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What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

2023-09-08T07:41:00.007-04:00

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## Introduction to CRO (Conversion Rate Optimization) In the world of digital marketing, Conversion Rate Optimization (CRO) is a crucial strategy that can significantly impact your business's success. CRO focuses on improving the percentage of website visitors who take desirable actions, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimizing your conversion rates, you can maximize the return on investment (ROI) of your digital marketing efforts.

Why CRO is important for your business

CRO is important for your business because it can directly impact your bottom line. By increasing your conversion rates, you can generate more leads, increase sales, and ultimately drive revenue growth. Instead of solely focusing on driving more traffic to your website, CRO enables you to make the most of your existing traffic by ensuring that a higher percentage of visitors convert into customers.

In addition to boosting your revenue, CRO can also improve your customer experience. By optimizing your website and landing pages, you can create a seamless and enjoyable user experience that encourages visitors to take the desired actions. This, in turn, can lead to increased customer satisfaction, loyalty, and repeat business.

The basics of CRO in digital marketing

To understand CRO in digital marketing, it's important to grasp the concept of the conversion funnel. The conversion funnel represents a visitor's journey on your website, from their initial exposure to your brand to the point of conversion. The conversion funnel stages typically include awareness, interest, consideration, and action.

CRO involves implementing strategies and techniques at each conversion funnel stage to optimize the user experience and increase the likelihood of conversion. This can include improving website design and navigation, creating compelling and persuasive content, optimizing call-to-action buttons, and streamlining the checkout process.

Key elements of a successful CRO strategy

A successful CRO strategy incorporates several key elements. Firstly, it requires a deep understanding of your target audience and their behavior. By analyzing user data, conducting surveys, and performing user testing, you can gain valuable insights into what motivates your audience and how they interact with your website.

Secondly, a successful CRO strategy relies on continuous testing and experimentation. A/B testing, also known as split testing, involves creating two or more versions of a webpage or element and measuring the performance of each variant. This helps you identify which version performs better and make data-driven decisions to optimize your website.

Lastly, a successful CRO strategy involves ongoing monitoring and analysis. By regularly tracking key performance indicators (KPIs) such as conversion rates, bounce rates, and average session duration, you can identify areas for improvement and take action accordingly.

Understanding the conversion funnel and user behavior

To effectively optimize your conversion rates, it's crucial to understand the conversion funnel and user behavior. The conversion funnel consists of multiple stages, each requiring a different approach to maximize conversions.

At the awareness stage, users are introduced to your brand for the first time. This is an opportunity to create a positive first impression and establish trust. Clear and compelling messaging, eye-catching design, and easy navigation are essential at this stage.

In the interest stage, users have shown interest in your products or services and are actively seeking more information. Providing detailed product descriptions, customer testimonials, and engaging content can help build trust and convince users to move to the next stage.

During the consideration stage, users weigh their options and compare your offerings to competitors. This is where social proof, such as reviews and ratings, can significantly influence their decision. Additionally, offering incentives, such as discounts or free trials, can help sway users in your favor.

Finally, at the action stage, users are ready to convert. This is the moment to remove any barriers to conversion and make the process as seamless as possible. Streamlining the checkout process, reducing form fields, and offering multiple payment options can all contribute to a higher conversion rate.

Tools and techniques for effective CRO

Various tools and techniques are available to help you implement effective CRO strategies. One essential tool is Google Analytics, which provides valuable insights into user behavior, website traffic, and conversion rates. By analyzing this data, you can identify areas of improvement and prioritize your optimization efforts.

Heatmap tools, such as Crazy Egg or Hotjar, can visually represent user behavior on your website, showing where users click, scroll, and spend the most time. This information can help you identify areas of interest and optimize your website accordingly.

A/B testing tools, such as Optimizely or VWO, allow you to create and compare different versions of your web pages or elements. By measuring the performance of each variant, you can determine which version drives better conversion rates and make data-driven decisions.

Additionally, user feedback tools, such as surveys or live chat, can provide valuable insights into user preferences, pain points, and suggestions for improvement. Listening to your users can uncover valuable opportunities to optimize their experience and increase conversions.

Case studies showcasing successful CRO campaigns

To understand the potential impact of CRO, let's explore a few case studies showcasing successful campaigns.

Case Study 1: Company XYZ, an e-commerce retailer, implemented a CRO strategy that focused on simplifying their checkout process. By reducing the number of steps required for checkout and offering guest checkout options, they saw a 30% increase in their conversion rate within three months.

Case Study 2: Company ABC, a software-as-a-service (SaaS) provider, utilized A/B testing to optimize their pricing page. By experimenting with different pricing structures, they identified a pricing model that increased their conversion rate by 20%, resulting in a significant revenue boost.

Case Study 3: Company DEF, a lead generation website, implemented personalized call-to-action buttons based on user preferences. By tailoring the messaging and design of their call-to-action buttons to different user segments, they achieved a 15% increase in their conversion rate and a higher quality of leads.

These case studies demonstrate the power of CRO in driving tangible results and improving business performance.

Expert tips for implementing CRO in your digital marketing strategy

Implementing CRO requires a strategic approach and attention to detail. Here are some expert tips to help you effectively incorporate CRO into your digital marketing strategy:

Start with thorough research and analysis to understand your target audience and their behavior.
Set clear goals and key performance indicators (KPIs) to track the success of your CRO efforts.
Prioritize your optimization efforts based on data-driven insights and user feedback.
Utilize A/B testing to experiment with variations and optimize your website based on user behavior.
Continuously monitor and analyze your data to identify areas for improvement and make data-driven decisions.
Don't overlook the importance of mobile optimization, as increasing users access websites through mobile devices.
Stay up-to-date with industry trends and emerging technologies to stay ahead of the competition.

