Innity Blog - Online Marketing

We’re Back at ad:tech 2013!

innityteam — Tue, 21 May 2013 04:53:20 +0000

Well, having been there year after year, this will not come as a surprise.

But for the sake of doing so (and also because we’re awfully excited about being back to the leading media event in Southeast Asia dedicated to digital marketing), we’d like to announce it loud and proud – WE’LL BE THERE AT ad:tech 2013!

13-14 June 2013 | Suntec Convention Centre

We’re back this year as an event sponsor and we’re just bursting with excitement about some groundbreaking offerings that we’ll be sharing with you there!

So head over to our booth at C9 if you’re at the event! Entry to the exhibition hall is free and you might walk away with acool gift from us or maybe passes to our exclusive After Party! Yep. You read it right. After winning an award for hosting the BEST AFTER PARTY EVER last year we’re back with another one that is just as epic! This top notch exclusive party is going to be awesome

For more information on ad:tech, go check out their website! And stay tuned to our blog and facebook for more details coming your way real soon!

Have We Mentioned That We’re on Mobile too?

innityteam — Fri, 17 May 2013 03:47:33 +0000

Yeah. We are. Mobile is such a huge significant player in the industry it’s hard for us to not want to join in the leagues of the big boys.

The undeniable fact is that mobile has established quite a standing with the increasing numbers of smartphone users. Research shows that 90% of people move between devices to accomplish a goal, therefore reaching out to customers who are on-the-go is more important than ever before. And with that in mind, Innity has launched our very own Mobile First View catered for brands to reach out to this increasingly large pool of audiences who are using mobile to access the net.

So what’s it like you ask?

Innity’s Mobile First View acts like a full page Site Take Over ad, but targeted to mobile web inventories. As with normal online ad interactions, the Mobile First View Ad will show up when a user visits a website using a mobile browser. The user may opt to interact with the ad or not, and any form of interaction that occurs will take place on the initial page the user visited. The user will be able to continue back to their browsing after closing the ad.

Since we’ll be targeting mobile browsers, marketers will be able to have access to all users within our channels of networks – that means over the major mobile platforms – Android, iOS, and Blackberry. With Innity’s wide reach across the South East Asia region, Mobile First View allows extensive reach across the region. The inclusion of rich media support also allows brands to make an impact by delivering an engaging experience; while the full screen view increases sustained attention and possible interest of the viewers. All that boils down to one thing – the full power of the WWW working for you and your brand.

That’s a brief summary our Mobile First View for you! If you’re contemplating on reaching out to those who are on the go, do get in touch with us at sales@innity.com for more details. We will be more than happy to drown you with even more information!

The Innity Townhall Hadoken!

innityteam — Tue, 14 May 2013 02:42:15 +0000

Coming up with activities for Innity Townhall isn’t some easy feat. The Townhall Committee (Of course they exist. Who else organizes the stuff :p) have delved into the depths of forests and hiked the highs of mountains just to find inspiration for these monthly activities.

This time, Townhall was inspired by 2 memes that was going viral on the web. Having thinking how cool it would be to take images like these, the Innity Townhall Challenge – HADOKEN was born.

But challenges are only fun when there’s something to gain or lose.

To double the impact, both a prize and a punishment were announced. After being bombarded by tens and thousands of videos of the internet sensation Gwiyomi being shared on facebook for several weeks, the Townhall Committee decided to make their own personal revenge on Gwiyomi and those who shared it by introducing a Townhall edition of the Gwiyomi dance.

Those who lost the Hadoken challenge would have to perform the Gwiyomi dance.

The winning team on the other hand, was to receive a cash prize awarded by the CEO of Innity. But a twist of events led them to chose a volunteer to brave through performing the Gwiyomi dance in order to get their prize money.

All in good fun

And here’s the winning photo that deserves a feature for its awesomeness!

It was fun watching people roaming around the office building area just to find the perfect location to get their picture. But even more inspiring was the level of engagement and bonding that happened during the whole activity.

