We have an IT team that strictly attends to each department’s computer malfunctions and system back-ups. We’re looking for a content management system or web application, which enables us to add some media and content without detracting from the integrity of our site’s search engine optimization programming.

Even though certain members of our staff will be authorized to add content, we’ll also require a permission-based program to simplify our workflow for other staff members.

Also, is there a web application or content management system that allows us to add new pages without contacting the web designer?

Small Biz Company In Collinsville, IL 

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Absolutely is the answer to your wish-list of functional features. Your search engine and regular update quandary has one cost effective, scalable web site solution. Unidev a web applications  company is the proud innovator of a content management system that does the following:

• Give your employees the autonomy to make site updates
• Never worry about input error destructing your site’s search engine optimization infrastructure and programming
• Ease and standardize employee bios
• Add new pages, which concur with the site’s overall design scheme

If your company requires an economical content management system customized to meet your company’s discerning web application requirements, review the power of Auctori.

The innovative and intuitive content management system (CMS) is loaded with search engine optimization features designed to assure site visibility. The more content one feeds Auctori, the better the SEO exposure.

As for having a content management system that delivers efficiency, maximizing workflow productivity, Auctori’s permission-based functionality works according to your workflow specifications.

Not to mention, Auctori is cost effective because it gives your company the autonomy to manage your web design – internally. 

For a test-drive, click content management system (CMS).

• Define your target market. Based on your organization’s products and services, the core competency reflects the target audience.

• What is the underlying marketing purpose of the company Web site’s design? Effective web design generally inspires an action:

> | > subscribe to a newsletter
> | > request more information
> | > inspire new fans or followers on Facebook or Twitter
> | > conclude sales transaction

• How will the site serve or provide value for the site traffic as in your target audience?

• What sets your products and services apart from the online competitors?

• What are the distinctive characteristics of your site’s Web design?

•  Who will ultimately manage the sites updates? Since, the company Web site is not only an extension  of the marketing strategy, it is an efficacious  marketing tool. Given the popularity of social media networking and microsite,  regular content updates are a vital accessory to the SEO and Internet marketing DNA. 

In order to vie for any online business, maintaining a social media, or company blog is imperative to attracting targeted traffic. Moreover, social media sites and blogs are as mandatory marketing accessories to building awareness.

• How does your organization delegate the responsibility of making site updates? While the IT and marketing departments may not be in sync about security issues and avoiding Web site glitches,  a content management system eradicates these potential outage nightmares. For instance, the Auctori (tm), is customized to accommodate the unique workflow, ease site and page updates, but maintain your site’s branding specifications.

• What web design company can you entrust to deliver all your specifications? Contact The Net Impact

Obviously, the later will leave an indelible impression.

Why?

Humans tend to remember the unique.  Microsite design, dressed in Twitter’s logo insignia does  not brandish much for the company advertising on the most popular social media networking site in the world. As for managing the online brand identity, it encompasses developing the nuances, which distinguish one brand from the next.  With a gazillion microsites on the Internet, a microsite evoke impact. 

Microsite design is crucial to distinguishing an entity, or person from the millions of other Web sites, offering the same product or service. 

Here are a couple reasons why  miscrosite design matters:

Test New Products

Twitter and Facebook afford a cost effective solution for testing products via specific social media campaigns.For a new product launch, the underlying advantage of  microsite design is its flexibility. It does not detract from the tone and core competencies of the company Web site. Also, different  microsites can be designed to attract and appeal to for specific consumer segments.  

Affordable Internet Marketing

More importantly, microsite design serves as an economical catalyst to etch new niches and the extension of  a brand to another target market. This means that the company does not have to use its normal brand identity. 

Please click on “social media” to read more about microsite design and other Internet marketing topic.

From the exterior, it resembles a mini-sized, personal cake, evoking the taste of a sweet, moist object of nibbling affection. One bite in, and there’s nothing worst than a gummy, undercooked muffin with remnants of raw egg. The under-baked muffin is analogous of half-baked Website design.

