The app offers a unique mobile experience to help users find more of what they are really looking for — whether it’s local businesses, events or ways to save money. AT&T’s relationships with thousands of advertisers and leading coupon providers increase access to a wide range of local deals – while on the go.
The newly enhanced app offers users:
Be sure to download the latest version of the app. It’s free! Just search for “yp” in the App Store or at www.itunes.com/appstore.
Let us know what you think!
Roger Park
Blog Editor
Be sure to check out Macworld’s Mobile App Showcase and experience a demo of AT&T’s YP app for iPad. Developed by AT&T Interactive, the YP app for the iPad device takes advantage of the iPad’s unique interface and brings deals from local merchants to iPad users. The YP app also takes advantage of the iPad’s new printing capabilities, allowing users to cash in on local merchant discounts both online and in-person through digital and printable coupons.
The AT&T Interactive mobile products team will be on-hand to navigate demos and offer insights on the YP app for iPad.
YP app for iPad demo
Where: Booth 818-50
Moscone West Convention Center, San Francisco
Macworld 2011
When: January 27-29 – 10 am to 7 pm
So come by the booth, say hello and check out a demo. We want your feedback.
Be sure to download the latest version of the YP app on your iPhone or iPad devices. It’s free! Just search for “YP” in the App Store or at www.itunes.com/appstore.
Keep tabs on the current YP national advertising campaign YP SM | Click Less. Live More SM. and YP products on YP.com. You can also check us out on Facebook: http:www.facebook.com/YP.
Roger Park
Blog Editor
Looking for a hotel this season? Start and finish on YP.com with enhanced features:
Search: Enter “hotels” and a location (city, state or zip code) in the search boxes on YP.com.
Discover: More access to pertinent info in search results and business listings
Connect and Reserve:
These enhancements build on an existing relationship between AT&T Interactive and the Expedia Affiliate Network.
Roger Park
Blog Editor
Returning to the same venue and format as last year’s successful AT&T Developer Summit, the 2011 event was held at the Palms Casino and Resort on January 5, a day before the opening of CES.
Keynotes
Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets, kicked off the morning with the engaging “Delivering the 4G Experience” keynote address. De la Vega spoke about the 4G ecosystem – devices, network and apps – and how the AT&T mobile broadband network is getting faster with 4G. De la Vega then introduced executives from Motorola, HTC and Samsung who unveiled devices like The Motorola Atrix™4G, HTC Aria, HTC Inspire 4G and the Samsung Infuse™.
To check out Ralph de la Vega’s Keynote presentation click here.
Other keynote speakers included John Donovan, AT&T Chief Technology Officer who spoke on cloud collaboration and led a panel discussion about innovation with industry pundits from the mobile industry.
David Christopher, chief marketing officer, Mobility and Consumer Markets, announced various new (20 devices) 4G devices for 2011. Christopher also introduced the U-verse Alpha program, gaming platform, and HTML5 beta program at AT&T. Eros Resmini, chief marketing officer, Open Feint, was brought on the stage to talk about the AT&T OpenFeint Game Community Platform. AT&T is collaborating with OpenFeint to offer a game community SDK. The SDK is available free on the OpenFeint web site for Android developers.
Click here for more information on the AT&T OpenFeint Gaming program.
Click here for more information on the AT&T U-verse TV Applications program.
Be sure to check out David Christopher’s DevSummit presentation here.
The full lineup of AT&T speakers included Jeff Bradley senior vice president, Devices AT&T Mobility and Consumer Markets, and Glenn Lurie president, AT&T Emerging Devices, Resale and Partnerships.
Check out the following video of Jeff Bradley, senior vice president of Devices AT&T Mobility and Consumer Markets to see some of the new 4G Devices that were shown at the conference.
In the afternoon, attendees had a wide range of sessions to choose from the DevSummit content schedule.
Maximize Your Application Revenue Session
In “Maximize Your Application Revenue”, Carolyn Billings, executive director, AT&T Mobility, spoke about opportunities and challenges within the mobile app industry. Highlights from the session include:
During the session, Billings invited folks to learn more about the AT&T Developer Program, and also introduced AT&T Interactive’s Local Mobile Ad SDK. AT&T Interactive recently released the Local Mobile Ad SDK, making it easier than ever for mobile publishers to tap into the YP Local Ad Network.
Make Money with Ad-Supported Apps
Amber Regen, director, AT&T Mobility and Tember Fasulo director, AT&T Mobility lead the session “Make Money with Ad-Supported Apps,” which took a deeper dive into the AT&T Interactive Local Mobile Ad SDK. AT&T Interactive’s Director of Product Management David Kurtz also answered questions from the audience.
Why go with the AT&T’s publisher solution? Well, according to the session, the Local Mobile Ad SDK offers high fill rates that are powered by nearly 1M advertisers and a sales force of over 5,000 to ensure comprehensive and accurate coverage.
The Local Mobile Ad SDK is currently available to select publishers through a pilot program. To find out more, please visit www.atti.com/connect-with-us/publishers or email publishers@attinteractive.com.
Weren’t able to attend all the sessions at Developer Summit? No worries. Check out PDF and Audio versions of the track sessions here.
Overall, DevSummit 2011 was a busy day filled with inspiring keynotes, breakout sessions, networking opportunities, product announcements and more – a winning hand for all who attended DevSummit 2011!
Click here for more information on the AT&T Developer Program.