Rumour has it that the Townhall Committee is up to something more exciting for the next Townhall. I wonder what it’s going to be

Heading over to Hong Kong!

innityteam — Tue, 30 Apr 2013 07:47:15 +0000

Our sharing sessions are spreading over the region! ….just like we mentioned in an earlier blog post

This time, we head over to our peeps at the Hong Kong Office for their Engaging Thursday event, a monthly networking and information sharing event for digital industry folks. The most recent Engaging Thursday took the form of a Digital Engaging Workshop, where representatives from Innity, comScore and FiveStones (Google Doubleclick APAC) came together to share the latest digital trends and their insights on campaign effectiveness.

The turnout was more than expected and we had people filling up the seats from the front up to the very back of our venue.

Within the short but information-packed 3 hours, we covered the following topics:
-Current Digital Trends in Hong Kong and Asia
-Upcoming Trends: Big Data
-Brand Effectiveness: Reaching the Right Audience, Gaining Real Engagement
-FiveStones (Doubleclick APAC) Bulding and Measuring Campaign Effectively

The workshop encompassed showcasing of several successful case studies, where we discussed the effectiveness of type of ad formats as demonstrated by the case studies, as well as the methods of reaching out to more audiences and engaging them.

The experience was rewarding, much thanks to the receptive crowd. We had a number of stimulative questions, commentaries that were critical and to the point – all of which contributed to making the conversation engaging and insightful. On top of that, it was the eagerness and enthusiasm that the attendees showed towards learning more about the digital industry that made this workshop a huge success. It was a great experience and we can’t wait for our next workshop in Hong Kong!

Signing out with more photos taken from the workshop

Keepin’ em Inspirations Floodin’ In

innityteam — Thu, 18 Apr 2013 06:30:18 +0000

The creative mind needs to be constantly fed. So here’s a list of some oh-so-ohsem campaigns we’ve gathered around the web. I’ll tell you this. We’ve landed on some pretty cool stuff.

Vivienne Westwood’s Non Tacere Campaign

Vivienne Westwood shocked Milan’s Fashion District on 25th November 2012. To raise awareness about domestic violence in conjunction of International Day for the Elimination of Violence against Women, the British fashion designer used mannequins in the window display of her flagship store to bring out the the disquieting statistic that 1 in 3 women are victims of domestic violence in the country. The display wasn’t shockingly graphic, but one could easily get chills down the spine as the mannequin’s incredibly detailed face stares back from behind the glass.

Perrier’s Secret Place Campaign

Looks like there’s a pattern with creative campaigns and beverages (alcoholic beverages in particular). They seem to keep coming up with the good stuff.

This one from Perrier takes form of a digital experience called “The Secret Place”. It’s a full screen interactive game where you search for hidden treasure in a secret party. You can switch between the 6 characters and experience the very special evening party in their shoes, and ultimately – find the golden girl which will unlock the chance to win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year’s Eve in Sydney.

Intrigued? Experience the party here.

Meas Beer Viral Campaign

Maes is a the 2nd most popular beer in Belgium, but the market leader was outselling them 4:1. And they did what everyone would do during times of need. Reach out to family (fun fact, Maes is the 3rd most common name in the country). With the help of the creative folk at TBWA Belgium, they invited all the Maes in Belgium to a free barrel of beer each that they could share with their friends. To make sure the beer was shared, the news was publicized (via TV, Print, Outdoor and Digital, you name it) and that started a whole lot of conversation on facebook requesting Maes for free beer. The campaign was a huge success leading to +75,000 Facebook likes in 1 day and even over 7,000 changing their facebook last name to Maes for a free barrel!

Metropole Tweetphony

This could be the coolest campaign that involved the use of Twitter. The Metropole Orchestra in Amsterdam was under threat due to budget issues, so they came up with a plan. To raise awareness of its plight,they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their own 140 character composition and have it added to other crowd sourced compositions and played out by the orchestra. During the live performance, the orchestra tweeted back a video of the performance to the twitter users that have had their tweet selected and performed.

Dove Beauty Sketches

Dove’s marketing has always revolved around the “discover your true beauty” theme and it has been working well thus far. It’s understandable. Women have always been their worst critic in terms of physical appearances. In fact, only 4% of the females around the globe consider themselves beautiful. To support their case for true beauty, Dove hired a forensic artist to sketch out the faces of women based on their own description and that of a stranger. Guess what?

Yep. You’re more beautiful than you think you are.

Innity’s Campaigns of the Month!

innityteam — Tue, 16 Apr 2013 04:20:59 +0000

April babies. They’re awesome. Just like the following campaigns we’ve picked out to share with you.