With small businesses dominating the economy, there are a lot of entities that understand the importance of having a solid brand identity and unforgettable website design.   But, without the traffic, it does not matter how magnificent the design is. If people can’t find a website, its mesmerizing qualities are merely irrelevant. It’s like the muffin that looks good on the outside that no one wants to eat.

Under cooked baking goods are the outcome of one of  three issues:

1)    The temperature of the oven was not hot enough.

2)    The muffins were not baked for the appropriate amount of time

3)    The ratio of egg and milk was inadequate to the flour  / muffin mix.

In the realm of search engine optimization and SEO / marketing, half-baked Website

Design is the byproduct of three inefficiencies:

1)    The website design lacks certain search engine optimization qualities to attract traffic.

2)    The content has a deficit of keyword density, link structure and other SEO components to gain search engine popularity.

3)    Website design is comprised of  flash, static, frames or other features, which can be problematic for search engine indexing

Amending these baking missteps is a matter of seeking professional assistance. Just as epicures rely on Alton Brown, Emeril and Paula Dean to impart the secrets of baking intelligence, companies in quest of website design, affording a healthy ROI can contact the Net Impact for advice. 

As we know — today, Babe Ruth had some unhealthy habits. Back then, baseball players could down a couple of hot dogs and slam a few beers, before hitting a homer. That’s how Babe played the season he came up with 60 home runs. Nevertheless, the wins were genuine, free of any superhuman inducing powers. Mark McGwire didn’t down any hot dogs during the season that he set the new 70-home run record. In fact, he went the other way with steroids.

As for  website design, who do you prefer to emulate, Mark McGwire or Babe Ruth? Organizations who are concerned with protecting their legacy generally mimic Babe. While, their site may have a few flaws, they conduct business above board. When Google indexes their site, it is free of the steroid-esque qualities.

• Door way pages
• Misleading meta tags
• Stuffed Keywords
• Misleading title pages
• Link exchanges

In the end, it’s up to the Major League Baseball organization to determine how to document the history books about baseball players, who broke records under the influence of steroids.

Unfortunately, Google is not so forgiving. Although, Google will never question the legitimacy of the company Website developed using ethical website design and SEO programming, websites not meeting appropriate design standards can be penalized, and potentially  excluded  from their search engine results.

Is your website design developed using ethical programming? Contact The Net Impact for a site analysis.

Website Design Content Overview:

Home Page

On the home page,  the  navigational structure should depict the contents of each site  page. The home page is an overall cover page, highlighting provided products and services. The home page includes the underlining advantages the organization offers its prospective and current customers. More importantly, the home page should make it clear what products and services are offered, tantalizing the visitor to learn more.

To accommodate mobile technology (iPhone, BlackBerry, Smartphone), the latest home page website designs are crafted of page links, which lead to the product and service pages.

Products and Service Pages

The site is comprised of information, pertaining to how your business benefits the target audience why your services outshine the competition and the underlying advantage of doing business. Products and service pages should provide a succinct overview of core competencies, highlighting benefits.

Each page of the website should consist of keywords related to the product and terminology appropriate for the marketplace and target audience.

About Us

The “About us ” page is a mini-executive biography, validating why your organization is the trusted provider (Includes licenses, code of ethics and other credibility supporting data).

An extension of the website, blog design is a  a collection of articles, video, and content crafted to entertain, edify and demonstrate an organization’s expertise and leadership in the marketplace. 

Contact a company, who knows web design.

Does the website design have adequate white space? The foundation of good web design allows the audience to identify the promotion without being visually overwhelmed by too many images, call to actions and other design elements. Remember the purpose is to capture the visitor’s attention without compelling site abandonment.

Is the type legibly, displayed in an easy-to-read layout?
Microscopic fonts are counterproductive to the purpose of the web design – to motivate site traffic to take action.

Are the headings and titles accentuated in bold typography?
Fonts tend to emphasize structure, delineating space, capturing the reader’s attention.

• Is the objective of the website design accomplished?
• Is the objective to generate leads, referrals, or to sell products?

Rudimentary website design accomplishes four tasks: Attention, interest, desire and action.