Check out AT&T’s CES 2011 page
Did you attend this year’s DevSummit? Let us know what you think!
Roger Park
Blog Editor
Mobile advertising is growing more local, creating the potential for a better user experience and better eCPM’s for mobile publishers.
Join a discussion with mobile advertising industry leaders Chetan Sharma of Chetan Sharma Consulting and Will Hsu, Chief Product Officer at AT&T Interactive as they address the future of mobile advertising and how mobile publishers can monetize their apps.
What: How Can Local Advertising Better Monetize Mobile Apps?
When: Tuesday, January 18th at 10:00 A.M., Pacific Time
Where: On the web – Sign up here to attend the webcast
Cost: Free
Duration: 1 hour
Sign up now and we’ll see you there!
Roger Park
Blog Editor
Interested in mobile development? You don’t want to miss DevSummit. Register now!
DevSummit attendees can choose from 30+ hours of technical and marketing content presented by AT&T Mobility managers, architects and device manufactures. There are four content tracks to choose from for the day, each with its own set of sessions:
Key speakers include Ralph de la Vega (President and CEO, AT&T Mobility and Consumer Markets), John Donovan (CTO, AT&T), David Christopher (CMO, AT&T Mobility), Glenn Lurie (President of Emerging Devices, AT&T Mobility) and more.
In October, AT&T Interactive President and CEO David Krantz announced the availability of the Local Mobile Ad SDK, giving mobile publishers access to AT&T Interactive’s inventory of ads from nearly 1 million local advertisers across 4,600 categories.
Want to learn more about the Local Mobile AD SKD at DevSummit? Be sure to check out:
Maximize Your Application Revenue session
Presenter: Carolyn Billings, Executive Director, AT&T Mobility
Synopsis: The mobile market competition is more crowded. This makes it more difficult, in general, for you to market and sell your mobile apps. Even so, some software companies use a combination of strategy, innovation, differentiation, and monetization techniques to make money. Carolyn Billings features case studies to show how you how these software companies thrive. A combination of analyst research, tips, and interviews show you how strategy, innovation, differentiation, and monetization can help you successfully market your web apps.
Make Money with Ad-Supported Apps session
Presenters: Amber Regen, Director, AT&T Mobility and Tember Fasulo Director, AT&T Mobility
Synopsis: Ad-Supported Apps make up a large percentage of downloads on mobile content stores, but not every developer is finding they yield commercial success. With mobile advertising spend expected to grow to $1.1 billion in the next year, how do you plan to cash in on that trend? In this session, you will learn tips for designing and marketing profitable free apps. You will also learn about initiatives in the works at AT&T designed to help developers increase visibility in key storefronts and improve eCPM. *Source: eMarketer
Be sure to register soon before the event sells out! For more information on 2011 DevSummit.
See you at DevSummit!
Roger Park
Blog Editor
Looking for a holiday gift, searching for the best pizza, want to read reviews on auto mechanics before you set out on the road for holiday travel? Or maybe you need a good dentist to keep your choppers nice for those holiday pictures? The YP App for iPhone can help you find what you’re looking for to help you “Click Less. Live More.(sm)” on YP.com.
Download the YP App now in the App Store.
New and improved features include:
Other key features include:
Use the YP App to find restaurants, bars, hotels, doctors, pharmacies, mechanics, salons, plumbers, taxis, ATMs, and more – near you or wherever you’re going – whether you’re traveling cross-country for the holidays or for your everyday life.
Happy Holidays!
Roger Park
Blog Editor
AT&T Interactive’s YP.com℠ has teamed up with ValPak and Savings.com to bring YP.com℠ users access to thousands of printable and online coupons.
The new agreement augments the existing coupons from local businesses already available on YP.com℠. Users on YP.com℠ can access online local coupons from Valpak and redeem them at store locations for goods or services.
YP.com℠ offers, through their agreement with Savings.com, promotional coupons and coupon codes. Online shoppers can apply these discounts on merchant websites and apply their discount code when checking out online.
With the holiday shopping season around the corner, YP.com℠ users can paint the town red — with savings!
Roger Park
Blog Editor
YP brand knows that behind everything consumers are searching for, is something they’re actually looking for. Something that is bigger and more human than just the words that are typed into a search bar, and it is the quick and easy finding of these things that allows consumer to do more, experience more, be more and live more.
With the YP app for mobile, you can check out local business descriptions, user ratings & reviews, video profiles and more!
Keep tabs on the current YP national advertising campaign YP SM | Click Less. Live More SM. and YP products on YP.com SM. You can also check us out on Facebook: http:www.facebook.com/YP.
Roger Park
Blog Editor
Yes, we wrote $25,000! That’s not a typo. This week we’re happy to tell you about our new Review More. Win More. promotion.
Write an essay on YP.com and you could win $25,000. Every day, one winner will receive $150. Every week, one winner will receive $1,000. And, one very lucky winner will receive the $25,000 Grand Prize!
You can submit up to 5 reviews a day, every day, throughout the promotional period (from October 6 to November 19) to increase your odds of winning.
Promotion dates: October 6 – November 19th.
Daily prizes of $150.
Weekly prizes of $1000.
Grand prize of $25,000!
Review More. Win More. Official Rules
Write reviews of your favorite local restaurants, bars, florist, shops and stores. Help other YP.com users make smart purchasing decisions and choices.
So what are you waiting for? Start reviewing those businesses and services on YP.com and good luck!
Roger Park
Blog Editor