The campaigns used the Lightbox that expanded from the standard banners, allowing advertisers to incorporate rich media and information they want to share with their target audiences. Click on the demo links at the end of each campaign if you want to know what the real thing looks like!

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Colgate Optic White Launch
Advertiser: Colgate
Agency: MEC
Network: Audience network focusing on Social & Community, Lifestyle, Women, Health, Entertainment.
Country: Malaysia

Colgate launched a campaign to promote their new Colgate Optic White line of products. This campaign featured the use of standard banners that expanded into Innity’s propriety Lightbox ad format upon rollover. Within the Lightbox was a clip featuring a local celebrity endorsing the use of Optic White for whiter teeth. To target the main decision makers of such products within the household, the ad was served on Channels such as Social & Community, Lifestyle, Women, Health, and Entertainment. The ad achieved a CTR well beyond the industry benchmark of 0.2% and garnered over 23,000 unique engagements. Additionally, users spent at average of 30+ seconds on the ad unit.

VIEW DEMO

McDonalds Big Savers Menu
Advertiser: McDonalds Singapore
Agency: OMD Singapore
Network: Premium network and Audience network focusing on News, Entertainment, Games, File Sharing, Youth, Social & Community
Country: Singapore

McDonalds Singapore launched a brand new Big Savers menu and contacted us to help spread the word out to the public. We showcased their ads on premium sites as well as within our audience network. The Lightbox ad that expanded upon rollover highlighted the new additions to the Big Savers menu. Also within the Lightbox were more tabs whereby viewers can click on for further information on the Big Savers promotion they were interested in. The Lightbox also included TVCs of the Big Saver menu and social plugins for users to share the deal with their friends. The ad raked over 1 million impressions and more than 16,000 unique engagements. Users who were engaged with the Lightbox ad spent an average of 34+ seconds on it.

VIEW DEMO

BPI Edge Mastercard
Advertiser: Bank of the Philippine Islands (BPI)
Agency: Virus Worldwide
Network: Audience network focusing on News, Business and Finance, Technology, Shopping, Entertainment, Lifestyle
Country: Philippines

We worked with BPI to promote their new Edge Mastercard to the public. BPI’s ads were shown across Innity’s network, specifically on our news, business and finance, technology, shopping, entertainment, lifestyle channels. The ad expanded from standard banner formats into the Lightbox, revealing a BPI commercial highlighting a refer-a-friend promotion for the Edge card holders. Social plugins were also integrated in the Lightbox to ease the process of sharing. The campaign received over 310,000 unique impressions and achieved a CTR and Engagement Rate that beat the industry benchmark of 0.2% and 2% respectively.

VIEW DEMO

Tourism Malaysia 2013 Asean Campaign
Advertiser: Tourism Malaysia
Agency: Vizeum
Network: Audience network focusing on Travel, News, Lifestyle
Country: Indonesia

Innity collaborated with Tourism Malaysia on this campaign to promote Malaysia as a holiday travel destination. To reach the relevant audiences, we targeted viewers within our travel, news and lifestyle channels. Viewers are shown a commercial highlighting Malaysia’s culture to encourage them to visit Malaysia. Besides the incorporation of social sharing features, upcoming events were also listed on the side. Upon clicking on these events the viewers are directed to the Tourism Malaysia’s official website for further details. By the end of the campaign, the ad received more than 220,000 unique impressions and had a CTR that beat the industry benchmark of 0.2% by a mile. The average viewer who engaged with the ad spent an average of 46+ seconds on the ad.

VIEW DEMO

Love Out Loud
Advertiser: Universal Music
Agency: MediaShop
Network: Premium network and Audience network focusing on Travel, News, and Lifestyle
Country: Singapore

We worked with Universal Music Singapore to promote their compilation album themed “Love Out Loud”. Standard banners expanded into Innity’s propriety Lightbox format showing a video featuring several songs in the album. Upon closing the player, the screen shows the songlist of the album, and viewers are allowed to preview a snippet of a song they were interested in or even have it sent to a loved one as a gift. Harnessing the use of social plugins, users were also able to share the ad to their friends on facebook and twitter. By the end of the campaign, over 260,000 unique viewers saw the ad and received a CTR over the industry standards of 0.2%. Additionally, users spent an average of 25+ seconds viewing the ad.

