Here are a few significant dimensions to consider: 

Source: shows where site traffic is coming from

Platform/Device: optimize user experience for different devices

Demographics: dimensions like Age and Gender provide greater insights into marketing efforts

Page/Screen: identifying the point where people entered website to determine which pages were successful in converting visitors

Event: provides detailed insights into specific user interactions, and helps to understand user preferences and behavior

What are metrics?

Metrics are quantitative data measurements that show how a website or digital product performs. They are typically presented through number values in columns in a Google Analytics report. Metrics answer the “how” questions of digital marketing, and can provide helpful insights that can lead to making informative marketing decisions. 

In order to access more in depth information, click on the ‘Reports’ tab of the GA4 interface where you can see an overview of each life cycle: ‘Acquisition’, ‘Engagement’, ‘Monetization’ and ‘Retention’.

Here are a few significant metrics to consider:

Session: period of user’s interaction that can last up to 30 minutes of activity

Engaged Session: session that lasts 10 seconds or longer, one or more conversion events, or two or more page views

Bounce Rate: percentage of sessions where users didn’t have an “engaged session”

Engagement Rate: percentage of engaged sessions (calculation: engaged sessions/total sessions)

Why are metrics and dimensions important to a digital marketer?

Now that we have touched on these two key components of GA4, it’s time to apply what we’ve learned to the real business world and consider their importance. 

Looking at dimensions, these attributes are useful and important in determining your website’s performance, the behavior of your audience and add depth to your data analysis.

For example, say you wanted to improve your blog content strategy and understand what your users’ interests are. By evaluating different aspects of user traffic through landing pages and exit pages, you can better comprehend what blogs your users are flocking to and their patterns of behavior.

With metrics, these numbers serve as indicators for the relative success of your marketing efforts. 

To give an example of metrics in action, let’s consider the objective of tracking return on investment. If you want to see the financial results of your marketing campaigns, you can analyze certain metrics related to revenue and cost.

Conclusion

In summary, it’s evident that metrics and dimensions are vital to understand and grow your knowledge of how Google Analytics works. By utilizing qualitative data in dimensions effectively, you can gain a complete picture of what drives people to your site. Conversely, the ability to leverage quantitative data through the metrics listed above to your advantage can produce helpful insights to help grow your business or website.

I hope that this guide was helpful to you and gives you a better understanding of how metrics and dimensions function within Google Analytics!

What is your favorite social media platform?

Remember the days when there was just Myspace? Oh, how the times have changed! There is now a seemingly unending variety of social media platforms people and businesses can choose from, each offering something different and unique.

Social media is a big part of what we do here at Roundpeg, so we decided to ask the team what their favorite social media platform was and why for both personal and professional reasons. Let us know which one is your favorite!

Sam: Facebook

Look, is Facebook the sexiest and most exciting social media platform out there? No. But the facts are hard to overlook and the fact is that Facebook is still the most popular and most widely used social media platform around. If you want to reach people, grow your audience, and find new customers Facebook is the place to be. Not to mention, for my money, Facebook is the best social media platform for advertising. Over the years we have seen great results in Facebook advertising even with relatively low budgets, making it an especially valuable platform for smaller businesses.

Raven: LinkedIn

As someone who is not so fond of social media, LinkedIn has always been one of my favorite ways to connect to people on a more professional level. Although there are many platforms that are fun and help to pass the time, LinkedIn is a top contender for those looking to boost their personal brand as well as stay connected to an array of communities. 

LinkedIn is a no-nonsense, direct, and to-the-point social experience that helps you discover other individuals that align with your passions and goals. I have met many entrepreneurs that inspire me to keep extending my knowledge base while practicing and learning more skills. Not only is LinkedIn the perfect way to meet like-minded people and follow thriving businesses, but you also get to display authenticity and show off your own expertise and skills for potential businesses.

Simon: Instagram

Hardly surprising as a millennial, but Instagram is my favorite social media platform. I mean it, I have an account for just about every interest – a photo blog for my beer obsession and another for my hypebeast tendencies. I even have one for my cats. I do have a personal, but it probably gets the least amount of attention from me.

Instagram is also a great place to play in the business realm. Their new shop feature has reduced the distance between consumer and product, and being a Facebook property their targeted ads are top notch. It’s difficult to think of a business that wouldn’t benefit from creating an Instagram page. Being a photo gallery, there’s no better way (aside from a Roundpeg-built website, of course) to showcase your product photography.