• Is the design captivating enough that it draws in the audience / target market?
• Does the design feature any benefits (as in Interest)?
• Are there any design attributes, which instill trust (Desire) to buy using money-back guarantee, testimonials?
• Is the call to action and the design simplify the consumer’s check-out transaction?

If you would like more information about website design to improve your site’s conversion rate, contact The Net Impact at 888.629-4672.

• Announce special events and departmental meetings
• Publish agenda minutes
• Bid solicitations
• Archive outdated reports
• Notify citizens of time sensitive information – data alerts

Boundless web design. Municipalities are not married to using the same old, same old city templates. With Auctori, the possibilities of developing the website are boundless, presenting a wealth of features, engineered to ease making in-house updates. 

Efficacious workflow. Auctori supports all city programs, presenting easy updates for a professional designed Web site. Moreover, the content management system expedites the content approval workflow for all citywide departments, programs and services. Equipped with roles based permissions, the CMS enables administrators to post information in draft form for publication approval by superiors.

Unobstructed exposure. Attract local, national and international traffic. Auctori places the city Web site on the roadmap to high exposure. Attracting visitors, tourists and citizens is literally a no brainer. With its built-in search engine optimization features, Auctori works to ensure that your Web site is configured to procure new business relationships.

Fuss-free interaction. Auctori eases communications with its seamless survey modules. Poll, survey and interact with residents about tax modifications, infrastructure repairs or other pressing issues. Form builder module allows any municipality to create applications for parking permits, vehicle registrations, and other pertinent documents dissemination.

Read more about the power of Auctori for your municipality’s Web site.

Technology behemoths: Google, AT& T, Apple, Verizon and T-Mobile continue to revolution a brand new mobile landscape, it signals the need for web design modifications. In other words, if companies want to be accessible across all platforms, they should not ignore mobile device users, who account for some 37.5 million American consumers (over the age of 13) (1)

In a media release survey by Compete, smartphone users appear to outpace other consumers. More than 35 percent say that they have used their handset to make a purchase over the past half year.  Other research indicates a propensity to use the mobile device to compare prices at other locations.  Meanwhile, another 38 percent report abandoning a Web site if it was not engineered for a smartphone.

Imagine if all the BlackBerry, iPhone and Android users are unable to access a Web site because it is not configured to accommodate the “smart phone” user.

Nonetheless, redesigning the Web site is not only for the business-to-consumer model. Decision-makers from all cross sectors rely on the smartphone technology too.

The Missouri web design company, The Net Impact had the foresight to meet this demand. In October of 2009, the release of a content management system (CMS)with autonomous search engine optimization (SEO) offered a wealth of compatible features. The Net Impact’s proprietary software, Auctori™ automates Web design, accounting for every type of operating system, too.

Now about your Web site’s design:

• Does your Web site’s design accommodate all operating systems?

• Does the web design account for all smart phone devices: Android, iPhone and Blackberry? Each operating system possesses differing feature qualities.

• Are pages designed with flash animation? Smartphones have compatibility issues with flash animation.

• Does the site’s navigation accommodate the smartphone end-user? Navigation should be intuitive with touch friendly functionality.

Need more information? Obtain professional advice by contacting a Web design company, who develops Web site’s for the smartphone technology.

If you click on the following link: “Website design,” you will see a home page void of photos, colors and layout. From a first impression, it seems like the company Web site lacks the design qualities that The Net Impact preaches about. However, upon a close assessment, the page is designed to accommodate all platforms: desktops, personal computers, Mac, and mobile technologies.

Rather then overwhelm visitors with a flash presentation, the site accommodates all operating systems, making it easier for anyone to find and click onto interest specific information. Moreover, market research suggests that most business-to-business prospects prefer the traditional HTML presentation than flash.

Next, upon the click of content management system, the visitor is taken to a page, where, each Web page features Web design continuity. In other words, each page has the same site navigation, layout and design features.

And while, the home page is not comprised of all the bells and whistles, which bellow “super-slick” web design, few site visitors abandon the site because they were unable to find specific information or the animation took too long to load.

So, in the eye of the beholder, user-friendly, SEO driven Website design  appeases every end-user.