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	<title>Simply Living Hardly Thinking</title>
	
	<link>http://bkbirla.in</link>
	<description>Not Always</description>
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		<title>36-24-36</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/A4-xhk7NjXQ/</link>
		<comments>http://bkbirla.in/2012/02/12/36-24-36/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 06:46:13 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[ZopNow]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=501</guid>
		<description><![CDATA[Cross posted from my company blog &#8211; http://blog.zopnow.com/2012/02/10/36-24-36/ &#160; Now we have enough juice to share some yummy details about customer behavior. If your eyes pop out, don’t blame us. - The average Gross Merchandise Value of a single order is 4-5 times of offline retail and this is when we are yet to launch the million features [...]]]></description>
			<content:encoded><![CDATA[<p>Cross posted from my company blog &#8211; http://blog.zopnow.com/2012/02/10/36-24-36/</p>
<p>&nbsp;</p>
<div>Now we have enough juice to share some yummy details about customer behavior. If your eyes pop out, don’t blame us.</div>
<div>- The average Gross Merchandise Value of a single order is 4-5 times of offline retail and this is when we are yet to launch the million features we have in mind to increase it.</div>
<div>- If you thought only Cinderella had an issue when clock stuck 12, think again. The time slot 12-1 is the most popular time slot for our customers to buy. Did I forget to add one minor detail, I am talking about afternoon here.</div>
<div>- We have enough customers who buy SKUs in tripple digits ( &gt; 99 ) in one order</div>
<div>- 3 out of 4 customers come back within a month with a bigger order. As Schwarzenegger said – I am back.</div>
<div>- Gross Margins in double digits is not a dream but reality once you get your category mix right</div>
<div>-  Edible Oil and Home Care are top 2 categories. People spend twice on edible oil compared to Personal Care.</div>
<div>- Tea is twice as popular as coffee in Bangalore. Now that is a surprise for us also.</div>
<div>- Juice consumption is almost thrice of soft drinks. Who said Bangalore is not health conscious?</div>
<div>- We are sending a SWAT team to analyze that why is there a strong co-relation between people who buy orange juice also buy Harpic Plus Orange toilet cleaner.</div>
<div>- Over 15% orders are “Sho Shweet”. I mean they have atleast 1 kg of sugar.</div>
<div>- Bangalore hates to take care of it’s shoes. This category reminds me of my rank in my class at IIT Kanpur.</div>
<div>- Expenses on diapers is 10 times of what it is on infant food. How do you explain that input/output balance Bangalore?</div>
<div>- Amount of Aata sold is thrice of rice. Now that sounds like a poem.</div>
<div>- Our customers like laziness.. almost 30% ordered maggi</div>
<div>- People spend twice as much on cleaning toilet over teeth. Get your priorties clear guys.</div>
<div>- Our customer ‘like’ turmeric thrice as compared to chilli powder. Yellow yellow, lazy fellow.</div>
<div>- Based on our deep research, we have come to conclusion that per Kg of toor daal you need to spend 22.346 grams of Turmeric powder to make a perfect daal</div>
<div>- Sorry Imran .. as per us Akshay Kumar is doing better. Thums up Sales are twice as good as Coke</div>
<div>- We are planning to hire PhDs to figure out why 27% of our customer buy organic food and “Act II Butter popcorn” in the same order. If you have a clue, write to us. I promise you Rasam Rice lunch with our team.</div>
<div>- And last but not the least, our sincere apologies to all the customers who searched for “dark fantasy” on google and ended up seeing the “Sunfeast Dark Fantasy biscuit” at ZopNow. This is as close as we can get to help you.</div>
<p>&nbsp;</p>
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		<item>
		<title>Poem: Ek Shabd</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/PfvL-W2qr-w/</link>
		<comments>http://bkbirla.in/2012/02/10/poem-ek-shabd/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:40:36 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Poems]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=497</guid>
		<description><![CDATA[कभी एक शब्द का मुझे हर घड़ी इंतेज़ार रहता है कभी एक शब्द के लिए मेरा दिल बेकरार रहता है कभी एक शब्द कैसे पल भर मैं सारे रिश्ते बिखेर देता है कभी एक शब्द हम को यादों के जंगल मैं घेर लेता है कभी एक शब्द दिल के दरिया मैं कोई आस घोल जाता [...]]]></description>
