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		<title>MOO’s Melissa Romig on Rallying Company Support for Marketing</title>
		<link>https://content.buysellads.com/articles/moo-company-support-marketing/</link>
		<pubDate>Wed, 17 Oct 2018 13:57:22 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
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		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3071</guid>
		<description><![CDATA[﻿ Melissa Romig first started working in digital marketing in 1999, five years after the first display ad showed up on the internet and four years before Google AdSense launched. &#8220;We were basically pioneers,” she says. “Nobody knew what was going on.” Romig spent 16 years with agencies before joining MOO as its Digital Marketing [&#8230;]]]></description>
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		<title>13 Things We Did Right and Wrong When We Launched a Podcast</title>
		<link>https://content.buysellads.com/articles/mistakes-we-made-launching-podcast/</link>
		<pubDate>Wed, 03 Oct 2018 14:48:00 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
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		<guid isPermaLink="false">https://content.buysellads.com/?p=3334</guid>
		<description><![CDATA[Learn what we did right and wrong when we launched Season 1 of Re:Growth.]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">3334</post-id>	</item>
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		<title>HubSpot’s Sam Mallikarjunan on Running Marketing Experiments</title>
		<link>https://content.buysellads.com/articles/hubspot-marketing-experiments/</link>
		<pubDate>Wed, 19 Sep 2018 12:52:44 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
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		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3080</guid>
		<description><![CDATA[If you had to, how would you put your company out of business? For Sam Mallikarjunan, that isn’t a hypothetical question: it was his mandate as the Head of Growth at HubSpot Labs. In the role, he was responsible for discovering looming threats and turning them into growth opportunities. The products that came out of [&#8230;]]]></description>
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		<title>How to Prepare for a Surge in Website Traffic</title>
		<link>https://content.buysellads.com/articles/prepare-surge-website-traffic/</link>
		<pubDate>Wed, 12 Sep 2018 20:08:51 +0000</pubDate>
		<dc:creator><![CDATA[Laura Davey]]></dc:creator>
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		<guid isPermaLink="false">https://content.buysellads.com/?p=3235</guid>
		<description><![CDATA[So you’ve decided to invest in publisher advertising &#8211; you’ve chosen a great fit for your brand, written your copy and supplied a killer image. Job done. Time to sit back and relax, right? Sorry to tell you, but your work’s only just begun! Whenever you run an advertising campaign, such as sponsoring an email [&#8230;]]]></description>
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		<title>HelloSign’s Jackie Davis on Creating Marketing Campaigns that Scale</title>
		<link>https://content.buysellads.com/articles/hellosign-creating-marketing-campaigns-scale/</link>
		<pubDate>Wed, 05 Sep 2018 13:15:14 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
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		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3101</guid>
		<description><![CDATA[﻿﻿ Jackie Davis&#8217;s career as an analyst ended when her boss sat her down and said, &#8220;Jackie, I love you. But you belong in marketing.&#8221; Since then, she has led digital marketing for some of B2B tech&#8217;s fastest-growing companies including New Relic and Atlassian. Today, Davis is the Director of Marketing, Campaigns and Operations at [&#8230;]]]></description>
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		<title>FullStory’s Jordan Woods on Marketing Lovable Products</title>
		<link>https://content.buysellads.com/articles/fullstory-marketing-lovable-products/</link>
		<pubDate>Wed, 15 Aug 2018 13:13:33 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3092</guid>
		<description><![CDATA[The trick to completing a 1,000 piece puzzle is to start with the easy stuff, split the project into lots of smaller sections, and work towards the goal piece by piece. Making a great website is a giant puzzle, but products like FullStory help decode the bigger picture. Simply put, FullStory records user sessions so [&#8230;]]]></description>
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		<title>Slack’s Holly Chen on Blending B2C and B2B for Growth</title>
		<link>https://content.buysellads.com/articles/slack-b2c-b2b-growth/</link>
		<pubDate>Wed, 25 Jul 2018 12:42:06 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3111</guid>
		<description><![CDATA[Slack is one of the fastest growing SaaS companies of all time. Its early success can be credited to word of mouth marketing. Nowadays, it relies on a mix of digital marketing channels to drive growth. The brain behind that strategy is Holly Chen, Slack’s group growth marketing manager. Chen manages all of Slack’s digital [&#8230;]]]></description>
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		<title>The 11 Best Marketing Podcasts for Growth in 2018</title>
		<link>https://content.buysellads.com/articles/best-marketing-podcasts-2018/</link>
		<pubDate>Fri, 20 Jul 2018 12:27:24 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3032</guid>
		<description><![CDATA[Marketing podcasts let you learn from experts and keep up with the latest trends—plus, as a bonus, you can listen in from the comfort of your office, a bus, or even a treadmill. To help you discover the best ones out there, here’s a roundup of the best B2B marketing podcasts in 2018 covering everything [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">3032</post-id>	</item>
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		<title>Drift’s Dave Gerhardt on Fueling Growth through Brand</title>
		<link>https://content.buysellads.com/articles/drift-dave-gerhardt-growth-through-brand/</link>
		<pubDate>Wed, 18 Jul 2018 13:48:54 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
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		<guid isPermaLink="false">https://content.buysellads.com/?p=3159</guid>
		<description><![CDATA[Learn how brand helped Drift stand out against 7,000 competitors.]]></description>
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		<title>Ad Tech Story Time: The Secret Language of Adtechish</title>
		<link>https://content.buysellads.com/articles/ad-tech-story-time-the-secret-language-of-adtechish/</link>
		<pubDate>Wed, 11 Jul 2018 14:25:07 +0000</pubDate>
		<dc:creator><![CDATA[Joshua Schnell]]></dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[SSD]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3153</guid>