Megan: Instagram

I’m with Simon on this one! I love that I can fill my feed with exactly what I want to see; a healthy dose of inspiring mental health accounts, celebrities, local restaurants, fashion inspiration, and friends and family – and the best part, I can avoid any negative talk or political rants that I don’t want cluttering my feed. In addition, it can be a one-sided relationship – I can follow along with Reese Witherspoon’s life, and she doesn’t necessarily have to return the favor. 

Instagram is also the platform of choice for one of the group chats that I’m in. As we have a friend in Spain that’s a part of this group, his cell phone and its texting abilities don’t always play nice with the rest of the groups’ U.S.-based cell service. Our days-long back-and-forth has found its way to Instagram, where we can share funny, supportive, and interesting posts with each other, and then continue to conversation and banter without any international cell service interruptions. 

Staci: TikTok

As the social media specialist, it’s my job to surf social media so it’s hard to choose just one as my favorite. However, this probably isn’t a surprise, but my favorite platform at the moment is TikTok. It’s so easy to lose track of time while scrolling through the endless videos! Despite the amount of time spent scrolling, I do feel like my time is spent well when watching these short videos. I follow a lot of accounts that provide tips and tutorials for different software such as Balsamiq, Final Cut Pro, Photoshop, and more. Plus, a lot of the accounts I follow also talk about trending topics which helps me with my day-to-day work. I promise there’s more to TikTok than goofy, viral videos.

Lorraine: Pinterest

Seriously, Pinterest! About two years ago I went to a podcast conference and one of the sessions was on Pinterest. There wasn’t another session that interested me so I went. I am so glad I did.  The speaker showed us how to mix personal and business to grow a broader audience. Her results were astounding so I decided to give it a try.

With just a few minutes a week (using Tailwind to schedule ahead of time), I have grown my impressions from a few thousand to more than 100,000/month. The trick is joining groups to connect with the right audience, and yes there is a business audience on Pinterest. It is also my favorite vacation planning tool. So if you want to see examples of my photos or follow tips from the Digital Toolbox, look for me on Pinterest. 

There is such a thing as a bad call to action

The goal of any page on a website, whether it’s the home page or a blog post, should be to get people to do something. That something could be to whatever you want it to be: fill out a contact form, pick up the phone and call you, download an e-book, register for an event, join your newsletter, you name it. No matter what it is that you want visitors to do, the best way to give them the chance to take the next step and do so is with a call to action (CTA).

CTAs come in many shapes and sizes across your website but you know them best as the big enticing buttons that are sprinkled across a website, starting with the tippy-top of the home page. This call to action should be the absolutely, 100%, no question about it, most important thing you want visitors to your website to do. However, not all CTA buttons have such high stakes. The button at the end of the contact form on your contact page is a CTA. The button at the bottom of a blog post linking to a relevant download is a CTA.

No matter where it is or what it links to, a call to action needs to be able to convince visitors to take the action you want them to take all on their own. For this reason, the CTAs you use on your website need to be strong, enticing, and well-designed. This may not seem like a big deal or something that is that overly complicated, but trust me, after years of looking at bad websites there is a very clear distinction as to what makes a good call to action and what makes a bad call to action.

There are many things to consider when creating a CTA on a landing page, but today I just want to talk about some of the biggest dos and don’ts of call to action design that you should keep at the top of your mind when creating them on your website.

DON’T ever use “Submit”

Please go back and read that headline again. Then read it again. What the heck, go read it a fourth time. That is how deadly serious I am about the word “submit” and why it should never be within a country mile of any button on your website. But what makes “submit” such a bad word to use on a call to action?

There are quite a few things going against the word, but the biggest is the psychological effect it can have on readers. Think about the context that “submit” is most often used in: You “submit” a job application. You “submit” your term paper. You “submit” your taxes. “Submitting” something is a very official action and implies a certain amount of weight behind the action you are about to take. This feeling can create anxiety or second-guessing when it comes down to the decision to click the button. The fewer hurdles you can put in front of a visitor to your website the more likely it is that they will take action.

There are so many better options for CTAs you can use that are better at inspiring action and don’t create psychological hurdles for visitors to clear. “Let’s Chat,” “Buy Now,” or even a simple “Send” will all do a better job than “submit” ever will. Seriously: keep it off your buttons or I will be very disappointed in you.