			<content:encoded><![CDATA[<p>कभी एक शब्द का मुझे<br />
हर घड़ी इंतेज़ार रहता है<br />
कभी एक शब्द के लिए<br />
मेरा दिल बेकरार रहता है</p>
<p>कभी एक शब्द कैसे पल भर मैं<br />
सारे रिश्ते बिखेर देता है<br />
कभी एक शब्द हम को यादों के<br />
जंगल मैं घेर लेता है</p>
<p>कभी एक शब्द दिल के दरिया मैं<br />
कोई आस घोल जाता है<br />
कभी एक शब्द जाने कितने दरवाज़े<br />
एक घड़ी मैं खोल जाता है</p>
<p>उसी एक शब्द को कहे<br />
कोई आज मुझ से भी<br />
उसी एक शब्द का मुझे<br />
हर घड़ी इंतेज़ार रहता है</p>
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		<item>
		<title>The Happiness Cocktail</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/aEdLiv2pXR8/</link>
		<comments>http://bkbirla.in/2012/02/09/the-happiness-cocktail/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 05:43:03 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=472</guid>
		<description><![CDATA[A cocktail is an alcoholic mixed drink that contains two or more ingredients—at least one of the ingredients must be a spirit &#8211; Wikipedia. Some cocktails taste good when you don&#8217;t know the ingredients. All of us have a different taste and need to mix things in a different proportion. BTW let me accept I [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>A cocktail is an alcoholic mixed drink that contains two or more ingredients—at least one of the ingredients must be a spirit &#8211; Wikipedia.
</div>
<p><BR></p>
<div>
Some cocktails taste good when you don&#8217;t know the ingredients. All of us have a different taste and need to mix things in a different proportion. BTW let me accept I have no perfect recepie for this. In fact I am pretty bad in figuring out the right ingredients and proportions to make the happiness cocktail. But then are you the kind of guy who looks at those slim models on TV who advertise exercise equipments and you wonder why they need to exercise anyway. Some of the best insights come from people who have failed at something as they know what the pain of failure is. Anyway this insight of mine is necessary for me to convince you to read rest of the article.</div>
<p><BR><BR></p>
<div></div>
<div></div>
<div>There is a famous happiness formula</div>
<p><BR><BR></p>
<div></div>
<div><strong>H = S + C + V</strong></div>
<div></div>
<p><BR><BR></p>
<div>So let us dig deep what each of these things mean and translate to in real life.</div>
<div></div>
<p><BR><BR></p>
<div><strong>S &#8211; Set Point for happiness</strong></div>
<div></div>
<div>How much it hurts does not depend on hardness of stone but softness of heart. All of us are like four wheelers where shock absorbers have been set to different levels of stiffness. Some of us can go through a road full of potholes and not complain about the ride and some of us are jolted by slightest of shocks. The fact is that we do have a preset button. This is not a cast in concrete. It does fluctuate over time and situations but it is important to realize that it exists and also where it is set to.</div>
<div></div>
<p><BR><BR></p>
<div><strong>C &#8211; Conditions of life</strong></div>
<div></div>
<div>It might be physical as well as mental. Both of them impact our sense of happiness a lot. Lot of us who have a computer and end up reading the blog might not have many problems at a basic necessity level but still might not have great mental conditions in life. A hungry stomach is a cause for sadness irrespective of culture and time. Another important thing about conditions is that we are a species with great adaptability skills. Adaptability is a boon and a curse at the same time. It ensures that things die down when you are hitting a rough patch but it also makes happiness short lived as you get used to the happiness stimuli. We do have a habit and capability to get used to things. And things which impact us a lot at a point may not continue to impact as we go along. Finally happiness and sadness is about degree of deviation from situations we have got used to and since our base point keeps changing, what causes us pain or happiness also changes.</div>
<div></div>
<p><BR><BR></p>
<div><strong>V &#8211; Voluntary Activities</strong></div>
<div></div>