VIEW DEMO

On Mobile Advertising.

innityteam — Fri, 05 Apr 2013 02:00:31 +0000

Mobile is important.

We live in a post-PC era, surrounded by people who are constantly on their mobile devices every single day. It is undeniable that there is a huge potential for the advertisers to reach out to audiences through the means of mobile.

Right here, we’ve gathered some recent news on mobile advertising for you to get updated on how the mobile ad field is doing and where they are heading to.

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Infographic on What Works in Mobile Advertising

If your company has plans to roll out a mobile advertising campaign, you might want to take a look at this infographic by Celtra to see if what you have in mind measures up.

(source: http://www.celtra.com/infographic/?v=11)

Celtra Takes Mobile Advertising Into the 4th Dimension
Also another one from the good guys over at Celtra, an advancement in rich media mobile advertising. They have developed a technology that enables viewers of ads to be able to feel the product on view.

Read more here.

Coming to Your Phone: Ads That Talk Back to You
Speaking of innovation, although not as mind blowing as the previous one from Celtra, Nuance also just launched a voice interactive mobile ad format that allows user to interact with the ads itself. If you’re thinking Siri…Yep. You’ve got it.

Read more here.

And here’s youtube video from Nuance to show you how the ad is like:

3 Things the Mobile Industry can Learn about Advertising from Gaming
In her article for venturebeat.com,Diana LaGattuta points out some lessons mobile advertisers can learn from mobile games.

Read more here.

A Big Data Weapon for the Mobile Ad Challenge
Steve Lohr posits the areas in which mobile ads are lacking in comparison to online ads, and suggests that big data may be the solution.

Read more here.

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While we’re on the topic, us here at Innity are cooking up some mobile solutions too Staaaaay tuned on our social networking sites to be the first to find out when it’s coming your way!

The Glorious Return of Townhall

innityteam — Wed, 03 Apr 2013 01:41:03 +0000

There was a legend.

Of a monthly meeting held within the compounds of Innity Malaysia’s office.
Where people would gather. Have fun. Bond. Feast. Compete. Gain some weight nomming food and drinking booze. Win prizes from games.
But then came the dark days, where work went from Mount Kinabalu and evolved into Mount Everest and the legend….was forgotten. Only to be occasionally thought of and talked about its’ past glory in reminiscence.

Until that one day. The legend was brought back to life.

The Innity Townhall is back.

end glamorous opening>

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Time: 5pm
Location : Secret Hideout

People filling up the empty spaces. Hungry. Food nomming while waiting.

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Time: 5.13pm
Location : Secret Hideout

Introduction of the newbies.
NOTE: Number of newbies implicitly suggests how long townhall haven’t been held.

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Time: 5.23pm
Location : Secret Hideout

Sharing session on the company’s annual trip to Bali. Look, the guys dressed up for the sharing!

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Time: 5.35pm
Location : Secret Hideout

Divided into groups. Game of Charades. WITH PRIZES.
Winning team wiped out the rest with a whopping a lot (it came to a point where no one bothered to keep count anymore) to something.

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Time: 6.17pm
Location : Secret Hideout

Birthday babies celebration!

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Time: 6.32pm
Location : Secret Hideout

So….right when we were cleaning up after townhall, Brandon (our HR guy) tried to convince us to do the Harlem Shake.

Teehee.

Now I wonder when the next townhall would be….

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Hey! I just realized we covered one of our townhalls here!

5 Amazing Ad Campaigns Around the Web

innityteam — Fri, 29 Mar 2013 01:55:20 +0000

We know for a fact people love lists.

We also know that for marketers it’s always good to have some creative insights as to what other people are doing with their brands and how they put forth their campaign strategy. With that, you get stimulated and creative juices will start flowing.

That’s why we’ve gathered some recent ad campaigns over the web that we think are pretty cool to make our own list of 5 amazing ad campaigns for the month of March.

Carlsberg friendship test

Most people should be familiar with this one. It’s been shared over and over again ever since the original video went live on youtube on March 12. Now reaching over 2.5 million views on youtube, this Carlsberg ad campaign put friendships to the test by setting up unsuspecting people and making them believe their friends were in trouble to see how they would respond. People received phone calls from their best friend in the middle of the night asking them to bring money to a poker game. The friend claimed they were in trouble and couldn’t leave until they’d paid. Friends who agreed to go and help had to make their way through some very shady situations in the building before reaching the poker game on the third floor.

