Sales & MarketZing !

Dr Pashu —Pet/Animal Health in your Hands

2023-06-11T18:25:00.022+05:30

Came across an excellent App which facilitates Pet Parents and farmers reach out to Vet instantly thru a click of a call at affordable rates . It’s a Wow service available in India currently , can easily be scaled for the world , if they crack the language barrier .

Imagine Indian Vets advising African farmers, sitting out of India , might be possible soon . Or Indian vets advising pet parents around the world , all might be possible with Dr Pashu , soon , subject to any medical laws maybe .

It seems they plan to develop their platform for pet/ animal supplements market place also soon . Their website is www.drpashu.com

Their App link is below ::

https://play.google.com/store/apps/details?id=com.drpashu.app

Do recommend to friends and family , if of interest, please

Lets hope for the best ! For India’s Sake —Cheers!

Digital Markets - the Road Ahead

2023-06-11T12:07:00.030+05:30

In the New digital world , online markets will display the following characteristics ,

— the whole world is your market , of course ,the unit economics has to work for u

— there is nothing like core competency in this world , if u have built a strong platform then u can use the same to get into multiple categories , so disruption is a little easier across categories .

—come what may , offline channels will never get fully wiped out

— like the off line world , making money is finally important in business , online world cant be just burning money :)

— brand launches needn’t have huge marketing budgets always —, influencers , social media , and world of mouth can make or break brands , if you r slightly lucky that is .

—every serious business professional needs to understand the digital worlds and its jargons /kpi’s , the way offline ways of business are understood

— Many brands will attempt to break /disrupt categories , however a few will succeed

— expecting current big brands in offline space to remain silent and cede space to new digital brands will be foolish ! They will react

— the digital markets will try to clone offline world using technology , as far as possible .

— there is nothing only online and nothing only offline model , it will be hybrid model mostly

Your thoughts are welcome !

GroCurv -The Startup /SME —Growth ROCKET !!!

2023-06-04T14:56:00.006+05:30

Are you in the Startup/SME business , then have you tried grocurv.com its an amazing platform for these businesses to find help in growth marketing or strategy or virtually anything that can power growth for businesses , by just a click of the button .

They act as the discovery platform for all the agencies or partners that you might be looking for , so be it digital marketing , branding , packaging or strategy , they will connect in a jiffy .

They have helped thousands of firms already and are growing rapidly within India , and many of their customer are repeat clients , an indicator of the platform efficacy .

GroCurv can really change your business growth trajectory , Try them ,pls and do spread the word too . Thx www.GroCurv.com

New India !

2020-11-20T08:36:00.002+05:30

We Indians need to introspect after all the late nights , weekend work , and the hardworking labels , what have we given to the world that we are proud off and unique , recently ( other than maybe coding, to some extent ) , do we earn respect from other countries ( debatable ) ,Are we not in our rat race forever , which we start early in life ( we are just too many people ! )

Unless we change our old habits and be productive in everything we do , learn to appreciate life and work and its balance ( like the west and some south East Asian countries do ) ,bury our ego , and start chasing agendas which are unique and never done before by the world , and yes control population too , we will always be a country with a rich very old past , however a poor present and future !

Thoughts and counter thoughts welcome , on a new India , Work-ways and agendas ! .#ponder #change #work #learnings #people #success #india #newIndia

Coca Cola -Xmas 2020 Commercial !

2020-11-12T14:53:00.002+05:30

Brilliant !

( hold back the tears ! :) )

MEETING - theEGOfactor !

2020-11-08T20:51:00.003+05:30

With time ,one will realise that every meeting or discussion is not meant for pushing your thoughts ,or come out with a winning feeling ! .....

...most of the time giving way and agreeing to logic and deciding in the best interest of business and team is more important !

YOUR THOUGHTS ARE WELCOME

Meeting Tips

2020-11-07T15:38:00.001+05:30

GREAT IDEA :)

Nano Relaunch ?

2020-11-02T07:26:00.003+05:30

Can Nano be relaunched as an Urban Car , with much improved safety , and great in built technology features from tcs / tata elxi , maybe in electric version ! ?

It can be made India' s Herbie ! Thoughts and counter thoughts welcome

The PPT fallacy !

