The Reach Blog

Personal Branding Journey Pt 2- “Who cares?”

So, you have decided that having a purposeful personal brand is important and you’ve sorted out your goals. Awesome. Now what? Well, like branding for business, you have to figure out who is actually going to care about your brand and therefore “buy it.” At Broadreach, we always find ourselves reminding clients that they can’t (and [...]

The Personal Brand Journey- Part 1

“How are you marketing yourself?” This is a question that one my marketing professors asked our class about ½ way through our senior year. You might imagine our ‘deer in the headlight” response to this inquiry since most of the semester had been spent on a massive promotional project to increase the interaction of the [...]

We’re in Portland, We Eat Lunch, and We Will Critique

As you may know, Broadreach PR has moved our offices to 19 Commercial St. in Portland, ME. This is awesome for so many reasons (check out Joanne’s top Ten here), but one especially cool thing is that we make it a point to have team lunches at a different Portland restaurant a few times a month. [...]

What is your message?

Someone just brought to my attention the confusion on awareness ribbons. She felt bad that she did not know there were ribbons, other than pink, that she should be wearing in honor of various family members who have been afflicted by different things. After looking into these so called awareness ribbons, it made me wonder [...]

Top Ten reasons I am excited about Broadreach PR moving to 19 Commercial St., Portland on April 1st

1. Natural light 2. The smell of the ocean air 3. Designated Parking in the Old Port 4. Convenience to the Portland Trails system 5. Being a part of the downtown diversity 6. The culture of the historic working waterfront 7. The view of the cruise ships and fishing vessels 8. It’s a great reason [...]

A Good Name Is Not About Spelling

For some people, the old adage really works: “I don’t care what they say about me, so long as they spell my name right.” Think Snooki or Kim Kardashian. Most organizations, though, rightfully have a more sophisticated and sensible approach to their brand and public image: They want to people to understand their points of [...]

Old-Fashioned Social Networking Still Works

Today, it seems we are hearing about social networking everywhere. Facebook, MySpace, Twitter, LinkedIn and the like have become a central part of our lives and part of how we inform our friends and colleagues what we are doing. Still, let’s take a moment to reflect on the value of social networking the old fashioned [...]

Who Are the Media Going to Call?

We recently had a client ask, “Who should we list on a press release as the contact person?” At first blush it would appear obvious, “Of course, your company spokesperson; someone you want speaking with the media.” After further consideration, I realized that this broad answer didn’t really address the client’s needs. Below is the [...]

Fire-Proof Your Reputation

When I purchased a house, the insurance company made sure that I installed smoke detectors and bought a small fire extinguisher for the kitchen. So far, knock on wood, these minor investments have never been tested – other than by an occasional burnt piece of toast. Still, everyone recognizes that these are sensible precautions. In [...]

4 Ways Releases Can Build Your Base of Allies

Building relationships is an ongoing process, and it is important to use all channels to get your story out there. Press releases are used to communicate with the traditional media, and they can be repurposed for social media, into 140 characters for Twitter, short posts for Facebook, blog posts for updates and often overlooked, personal [...]