Online Marketing Blog

SMEs and Social Media: The Importance of ROI

Chloe — Fri, 03 Sep 2010 03:26:50 +0000

Australian SMEs’ commitment to Social Media has grown considerably in 2010. According to a recent study conducted by Melbourne IT, one third of Australian SMEs have established a Social Media presence. Is Social Medial working for SMEs? What benefits do SMEs get from Social Media? Do they generate revenue from Social Media? Numerous Benefits Melbourne IT’s eBiz [...]

Importance of Social Media Marketing Strategies

Emma — Fri, 20 Aug 2010 07:31:35 +0000

Social Media provides a highly effective channel for businesses and consumers to engage with each other in a real time context. Companies can instantly communicate with customers regarding sales, new products, competitions while customers have the opportunity to provide feedback, ask questions and receive prompt responses. If used intelligently, Social Media is a great tool [...]

Key benefits of e-Newsletters for businesses

Liza — Tue, 27 Jul 2010 01:48:47 +0000

Email marketing is one of the most effective forms of online marketing, second to search engine optimisation (SEO) techniques. Businesses use email marketing for current, old and potential customers to create loyalty and engage with their customer base. We’ve listed 5 of the key benefits of having an e-Newsletter: Build loyalty An E-Newsletter opens the opportunity for your [...]

Strong Online Search Strategy Essential for Aussie Retailers

Emma — Thu, 10 Jun 2010 08:01:46 +0000

A recent study has shown that Australian retailers need a strong online search strategy in order to maintain or boost in-store footfall. Outrider recently released a research report stating that up to 82% of online users are utilizing search as a medium to find products before they go into the store to complete the purchase. [...]

Biggest PPC Mistakes

Emma — Mon, 24 May 2010 03:48:12 +0000

Managing a PPC (Pay Per Click) account involves a degree of science and creativity which can make optimisation quite involved however many people overlook some of the most basic best practices. The following are some of the most commonly overlooked areas of PPC account structure and optimisation that are important areas to focus on to [...]

New Google Adwords Certification Program

Liza — Tue, 04 May 2010 09:28:54 +0000

Google recently announced that they will be phasing out the Google Advertising Professionals (GAP) program in order to implement a more rigorous testing system composed of 4 individual exams. The new Google Adwords Certification program provides agencies and their staff with more current, comprehensive, strategy-focused training. Similarly to the GAP program, the new learnings, practical [...]

Why Blogs are Good for Business

Liza — Tue, 09 Mar 2010 04:01:39 +0000

We’ve been stressing the great potential benefits of blogging to clients for some time now. We’ve put together a list of some great reasons to have a regularly updated blog on your business site as a part of the business’s online marketing strategy. Search engines love content – blogs are built for content You’ve heard the term [...]

Google Adwords Enhancements

Liza — Fri, 05 Mar 2010 07:23:16 +0000

Google is always evolving in order to ensure a positive user experience. As part of their latest enhancement, Google have started to roll out a new feature called Ad Extensions. This feature involves being able to include 4 additional links within your ad copy to enhance your ad as seen below. This feature is currently in [...]

BRW Fast Starters 2010 shows Online factor of success

Luke — Tue, 23 Feb 2010 08:28:07 +0000

During the economic downturn we’ve been beating the drum about how the online channel can really help business. In fact, it’s the time when online can take centre stage. BRW’s 2010 Fast Starters’ list confirms this: “Businesses with online strategies have an advantage over their competitors, and companies on the Fast Starters list are excelling in [...]

Is the Printed Yellow Pages Still Worth it for Your Business?

Liza — Mon, 08 Feb 2010 07:59:23 +0000

For years, businesses have been paying thousands of dollars to be listed in the Yellow Pages – the printed version, that is. Did you know that you can get listed in the online version of the Yellow Pages for free? How much benefit does paying for a listing in the printed Yellow Pages really bring [...]