DO be bold with your call to action

As soon as it appears on the screen, you want your call to action to be the first thing to catch the eye of a visitor. So, when you are creating a call to action don’t be afraid to be bold in its design. CTAs need to be able to stand out, which is why a button is the most popular design option over a simple hyperlink. By default, a button, being apart from everything else, is far more eye-catching than an underlined word among a sea of other text. But that is just the beginning of how you can make a call to action bold and attention-grabbing.

When designing your CTA buttons, consider every color you have available to you (within reason… we’ll get to that in a second). Consult your branding guidelines and don’t be afraid to make your buttons an underused color that stands out from the rest. On the old Roundpeg site, for example, we used a bold orange color for some of the different CTAs on the site. Roundpeg’s primary colors are white, blue, and teal, so using a complementary orange that was sparsely used elsewhere on Roundpeg-related content really made these buttons POP every time they were used. If it makes better sense in the context of the page, you can also consider simple outlines rather than crazy colors and any other number of design ideas. Using all-caps and bolded fonts are also simple yet effective ways to enhance the visual appeal of a button.

When designing your CTAs, consider what colors would stand out best. However, there is a very important design aspect you must consider when it comes to CTA design…

DON’T be too crazy

Being bold is important for a call to action. But being bold within the confines of your brand is even more important. Yes, a bright purple button would, in fact, probably be very eye-catching on the Tish Flooring website among all its greens and grays. But would it make sense? Absolutely not.

Your brand, and the consistent use of your brand elements across every single thing your business touches, are of the utmost importance. Straying from your branding confuses your identity, which can be confusing for both current and new customers just getting to know you. The reason Roundpeg could get away with using an orange button is that that color (though sparsely used and very divergent from the rest of the normal brand colors) had been pre-established, had been used in other graphics and marketing pieces over the used, and wasn’t a totally unfamiliar color, even if it did stand out.

If a color doesn’t make sense for your brand or is too conflicting with its on-page environment, it doesn’t matter how well it stands out: don’t do it. The same applies to fonts. Fonts for buttons need to be in line and on-brand with the rest of your landing page. Most importantly, it needs to be easily read too. This button is supposed to drive action. If the reader has to take more than a second to figure out what you are telling them to do you have already lost them.

DO use powerful words

However, it isn’t just how the words look that is crucial to the power of a call to action – it is the words themselves. Words and phrases that inspire action have power behind them and inspire emotion. If you want anyone to take any action, an important first step is making them feel something; urgency, intrigue, surprise, trust, ease, even fear, in some circumstances.

“Buy NOW.” “LEARN More.” “Don’t MISS THIS.” “Get STARTED.” “Download for FREE.” These calls to action won’t just engage the eyes when on a bold button but engage the mind as well. This is just one more reason that “submit” is such a poor word. Aside from eliciting the wrong kind of feeling, “submit” on its own is just such a weak word. It almost feels like the default option you get when you create the button without any customization.

The Web Navigation Bar (aka, the nav & primary menu)

The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is displayed on most, if not all, pages within the website. This means that no matter what page you are viewing, you can see the multiple layers of content that are available to you.

The most common way navigation menus are displayed is usually in a horizontal list located at the very top of the page, containing the brand’s logo. When you visit most sites it is placed at the top of the page and is always placed before the main content, but sometimes placed down near the footer as well. In some cases, it may make sense to place the navigation bar vertically on either side. This type of navbar is called a sidebar and can work for your website depending on the styling and the type of content you have to share.

In more modern websites, some have both a horizontal navigation bar at the top and a vertical navigation bar on the left side. These links can either be exposed and immediately seen on the page or placed as a hamburger menu and shown when the user clicks and make all links visible. With many options to display navbar’s, you may be wondering which way is the best for your site. In this post, we will dive into 5 different ways web navigation is used and how companies are thinking outside the box and still remaining functional.

Hamburger Menu

The hamburger icon was originally designed to simply indicate a list within any web page. This element is usually seen on the mobile display of a website, but now businesses are effectively using the icon as the main web navigation. The main pro of this design choice is that it keeps the menu simple and compact. By not showing all links on a webpage, the user is likely to scroll down your home and view content before seeing the other options.

Although the hamburger icon is becoming the more sleek and stylish choice, there are also cons to this display. One of the biggest gripes designers have with the hamburger menu is that it immediately makes whatever is in the menu less important and makes the user far less likely to go there. Another pain point is that hamburger menus have dramatically lowered click rates and engagement than other buttons and are increasingly ineffective.

