Albany, NY — July 30, 2009 – Michele PW (Pariza Wacek), a professional copywriter and Internet marketing strategist will share prospect conversion tips and tactics with business owners when she speaks on “The 5 Psychological Triggers to Turn Prospects into Clients” on Monday, August 24 at 8 PM ET (5 PM PT), as part of the Penny Pinching Publicity Platinum Teleseries.

“Many entrepreneurs, coaches, consultants and solo professionals are looking for ways to get prospects to pull the trigger to buy a product or service,” says Shannon Cherry, creator of www.PennyPinchingPublicity.com. “Having Michele PW on our teleseries will help business owners to learn what really turns a warm lead into a hot client or customer.”

Cherry is known as The Power Publicist. She’s the owner of Be Heard Solutions (www.beheardsolutions.com), which helps business owners and entrepreneurs attract targeted prospects by using publicity to make them the recognized experts in their field. For more than 15 years, she’s created PR and promotions programs to help clients gain market share.

Known as the Ka-Ching! marketing strategist, Michele PW is the owner of www.MichelePW.com. She helps professionals learn to attract more clients with powerful copywriting and social media marketing techniques.

During the “The 5 Psychological Triggers to Turn Prospects into Clients” teleclass, participants will learn:
•    How prospects think when evaluating what you have to offer
•    Why you need to lead them like Hansel and Gretel, with crumbs along the way to their decision
•    The most essential element to get potential customers to buy
•    And more

The Penny Pinching Publicity Platinum program is a monthly mastermind membership, which features nationally-recognized experts to help entrepreneurs, business owners, coaches, consultants and solo professionals to build their business using proven marketing and public relations strategies.  Each month, members receive:

• •    A special report on a specific marketing topic
• A fill-in-the-blank press release
• Media contacts
• Two teleclasses a month
• Recordings of the classes
• Laser coaching
• And more

“So many business owners don’t want to hire a marketing professional, but know the importance of using publicity and marketing to grow their businesses,” says Cherry. “Many had approached me, looking for an alternative. So I developed the Penny Pinching Publicity series to help entrepreneurs get low cost, high impact marketing they learn from experts in the field and can implement themselves.”

To register go to http://www.pennypinchingpublicity.com

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“Cherry Communications is thrilled to be part of the team for this up-and-coming company,” said Shannon Cherry, Cherry Communications president.  “Using state-of-the-art technology, this partnership proves that you don’t need a PR firm in your own backyard to obtain positive outcomes.”

Edith’s was founded by Anne Zuckerman, who reinvented her mother’s women’s intimate apparel shop to create items to help women feel more beautiful and comfortable. Based in Pennsylvania, Edith’s product line includes Bezi Bra Discs, a devise to prevent nipple protrusion, and Bezi Sport, a line of sports bras and biker shorts that have unique pockets to hold an mp3 player.

Cherry Communications is working with the company to promote their complete product line nationally.

About Cherry Communications (www.cherrycommunications.com)
Based in the Capital Region of New York, Cherry Communications is a virtual strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, call 800.257.0633 or email: contact@cherrycommunications.com.
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Albany, NY — June 8, 2009 – Leesa Barnes, an online marketing expert will share Twitter promotion tips and tactics with business owners when she speaks on “5 Ways to Attract All the Leads You Can Handle Using Social Media” on Monday, June 22 at 8 PM ET (5 PM PT), as part of the Penny Pinching Publicity Platinum Teleseries.

“With social networking sites like Twitter growing in leaps and bounds, many entrepreneurs, coaches, consultants and solo professionals are looking for ways to use social media to increase their publicity, ” says Shannon Cherry, creator of www.PennyPinchingPublicity.com. “Having Leesa on our teleseries will help business owners to learn how to utilize such tools as a means to make more money and increase brand awareness.”

Cherry is known as The Power Publicist. She’s the owner of Be Heard Solutions (www.beheardsolutions.com), which helps business owners and entrepreneurs attract targeted prospects by using publicity to make them the recognized experts in their field. For more than 15 years, she’s created PR and promotions programs to help clients gain market share.

Barnes is the owner of www.MarketingFit.com. She helps professionals learn to attract more customers using online marketing methods, including social media, podcasting, blogging and email newsletters.

During the “5 Ways to Attract All the Leads You Can Handle Using Social Media” teleclass, participants will learn:
•    The three pitfalls of social media
•    How to LEAD your way to attract new prospects
•    Why being emotionally attractive works
•    And more

The Penny Pinching Publicity Platinum program is a monthly mastermind membership, which features nationally-recognized experts to help entrepreneurs, business owners, coaches, consultants and solo professionals to build their business using proven marketing and public relations strategies.  Each month, members receive:
•    A special report on a specific marketing topic
•    A fill-in-the-blank press release
•    Media contacts
•    Two teleclasses a month
•    Recordings of the classes
•    A forum to ask questions
•    And more

“So many business owners don’t want to hire a marketing professional, but know the importance of using publicity and marketing to grow their businesses,” says Cherry. “Many had approached me, looking for an alternative. So I developed the Penny Pinching Publicity series to help entrepreneurs get low cost, high impact marketing they learn from experts in the field and can implement themselves.”

