We also allow publishers to set the minimum quantity of impressions an advertiser can purchase. We all know that purchasing a couple thousand impressions on a large site is a recipe for poor ad performance, so publishers can now counteract this mistake before it even becomes an issue.

You can set this number in your BSA account by logging in, clicking on your dashboard, and clicking the “actions” pulldown menu to the right of the ad zone you’d like to adjust. Select “ad settings” and you’ll see it added to the list.

Let us know if you have any questions about these features!

We’re looking for someone to be the second in command of our online marketplace (the largest such marketplace in the world).

Why you should be interested:

• You will make a direct impact on the entire company and help sculpt the process with which we handle all of our website recruitment efforts and improvements. Like any job, there are daily tasks that aren’t thrilling, but we can legitimately say that you will have more power to affect an entire company than you could almost anywhere else.
• Online advertising is a booming industry, and we’ll give you amazing professional development and experience by teaching you everything there is to know about online marketing.
• We’re a fast growing, bootstrapped, and profitable company with health and dental benefits, a 401k plan, and a whistle-worthy laptop for all full-time employees.

What we’re looking for:

• The publisher facing side of our company is currently manned by one employee who receives help from the other members of the team, but really needs a protege to help guide that entire side of the business. You will be part of a 4 person team within the company, a tight knit group that really knows how to get things done.
• If you’re familiar with the basics of online advertising, either as an advertiser, or a publisher, that’s a plus, but it’s not required… because you soon will be.
• You have to be able to write a damn good email. It sounds simple, but since that’s our primary mode of communication, it’s an important skill to have.
• You need to be friendly and legitimately like getting to know people better.
• We like self-starters, as we don’t have the time, or inclination, to micro-manage (that doesn’t mean we won’t give you all the support you need).

What you’d do:

• We receive over 150 site applications a day, and only accept around 15. We do our best to automate ourselves out of a job, so this process is something we are making more streamlined every day. We need your ideas on how to make this even more efficient.
• There are millions of high quality websites out there that we could sell ads for effectively, and we need someone to head our recruitment efforts, through any means necessary (whether that’s email, calls, sending T Shirts, or going to conferences and taking people out to lunch).
• Optimizing! There are over 3,000 sites in our network, and we often give them recommendations on how to attract advertisers. You’ll directly communicate with our publishers, and also design guides, walkthroughs, or tutorials (with the help of our in-house graphic designers), to pre-empt any questions.
• Anything and everything Publisher-facing will be your domain.

BuySellAds is technically based in Boston (and you’re welcome to work from our Boston office), but we also have several team members working in the Triangle, so you could join us in a co-working space, or work from home.

If this all sounds like something you’re interested in, send us an email via Jobs AT BuySellAds.com with the subject “Strategic Accounts Manager” Please include your resume, and if we think you’re a great match, we’ll reach out.

]]> http://blog.buysellads.com/2013/are-you-at-sxsw/feed/ 8 http://blog.buysellads.com/2013/are-you-at-sxsw/ http://feedproxy.google.com/~r/buysellads/~3/dWs9Gg5M2qA/ http://blog.buysellads.com/2013/new-features-for-publisher-pro/#comments Fri, 08 Feb 2013 22:48:34 +0000 Todd Garland http://blog.buysellads.com/?p=3531 Continued]]> If you are in New England or eastern Canada like some of our team, I hope you are enjoying the 2 feet of snow that’s hitting the ground right now. We released some nice updates to our Pro product this afternoon to keep you entertained over the weekend. Here’s a quick summary:

Improved Geo Breakdown

Inline access to modify a creative’s serving priority from the inventory detail and ad detail views

Improvements to the sources breakdown, so that you can see the distribution of your earnings

We’ve had a lot of users request new sources to be added, and plan to add them over the coming weeks. If you have an earnings source you would like to keep track of in Pro, let us know and we will do our best to get it added for you.

Quick access to the status settings

We added this to Campaigns Overview, Inventory Detail, and in the header of the Ad Detail views. The goal here was to give you an easier way to toggle an ad’s status in your serving lineup.

There is a lot of great stuff on the way, and we will post updates to the blog here.

The messaging system allows advertisers and publishers to mutually agree to a connection (just like LinkedIn), and from then on, they can freely communicate within the BSA application. We have the “connect” buttons live for advertisers on all of their ad detail views throughout the app, and we’ll be adding the same for publishers in the next couple weeks. It’s important to us that advertiser and publisher privacy is respected (and, let’s be honest, we want to avoid a bunch of spam), and this is why both parties are required to explicitly agree to the connection before any communication can occur.