		<description><![CDATA[Ad tech is an insanely convoluted industry, dogged by gobbledygook.  It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In the second of a continuing series, we attempt to explain ad tech in terms even a ten year-old would understand.  Let’s see how all the advancements in [&#8230;]]]></description>
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		<title>How to Use B2B Demand Generation for Marketing Growth</title>
		<link>https://content.buysellads.com/articles/b2b-demand-generation/</link>
		<pubDate>Tue, 10 Jul 2018 18:05:51 +0000</pubDate>
		<dc:creator><![CDATA[Ted Vrountas]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2688</guid>
		<description><![CDATA[Everything you need to know to get started with B2B demand generation marketing.]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">2688</post-id>	</item>
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		<title>Brand Marketing: The Missing Piece of Your Growth Strategy</title>
		<link>https://content.buysellads.com/articles/brand-marketing-channels/</link>
		<pubDate>Wed, 27 Jun 2018 13:01:11 +0000</pubDate>
		<dc:creator><![CDATA[Laura Davey]]></dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3024</guid>
		<description><![CDATA[Relevance. It’s as simple as that. If your brand is relevant to an audience, they’ll pay attention to it. But what is a brand anyway? It’s easy to think of brands as two-dimensional assets &#8211; a logo, colors and font. But branding goes much deeper than that. It can represent company values, culture and personality, [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">3024</post-id>	</item>
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		<title>Measure, Optimize, Grow: 31 Free Demand Generation Tools to Power Your Strategy</title>
		<link>https://content.buysellads.com/articles/31-free-demand-generation-tools/</link>
		<pubDate>Mon, 25 Jun 2018 14:07:14 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2636</guid>
		<description><![CDATA[Check out 31 free demand generation tools to fuel your strategy.]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">2636</post-id>	</item>
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		<title>Here&#8217;s How Ad Tech Got Its Stripes</title>
		<link>https://content.buysellads.com/articles/ad-tech-explained-to-a-ten-year-old-part-1-how-ad-tech-got-its-stripes/</link>
		<pubDate>Thu, 14 Jun 2018 20:23:22 +0000</pubDate>
		<dc:creator><![CDATA[Joshua Schnell]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[SSD]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3059</guid>
		<description><![CDATA[Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In this series, we attempt to explain ad tech in terms even a ten year-old would understand. Let’s see how all the advancements in advertising in recent [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">3059</post-id>	</item>
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		<title>How to Build a Full-Funnel Advertising Strategy</title>
		<link>https://content.buysellads.com/articles/full-funnel-advertising-strategy/</link>
		<pubDate>Thu, 14 Jun 2018 11:53:45 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2964</guid>
		<description><![CDATA[In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow to resent you. While you might see initial success, this strategy often hurts long term growth. There’s rarely a focus on getting only the best [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">2964</post-id>	</item>
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		<title>The Case for Creativity in B2B Marketing Campaigns</title>
		<link>https://content.buysellads.com/articles/creative-b2b-marketing-campaigns/</link>
		<pubDate>Wed, 13 Jun 2018 11:59:10 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=3001</guid>
		<description><![CDATA[B2B doesn't have to be boring. Borrow best practices from B2C to stand out and create campaigns that get more results.]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">3001</post-id>	</item>
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		<title>What Data Does BuySellAds Collect?</title>
		<link>https://content.buysellads.com/articles/what-data-does-buysellads-collect/</link>
		<pubDate>Tue, 22 May 2018 20:40:03 +0000</pubDate>
		<dc:creator><![CDATA[Todd Garland]]></dc:creator>
				<category><![CDATA[Enterprise]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2951</guid>
		<description><![CDATA[I’ve always been a vocal advocate for consumer protection against data mining and privacy infringing advertising technologies. It’s something I’m passionate about, and it’s something we take very seriously at BuySellAds. Since the beginning, our team has built ad serving tools that protect online privacy and provide positive user experience. In all of our products, [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">2951</post-id>	</item>
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		<title>Simple Customer Retention Strategies For Sustainable Growth</title>
		<link>https://content.buysellads.com/articles/customer-retention-strategies/</link>
		<pubDate>Wed, 28 Mar 2018 15:09:18 +0000</pubDate>
		<dc:creator><![CDATA[Ted Vrountas]]></dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2897</guid>
		<description><![CDATA[More customers. If you ask most marketers how to grow a business, that’s what they’ll tell you. And there’s no reason to doubt the answer. It makes sense: As more people buy your product or subscribe to your service, the bigger you’ll become. Increasingly, though, marketers and business owners are discovering the best way to [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">2897</post-id>	</item>
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		<title>Why Server-to-Server Really Turns Header Bidding on its Head</title>
		<link>https://content.buysellads.com/articles/server-to-server-turns-header-bidding-on-head/</link>
		<pubDate>Tue, 20 Feb 2018 18:49:13 +0000</pubDate>
		<dc:creator><![CDATA[Duane Kinsey]]></dc:creator>
				<category><![CDATA[Enterprise]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2796</guid>
		<description><![CDATA[Wherever you look right now, it seems like the world is being turned on its head. A service designed to “bring the world closer together” stands accused of ripping society apart. A utility used for mapping your run ends up exposing military secrets. A popular children’s video app serves up wildly inappropriate versions of the [&#8230;]]]></description>
	<post-id xmlns="com-wordpress:feed-additions:1">2796</post-id>	</item>
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		<title>Getting Started with Demand Generation Strategies</title>
		<link>https://content.buysellads.com/articles/getting-started-demand-generation-strategies/</link>
		<pubDate>Tue, 20 Feb 2018 15:06:13 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa King]]></dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">https://content.buysellads.com/?p=2698</guid>
		<description><![CDATA[Everything you need to know about creating a demand generation strategy.]]></description>
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