time to time in other reports or registration statements filed by the Company with the United States Securities and Exchange Commission. These factors may cause the Company's actual results to differ materially from any forward-looking statements.

SOURCE P Phone Mobile Networks, Ltd.

Founded in 2004, Globstream Technology, Inc. ('Globstream') is a leading provider of mobile media services in the Great China Region. The company develops and owns mobile technology to facilitate the efficient delivery of multimedia content such as audio and video clips on mass-market feature phones over 2.5G-3G networks ('content delivery software').

According to the terms of agreement, P Phone will acquire exclusive, permanent global rights to Globstream's content delivery software (in all areas except for financial or business-related content) for a consideration of US$960,000. The consideration is to be satisfied through the issuance of 240,000 new shares of P Phone (a.k.a. Asia Premium Television Group, Inc.) at US$4 per share. The agreement is expected to close within 30 days.

P Phone plans to use Globstream's technology for the development of its P Phone personal media services. These services -- expected to launch in late 2008 -- will initially enable users to access targeted news and media content on their mobile phones. Later, the services will enable users to search and retrieve audio-video files with best-of-breed performance using Globstream's content delivery software.

In conjunction with the signing of the agreement, the Company has announced two new management and director appointments.

The Company has appointed Dr. Wenjun Luo, to serve as a Chief Technical Officer and director of the Company, effective January 16, 2008.

Dr. Luo is a leading IT and mobile services professional with over 10 years of experience in the global handheld industry. While at Globstream, Dr. Luo rolled out the first wireless streaming audio/music portal for the mass mobile phone market in China and built strategic partnerships with major media companies and mobile carriers in China. Prior to Globstream, Dr. Luo served as a management consultant at McKinsey & Company's Great China Office and held various management positions at Sun Microsystems, Palm, Inc. and 3 Com Corp. Dr. Luo earned an MBA from the University of California's Haas School of Business in Berkeley, CA, a PhD from the University of Pennsylvania's School of Electrical Engineering in Philadelphia, and a B.S. from Shanghai Jiao Tong University's School of Electrical Engineering in Shanghai, China.

The Company has also appointed Mr. Pat McVeigh, former CEO of PalmSource, Inc., to serve as Chairman of the Advisory Committee of the Company, effective January 16, 2008. Mr. McVeigh brings to P Phone more than 20 years of experience in the high technology and consumer electronics industry. Prior to joining PalmSource, Inc., Mr. McVeigh served as CEO of Aliph Corporation, a developer of next-generation audio and speech technologies for mobile communications devices. At Aliph, McVeigh prepared the company for the commercial launch of their technology to the consumer electronics and cellular after-markets. Prior to that, Mr. McVeigh spent nearly 10 years with Apple Computer in the sales department. McVeigh holds a bachelor's degree in psychology from Clark University in Worcester, Massachusetts.

Mr. Lo Pei De, Co-Chairman of P Phone, Inc. commented, 'It is with pleasure that we welcome aboard Dr. Luo (as CTO and director) and Mr. McVeigh (as Chairman of the Advisory Committee). We have acquired rights to Globstream's content delivery software because we believe it has strong synergies with our current technology portfolio. We look forward to working integrating this software into our personal media service platform to enhance the overall user experience of our mobile-based payment, media and marketing business in Jiangxi province.'

About P Phone Mobile Networks, Ltd. (a.k.a. Asia Premium Television Group, Inc.)

P Phone Mobile Networks Ltd (a.k.a. Asia Premium Television Group, Inc.) was incorporated in Nevada in 1989 and operates in Mainland China. The Company's principal executive offices are located at Suite 602, 2 North Tuanjiehu Street, Chaoyang District, Beijing 100026, People's Republic Of China: the telephone number is (8610) 6582-7900.

SOURCE P Phone Mobile Networks, Ltd.

Source: PR Newswire (January 17, 2008 - 5:51 AM EST)

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1. Name Change

In order to legally effect the name change to Entertainment Today Digital, ATVG plans to acquire the rights to use the Entertainment Today ('ET') brand name from Entertainment Today Inc. Founded in 1967, Entertainment Today is a well-know entertainment press brand and web portal based out of Los Angeles, California. ATVG wants to license the Chinese non-exclusive rights to the ET brand to promote its planned entertainment related content business. ATVG plans to acquire the rights to the ET brand in China through a ten year licensing agreement with Entertainment Today Inc.