By following these expert tips, you can build a robust CRO strategy that significantly improves your conversion rates and business performance.

The future of CRO and emerging trends

As technology and consumer behavior continue to evolve, the future of CRO holds exciting possibilities. Here are a few emerging trends to keep an eye on:

Personalization: Tailoring the user experience based on individual preferences and behavior can significantly impact conversion rates. Personalized recommendations, dynamic content, and targeted messaging are all powerful tools for optimizing conversions.
Artificial Intelligence (AI): AI-powered tools can analyze vast amounts of data and provide actionable insights for CRO. From predictive analytics to chatbots, AI has the potential to revolutionize the way businesses optimize their conversion rates.
Voice Search Optimization: With the rise of voice assistants like Siri and Alexa, optimizing your website for voice search will become crucial. Voice search optimization involves understanding how users interact with voice assistants and adapting your content and user experience accordingly.
Conversion Rate Optimization Automation: Automation tools can streamline the CRO process, allowing businesses to implement changes quickly and efficiently. Automated A/B testing, personalized recommendations, and real-time optimization are just a few examples of how automation can enhance CRO efforts.

Conclusion and the benefits of investing in CRO

In conclusion, Conversion Rate Optimization (CRO) is a powerful strategy that can skyrocket your conversion rates and drive business growth. Understanding your target audience, optimizing the user experience, and leveraging data-driven insights can significantly increase your website's conversion rates and maximize your return on investment.

Investing in CRO offers numerous benefits, including increased revenue, improved customer experience, and a competitive advantage in the digital landscape. By implementing the key elements of a successful CRO strategy, utilizing effective tools and techniques, and staying ahead of emerging trends, you can unlock the full potential of your digital marketing efforts.

So, why wait? Contact Results Driven Marketing®, where the Google Girls are waiting to help you.

The Power of Free Lawyer Directories

2023-08-24T14:40:00.001-04:00

Legal issues can become complicated and stressful quickly. It's crucial to find the right lawyer to handle your case. Having an experienced lawyer on your side can make all the difference in a personal injury claim, a DUI or DWI, a family dispute, or a business contract problem.

This is where the worth of a free legal referral directory comes in and shines. A Free Lawyer Referral directory makes it easy and fast for people to find the right lawyers for their specific needs.

Easy ways to get through the legal maze

The Court System can be like a maze, with complicated rules, laws, and procedures that change from case to case and from court to court.

To find your way through this maze, you need to engage the services of an attorney who understands and has experience working in the area of law that applies to your case. This is where a free list of lawyers comes in handy.

How to Find the Right Knowledge

When you use a free legal referral directory, such as a Reach Local Lawyers (TM) you have access to a vast network of legal professionals from many different parts of the USA and its' territories. Instead of going through all of the search engine results, you can just type in your legal problem and location, and the directory will put you in touch with lawyers in your area who specialize in that area of law.

Time and Energy

One of the best things about using a lawyer referral directory is that it saves you time and effort. It can be time-consuming and frustrating to look for an attorney on your own, especially if you are already stressed out about a legal issue. With just a few clicks, you get a list of lawyers who are qualified to handle your case. This makes the process easier and gives you more time to focus on other things in your life.

Vetted Professionals

A lawyer referral directory that you can trust, makes sure that the lawyers they list are qualified to help. This screening process adds a layer of trust and confidence. Most attorneys in the network provide free consultations.

Legal Get Matched

Every legal case is different, so there is no one-size-fits-all solution. Free legal reference directories know this, which is why they take into account your unique situation. By telling us more about your legal problem, we can find matches that are more likely to meet your needs. This personalized method makes it likely that you'll find a lawyer who understands the details of your case and can come up with a plan to get the result you need.

Cost-effectiveness and ease of access

The word "free" has a lot of weight in a free lawyers referral list or a free lawyers referral directory. Legal services can be pricey, and people often worry about how much they will have to pay to hire a lawyer. Some of that worry is taken care of by these listings, which help people find lawyers, most of which will not charge for a consultation. This makes it possible for people to get legal help without worrying about their finances.

Helping People Make Informed Choices

When you use a free legal reference directory, you don't just get the names and numbers of possible lawyers. It lets you find out important details about the background, experience, and even reviews from past clients of the lawyers. Armed with this information, you can make better decisions about who to call and who to hire to help you with your case. This gives you the upper hand when it comes to choosing a lawyer who fits your needs and values.

In a system full of complicated laws, a free legal reference directory is a very useful tool for people who need legal help or representation. These free websites help people face their legal problems head-on connecting them quickly, easily, and affordably to qualified experts.

Using a free lawyer referral list or a free lawyers referral directory, like reachlocallawyers.com can help you find the right legal help quickly, easily, and with confidence, no matter how big or small the problem

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

2023-08-03T15:05:00.012-04:00

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

Mount Pleasant, SC — Marketers are adding their clients to directories. Many of these directories are designed to provide businesses with industry exposure. But marketers across the globe are fouling up or disrupting various directory platforms. By listing businesses in the wrong directory to get local citations. What is a local Citation? A local citation is any online mention of the name, address, and phone number of a local business.

Local citations can appear on various platforms, such as search engines, directories, apps, social media, and blogs. Local citations help Internet users discover local businesses and can also impact local search engine rankings. Local citations should be accurate, consistent, and relevant to boost the local presence of a business, according to MOZ.