<div>This is what we do to keep ourselves happy pro-actively. Some of us dance, some of us sing and some of us run. These are pro-active measures which can contribute greatly to our sense of happiness and well being. It is not very tough to figure out what you will enjoy doing. just revisit your childhood and I am sure you will find many things. It might be collecting stamps or cycling or maybe just walking around with no thoughts in mind.</div>
<div></div>
<p><BR><BR></p>
<div>After explaining these individual concepts, let us also understand the interplay between these factors. There is no fixed mathematical polynomial equation which has defined powers and coefficients but we can still understand directional movements. The parameter &#8220;S&#8221; is one of the toughest one to move but not impossible to do it. This is something which is mostly hard coded into your genes.  If you can move it, it can potentially have the most significant as it changes the lenses through which you perceive things and events. Eastern philosophy teaches you lot of mechanisms to achieve it via reducing your attachments and also handling both adversity and happiness with calmness. Such approaches aim to change your &#8220;Set Point&#8221; where you start seeing things in a different light. Meditation in various religious as well as non religious forms are few of the common ways. Some philosophies and religions also build a framework of thought where we build a circle of insignificance around things which cause sadness and that changes the lens for human mind. &#8220;Conditions of life&#8221; is the parameter which bothers us most and consumes most of our energy. We strive for money, better relations for happiness. People who are not able to make ends meet strive for basic necessities of life and assume that the strata of society which has solved that problems is happy. But the strata of society which is not bothering about where the next bread will come from has webs of it&#8217;s own which cause sadness. The fact of life is that lot of times it is not possible for us to change something specially in the relationship zone. That is where you fall back to &#8220;Voluntary Activities&#8221;. This is like relations between different nations. In spite of serious differences on some issues you decide to focus on trade with a hope that at some point of time those fundamental issues will also get addressed as new generations and opinions emerge. What you call as confidence building measures in trans-national politics can be called as &#8220;Happiness Building Measures&#8221; in life. Each one of them counts. Do them one by one and enjoy every moment of happiness they bring to you.</div>
<div></div>
<p><BR><BR></p>
<div>To sum it up try changing your &#8220;Set Point&#8221; by adopting a belief framework ( can be home made also ) and reflecting on yourself, striving to improve your life conditions in physical as well as mental frontiers and adopting activities which energize you are ways to increase happiness in your life.</div>
<div></div>
<div>Would love to know your proportions in your cocktail.</div>
</div>
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		<item>
		<title>My thoughts on integrated education</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/SAiVnJIghjU/</link>
		<comments>http://bkbirla.in/2012/01/29/my-thoughts-on-integrated-education/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 21:25:05 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=463</guid>
		<description><![CDATA[So first of all let us define what is the objective of education. Some chase God and others chase wealth and lot many chase things which even they do not know. Let me define what I think everybody tries to chase or at least should try to chase. I define that as happiness. All of us chase [...]]]></description>
			<content:encoded><![CDATA[<p>So first of all let us define what is the objective of education. Some chase God and others chase wealth and lot many chase things which even they do not know. Let me define what I think everybody tries to chase or at least should try to chase. I define that as <strong>happiness</strong>. All of us chase it in various ways but then the problem is that once we reach a goal which makes us happy, we get greedy and want to have more of it and new goals appear on the horizon. But then lot of psychologists define happiness or sadness as aberrations from the situation you get used to and human beings have been a mostly adaptive species which cuts us both ways. We have the capability to be happy or sad in any situation based on our attitudes and thoughts. Another aspect of happiness is it&#8217;s sustainability and it&#8217;s existence without causing unhappiness to others. So here I arrive at my primary hypothesis, the goal of integrated education has to be to create individuals who are capable of keeping themselves happy most of the time without making others unhappy. I am sure lot of people might have a different opinion but let us proceed with this hypothesis.</p>