Sticky or Fixed Menu

Gone are the days where a user can visit your site and need to scroll all the way back up in order to view all of the main menu items. A popular trend in UI navigation and one that we implement often, the sticky or fixed navigation menu does not disappear when the user scrolls down a web page. Sticky web navigation is typically used in websites where the main call to action elements are within the primary horizontal navigation bar. This, along with a clean horizontal menu, creates a nice sense of balance on longer web pages.

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In Conclusion

The navigation bar is a uniquely important element of a website’s design since it allows users to quickly visit any section within the site. If you’ve ever visited a website without a navigation bar or a bar that is way too cluttered, you may have found it is difficult to locate the page you need. This also increases the chance that a user will need to click “back” multiple times in order to find the section they’ve already visited and can’t easily locate. Thankfully, web design has become more standardized in recent years and nearly every website now includes a well-designed navbar and more businesses are being creative and keeping the experience for all users fresh.

When thinking about what type of menu bar you want to use for your website, make sure the user experience is kept as the most important factor. Secondly, decide whether the style you choose aligns with the type of business you are running because at the end of the day it can make navigating around your site more painful and less effective to finding content.

What is design thinking and why is it so popular? Well, it’s a process used to redefine problems in an attempt to identify alternative solutions. This same process can be used for rebranding purposes. Just as “we are our brain,” companies “are their brand.” It defines why they exist, why they do what they do, and what distinguishes them from the competition.

So, how can design thinking be used for rebranding? Keep reading to learn more about the process.

Design Thinking 101

For those that are not familiar with design thinking, here’s a quick lesson on the process. Design thinking is a process for creative problem-solving with a human-centered core to keep it short and simple. It can be used for developing your marketing strategy, a website, a product, or it can even be used for your rebranding project.

Rebranding Your Business

Is it time for you to rebrand? Rebranding your business is not a decision to take lightly. It’s important to consider it and make sure that it will be the best move for your business in the long run before you go through with it.

There are plenty of reasons why you may need to rebrand, but there are a few that might be more important than others. First, the vision has changed. Have the customers and clients you serve have shifted somewhat? Have you found yourself coming out with a new product that doesn’t align with your original mission? If so, it might be time to consider a rebrand.

Second, you want to attract a different demographic. If you want to attract bigger clients or there’s another demographic that you want to attract, rebranding can also be a great move on your part.

Finally, you’ve lost focus. If you’re starting to offer many varied types of services and products, it might be time for a rebranding.

So, how do you use design thinking to rebrand? 

Design Thinking and Rebranding

You can use a method of design thinking to help your rebranding process. That method is called a saturate and group. When you saturate a space, you unpack thoughts and experiences into tangible and visual pieces of information that you surround yourself with in order to inform and inspire the design team. By grouping these thoughts, you’re able to identify key themes which will help you create meaningful design choices or solutions.

In this case, that solution is a successful rebrand for your business. You can ask yourself questions such as:

1. Why do you need to rebrand your business?

2. What needs or business goals do you have for your business that aren’t being met?

3. What is the function of your business?

4. Who is your business for?

5. What will clients accomplish when doing business with you?

These questions will help guide a brainstorming session. You can collect the feedback from your team and group that data into categories and themes. From there, you can determine the next step for your rebranding process now that you understand why you need to rebrand.

As mentioned, design thinking is used for more things than just strategies and web design. It’s important that you understand your business and where it’s headed. Once you do, you can then begin the rebranding process.

The Best of What We Do

People will often ask, what we love about working at Roundpeg. The first things that usually get mentioned are the other members of the team, the pet-friendly environment, and the regular game included in almost every meeting.

But seriously, we all love the work we do, creating innovative solutions and driving results for clients month in and month out. We do so many different types of projects, we thought it would be fun for each of the team to share a favorite project and what they loved best about it.

Sam – Randall’s Facebook Page Growth

One of the projects I am most proud of is a benchmark that has been four years in the making. Back in January of 2017, Randall Bean‘s Facebook page had 750 fans and the posts on their page were met with very limited interaction and engagement. The owners challenged us to help grow the community, throwing out the question “what would it take to get us to 10,000 followers?” which, frankly, made Lorraine and I’s eyes go wide at the time.