2020-10-27T14:45:00.002+05:30

The time spent on listening & finding useful actionables of a PPT / ( divide by ) time spent on making and correction ,rehearse the PPT = 20 % approx mostly !

why waste the balance 80 % time , shift to excel sheets or on word dockets , or have a working discussion with data or with relevant teams !!

Time to Move on !! Get over the PPT addiction , it isn’t worth it — do let me have your views or feedback ! Thx

#introspect #learnings #ponder #ppt #timefreedom #productivity

Best of IPL 2020 , TVC’s — part 1

2020-10-22T10:44:00.005+05:30

The IPL is the India version of the Super Bowl , here is a selection of what are the TVC’s that are buzzing and creating conversation in the latest IPL

Do watch , Rate and Comment In the comment section , thanks , Cheers

More later !!

Work Myths —Time to Rethink

2020-10-19T13:03:00.003+05:30

Some work rules which might border on being a "myth" ! , and time for some introspection | rethink ::

Age Barrier for a job ( old doesnt mean incapable of adding value to a role , and young doesnt mean success in a ro
Same industry exposure needed for a role ( opportunity loss of a fresh pair of eyes and mind opportunity ,unless its a technical role )
Tier 1 Mba needed ( no gurantee for success , tier 2/3 can outshine too)
All presentation has to b in ppt form ( can be handled in xcel sheets with equal impact)
All set rules have to be followed ( rules have to b flexible and as per current times )
sitting late at work , means hard work !
high flying Degrees are important ( yes for the first few jobs , for the rest your attitude / skills and performance will matter )

please add any any "rules" which needs to be challenged or need a rethink !. #Cheers to some new ways of thinking , AC ( after corona) hopefully :)

#lessons #learnings #ponder #jobs #leadership #opportunity #success #rulesREthink #workRulesChallenge

TIPS TO SUCCEED and THRIVE — IN A LONG CAREER ROAD

2020-10-11T12:58:00.007+05:30

Which ever way it is read and understood , its clear after some long personal experiences that , what matters —most to succeed at work , are the following ::

Ability to be positive and have strong attitude against all odds
abilities to perform
ability to take multiple failures and make a STRONG come back
ability to take on Change of functions and locations
ability to learn a new trade or business fast
Ability to stay neutral and away from office politics
Ability to the do the "right things" against all odds again, as per rules !
Ability to stay relevant with new workways understanding
Ability to execute and think
Ability to have some luck and divine help :)

Rest is all “MAYA “bility :) , including your degrees ( useful only for the initial few jobs ) , thoughts welcome !!

#learnings #jobs #change #business #ponder #work #success #leadership #management #inspiration

Nothing is Perfect !

2020-10-11T12:21:00.004+05:30

There is no perfect job , no perfect culture , no perfect boss , no perfect company , no perfect pay , ...because there is no perfect U in the first place , upto U to make the best of the opportunity or not :)

Strategy - Simpli

2020-10-08T11:52:00.005+05:30

Strategy defined Simply :)

When a consumer market is new, distribution wins. As consumer become educated, product wins. When products reach parity,brand wins!-Jeremy Liew

( not an original post , Jeremy Liew has narrated this brilliantly , just sharing ) #lessons #marketing #learnings #ponder

Find Solutions !

2020-10-02T13:16:00.001+05:30

In the current tough times the period of “Stating Problems and living with Problems” is over , we have moved to “Finding Solutions” period , solutions which could be faaaaaaaar away from our comfort zone , however these could be the only way to get out of the current situation .

It could be changing your lifestyle , reducing spends , adding new skills , moving out of comfort of ones home and working with safety far away , starting up something new if possible , consulting ,Networking for help , teaching online , content creation ,learning new languages , share market trading with precautions , taking a low skill job to get restarted , blogging ,hobbiesCommerce.

Lets not Live with Problems , No one will come to rescue us ,but OURSELVES !!!!

#reality #thoughts #marketing #ponder #solutiondriven #FindSolutions #SelfHelp #Networking #Covid #lessons #comfortzones #covidlessons

Digital Marketing # Everyone Knows ....

2020-09-29T17:00:00.004+05:30

AC , after carona era has seen a great increase in the rush for digital platforms for buying ( ecommerce) , similarly digital marketing agencies have also seen a mad rush in terms of business , however the number of digital mktg shops that have mushroomed are many , so not sure whether all are very busy or the big and medium guys only have got the big share of the pie !

