Avenue Right https://avenueright.com/ Wed, 14 Jun 2023 13:10:20 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://avenueright.com/wp-content/uploads/2021/11/avenue-right-icon-300x300.png Avenue Right https://avenueright.com/ 32 32 Top 4 Benefits of Digital Advertising for Your Business https://avenueright.com/learn-how-your-business-can-leverage-the-power-of-digital-advertising/ Wed, 14 Jun 2023 13:10:15 +0000 https://avenueright.com/?p=1551 Did you know that 4.66 billion people worldwide are active internet users? That’s more than half of the entire planet! This massive digital marketplace holds untapped potential for businesses of all sizes. It’s no wonder that digital advertising has become a go-to strategy for many businesses. But what exactly are the benefits of this approach? To make things […]

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]]> Google Ads- 5 Things You Need to Know Before Running a Campaign https://avenueright.com/google-ads-5-things-you-need-to-know-before-running-a-campaign/ Wed, 24 May 2023 15:21:44 +0000 https://avenueright.com/?p=1548 Google Ads, formerly known as Google AdWords, is a powerful advertising platform that allows businesses of all sizes to reach their target audience and drive traffic to their website. Google Ads is a very powerful tool as it serves ads to users who are actively searching for a particular product or service. Meaning you can […]

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]]> Leverage Connected TV and Streaming Video for a More Efficient Ad Spend https://avenueright.com/leverage-connected-tv-and-streaming-video-for-a-more-efficient-ad-spend/ Wed, 29 Mar 2023 16:32:41 +0000 https://avenueright.com/?p=1530 TV viewing habits are changing rapidly. The days of millions of viewers sitting down to watch hours of live prime time programming are long gone. Hulu, Netflix, YouTube, Amazon, DVR, on-demand, Smart TVs and other streaming options have taken over as preferred forms of watching content. The convenience of being able to watch what you […]

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]]> How TV Ratings Have Evolved https://avenueright.com/how-tv-ratings-have-evolved/ Fri, 19 Nov 2021 20:03:23 +0000 https://avenueright.com/?p=1214 Ratings, ratings, ratings! You hear talk about ratings but what does it really mean and how do TV programs get rated? In a nutshell, ratings tell us how many people watch a particular show. The data can be broken down further, but typically will include age range and gender.Why does this matter? Ratings help advertisers […]

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]]> The Power of YouTube https://avenueright.com/the-power-of-youtube/ Fri, 19 Nov 2021 20:02:09 +0000 https://avenueright.com/?p=1212 YouTube is a machine. Millions of people consume billions of videos every single day.Video continues to explode as a great way to influence potential customers. As an advertiser, the YouTube ad platform creates some unique opportunities. First, you have the ability to highly target who sees your videos. You can drill down on geography, age […]

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]]> Native Advertising- What is it? Is it Right for Me? https://avenueright.com/native-advertising-what-is-it-is-it-right-for-me/ Fri, 19 Nov 2021 20:01:28 +0000 https://avenueright.com/?p=1209 Simply stated, native advertising is advertising that is meant to look like it is not advertising. Sponsored content is altered to mimic the look and feel of editorial content. An example of this would be a paid article in your favorite online news site that has a headline and intro to an article just like […]

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]]> LinkedIn Advertising: Link Up with Other Businesses https://avenueright.com/linkedin-advertising-link-up-with-other-businesses/ Fri, 19 Nov 2021 20:00:12 +0000 https://avenueright.com/?p=1207 We live in a world where news, entertainment, products, and services are displayed on a medium for all people to see – the Internet. In this digital-age, it has never been so easy to target and display your brand to consumers. There are roughly 2 billion active social media users in the world, but there […]

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]]> Don’t Click the “Boost Post” Button! https://avenueright.com/dont-click-the-boost-post-button/ Fri, 19 Nov 2021 19:59:27 +0000 https://avenueright.com/?p=1205 We’ve all seen that bright, “Facebook Blue” button that says, “Boost Post” below each post on the page. As your FB insiders, we are here to tell you why you should NOT click that button. Though boosting posts does give your respective post publicity on people’s news feed, it limits the ability to target and […]

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]]> Advertising on a Dime. Small Business Strategy. https://avenueright.com/advertising-on-a-dime-small-business-strategy/ Fri, 19 Nov 2021 19:58:29 +0000 https://avenueright.com/?p=1202 As a small business, you know you need to promote your products and services to the masses. You need to get word out so potential customers know that you exist. You see your competitors on TV and hear them on the radio, so you check into rates and almost fall off your chair when you […]

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]]> Why Radio? https://avenueright.com/why-radio/ Fri, 19 Nov 2021 19:57:49 +0000 https://avenueright.com/?p=1200 With all the shiny objects now available in the advertising world, radio may not feel like the right medium for your business to run on. Radio does not have the sexy feel that some platforms provide. However, radio does provide a medium that can really move the needle when it comes to driving traffic and […]

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