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Things You Should Know About Mobile Marketing | Business Career Choices

noreply@blogger.com (bharat wadhwa) — Sun, 19 Dec 2010 18:25:00 +0000

Things You Should Know About Mobile Marketing | Business Career Choices

Here comes new "twitter" - More engagement

noreply@blogger.com (bharat wadhwa) — Sat, 18 Sep 2010 11:13:00 +0000

Twitter is changing.....offering more options to engage the users without leaving the page. Now its claiming to offer easier, rich and faster experience through its new design.

Here are the new features:

Content can be previewed directly from the link, without leaving your page. Now we can see photo's and video's by clicking on arrow
Now we can get additional information after clicking on tweet, dependig on the tweet content now we can see replies, other tweet by the user, and more.
The searches that used to be inhabit the side bar now available in the dropdown
It offers mini profile as well - one can click on user's name to see his/her bio, tweets etc without leaving the page

All the above mentioned features are in available with very small percentage of users. Let's see how fast twitter can move in this direction.

For Twitter Video: http://www.youtube.com/watch?v=rIpD7hfffQo&feature=player_embedded

What's your view on this?

How to Handle Adverts for Facebook Ads Marketing- By Matthew Iannotti

noreply@blogger.com (bharat wadhwa) — Sun, 12 Sep 2010 08:34:00 +0000

If there is one internet marketing fad that will be hot this year, then it will be the use of Facebook as a marketing tool.

This social networking site is already hot since this is the choice of half a billion people, but there is another aspect where this site can realize its potential. And this is in the form of internet marketing called Facebook ads marketing. And at the rate things are going this site will even eclipse Google AdWords. This is saying a lot of course, but there is basis for saying this thing.

So why do we say that Facebook and marketing on its site is way better than Google? Well, it all lies on the user-friendliness of the social networking website. Another reason is that Facebook will allow for a more accurate way of targeting your next set of audience for your campaigns.

With these things in mind, is it nice to dip your fingers on this marketing tool? We know you want it too, but before you plunge into this new advertising platform you may want to know the best strategies on how to design and to handle Facebook advertisements. We list below some of the suggestions when handling Facebook advertisements for use in Facebook ads marketing.

• When starting this campaign for the first time, make sure that you replace and edit your advertisements on a regular basis. This is necessary so that the internet users will not get bored with the ads. Make all your advertisements fresh in the eyes of Facebook users. By doing this you increase the chances of success for your advertisements.

• Consider organizing your target groups and the campaigns by using the high and low affinity.

• Advertisements should be made more appealing and livelier with the use of images. The ads will be more compelling if images and good looking pictures are added to the advertisements.

• Don't just stop on the pictures and the images when designing and creating the advertisements for the site. It is also important that you focus on the content of the ads. Make sure that you write a good copy rich in excellent testimonials and call for action.

• Don't just rely on one set of ads for your Facebook marketing campaign. It is always recommended to test a number of ads for your campaign. This is helpful so that you can easily cancel out the advertisements that don't work and you can continue the ones that click.

• Don't over use the ads for a long period of time. At a certain point make sure that the ad should be stopped and activated on a later time.

And more importantly, in the designing of Facebook ads make sure that you put in mind what the Facebook users will feel and say when they see the advertisements. Will they like the ad, or will they be disappointed? If you think that the ad will be off, and then time to cancel it and find another one for use in your Facebook ads marketing.

Top Three Benefits Of Mobile Marketing Compared To Internet Marketing - Written by Guru

noreply@blogger.com (bharat wadhwa) — Sun, 12 Sep 2010 08:16:00 +0000

Upon looking at a number of the latest statistics on mobile devices versus the internet, it is much too clear that the mobile or portable internet marketing community has taken off significantly better compared to the online marketing arena. It is absolutely fascinating how quickly the mobile universe is expanding now with billions of people today enjoying access to a mobile device. There are various positive aspects to take advantage of the cellular community for use on your internet marketing techniques and you’re very likely to discover accomplishment on a much larger tier than you might if you just stick to marketing to PC customers.

1. The internet connections getting created via cellular phone happen to be growing at a pretty quick rate. In fact, the mobile online connections tend to be surpassing the net connections being employed on actual computer units. That demonstrates that there is a large market available that is probably not even being reached in relation to internet marketing. If you are still employing the same old web to focus your marketing then you may quite possibly become overwhelmed with the amount of people you could potentially reach on the mobile tier. Knowing how to get to your targeted traffic sector in a mobile manner will be incredibly important to your company accomplishment in your very near future.

2. Most of us always keep his or her cell phones far more within reach when compared with their own personal computer. Again, this really is a possibility which you being an online marketer might not have thought about. If you can to reach these mobile phone users you could potentially maximize your own sales extremely quickly!

3. There is marketing and advertising software programs available that will help you dive into this particular mobile marketing world. The product known as Mobile Monopoly has been developed for you to see just how you can encounter a terrific surge in profit with this portable marketing method. Check out the Mobile Monopoly review to learn on your own just how nicely it is working for other people. Definitely, it is definitely worth the time for you to compare it to different internet marketing products. Take a look at the Frank Kern review to get a great comparison of the portable promotion software package to the much more well known online marketing software programs. The two marketing and advertising tactics now have established accomplishment therefore have a peek and find this out for your internet business success.

