BlogHighEd.org

Mike McCready - Social Media and Marketing - How and Why to Keep Customers Happy

Fri, 25 May 2012 13:27:54 CDT

This seems like a no-brainer, but unfortunately a lot of companies just don’t get it. A few years ago I wrote a post entitled ‘Customer Service is the New Marketing‘ where I shared some thoughts on the importance of customer service and ...

Higher Ed Marketing - Friday Five: ?Watch this? edition

Fri, 25 May 2012 07:18:18 CDT

It’s Memorial Day weekend. Time to get away for a long weekend. So I’ll be brief. Here are five multimedia-centric resources and gems from the realm of higher ed and marketing/PR. Ron Bronson videoblogs, and he launches this new experiment wit...

Eric Stoller's Blog - Mobile + Higher Education + Ewoks at #BBW12

Thu, 24 May 2012 16:58:37 CDT

It’s official…I’ll be speaking at Blackboard’s annual users conference – BbWorld – in New Orleans. The topic for this talk is mobile + higher education. And, because I’m such an uber nerd, I’ll also be doing...

Meet Content - Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy

Thu, 24 May 2012 07:27:42 CDT

While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field...

Mobile in Higher Ed - The Cautionary Tale of ?The Expert Has Spoken:? Jakob Nielsen & the Mobile Site Debate

Wed, 23 May 2012 14:30:08 CDT

In higher education we really like “best practices.” We like solutions that are proven and that we can easily implement as we dip our toes into new technologies. I’ve watched this happen with social media and I’m now experiencing i...

EDU Checkup - Saint Michael?s College ? Episode #318

Wed, 23 May 2012 13:55:10 CDT

Nick DeNardis reviews the Saint Michael's College website and gives it a 0-100 score based on their visual design, information architecture and code quality.

Converge Consulting - Measurable Multi-channel Marketing for Higher Education - Persona Development: What it is and Why it Matters for Your Communication Strategies

Wed, 23 May 2012 12:05:00 CDT

Joanna Pe�a-Bickley, in a great blog post, explains that personas are rooted in Jungian theory and premised upon the notion... Keep reading

CKSyme.org - Introducing Listen, Engage, Respond: Crisis Communications in Real-Time

Tue, 22 May 2012 19:55:46 CDT

Its fitting that this is my 200th blog post. I am excited to announce that Ive finished my first book, Listen, Engage, Respond: Crisis Communications in Real-Time. The book is an introduction to a ground-breaking crisis communication strategy that incor...

CASE Social Media - Twitter Chat Recap: Enforcing Community Standards

Tue, 22 May 2012 16:49:54 CDT

A recap of the #casesmc chat on community standards.

FJ Gaylor Photography - UCONN, Storrs, CT

Tue, 22 May 2012 13:01:00 CDT

After spending a month and a half on the road, we were finally in New England for some shooting. Unfortunately Mother Nature was not our friend while at UCONN, as we were unable to capture Storrs' beauty in the Spring. We were however able to ...

InsideTimsHead - social coverage of commencement: an evolving process.

Tue, 22 May 2012 07:42:54 CDT

Higher-ed web types everywhere have been discussing who’s doing what to cover commencement. Streaming it live Making it social Turning it into a real-time multimedia production At SUNY Oswego, we similarly discussed options, and chose to keep mov...

Meet Content - Higher Ed Rocks Confab: Engaging Content at Indiana University

Tue, 22 May 2012 06:18:30 CDT

On the first day of Confab, Indiana University’s Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships. W...

Meet Content - Higher Ed Rocks Confab: Web Governance at Normandale

Tue, 22 May 2012 06:18:23 CDT

On the second day of Confab, Normandale Community College’s Lynne Figg took the stage to talk about how her college undertook a web governance initiative to address content ownership and quality issues. We interviewed Figg and colleagues Mary Kruger...

GlobalHigherEd - Open Letter on Restoring the University of Yangon to its Former Glory

Tue, 22 May 2012 00:07:42 CDT

On 19 May 2012, Dr. U Myint issued an open letter (reprinted below, and available here in PDF format) to inspire action regarding the restoration of the University of Yangon “to its Former Glory.” This letter is noteworthy given the rapid pace...

Mobile in Higher Ed - ua-parser-php v1.4.0 Released: Easier to Cron, Quick ?redirect? Example, and UA updates

Mon, 21 May 2012 14:00:37 CDT

I’ve pushed out v1.4.0 of ua-parser-php. ua-parser-php is the PHP library for the official ua-parser project. Why use ua-parser If you need a simple library to slice & dice user agent strings into understandable components (e.g. browser, OS, de...

Meet Content - Higher Ed Takeaways From Confab: The Content Strategy Conference 2012

Mon, 21 May 2012 09:25:37 CDT

Last week, Meet Content attended the second annual meeting of Confab: The Content Strategy Conference. It was another three sweet days of killer content and cake. Yep, still plenty of cake (and related puns). Higher ed had an even larger stake in the conf...

CKSyme.org - Social Media 101: Learning to Scale

Mon, 21 May 2012 07:52:32 CDT

Theres no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, well, I know tha...

Susan Talbert Evans Blog - Do you live near Richmond, Virginia? If so, come to this social media workshop!

Fri, 18 May 2012 14:22:26 CDT

Maybe you live near Richmond, Virginia or maybe you have a large travel budget. Either way, I recommend this social media workshop sponsored by the University of Richmond: Workshop: Social Media for Educators and Non-Profit Communicators This is the secon...

TargetX iThink Online - Time to start asking ?why??

Fri, 18 May 2012 12:06:29 CDT

As admissions professionals, we often go about doing things the same year after year…after year. We continue to do search the same way, we are still producing thousands of full-color glossy view books that we know students throw away, and we are st...

FJ Gaylor Photography - Savannah State University, Savannah, GA

Fri, 18 May 2012 11:38:00 CDT

Here are images from a couple days of shooting at gorgeous Savannah State University.http://www.fjgaylor.com/ssu.htmlTo see more admissions photography goto: http://www.fjgaylor.com