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s2-01","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F6PYOMGt4oE4IKcCk2YyGSO\u002F2ac02e94ca40814fd48f3ade73c7b130\u002Fclientlogo_bostonballet_s2-01.svg","details":{"size":3758,"image":{"width":93,"height":57}},"fileName":"clientlogo_bostonballet_s2-01.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":12}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## the ballet company of the future\n#### Web Development &bull; System Design &bull; UX &bull; Branding\nBoston Ballet came to us to redesign their web presence to bring the ballet experience to life and encourage engagement. We built a user-friendly site that integrated a refreshed design language that put engaging content front and center.","article":"![BosBal CaseHero](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F21KXmJgjIQKimgqcmU2Wu8\u002Fc7feab5115820f01a8e0479ce5a8afd4\u002FBosBal_CaseHero.png)\n\n### background\nThe Boston Ballet had an out of date digital presence that was difficult to navigate and transact and didn’t encourage exploration. With an outdated purchase path, multiple departments needing to be represented (most critically, the Box Office, Development, and School), and over 100 new features to implement, this build presented formidable technical challenges.\n \n### goal\nThe goal was to encourage web visitors, especially casual ticket buyers, to explore and make it easier for them to buy tickets and classes, as well as make donations. To create an identity and website designed to live on for many years and a strategy that would make rich and engaging content the centerpiece of the site.\n \n### strategy\nWe wanted to smartly move casual ticket buyers up the commitment pyramid. We determined a design aesthetic and language were needed that would bring to life four key pillars of the institution: Artistic Breadth, Uncompromising Excellence, Openness & Inclusion, and Youthful Energy.\n \n### execution\nThrough design explorations in collaboration with the client, we developed an aesthetic expressing emotion and movement while being direct and straightforward when information had to be surfaced quickly and easily understood.\n\nTo address the need for teams within the Boston Ballet (box office, school, fundraising) to have the ability to easily update information, we designed a modular system.\n\nIntegration with the pre-existing CRM was a top priority.  Multiple access points and streamlined connections to the purchase pathway gave people a consistent experience from the content side of the site to checkout.\n\n"}},"fuel-your-hustle":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1HFiUqpuliKEUeAsOCmucU","type":"Entry","createdAt":"2016-11-01T17:35:03.841Z","updatedAt":"2020-02-13T17:41:23.234Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":66,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"fuel your hustle","tagline":"With the help of Misty Copeland, we produced video content that turned Dannon Oikos into an anytime snack for hard-hustling millennials.","slug":"fuel-your-hustle","isSplash":false,"overlay":true,"order":6,"backgroundAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1XHiLy5Uh6US6gGW4Ms6uy","type":"Asset","createdAt":"2016-12-20T23:11:12.165Z","updatedAt":"2016-12-20T23:11:12.165Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"DANNON_HERO","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F1XHiLy5Uh6US6gGW4Ms6uy\u002F5515731d9e9d3e1822a771959f396543\u002FDannon_3__1_.mp4","details":{"size":3972212},"fileName":"Dannon_3 (1).mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","color":"#3582EA","showInIndex":true,"indexAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"MwCrSDskqiiuAYMswyMEw","type":"Asset","createdAt":"2016-11-08T22:19:03.813Z","updatedAt":"2017-06-05T23:22:02.399Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"BB_BTS_MistySpin","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002FMwCrSDskqiiuAYMswyMEw\u002F5f6b6f9934f42b1620d13be18a5322c4\u002F20160718_Shot07_393.jpg","details":{"size":10313,"image":{"width":270,"height":270}},"fileName":"20160718_Shot07_393.jpg","contentType":"image\u002Fjpeg"}}},"client":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5orbhIaZdCIeiAKIEeaESc","type":"Entry","createdAt":"2016-11-01T17:29:02.900Z","updatedAt":"2017-08-23T21:36:31.970Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":11,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Dannon Oikos","logo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3phOyy8CnS0GaIQukUyAeM","type":"Asset","createdAt":"2016-11-08T22:17:47.837Z","updatedAt":"2016-11-08T22:17:47.837Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"oikos_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F3phOyy8CnS0GaIQukUyAeM\u002Fcf191014388caa01b68e15f3ba667e81\u002Foikos_white.svg","details":{"size":1977},"fileName":"oikos_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3d9PBOK0oEkoIGCo86ywIA","type":"Asset","createdAt":"2016-11-08T22:17:40.654Z","updatedAt":"2016-11-08T22:17:40.654Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"oikos_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F3d9PBOK0oEkoIGCo86ywIA\u002F5fafaa365dffcc02cf69e06b27d24aa7\u002Foikos_slate.svg","details":{"size":1622},"fileName":"oikos_slate.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"596DDlSmk8Gg82KkQ66ioa","type":"Asset","createdAt":"2017-03-30T19:59:25.035Z","updatedAt":"2017-03-30T19:59:25.035Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s Oikos","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F596DDlSmk8Gg82KkQ66ioa\u002Fc27787e574617a9499fb2e2f38c0e5fb\u002Fclientlogo_all_s_Oikos.svg","details":{"size":4104,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_Oikos.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Social","Production"],"articleHeading":"## be unstoppably you\n#### Video Production &bull; Photography &bull; Content Strategy\nDannon Oikos wanted to shift the perception of yogurt as a breakfast option to a protein rich snack to help you keep going - no matter the time of day. We worked with elite athletes to develop original video content that highlighted their hard-hustling, multifaceted lives.","article":"#### Case Study: Side Hustle\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F185528622\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nNot often is there a chance to grow a category but that’s exactly what Dannon wanted to do. \n \n### goal\nThe task was to shift the perception of the role yogurt could play in people’s lives - expanding the fanbase of Oikos and the time in which they turned to the snack.\n \n### strategy\nAsk a millennial what they do for a living and chances are the answer will be complicated. That’s because when their regular workday ends, their ‘side hustle’ begin. Side hustles are all about pursuing passion over paycheck and providing a sense of creative freedom. So when we posed this question to world class ballerina Misty Copeland, we were thrilled to find that she perfectly personified the side hustler; not just a principal dancer at the American Ballet Theater, but an aspiring chef and serious fashionista. All we had to do was craft a concept that powerfully conveyed Misty’s unstoppable character and the snack she chooses to stay fueled: Oikos Nonfat Greek Yogurt.\n \n#### the spot\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F180202759\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### execution\nBig Spaceship created a series of online videos featuring Misty. To capture the energy of Misty’s multifaceted life, we built our visual style around split screen wipe transitions that combined each different element of her life to show the mixing of the passions that define her.\n \nThe production day was actually comprised of three different shoots; our video shoot, a photoshoot, and a behind the scenes spot that was executed by Rolling Stone. Finding efficiencies meant that teams were setting up or breaking down one shoot, while the other was happening. \n \n### results\nThe digital video was one of the best performing Oikos had ever had and crossed over into broadcast. Overall, our work on the brand helped deliver +23% YOY growth with 65% of the volume gains coming from new buyers.\n\n#### behind the scenes\n![BB_BTS_Auditorium](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F6M5e4cYlRSWoqEioe2M4CQ\u002Fb6f70a6f3bdb0da10bf0d537e7409771\u002F20160718_Shot07_179.jpg)\n\n![BB_BTS_MistySpin](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002FMwCrSDskqiiuAYMswyMEw\u002Fbc96b2b0bc11aa44133e5cfbff3cc01b\u002F20160718_Shot07_393.jpg)\n\n![BB_BTS_Directing](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F2zNiCTX7sYK60uwscUuSwY\u002F72c9cfaebd57f7580a50062351768209\u002F20160718_Shot10_162.jpg)\n\n"}},"donating-voices-for-free-speech":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1VTapaqJqAAO0EamYeA4mq","type":"Entry","createdAt":"2018-02-14T15:46:11.943Z","updatedAt":"2020-02-13T17:41:14.529Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"Donating Voices for Free Speech","tagline":"We rallied voices across the world to speak up for free speech and help Greenpeace continue to stand up to powerful corporate interests.","slug":"donating-voices-for-free-speech","isSplash":false,"isNews":false,"overlay":true,"order":5,"backgroundAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"51PvzlMMy4qSecc4WK4ESU","type":"Asset","createdAt":"2018-01-11T19:45:52.461Z","updatedAt":"2018-01-11T19:45:52.461Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"Greenpeace 2","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F51PvzlMMy4qSecc4WK4ESU\u002F2343e96f662988be94027bd8dcba6cf1\u002FGreenpeace_2.mp4","details":{"size":2903826},"fileName":"Greenpeace_2.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see more","externalCallToActionLabel":"watch 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all s-Greenpeace","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F12FxDaRVFscYyUAEIAGoEA\u002Fa6b5ea4a67eae174ad13922fd2b1c23e\u002Fclientlogo_all_s-Greenpeace.svg","details":{"size":10485,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s-Greenpeace.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":9}},"services":["Strategy","Design","Social","Production"],"articleHeading":"## donating voices for free speech \n#### FILM &bull; SOCIAL CONTENT &bull; CONTENT STRATEGY &bull; INFLUENCERS\nWe rallied voices across the world to speak up for free speech and help Greenpeace continue to stand up to powerful corporate interests.","article":"#### Case Study: Greenpeace\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FDL6IVz39qIs?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Assignment\nFacing staggering lawsuits that would set a dangerous precedent for voices of opposition everywhere, Greenpeace needed to get the word out. They needed a campaign that could mobilize people around the globe to speak up in defense of Greenpeace and everyone’s right to free speech.\n\n### Objective\nSave Greenpeace and show corporations seeking to stifle free speech that the people will not stand for such practices.\n\n### Execution\nOur Voices are Vital was a campaign that served not only as a bold rally cry, but a powerful tapestry of voices. Anchored by a film that showed the true power of free speech and the many people that depend on it, we also created a first of its kind initiative that allowed Greenpeace supporters to literally donate their voices to the cause. As the voice donations amassed, they unlocked new contributions from renowned actors, artists and activists that helped supercharge the global outpouring of support.\n\n#### Hero Film\n\u003Ciframe width=\"640\" height=\"360\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FczK-XhNf82M?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen\u003E\u003C\u002Fiframe\u003E"}},"best-seat":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7BMrA3mHIIOGUsiayc4Cmg","type":"Entry","createdAt":"2016-11-08T20:29:32.387Z","updatedAt":"2019-09-03T20:18:59.150Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":66,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"best seat in the house","tagline":"Bringing the big screen to every screen. 