Tags: affiliate marketing, internet marketing, Mobile Marketing, traffic building

How to get the benefit of Social Media Marketing?

noreply@blogger.com (bharat wadhwa) — Tue, 05 May 2009 09:51:00 +0000

Comscore Feb 09 result shows that face book get over a third of the numbers of unique visitors of Google and it continuous to grow. Face book is getting closer to Google. Social network have already taken over mail in terms of popularity.

I am not writing this piece to promote face book, I just want to draw attention on social media sites like facebook, twitter, linkedin, stumble upon can help a brand manager to drive more traffic to his/her website and get more conversion at lower cost. Brand managers can interact with people while increasing brand awareness. One can also watch what people are saying about his/her business on social media sites and use that information to manage online reputation.
There is an opportunity available in social media sites to cash. Are we marketers/brand managers are cashing on this fastest growing social media space? Here are few points to keep in mind while cashing on social marketing.

Blogs: Blogging is a great way to get interactively connected with your customers. Its important to put a regular schedule to update your blog otherwise people will check your blog and they will see the same old stuff so often that they will stop visiting your site.

Blogging is about creating conversation and joining others in progress. It’s also important to know what is others in your industry are saying. Get in on the discussion by posting your comments. Blog post would always be encouraged to give your name, URL when leaving a comment. This is a great way of build visibility. One should also include a blogroll for link trading.

Make Friends: it’s your obligation to follow rules and regulations posted on various social media websites while exploring the social marketing opportunities. Don’t spam the system. Make sure you should know them and follow them.

The most important rule of social marketing is always making a contribution to the community rather than only giving product messages.

Join Groups: you need to join different groups to find your customers. Groups at Yahoo and Google are organized into interest based list. Join the group and start contributing in the group and make friends through comments and participate in discussion.

Answers: Yahoo answer is a good place to share your expertise and make a direct connection with your potential customer. It’s a great place for you to strike away at prospects. You are getting a person who needs your expertise.

Video Blogging: It offers a richer web experience than a text blogging because its combine’s movies, sound, still images, and text, increasing the information and potentially emotions shared with users. Rich media allows to explore new ways of communication. Video blogging is a good choice to showcase your product. It’s a good option for business like travel, hotel, restaurant, real estate etc.

Book Marking:: There are many book marking sites available today viz Stumble Upon, Digg, Delicious etc. Stumble upon discovers websites based on your interest, learns what you like and brings you more. It is easier and much quicker to join groups related to your industry and add friends from those groups. Once you have added friends you can post sticky content, other users will stumble upon what you have added. When visitors give your pages good feedback, your content would be shown to more users. Stumble upon biggest benefit is to increase the traffic. You can’t sell your product and services on stumble upon.

Social media and its advantages

noreply@blogger.com (bharat wadhwa) — Sun, 27 Jul 2008 18:27:00 +0000

Why would you blog? I post blog , because I want to communicate my views to millions of people with just one click. I feel empowered. Bloggers are my friends and will tell me truth, unlike advertisement. There are more reasons to register in social network site: like connect with existing friends, make new friends, share photos, share videos etc.

Social media describes the online technologies and practices that people use to share opinions, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blog, message boards, podcasts, wikis, and vlogs to allow users to interact. It’s hard to find a better way to understand your consumer, learn how they use your product & services and move them to purchase more quickly. Still lots of brands are holding back from creating a social media presence.

Social networking sites like face book, Myspace, Linkedin are effective channels to find out new readers but it will work only if one chooses right strategy. To avoid the scatter approach, it is always better to choose one or two networking sites, which are closer to your business model.

What can be done with Social media?

Communicate: Blogs, podcast, Video blogging, Video sharing, Photo sharing
Connect: Social Network, Mobile text messaging, Instant messaging, Skype
Converse: Blog comments/ Responses, Meme Trackers
Categorize: Tagging, Social bookmarking, Search Engines
Customize: RSS, Widgets, Virtual words/Avatars
Collaborate: Wikis, consumer generated media, open source software, creative commons, mash-up

Collect- collective Wisdom: Rating Sites, Wikipedia, Social News

Communize: Created all the above, Build through conversations

How can these tools lead to change?

• Building awareness, spreading the words
• Involving those affected by the problem in creating the solution
• Providing social support and motivation
• Helping people take action
• Customizing message

To get the full advantage of social marketing impact keep the following things in mind:

Get ready with the basic information like name, email, URL, screen name if any, give description of each field:

Focus only on one networking site to start with, Let us start with face book:

Create a business page: - Design your brand persona so it drives value. Choose the right category www.facebook/business follow face book guidelines. Populate your page. Once your page gets populated add application to your page.

Top applications pick:

You tube: http://apps.facebook.com/videobox (you can play your You Tube video on your face book page)

Flickr : http://apps.facebook.com/myflickr (you can display your photo with this application)

For upcoming events: http://apps.facebook.com/upcoming (add all your upcoming events)

RSS: http://apps.facebook.com/simplyrss/ (you can have RSS feeds from site to your face book page)

After creating an a/c on face book it’s time to promote your social networking presence. Use all free face book promotional tools. Guidelines can be seen from the following link

http://www.facebook.com/pages/manage/promo_guidelines.php

You have to keep the interest alive in your pages so that visitor will come back to your page again and again. Give community members a reason to meet, communicate and share. Provide relevant content that has value in the community. After getting healthy presence on one website try to move to another site/community and replicate the same model.

Optimization of Social Media Community:

Book mark your community with social bookmarking sites like Digg, Myspace, Reddit, Del.icio.us, Furl, Technorati etc. After bookmarking the community its time to move forward to add tags, and submit post to other social bookmarking sites. One can also do the emailing of community.