Local citations have become critical to Google rendering accurate search results. Websites with little or no local citations will be bested on the Search Engine Results Page (SERP). Websites that have a better digital footprint will replace those with few or no local citations. So why are marketers storming free directories? Because they want to get name, address, and phone (NAP) recognition for businesses to help boost their internet reach.

Are Free Directories Free?

The short answer is no. For example, Reach Local Lawyers (RLL) a free lawyer directory provides users with the opportunity to search for lawyers across the USA. A user simply selects the city and state where they want the lawyer to be located. They can also search by practice area. There is no fee for the user.

The user is not charged at all for the introduction or connection to the attorney. In fact, most of the lawyers will provide a free, no charge consultation. In many cases, like personal injury or being hurt on the job (Workers Compensation Claims) if the attorney takes your case, they may do so on a contingency basis. The contingency fee is payable after the case is won or settled. Usually, if the case is lost, the plaintiff (person suing) has to pay nothing.

Lawyers pay to be listed in the directory, and prospective clients can call, email, or even chat with the attorney right from the platform.

What happens when a business outside of the directory’s intended industry?

What can happen is that, say, a painter is listed on a lawyer directory like RLL; what does that hurt? If a directory user were searching for a lawyer and the results served up a painter most likely the user will be discouraged and leave.

Conversely if somebody’s on a website looking for painters and it serves up lawyers that person is most likely to go elsewhere and leave that directory.

Being in the wrong directory can foul up that directory’s automation.

Automation is the backbone behind most directory websites. If a user is looking for a personal injury attorney and he finds one that he or she likes; the user can email directly from the system. Many marketers will use fake email addresses to get the citation into the system for the client. The Marketers goal is to get a backlink for their client.

And they do that by adding the web address of the lawyer. But by using the fake email address they’d actually made it difficult for someone that found that attorney to contact that attorney without them doing extra steps. Generally, the user will leave this website not trusting the date that it provides or doesn’t bother with extra steps.

Using Google analytics and search console allows you to see where a user entered the website and where they abandoned or converted on the website.

Marketers need to be considerate of directory businesses and their websites.

8 Do’s and Don’ts of using directories as a place for local citations

Make sure that directories continue to be a good source for local citations. Search for directories that provide a solid backlink and NAP promotion. Stay away from sites that appear spammy and have the potential to cause your rankings harm. Being backlinked to a spammy site can cause google to penalize your website. Here are some do’s and don’ts for marketers:

- Use directories where NAP and backlinks are generated

- - Use search directories like VieSearch which provides a high DR backlink

- - Use the DMCA which provides an excellent service, NAP promotion and a strong backlink

- - If your client is a law firm or lawyer use RLL and get another strong backlink

Don’ts

- Do not use websites or directories that appear to be spammy or have no purpose

- - Do not place your client in an industry specific directory unless that client fits the industry

- - Do not use fake emails when registering on a directory or with a site

- - Do not add a comment hoping to get a backlink. Most sites prevent this from happening.

This piece was created by Mike Bannan, owner of Reach Local Lawyers a free lawyer directory.

Top Notch Digital Marketing Tip: Google AdWords and PPC

2023-03-05T12:10:00.000-05:00

MARKETING: 101

Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns

Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimization) takes some time before you will be able to see your site on the first search engine results page. It certainly pays off to be at the top of the page so you are able to get in front of your target audience.

What is Pay-Per-Click Advertising?

PPC advertising is an online advertising model in which advertisers pay each time a user clicks on one of their online ad campaigns.

Pay-Per-Click advertising is an effective option if you want to reach people who are actively searching for terms related to your business. If you decide to create a PPC campaign your ad spend will be determined by your audience, competition, and the types of products/services you wish to drive awareness of.

These ads appear when people search for things online using a search engine like Google, Yahoo, or Microsoft's Bing ads– especially when they are performing commercial searches, meaning that they're looking for something to buy.

This could be anything from a mobile search, such as someone looking for "restaurant near me" on their phone, or a local service search like someone looking for a dentist or a plumber in their area. All of these searches trigger pay-per-click advertising.

How often your PPC ads appear depends on which keywords and which match types you select. The PPC platform may also have an impact.

PPC Basics

Search engine advertising is one of the most popular forms of pay-per-click marketing (or PPC marketing). It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Cost-per-click ($) = Advertising cost ($) / Ads clicked (#)

Bid-Based PPC

With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs.

The bid and Quality Score are used to give each advertiser's advert an ad rank. The ad with the highest ad rank shows up first.

The Google Display Network allows you to place your ad in front of the right person at the right time and on the right sections of relevant websites.

Google Ads take up the very top positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.

Here’s a simple search in Google for basketball shoes. As you can see, two ads come up with the store Dick's Sporting Goods being number one. These first two positions are all targeting the keyword “basketball shoes” and paying each time their ad is clicked by a potential customer.

The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.

While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

Keyword Relevance: Crafting relevant and specific keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality: Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score: Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Advertising Formats: Search ads, Display ads (typically banner ads), text ads, responsive text ads, video ads, and image ads. A creative ad copy is vital.

Managing Your PPC Campaigns

Campaigns need to be regularly managed to make sure they continue to be effective. It's important to be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

We’d like to thank Cory from the Law Offices of Craig Altman for asking about this.

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

2023-03-05T12:06:00.000-05:00

MARKETING: 101

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip!

Advertisement Congruence

If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message.

