Online Marketing Blog

Why Blogs are Good for Business

Liza — Tue, 09 Mar 2010 04:01:39 +0000

We’ve been stressing the great potential benefits of blogging to clients for some time now. We’ve put together a list of some great reasons to have a regularly updated blog on your business site as a part of the business’s online marketing strategy. Search engines love content – blogs are built for content You’ve heard the term [...]

Google Adwords Enhancements

Liza — Fri, 05 Mar 2010 07:23:16 +0000

Google is always evolving in order to ensure a positive user experience. As part of their latest enhancement, Google have started to roll out a new feature called Ad Extensions. This feature involves being able to include 4 additional links within your ad copy to enhance your ad as seen below. This feature is currently in [...]

BRW Fast Starters 2010 shows Online factor of success

Luke — Tue, 23 Feb 2010 08:28:07 +0000

During the economic downturn we’ve been beating the drum about how the online channel can really help business. In fact, it’s the time when online can take centre stage. BRW’s 2010 Fast Starters’ list confirms this: “Businesses with online strategies have an advantage over their competitors, and companies on the Fast Starters list are excelling in [...]

Is the Printed Yellow Pages Still Worth it for Your Business?

Liza — Mon, 08 Feb 2010 07:59:23 +0000

For years, businesses have been paying thousands of dollars to be listed in the Yellow Pages – the printed version, that is. Did you know that you can get listed in the online version of the Yellow Pages for free? How much benefit does paying for a listing in the printed Yellow Pages really bring [...]

2010 - The Year of Mobile Search

emma — Thu, 28 Jan 2010 02:13:58 +0000

Online marketers around the world are predicting that 2010 is going to be the year of mobile search. Over recent years we have seen the mobile phone technology advance exponentially to product handsets that can carry out almost any task. New products such as the iPhone, Blackberry and various handsets running Google’s Android operating system, [...]

Bing and Google Real Time Twitter Search Ranking Factors

Liza — Thu, 21 Jan 2010 03:01:08 +0000

We’ve spoken about Bing’s contract with Twitter in our previous post about Bing’s real time Twitter search. Google has been rolling out its own Social Search, which includes Twitter search, over the past few weeks. Google Real Time Twitter Search There are a few ways of triggering Twitter search on Google. If you specifically want to search [...]

Benefits of Effective PPC Advertising to Boost Retail Sales

emma — Tue, 08 Dec 2009 08:37:37 +0000

Google Adwords Pay-Per-Click (PPC) advertising is one of the most measurable advertising mediums. As we approach the festive season retailers brace themselves for their busiest trading period. Effective PPC advertising in Australia is showing increasing potential to provide a lucrative return on investment and help support overall sales by directing high quality leads to your [...]

Writing Effective Email Marketing Copy

Lizzie — Mon, 30 Nov 2009 08:09:37 +0000

Writing effective email marketing copy can be tricky; grammatical errors, misspellings, the wrong tone and more can derail your e-mail campaign before it has a chance to get off the ground. We’ve put together the following guidelines to help you write successful email marketing copy: The Subject is the headline The subject line is the first thing [...]

Bing Twitter - Real Time Search

Liza — Wed, 18 Nov 2009 07:07:12 +0000

We recently told you about the Bing and Yahoo! search engine deal, which means that Yahoo! search will be powered by Bing. Since then, Microsoft has been making deals with more companies to bring users more search services. Real Time Search The term “real time search” can have different interpretations. To most, it means searching through content [...]

What the Google Caffeine Update Means for Businesses

Liza — Thu, 10 Sep 2009 02:53:04 +0000

Google Caffeine Update Google is getting ready to roll out its biggest update since the “Big Daddy” update which happened back in 2006. They’re calling it the Google Caffeine update and are claiming that this new under-the-hood infrastructure will improve the speed and accuracy with which Google will index web pages. “For the last several months, a [...]