2. ET Digital's Future Business Strategy: 'Mobilizing Entertainment'

ATVG (to be renamed ET Digital) shall strive to be China's leading provider of mobile entertainment technology and content. ATVG will focus its efforts on expanding its existing mobile marketing strategy by leveraging the Company's existing and future mobile technologies through third parties licensing agreements, and by developing internet based entertainment content for mobile distribution. The company's business operations will be divided into two parts: 1) Mobile internet software licensing and mobile community distribution; and 2) Entertainment related internet based mobile content production and distribution. By licensing its mobile media software to third parties while also creating its own top-tier internet based content for mobile distribution, ATVG would be in a unique position to capture a large segment of the current mobile market and thereby generate substantial marketing and advertising opportunities.

1) Mobile Internet Software Licensing and Mobile Community Distribution

The Company's mobile internet software licensing and mobile community distribution business would deploy a combination of existing and future mobile assets for sale through third party licensing agreements. Through these agreements the Company plans to build multiple user databases with highly specific consumer data, which would be leveraged to develop and sell targeted mobile marketing solutions to clients. ATVG plans to sell licenses for third parties to use P Phone, PIMIE, and Globstream mobile technologies. This would allow ATVG to generate cash revenues and gain non-exclusive proprietary rights to its client companies' mobile user databases. These databases would provide the backbone for ATVG's future mobile marketing business by giving the company access to as vast array of mobile user data that could be used to offer specialized and targeted mobile marketing solutions to advertisers.

A) Leveraging Existing Assets

ATVG (to be renamed 'ET Digital') currently owns the P Phone and PIMIE mobile technologies, as well as the rights to a Jiangxi based wireless mobile minutes top-up business (see company SEC fillings on 2008.01.08 and 2008.05.16). P Phone, PIMIE, and the Jiangxi top-up businesses were part of ATVG's original mobile marketing strategy, however, due to a lack of operating funds and other factors beyond the company's control, ATVG was forced to wind down their business operations and eventually write them off. The Company still owns the rights to the P Phone and PIMIE technology. ATVG also still owns the right to operate as a Provincial Class One Service Provider in Jiangxi province and has a 70% stock ownership interest in the mobile minutes reselling business Jiangxi Hongchen Tenyi Telecommunications Company, Ltd (collectively referred to as the 'Jiangxi wireless mobile top up business').

ATVG plans to leverage its P Phone and PIMIE technologies by selling

usage rights through third-party licensing agreements. Under the expected terms of the third-party licensing agreements, ATVG would receive cash payments as well as proprietary rights to the user database information generated by the user communities.

The Company plans to leverage the rights and assets to its now dormant

Jiangxi wireless top-up business by subcontracting the operations to CEC Unet Plc. ('CECU') and Tenyi Telecommunications, Ltd ('Tenyi'). CECU was originally supposed to assume control of ATVG's wireless top-up business in Quarter 1 2008, but was unable to do so because of cash fund raising difficulties. As a result the project never got off the ground and was shelved by ATVG. CECU's cash flow problems are being resolved and ATVG expects CECU to be able to assume operational control of the business sometime in Quarter 3 or 4 2009. Tenyi, a shareholder in ATVG controlled Hongchen Tenyi Telecommunications Company Ltd, is also a potential subcontractor of the business. In exchange for subcontracting the wireless top-up business operations to CECU or Tenyi, ATVG expects to receive a profit percentage as well as proprietary rights to CECU's mobile user database.

B) Acquiring New Assets

ATVG (to be renamed 'ET Digital') is currently a convertible notes holder in Globstream Technology, Inc., a mobile technology internet software developer. In order to extend the breadth of its mobile internet software licensing and mobile community distribution business by gaining licensing rights to Globstream's mobile technology, ATVG is planning to acquire 100% of Globstream Ltd. To that end the Company is already in final status negotiations with Globstream to secure the acquisition.