<p>&nbsp;</p>
<p>And now comes the main question. How can we teach kids to be happy? Aren&#8217;t kids already happy?</p>
<p>Mark Twain once famously said - Never let formal education get in the way of your <em>learning</em>.</p>
<p>But what if we could plan our education in a way that learning is also encouraged. Our education system does cover lot of academic information and also teaches a lot of ways to earn a living.  BTW it is important to for education to cover how to earn a living. Empty stomachs do not cause much happiness.</p>
<p>&nbsp;</p>
<p>So the first thing is to teach how to apply brain in ambiguous scenarios. Life unfortunately or may be fortunately does not unfold in predictable manner. You can not prepare kids for all possible scenarios. You need to provide a thought framework which enables them to handle ambiguity. Unfortunately classrooms are not always the best places to learn. I remember a prof in IITK who used to ask students to observe things in campus and suggest better solution. You need to throw ambiguity to kids at an early stage. The framework develops not by finding a solution but also by thinking through what possible solutions can be.</p>
<p>&nbsp;</p>
<p>Citizenship/Social Responsibility/Community Living has to be a taught subject. I was talking to a friend recently who is Income Tax commissioner and he was talking about why paying taxes has to be taught to kids. Let us accept it. Our mind becomes more rigid as we grow old. We need to learn few things early. Kids need to understand rights and responsibilities as early as possible.</p>
<p>&nbsp;</p>
<p>Values over habits has been my favorite subject. Let us face it. The influences are many and you as a mentor, parent or teacher have a limited time to influence kids. You are competing with SRK, Sachin and Katrina Kaif here. Don&#8217;t waste your time on habits which most of us do. Figure out the values you want the kids to pick up. There is no universal framework on what the right value system is but focus on values over habits. A girl/boy friend will ensure that your kid learns to take bath and brush teeth daily but knowing that telling truth is important is not something you can learn all of a sudden at a later age.</p>
<p>&nbsp;</p>
<p>Another important thing is to make kids understand how we can coexist with others. And it is not just about people, it is also about environment and other life forms. There have to be enough tasks which involve team work and dependency on others. Being socially aware is key to understanding the dynamics of relationships and I am sure that all of us will agree that good relationships are one of the biggest source of happiness for most of us.</p>
<p>&nbsp;</p>
<p>As they say that Philosophy is the mother of all sciences. I think it has to be taught at a early stage. It enables an individual to raise fundamental questions about our belief systems and think through in a more elaborate manner. This again forms a great foundation for kids to develop an approach which enables them to experience things beyond senses.</p>
<p>&nbsp;</p>
<p>Health and Nutrition are also things which often get neglected in our education system. It does not matter much when you are young but it matters a lot at a later stage. It is not possible for us to become health conscious all of a sudden. If these  concepts are explained at an early age, kids will find it easier to adopt healthy lifestyles.</p>
<p>&nbsp;</p>
<p>BTW do you think did I digress from the main topic of happiness? Actually no. Few popular ways of achieving happiness are</p>
<p>- Achieving something &#8211; A good value system ensures you choose the right thing to achieve and ability to handle ambiguity builds you the right skills to achieve it</p>
<p>- Relationship &#8211; understanding dependencies from an early age always helps you handle things better here.</p>
<p>- Handle Adversity &#8211; I feel a philosophical orientation always helps in analyzing adversities in a better way. It enables you to look at things in a disconnected way and new solutions emerge when you do that.</p>