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We were asked to design a new digital presence where all of their content could not only live, but really shine.","article":"![IFC_HomePage](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F49tNBPICNiSseKScccCMQk\u002F509eadae8bb0ffa3c9c3184afa68acce\u002F05.jpg)\n\n### background\nIFC was entering a new phase; some of its new films were making their way to becoming blockbusters and the company wanted its digital experience to reflect this progress. \n \n### goal\nThe goal was to redesign IFC’s  seven year-old website, allowing users to quickly find releases in theaters, DVD, or on demand in addition to promoting all films under its major distribution labels. \n\n![IFC_HomeDetail](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F50crjmakaQ6eGWQyICkOUK\u002F2e80d6f27613af21b1c3a0861b80c569\u002F07.jpg)\n\n### strategy\nIFC Films’ key audience, the entertainment industry including press and potential exhibitors meant the films’ trailers should be the cornerstone of the web experience. We set out to balance this with the option to easily access more information on each film.\n \n### execution\nWe designed a fully immersive homepage interface. Within the detail pages of the site, we added a persistent trailer drawer on the left of the interface. \n \nThe film pages are bolder, featuring large-scale imagery combined with a flexible, templated design system that adapts to each film’s varying amounts of content. The film page experiences lets a person know where they can watch the film; in the theatre, on DVD, or VOD. To do this we integrated the GoWatchIt API so on a click of a button users can now find the best place to watch their chosen film.\n\n"}},"at-home-at-work":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"39qthbO11uU8aOgseUqoYA","type":"Entry","createdAt":"2017-03-21T20:42:18.637Z","updatedAt":"2019-09-03T20:18:32.522Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":23,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"at home, at work","slug":"at-home-at-work","isSplash":false,"overlay":false,"order":16,"color":"#35B9EA","showInIndex":true,"indexAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2tbrQlKwwQEkO4qy6SMKY4","type":"Asset","createdAt":"2017-03-23T17:16:33.173Z","updatedAt":"2017-06-05T23:18:00.050Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"CHOHOME_Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2tbrQlKwwQEkO4qy6SMKY4\u002F32e7f540f4d4b49859debc7fc1310047\u002FCHO_HOME_001b.png","details":{"size":603503,"image":{"width":1600,"height":800}},"fileName":"CHO_HOME_001b.png","contentType":"image\u002Fpng"}}},"client":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3yeijJJdiUAKiGmSy6kW02","type":"Entry","createdAt":"2017-03-30T19:54:35.500Z","updatedAt":"2017-08-23T21:33:40.201Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Chobani","logo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3iu0Pub24U68Sg2KSW24Sg","type":"Asset","createdAt":"2017-04-03T16:20:07.446Z","updatedAt":"2017-04-03T16:20:07.446Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo chobani w","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3iu0Pub24U68Sg2KSW24Sg\u002Ffecdf779a131dee63d7dbb569cb930cf\u002Fclientlogo_chobani_w.svg","details":{"size":2085,"image":{"width":123,"height":27}},"fileName":"clientlogo_chobani_w.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"55ihpc3N4QGkaQAoMGwOCC","type":"Asset","createdAt":"2017-04-03T16:20:30.104Z","updatedAt":"2017-04-03T16:20:30.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo chobani s","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F55ihpc3N4QGkaQAoMGwOCC\u002Fcbb5b6f1a1553ad718a20cc1ad32e25e\u002Fclientlogo_chobani_s.svg","details":{"size":2091,"image":{"width":123,"height":27}},"fileName":"clientlogo_chobani_s.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3PUb4jwjpYcU6y8YSw40EI","type":"Asset","createdAt":"2017-03-30T19:53:50.115Z","updatedAt":"2017-03-30T19:53:50.115Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s chobani","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F3PUb4jwjpYcU6y8YSw40EI\u002Fafb816c1e7a5a3917294b7c828536a29\u002Fclientlogo_all_s_chobani.svg","details":{"size":2031,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_chobani.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":21}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## at work at home\n#### BRAND STRATEGY &bull; PRODUCT STRATEGY &bull; WEB APPLICATION &bull; USER EXPERIENCE\nAs Chobani’s digital agency of record, we provided solutions for a wide variety of business challenges. In 2012, we embarked on our biggest challenge yet: helping the brand maintain its culture of friendliness and transparency as it quickly grew from a startup to nearly 3,000 employees.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F85972098\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nJust a few years ago, Chobani was a small yogurt startup. Back in those days, founder Hamdi Ulukaya would often spend time at the upstate New York factory, working on the floor and offering words of inspiration to his small but dedicated team. It was easy—his office was right there. Since then, the company has grown into a billion-dollar organization with employees on three continents. They were proud to see the world enjoying their yogurt, but they missed the informal, open communication of the old days.\n\n![Chobani Home 001](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7acKo9s0eIWEak40aSqO0M\u002F72deeb80287a06c8ed5a6082093eeb3a\u002FChobani_Home_001.png)\n\nWe knew how much Hamdi wanted to avoid the trap of bland, uninspiring communication many growing companies fall into. We also know a thing or two about maintaining connections in the workplace, so Chobani asked us for help.\n\nChobani Home was truly a cross-department project, including leaders from Chobani’s IT, HR, marketing and communications teams.\n\n\u003E Home allows the entire workforce—from factory to board room—to collaborate and share essential information about the company.\n\nWe began by isolating three specific goals. First, we needed to give Chobani leadership an intimate, immediate way to communicate—with the whole company or a targeted few. Second, we needed to provide all Chobani employees with a personal tool for exploring their rapidly evolving company. Finally, we aimed to cut down on email and encourage real-time social communication across the entire workforce. The output was a one-of-a-kind platform allowing the entire workforce—from factory to board room—to connect, collaborate and share immediate, essential information about the company.\n\n##### Here’s how we did it.\n### learn to behave like your audience\nEighty percent of Chobani employees don’t work at a desk. They’re on their feet in the factory, or in trucks transporting yogurt around the country, or in the lab developing new products and flavors. These were our users and we needed to learn everything about them; we couldn’t just rely on corner office “stakeholder interviews.”\n\n\u003E We embedded a research team at the plant in Norwich, NY and distributed over 1,600 paper surveys to production teams around the world.\n\nWe embedded a research team at the plant in Norwich, NY and distributed over 1,600 physical surveys to production teams around the world. We reviewed onboarding materials and interviewed dozens of workers to map employee experiences. We were thrilled to learn how remarkably tech-savvy the Chobani workforce is. Most of them have smartphones and use social media every day. This directly influenced our decision to create a cutting-edge mobile platform.\n\n![Chobani Home 005](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F3b0IMfb8MgmQqyWAsKcqc2\u002F5301cd02aa9f640de420e903cd2b10d9\u002FChobani_Home_005.png)\n![Chobani Home 003](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F58nPM9FXXOue2ycIi8WAam\u002F4b5b69a1d816d3a4d98a7bf5d45d593c\u002FChobani_Home_003.png)\n\n### review prototypes, not comps\nWe know a cycle of flat design reviews can be a disaster in terms of both effectiveness and timing. For this project it made sense to forgo the comps and build an interactive prototype right out of the gate. Instead of time-consuming meetings and PSD revisions, we made constant updates to the prototype, and everyone felt more confident making decisions based on something they could use and not just observe. Our friends at Chobani had something they could test out on their own time and show to colleagues for validation.\n\n\u003E For each cycle, we went from whiteboard to prototype in about three days.\n\nBefore touching any screens, we started by creating an interaction system and UI style guide. This gave an abstract sense of what the experience would feel like, including visual elements like colors, buttons and typography, as well as interaction patterns and design principles. Every decision was intentional, and having these elements established up front allowed us to quickly translate a new idea from sketch to prototype.\n\n![Chobani Image 02](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F3cx8ajQl3WMkSAW2SoYkY2\u002F1675b396b27869ae14ac9132726d2cb0\u002FChobani_Image_02.png)\n\nTo determine the information architecture and content specifications, we held several rapid sketching sessions with the designers and front-end and back-end developers in the room together. This required a high level of trust between client and agency, but we kept the team small and moved fast. For each cycle, we went from whiteboard to prototype in about three days.\n\n### perfecting a small set of core features\nThanks to our extensive research and collaborative workflow, we quickly identified which features would satisfy both business needs and user needs. We built the product to prioritize these elements, but left enough flexibility for future growth and iteration. Below, we’ve highlighted a few of the most significant features.\n\n##### CUSTOMIZE THE NEWS FEED\nNot everyone needs (or wants) to see every single company update. We designed the news feed so leadership could choose how to target their posts: to the whole company or just a specific department or location. This protects employees’ time by only displaying relevant posts. At the same time, it encourages them to explore and discover what’s going on in other Chobani locations or departments—but only when they want to.\n\n![Chobani Home News](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F12KMQ77Yw4msOoqaywIWay\u002F807ae1b825e474a3cc78e1afe7517818\u002FChobani_Home_News.png)\n\n##### SEARCH FOR ANYTHING\nChobani Home’s robust search functionality makes it easy for users find anything they’re looking for, from a colleague’s email address to a news post from last month.  Anyone can find anyone else in the company, along with their photo, location and contact info (and favorite Chobani flavor, of course).\n\n![Chobani Home Search1](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7JLmLeVfd6UiI6kYQqmmQK\u002Fcb06a349fa4f7a18fac09bb2f43b390d\u002FChobani_Home_Search1.png)\n\n##### PUBLISH WITH EASE\nTo create the publishing interface, we worked with several Chobani departments to determine what categorization labels would be most useful. Many were simple improvements on communication methods Chobani was already using (like paper newsletters and email blasts). We drew inspiration from behaviors on Tumblr, one of the simplest publishing platforms available. We built a fully customized publishing system so the team at Chobani doesn’t need to use a complicated back-end CMS to post a message. All they need to do is sign in and click the “New Post” button.\n\n![Chobani Home Publish](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F58rZT1KFn2G4OYMCkkkYOs\u002Fdaf3a1797a98f282959218cc71d5cd0b\u002FChobani_Home_Publish.png)\n\n### create the anti-org-chart\nOne of our big goals was finding a way to show relationships between individuals and departments, even if those people weren’t in the same office and may have never met. Sounds like an org chart, right? We knew that wouldn’t work, because Chobani doesn’t have a traditional siloed organizational structure. It’s an organic ecosystem with various interconnected teams and processes. So we created an organization map and rolled it out to the entire company. It makes every employee feel like a human with a face, a location and a role in Chobani’s larger story.\n\n### built for modern browsers\nOur research proved the need to take a mobile-first development approach (duh). To get more specific, we had a conversation with our Chobani partners and confidently agreed we didn’t want to build for archaic browsers. Chobani is a technology-forward company, and we decided it would be better to encourage employees to update old browsers rather than support IE 8 or below.