Regardless of the daunting nature of the task, we went to work adjusting Randall’s Facebook ads focus and began building ads focused specifically at finding new followers. We didn’t want to just add followers for the sake of growing the page, we wanted followers who would actually participate in the community. So using Facebook’s tools, we built targeted audiences based on the makeup of Randall’s current fanbase and the makeup of their email newsletter, delivering our ads to others who fell within this profile but were not currently following the page.

After one year of putting a couple of hundred dollars a month behind the campaigns, we managed to bring the page up to 3,000 fans. Over the next couple of years, we stuck to the playbook and continued to add followers to the page. By 2019, we hit 5,000. 6,700 in 2020. As of June 2021, now has a following of 7,600 and that crazy goal of 10,000 fans continues to be more and more realistic. That is over a 1,000% growth for those keeping score at home.

While the bulk of late 2019 through today we haven’t been promoting fan growth as aggressively in order to focus on other marketing, that initial push over the first two years was enough to get the page to a state that it wasn’t dependent on advertising to grow. Over these last couple of years, we have only spent a fraction of what we did in the first couple of years, yet the page still continues to add around 1,000 fans each year. Best of all, engagement and interaction with content have exploded as a result, with each post getting consistent likes, shares, and comments.

This is the project that really opened my eyes to the potential of Facebook ads and the powerful results that a limited advertising budget can produce on the platform.

With over a billion active users worldwide, Instagram will never run out of fresh visual content. Photographers, celebrities, influencers, and even businesses are showing their creativity through pictures, videos, and stories that are worthy of hearts and comments. 

It’s no wonder that Instagram is becoming one of the most powerful marketing tools in this digital age. SocialMediaToday points out that the majority of Instagram users follow at least one business and discover new products through their feed. Your business can even increase your customer base and build an interactive community by engaging regularly with your audience. Here are a few tips on how you can connect with your audience on Instagram.

1. Create Attention-Grabbing Captions

An aesthetically pleasing photo can make your audience stop in their tracks, but it may not be enough to start a conversation. Instagram allows you to use up to 2200 characters for your caption, so you definitely have a lot of room to engage your audience through words. For instance, you can share the story behind your photo then ask a question at the end of the caption. By doing so, it encourages your audience to comment and share their own thoughts, which should always be welcome on your page! You can also use the caption to integrate a call-to-action, like telling your audience to click links, watch a video, or even join an IG challenge you started. 

2. Share User-Generated Content

You can make your audience feel like they are a part of your business community by featuring their own content on your page. User-generated content is a powerful Instagram marketing strategy because it shows that your product is personally used and treasured by your audience. By reposting pictures of people who have visited your store or sampled your products, you are showing social proof that your product or your service is worth giving a try. Just don’t forget to ask for permission and to properly credit the original photographer before reposting their content!

3. Post More Videos

Instagram Stories and live videos are great ways to update your followers regularly about your products and services. Indeed, it is important to post stories and videos because a study conducted by Livestream and the New York Magazine revealed that 82% of users prefer live videos to social content! You can also build your customers’ interest and trust through these types of video content because they can get a preview of how they can use your product. 

4. Use Instagram Stories Stickers

One in three Instagram users reportedly become more interested in a brand or product after it was featured in a story. With the help of Instagram story stickers, you can encourage your audience to buy products from your shop or ask questions regarding your services. Shop stickers attach product information to your stories, while location stickers can be used to highlight your store locations. On the other hand, you can also use quiz stickers or poll stickers to boost interactions with your audience. 

5. Host a Challenge

An Instagram challenge is a fun yet subtle strategy that allows you to widen your reach. According to this guide on hosting a challenge on Instagram, you can encourage your followers to participate by adding a sticker on posts or creating content based on hashtags. These can usually last up to a month, so you can gain a lot of followers and keep your community busy if you are able to launch an interesting challenge. 

Instagram offers a lot of fun visual strategies that you can use to interact with your audience. You can engage with your community and widen your customer base by optimizing your captions, hosting challenges, reposting user-generated content, posting videos, and using story stickers!

About the Author: Pauline J. Berube is a digital media blogger who aims to help social media users up their game. She believes that everyone should be able to use social media to improve every aspect of their lives. When she isn’t writing she loves to hike.

As of 2022, Chrome will no longer allow third-party cookies that collect data on what you are doing on the web, and Google will not be selling targeted Google ads based on your online activity.