Digital marketing unfortunately tends to work on herd mentality , not sure how it will help in getting business up with so much of rush .

Everyone knows the most active keywords , and everyone bids for the top ones only , as its safe .
Everyone knows that Facebook , google search , Instagram, YouTube are a must do for any product
Everyone knows that you need deep pockets to make an impact , unless your product and communication has done the trick and saved on marketing spends
Everyone knows that being digital is fashionable , even if your company runs on a desktop

Thus if Everyone knows all this , EVERYONE CANNOT WIN using digital , one must find the sweet spot for their business , to survive and grow , it might be more traditional mediums for all you know ., or do digital spends differently , example take new unexplored platforms , or say get behind the mid priced keywords , or go for very high creativity power , which might lessen the media spends etc

It’s good to be fashionable , but its good to see the mirror and decide and not follow the herd !!

Thoughts Are welcome

Winning Moves against a Slowdown !

2019-09-03T10:34:00.000+05:30

Probable winning moves against business slowdown --

Move 1) "renewed" execution rigor with urgency

Move 2) "revisit" your distribution and fix with speed the gaps or opportunity

Move 3) "concentrated" advertising ,not wasteful one

Move 4) team "recognition" for their innovative efforts and fighting spirit !

Most businesses come out better/ efficient after the turbulence , so stay positive and be at it !

3 W's of Marketing

2019-08-15T23:21:00.001+05:30

Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using your product/service .

Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying a telecom sim/connection , for internet usage --(WHY) --- they consume loads off internet , anytime now --(WHEN )--- they use internet mostly for social media interactions --(WHAT )

Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet ..When - they would like to use at home especially during leisure hours ... What - they primarily use to watch Netflix or Amazon video , and catch up plus on the various series plus beat the social media led peer pressure to be tuned in :) !!

---its thus important that one understands the 3 W's fully to get your product marketing and product & market activation plans perfected for winning in the market .

your thoughts , pls

(PS -thanks Praveen for the Smart TV contribution )

What a WATERMAN !

2019-08-12T00:19:00.000+05:30

If one has a passion for writing then having a great instrument for writing helps , of course some use the pen to flaunt their arrival , after trying a number off brands , off late discovered an amazing pen , the WATERMAN , must say quite a late discovery , considering that its been in the market for ages !!

Here is a quick review off WATERMAN as a pure consumer and pen lover !

Its a class off its own , holds its ground ahead off its much discounted counterparts !

Pure joy in the fountain pen segment , after all its the brand which invented fountain pens ! try the Waterman Expert , its DIVINE !

Between a Careen , Expert , Perspective , Hemisphere , models , u will find your joy either in Fountain , Ballpen , or Roller pens , some off these models have acquired cult status with pen lovers!( check out the Waterman Perspective - cult pen )

Waterman is a great writing instrument , not seen in many hands yet , thus preserving its class and premium touch , at great value and premium pricing .

Time to flaunt a Waterman , and don't have to get 'Cross' or get "Blanc" ed about it and be part off the crowd , STAND OUT , go write a WATERMAN !

The Eternal Joy of Writing !

2019-08-06T23:51:00.002+05:30

For many many many years , its said from 3200 BC !! , writing has been around and continues to keep us connected in various forms , be its start off with symbols to its current form off phonetic based system , its stood its test off time and should continue its strong run , with the digital storm currently underway .

After all to type , digitally , u need to know how to write and read first , yes this can be done digitally too , however its best done in its traditional form of putting pen on paper .

Here is why traditional writing will be eternal ::

-- it improves retentivity , try writing to remember , it works

-- its claimed to improve more deeper learning , as its sets us to think while writing

--handwriting is as good a skill as , music ,speaking , ...worth having this skill ,right !

--writing in traditional form is claimed to exercise the brain more than typing

--writing in its free form is the best way to express ones creativity ,...imagine expressing on a whiteboard and a Luxor Marker !

come what may , the digital and the traditional ways off writing will run , neck to neck , and the world will continue to enjoy the joy off pure writing with some great Pilot and Parker pens , go ahead write your History , Shine bright !!