\n\n\u003E100% of the content is accessible and elegant from anywhere.\n\nAs a result, Chobani Home delivers a fast, flawless and contemporary experience. Mobile users don’t see a bare-bones version of the desktop: 100% of the content is accessible and elegant from anywhere. This was crucial to delivering our promise of clear, comprehensive, and transparent communication to all Chobani employees.\n\n### safe and current\nChobani has employees in ten locations and four countries. International regulations of collecting and classifying employee data aren’t easy, but we knew it was essential that all employees enjoy the same user experience. We worked with Chobani’s IT department to protect sensitive information while still providing an easily-updated CMS that will safely scale with Chobani’s growing global workforce. Once a day the system checks for new hires and deactivated accounts. Whenever a new employee joins the company, they are immediately given a profile and the ability to see what’s going on—whether it’s around the corner or in Amsterdam. Chobani uses a Microsoft tech stack, so we built a seamless integration between Chobani Home, ADP and the rest of their existing services.\n\n![Chobani Home Statistics](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F50FiFIN2UocOcCqoQYMIui\u002F111aaec80580572f659299371701a5ac\u002FChobani_Home_Statistics.png)"}},"past-is-present":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"188Tn0bYs24yoqKWeScse","type":"Entry","createdAt":"2017-03-21T19:59:44.255Z","updatedAt":"2019-09-03T20:17:37.639Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":28,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"past is present","slug":"past-is-present","isSplash":false,"overlay":false,"order":15,"color":"#EA4235","showInIndex":true,"indexAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7cIzemQehUgC6SoKOGw02","type":"Asset","createdAt":"2017-03-22T19:49:54.581Z","updatedAt":"2017-06-05T23:02:12.648Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"KenBurns Drag","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F7cIzemQehUgC6SoKOGw02\u002Fab82e169bcd8cc996d9e8175f2efa4a8\u002FKenBurns_Drag.jpg","details":{"size":100221,"image":{"width":800,"height":662}},"fileName":"KenBurns_Drag.jpg","contentType":"image\u002Fjpeg"}}},"client":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6epMkto67C044g8EOWG6GI","type":"Entry","createdAt":"2016-12-02T19:16:37.306Z","updatedAt":"2017-08-23T21:34:22.354Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Ken Burns","logo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"FniknS7yyOgGgi4QaQ8oO","type":"Asset","createdAt":"2016-12-02T19:20:03.001Z","updatedAt":"2016-12-02T19:20:03.001Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo kenburns w","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FFniknS7yyOgGgi4QaQ8oO\u002Fab2c69b0c7b8500ba534dd9767073495\u002Fclientlogo_kenburns_w.svg","details":{"size":2434},"fileName":"clientlogo_kenburns_w.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6sthqiq1uoi6ukEmWyK6mw","type":"Asset","createdAt":"2016-12-02T19:20:02.965Z","updatedAt":"2016-12-02T19:20:02.965Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo kenburns s","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F6sthqiq1uoi6ukEmWyK6mw\u002F351979658a7747143eff8eb6fed4daf5\u002Fclientlogo_kenburns_s.svg","details":{"size":2434},"fileName":"clientlogo_kenburns_s.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5Q8T54zTxYMMoukkSO62mm","type":"Asset","createdAt":"2017-02-27T17:35:13.147Z","updatedAt":"2017-02-27T17:35:13.147Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"clientlogo all s KenBurns","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5Q8T54zTxYMMoukkSO62mm\u002Fcf13d0cbf425f5f3d3c9927e9c36bd39\u002Fclientlogo_all_s_KenBurns.svg","details":{"size":2057,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_KenBurns.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":7}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## definitive american history\n#### BRAND STRATEGY &bull; CONTENT STRATEGY &bull; WEB APPLICATION &bull; PRODUCT STRATEGY\nKen Burns is America’s definitive documentarian, and we joined forces to bring his work to the digital realm. Drawing on his entire 25-film oeuvre, it provides an experience that could only happen on an iPad. Far more than a library of his films, it’s a meticulously curated investigation of the most important themes in American history: Art, Race, War, Innovation, Hard Times and Politics.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F88676148\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nNot everyone has time to sit through a 19-hour documentary, so we needed another way for them to enjoy Ken’s work. \n \n“I really felt it was time to stop and think about [my work] in a new way, and to understand and honor new media. I’ve never had a digital destination that allowed people to see the work in a different way.”—Ken Burns\n \nWe also had an internal goal: we wanted to show the rest of the film community how a touch device can deepen an audience’s relationship with a film.\n\n\n![KenBurns Sketch](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7bYqn4IsQ8EK02EuKaeKMi\u002Fba675924e3bce18304f1a29eaacc8977\u002FKenBurns_Sketch.jpg)\n\n### strategy\nOur research showed that while there are no shortage of apps with dense educational and historical information, they felt out of place on the iPad. Many were just repositories of content that existed elsewhere.\n \n\u003Cul\u003E\u003Cspan\u003EFurther research identified and mapped the needs of three core audiences:\u003C\u002Fspan\u003E\n\u003Cli\u003E\u003Cspan\u003ESuperfans—those who enjoy the films and are looking for something to enhance the experience.\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cspan\u003ETeachers-learn how to make the app a perfect supplement for the classroom.\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli\u003E\u003Cspan\u003ETechnology early adopters—those who get excited by cutting-edge apps but might not be familiar with The Civil War, Baseball or other Ken Burns films.\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\n![KenBurns Drag](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F7cIzemQehUgC6SoKOGw02\u002F609d42a05555c8bb669ef35771fc638b\u002FKenBurns_Drag.jpg)\n\n### execution\nAt launch, the app included six playlists and about 3-and-a-half hours of video. Ken plans to release one film every year for the next several years, so we built the app to allow for the addition of additional clips into existing playlists or the creation of new playlists.\n \nThe app provides multiple ways to navigate the content while remaining ruthlessly simple. The timeline is front and center, showing the broad scope of the app at a glance. Films are clearly labeled and collected along the bottom, while themes reside at the top. \n \nFor a product as tactile and immersive as Ken Burns, there was no substitute for testing early and often. We coded one interaction at a time to see how many clips could fit on the screen and remain legible and tappable. \n \nIn designing the UI, we focused on encouraging exploration, exploring dozens of options for representing related clips, finally settling on a unique set of intuitive gestures that made the user-experience interesting. \n \nTo launch the app, Ken Burns appeared at the SoHo Apple store to discuss the app with Stephen Colbert (watch the conversation here). We also helped Ken Burns do his first ‘Ask Me Anything’ Q&A on Reddit. The discussion made the front page\n\n![KenBurns Playlist](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F79HmsRRATm2UyA0M0qmike\u002F549bb3c38a0cb9a025cd6e5e85018fc3\u002FKenBurns_Playlist.jpg)\n\n![KenBurns Prototyping](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4mK6WuCCis0A4aqw6ogIki\u002F49cac5633dc58a9b68e6eeac782f92e2\u002FKenBurns_Prototyping.jpg)\n\n### results\nThe app was an App Store Editor’s Choice and quickly surpassed 150,000 downloads, ensuring Ken Burns’ work will be appreciated by a new generation of fans.\n"}},"do-what-you-cant":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2XCAxrnhcs2mEsKUE4seqk","type":"Entry","createdAt":"2017-03-21T21:45:01.249Z","updatedAt":"2019-09-03T20:02:50.511Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":19,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"do what you can’t","slug":"do-what-you-cant","isSplash":false,"overlay":false,"order":13,"color":"#3582EA","showInIndex":true,"indexAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"21akuFk792SsM0kG8QQuOQ","type":"Asset","createdAt":"2017-03-23T15:20:36.252Z","updatedAt":"2017-06-05T23:18:54.719Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"RIO_Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F21akuFk792SsM0kG8QQuOQ\u002F8fc6b843ca68cdd20ce8abf6cef69f66\u002Fla-sp-us-new-zealand-soccer-20160803-311.jpg","details":{"size":349295,"image":{"width":2048,"height":1152}},"fileName":"la-sp-us-new-zealand-soccer-20160803-311.jpg","contentType":"image\u002Fjpeg"}}},"client":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1vT1JLUH60uQSqQOccKkSM","type":"Entry","createdAt":"2016-11-01T17:27:22.275Z","updatedAt":"2017-03-30T20:10:27.321Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Samsung Mobile","logo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"JjJhfUWoQSqWaAM6asmIi","type":"Asset","createdAt":"2016-11-08T22:17:36.464Z","updatedAt":"2016-11-08T22:17:36.464Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FJjJhfUWoQSqWaAM6asmIi\u002F3c23b28e44550b7268156a325677831a\u002Fsamsung_white.svg","details":{"size":4867},"fileName":"samsung_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5aL2KRrBrUsgwW4sWG2oUO","type":"Asset","createdAt":"2016-11-08T22:17:32.314Z","updatedAt":"2016-11-08T22:17:32.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F5aL2KRrBrUsgwW4sWG2oUO\u002Fea8d90c9e61b04942d6ab74893807866\u002Fsamsung_slate.svg","details":{"size":4684},"fileName":"samsung_slate.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Social","Analytics","Production"],"articleHeading":"## do what you can't\n#### SOCIAL STRATEGY &bull; CONTENT STRATEGY &bull; FILM PRODUCTION &bull; CONTENT PRODUCTION\nAs premium partner of the Rio Olympics in 2016 we joined Samsung to develop real time content around the games and athletes. Highlighting the stories of the ones who overcame all odds to compete in Rio.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F192543585\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n"}},"moments-of-play":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5lDbQsKvduISiie2qCY4q4","type":"Entry","createdAt":"2018-06-04T20:43:51.897Z","updatedAt":"2019-09-03T20:00:25.011Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"Moments of Play","tagline":"To drive renewed interest in casual mobile games, Big Spaceship partnered with Google Play to take over a laundromat in NYC’s East Village with gaming kiosks, gaming-themed decor, and free prizes for lucky laundry-goers.","slug":"moments-of-play","isSplash":false,"isNews":false,"overlay":true,"order":4,"backgroundAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5iidANMw9GiqKY42cwsKcS","type":"Asset","createdAt":"2018-05-30T19:14:14.913Z","updatedAt":"2018-05-30T19:14:14.913Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"moments play compressed","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F5iidANMw9GiqKY42cwsKcS\u002F2ba4d01e27832d7639135969a9e180aa\u002Fmoments_play_compressed.mp4","details":{"size":1291449},"fileName":"moments_play_compressed.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see 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GooglePlay","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F29Tior7eruI8Gmuq2WG8cU\u002Ff47ea802a933c41389566e7cfd0ec48b\u002Fclientlogo_all_s_GooglePlay.svg","details":{"size":3229,"image":{"width":93,"height":57}},"fileName":"clientlogo_all_s_GooglePlay.svg","contentType":"image\u002Fsvg+xml"}}},"featured":true,"clientRackOrder":1}},"services":["Strategy","Design","Social","Analytics","Production"],"articleHeading":"## moments of play\n#### STRATEGY &bull; DESIGN &bull; SOCIAL &bull; ANALYTICS &bull; PRODUCTION\nTo drive renewed interest in casual mobile games, Big Spaceship partnered with Google Play to take over a laundromat in NYC’s East Village with gaming kiosks, gaming-themed decor, and free prizes for lucky laundry-goers.