Have you ever clicked on an ad and been taken to a page that looked nothing like the ad?

When your ads look like the web pages they lead to, customers will feel like they are in the right place and will boost conversion rates. If your ad is radically different from the page it is linked to it’s likely that customers will be confused and exit out of your site. If you want those conversions, make sure your ads and landing pages are congruent.

This is one of the best online marketing tips to have in your back pocket. If your ads aren’t leading to conversions, it could be because your ads don’t match their landing pages. Make sure you double and even triple check this!

The Importance of Ad Relevance

Because Google is the most popular search engine, Google AdWords advertising is the most popular form of pay-per-click (PPC) search engine marketing. AdWords advertisers stand to gain the most from PPC by putting their ad campaigns in front of the largest target audience.

However, turning those clicks into clients isn't easy. In order to gain a high return on investment from Google AdWords advertising is a matter of relevancy— ad relevance, relevant ad groups, relevant landing pages. Here's how you can increase your ad relevancy and in turn, increase your rewards:

Create more relevant Adwords ad groups

Your AdWords ad position, number of impressions, and cost per click (CPC) are all affected by your Quality Score, which is essentially a measure of ads relevance. In terms of Facebook ads, relevancy is measured by the ad relevance score. According to Google, you can increase your Quality Score by ensuring a high degree of relevance:

Between your text ad and the keyword or search term you're bidding on
Among keywords in each AdWords ad group
Between your ad and the corresponding landing page

Grouping AdWords keywords by relevance is one way to improve your click-through-rate (CTR) and overall user experience along with your Quality Scores.

Write more relevant Adwords ad copy

An ad copy refers to the main ad text of the specific ad. The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results page or any other web page, and is between the title and the display URL.

Here are some tips for improving your AdWords ad copy to trigger more clicks and conversions:

Use the keyword in the headline
Try dynamic keyword insertion
Ask a question (so the searcher will click to find the answer)

Optimize your Adwords landing pages for relevance

The final step in your relevance plan is to make sure your AdWords ads take potential customers to a relevant landing page. Don't just send them to your home page. An optimized landing page should deliver on the promise of your text ad.

Following these best practices to maximize AdWords relevance will increase your impressions, raise click-through rates, and will ultimately translate to a lower cost-per-click.

We’d like to thank Cindy from Comfort Keepers Scottsdale for asking about this.

WMC Opens up marketing tips section.

2020-01-25T10:17:00.000-05:00

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How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

2019-11-05T11:30:00.000-05:00

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).

SEO In The Box™ by Results Driven Marketing®, LLC

There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.

After that, Google serves you up to searchers in the organic section.

The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning.

Do you want to be found online or not?

If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital.

Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use limited or basic SEO techniques will benefit.

It doesn’t matter if your business is small, medium, or large or if you are a startup or an established business. It really doesn’t matter if you do business locally, nationally, or globally. SEO is the only way to show up on the organic search section of Google, Bing, etc.

Getting around Search Engine Optimization

You may be able to get around SEO, but to do so requires that your site or webpages are designed and developed using basic quality SEO techniques.

Once basic SEO is in place, you can periodically run tests using free SEO tools to maintain what you have done. Even if you just purchased a website, not every web designer, developer, or builder is up to the challenge of providing competent basic SEO, and they may not even understand how to position SEO for your business.

Unfortunately, Google regularly changes the SEO rules. While basic SEO is usually stable, it still requires proper meta descriptions, meta tags, title tags, page titles, page speed, XML sitemaps, alt tags along with robots.txt allowing spiders or crawlers to index your webpages. If the basics aren’t completed the right way, your webpages or site won’t be found or served up organically on the SERP.

If you are lucky and have very little competition, you have a domain name that matches a well-searched query you might have a chance to be shown organically to searchers. You may not have to worry about search engine rankings or the correct page SEO. Searchers that use URL to your homepage or a piece of content or specific webpage will find you, but searchers typing your company name and address may also find you, but that is not assured.

Google My Business (GMB) pages, along with the map section of the SERP, need to be appropriately optimized, too, but this is not a difficult task.

Some businesses don’t have webpages, but they effectively leverage social media sites to drive local traffic.

Basically, they live and prosper and may even thrive using reviews and social shares, but they only do business locally.

A roofer that I know, whose company does excellent work outside of Philadelphia, has no website, but he gets tons of business from Social without paying for advertising. Unfortunately, they are the exception and not the rule.

Paid Advertising an SEO Workaround

You could buy some advertising using Google AdWords or Bing Ads, but that can be costly. A searcher may click on your ad, and you are charged whether the searcher buys or not.

Charges for AdWords or ads can be costly. For example, Philadelphia attorneys often pay over $175 per click, and they may not get the business, but they still must pay. In that scenario, ten clicks can cost $1750, yielding no clients or customers.

Adwords or ad professionals know what keywords or terms searchers use to see their ads. But the competition is fierce, so relevant keyword research and search queries need to be taken into account.

After an ad is clicked, the web page where the users land from the ad is critical. If the page isn’t just right, the searcher may quickly leave, and you just wasted your money.

SEO Strategy

How to use SEO to your advantage requires an SEO strategy that is crucial to your success, having Google, Bing, and the others to drive organic traffic or searchers to your webpages or landing page.

Being displayed on the first page of the search engine results pages (SERP) is extremely important. Ask yourself, when was the last time that you looked beyond page one of the SERP when you were looking for the answer to a question, or a product or service?

SEO Strategy can be an involved process, but ultimately if you are turning clicks into clients®, it can be worth the time, effort, and cost.

