Brandasy - A Branded World

Ufone -Yawning Gap between Brand Promise and Customer Service

admin — Sun, 08 Aug 2010 10:40:54 +0000

One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the

Mahmood Nanji’s Story of Success Uncut

admin — Wed, 04 Aug 2010 15:35:52 +0000

Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a lot

Monsoon Branding – The ignored Slice of Life

admin — Thu, 29 Jul 2010 15:13:53 +0000

Every year, the metropolitans of Pakistan especially Karachi have to bear the fury of a monsoon season. In the developed world, this event would be just another wet day but in this part of the world, the wet day mutates into a ferocious beast courtesy the pathetic performance of the civic agencies. Falling billboards and

Brand Wars- Honda Vs Toyota II

admin — Fri, 25 Jun 2010 15:07:43 +0000

The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the recession when consumers are historically hesitant to part with their hard-earned dough. The premium or ‘on’ amount for Corolla is in excess of Rs.70,000+ compared to other brands many

DawnNews in Urdu- What went wrong?

admin — Sat, 01 May 2010 09:47:04 +0000

When Dawn launched their TV channel with the brand name ‘Dawn News’ a couple of years back, it was perfectly in line with the immutable laws of branding. It made use good use of an already established brand name Dawn and augmented the brand essence of the newspaper. It positioned itself as the leader of

Brand Wars- Honda Vs Toyota

admin — Sun, 11 Apr 2010 16:18:55 +0000

Pepsi Vs Coke, Playstation Vs Xbox, Nike vs Reebok. Honda Vs Toyota. What do all these rivalries have in common? Is one brand better than its rival? Maybe in some aspects, but then in others it loses the competitive edge. Is there a fool-proof way to gauge the absolute worth of a brand over its

PSO’s Dreamworld Car Rally- Brand Review

admin — Fri, 02 Apr 2010 09:42:14 +0000

A new breed of events has been evolving in the Pakistani diaspora for the last decade or so. However, its only they are being put under the limelight courtesy the proliferation of TV channels which need content, any content at all, just to survive. And so car rallies, which were just an obscure sporting event in

Using Social Media To Market your Business- Shahjehan at T2F 2.0

admin — Sat, 13 Mar 2010 16:40:26 +0000

Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media.

Studio Café: How to tweak its current branding strategy

admin — Thu, 11 Mar 2010 16:34:11 +0000

There aren’t many eating houses in Pakistan that have a proper marketing strategy. Most just rely on a few tactics and even those consistently. Consequently, many close shop even before the first year is over. Studio Café has arrived with a decent marketing strategy which is working well for it and may well help it

GENMARK 2010 – The Art of Marketing to Generations-2

admin — Sun, 28 Feb 2010 16:49:01 +0000

Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member is sitting

GENMARK 2010 – The Art of Marketing to Generations-1

admin — Sun, 28 Feb 2010 13:54:15 +0000

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective

CityFM89 Win A MacBook Contest -Brand Valuation

admin — Fri, 05 Feb 2010 10:02:13 +0000

CityFM89 may not be the most popular channel on the local FM radio diaspora in terms of reach and number of listeners, but it can be considered one of the most popular ones in terms of branding. The fact it’s a strong brand can be proven in many ways. For starters, it follows the laws of

Brandasy Launches Restaurants-Uncut.com

admin — Tue, 15 Dec 2009 06:21:29 +0000

The ‘eating-out’ industry of Pakistan has seen an exponential rise in the last couple of years in spite of bone-crushing recession and all the doomsday hoopla. However, Moolah ceases to be an issue for the denizens of this part of the world when it comes to food. People love eating out. Period. But it’s not a

Alvi Dental Hospital- Brand Valuation

admin — Fri, 20 Nov 2009 12:38:18 +0000

‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research

Nestle Fruita Vitals Campaign: Viral Enough?

admin — Fri, 13 Nov 2009 17:27:39 +0000

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to. Why would you expect this viral campaign