Aussie Rules

Five Tips For Successful Cold Calling | BTalk

Phil Dobbie — Mon, 08 Feb 2010 20:21:57 +0000

[podcast] Art Sobczak gives us a taste of the advice from his new book "Smart Calling" with five tips that will lead to more successful business prospecting over the phone.

B2B vs B2C Marketing. What's the Difference? | BTalk

Phil Dobbie — Sun, 07 Feb 2010 21:02:45 +0000

[podcast] B2C marketing is all about big budgets, exciting TV campaigns and immediate results. B2B marketing tends to rely on lower budgets, little in the way of broadcasting channels and a longer sales cycle. So are there any similarities between the two?

Innovation Made Simple | BTalk

Phil Dobbie — Thu, 04 Feb 2010 20:10:10 +0000

[podcast] Businesses can be fearful of innovation and try to create it with committees and complex processes. Naomi Simson says the way to to create innovation isn't really that complicated.

The Write Stuff Wins

Robert Gerrish — Thu, 04 Feb 2010 06:25:02 +0000

I recently caught up again with Paul Jones from Magneto Communications and we had a lively discussion on the topic of writing mistakes and how to avoid them. In this short video, Paul shares some straightforward tips to help all manner of business writing. Whether it’s crafting newsletter and article titles, or writing proposals that get the [...]

The Ticking Age Time Bomb | BTalk

Phil Dobbie — Wed, 03 Feb 2010 16:17:17 +0000

[podcast] The Australian government's Intergenerational Report highlights a significant shift in the ratio of retired people to those of working age. It will basically halve by 2050. So what can be done to resolve the subsequent loss in productivity and increase in debt?

The Global Accounting Shortage | BTalk

Phil Dobbie — Tue, 02 Feb 2010 20:23:22 +0000

[podcast] Lots of finance people lost their jobs in the economic crisis. Now companies want them back, but the future might be more based on contract roles than supposedly permanent positions.

Blondes Have More Fun But Less Funds | BTalk

Phil Dobbie — Mon, 01 Feb 2010 14:53:47 +0000

[podcast] Your hair colour might influence your salary. Research by Dr Geni Dechter on US employers has shown that in the past blondes attracted a lower salary. Do we still believe in the idea of the dumb blonde or have we moved on?

Is Your CEO a Debt Junkie? | BTalk

Phil Dobbie — Sun, 31 Jan 2010 20:34:03 +0000

[podcast] Is their a relationship between your CEO's personal debt and his/her approach to leverage within your business? if there is, doesn't that mean the CEO is unilaterally making major finance decisions? What does that say about the governance within your business?

Need Answers? Er, Ask Questions!

Robert Gerrish — Fri, 29 Jan 2010 11:08:39 +0000

In this short video interview I talk to Vicky Amato about the value of research when planning a new business or launching new products or services. Vicky shares her tips regarding talking to customers; the pitfalls of talking to friends and family; how to make use of published statistics and of course, the role the internet [...]

Measuring Your Internal Communications | BTalk

Phil Dobbie — Thu, 28 Jan 2010 19:23:14 +0000

[podcast] Internal communications is important but does it really warrant the effort of measuring its effectiveness? Isn't it a case of analysis paralysis?