BrandPalace

Brand Advertising Poised to Rebound?

2009-05-14T20:44:21+02:00

"The cost of raw materials is going up, and marketing is the only thing that offsets those increases. You have to build brand value and spend on marketing." __________________________________ By Jonah Bloom Published in AdAge : May 13, 2009 Could...

The 'New Coke' Story

2009-05-12T19:41:07+02:00

If you want to know more about the story of New Coke (and when exactly it played - 1985 !), you can find all info on the Coca Cola Company's own website (go here). The case is a real classic...

Tomorrow's Agenda

2009-05-11T18:41:22+02:00

Speakers Tomorrow is already the second last course-day. Time flies ! Our main speaker is Françoise Burlet (ex-Unilever - now in between jobs), talking about "Brand Stewardship". More on Françoise can be found here. Special guest for tomorrow truly is...

Connection Wheel

2009-05-06T10:12:35+02:00

Yesterday Anne-Françoise Piette talked about TBWA's Connection Wheel. For those who are interested and found the reprint in the hand-outs a little too small to use : a pic of the wheel. Click to enlarge.

There is no better time to be a marketer

2009-05-06T10:07:37+02:00

Great marketers live for a challenge and they live for change. Today’s marketing world features both, which means there has never been a more a more fun time to be a marketer in my eyes. ________________________________ by Dave Knox Marketing...

Tomorrow's speakers

2009-05-04T09:49:23+02:00

Tomorrow's topic is "Touchpoints" : Anne-Françoise Piette (Eurostar) will speak about 'How to captivate your client'. More details on Anne-Françoise can be found here. Our special guest for the day is Stephen Smith from Delhaize. More on him here. Venue...

The value of Brands

2009-05-04T09:41:35+02:00

Millward Brown Optimor just published the 4th edition of their annual BrandZ Top 100 Most Valuable Global Brands ranking. The valuations are based on economic and market data and the proprietary consumer research from BrandZ – the world’s largest study...

Erik Portier : Old Brands - New Brands

2009-04-29T18:27:03+02:00

As promised, Erik made his presentation available to all of us. Click the image to download a PDF (nb : the commercials are NOT included, but you can easily find them by searching ... Google)

End-of-course Test

2009-04-29T09:26:58+02:00

As announced yesterday : here are the details on the end-of-course test, to be held on the last session in the BrandPalace Marketing program. This is the deal : - Hans Cools will present a business case on “HaCo”, a...

Spotlight on a (special guest) speaker : Stephen Smith - Delhaize.

2009-04-22T10:09:04+02:00

BrandPalace is proud to announce that Stephen Smith will be our 'extra special guest speaker' on May 5th. Steve is Sr. Vice President Strategy, Marketing and Communications at Delhaize Le Lion. In this position he is responsible for all branding...