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614962\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Assignment\nIn Q4 2018, Google Play wanted to rekindle an often-overlooked audience segment by focusing on a portfolio of casual games. To connect players with these titles, we designed kiosks featuring key art and friendly characters, inviting fans, press, and influencers to #PlaytoPay.\n\n### Objective\nConnect Google Play with the larger casual gaming audience,to beat benchmarks for buzz generated by the client’s prior experiential marketing efforts, and to counteract a stigma that views mobile games as negative time wasters by highlighting their ability to offer a meaningful moment of escape.\n\n### Execution\nFor an entire weekend, we turned a regular NYC laundromat into a completely immersive mobile gaming experience. From the washers to the walls, the entire space was transformed through game-inspired decor. Guests were able to explore a variety of instagrammable installations, gameplay stations, and even given the chance to win custom game-themed prizes.\u003Cbr\u003E\n\u003Cbr\u003E\nThe catch? This laundromat didn’t take cash—visitors had to Play to pay.\u003Cbr\u003E\n\u003Cbr\u003E\nWhether they were interested in an Angry Birds baked good, custom Play headphones, or even a full service wash-and-fold, visitors simply needed to complete a few in-game accomplishments to claim their reward.  Brand ambassadors were on hand to help teach game mechanics, offer guidance, and even snap a few photos of guests with their favorite characters.\u003Cbr\u003E\n\u003Cbr\u003E\nBefore we even opened our doors, we reached out to New York City based gaming influencers to spread the word and invite their followers to join the fun. We saw high engagement on our announcement post and behind-the-scenes photos shared on social media.\u003Cbr\u003E\n\u003Cbr\u003E\nBy transforming an unexpected and mundane location like a Laundromat, we reminded people that any routine moment—even laundry day—can be totally transformed by simply adding Play.\n\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614890\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614907\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F272614915\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### Results\nThe Play to Pay Laundromat drove positive interactions between attendees and the featured games, as well as Google Play’s brand assets and ambassadors. We observed the most social activity on Friday, but attendance grew steadily over the weekend, with participants on Sunday earning the most prizes. This event outperformed client expectations, and drove many participants to actually download the titles they tried."}},"the-new-how-to":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2eVhc7Tm9mEUYYEWKmgwwC","type":"Entry","createdAt":"2016-11-01T17:33:19.903Z","updatedAt":"2019-06-20T17:28:30.578Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":79,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"the new show & tell","tagline":"We took Samsung’s new phone on a road trip to the White Sands National monument to create a 3-part film series.","slug":"the-new-how-to","isSplash":false,"overlay":true,"order":19,"backgroundAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"G8F4CH7BcaowQWy6KY8Oq","type":"Asset","createdAt":"2016-12-15T22:47:28.770Z","updatedAt":"2016-12-15T22:47:28.770Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"SAMSUNG_S7_HERO_VID","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002FG8F4CH7BcaowQWy6KY8Oq\u002Fdbaf73dfde6b36568f3ace33bea905a7\u002FSamsung.mp4","details":{"size":4775901},"fileName":"Samsung.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"See more","color":"#3582EA","showInIndex":true,"indexAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5uDIjTtbq022o6C4wqcWYm","type":"Asset","createdAt":"2017-03-23T15:45:59.677Z","updatedAt":"2017-06-05T23:19:51.174Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"SHOWTELL_Index","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5uDIjTtbq022o6C4wqcWYm\u002F308c69b92b77d99f22718744553e8a4d\u002FHOW-TO_OTN_THUMB_1740x980.jpg","details":{"size":258478,"image":{"width":1740,"height":980}},"fileName":"HOW-TO_OTN_THUMB_1740x980.jpg","contentType":"image\u002Fjpeg"}}},"client":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"1vT1JLUH60uQSqQOccKkSM","type":"Entry","createdAt":"2016-11-01T17:27:22.275Z","updatedAt":"2017-03-30T20:10:27.321Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"Samsung Mobile","logo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"JjJhfUWoQSqWaAM6asmIi","type":"Asset","createdAt":"2016-11-08T22:17:36.464Z","updatedAt":"2016-11-08T22:17:36.464Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_white","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002FJjJhfUWoQSqWaAM6asmIi\u002F3c23b28e44550b7268156a325677831a\u002Fsamsung_white.svg","details":{"size":4867},"fileName":"samsung_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5aL2KRrBrUsgwW4sWG2oUO","type":"Asset","createdAt":"2016-11-08T22:17:32.314Z","updatedAt":"2016-11-08T22:17:32.314Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"samsung_slate","file":{"url":"\u002F\u002Fassets.ctfassets.net\u002F8ify6rodzca5\u002F5aL2KRrBrUsgwW4sWG2oUO\u002Fea8d90c9e61b04942d6ab74893807866\u002Fsamsung_slate.svg","details":{"size":4684},"fileName":"samsung_slate.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Social","Production"],"articleHeading":"## bringing samsung technology to life\n#### FILM &bull; SOCIAL CONTENT &bull; CONTENT STRATEGY\nBig Spaceship led the social media charge for the launch of the Samsung Galaxy S7 and S7 edge as well as its immersive camera, the Gear 360, and virtual reality headset, the Gear VR in a 3-part video series.","article":"#### Case Study: Samsung S7 - How To\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F192637874\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nWith the release of its most sophisticated smartphone yet, the S7, as well as the Gear VR and Gear 360, Samsung’s challenge was to educate its audience on important product info in a way that would capture millennials attention.\n \n### strategy\nWe validated a key insight, that millennials seldom read an instruction manual and instead figure out how something works on their own, through consumer research. We used that insight to drive a communications strategy based on jargon free, infotainment to get across the S7’s, GearVR and Gear360's many features.\n \n### execution\nWe developed a three part lifestyle narrative that took viewers on a journey, helping them understand not only the product features, but also inspiring them to create their own adventures out in the world.\n\nOur interconnected story followed a group of millennials on a road trip to the White Sands National Monument, facilitated and captured by the entire Samsung product line.\nWe shot for eight days on location in L.A. and in the White Sands National monument in the New Mexican dessert. Our unorthodox narrative approach to the traditional “how to” video was balanced with\npainstaking attention to detail in our product footage, including capture of multiple UX flows to showcase the phone’s new functionality.\n \nDuring the shoot we also captured supplemental assets that were pushed out on Samsung’s social channels to increase engagement and reach. These 22 extra pieces of content were a series of GIFs, still photos, cinemagraphs and short video clips that were created exclusively on the entire suite of Samsung products.\n \n### results\nOur creative and content strategy, made possible by our agile and hands-on approach, led to record-setting organic engagement for the brand.\n\n\n#### Full Length Spot 1: OWN THE NIGHT\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F176498193\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n#### Full Length Spot 2: OWN THE ADVENTURE\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F176498557\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n#### Full Length Spot 3: OWN THE MOMENT\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F176498666\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E"}},"stand-with-refugees":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5if4d0G0J8UZ3evB4ubig9","type":"Entry","createdAt":"2019-06-19T20:58:59.948Z","updatedAt":"2019-06-19T22:00:34.489Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"Stand With Refugees","tagline":"For World Refugee Day, we partnered with the International Rescue Committee to shine a light on the far-reaching impact of refugees, and prove what’s possible in a world that stands for 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In a good way. That’s why after 16 years in business, and six years since their last case study on us, the Harvard Business School came back to see what we’ve been up to. In that time we’ve seen the industry change and have adapted along with it. We’ve consciously grown in number, and have expanded the type of work we take on. We’ve transformed from a production-house, to a relationship business focused on working with our client partners to solve a range of challenges. In all, we’ve used these last six years to position ourselves for the next 16 and we’re just getting started.\n\n##### CASE STUDIES \n- [Big Spaceship, Ready To Go Big?](http:\u002F\u002Fwww.hbs.edu\u002Ffaculty\u002FPages\u002Fitem.aspx?num=36894)\n- [Big Spaceship, The Evolving Agency](http:\u002F\u002Fwww.hbs.edu\u002Ffaculty\u002FPages\u002Fitem.aspx?num=51220)"}},"first-day-feels":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3g7U8G4ZTymaGCiMMSgayq","type":"Entry","createdAt":"2018-02-14T15:46:12.921Z","updatedAt":"2018-07-13T16:52:48.036Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":13,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"First Day Feels","tagline":"We launched the classic brand’s first-ever dark social campaign to connect with teens in a new way for a new school 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consideration set for teens. Converse approached Big Spaceship to create a social-first campaign with ‘Stranger Things’ star Millie Bobby Brown to make purchasing Chuck Taylors top of mind.\n\n### Objective\nDrive awareness and consideration for Converse All-Stars and the brand in a way that resonated with this hard-to-reach digital audience at a cluttered and extremely competitive time of year: back to school.\n\n### Execution\nWe knew that in order to reach our target audience of 14 to 17 year old females, we had to get in front of them in a way that was authentic and inherently shareable. We saw reaction GIFs as a perfect way for teens to organically share our content with their friends on their own terms, through both public and private social channels. Using data from Twitter, Giphy and Tenor, we mapped the most frequently shared reaction GIFs against First Day Feels and the Converse brand, developing 40+ prompts to elicit each emotion from Millie during a short shoot day.\u003Cbr\u003E\n\u003Cbr\u003E\nTo model behavior and ensure the GIFs would be shared in the intended way, we turned the GIFs into dozens of back-to-school memes, shared on Twitter and Instagram by Millie Bobby Brown, Converse and retail partners. 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On September 6th, 2014 that was about to change with the launch of one of the world’s most anticipated phones, a direct challenge to Samsung’s market position.","article":"\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F117678188\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n\n### background\nSamsung Mobile came to Big Spaceship, as their global social media agency, to spoil the launch – a product being heralded as a ‘great step forward’ but would in fact be duplicating much of the innovation that Samsung had pioneered three years earlier. Competitive advertising is fraught with danger at all times, but when you are taking shots at the world’s biggest brand (by MARCAP) around their highly anticipated launch events you better get it right.\n\n### execution\nSo we got to work. We built a set of a faux back room where in-store mobile repairs are made, cast our actors, setup the Brooklyn war room where the core team maintained communication with the film studio a few miles away and the client in Seoul, a few thousand miles away.