It’s quick and easy to get going with this new feature. Here are some screenshots of it in action:

The “connect” button on ad detail views for advertisers:

Confirming the connection request before sending

The “messages/inbox” section of the app

For Pro users, messages flow right into your inbox there as well:

At BuySellAds, we love our dogs. Most of us work remotely, so they’re literally a part of the conversation (especially during Skype calls). Currently, 60% of dogs in shelters are euthanized each year… we can’t let this continue.

Thankfully, we found the FiXiT Foundation; an organization that agrees we need to tackle the source of the problem, not just the symptoms.

For more information about overpopulation, the FiXiT Foundation, and the dogs of BSA, click here.

We’re excited to announce that Unreserved is now accepting publisher applications. If you’re accepted, we’ll tweak and serve the best ads at the best price. For applicant criteria, and to apply, visit BSA Unreserved.

What makes us different

We care as much about your Unreserved inventory as we care about your directly sold inventory, and that’s why we take care to optimize it using a proven methodology; a careful mix of automated bidding and human touches to produce the best results.

We have real people continually checking your numbers every day to make sure that demand for your inventory is not only filled 100%, but also at the best rates possible.

Pooling together a large volume of inventory allows us to leverage opportunities on your behalf and reach advertisers that wouldn’t deal with publishers on an individual basis.

Many existing Unreserved alternatives lack the controls needed to optimize your impressions to their fullest. Our first step is to make sure that you’re separately optimizing impressions by country, then we set minimum price floors to prevent channel conflict, and then we juggle your ad networks to get you the biggest return on every single impression. These are just steps 1-3.

Make some money! We’ll do the dirty work.

A publisher spends years curating an audience around their area of expertise on Twitter (ranging from iPhones to popular culture). These followers actively interact with sponsored tweets by clicking on links, retweeting them entirely, and marking them as a favorite to save for later. Tweets can be the secret weapon that sets you apart in your next campaign.

We’ve recently released a page to help advertisers better understand the power of sponsored tweets, and master the steps involved in buying them. Take a look and let us know if you need any help planning a sponsored tweet campaign.

On the Advertiser Side

From an advertiser’s perspective, BuySellAds is a dream to use. With thousands of advertisers to choose from, as an advertiser, you are sure to find a website worth advertising on.

Advertisers will know that the websites that are on BuySellAds’ marketplace are of high quality with good traffic.

On the Publisher Side

The publisher side to BuySellAds cannot be beaten if you are looking at monetizing your website through banner advertising. Simply place the codes on your website and let advertisers buy your ad spaces. My own website, AskWillOnline.com, was orginally making money through PPC and Adsense. However, since using BuySellAds, I have found it very difficult not to sell advertising spaces on my website. I have been making more money through BuySellAds than I would have done in a month with Adsense.

The best bit about BuySellAds is the fact that they only take 25% of your earnings compared to 32% of Adsense.

Read the full article here: Is BuySellAds A Competitor to PPC?

We decided as a team that we wanted to share this with our community. Thanks to Tyler for letting us repost his email.

Todd,

Hello! I don’t know if you remember me, but I previously bought ads through BuySellAds shortly after you launched. My businesses at the time, FeatherCode (and later SnobbySlice) did PSD to HTML coding and we grew through buying ads through you guys.

What you may not know however, is that FeatherCode was my first business that I started shortly after my 16th birthday (just a few months after BSA was founded).

Ironically, one of those first ads I bought with my birthday money not only help turn FeatherCode into a successful business, but an
advertising agency in the Netherlands clicked on one of those ads. The founder of that agency and I became close friends and are now business partners in our new, angel backed venture called SimplySocial. So far, things are going really really well.

He would have never became a client (and business partner) if he didn’t click in our ad, purchased through your site!

Think of how many other stories you’ve been a part of in people’s lives and business careers… Must be really exciting. Keep up the great work! I was really glad to see you in Inc magazine and I thought I should touch base.

All the best,

Tyler Arnold

English
Co-Founder & CEO at SimplySocial Inc.
www.GoSimplySocial.com

If you have a similar story we would love to hear it. Send it to info@buysellads.com or drop it in the comments.