Memberships are currently available for $47. For more information, or to register go to http://www.pennypinchingpublicity.com

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Albany, NY –June 2, 2009 -  Be Heard Solutions recently added a new program to help small business owners, entrepreneurs and nonprofit leaders get the publicity they desire through Endless Publicity Blueprint program at http://www.EndlessPublicityBlueprint.com

“Public relations and marketing are essential to increase a business’s revenue or to improve its professional image, but relying on a public relations expert can be costly. This is the right place if you are looking to learn tons of publicity methods and tips to improve your business that you can start using immediately. ,” says Shannon Cherry, APR, president of Be Heard Solutions. “Gimmicks may get you 15 minutes of fame, but the Endless Publicity Blueprint program will help create a lifetime of publicity.”

The new 12-week program begins in June and offers learners integrated publicity and public relations training, coaching, support and resources to make it possible.

“Only 15% of new businesses in the U.S. exist after five years and most of those only break even. Poor marketing is one key element that lead to failure,” says Cherry. “Most small businesses do not have large advertising budgets. This program allows for a cost-effective solution to get big advertising results.”

The 12 class topics include:
•    Target Market
•    Identifying Newsworthy Angles in Your Business
•    The General Press Release
•    The Tips-Style Press Release
•    Media alerts and calendar listings
•    Making your publicity tools do double duty – and automating some of the process
•    Blogging for business
•    Promoting your product or service
•    Promote your event
•    Tricks of the trade: Using Editorial Calendars and HARO to generate even more publicity
•    Tricks of the trade: Hot Guest Sheets & Letters to the Editor
•    Tricks of the trade: media interviews
Program participants will receive one-on-one consultations with Cherry, access to teleconferences on public relations and publicity topics each month, contacts to reporters, and much more that will help them learn the skills to generate their own free publicity. The class is limited to no more than 10 participants.

Classes begin on June 17, and there are two payment options to choose from. Visit http://www.EndlessPublicityBlueprint.com for more details.

Based in the Capital Region of NY, Be Heard Solutions, a subsidiary of Cherry  Communications, is a strategic virtual communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 800.257.0633 or email: assist@beheardsolutions.com.

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“Cherry Communications is thrilled to be part of the team for this up-and-coming company,” said Shannon Cherry, Cherry Communications president.  “Using state-of-the-art technology, this partnership proves that you don’t need a PR firm in your own backyard to obtain positive outcomes.”

Ashley Brown created Ashley Brown Photography in 2007 as an exclusive children’s photographer in the Capital Region of NY.  Her techniques focus on capturing a glimpse of time using realistic rather than posed techniques.

Cherry Communications is working with the company to increase business development through public relations and marketing.

About Cherry Communications (www.cherrycommunications.com)
Based in the Capital Region of New York, Cherry Communications is a virtual strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, call 800.257.0633 or email: contact@cherrycommunications.com.
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“Cherry Communications is thrilled to be part of the team for this up-and-coming company,” said Shannon Cherry, Cherry Communications president.  “Using state-of-the-art technology, this partnership proves that you don’t need a PR firm in your own backyard to obtain positive outcomes.”

Alexi Sebasttien, owner of Little Efforts Big Results, is an expert in entrepreneur success coaching. A master of scientific hand analysis and neuro-linguistics, through the company Sebasttien offers teleseries, programs and coaching services to help entrepreneurs get to the root of what’s holding them back quickly.

Cherry Communications is working with the company to increase business development through public relations and marketing.

About Cherry Communications (www.cherrycommunications.com):
Based in the Capital Region of New York, Cherry Communications is a virtual strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, call 800.257.0633 or email: contact@cherrycommunications.com.
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“Cherry Communications is thrilled to be part of the team for this much organization,” said Shannon Cherry, Cherry Communications president.  “With Speech and Hearing Awareness Month just around the corner, we are looking forward to getting the word out on the vital role speech-language pathologists and audiologist have in New York.”

Since 1950, the New York State Speech-Language-Hearing Association (NYSSLHA) has represented, enhanced, safeguarded and advocated for the professions of speech-language pathology and audiology and individuals served by members of these professions.

Cherry Communications is working with the nonprofit to promote a Speech and Hearing Awareness Month campaign.

About Cherry Communications (www.cherrycommunications.com):
Based in the Capital Region of New York, Cherry Communications is a virtual strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, call 800.257.0633 or email: contact@cherrycommunications.com.

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Albany, NY- May 20, 2009 - Shannon Cherry, owner of Be Heard Solutions, has introduced a new membership based program for small business owners called Penny Pinching Publicity.

“If you’re not making the most of PR, you’re losing sales. Penny Pinching Publicity puts all the resources of a PR agency at your fingertips, and gives you all the tools you need to get free and credible exposure for your products, services, or company,” says Shannon Cherry, APR, president of Be Heard Solutions.