\n\nWe used intense social listening in the launch lead-up to help identify the persistent rumours about what the fanboy community was expecting to see from the new device and how they might be disappointed. We needed to find a way to get press coverage around the timing of the event that would deflate the buzz and show consumers that the new phone was not as innovative as its competitor’s marketing made it seem.\nOn September 6th, the day of the competitor’s big launch, we spent the entire day shooting videos in direct response to the presentation. The event started in an unexpected way. The live stream was only showing a graphic for the TV truck schedule and the audio was of a Chinese interpreter. Within 24 hours we pushed out six videos penned, “It Doesn’t Take a Genius” showing fanboy dismay at the “groundbreaking” large screen claims and taking digs at the competitor’s faltering live stream.\n\nAfter the videos went viral, we continued the campaign with shareable reaction GIFs taken from the videos. Collaborating with our client over a 13 hour time difference, using social media listening to dive deep into fanboy behaviors and executing a real time video campaign that made the world’s press take note, we showed that ‘It Doesn’t Take a Genius’ to see the GALAXY Note 4 is the real innovator. The press, fans and client all agreed that we successfully took a bite out of the competition. \n\n### results\nThis resulted in 14 million (approx. population of Chicago) video views, coverage in more than 60 global news outlets, a reach of 300 million (approx. population of USA) and extremely positive sentiment for competitive advertising."}},"dogs-of-bigspaceship":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"4AqK5IaPraqiOEIiEKWOue","type":"Entry","createdAt":"2017-12-21T21:47:03.339Z","updatedAt":"2018-06-27T21:38:54.645Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"The Dogs of Big Spaceship","tagline":"Inspired by the ASPCA’s great work and the love we have for our dogs, we made a 2018 calendar filled with photos of our office puppers.","slug":"dogs-of-bigspaceship","isSplash":false,"isNews":false,"overlay":true,"order":21,"backgroundAsset":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"6TbCzhbu7KG266Ks4SaMge","type":"Asset","createdAt":"2017-12-21T20:35:09.272Z","updatedAt":"2017-12-21T20:35:09.272Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"bssdogs background compressed","file":{"url":"\u002F\u002Fvideos.ctfassets.net\u002F8ify6rodzca5\u002F6TbCzhbu7KG266Ks4SaMge\u002F78cf6cd64d92fd5b7be1d91ef28b845c\u002Fbssdogs_background_compressed.mp4","details":{"size":5408523},"fileName":"bssdogs_background_compressed.mp4","contentType":"video\u002Fmp4"}}},"callToActionLabel":"see more","color":"#ea4235","showInIndex":false,"client":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"3sOWqlXxDqcCuAwca8mqyS","type":"Entry","createdAt":"2017-12-21T21:38:18.253Z","updatedAt":"2019-07-23T16:50:38.752Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"client"}},"locale":"en-US"},"fields":{"name":"2018","logo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"5teaYRp9EA8ykCqQaSSIss","type":"Asset","createdAt":"2017-12-21T21:43:43.122Z","updatedAt":"2017-12-21T21:43:43.122Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"2018 BSS white","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F5teaYRp9EA8ykCqQaSSIss\u002Fcabb02e4cd52931b443767b190ed886a\u002F2018_BSS_white.svg","details":{"size":1574,"image":{"width":475,"height":234}},"fileName":"2018 BSS_white.svg","contentType":"image\u002Fsvg+xml"}}},"alternativeLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2vdk5DZQMwKUWEoAQYIeUi","type":"Asset","createdAt":"2017-12-21T21:43:58.532Z","updatedAt":"2017-12-21T21:43:58.532Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"2018 BSS gray","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2vdk5DZQMwKUWEoAQYIeUi\u002F6a9c8e6a0b36c11f3e88a2ae2e2b363c\u002F2018_BSS_gray.svg","details":{"size":1574,"image":{"width":475,"height":234}},"fileName":"2018 BSS_gray.svg","contentType":"image\u002Fsvg+xml"}}},"clientRackLogo":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"2vdk5DZQMwKUWEoAQYIeUi","type":"Asset","createdAt":"2017-12-21T21:43:58.532Z","updatedAt":"2017-12-21T21:43:58.532Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"2018 BSS gray","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002F2vdk5DZQMwKUWEoAQYIeUi\u002F6a9c8e6a0b36c11f3e88a2ae2e2b363c\u002F2018_BSS_gray.svg","details":{"size":1574,"image":{"width":475,"height":234}},"fileName":"2018 BSS_gray.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"articleHeading":"## the dogs of big spaceship\n\nFor the holidays, we donated to the ASPCA to help protect and care for animals in need. We then combined two of our favorite things - side projects and dogs - to put together a calendar for 2018.\n\n#### download calendar\n- [Desktop Calendar](\u002F\u002Fdownloads.contentful.com\u002F8ify6rodzca5\u002F49lDCngsisQQSGYASeicoA\u002Ff4552cd239a9ac295daf7bab049b5aae\u002FDesktop_Calendar.zip)\n- [Mobile Calendar](\u002F\u002Fdownloads.contentful.com\u002F8ify6rodzca5\u002F1TSvJQqd3uUuqc0aiQm0uU\u002Fc5bc3304012e76f51262ff8402167c26\u002FMobile_Calendar.zip)","article":"![january](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4PfVhM1Ezmce60cKOSoUoS\u002Fce25c06b97f8873f4a8af54be6f935dd\u002Fjanuary.jpg)\n\n![february](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F1KxJlgTgPSOYMOoKi2u6kK\u002Fd08fb495620980830d42bb1a2618f8d3\u002Ffebruary.jpg)\n\n![march](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F20dXTbgcpeQKK0guagiekc\u002Fa3055db52536276ed95f90d9e44a68d1\u002Fmarch.jpg)\n\n![april](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4CeAHKy9QAA8QIsoAWGYYg\u002Fbcd2d4d605671e9d034441e985c78438\u002Fapril.jpg)\n\n![may](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F59Dt21Jj7ayKygSSs8qigq\u002F9d964d6e5c46d622d3a3f336ec25da70\u002Fmay.jpg)\n\n![june](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F17RdowG7lAcw20OWK4ekia\u002Fa44272217f38a4ee0579dfe7ae2a51db\u002Fjune.jpg)\n\n![july](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F2WY8XSGHFKSwuqKAsmQgcY\u002Fff02a78209815aa37b464aa73fc2d004\u002Fjuly.jpg)\n\n![august](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F6jHFIwfje8SUi2iMcuYGKa\u002Fe2a75cdee7734fc20e7d261da9a406e1\u002Faugust.jpg)\n\n![september](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F4winsZG3O8uqmwawAE0sa4\u002Fe61480aee933c8cc604fade146ce8583\u002Fseptember.jpg)\n\n![october](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F462NXD9VosIaY40Qk6Qwim\u002F74027419594f8f6910ad1b2cc6c66420\u002Foctober.jpg)\n\n![november](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F42LCfvriM02amscqYu2yue\u002F920afb829defb43cbb515b1d79e5f84d\u002Fnovember.jpg)\n\n![december](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F12HIpI0O8mqW82G2Cqm6ws\u002F908776a052c7f8a7632f1b268e849ecd\u002Fdecember.jpg)\n"}},"lets-do-brunch":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"8ify6rodzca5"}},"id":"7ITuGyuIwgCEqa8G2A08YS","type":"Entry","createdAt":"2016-11-08T22:15:27.199Z","updatedAt":"2018-06-27T21:38:54.537Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":30,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"work"}},"locale":"en-US"},"fields":{"heading":"let’s 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s","file":{"url":"\u002F\u002Fimages.ctfassets.net\u002F8ify6rodzca5\u002Fj5hNB5i6L6mUaqwUCEswY\u002F1e2964cb7c4ce7dac9aa4b9c2c5fd068\u002Fclientlogo_bmw2_s.svg","details":{"size":2710,"image":{"width":271,"height":274}},"fileName":"clientlogo_bmw2_s.svg","contentType":"image\u002Fsvg+xml"}}},"featured":false}},"services":["Strategy","Design","Technology","Analytics"],"articleHeading":"## the ultimate app experience\n#### Product Design &bull; UX &bull; Web App Development &bull; Content Strategy &bull; Prototyping\nThe BMW Genius App is the mobile component of the nationwide BMW Genius Everywhere program. The program aims to transform the conventional customer service model and extend the relationship between drivers and the BMW Genius team.","article":"#### Case Study: BMW Genius\n\u003Ciframe src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F89439686\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen\u003E\u003C\u002Fiframe\u003E\n\n### background\nBMW recognized that many functionality and vehicle feature questions could be addressed more quickly and easily through an informational tool, freeing up BMW Geniuses (customer service reps) to provide relationship based support, human interaction and hands-on instruction.\n\n### goal\nTo empower BMW owners to answer vehicle-related questions on their own. \n\n### strategy\nWe identified the emotional line at which BMW owners preferred a self-directed digital experience to answer functionality and feature related questions versus a personal experience with a BMW Genius.\n\n![BMW_CarHome](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F32uJXlF0He6MewsAQsSo2K\u002Fd9cef5f75fd83d94669a361e2c734c6b\u002FCar_Home.jpg)\n\n![BMW_FeatureIndex](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F623U9bs932go8qkku6U4K\u002F3a10069171c1c1f966f39a10a52df628\u002FFeature_Index.jpg)\n\n![BMW_Features](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F2oO8IrzlmEeyUQcEwWuYeU\u002Ffc41de469400e1e3e2016f27836eb4ab\u002FFeatures.jpg)\n\n### execution\nWe created our own BMW Genius team with representatives from every agency discipline, using a rapid iterative process with a fully functional prototype at its center. We ultimately built an application that was adaptable and easy to maintain while providing the superior user experience BMW owners expect, no matter their technical abilities.\n\n![BMWGEN_CaseHero](\u002F\u002Fimages.contentful.com\u002F8ify6rodzca5\u002F3TCxLZUxZSuwsmSIWWuo0e\u002Fc8215faabe4ca16de8a3250b2953bfeb\u002FBMWGEN_CaseHero.png)"}}},"length":18},"people":{"core":[],"crew":[],"length":0,"bioExpanded":false,"bio":[]},"clients":{"items":[],"length":0},"staticPages":{"\u002Falexa-skills":{"slug":"alexa-skills","heading":"Alexa Skills","body":"Alexa Skills"},"\u002Fterms":{"slug":"terms","heading":"Terms & Conditions","body":"These Terms and Conditions of Use (the “Agreement”) are between you and Big Spaceship LLC (“BSS” or the “Company”). In consideration of the right to access and use the websites located at the Universal Resource Locator addresses http:\u002F\u002Fwww.bigspaceship.com, http:\u002F\u002Flabs.bigspaceship.com, http:\u002F\u002Fthink.bispaceship.com, http:\u002F\u002Fmotherboard.bigspaceship.com, http:\u002F\u002Fwww.prettyloaded.com, http:\u002F\u002Felectmeme.lol, and http:\u002F\u002Fwww.mostawesomestthingever.com\u002F (the “Sites” or the “Websites”), and to receive the services offered through the Websites, you agree to the terms and conditions of use set forth in this Agreement and acknowledge that you are at least 13 years of age.\n\nThis Agreement applies to the Services (as defined in the “Services” section below) currently offered by the Company and Services that the Company may choose to offer in the future (unless stated otherwise).\nThe Websites and the Services are available only to, and may only be used by, individuals and entities able to form legally binding contracts under applicable law. The Services offered hereunder are not available to children (persons under the age of 13) or to any user who has been suspended from any of the Sites, whose use has been restricted for any reason or whose registration has been revoked. If you are under the age of 13, you can use the Services only in conjunction with, and under the supervision of, your parents or guardians. If you do not qualify, please do not use the Websites or the Services. If you are acting on behalf of any entity or organization, you warrant and represent that you have the authority to bind the entity to this Agreement.\n\nYOUR USE OF THE WEBSITES OR THE SERVICES CONSTITUTES YOUR ACCEPTANCE OF THIS AGREEMENT AND INDICATES YOUR WILLINGNESS TO BE BOUND BY THESE TERMS AND CONDITIONS.