If they went all the way and dropped the money on the table, they would be cheered on by a crowd of people initially hiding behind a curtain.

Moral of the story? Stand up for a friend. You never know what you might get in return.

Change mobile into a blackberry

With the launch of the Z10, and also attempting to convince consumers that the BB10 Operating system is worth a closer look, Blackberry US launched a “takeover” ad that would literally transform any iOS and Android device into a Blackberry. This takeover ad showcases a simulation of the BB10 mobile operating system, thereby alerting users to what they’re missing out on by sticking with their outdated handsets. Intrusive as it sounds, users still have the option whether or not they want this takeover to happen.

A creative way of winning back the now Android and iPhone dominated mobile market, delivered right to your handsets.

(We couldn’t find video clips of this “takeover” ad, but do check out blackberry10.com if you’re interested to know more about the BB10)

The Audi quattro® Experience

In a different kind of test drive, Audi showcased the road handling capabilities of the A4 with a socially enabled and interactive installation. Using a couple of miniature Audis on a custom built 20ft x 7ft racing track, passerbys were able to race each other using a controller app on an iPad. Here’s the interesting bit. The iPad app was paired with an in-car camera which gave the driver the perspective from the right inside the drivers seat, a first for this kind of installation.

Innovative method, no?

UTEC: The Water Generator Billboard

Imagine this. You live in the middle of the desert, with almost no rainfall per year. Fresh, clean water is hard to come by. One day, a group of people come along and start installing a billboard. Hey, none of your business right? Until you realize that billboard produces clean water. Just what you needed.

The University of Engineering and Technology in Lima, Peru teamed up with DraftFCB to create this billboard in order to attract new students for their new school year. Working with the high level of humidity of air in the area, the billboard extracts water from the water that passes through the billboard, condenses it, cools it and then stores it so that people can come to the billboard to collect safe drinking water.

An ad campaign that provides for a community. So much win

Dove: Thought Before Action Photoshop Plugin

Dove is at it again. In order to remind creatives that Dove encourages “True Beauty”, this campaign involves Dove seeding a pre-packaged Photoshop Action that was disguised as ‘Beautify Action’. When used, it reverts any retouching to bring the image back to its original form, along with a message reemphasizing that “True Beauty” doesn’t require any touch up.

Interesting. But once you starting thinking about it, aren’t those targeted bunch just middlemen who execute beautify requests from companies…..like Dove?

Innity’s Engage+ Launch Party

innityteam — Wed, 27 Mar 2013 09:40:25 +0000

The bees in our company have been working hard for the past few weeks. No. Wait. Rephrase. We always work hard. Just that this time harder than usual – like a mutated two headed bee with 16 wings and 83 legs. Yes. That kinda sets the stage.

And it all came down to this.one.awesome.epic.night.where we had a party to launch the Engage+ platform.

First and foremost. Engage+.

The reason why we’re so excited about this is because we’re planning to take the idea of engagement online to a whole new level with Engage+ – by focusing on solving the issues marketers usually face. After tracking down the issues of low CTRs, short time spent, and exorbitantly high bounce rates to their roots of overwhelming/overload of pointless rich media and dull interactives – we established the 4 core features of Engage+ that are aimed to tackle these issues – which are Brand Publishing, Brand Social Infrastructure, Brand Universal Experience and Brand Gamification.

Sounds too much to digest at once?

In a nutshell, Engage+ aspires to be a one stop solution where marketers can focus their brand marketing on, packed with features that allow ad campaigns to be more engaging than ever. Currently close to completion and will soon start it’s trial in April, we finally revealed Engage+ to the public on Monday. See the video that was screened during the launch below.

As for the party, we can’t even begin to say how grateful we are for those who battled the traffic to be there for the party on a Monday evening. And they were in there for a treat. Right after revealing Engage+, we had a round of QnA game session with cash vouchers given out to winners who got answers right. Questions that were shot around ranged from the Engage+ platform to chickens (not joking). Saving the best for the last, we ended with a lucky draw in which winners were awarded a 3 day 2 night guided tour to various locations in South East Asia.

Enough said, now with the pictures!!