PromoNews

Dress for Self-confidence

Administrator — Fri, 05 Mar 2010 18:48:36 +0000

What if you could walk into a room and by your sheer presence, literally turn on the lights? Although it is good to think that appearances do not matter, the fact is that how you dress can have a big impact on your attitude, self-confidence and level of motivation.

A Brief History of Advertising

Administrator — Fri, 05 Mar 2010 17:36:14 +0000

In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes.The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising, such as requesting information relating to lost individuals and items, and was common in Ancient Rome and Greece. Another form of ancient commercial advertising include the paintings, on walls or even rock in many parts of Asia, Africa and South America.

The Screen Printing Process

Administrator — Thu, 25 Feb 2010 20:02:35 +0000

Here is something I wrote for all of those that continue to ask me how to screen print. It's a bit of a long read, but it's informative enough to give you a good idea of exactly what takes place. It's not completely detailed out (there are many small steps missing) but it is the key elements in screen printing.

Font Basics for Branding your Business

Administrator — Fri, 19 Feb 2010 21:37:51 +0000

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here's some information on the creative, practical, and technical aspects of fonts.

The History of Valentine’s Day

Administrator — Sun, 14 Feb 2010 07:52:52 +0000

Many people try to complain that Valentine’s Day is nothing more than a “Hallmark holiday” dreamed up by businesses seeking to profit from the desperate masses seeking love. However, nothing could be further from the truth. Valentine’s Day traces its history back to ancient Rome, long before any such businesses started looking towards their bottom [...]

An Introduction to Word of Mouth Marketing

Administrator — Fri, 12 Feb 2010 20:25:39 +0000

Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some. And what works the best for the ultimate objective of marketing, that is, selling. Well, it is the oldest method of marketing, the word of mouth marketing.

Brand Recognition With Mouse Pads

Administrator — Fri, 05 Feb 2010 19:56:53 +0000

To run a successful business today, it is immensely important to have brand recognition. If a potential customer recognizes your business name when selecting where to go, they are more likely to choose your business. In order to do this, you simply have to get your name out there! One of the best ways to do that is with word of mouth marketing and free gifts to your existing customers. A low-key way to do this is through the use of branded mouse pads.

Award Medals and the Honor That Comes With It

Administrator — Fri, 29 Jan 2010 19:37:30 +0000

There are plenty of award medals being given to people who deserve it each year. It is being given as a distinct honor to something that the awardees did or has been able to accomplish. There are quite a number of categories in which award medals are given out. These are usually awarded to those who have been able to achieve something that is worth recognizing.

Custom Lanyards

Administrator — Fri, 22 Jan 2010 15:33:29 +0000

Lanyards are incredibly useful little accessories and can be used for many different reasons. They are usually made out of pieces of wire, rope, or certain cloth and are designed to hold or attach to an object. A majority of the time they are used to secure items such as a key, id card, glasses, [...]

Print Ready Artwork

Administrator — Tue, 19 Jan 2010 16:41:57 +0000

From the moment you wake up in the morning, you read the newspaper, curse the amount of junk mail on your doorstep, pass billboards on your way to work, hand out your business card, get given a flyer on the high street, pick up a swanky looking brochure at your local shop. For all these rainforest-depleting elements there was someone who has had to get the job printed.

How to Succeed in Branding – Part 3

Administrator — Fri, 15 Jan 2010 17:04:20 +0000

Brand Equity - When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced.

5 Reasons For Using Promotional Clothing

Administrator — Fri, 08 Jan 2010 16:27:31 +0000

Promotional Clothing is a great way to get your logo or message literally out on the street. You cannot help but notice a great looking Promotional T'shirt or Embroidered Polo shirt especially if you are sitting on a bus or train. This article will give you 5 great tips to consider when utilising Promotional Clothing to advertise your company.