\n\n# website content\nThe Websites present information and content including, but not limited to, articles, opinions, text, data, software applications, commentary, advertisements, graphics, illustrations, calendars, designs, games, reviews, video and audio files, programs, code, and photos, in addition to User Generated Content (as defined herein) (collectively, “Content”), that is owned or licensed by the Company. The Sites may also include materials owned by third parties and posted on the Sites by virtue of a license, grant or some other form of agreement between the third party and BSS. When used in this Agreement, “we”, “us” and “our” mean BSS.\n\nThe Content contained on the Websites is for general information use only and has not been verified by BSS. BSS does not make any representations as to the accuracy or completeness of Content or assume any liability for any loss that may result from the reliance by any person upon any Content we provide. Any statements non-factual in nature constitute only current opinions, which are subject to change without notice.\n\n# services\nThrough the Websites, you may be able to review Content (as defined herein), upload and download files, register for membership, purchase products, make donations, sign up for events, pay for goods and services, communicate and establish relationships with other users, and post information, opinions and comments (collectively, the “Services”). BSS reserves the right to change, suspend and discontinue any aspect of the Services at any time including, but not limited to, the nature of the Services offered, databases, hours of availability, and software needed for access or use. Notwithstanding anything herein to the contrary, BSS reserves the right to permit or restrict access to Services and Websites to any user in its sole and absolute discretion.\n\n# profiles, blogs and boards\nBSS offers original and third party information on the Websites. You may be invited to provide custom screen names, icons and other profile information (collectively, “Profile Information”), and you may be permitted to comment on, post, transmit or submit messages, ideas, concepts, techniques, know-how and other information and materials, which may include uploading files, inputting data, providing personal information, submitting opinions or engaging in any form of communication that you submit, post and display on the Websites or through the Services (collectively, and together with Profile Information, “User Generated Content”) to other Website users, blogs, bulletin boards and public areas (collectively “Forums”) within or in connection with the Sites or in connection with the Services. In submitting User Generated Content to Forums, you agree to strictly limit yourself to discussions about the subject matter for which the Forums are intended.\n\n# user generated content\nBSS does not endorse or have any control over User Generated Content submitted by you or others and accepts no responsibility whatsoever in connection with or arising therefrom. User Generated Content submitted through the Sites is not necessarily reviewed by the Company prior to posting and does not necessarily reflect the opinions or policies of the Company. If at any time the Company chooses, in its sole discretion, to monitor the Forums, the Company nonetheless assumes no responsibility for User Generated Content, no obligation to modify or remove any inappropriate or inaccurate User Generated Content, and no responsibility for the conduct of the user submitting any User Generated Content.\n\nThe Company makes no warranties, express or implied, as to the suitability, accuracy or reliability of any files, data, ideas, information, opinions, designs, communications, messages, posts, transmissions or other content and materials, including User Generated Content, accessible on or through the Websites or the Services (collectively, “Content”). Nonetheless, the Company reserves the right to prevent you from submitting User Generated Content and to edit, restrict or remove any User Generated Content for any reason at any time. You agree that BSS shall accept no liability if we prevent, in our sole discretion, your User Generated Content from being submitted, or we edit, restrict or remove it. You also agree to permit any other user of the Sites and any third-party website on which your User Generated Content may be included, to access, view, store and reproduce the material for such user’s personal use.\n\nCertain portions of the Websites may offer you the ability to send (by e-mail or otherwise) messages directly to the Company or another user. The Company shall have no liability for any delay, loss or damage that may result from your use of e-mail tools or from interception or unauthorized use by third parties of any information you send through our systems. You are solely responsible for your interactions with other users on and through the Websites. BSS reserves the right, but has no obligation, to monitor disputes between you and other users.\nIn the event a dispute arises between you and BSS or any third party, please e-mail the Company at info@bigspaceship.com and we will work quickly towards a resolution. We encourage you to report all user-to-user disputes to your local law enforcement, postmaster general, or a certified mediation or arbitration entity.\n\n# ownership and use of content\nAs between you and BSS, all Content is owned by BSS and is protected by worldwide copyright laws and treaty provisions, unless otherwise indicated. You may make and use printouts of the Content for your personal, non-commercial use only, provided that the printouts retain all copyright, trademark and other proprietary notices. Use of the Content on any other website or in a networked computer environment for any purpose, or any other republication or redistribution of the Content, including, without limitation, framing the Content within another website, is expressly prohibited without the prior written permission of BSS. Please contact us at info@bigspaceship.com with any licensing inquiries.\n\nBSS shall not (a) be subject to any obligations of confidentiality regarding any User Generated Content except as specified in BSS’ Privacy Policy , as set forth in any additional terms and conditions relating to specific products or services, or as otherwise specifically agreed to by us in writing or required by law; (b) be obligated to pay you or any third party any compensation for any User Generated Content; or (c) be required to respond to any of your submissions of User Generated Content.\n\nBy posting any Content on the Website, you hereby grant the Company a perpetual, world-wide, irrevocable, unrestricted, non-exclusive, royalty-free license to use, copy, license, sublicense, adapt, distribute, display, publicly perform, reproduce, transmit, modify, and edit any such Content which you may provide. You hereby waive all rights to any claim against the Company for any alleged or actual infringements of any intellectual property rights, proprietary rights, rights of privacy and publicity, moral rights, and rights of attribution in connection with such Content. By submitting Content, you represent to the Company that such content is original, you are its rightful owner or that you have first obtained permission from the rightful owner to submit it, and that you have the authority to assign and license to the Company all rights, title and interest as set forth herein in and to such Content. You acknowledge that the Company has detrimentally relied upon this representation. Accordingly, you further agree to defend, hold harmless and indemnify the Company from and against any and all claims of alleged or actual infringements of any intellectual property rights, proprietary rights, rights of privacy and publicity, moral rights, and rights of attribution raised by third parties against the Company in connection with such Content.\nYou agree to release Company, its parents, partners, contractors and affiliates together with their respective employees, agents, officers, directors and shareholders, from any and all liability and obligations whatsoever in connection with, or arising from, your use of the Forums or the Services. If at any time you are not happy with the Websites or the Services or object to any Content, your sole remedy is to cease using them.\n\n# advertisements and third party content\nFrom time to time, we may incorporate advertising, information, features and services provided by other users or third parties (“Third Party Content”). Third Party Content, whether provided by us or not, does not imply any endorsement, approval, or verification by us of such Third Party Content or the policies, products or services of any third party. We do not always review Third Party Content and we are not responsible or liable for its quality, availability or completeness, or its compliance with any law, rule or regulation. By providing access to Third Party Content, BSS is not recommending the products or services of any third party. Subject to the terms of applicable service or other agreements, we may remove any Third Party Content from the Websites or Services upon written request by its owner or licensor. Please consult any and all Terms and Conditions and Privacy Policy applicable to Third party Content prior to using it.\n\n# limitation of use\nYou agree that you will neither post on the Websites nor submit to Forums any User Generated Content that:\n- is unlawful, threatening, obscene, vulgar, pornographic, profane or indecent, including any communication that constitutes (or encourages conduct that would constitute) a criminal offense, gives rise to civil liability or otherwise violates any local, state, national or international law;\n- violates the copyright, trademark or other intellectual property rights of any other person or BSS;\n- is false, inaccurate or misleading or improperly assumes or claims the identity, characteristics or qualifications of another person;\n- imposes an unreasonable or disproportionately large load on the Websites’ infrastructure;\n- is for the purpose of spamming or aggressively promoting goods or services without our prior authorization;\n- is fraudulent or involves the distribution or sale of illegal, counterfeit, or stolen items;\ncontains any virus, Trojan horse, worm, time bomb, cancelbot, Easter eggs or other computer programming routines that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information, or other harmful component; or\n- is libelous or invasive of privacy or publicity rights or any other third party rights;\n\nFurthermore, you acknowledge and agree that you will not: (i) collect or store personal data about other users of the Websites, including collecting user names or email addresses of users by electronic or other means for the purpose of sending unsolicited email, (ii) upload, e-mail or otherwise transmit any material or User Generated Content that contains viruses or any other computer code, files or programs that might interrupt, limit or interfere with the functionality of any computer software, hardware, database or file that is owned, leased or used by BSS, the Websites, or their users; or (iii) submit unwanted messages by e-mail or otherwise or post User Generated Content that disparages or insults any user.\n\n# the Digital Millenium Copyright Act of 1998 (“DMCA”)\nThe DMCA provides recourse to those who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe in good faith that materials hosted by us infringe your copyright, you may send us a notice requesting that we remove the material or block access to it. The notice must include the following information:\n\n(a) Physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;\n(b) Identification of the copyrighted work claimed to have been infringed (or if multiple copyrighted works located on the Sites are covered by a single notification, a representative list of such works);\n(c) Identification of the material that is claimed to be infringing or the subject of infringing activity and information reasonably sufficient to allow us to locate the material on the Sites;\n(d) The name, address, telephone number, and email address of the complaining party;\n(e) A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner or the law; and\n(f) A statement that the information in the notification is accurate and is given under penalty of perjury, and that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.