<p>- Good communities &#8211; Responsible citizens create better communities and good communities create happier people.</p>
<p>- Good Health is an essential aspect of happiness. Teaching it early helps.</p>
<p>&nbsp;</p>
<p>Comments welcome.</p>
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		<title>Recipe: Venn Pongal – This is where it all started</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/tCtCdF_5AS0/</link>
		<comments>http://bkbirla.in/2012/01/15/recipe-venn-pongal-this-is-where-it-all-started/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 15:52:06 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Cooking]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=458</guid>
		<description><![CDATA[25 years back. We used to stay in Lucknow. Big town for us after living in much smaller cities in Uttar Pradesh. DD used to rule the air waves those days. I happened to hear recipe for this dish on TV and I thought I will give it a shot. Made the same thing again [...]]]></description>
			<content:encoded><![CDATA[<p>25 years back. We used to stay in Lucknow. Big town for us after living in much smaller cities in Uttar Pradesh. DD used to rule the air waves those days. I happened to hear recipe for this dish on TV and I thought I will give it a shot. Made the same thing again today.</p>
<p>Here is how I made it. It might not be the most correct way but I love it this way.</p>
<p>&nbsp;</p>
<p>Pongal &#8211; Roast half katori moong dal in a kadhai till it becomes light brown. Take one katori of rice ( I used basmati ) and wash it and add it to roasted moong dal. Add approx 4 katoris of water, salt and some ghee to it and cook it in the kadhai. Fry half katori of kaaju in ghee and keep it separately. In a pan take few spoons of ghee and add ginger pieces, hing, jeera, mustard, pepper and kadi patta. Add fried kaju and cooked rice/dal also to it. Mix it well.</p>
<p>&nbsp;</p>
<p>Chutney &#8211; Take 4 tomatoes and make a puree in a mixer. In a pan take some ghee. Add mustard, salt, hing and kadi patta. Add tomato puree when mustard is done. Cook for 10 mins on low flames and you are done.</p>
<p>&nbsp;</p>
<p>Here are some visuals.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://bkbirla.in/wp-content/uploads/2012/01/IMAG0551.jpg"><img class="alignleft size-large wp-image-459" title="IMAG0551" src="http://bkbirla.in/wp-content/uploads/2012/01/IMAG0551-1024x682.jpg" alt="" width="640" height="426" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fbkbirla.in%2F2012%2F01%2F15%2Frecipe-venn-pongal-this-is-where-it-all-started%2F&amp;title=Recipe%3A%20Venn%20Pongal%20%26%238211%3B%20This%20is%20where%20it%20all%20started" id="wpa2a_10"><img src="http://bkbirla.in/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><img src="http://feeds.feedburner.com/~r/bkbirla/iazf/~4/tCtCdF_5AS0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Me a sinner</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/lRSSr_3sfmw/</link>
		<comments>http://bkbirla.in/2012/01/03/me-a-sinner/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 17:29:28 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Potluck]]></category>
		<category><![CDATA[ZopNow]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=452</guid>
		<description><![CDATA[Dear Customer I have sinned. Not once but many times. This was during my Avatar as a restaurant guy. My sin is similar to what lot of people do in that domain but it still is a sin. Haven&#8217;t you ever ordered food from a restaurant and waited for food at home. You get hungry [...]]]></description>
			<content:encoded><![CDATA[<p>Dear Customer</p>
<div></div>
<p>I have sinned. Not once but many times. This was during my Avatar as a restaurant guy. My sin is similar to what lot of people do in that domain but it still is a sin. Haven&#8217;t you ever ordered food from a restaurant and waited for food at home. You get hungry and angry at the same time when food does not arrive on time. You call up the restaurant guy and he promptly tells you that it will be delivered in 5 mins. The proverbial indian 5 mins which can last for any duration. I have done the same with so many customers when I was running Potluck.</p>
<div></div>