Performing high-quality technical SEO, on-page optimization, and off-page optimization are not easy tasks.

There are beginner’s guides or SEO guides available for the newbie or those that want to learn more.

Understanding the correct search terms, anchor text, keyword research, long-tails, link building, and providing high-quality content that answers the searcher’s question, along with good user experience, are vital to your success.

SEO and keyword research help to develop anchor text, providing search engines like Google ways to understand and promote the content of webpages.

Unless your company or business is much like the roofer outside of Philadelphia, to attract business online will require some level of SEO. To stay competitive, businesses in almost every field must stay abreast of SEO trends.

As new consumer technologies emerge, and updates to the search algorithms attempt to serve those emergent technologies, investing time and capital into dated, flawed SEO tactics can quickly prove wasteful. But the basics rarely change.

TIPS on how to use SEO as a beginner

Here are ways to take advantage or SEO now that are relevant now and most likely long into the future.

Maintain and update your Google My Business (GMB) Page. Change and add pictures. Results rankings are positively correlated for businesses with well-maintained GMB pages. Every single GMB page is hooked into industry-specific searches for the Google map.

Make sure to verify your GMB page with Google. Encourage user reviews. All of this will have a direct impact on improving your business’s results on searches people do in your local service area, especially from their mobile phones.

Make sure that social media icons are prominently placed on every page of your website. If you are using WordPress, then plugins are available to do this for you.

Work to get other websites to link back to your site. These backlinks are a vital element of SEO, and Google looks for them and rewards you for them.

If your business is a member of a local chamber of commerce, make sure that they have your website listed in their online directory. If your friends have websites, make sure that they link to your site.

Find and get listed in online directories that provide backlinks or local citations. Many free directories provide relevant backlinks. Work hard to find places that can provide you with quality, authoritative backlinks.

Make sure your content answers questions. Google provides answers to searchers’ queries. Answering questions that searchers look get you on page one of the SERP.

Make sure your website is modern in look and feel. User experience is another item that Google will reward you for. Quality website design and development are a must for encouraging links back to your web presence.

Leverage relevant keywords. Besides using free SEO tools for keyword research, you can just ask Google or Bing. How? Start typing a search that you would run to find your business. Watch the string of words that is auto-populated. These are some relevant keywords that you may want to have embedded into the content on your website. Ask your friends what they would type into the search bar and use those as relevant keywords.

Maintain an engaging social media presence. Active Social Media Marketing (SSM) is one of the most significant changes over the last decade for SEO.

You never stop hearing about social media, and it’s for a reason: the more engaged consumers are online, the more mentions and links to your content you build up. An engaging presence also encourages users to submit comments and reviews related to your business, all of which contribute to your SEO plan.

If this seems like a lot to handle, well, that’s because it is! But you can do this. Find basic SEO guides and read them. Follow the instructions. Backlinks especially are the backbone of any solid SEO plan, and they tie into each of the steps above.

Good SEO isn’t about getting as many clicks as possible; it’s about getting the most efficient ROI as a direct result of your SEO approach. In short, it’s about turning clicks into clients.

To learn more about how an SEO plan could help your business grow, let us help. Some FAQs are listed further below.

Results Driven Marketing is a client-driven full-service digital marketing agency that excels at customer service and turning clicks into clients, daily. From our Philadelphia area offices, our Google Girls and Guys develop and implement highly successful SEO strategies, Social media strategies including reputation management, Pay per Click advertising, content marketing services, blogging services, and more for our clients. We do not have a once size fits all approach. Our SEO experts and strategists provide complete internet marketing solutions for small to medium-sized businesses. Our website designers and developers work hand in hand with our SEO team.

To see what a tailored Internet marketing strategy can do for your business, contact us for a free 45-minute consultation today. Call 215-393-8700 and ask for Janeene, who owns the company. Her clients have been working with her for many years.

FAQs

Can I test the waters so to speak with The Google Girls and Guys?

Absolutely! We have clients where we run one aspect of their digital marketing while coordinating and working with other agencies running other parts of their marketing. We even have clients where we provide detailed and relevant keyword research for their own use.

What website platforms do you use?

WordPress and Duda are our standard platforms. We also manage websites hosted created using GoDaddy, Wix, and others.

Does your content marketing include blogging and press release strategies?

Yes, not only do we provide this service, all content, blogs, and press release are provided with relevant backlinks.

What Tools does your agency use and that are purchased?

While we do use free SEO tools or Webmaster tools like Google Analytics and Google Search Console, we subscribe to Ahrefs, Moz, Semrush, Yoast, and other keyword tools.

Are your backlinks external or internal linking?

We provide both, and we also provide do follow and no follow backlinks.

Can you provide webinars or training sessions for our team?

Yes. We also meet monthly with each client to show them the progression of their SEO and return on investment (ROI).

Do you own any patents or trademarks?

Yes, in fact, the company name is Results Driven Marketing®. We also own Turning Clicks Into Clients®, which is a registered trademark with the United States Patent and Trade Office of Results Driven Marketing.

Does your team have specialty coders?

Yes, besides HTML, we also provide full schema markups for structured data. This is hand-coded and not just a Yoast type plugin.

What happens during the free consultation?

We gather information about your company and your current online marketing strategy. We ask questions to learn about what is important to you. Do you want people to fill out a form on your website? Are you collecting names and emails for a newsletter? Do you want people to act immediately and call your business? We learn what you value, want, and need to make your online presence effective in helping you grow your business.

