CCL Container Corporate News

Tecate Taps CCL Container to Cash in on Bottlecan Demand.

Tue, 8 Sep 2009 13:19:00 -0400

Tecate, one of Mexico’s most popular beers, and a leading Mexican export for more than 60 years, has enhanced its image and dramatically increased demand by offering its “cerveza” in aluminum bottles...

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

Banana Boat Line Gives New CCL Technology Its Day In The Sun.

Tue, 4 Aug 2009 12:00:00 -0400

The Banana Boat line of sun protection products seems to have everything under the sun going for it when it comes to protecting us from harmful Ultra Violet rays, including the skin it’s in.

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

Links for 2009-04-15 [del.icio.us]

Thu, 16 Apr 2009 00:00:00 PDT

Post #822195 - WriteSomething
The brand matters

Links for 2009-02-26 [del.icio.us]

Fri, 27 Feb 2009 00:00:00 PST

TheBrandMatters
Most CEOs I’ve talked with recently, while expressing concern about economic conditions, are most certainly not paralyzed by them. They’re going about executing their game plans, and pushing sales and marketing initiatives aggressively. What I admire most about the executives I’ve had the pleasure of speaking to over the last few weeks is, virtually every one of them acknowledged two absolute truths: 1) we are in a period of change, and 2) their top priority as CEO is to help their organizations successfully navigate these changing conditions.

Links for 2008-11-05 [del.icio.us]

Thu, 06 Nov 2008 00:00:00 PST

Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”
What does it take to get their vote?
Every 4 years we elect a new leader of the free world. But what are those qualities of leadership that we keep looking for? And are they, in fact, the same qualities your customers are looking for when they make a decision to buy from you over one of your competitors?
After the Show, What Will You Have to Show for It?
You didn’t have to get past a gatekeeper. You didn’t have to get them to open your mail, or read your ad, or accept your e-mail. They came to you. The question is, what frame of mind were they in when they approached your booth? What impression did they have of your company before the face-to-face encounter, and what were they thinking as they walked away?
Method Mapping, The secret revealed.
It doesn’t matter what business you are in, you have your own way of doing things, your own methodology, your own unique process. This is your secret formula. Only, why keep it a secret?
The Need for Speed in the Age of e.
The advantages of moving fast and being first have never been more apparent. Our world is moving at the speed of e. Information is shared instantaneously and globally. Markets are affected by minor shifts in supply and demand overnight. There is little time for lag time in our e-driven environment, and no putting off until tomorrow what must be done today.
Brand Matters: How 2.0 are you?
A Web 1.0 site just lays out the information and doesn’t give the visitor much ability to pick and choose, let alone save and share. On the other hand, a 2.0 site allows visitors to interact with your content.
3 Ways to position Your Brand for Success in an Uncertain Economy
I confess. I'm guilty. I spent a few days last week watching the Dow tick up and down on Yahoo Finance like a fat kid waiting for a cupcake. It sucked me in. Maybe it sucked you in, too. But just as the "glass-is-half-empty" mentality took me over, I was struck by an uplifting, "half-full" insight: the moment that things look most bleak, is the moment right before they start to improve. Many say the worst of this economic slump is far from over, yet I see modest improvements inching up all around us.
BrandMatters Survey Results
If you filled out the survey that came along with last month’s Brand Matters, you helped us find out what our readers are feeling about the short-term future of the economy, how sales within their own companies will compare to overall trends, and when and how marketing dollars will be employed.
Achieving Brand Leadership in the age of E-
The way to start is by replacing your old marketing tools with brand new ones that take full advantage of all that we've learned about effective communications in the age of e. For those who are not quite convinced that e-marketing tactics are the brand builders and money makers of tomorrow, just look at the numbers.

Links for 2008-10-31 [del.icio.us]

Sat, 01 Nov 2008 00:00:00 PDT

It's Wednesday, February 21st at 10:45a.m., Time to Conquer Your Fear
I pushed on, and slowly, people started to get it. Companies bought in, and a number of those clients are now reaping the rewards of a branded foundation.
Your Customer Just Replaced Your CEO
The word is out. Advertising in the traditional sense is dying. Some would argue it’s already dead. Interruptive advertising – via TV, radio, Internet or phone – has given rise to as many means to shut out marketing messages as there are to deliver them. Think iPod, TiVo, Do Not Call, and Anti-Spam. All forms of anti-communication.
Sharp Design Equal Strong Sales
Who would have thought design innovation would be found in the most industrial of products, one that has two large concrete wheels and helps build our heavily trafficked Garden State infrastructure?
The Top 11 Branding Challenges Facing Mid-Sized Companies
Often, an event triggers brand development or re-branding. Signaling comments include, “We have a major tradeshow coming up. . .” or, “We’re being featured in a major publication and want to place an ad, but we don’t know how to position ourselves.” With neither a plan nor procedures, your company simply “reacts” to opportunities for exposure.
What's the Hang-up? Strategic or Tactical?
Why do these projects – the corporate brochure, web site, company newsletter, or sales presentation package – get stalled in the first place? And, in other cases, why do seemingly well-executed projects or campaigns fail to deliver?
Coping with a Marketing Crisis: When to Throw Strategy out the Window
Many of our clients originally came to us in crisis mode, citing the well-worn, used and abused, “We need this done ASAP!” It’s a phrase I would like to see abolished, not because I’m dismissive of urgent situations (if anything we love a challenge around here). It’s because that in a true marketing or brand emergency situation, “ASAP” is a meaningless expression.

Rubyy Teams With CCL Container to Energize 24-hour Luxury Lifestyles.

Thu, 2 Oct 2008 15:46:22 -0400

If you’ve been to the Playboy Mansion lately, or you were invited to Prince’s Oscar Party or Kanye West’s private concert in LA, you may already know what a bottle of Rubyy looks and tastes like. If...

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

ALUMINUM BOTTLES FROM CCL CONTAINER CAPTURE THE ESSENCE OF EMBODI.

Tue, 9 Sep 2008 17:04:15 -0400

Embodi is the all-natural health drink that invites consumers to live longer, live better, and also benefit from the many qualities of aluminum bottles. For the ideal package for this unique drink,...

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

CCL CONTAINER ADDS SECOND MEXICO PLANT TO MEET GROWING ALUMINUM PACKAGING DEMAND.

Wed, 3 Sep 2008 12:14:10 -0400

CCL Container has announced the scheduled completion of a second manufacturing facility in Mexico in order to better serve its customers throughout Mexico and major North American markets.

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

FORM FOLLOWS FUNCTION FOR THE M13 LINE OF BEVERAGES PACKAGED IN ALUMINUM BOTTLES BY CCL CONTAINER.

Fri, 22 Aug 2008 14:14:29 -0400

In a classic case of form following function, the makers of M13™ functional beverages teamed up with CCL Container for its new line of health beverages.

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

CCL and Mountain Dew Turn the Aluminum Bottle into an Art Form.

Fri, 25 Jul 2008 12:23:29 -0400

When Mountain Dew launched its Green Label Art series in May of 2007 it was the first time a major carbonated soft drink (CSD) was offered to the North American consumer in an aluminum bottle.

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.

CCL Container Names New VP Sales and Marketing.

Fri, 25 Jul 2008 12:23:29 -0400

CCL Container, the leading producer of rigid aluminum packaging in North America, has named Charlie Herrmann to the position of VP Sales and Marketing.

CCL CONTAINER is North America's leading producer of aluminum packaging, including aluminum beverage bottles, aluminum aerosol cans, barrier packaging and other specialty aluminum packaging for top brand beverage, personal care, household, pharmaceutical, food, and industrial products.