<p>I knew it was wrong but I still did it. I had no ways of predicting and figuring out where my staff was. Tough for me to figure out the location of my staff as well as my customers. Now we decided to change things in <a href="http://www.ZopNow.com/">ZopNow</a>. We do know that great logistics is a key piece to solve the eCommerce puzzle and we are hell bent on solving that. We are enabling GPS tracking on all deliveries and also enabling our customers to see where the delivery is in real time on a map.</p>
<p>&nbsp;</p>
<p>Hope you enjoy this new feature.</p>
<p>Keep Zopping</p>
<p>Birla</p>
<p><a href="http://bkbirla.in/wp-content/uploads/2012/01/Tracking.png"><img class="alignleft  wp-image-456" title="Tracking" src="http://bkbirla.in/wp-content/uploads/2012/01/Tracking.png" alt="" width="577" height="363" /></a></p>
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		<item>
		<title>Poem: Ek Ashq</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/pP188J08-lQ/</link>
		<comments>http://bkbirla.in/2011/12/25/poem-ek-ashq/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 19:47:45 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Poems]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=449</guid>
		<description><![CDATA[Ek ashq aankhon se nikalta hai, Aur dil main utar jaata hai Waqt ki karwatein badalte hi, Har oor bikhar jaata hai Zindagi ki kadwahat, Aur safar ki gard ko Dhote dhote hi, Na jane kitna waqt guzar jaata hai Sambhalo chaahein jitna, ashqon ko palkon ke tale Jab sailab umadta hai, to had se [...]]]></description>
			<content:encoded><![CDATA[<p>Ek ashq aankhon se nikalta hai, Aur dil main utar jaata hai<br />
Waqt ki karwatein badalte hi, Har oor bikhar jaata hai</p>
<p>Zindagi ki kadwahat, Aur safar ki gard ko<br />
Dhote dhote hi, Na jane kitna waqt guzar jaata hai</p>
<p>Sambhalo chaahein jitna, ashqon ko palkon ke tale<br />
Jab sailab umadta hai, to had se guzar jaata hai</p>
<p>Nahin likha hai har ek ashq pe, pochhne wale ka pata<br />
Kandhe ko dekh kar, khud-ba-khud hi utar aata hai</p>
<p>Mere ek ashq ki, keemat hi kya hai is duniya main<br />
Pani ka katra hi to, un ko nazar aata hai</p>
<p>Ham bhi ho jayenge gum, kisi roz kisi mode pe to<br />
Aise jeene se to, ji apna bhi bhar jaata hai</p>
<p>Ek ashq aankhon se nikalta hai, Aur dil main utar jaata hai</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fbkbirla.in%2F2011%2F12%2F25%2Fpoem-ek-ashq%2F&amp;title=Poem%3A%20Ek%20Ashq" id="wpa2a_14"><img src="http://bkbirla.in/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><img src="http://feeds.feedburner.com/~r/bkbirla/iazf/~4/pP188J08-lQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Recipe: Achari Vegetable Rice</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/w-Dra9PJW9o/</link>
		<comments>http://bkbirla.in/2011/11/30/recipe-achari-vegetable-rice/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 17:41:29 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Cooking]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=444</guid>
		<description><![CDATA[You can make this with leftover rice also. It will transform your rice to a yummy dish which you can even serve to your guests. If your guests figure out that this was made using left over rice, the lunch is on me. &#160; So take a little bit of oil/ghee in a pan. Add [...]]]></description>
			<content:encoded><![CDATA[<p>You can make this with leftover rice also. It will transform your rice to a yummy dish which you can even serve to your guests. If your guests figure out that this was made using left over rice, the lunch is on me.</p>
<p>&nbsp;</p>
<p>So take a little bit of oil/ghee in a pan. Add jeera to it. Now you take vegetables and cut them into small pieces. Some of the things you can use are &#8211; green peas, gobhi, carrot, potatoes. Even if you have 1 or 2 of them, it is fine. Fry it well so that the vegetables get fully cooked. Add 1 katori of rice puree to this once vegetables are done. Add 2 spoons of aam ka achar with lot of achar masala in it. Use the type of achar which does not have the hard part of mango in it.  Add salt to taste. Add some water if it is too thick. Add cooked rice to this and mix it well. Have it with sweet chutney or raita.</p>
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		<item>
		<title>There comes a time in every entrepreneur’s life when Excel hits the road</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/tZT2dp1ypGk/</link>
		<comments>http://bkbirla.in/2011/11/23/there-comes-a-time-in-every-entrepreneurs-life-when-excel-hits-the-road/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 13:14:14 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[ZopNow]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=439</guid>
