Brandasy - A Branded World

Using Social Media To Market your Business- Shahjehan at T2F 2.0

admin — Sat, 13 Mar 2010 16:40:26 +0000

Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media. [...] Related posts:

Tipping Point Conference- The Social Media Event It was supposed to be graced by Chief Minister of...
Nestle Fruita Vitals Campaign: Viral Enough? Nestle Fruita Vitals campaign is an interesting online campaign that...
CityFM89 Win A MacBook Contest -Brand Valuation CityFM89 may not be the most popular channel on the...

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Studio Café: How to tweak its current branding strategy

admin — Thu, 11 Mar 2010 16:34:11 +0000

There aren’t many eating houses in Pakistan that have a proper marketing strategy. Most just rely on a few tactics and even those consistently. Consequently, many close shop even before the first year is over. Studio Café has arrived with a decent marketing strategy which is working well for it and may well help it [...] Related posts:

Telenor Easypaisa- a futile exercise in branding? Telenor’s new branded service easypaisa appears to be a novel...

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GENMARK 2010 – The Art of Marketing to Generations-2

admin — Sun, 28 Feb 2010 16:49:01 +0000

Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member is sitting [...] Related posts:

GENMARK 2010 – The Art of Marketing to Generations-1 GenMark 2010 was a marketing seminar organized by Total Communications,...

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GENMARK 2010 – The Art of Marketing to Generations-1

admin — Sun, 28 Feb 2010 13:54:15 +0000

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective [...] Related posts:

GENMARK 2010 – The Art of Marketing to Generations-2 Win In and Outside the Classroom – Bushra Iqbal –...

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CityFM89 Win A MacBook Contest -Brand Valuation

admin — Fri, 05 Feb 2010 10:02:13 +0000

CityFM89 may not be the most popular channel on the local FM radio diaspora in terms of reach and number of listeners, but it can be considered one of the most popular ones in terms of branding. The fact it’s a strong brand can be proven in many ways. For starters, it follows the laws of [...] Related posts:

Alvi Dental Hospital- Brand Valuation ‘I went to Alvi dental hospital along with a colleague....
The Curious Case of Toyota Corolla coupled with ColdPlay Concert What’s the correlation between the new Toyota Corolla Cruistronic and...
Using Social Media To Market your Business- Shahjehan at T2F 2.0 Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on...

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Brandasy Launches Restaurants-Uncut.com

admin — Tue, 15 Dec 2009 06:21:29 +0000

The ‘eating-out’ industry of Pakistan has seen an exponential rise in the last couple of years in spite of bone-crushing recession and all the doomsday hoopla. However, Moolah ceases to be an issue for the denizens of this part of the world when it comes to food. People love eating out. Period. But it’s not a [...] Related posts:

Studio Café: How to tweak its current branding strategy There aren’t many eating houses in Pakistan that have a...

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Alvi Dental Hospital- Brand Valuation

admin — Fri, 20 Nov 2009 12:38:18 +0000

‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research [...] Related posts:

CityFM89 Win A MacBook Contest -Brand Valuation CityFM89 may not be the most popular channel on the...

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Nestle Fruita Vitals Campaign: Viral Enough?

admin — Fri, 13 Nov 2009 17:27:39 +0000

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to. Why would you expect this viral campaign [...] Related posts:

CityFM89 Win A MacBook Contest -Brand Valuation CityFM89 may not be the most popular channel on the...
Using Social Media To Market your Business- Shahjehan at T2F 2.0 Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on...

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Telenor Easypaisa- a futile exercise in branding?

admin — Thu, 12 Nov 2009 17:00:18 +0000

Telenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service. Now only if the service worked as it was communicated to the entire nation by a very expensive branding campaign. There’s [...] Related posts:

Jaane Tu…. Ya Jaane Na – An exercise in shrewd branding The movie sky-rocketed to the top of the charts....
Studio Café: How to tweak its current branding strategy There aren’t many eating houses in Pakistan that have a...
Wi-Tribe: Is it THE WiMax we’ve been waiting for? Wi-Tribe is the new kid on the WiMax block,...

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Jaane Tu…. Ya Jaane Na – An exercise in shrewd branding

admin — Sun, 01 Nov 2009 10:43:12 +0000

The movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No. So what was it about this movie that moved the audience so much that it [...] Related posts:

Telenor Easypaisa- a futile exercise in branding? Telenor’s new branded service easypaisa appears to be a novel...
ZONG VS THE MINUTE MAID It may seem like the most outrageous of comparisons, Zong-...

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Metro Vs Makro: Sibling Brand Rivalry

admin — Wed, 21 Oct 2009 07:10:13 +0000

Did you know that Metro and Makro are one and the same thing? Not many people know that. Metro AG, is a German company which owns both Makro and Metro, making both brands compete against each other. While some other company may be terrified at the prospect of one of its brands cannibalizing the sale of its [...] Related posts:

Metro Cash n Carry on Day 5 in Karachi: The mayhem continues It’s 5.45pm. The gates are open. There’s no mob this...
Metro Unleashes Mayhem in Karachi It was 8pm. A huge crowd thronged the narrow lane,...

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New Nan King- Just another Chinese Brand?

admin — Sun, 18 Oct 2009 07:37:28 +0000

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most [...] Related posts:

Brandasy Launches Restaurants-Uncut.com The ‘eating-out’ industry of Pakistan has seen an exponential rise...

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Wi-Tribe: Is it THE WiMax we’ve been waiting for?

admin — Sun, 23 Aug 2009 12:11:20 +0000

Wi-Tribe is the new kid on the WiMax block, and by the looks of it, it looks set to take over the competition, not by any eye-popping stunt or unbeatable advantage but through slowly building up customer base through unpretentious no-frills service. It may have announced its entry into the Pakistani market now, but it has [...] Related posts:

Telenor Easypaisa- a futile exercise in branding? Telenor’s new branded service easypaisa appears to be a novel...

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Entrepreneurship ‘09: Winning Strategies for Business Growth-II

admin — Thu, 20 Aug 2009 14:11:42 +0000

BUILDING INNOVATION NETWORKS Khurram Hamid – Global Strategic Projects P&G Ø Last year when visiting Karachi, the billboards were that of the telecom companies and the financial services. This year the broadband companies like PTCL and Wateen have taken the lead. Ø So there’s a definite paradigm shift happening which many people are not aware of. Ø An [...] Related posts:

Entpreneurship ’09: Winning Strategies for Business Growth-1 Entpreneurship ’09: Winning Strategies for Business Growth was a conference...

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Entpreneurship ’09: Winning Strategies for Business Growth-1

admin — Tue, 18 Aug 2009 18:46:24 +0000

Entpreneurship ’09: Winning Strategies for Business Growth was a conference organized by the Memon Professional Forum in conjunction with TerraBiz at the Sheraton Hotel on the 12th of August 2009. Here’s what transpired at the conference briefly:- THE HIGHLIGHTS Hanif Jhakura – CEO CDC • Shaukat Tarin delayed and will now be appearing at the conclusion. • It will [...] Related posts:

Entrepreneurship ‘09: Winning Strategies for Business Growth-II BUILDING INNOVATION NETWORKS Khurram Hamid – Global Strategic Projects P&G...

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