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Links for a Sunday evening

countzero — Sun, 02 May 2010 22:26:49 +0000

Another bunch of Sunday links, I hope you guys are enjoying these end of the week posts.

How Google is reverse engineering page dates

Full format dates inside the main content of pages (month/day/year)

Dates in the comments, when no other date appears on a page

Decoding dates in URL’s (I have seen them decode 20091225 and 12252009 formats)

If you don’t want dates on your SERP snippets, use a permalink structure like %post_id%/%page_name% (or just /%page_name%, only if you don’t have a lot of posts, otherwise you will make it difficult for your CMS to rewrite your URLs). Remove all mentions of dates on your page, including the comments. Dates mentioned inside your content will probably be ok, especially if more than one is mentioned.

Elements of Twitter style

Learn how to tweet better.

Domain Appraisal Myths

Good article on domaining, parking and domain appraisal.

Tips on social media strategy from 10 experts

Some good tidbits on social media from Viperchill.

Five ways to keep it simple

So, to simplify: take a look back at whatever you’re trying to say. Focus on your key message and cut away the cruft that stops your customer from understanding it. Put that engineering mind to rest: stop trying to be factually complete and exhaustive. Instead, make sure you’re not wasting anyone’s time.

Which Test Won

Weekly A/B tests and results.

List of crowdsourcing vendors

Big list of crowdsourcing and freelancing websites.

CSS Gallery submission

If you have a well designed website, perhaps you should take the time to submit it to a few CSS galleries. This is a semi-automated tool that can help you submit to 380+ CSS showcases/galleries.

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Links for a Sunday evening

countzero — Sun, 25 Apr 2010 20:10:55 +0000

SEO Quick Reference Guide

One of the best SEO ebooks I’ve read, from the excellent seo-theory.com. A few years old but still makes a lot of sense.

Confessions of a black hat SEO

Hackers entering the game has led to some confusion. Some people think hacking for marketing is just a natural extension of Black Hat SEO. I very much disagree. Being an aggressive marketer or a Black Hat SEO is absolutely not the same as being a criminal. I may be “naughty”, I may not respect standards or stupid rules – but I respect the laws and I abide by them.

It Pays to be Popular on Facebook and Twitter

SubvertAndProfit launches a new ad campaign. They started out as a paid Digg service a few years ago but they’ve grown to include paid posting/voting/etc on a couple dozen social sites.

WideCircles Reloaded Beta launches

This is a service similar to SubverAndProfit, they have been around for a while. Haven’t heard much about them but I am curious to see if the new version gets any traction.

Is There Any Value in Getting Links From Directories

Yes but most people are doing it wrong.

Debt: the first five thousand years

A brief look on the history of debt. Worth a read.

Throughout its 5000 year history, debt has always involved institutions – whether Mesopotamian sacred kingship, Mosaic jubilees, Sharia or Canon Law – that place controls on debt’s potentially catastrophic social consequences. It is only in the current era, writes anthropologist David Graeber, that we have begun to see the creation of the first effective planetary administrative system largely in order to protect the interests of creditors.

The Millionaires’ Magician

I like how this guy has branded himself.

Captcha advertising

countzero — Mon, 19 Apr 2010 18:21:27 +0000

I linked to an article about captcha advertising yesterday, so here is some links I’ve collected on the subject. I have found the following four services so far:

AdCopy – In beta, you can request an invite.

AdCaptcher – Advertiser functionality coming soon.

AdAptcha – Also in closed beta, you can request an invite.

CaptchaAd – These guys are open for business. The counter on their site says they have served 23 million captcha ads so far.

The idea of captchavertising (see what I did there, I made a new word) has been popping up every now and then for the past few years.

http://adverlab.blogspot.com/2005/10/captcha-advertising.html

Probably the earliest mention of “captcha advertising”.

http://sethgodin.typepad.com/seths_blog/2006/12/commercializing.html

Next year Seth Godin comes up with it.

http://adverlab.blogspot.com/2007/01/captcha-advertising-part-ii.html
http://www.seobook.com/captcha-advertising

http://adverlab.blogspot.com/2010/03/captcha-advertising-closer-to-reality.html

http://www.techi.com/2010/04/captcha-advertising-coming-soon-to-a-website-near-you/

http://www.captchaadvertising.com/ – One of the above companies should grab this domain.

http://captchavertising.com – Parked. Seems like I’m not the first one to think of “captchavertising”.

http://captchadvertising.com/ – Also parked.

Updates will now be posted to twitter

countzero — Mon, 19 Apr 2010 13:34:37 +0000

Links to new posts will now be posted on Twitter. Follow @bhseo.

Links for a Sunday evening

countzero — Sun, 18 Apr 2010 22:47:59 +0000

Using site speed in web search ranking

Site speed is now officially a ranking factor at Google.

Captcha advertising coming soon to a website near you

Not really a new idea but is it a good one with all the automated captcha services that are in use these days?

The rough guide to Real Time Bidding in the European market

RTB (Real Time Bidding): What is it? (part ii) (part iii)

The Ad-Exchange model

Real Time Bidding is here to displace the conventional display systems, with lots of new inventory opening up. Mike On Ads has some good stuff on the subject.

Web Coupons Know Lots About You

Coupons are a great tool and you can use them to learn more about your conversions. A variety of examples are mentioned in the article, including a company that offers a coupon platform, RevTrax.

Does marketing make you cynical?

The internal Google documents leaked by Viacom are interesting.

WebPageTest (example report)

Test your site’s speed for free and get some useful reports, as well as suggestions on what to improve.

Fireclick Index

Last week’s Cart Abandonment rate: 69.20%

Someone needs to be doing something about that.