Top Notch Digital Marketing Tip: Optimize Your Site

2019-08-30T12:06:00.000-04:00

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019?

But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Optimize Your Site to Improve Search Engine Rankings

Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help improve your website's performance!

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result. Utilizing Google Search Console and Google Analytics can help ensure you that your site is performing its best!

Website optimization includes making sure you have an meta tags, a page title, meta description, high-quality images with alt text, and the appropriate amount of text in your content.

An important factor of website optimization is keyword research. Keywords should include search terms that users search for in the Google search. Use keywords that are relevant throughout your site including your homepage, landing pages, webpages, content marketing, social media, and even your call to action (cta).

You can do this organically or you can pay for it. Organic search refers to web traffic from search engine results that are earned, whereas paid search refers to traffic from search engine results that are the result of paid advertising. Organic search results are based on relevance to the user's search terms and long-tail keywords, links and backlinks, domain authority, and other organic ranking factors including:

Page Speed (including page speed for mobile devices)
Mobile-friendliness
Link building
User experience
Optimized best content

We’d like to thank Rich from HGSK for asking us about this.

Top Notch Digital Marketing Tip: Know Your Audience

2019-08-30T12:02:00.000-04:00

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019?

Online marketing is cost-effective
Easier to reach your audience members and potential customers
And you know exactly who you’re reaching

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them

These two online marketing tips are key. If you’re not targeting the right group of people, you’re going to lose money. It’s as simple as that. You will need to conduct thorough market research and audience research. Knowing your target market's demographic information and audience wants is essential for a marketing campaign. You use Google Analytics or you can even hire an online marketing company to do an audience analysis for you.

What are their demographics? Their buying habits? Their income level? What does your typical target customer look like? After you know who to target, now you must figure out how to target them. It's important for your SEO, social media strategy, and content marketing strategy to know how to connect effectively with your potential customers.

For instance, which social networks does your target customer use the most? LinkedIn, Twitter, Facebook, or Instagram? Do they look to social media influencers when making purchasing decisions?

An easy way to do this is to build a lookalike audience on Facebook. This targets users who “look like” your target audience whether it’s age, gender, interests, or other demographics.

Knowing your target audience is essential when building landing pages and tailoring the call to action to that specific segment.

And finally, We’d like to thank Joanie from Comfort Keepers Marietta for asking about this. Hope this helps!

The 5 Components of A Successful Branding Strategy

2019-06-25T22:17:00.000-04:00

What are the 5 components of a successful branding strategy?

Have a Clear Vision for Your Brand.

Maintain Consistent Messaging Across Platforms.

Extend the Brand throughout the Company.

Create an Emotional Connection to the Brand.

Nurture Loyalty for the Brand.
Branding is one of those concepts like “equality” or “justice” or “success.”  It’s hard to define and even harder to break 

out into its individual components of branding. If you asked 100 marketers what a successful branding strategy is,
you’d probably get 100 different definitions. In fact, when asked that very question, successful marketing strategists
and SEO experts have provided widely varying answers.

Some view elements of a strong brand strategy in terms of tangibles, like logo, website, packaging design and product.
Count among this group the American Marketing Association (AMA), which defines branding as “A name, term, design,
symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Others argue successful branding strategies are more about intangibles, like perceptions, brand promise, brand positioning,
and opinion shaping. For example, Ashley Friedlein at Econsultancy calls branding “the sum total of how someone
perceives a particular organization. Branding is about shaping that perception.” Said differently, for AMA, branding is defined
by its creator. For Friedlein, branding is in the eye of the beholder.

So What Is Branding?

Branding isn’t just about logos and symbols, or about perceptions and opinions only. It isn’t defined solely by marketers or
only by consumers. Branding and the components of a successful brand are about both marketers and consumers.
A successful brandings strategy is about the relationship that is formed between a business and its customers. It’s about
the way a company forges that relationship by consistently meeting its customers’ needs and wants, clearly defining its
purpose and building trust and loyalty by always keeping its promises.

The Best Brands Are Best Friends

If someone asked you why someone is your best friend, you probably wouldn’t say it’s because he’s successful, or a good
dresser, or a great bowler. You’d say it’s because he’s always there when you need him, he makes you feel better about
yourself, and he’s an excellent listener.

That’s what branding is all about. People don’t buy a Harley over some cheaper motorcycle just because it’s a great bike.
They buy a Harley-Davidson because the company makes them feel like they’re part of a community of bikers. They don’t
buy IKEA only because it makes excellent, inexpensive furniture. They buy IKEA because the company promises to “create
a better everyday life” for its customers, and then keeps that promise. Each brand personality for major brands is easy to
identify. That’s the result of a long-term branding strategy building an easy to recognize brand identity. So keep that in mind with your marketing efforts.

The 5 Components of Every Successful Branding Strategy

Successful businesses rely on different marketing strategies to roll out their brands, from search engine marketing and pay-per-click advertising to display advertising, social media campaigns and live chat. Every successful branding strategy, however, consists of common elements to build and maintain a relationship of trust with customers.

Here are 5 key elements common to every successful branding strategy:

Vision: why are you in business?

The obvious answer is “to make money.” But aren’t there other reasons? Perhaps it’s also because you like helping people and feel good when a satisfied customer calls to thank you. Maybe it’s because you like the people who work for you, and like watching them succeed along with you. Chances are, your business means more to you than money. You need to formalize whatever that reason is in a vision statement. Your vision statement tells employees and customers alike who you are and what your purpose is. It expresses your business strategy and your core values directly to your target audience.