Dresses /handsets /shoes are the New Chocolates

2019-07-14T13:03:00.000+05:30

we are living in a world where every thing seems to be changing around us , however the past is strong in our mind , that we chose to acknowledge these changes once in a while only !!

look at the buying process , everything is topsy turvy there are no set rules for the same , no waiting for occasions , no driving through traffic , no need to travel abroad to buy selected products .

the digital world is now making consumers bite into categories , which were never bought in the manner , that its being bought now , that's Impulsive , so its an anytime , anywhere ,any reason buying world now !

so like the chocolates off yesteryears , the new age chocolates are dresses /handsets/shoes etc , won't be surprised , if it becomes an Audi /benz in 10 years , or is it already that way ?? !!!

Being Uncomfortable!

2017-12-30T19:25:00.000+05:30

2017 , before it ends , has been one eventful year , quite a journey by itself , here goes a gist of the journey !

From established to the New : the year began with an assignment in a New setup , this after a decent run with a very good Indian setup , left all established threads and had moved on , smaller setup , where work had to be largely done by everyone , and not a selected few :) ! , worked at fixing the positioning dilemma , business started trickling in , fixed some tech aspects , made VC pitches myself , enjoyed the stint as along with the team we got things moving ! ...

From something to Nothing :: .... then sudden closure of another assignment happened which was under discussion for almost 6 months , and thus was headed to a new assignment outside the country , so left the new setup and was headed to foreign shores , almost had packed up and was ready to fly , suddenly a very unprofessional mail came saying no role due to " restructuring", leaving me with No assignment , thus moved from Something to Nothing in one shot !!! fought hard against the nonsense , still fighting

Freelancing and Searching :: thanks to a few good friends , kept myself busy with client visits and had a chance to work as a freelancer consultant , set up a small temp office for this , did freelance work as a consultant and kept searching for another assignment .

Finally with gods grace , landed with an assignment and glad to have restarted .

thus 2017 although not by design , thought me a lot of lessons , here are some of the key ones

--there are many opportunities out there , some unique and unbelievable ones , so catching them is matter of intent , right timing , and with a plan , for example there are many Indian brands small now, who want help on execution , exports , and the works

--most of your well wishers that you think of reaching out are too busy with their own problems , or daily chores , difficult to get mind share , the guys who really ventured to really help me where people who had gone through the same situation in the past , I promise to HELP anyone known who needs help for sure

---being uncomfortable , outside of your comfort zone , are all good terms to use , its not easy facing the biggest and most supportive unit , the family , rest can be managed .

thus 2017 , thought me how to be uncomfortable , how to handle it in some ways , how to handle newer smaller setups, how different these setups are from big established setups , got shocks without any mccb's :) , not losing hope ( not easy ) , praying to god( which I always did ) , the need to do more good to others ....strengthening me further , and of course Not to take anything for granted as far as possible in the future !

thanks 2017 , for making me uncomfortable !......2018 here I come !

Happy 2118 -100 years from now-a Peek!

2017-12-20T23:04:00.000+05:30

As we walk into another new year 2018 ( time does fly in a bullet train ) , here is a quick take on what could life look on our planet after 100 years

Earth will be buzzing with population of around 12 billion from around 7 billion currently , making every resource scarce and fought for or over valued

Robots vs Humans - men will do the "thinking" job mostly , and the robots or AI will take over the "Doing" part.

New Diseases due to increased life span beyond 100 years , will have its own set off challenges , current diseases cure would have been found .

Life Humans will be close/discovered paths to Immortality or cloning in a big way of human parts and other living beings .One could be immortal by cloning !

Water - recycling from the Sea will be a norm , reverse osmosis will be cheap. Water will be scarce !

Space colonisation- men will be in the midst of colonisation of other planets with proper living technologies like oxygen , water production , and holidaying will include trips to other planets !

Climate Changes will make more hotter summers and much more colder Winters

Land will be limited as usual , leading to large scale reclamation of land from the sea across countries

tv and mobile phones will be gone in the form and content that we know off ,in the next 10 years itself

Fuel -the world will be liberated fully from fossil fuels , Solar , Wind , will be omni present and most maybe free then !