Globstream is a Cayman Island based company founded by Dr. Wenjun Luo, whose lead investors include Will Stewart, Chairman of Sand Hill Capital, and Patrick McVeigh, a former senior executive of Apple and Palm. The Company has developed a unique mobile internet software called Total Mobile Media ('TMM') based on Dr. Luo's Ph.D. research at the University of Pennsylvania and the resultant patent-pending technology.

Internet content providers who purchase the rights to use the TMM software have an unprecedented ability to 'mobilize' their web based content. In China there are over 600 million mobile users compared to only 290 million internet users. Because TMM is a Java based software it can be used on the majority of the mobile phones already on the Chinese market. TTM uses China's existing GPRS and EDGE mobile networks and hence provides an immediate market entry point for clients of TMM solutions. According to Dr. Luo, 'Our competitive advantage is that our J2ME based media streaming technology and software gives us an addressable market of more than 80% of the mobile phone market, whereas most existing media streaming solution only support high-end smartphones and therefore only have around 10-20%. What's more, Globstream's licensees don't have to wait another 2-3 years for 3G networks to be pervasive in China in order to provide high quality mobile media-they can do it now. That means we can establish ourselves as a major player in China's mobile media market by becoming an accessible and recognizable brand to mobile users and content providers alike.'

TMM software can be downloaded by users directly on to their phones, and the software allows them to seamlessly access streaming internet videos, audio files, text, and photos directly from licensed online content providers. Users can receive advertisements and coupons along side of internet media content. Users' preferences and habits are tracked through cookies, thereby making it possible to glean highly valuable marketing information as well as determine advertisement conversion rates.

TMM is a proven technology, and Globstream has already entered into strategic partnerships with two of China's largest media companies: China Central Television ('CCTV') and China National Radio ('CNR'). Under the agreements, CCTV and CNR will adopt Globstream's TMM solution to enable their mobile community users to access CCTV and CNR's rich internet content directly from mobile phones.

The target clients for TMM would be large to medium Chinese based internet media content providers. These could include, but would not be limited to, traditional media businesses with TV, radio, newspaper and magazine operations, as well as other existing online news, sports, and entertainment sites. Potential clients could also come to include any consumer brand companies and advertisers seeking to reach and attract consumers via mobile means.

ATVG plans to license the software to third parties in exchange for cash payments and proprietary rights to the user databases of its client content providers. By accessing the various databases of its different licensees, ATVG will be able to put together detailed marketing strategies based on dozens of demographics and interests. We can then supply directed and effective mobile advertising solutions to advertisers.

2) Mobile and Internet Content Production and Distribution Business

In order to capitalize on our acquired ability to distribute web based mobile media content and maximize our ability to generate mobile marketing revenues, ATVG (to be renamed ET Digital) plans to develop its own internet based mobile media entertainment content.

ATVG plans to derive its internet and mobile content by aggregating China's best entertainment related internet content consisting primarily of entertainment news and blogs, celebrity videos and music, and fan clubs and message boards. Hosted on one of China's leading news portals, this content would also be made available to mobile users via our TMM software. In order to generate the highest quality entertainment content, ATVG plans to leverage its existing relationships in the entertainment industry to assemble over 100 of China's top entertainment journalists and bloggers, and publish their content on our website. We are currently in discussion with one of China's biggest internet news portals to host the ET Digital website.

ATVG believes that the key to developing its mobile marketing strategy is to develop a 'mobilized community' around highly popular, easily accessible, top quality mobile content. A strong community of users will drive advertising and insure high visibility for client companies.

According to one of ATVG's director's Mr. Jing Xing, who is involved in other successful media marketing ventures, 'Our experience shows that successful media marketing businesses are always based around content. Content drives users, users drive advertising. If you can develop good content and own an innovative, high-tech means of distribution, then you can simultaneously develop a community of users and advertisers. We believe that is exactly what ET Digital's model of leveraging content and mobile distribution will do, and it is how we plan to make ET Digital a leader in China's emerging mobile market.'

SOURCE Asia Premium Television Group

Source: PR Newswire (January 16, 2009 - 7:15 AM EST)

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