Consistent Messaging: what are you saying about your business?

Once you’ve settled on the purpose of your business, you need to craft messages which clearly and consistently communicate that purpose to your target customers. When you think “Geico,” you automatically think “15 minutes could save you 15% or more on car insurance,” but also funny commercials, and of course the gecko. Consistency is about the branding elements found in your business’ logos, design, words used your marketing materials, and more. Above all, it’s about all the positioning statements that form the pieces of your message working seamlessly together to build your brand voice. Coca-cola has a distinct voice, as does Apple. You are on the same path with your business to build a brand name people remember. To help ensure consistency, consider creating a style guide which clearly outlines not only your logo and slogan, but also acceptable color schemes, fonts, and tone – your brand architecture.

Extending Brand throughout the Company: who are you and your employees?

A style guide is a great start to ensuring consistent communications, but it’s ineffective if your employees don’t adequately communicate. Your employees can be your greatest asset in communicating your brand, or they can scuttle your best efforts with one bad customer exchange. Make sure everyone in your company is fully aware of your brand and understands how to talk to customers to convey it. They are your de facto marketing team, and all great brands are made stronger with the support of the employees.

Emotional Connection: where is your brand most powerful?

The old maxim that people justify purchase decisions based on logic, but make those purchases based on emotion is real. Emotion sells. Think of Dawn Dishwashing Liquid’s Saving Wildlife commercials. The emotions viewers feel watching those ads become part of the company’s brand. Some strong emotional triggers are those which arouse sympathy, give people a sense of belonging and make their lives easier. Your brand voice becomes the conduit for your brand story. You want your customer base to feel something when they see your logo or hear your company name. No matter if it’s b2c or b2b buyers react to powerful emotions, and good brand strategy delivers that power to your business.

Nurturing Loyalty: How strong is your brand?

According to a competitive analysis by Hubspot, 15% of a company’s most loyal customers constitute 70% of total revenues, and 80% of future revenues will come from 20% of current customers. Successful branding strategies nurture loyalty by thanking their customers and telling them they’re special with loyalty rewards like discounts and special gifts.

Conclusion

Marketers may differ on exactly what branding is, but all agree on one thing: when two companies are competing with one another, all things being equal, the one which has the stronger brand will be more successful reaching, converting and retaining customers.

Your brand is the promise you make to those customers. To be sure your brand is working for you, your best bet is to work closely with a full-service digital marketing agency.

Janeene High is the owner of Results Driven Marketing, a 100% women owned business headquartered in Wynnewood, PA with an office in Philadelphia, PA. Janeene and here team have been helping customers increase qualified traffic to their websites by using the latest SEO strategies. If you or your business looking to be found by more people that need your services, contact RDM or give Janeene a call 215-393-8700.

Janeene and her staff originally published this article in July 2017 with updates in 2018 and 2019.

If you like this article please like us on Facebook.

Website and Logo Design—What You Need To Do For Your Business

Why Social Media Marketing is Key for Search Engine Optimization

5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy

Google Debuts New Speed for Search Console

2019-05-13T08:39:00.002-04:00

Google previewed a new page speed performance report making its way to Search Console.

The report was officially announced at Google I/O. Not only is the speed report confirmed, but Google has shown off screenshots of the report on desktop and mobile. Here's one:

Image credits: SEO Round Table

Happy New Year!

2019-01-01T11:15:00.000-05:00

Happy 2019 Everyone!

May all your marketing plans work, and your profits be exceptional!

~Excelsior!~

Social Media Quotes, The End ... For Now?

2018-12-29T11:14:00.000-05:00

At the end of our Social Media Quote Week, we felt we needed one that summed it all up. But mostly we have to keep it real!

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Social Media Quotes Providing Valuable Insight

2018-12-28T11:13:00.000-05:00

While we like to goof around on here, never forget that these quotes are adding valuable insight and advice into any marketing strategy that involves social media. Case in point:

“If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

Moar Quotes!

2018-12-27T11:12:00.000-05:00

We're just getting started, y'all!

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” - Erik Qualman

Back to the Social Quotes!

2018-12-26T11:11:00.000-05:00

Once again back is the incredible ...

"Social media are tools. Real time is a mindset.” – David Meerman Scott

“Social media is a contact sport.” - Margaret Molloy

Merry Christmas!

2018-12-25T11:10:00.000-05:00

Merry Christmas! And Happy Festivus to the Rest of You!

Quotes Week the Remix!

2018-12-24T11:10:00.000-05:00

Oh, em, GEEEEE! Quotes Week was so damn popular we absolutely had to bring it back peeps!

Check it!

This week we're doing social media quotes!

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

Tips Week for Content Marketing, Conclusion

2018-12-22T11:08:00.000-05:00

And now we come to the payoff!

Begin with the end in mind

If you’ve read Stephen Covey’s long-time best-selling book, The Seven Habits of Highly Effective People, you’ll recognize this one as the second habit: Begin with the End in Mind. In Covey’s words:

It focuses on what you want to be and do. It is your plan for success. It reaffirms who you are, puts your goals in focus, and moves your ideas into the real world.

If you don’t know what you want to be, in terms of your content marketing, when you grow up, how will you know if you are on the right path?

Things to do:

Create your content marketing mission statement.
Set a subscriber goal for your content.
Decide what you ultimately want subscribers to do.
Answer the question, “How Will We Know We Are Succeeding?“

Do you have a major issue that is driving your success, or stopping you from succeeding? Please let me know in the comments below.

