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	<title>Proteus B2B Marketing Blog</title>
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	<link>http://www.proteusb2b.com/b2b-marketing-blog</link>
	<description>Strategies, Insights &#38; Perspectives on Business-to-Business Marketing</description>
	<lastBuildDate>Mon, 22 Sep 2014 19:44:21 +0000</lastBuildDate>
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		<title>Food for Thought on Content Marketing ROI</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/food-for-thought-on-content-marketing-roi/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/food-for-thought-on-content-marketing-roi/#comments</comments>
		<pubDate>Mon, 22 Sep 2014 19:44:21 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Blog Postings]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1982</guid>
		<description><![CDATA[What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? We found out when Julie Fleischer, Director, Data + Content + Media at Kraft Foods delivered her opening keynote remarks earlier this month, The ROI on Content: How Kraft Learned the True Value of Their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Does Kevin Spacey Know About Content Marketing?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/what-does-kevin-spacey-know-about-content-marketing/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/what-does-kevin-spacey-know-about-content-marketing/#comments</comments>
		<pubDate>Wed, 17 Sep 2014 19:24:04 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Branding]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kevin Spacey]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Story telling]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1977</guid>
		<description><![CDATA[Actually, more than you might think! The actor (Yes, that Kevin Spacey), director, producer and screenwriter, perhaps better known for his Oscar winning performances as Lester Burnham in American Beauty and Roger ‘Verbal’ Kint in The Usual Suspects—gave the closing keynote address at Content Marketing World 2014. I’ll admit, I went in thinking, “nice high-profile [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perhaps It’s Not Your Industry That’s Boring!</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/perhaps-it%e2%80%99s-not-your-industry-that%e2%80%99s-boring/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/perhaps-it%e2%80%99s-not-your-industry-that%e2%80%99s-boring/#comments</comments>
		<pubDate>Thu, 26 Jun 2014 18:34:41 +0000</pubDate>
		<dc:creator>Drew Reichard</dc:creator>
				<category><![CDATA[B2B Blog Postings]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1973</guid>
		<description><![CDATA[Many marketers feel that their industry calls for them to write on topics that won’t easily engage potential customers and index with the search engines. It’s an endless challenge for content marketers in B2B markets to present content in entertaining or engaging ways. But there are some good ways to create interesting content in any [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/perhaps-it%e2%80%99s-not-your-industry-that%e2%80%99s-boring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Battery Guy, A Brand Ambassador I’ve Never Forgotten (Except His Name)</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/the-battery-guy-a-brand-ambassador/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/the-battery-guy-a-brand-ambassador/#comments</comments>
		<pubDate>Tue, 03 Jun 2014 19:03:41 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Branding]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Selling]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1963</guid>
		<description><![CDATA[Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slideshare Presentation: 10 Inspirational B2B Marketing Quotes</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/slideshare-presentation-10-inspirational-b2b-marketing-quotes/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/slideshare-presentation-10-inspirational-b2b-marketing-quotes/#comments</comments>
		<pubDate>Thu, 29 May 2014 15:39:41 +0000</pubDate>
		<dc:creator>Drew Reichard</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1935</guid>
		<description><![CDATA[There are many ways for marketers to participate in today&#8217;s visual culture. Images have power, even when they are just a vehicle for text. We hope these 10 B2B marketing quotes from a few of the industry&#8217;s top experts will brighten your day and inspire you with new ways to establish your brand as a leader [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/slideshare-presentation-10-inspirational-b2b-marketing-quotes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Visual Content: The Power of Images in Your Blog</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/visual-content-the-power-of-images-in-your-blog/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/visual-content-the-power-of-images-in-your-blog/#comments</comments>
		<pubDate>Tue, 27 May 2014 14:47:20 +0000</pubDate>
		<dc:creator>Drew Reichard</dc:creator>
				<category><![CDATA[B2B Blog Postings]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1920</guid>
		<description><![CDATA[We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that. At first it sounds insane, but it’s not hard to believe when you consider [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/visual-content-the-power-of-images-in-your-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Valuable Content for Customers</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/creating-valuable-content-for-customers-proteus-b2b/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/creating-valuable-content-for-customers-proteus-b2b/#comments</comments>
		<pubDate>Tue, 20 May 2014 17:42:26 +0000</pubDate>
		<dc:creator>Drew Reichard</dc:creator>
				<category><![CDATA[B2B Blog Postings]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1915</guid>
		<description><![CDATA[Rise Above the Heavy Volume of Content by Adding Value My inbox is full, and I’m willing to bet yours is too. For a while now the content marketing floodgates have been open. But customers, prospects, followers, and friends are opening their browsers and emails and realizing they’re done with “more”. We’re swamped. Newsjacking is [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/creating-valuable-content-for-customers-proteus-b2b/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Title Tag Truncation: The Long and Short of It</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/www-proteusb2b-comblogtitle-tag-seo-changes/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/www-proteusb2b-comblogtitle-tag-seo-changes/#comments</comments>
