The Reach Blog

Some Social Media Tidbits

Every once and awhile I find little bits of things on social media outlets that I find interesting, irksome, or just cool. I’d like to note one of these things in hopes of sharing some insights and maybe bring some new perspective/attention to these neat little pieces. Facebook Groups- Though not a bad thing for private groups of [...]

Internships- Abby’s First Post

As I enter my senior year as a student at the University of Maine, Orono, I’m proud to have taken on a student internship at Broadreach Public Relations this summer. My college professors are constantly encouraging my peers and I to do internships in our field of study. In today’s job market, being able to [...]

Building PR Capital

Public Relations value is a hot topic these days and theories run the gamut from as simple as getting great media placement to detailed and complex reporting systems. In today’s business world, though, the true value of PR for a company is their total net operating PR capital. A company needs enough Public Relations capital [...]

The Power of Networking – Kate’s Story

I’ve been at Broadreach PR for a year now and one of the first things I learned was that the power of networking is not just for professionals, but is also extremely valuable for college students and recent grads out there on the job hunt. Take for example, how I became a PR Specialist here [...]

Don’t Let People Forget You

Woody Allen once said that “80 percent of success is showing up.” And whatever you may think of the controversial comedian-director, he’s onto something there when it comes to winning new business. If you offer a solution to someone’s problem and are standing right in front of that person, you have a far better shot [...]

From NOW to Great!

“How does it feel to want?”…a question I recall being asked as a young girl growing up in a household with a single mom. It was truly a reflection of the times when money and our culture held much in constraint, when information did not flow as easily. Today, what you want, you can get. [...]

Is That Really What You Meant?

On the way home from the fair the other day, I noticed a marquee sign in a small community proclaiming “Best Thai Food in Town!” Now, I like Thai food, and this place might be wonderful. But instead of convincing me that I should stop by, the sign made me wonder: Can there be more [...]

Shark Vision Can Bite Your PR Effort

Organizations sometimes behave like sharks when it comes to getting their message out: They do a great job of looking ahead to the next big project, but never back at their existing materials. This problem has been on my mind recently because I keep seeing otherwise well-run organizations relying on inaccurate websites, brochures and collateral [...]

Join the Network

The Big Three Finale! It’s finally here, the last installment of The Big Three; A Series on Facebook, Twitter, and LinkedIn and that means that we are going to wrap up our discussion with a lesson on the social media outlet, LinkedIn. Being most popular with businesses for its more formal and “networking” style, LinkedIn [...]

Tips in Tough Times

Aligning management expectations with market realities to increase visibility and improve the bottomline. As printed in the Yarmouth, ME Chamber of Commerce newsletter. During tough times, many feel the urge to pull back and with budgets under fire that is easy to do. In my line of work I see it all the time; “cut [...]