Tips Week, Content Marketing, Part 5

2018-12-21T11:07:00.000-05:00

We're closing in on the end of the tips. But this one's a killer!

Kill a channel

Here’s a publishing truth: It’s likely that with each new channel you add to your content marketing plan, the other channels you are already using will take a small hit in quality and focus. I’ve seen this time and again as concentration goes wider and relevance gets broader.

I’d like to challenge you to kill a channel (or two) and put a renewed focus on the channels that are most worthy of your time and attention. Be amazing: Be great at distributing content through three channels; use another three to heavily promote that content; and forget the rest… at least for a while. Then check the results.

Tips Week for Content Marketing Part 3!

2018-12-19T11:04:00.000-05:00

The tips just keep on coming!

Follow the “3-legged-stool” model

Almost every successful media company in the world leverages the “3-Legged-Stool” model: creating content for digital, print, and in-person. I believe that if your brand doesn’t leverage all three channels in a meaningful way, you cannot truly be an industry-leading informational source.

Beyond that, there is a huge opportunity in leveraging print channels, specifically. Just think of it like the value of a trade show where all your customers are in attendance, but none of your competition showed up. That’s the value print content marketing currently represents. I smell opportunity.

Tips Week, Content Marketing Part 2

2018-12-18T11:03:00.000-05:00

Continuing the mad tips!

Go 6 months without mentioning your product

There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers.

The point is this: The more you talk about yourself, the more you’ll negatively impact your content marketing efforts. Keep the offers outside the content, and watch your program flourish.

Tips Week: Content Marketing Strategies and Ideas Part 1

2018-12-17T11:01:00.000-05:00

After last week's Quote Week, we're moving onto Tips Week! And our focus is Content Marketing!

Take “best of breed” seriously

Ninety-nine percent of companies don’t do this. There are at least six principles that are essential to epic content marketing. The sixth, and perhaps most important, is setting a goal/mission to be the “best of breed” informational provider for your industry niche — i.e., to truly be the leading informational resource for your industry.

This is critical to making content marketing work for you. If your content marketing isn’t eagerly anticipated and truly necessary, at some point, your audience will see through the façade and ignore you.

Ask yourself this: If your content marketing disappeared from the planet, would anyone miss it?

If no one would miss your information, you’ve got work to do. Start by setting your goal, then set up the processes and invest in the people you need to reach that goal.

Rounding Out the Marketing Quotes

2018-12-15T10:59:00.000-05:00

And finally, the last of our Marketing Focused Quotes for Quote Week:

1. “Today it's important to be present, be relevant and add value." – Nick Besbeas

2. "Great Execution is the Ultimate Differentiator." - Margaret Molloy

3. “The best marketing doesn't feel like marketing.” - Tom Fishburne

4. "Know thyself. Know the customer. Innovate." – Beth Comstock

5. "Instead of using technology to automate processes, think about using technology to enhance human interaction." – Tony Zambito

6. “If you are an artist, learn science. If you are a scientist, cultivate art.” – Karin Timpone

7. “We’re all learning here; the best listeners will end up the smartest.” - Josh Bernoff

More Marvelous Marketing Quotes From Your Merry Marketing Marching Society!

2018-12-14T10:58:00.000-05:00

To keep the inspiration bubbling, true believers!

1. “The consumer is not a moron; she is your wife.” – David Ogilvy

2. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

3. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

4. “Make your marketing so useful people would pay you for it.” – Jay Baer

5. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

The WebMarketCentral Blog

What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

Why CRO is important for your business

The basics of CRO in digital marketing

Key elements of a successful CRO strategy

Understanding the conversion funnel and user behavior

Tools and techniques for effective CRO

Case studies showcasing successful CRO campaigns

Expert tips for implementing CRO in your digital marketing strategy

The future of CRO and emerging trends

Conclusion and the benefits of investing in CRO

The Power of Free Lawyer Directories

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

WMC Opens up marketing tips section.

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.

After that, Google serves you up to searchers in the organic section.

The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning.

Top Notch Digital Marketing Tip: Optimize Your Site

Top Notch Digital Marketing Tip: Know Your Audience

Know your target audience and knowing how to target them

The 5 Components of A Successful Branding Strategy

What are the 5 components of a successful branding strategy?

The Best Brands Are Best Friends

The 5 Components of Every Successful Branding Strategy

Vision: why are you in business?

Consistent Messaging: what are you saying about your business?

Extending Brand throughout the Company: who are you and your employees?

Emotional Connection: where is your brand most powerful?

Nurturing Loyalty: How strong is your brand?

Conclusion

Five Digital Marketing Trends to Watch Out For in 2019

Website and Logo Design—What You Need To Do For Your Business

Why Social Media Marketing is Key for Search Engine Optimization

5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy

Google Debuts New Speed for Search Console

Happy New Year!

Social Media Quotes, The End ... For Now?

Social Media Quotes Providing Valuable Insight

Moar Quotes!

Back to the Social Quotes!

Merry Christmas!

Quotes Week the Remix!

Tips Week for Content Marketing, Conclusion

Begin with the end in mind

Tips Week, Content Marketing, Part 5

Kill a channel

Tips Week for Content Marketing Part 3!

Follow the “3-legged-stool” model

Tips Week, Content Marketing Part 2

Go 6 months without mentioning your product

Tips Week: Content Marketing Strategies and Ideas Part 1

Take “best of breed” seriously

Rounding Out the Marketing Quotes

More Marvelous Marketing Quotes From Your Merry Marketing Marching Society!