Transportation might not be only on roads , ground , under water , but will be underground , in tubes , over water , Air taxis will be all over , bullet trains will be normal .

Agriculture productivity will have to go up dramatically to feed the dramatic increase in mouths , so expect new crops

Shopping will be technologically done , need/selection will be done by human minds , delivery will be by robots

Education will be still in classrooms , however the digital way of teaching will be advanced , the teachers themselves might not be humans.

Jobs , will be in very different from current form , work can happen from any place , will be digital offices , shared spaces , skilled people can have multiple assignments ,salary levels will be in millions ,to account inflation levels then!

We shall not be around to see the conplete truth , some changes will be fully on or start in the next decades , would like to have your views and thoughts on this please

Traditions Reignited by Marketeers!

2017-12-16T13:38:00.002+05:30

Here is a snapshot of some very interesting origins of what has now become Traditions and their Marketing connections .

Rudholph the Reindeer -Invented to drive Sales in Montgomery Ward Stores , Idea was to give a kids book free with Sales in the stores , it turned out to be a big hit !

Black Friday - Started by retailers to generate interest in a big way , the "black"day was also an attempt to move on from the connection with discounting or losses with "Red "

Sending Kit Kat to Japanese students , started due to similarity of KitKat and Japanese term Kitto Katusu , which means "you will surely win", and the Japanese used this connection to wish students using Kit Kat as good wishes

The Red Santa , while it does give you a mythical feeling , it came up via Coca Cola in a big way , to sell their bottles of course..And add to it Secret Santa ,games too now .

Singles Day - started by Chinese Singles Student , is a harmless way to go find a partner for all singles on 11/11 , its become a huge buying day in the US , almost $24 billion dollar spends in 2016 in a single day !!! , single consumers are prodded to buy MORE gifts for themselves !

Gold Tritya -the Indian Rush to buy Jewellery is a big Marketing turned success ,considering the auspicious nature of the day of Akshya Tritya

Valentines Day -of course the very famous Marketeers Big Day , which cuts across categories and cultures now !

Hope you enjoy these , yes there are many many more ! if you want to contribute , please share

( not a complete original post , sourced from the net )

New Era Brands -- Disruption Galore!

2017-11-26T22:40:00.001+05:30

While we see old/legacy brands getting their strategy right on the Social media or getting better in new age platforms , or some trying to reinvent , there are categories where the rug is being pulled out of the big brands feet , some slowly ,some fast !

So why is this happening

The New millennials need to see/try fresh brands and not what their great grandfathers or grandfathers/fathers have used , the world is full of new millennials , their needs are different and they are becoming the "core consumers "for many categories !

The old brands took their traditional approach of marketing , distribution , and were good/very good at it , however being good also sometimes puts you into a blind spot , many havent seen this need coming till the new brands started making it big

Its become a lot more easier to create visibility among millions of prospective consumers , you dont have to be at the mercy on the HIGH COST , TV and Press mediums , if your product /idea is great/good , you dont need tonnes of money to scale up .

New categories and spaces have got created by doing the following , offer Real Solution to needs of consumers , not convoluted ones or high priced ones ,plus by trying to create unique customer experience ,backed by great execution .

There are many Outlier Consumers to many categories , consumers "who have never tried big brands" , understanding them can trigger thoughts on what needs to be done to disrupt !

here are "some" brands that we believe have got this right or getting it right and can be on the path of making it big . there are "many" brands which are WIP , watch this space , disruption is happening/ likely to happen across categories

Paper Boat -- the need for Indianised non Cola drinks , www.paperboatdrinks.com

Andamen Shirts -- Premium Shirts with great experience of packaging , limited pieces and service guarantee , www.andamen.com

Dollar Shave club is a well known story by now , do read about it

Wifi Dabba , Startup trying to offer 1gb for just Rs 20 /- of internet ,asking why do we need cell towers ? good question to ask if everything is moving to internet ,fibre could be an option ! http://www.wifidabba.com
Rivigo -why not drivers have relay stops , why cant time be bought down in transportation , why cant transportation be more safer , www.rivigo.com

Lessons for BIG brands , things are changing at the speed of technology these days , what might be looking irrelevant or small today , can be the one that pulls the rug or attempts to do so , dont get blinded , look out for the signs , or keep the war chests ready for buyouts !