		<pubDate>Fri, 16 May 2014 14:16:10 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[b2b search engine marketing]]></category>
		<category><![CDATA[b2b search engine optimization]]></category>
		<category><![CDATA[b2b seo]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1902</guid>
		<description><![CDATA[By now, you’ve probably either noticed or read in various SEO blog posts and trade articles that title tags in search engine results appear to be a little shorter as of mid-March. Google increased the font size to 18 pixels without increasing space, resulting in fewer characters displayed before truncating titles. While title tag best [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/www-proteusb2b-comblogtitle-tag-seo-changes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A B2B Webinar About B2B Webinars</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/a-b2b-webinar-about-b2b-webinars-proteus-b2b-blog/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/a-b2b-webinar-about-b2b-webinars-proteus-b2b-blog/#comments</comments>
		<pubDate>Wed, 07 May 2014 19:59:22 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1897</guid>
		<description><![CDATA[It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/a-b2b-webinar-about-b2b-webinars-proteus-b2b-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barry Gets It. In B2B Sales, Face Time Still Matters Too.</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/face-time-and-in-person-events-still-matter-in-b2b-proteus-b2b-blog/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/face-time-and-in-person-events-still-matter-in-b2b-proteus-b2b-blog/#comments</comments>
		<pubDate>Wed, 30 Apr 2014 14:07:57 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Selling]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1891</guid>
		<description><![CDATA[Met with Barry a few months ago, a prospective vendor from a Milwaukee-area based company. Actually, it’s the third time in the past couple years he’s made a point to call a week ahead and asked for 15 or 20 minutes of my time. He swung by the office for a few minutes of face [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/face-time-and-in-person-events-still-matter-in-b2b-proteus-b2b-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whether It’s a Tree You Need to Move or B2B Products, This Awesome Online Video Tells a Great Story</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/using-online-video-to-move-b2b-products/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/using-online-video-to-move-b2b-products/#comments</comments>
		<pubDate>Thu, 24 Apr 2014 19:46:57 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1878</guid>
		<description><![CDATA[Perhaps you’ve already watched this video about the Ghirardi Compton Oak. It made the rounds on the Internet a while ago. I think it makes a powerful B2B testimonial—for CAT Heavy Equipment and the Hess Landscaping Company. But that’s not what it’s really about. This simple but moving (pun intended) video on the City of [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/using-online-video-to-move-b2b-products/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mapping and Effectively Using Twitter Hashtags for Business</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-hashtag-strategy-twitter/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-hashtag-strategy-twitter/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:39:36 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Social Media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1829</guid>
		<description><![CDATA[Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams. When you include a hashtag in your tweet, your tweet will get [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-hashtag-strategy-twitter/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Huge Update to the List of Top B2B Blogs</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/updated-list-top-b2b-blogs/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/updated-list-top-b2b-blogs/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 11:45:03 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[B2B Social Media]]></category>
		<category><![CDATA[b2b blogging]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1698</guid>
		<description><![CDATA[Thanks to all the B2B marketing and sales experts who continually blog, sharing your insights and adding to the collective knowledge or the broader B2B community. Since we originally posted the list on our site, we’ve continued to update it periodically. Now, we’ve completed a comprehensive revision to The List of Top B2B Blogs. 150 [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/updated-list-top-b2b-blogs/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Are You Positioned as one of Few Credible Substitutes in Your Market?</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-narrow/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-narrow/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 13:47:18 +0000</pubDate>
		<dc:creator>Galen De Young ( @GalenDY )</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Positioning]]></category>
		<category><![CDATA[B2B Selling]]></category>

		<guid isPermaLink="false">http://www.proteusb2b.com/b2b-marketing-blog/?p=1417</guid>
		<description><![CDATA[In today&#8217;s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/positioning-strategy-b2b-narrow/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Steer Clear of Price-Only Positioning</title>
		<link>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy/</link>
		<comments>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 13:31:29 +0000</pubDate>
		<dc:creator>Richard Hatch</dc:creator>
				<category><![CDATA[Positioning]]></category>
		<category><![CDATA[B2B Positioning]]></category>

		<guid isPermaLink="false">http://www.francis-marketing.com/b2b-marketing-blog/index.php/steer-clear-of-price-only-positioning/</guid>
		<description><![CDATA[In another life, I worked in automotive marketing. A domestic brand. Every time the market tanked, the client, along with their domestic rivals, would predictably do the inevitable. Slap on rebates, trump one another&#8217;s incentives, slash prices, sweeten the deal, give away the store, compromise the brand and train customers already accustomed to never paying [...]]]></description>
		<wfw:commentRss>http://www.proteusb2b.com/b2b-marketing-blog/index.php/b2b-positioning-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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