		<description><![CDATA[I have been lucky enough to see that happen multiple times. And it happened yet another time. It is a funny game. You spend sleepless nights imagining your first sale, first customer, first launch. How the curves on your sales graphs will look like? You rehearse the words you will say to your first customer. I know [...]]]></description>
			<content:encoded><![CDATA[<p>I have been lucky enough to see that happen multiple times. And it happened yet another time. It is a funny game. You spend sleepless nights imagining your first sale, first customer, first launch. How the curves on your sales graphs will look like? You rehearse the words you will say to your first customer. I know now it is sounding almost like an arranged marriage.</p>
<p>&nbsp;</p>
<p>But then the moment arrives and you realize that your assumptions and projections need to get aligned with reality or the other way round. And you have to bend all of them to make them converge. I know the toughest one to bend is reality but who told you entrepreneurship is easy anyway. This is the moment you wait for and prepare for all the time.</p>
<p>&nbsp;</p>
<p>Our &#8220;Aha&#8221; moment at <a href="http://www.zopnow.com/">ZopNow</a> happened happened last week. We launched our service for entire south Bangalore. Next few hours went in just seeing Real Time stats on Analytics and watching our logs. Few issues here and there but no major issues came up. We also did a marketing event on Sunday and tried to sell our services to home makers. We got good response and some of them also converted to buying customers. Overall a satisfying weekend to see all parts of our business kicking in.</p>
<p>&nbsp;</p>
<p>I know it is early days and we have a long way to go but then memories of first few steps are always special. For a software professional, the moment of truth is when you can create a product so usable and simple that even a kid can figure out things. My moment of truth came when my 9 year old daughter completed the shopping without any problems. She just overheard me telling my wife that we launched. She just logged on and finished the shopping. I asked her how she did it and she did it in approx 3 min again despite the cartoons coming on TV. I got a chance to record that you can see for yourself how easy we are trying to make things for you.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/kXi5OVbzHYY?rel=0" frameborder="0" width="420" height="315"></iframe></p>
<p>&nbsp;</p>
<p>Keep Zopping folks&#8230;.</p>
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		<item>
		<title>Recepie – Bun Butter Congress</title>
		<link>http://feedproxy.google.com/~r/bkbirla/iazf/~3/9ZLioghY_SM/</link>
		<comments>http://bkbirla.in/2011/11/15/recepie-%e2%80%93-bun-butter-congress/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 16:35:40 +0000</pubDate>
		<dc:creator>bkbirla</dc:creator>
				<category><![CDATA[Cooking]]></category>

		<guid isPermaLink="false">http://bkbirla.in/?p=435</guid>
		<description><![CDATA[This is Namma Bengaluru stuff, mind it. If you are a Bangalorean, you obviously know what Congress Peanuts are. The red spicy peanuts which you get at every bakery shop across the city. If you are not lucky enough to be a Bangalorean. Here is an easy way to make it. &#160; Take split peanuts [...]]]></description>
			<content:encoded><![CDATA[<p>This is Namma Bengaluru stuff, mind it.</p>
<p>If you are a Bangalorean, you obviously know what Congress Peanuts are. The red spicy peanuts which you get at every bakery shop across the city. If you are not lucky enough to be a Bangalorean. Here is an easy way to make it.</p>
<p>&nbsp;</p>
<p>Take split peanuts without skin ( not even the dark brown one ) and take some oil in a pan. Add Hing ( Asafoetida ) and Haldi ( turmeric ) powder and fry the nuts nicely. Add chilli powder and salt to taste. Be liberal in using the chili powder as it should be spicy ans should look red in the end. Now your Congress Peanuts are ready. Store them in air tight container.</p>
<p>Now you have done all the hard work, it is easy to make what we wanted to start with. Take a bun and cut it into two halves. Apply butter liberally on both sides and fill it up with Congress Peanuts. Enjoy the yummy dish with hot filter coffee.</p>
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