\n\nIf you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send us a counter-notice. Notices and counter-notices must meet current statutory requirements imposed by the DMCA; see http:\u002F\u002Fwww.copyright.gov\u002F for details. Notices and counter-notices under the DMCA, as well as all other communications addressed to us relating to this Agreement, should be sent to:\n\nFridman Law Group, PLLC, 287 Spring Street, New York, NY 10013\nWe strongly suggest that you consult your legal advisor before filing a notice or counter-notice. Also, please be aware that penalties may apply for false claims under the DMCA.\n\n# trademarks\nBSS and third party trademarks and service marks may or may not be designated as such from time to time on the Sites through use of the SM, TM or ® symbols. Except when included in any authorized printouts of the Content, you are not authorized to make any use of any names, logos or taglines posted on the Sites, whether or not designated by such symbols, including, but not limited to, as metatags or in any other fashion without the express prior written permission of the Company.\n\n# registration and security\nIn connection with your use of the Website, you may establish or otherwise receive from BSS user IDs, passwords and other security codes (“User Codes”) that you may need in order to access and use certain portions of the Website.\n\nYou agree to provide true, accurate, current and complete information about yourself as prompted by the registration form (“Registration Info”) and maintain and promptly update the Registration Info to keep it true, accurate, current and complete. You hereby authorize BSS, directly or through third parties, to make any inquiries we consider necessary to validate your Registration Info. BSS reserves all rights to vigorously pursue legal action against all persons who misrepresent personal information or are otherwise untruthful about their identity, and to suspend or cancel Accounts registered with inaccurate or incomplete information. Notwithstanding the foregoing, you acknowledge that BSS cannot guarantee the accuracy of any information submitted by any user, nor any identity information about any user.\n\nYou are responsible for maintaining the confidentiality of your User Codes. You agree that you will be fully responsible for all activities that occur utilizing your User Codes, and that BSS is not under any duty to inquire as to the authority or propriety of any instructions provided via your User Codes, or to otherwise verify the identity of anyone using your User Codes. You agree that BSS shall not be responsible for damages or losses resulting from any breach of security caused by your failure to maintain the confidentiality of your User Codes. If you permit access to your User Codes by third parties, then you agree to defend, indemnify and hold BSS harmless against any liability, losses, damages or costs and expenses (including attorneys’ fees) arising out of, or resulting from, such access and related use of the Websites. BSS reserves the right to block access to the Websites for any reason. You also agree to immediately notify BSS if you become aware of any loss or theft of your User Codes or any unauthorized use of your User Codes.\nFor your protection, BSS may require the use of encryption technologies for certain types of communications conducted through the Websites. While we may provide those technologies and might use other reasonable precautions to protect confidential information and provide suitable security, we do not guarantee or warrant that information transmitted through the Internet is secure, or that such transmissions will be free from delay, interruption, interception or error.\n\n# minors\nBSS does not knowingly gather or solicit data from anyone under the age of 13 through the Websites for marketing purposes. Please see our Privacy Policy for additional information.\n\n# availability\nNot all of the products and Services offered through the Websites are available in all geographic areas, and we reserve the right to restrict any user from purchasing any product or receiving any Service made available through the Websites at any time, without notice. The information provided on the Websites is not directed at, or intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation, or any non-United States jurisdiction or country that would subject BSS or its affiliates to any registration requirement within such jurisdiction or country.\n\n# no warranty\nTHE SERVICES, CONTENT AND WEBSITES ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT, WHICH ARE HEREBY EXPRESSLY DISCLAIMED TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW. THE COMPANY SHALL NOT BE RESPONSIBLE OR LIABLE TO ANY USER FOR ANY ACTS OF FRAUD, THEFT, MISAPPROPRIATION, TAMPERING, HACKING, INTERCEPTION, PIRACY, MISUSE, MISREPRESENTATION, DISSEMINATION, OR OTHER ILLEGAL OR UNAUTHORIZED ACTIVITIES OF THIRD PARTIES. YOU UNDERSTAND AND EXPRESSLY AGREE THAT THE USE OF THE SERVICES, THE WEBSITES AND THE CONTENT IS AT YOUR SOLE RISK, THAT ANY AND ALL CONTENT, MATERIAL AND DATA UPLOADED, DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE WEBSITES OR THE SERVICES IS AT YOUR OWN DISCRETION AND RISK AND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOU, YOUR PROPERTY OR ANY THIRD PARTY OR THIRD PARTY’S PROPERTY THAT RESULTS FROM THE USE OF THE WEBSITES OR SERVICES.\nTO THE EXTENT THAT THE LAW DOES NOT PERMIT THE DISCLAIMER OF WARRANTIES, ALL CONTENT AND SERVICES ACCESSIBLE ON THE WEBSITES, OR ANY OTHER WEBSITE TO WHICH IT IS LINKED, AND ALL OPERATIONS OF THE WEBSITE AND THE SERVICES ARE WARRANTED ONLY TO THE MINIMUM AMOUNT LEGALLY REQUIRED.\n\n# no liability\nIN USING THE WEBSITES AND THE SERVICES, YOU SPECIFICALLY AGREE THAT YOU WILL NOT HOLD BSS OR ITS OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AGENTS AND SUPPLIERS LIABLE TO YOU OR ANY PARTY FOR ANY DAMAGES OR INJURY OR LOSS, INCLUDING ANY DIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR LOST PROFITS, THAT MAY RESULT FROM THE USE OF, OR THE INABILITY TO USE, THE WEBSITES, CONTENT AND SERVICES (OR ANY OTHER DATA OR LINKED WEBSITE) OR OTHERWISE RELATING TO OR ARISING OUT OF THE WEBSITES, FORUMS, THE SERVICES, THE CONTENT OR YOUR USE THEREOF, WHETHER IN AN ACTION FOR BREACH OF CONTRACT, NEGLIGENCE OR OTHER ACTION. BSS SHALL NOT BE LIABLE EVEN IF BSS OR AN AUTHORIZED REPRESENTATIVE OF BSS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING HEREIN TO THE CONTRARY, THE MAXIMUM LIABILITY OF BSS, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRACTORS AND SUPPLIERS FOR ANY CLAIM OR ACTION RELATING TO THE SITES OR THE SERVICES SHALL BE LIMITED TO THE GREATER OF (A) THE AMOUNT OF FEES PAID BY YOU TO BSS IN THE TWELVE MONTHS IMMEDIATELY PRECEDING THE DATE OF THE ACTION GIVING RISE TO LIABILITY, AND (B) $100.\n\n# indemnification\nYou agree to indemnify, defend and hold harmless BSS, its officers, directors, employees, consultants, agents and representatives from any and all third party claims, liability, damages, and costs (including, but not limited to, attorneys’ fees, costs and expenses) that result from, arise out of or are in anyway connected with your use of the Services or Websites, your breach of the terms of this Agreement, or your infringement, or infringement by any other person using your account, of any intellectual property or other right of BSS or any other person or entity. The terms of this Agreement will inure to the benefit of BSS’ successors, assigns, licensors and licensees. The Services, the Websites and all related products are designed for personal and legal uses only. It is your responsibility to comply with all federal, state and local laws, rules and ordinances when using the Services, the Websites and any related products. You shall indemnify and hold harmless BSS, officers, directors, employees, consultants, agents and representatives for any and all claims, actual or threatened, actions, damages, liabilities, costs and expenses (including reasonable attorneys’ fees, costs and expenses) that result from, arise out of or are in any way connected with your use of the Services, the Websites, the Content and any related products and services. You covenant to cooperate fully in the defense of any claim.\n\n# term & termination\nThe term of this Agreement shall commence when you first visit the Websites, view the Content or use the Services and shall apply to all of your subsequent visits and uses, provided that nothing herein shall prohibit us from refusing or otherwise restricting access to any user for any reason at any time, in our sole discretion. BSS may, with or without cause, immediately terminate this Agreement without notice, and deny you access to the Websites and the Services in its sole discretion. Without limiting the foregoing, BSS has the right to immediately terminate any passwords or accounts created by you in the event that you breach this Agreement or engage in conduct that BSS, in its sole discretion, considers unacceptable. If this Agreement is terminated, you will no longer be authorized to access any areas of the Websites or use the Services. Without limiting any other rights BSS has, you understand and acknowledge that BSS, in its sole discretion, may pursue legal and equitable relief against you if you breach or threaten to breach this Agreement.\n\n# changes\nThe Content, the Services, the Websites and this Agreement are subject to change and updating by BSS and our affiliates, partners, contractors, agents and representatives at any time without prior notice. The changes may include superseding terms and conditions. YOU SHOULD REVIEW THIS AGREEMENT FROM TIME TO TIME TO BE AWARE OF ANY CHANGES THAT ARE MADE. Your continuing use of the Websites constitutes your acceptance of any change or update, all of which shall become controlling when posted.\n\n# privacy\nPlease click [here](\u002Fprivacy) for our Privacy Policy.\n\n# applicable law; jurisdiction\nPersons who access the Websites do so at their own initiative, and are responsible for compliance with applicable local laws and regulations. The laws of the State of New York will govern this Agreement, without regard to conflicts of law principles. The United Nations Convention on Contracts for the Sale of Goods does not apply to this Agreement. Any and all claims and controversies arising out of and related to the Privacy Policy and this Agreement shall be settled in the courts of competent jurisdiction in New York, NY. Any such claim or controversy shall be adjudicated on an individual basis and shall not be consolidated with a claim of any other party. The foregoing shall not preclude the Company from seeking any injunctive relief in courts of competent jurisdiction located in other countries for protection of the Company’s intellectual property rights.\n\n# general\nThis Agreement set forth the entire understanding and agreement between you and us with respect to the subject matter hereof. If any provision or provisions hereof shall be held to be invalid, illegal, or unenforceable, the validity, legality, and enforceability of the remaining provisions shall not be in any way affected thereby. Except as described herein, you may not assign this Agreement without our explicit consent. You are responsible for fees associated with gaining access to the Websites, including the fees associated with the equipment necessary to access the Internet and the fees charged by your internet service provider.\n\nThe Website is maintained by BSS, located at 55 Washington St, 5th Floor, Brooklyn, New York 11201."},"\u002Fprivacy":{"slug":"privacy","heading":"Privacy policy","body":"This is the web site of Big Spaceship LLC (“Big Spaceship,” “we” or “us”).\n\nBig Spaceship has created this privacy policy statement in order to demonstrate our commitment to your privacy with respect to the Sites (as defined below), as well as services we provide to our clients (“Client Services”). This privacy policy explains our data collection and use practices for the Site and our Client Services.\n\nBy using or accessing the websites we administer, which are located at bigspaceship.com, bigspaceship.net, bigspaceship.org, bigspaceship.biz, bigspaceship.us, bigspaceship.info, bigspaceship.agency, bigspaceship.marketing, bigspaceship.wtf, spaceship.wtf, spaceship.agency, spcshp.it, spcshp.net, spcshp.in, spcshp.info, spcshp.org, spcshp.co, spcshp.us, spcshp.tv, themostawesomethingever.com, throned.tv (collectively, the “Sites”), you signify your assent to our Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE SITES.\n\nThe Site provides information about the company, products, services and a means to contact Big Spaceship.