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Daily Rotation</feedburner:feedFlare><item><title>Case study:Defining an online communications strategyStep 3: The practical planning</title><link>http://www.blogtips.org/practical-planning-of-communications-strategy/</link><category>How to define an online communications strategy</category><category>How to... Stuff</category><category>The BlogTips Tutorials</category><category>social media (general)</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Thu, 23 Feb 2012 03:32:29 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2403</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Click on image to enlarge In our case study, we define a process to build an online communications strategy, based on a workshop with the CGIAR Challenge Programme on Water and Food. In the first part, we refined our generic communications strategy, identifying our key messages, target groups and the communications tools we have at [...]<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.blogtips.org/practical-planning-of-communications-strategy/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">1</slash:comments></item><item><title>Case study:Defining an online communications strategyStep 2:  Improve your core content</title><link>http://www.blogtips.org/improve-your-core-content/</link><category>How to define an online communications strategy</category><category>How to... Stuff</category><category>The BlogTips Tutorials</category><category>social media (general)</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Thu, 23 Feb 2012 03:32:19 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2396</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Click on image to enlarge In this case study, we built the foundations for a general communications approach in the first step: the key messages, the target groups, and the tools at your disposal. We also identified which tools and messages to use for each target group. Let&#8217;s move onto your online strategy and its [...]<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.blogtips.org/improve-your-core-content/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments></item><item><title>Case study:Defining an online communications strategyStep 1:  Define your general comms strategy</title><link>http://www.blogtips.org/how-to-define-general-communications-strategy/</link><category>How to define an online communications strategy</category><category>How to... Stuff</category><category>The BlogTips Tutorials</category><category>social media (general)</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Thu, 23 Feb 2012 03:32:04 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2390</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Click on image to enlarge This case study for the CGIAR Challenge Program on Water and Food, uses a strategic approach looking at the &#8220;big picture&#8221; overall communications strategy as a first step, before honing in on details. Step 1: Define your general communications strategy In this first part, we will define the basis, the [...]<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.blogtips.org/how-to-define-general-communications-strategy/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments></item><item><title>Case study: How to define an online communications strategy</title><link>http://www.blogtips.org/how-to-define-online-communications-strategy/</link><category>How to define an online communications strategy</category><category>How to... Stuff</category><category>The BlogTips Tutorials</category><category>social media (general)</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Thu, 23 Feb 2012 03:31:44 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2386</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Click on image to enlarge A few weeks ago, I facilitated a communications workshop for the Challenge Program on Water and Food (CPWF), a research program from the CGIAR, the global partnership of nonprofit agricultural research centers. CPWF&#8217;s research concentrates on &#8220;How to manage water more equitably, efficiently and sustainably&#8221;. We locked ourselves up for [...]<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.blogtips.org/how-to-define-online-communications-strategy/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">5</slash:comments></item><item><title>Batman and Superman on social media</title><link>http://www.blogtips.org/batman-superman-social-media-video/</link><category>Funny Stuff</category><category>video</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Tue, 07 Feb 2012 07:02:01 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2314</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Could not resist posting this. Video courtesy How It Should Have Ended<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.blogtips.org/fine-tuning-social-strategy/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">4</slash:comments></item><item><title>How to define a social media strategy – Part 3:Sandwich men, flyers and store displays</title><link>http://www.blogtips.org/social-media-strategy-role-of-social-media/</link><category>Easy Stuff</category><category>How to... Stuff</category><category>Making a social media strategy</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Sun, 29 Jan 2012 09:39:54 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2283</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[In this Social Media Strategy case study, we learned to put the strategy into the context of the organisation and identified the role of social media in &#8220;connecting our target audience to our core content&#8221;. We identified three critical parts in our social media strategy: identifying our target audience and our core content, and how [...]<br/>
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</div>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.blogtips.org/social-media-strategy-role-of-social-media/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments></item><item><title>How to define a social media strategy – Part 2:Sell your candy</title><link>http://www.blogtips.org/social-media-strategy-connecting-audience-to-content/</link><category>Easy Stuff</category><category>How to... Stuff</category><category>Making a social media strategy</category><category>The BlogTips Tutorials</category><category>social media (general)</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Peter</dc:creator><pubDate>Sun, 29 Jan 2012 06:33:15 PST</pubDate><guid isPermaLink="false">http://www.blogtips.org/?p=2256</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this case study, as: Make research available and accessible, AND Document the research processes In this part, we&#8217;ll convert these goals into a social media strategy. Connecting [...]<br/>
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