Don’t freak out. This is a huge change for digital advertising and a big step towards privacy on the web – but as we know from our time in the SEO trenches, Google changes the way it does things seemingly monthly. The devs over at Alphabet are not just trying to bolster their advertising profit; they’re trying to make something that could be problematic in the future better and more secure.

Respecting user privacy is not just a trend, nor is Google the only entity focusing on protecting user data. This change comes at a time where internet privacy legislation is passing internationally (in the form of GDPR and CCPA in the United States), and the conversation surrounding data protection is louder than ever. It only makes sense that the largest search engine on the web would want to get out ahead of such a huge concern.

How Google Ads Will Work

Google still wants to sell ads. The difference is they’re not selling you personally. The new approach will group users into “cohorts“, which act as interest bucket categories.

Instead of showing Jim Smith – an active fisherman from Boca Raton, Florida – Google ads will sell ads for the fisherman cohort to which Jim belongs. It’s targeted advertising without getting too personal.

Google’s Privacy Sandbox

It all started in August 2019, when Google announced “Privacy Sandbox” – an alternative to the cookie-based tracking approach that digital advertisers have relied on for years. This method of tracking replaces cookies with 5 application programming interfaces (APIs) which will tell advertisers things like if a user purchased a product, visited a page, or engaged with an ad based on the advertiser’s efforts.

The biggest thing to note here is that the data collected by these APIs is tied to a browser, not a user – meaning while Google is collecting your data, it is not linked directly to you as an individual. Nowhere will your name, email, or any sensitive personal information be tracked and stored by Google.

But that’s not all! Google is developing this approach in hopes of it being adopted universally across browsers. The internet is still the wild west, but a universal do-away with cookies and the adoption of these APIs would mean there’s a new sheriff in town.

Google Properties

Google loves Google. We know this, and we brown nose as much as we can by using Google Search Console, Google My Business, and the slew of other tools developed by the largest search engine to help us use their engine as effectively as we can for ourselves and our clients.

Because Google loves Google, the tech giant will allow itself some loopholes under this new approach. Your activity as a user will still be tracked on the properties Google owns and ads will still be sold using this data on these properties, including search (which has become synonymous with the Google name over the years).

Is this a good thing?

It depends where you’re sitting.

For marketers, there will likely be some growing pains. Google claims that their initiative will not negatively impact advertiser’s efforts, but since we’re a ways away from any solid implementation, that’s yet to be seen.

For consumers, it’s clear that Google is making a good PR move: over 80% of consumers think the consequences of tracking outweigh any benefit they’d get from targeted Google ads. Data privacy is the future of the web, and Google knows this as much as anybody.

You’d never guess my opinion based on how much I write about privacy concerns. But honestly, it’s all out there: your name to your email to your social security number. If an advertiser wants to watch me eat breakfast, just let me know so I can comb my hair first.

Are you in the club? And do you even need to be?

When Clubhouse launched a little more than a year ago, this audio-only, iPhone-only app quickly became the darling of Silicon Valley. Other communities followed and by December 2020 membership was by invitation only. Most members were limited to only a few invitations at a time as the developers tried to control the growth and not over-burden their servers.

This scarcity model made it a hot ticket. But, as the number of users increased and each user could invite people, it became easier to get a ticket to the party. The question is, did you really need a ticket?

As a business owner, I explored Clubhouse to see how it might fit in with my other marketing activities. I spent five months and gave it a fair shot. I followed interesting people and participated in quite a few conversations. I connected with people that I knew and made some new friends along the way. In February, I started hosting a weekly chat with Jennifer Denney of Elevated Marketing Solutions. While the conversations were great, we never really built momentum. Comparing notes with other small business owners, coaches, and consultants, that’s pretty common.

The other challenge is the disposable nature of the content. There is no recording so no ability to repurpose or re-use. For a content marketer, that is a bitter pill to swallow.

So, after several months, I’ve stepped back. There are a few people who have enormous rooms, lots of people claiming to know the secret to six-figure success, lots of bad audio, and people who should never be allowed to hold a microphone. The hallways are filled with coaches, consultants, and people who don’t have much to do. But my customers, small business owners, are just not there.

I am confident the time I was spending on Clubhouse can be better spent elsewhere. So Jennifer and I have moved our Small Biz Chat to Facebook Live. Every Friday morning at 9:00 AM we’ll talk about marketing. Some of my recent guests from More than a Few Words have even agreed to drop by. I hope you will too!