\n\nOur postal address is:\nBig Spaceship LLC\n55 Washington St, 5th Floor\nBrooklyn, NY 11201\n\nWe can be reached via e-mail at privacy@bigspaceship.com, or you can reach us by telephone at 718-222-0281.\n\n# technologies we use to collect information\nWe may use cookies, log files and web beacons on the Sites and in Client Services. We often engage or cooperate with service and technology companies to collect this information and use it in Client Services.\n\nCookies are small files that a Site transfers to the hard drive of a user’s computer for record-keeping purposes. Some cookies are “persistent” in that they remain on your hard drive until deleted. Other cookies are “temporary” in that they are removed when you leave the site or close your browsing session.\n\nLog files track actions occurring on websites and collect data including your IP address, browser type, Internet service provider, referring\u002Fexit pages, platform type, date\u002Ftime stamp, click data and types of advertisements viewed.\n\nWeb beacons are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.\n\n# what information do we gather about you?\n_Non-Personally Identifiable Information_. Some non-PII may automatically be collected as you browse the Sites and use Client Services. Web servers we use may automatically collect information sometimes referred to as “clickstream data,” such as the domain name of the service providing you with Internet access, the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spend on the Sites, pages viewed, information searched for, access times and other relevant statistics. We may use cookies, web beacons and log files to collect this information. Your Internet browser stores Client Services-related data as cookies in some cases as well. If you have cookies disabled, if you delete your cookies, or if other software deletes the cookies used for that data storage, such data is permanently lost because it is not retained separately by us.\n\n_Personally Identifiable Information_. In order to take advantage of certain features of the Sites and Client Services, we may ask you to provide your first name, last name, e-mail address or other information about yourself to help you use the Sites and Client Services (collectively, “PII”). You are not required to provide us with this information, but if you choose not to, you may not be able to participate in some of the activities on the Sites or Client Services. As part of our Client Services, we may collect information regarding what you post to social media, including public usernames, handles and identifiers, as well as any information publicly disclosed with those public usernames, handles and identifiers.\n\n_Information Collected from Other Sources_. We may license and otherwise obtain non-PII from various other companies, including research companies, data aggregation companies and other third party companies. Data sets may include information about you or your demographic segment that such companies have licensed, purchased or collected. We use this information for all the purposes described in this Privacy Policy, and for any other lawful purpose that we choose.\nInformation Collected By Third Parties. Some of the services and advertisements included via the Site and our Client Services, as well as sites that the Client Services link to, are delivered or served by third-party companies. These companies may place or recognize cookies, web beacons, or other technology to track certain personal and non-PII about users. We do not have access, nor control over, third party use of cookies or other tracking technologies or how they may be used. You should check the applicable privacy polices of such third-party sites and services you visit to determine how they handle any information they collect from you.\n\n# what do we do with the information we gather?\n_Service Participation_. We may use the information we collect from you to allow you to participate in the Sites’ and Client Services’ activities for which the information is collected, including, but not limited to, to improve the content of the respective Sites and Client Services, to customize the content and\u002For layout of our page for each individual visitor, to notify users about updates to the Sites or Client Services and for our internal contact database purposes. In some cases, Client Services we develop may allow you to connect data you have already provided through another services (e.g., Google, Facebook, Twitter or Paypal) to such Client Services. When we develop this sort of connection, we do not locally store or process any of your data; rather, we connect the third-party service directly with the Client Service you are accessing, which is hosted through a third party with which we have no, or limited, contact. Some of our Client Services may provide e-commerce solutions that allow you to purchase goods and services online. Although we develop the means by which financial information may be collected from these services, we do not store or process any information from your financial transactions.\n\n_Statistical Analysis_. We may perform statistical, demographic and marketing analysis regarding users and their patterns in using the Sites and Client Services. We use this information for analytical purposes, the results of which we may offer in aggregated, anonymous form to our clients. We may use cookies in Client Services to estimate the total reach of an advertising campaign, control the delivery of certain content and generally improve your online experience with respect to the Site and the Client Services we provide.\n\n# with whom do we share the information we gather?\nAny communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and nonproprietary. We may disclose such information to our clients and affiliates for commercial purposes.\n\nNotwithstanding the foregoing, we may disclose information we collect as follows:\n\n_Within the Company_. We may use information that we collect or that you provide internally, through Big Spaceship or its parent, subsidiaries, successors, assigns or affiliates, which may change if we acquire, or are acquired by, another company.\n\n_To Third Parties_. We may disclose your information to third parties (including our clients, technology partners, publishers and administrative service providers) for purposes elsewhere described in this policy, as well as research, data validation, aggregation, enhancement, verification, suppression, marketing, advertising and other lawful purposes in providing Client Services. Such information does not include PII unless you voluntarily provided it in a form that was expressly designated as part of a commercial survey or an online form. We do not take responsibility for any third-party entities referenced in this paragraph, which may have privacy policies different than this Privacy Policy.\n\n_As Required by Law_. We may disclose information we collect, including PII, to third parties as required or permitted by law. For example, we may disclose information:\nto regulators; and to law enforcement authorities pursuant to official requests; to service providers who perform legal compliance services for us.\n\n# when may we contact you with the information you provide?\nBy providing your email address to us, you expressly consent to receive emails. We may use email to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us or our clients; provided, however, that we will not give your email address to another party to promote their products or services directly to you.\n\n_CAN-SPAM Act of 2003_. We will not send you marketing messages if you have opted out of them. You may opt out of email or other communication at any time by sending an email to privacy@bigspaceship.com. We will not share, sell, rent, swap or authorize any third party to use your email address for commercial purposes without your permission.\n\n_Service-Related Email_. If you choose to sign up for a newsletter administered by Big Spaceship, you may elect to sign up for third party mailings or announcements through the newsletter. Whether you choose to receive these mailings or announcements is your choice. If you choose to receive them from a specific source, you will receive commercial messages from independent third parties over whom we have no control and who each have their own privacy policies that you should review. You may typically remove your email address from these third party lists by following the instructions on emails that you receive. We do not take responsibility for third-party companies who contact you by email at your direction.\n\n# how do I change, request or update my personal information?\nYou may update information you provide us or ask for a copy of it by contacting us directly at privacy@bigspaceship.com.\n\n# miscellaneous\n_COPPA Compliance_. The Site is not intended for use by persons under the age of 13 and we do not employ advertising targeted towards children under the age of 13. We do not knowingly solicit or collect information from or about children under the age of 13. If you believe that your child has submitted PII to our Site and you would like to request that such information be deleted, you may do so by emailing privacy@bigspaceship.com. Further, in accordance with law, when a visitor files a complaint online and indicates an age under 13, no personally identifying information will be collected in conjunction with that submission. You can learn more about COPPA at the United States Federal Trade Commission Website: https:\u002F\u002Fwww.ftc.gov\u002Ftips-advice\u002Fbusiness-center\u002Fprivacy-and-security\u002Fchildren%27s-privacy\n\n_California Privacy Rights_. Under the California “Shine the Light” law, California residents may opt-out of a company’s disclosure of PII to third parties for its direct marketing purposes. As detailed above, you may choose to opt-out of our sharing of your PII with third parties for marketing purposes at any time by submitting a request to us by email or phone. It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes.\n\nAny controversy or claim arising out of or relating to this Privacy Policy, or the breach thereof, shall be settled by arbitration administered by the JAMS Safe Harbor Program in accordance with its Commercial or other Arbitration Rules, and judgment on the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.\n\nThe operator of the Sites is Big Spaceship Inc. Big Spaceship may find it appropriate or necessary, or may be legally obligated, to update this Privacy Policy from time to time. When we do, we will post those changes on this page and update the effective date (found at the bottom) so that you have a way to always become aware of the information we collect, how we use it, and under what circumstances we disclose it. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of information you have already provided to us, we will attempt to obtain your consent (if we have the necessary contact information) before implementing such revisions with respect to such information, or notify you either by placing a prominent notice on the home page of our website or by directly sending you a notification. For all other changes, it is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.\n\nYOU UNDERSTAND AND AGREE THAT BIG SPACESHIP’S LIABILITY FROM ANY DISPUTE OVER PRIVACY OR THIS PRIVACY POLICY WILL BE LIMITED AS SET FORTH IN THE TERMS AND CONDITIONS OF OUR APPLICABLE WEBSITE TERMS AND CONDITIONS, WHICH ARE INCORPORATED BY THIS REFERENCE.\n\nEFFECTIVE DATE: November 21st, 2016"}},"header":{"heading":"our work","active":false,"color":"#393F42","foreground":"#393F42","logo":"","alternativeLogo":"","visible":false,"delta":200,"callToAction":{"link":"","label":"","back":false}},"disciplines":{"items":{}},"route":{"name":"404","path":"\u002Fnot-found","hash":"","query":{},"params":{},"fullPath":"\u002Fnot-found","meta":{},"from":{"name":null,"path":"\u002Ffeed","hash":"","query":{},"params":{},"fullPath":"\u002Ffeed","meta":{}}}};(function(){var s;(s=document.currentScript||document.scripts[document.scripts.length-1]).parentNode.removeChild(s);}());</script><script src="/dist/manifest.edb24bba1dffcab53fbd.js" defer></script><script src="/dist/vendor.d30eca65d4a11c0b3a0b.js" defer></script><script src="/dist/app.476f787e088999399dc3.js" defer></script>
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