The program offers a monthly customizable press release that businesses can use to promote products and services, an ebook on a marketing topic, two teleseminars on marketing and promotions, and private laser coaching sessions to help with their immediate marketing and PR needs. Subscribers also receive media lists, additional tips and PR advice.

A recent study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. “With this program, I give my members all of the tools they need to write and send out press releases that will help them attract more clients and customers,” says Cherry. “Publicity is the key to success for small businesses and it doesn’t have to break your budget.”

A subscription to Penny Pinching Publicity is $47 per month.

For more information, or to sign up for Penny Pinching Publicity, go to: http://www.pennypinchingpublicity.com/

About Be Heard Solutions (http://www.beheardsolutions.com)
Based in the Capital Region of NY, Be Heard Solutions, a subsidiary of Cherry Communications, is a strategic communications firm that works with businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 518-248-6592 or email: contact@beheardsolutions.com.

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Listen to this post]]> http://cherrycomcast.com/mediaroom/?feed=rss2&p=56 http://cherrycomcast.com/mediaroom/?p=54 http://cherrycomcast.com/mediaroom/?p=54#comments Thu, 14 May 2009 12:36:33 +0000 Shannon http://cherrycomcast.com/mediaroom/?p=54 Nationally recognized business coach reveals how to create several passive income streams at www.PennyPinchingPublicity.com

Albany, NY — May 14, 2009 – Alicia Forest, a business coach will share passive income creation tips and tactics with business owners when she speaks on “Creating Multiple Income Streams” on May 18 at 8 PM ET (5 PM PT), as part of the Penny Pinching Publicity Teleseries.

“Many entrepreneurs, coaches, consultants and solo professionals are looking for ways to grow their business without trading hours for dollars, ” says Shannon Cherry, creator of www.PennyPinchingPublicity.com. “Having Alicia on our teleseries will help business owners to learn exactly how to take a service-based business into one that sells much needed products.”

Cherry is known as The Power Publicist. She’s the owner of Be Heard Solutions (www.beheardsolutions.com), which helps business owners and entrepreneurs attract targeted prospects by using publicity to make them the recognized experts in their field. For more than 15 years, she’s created PR and promotions programs to help clients gain market share.

Forest, is the owner of www.ClientAbundance.com. She helps solo professionals learn to leverage the power of the Internet to make more money in a meaningful and sustainable way.

During the “Creating Multiple Income Streams” teleclass, participants will learn how to:
• Identify potential products you can create that your target market is eager to buy
• Create products without spend a ton of extra time and effort
• Discover strategies to sell – even in a weak economy
• And much more

The Penny Pinching Publicity Platinum program is a monthly mastermind membership, which features nationally-recognized experts to help entrepreneurs, business owners, coaches, consultants and solo professionals to build their business using proven marketing and public relations strategies. Each month, members receive:
• A special report on a specific marketing topic
• A fill-in-the-blank press release
• Media contacts
• Two teleclasses a month
• Recordings of the classes
• Laser coaching sessions with publicity expert Shannon Cherry
• A forum to ask questions
• And more

“So many business owners don’t want to hire a marketing professional, but know the importance of using publicity and marketing to grow their businesses,” says Cherry. “Many had approached me, looking for an alternative. So I developed the Penny Pinching Publicity series to help entrepreneurs get low cost, high impact marketing they learn from experts in the field and can implement themselves.”

The Penny Pinching Publicity membership program is $47 per month until the end of June. For more information, or to register go to http://www.pennypinchingpublicity.com

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Contact:
Shannon Cherry
800.257.0633, ext 4
news@cherrycommunications.com

“Autism effects one out of every 150 children, including my own twin daughters,” says Shannon Cherry, APR, president of Be Heard Solutions. “I wanted to do something that helped raise much needed funds for organizations that serve children who are Autistic, so I tied it in with the launch of The Inside Scoop, which can help thousands of business owners.”

The Inside Scoop is based on a survey Cherry completed, polling more than 800 media professionals. She asked them about press releases, their use of social media, and the typical mistakes most business owners make when trying to get publicity. Broken down into four modules, The Inside Scoop helps business owners, entrepreneurs, coaches and consultants learn about getting media coverage effectively without spending a lot of money on advertising.

The complete Inside Scoop program is available for $257 for a limited time at http://www.InsideScoopPublicity.com, with partial proceeds from the sale benefiting Autism charities.

About Be Heard Solutions (www.beheardsolutions.com)
Founded by The Power Publicist Shannon Cherry, Be Heard Solutions, a subsidiary of Cherry Communications, is a virtual publicity and marketing firm that helps business owners and entrepreneurs attract more targeted clients and customers by using the power of publicity and promotions. In addition to one-on-one marketing communications services, Be Heard Solutions also provides products and learning programs to help business owners, solo-professionals and consultants increase their reach and make more money.

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