But more important than the pure view-numbers, is the question how many leads, e.g. redirects to the RS4-Website, could be generated from the link in the Youtube description text.  Beside that, it’s a nice clip thanks to the GoPro’s that are also mounted noumerously on the cars, and which give some very nice shots from extreme angles. Take a look for youself:

The game brings together such popular platforms as Facebook and Google Street View to allow players to ‘seek’ various DS3 Cabrio models hidden across a virtual world. Players can score points by seeking out and collecting DS3s in both online and real world locations. Each point collected gives one entry into the prize draw to win a DS3 Cabrio.

Exclusive DS3 Cabrios are waiting for you to collect when you play on your mobile. The latest version of Citroën Seekers also offers further social integration; with certain clues being released via Citroën’s Twitter feed.

Jules Tilstone, marketing director at Citroën UK, said:

“The ‘Citroën Seekers’ games have been a hugely popular way of connecting with Citroën’s existing fan base whilst also introducing new people to the brand through a fun and engaging platform. Previous versions of the game have attracted almost 65,000 entrants and we’re expecting even more this time around. This is a fantastic opportunity to introduce DS3 Cabrio to our social networks and we look forward to delivering the keys to our winner.”

“We’ve created this Search Engine Advertising campaign for Volkswagen during our third year in advertising, and we’re now talking with interesting parties to get this idea into production.”

Everyday millions of people are searching for products and brands on Google, and what could be best than an image to get the picture? If Google is the place to advertise yourself, then Search Engine Advertising is just the right tool to do it.

Since this is still a students project in a concept phase, a realization under “real conditions” would be probably a bit tricky, especially for general search terms like “Vollswagen”. But combining the brand name with specific and unique campaign wording, could be the way to go. Still there is the question of prioritizing the separate pictures to be shown in the right order. All in all, it would be quit an effort to realize such an idea, but it’s possible and great idea, too.

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Frankfurt is the third busiest airport in Europe (57,5 Mio. passagers in 2012). With 25tsd. people walking along the Departures Area A in Terminal 1, there are interesting promotional possibilities. Together with Avis, the car brand installed an interactive stand, where passers-by can visualize the car. With five combinable buttons, they can change the color. By inserting a filled out info card, also the styling and look of the real Mercedes changes, and they take part in a competition to win one.

The installation runs until March 2013.

Here are a first look at the already released automotive spots for this years Super Bowl XLVII, that will take place in New Orleans, where the San Francisco 49ers will play againts Baltimore Ravens on February 3rd. To be continued…

Mercedes-Benz – “Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion”

Mercedes-Benz – “Hot”

Toyota – “Whish”

Volkswagen – “Get in. Get happy”

Audi – “Prom (Worth it)”

Kia – “Space Babies”

Cars.com – “Dramatized Focus Group”

Hyundai – “Don’t tell”

Hyundai – “Stuck”

Hyundai – “Excited”

Hyundai – “Sasquatch”

Fiat – “Test Track”

Fiat – “Date”

Subaru – “On the Lot” (Teaser)

Dodge did it. With their new campaign Dodge Dart Registry that combines the current digital trend of crowdfunding and the not so new fasion of wedding (or birthday or any other gift) gift registry.  The user configures his car with the desired colors and features and then shares the link with his friends. They now can contribute by sponsoring a part of the car, let’s say as a gift for a special occassion. Just as at Kickstarter, when the users has reached enough contributors that back him/her and hit the fundraising goal, visiting the dealer to pick up the car is the next step.

Wieden + Kennedy did an awesome job here, by coming up with a completely new way of buying a car. It’s the combination of several trends, that turn into a new thing. This idea is great, from several perspectives. The brand can tap into a the social network of their customers, the customers get a tool which eventually makes them a car owner very easy. The power of the social networks.

With the exponential rise in smartphone use more people than ever were researching on the go, impulsively, wherever they may be. So the conclusion was to develop the first mobile Brand Channel gadgets in order to connect even further with people shopping for a vehicle.

The experience pushes JavaScript and hardware accelerated 3D CSS as far as it can go, to still work on iPhones, iPads and Android devices.

Now, just several moths before the real start of the i-Series, BMW is entering the public with innovative advertising. The BMWi Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles, thus showcases BMW’s vision for the future of mobility.

The window also calculates how much money would be saved and how many tons of CO2 emissions we can reduce annually if each transformed car were all-electric.
See the window in person at 42nd Street and 6th Avenue, across from Bryant Park in NYC, now through midnight, Saturday, November 17th.

BMW i vehicles will be on the road in late 2013.

As a real-time connected service, INRIX Parking goes beyond static parking Points of Interest (POIs) to provide the current cost to park, real-time information on the number of available spaces and detailed location information for a continuously expanding and updated database of off street parking locations in North America and 36 countries throughout Europe.

“INRIX is connecting the car to the apps and services people need now to enhance the driving experience,” said Bryan Mistele, president and CEO of INRIX.  “By making it easier for people to find a place to park, we help reduce traffic congestion for everyone.”

Kenwood will be the first consumer electronics manufacturer to implement INRIX Parking in its new in-dash DVD entertainment receivers debuting at CES.

Besides the new Parking feature, there is also a new INRIX Traffic App for iPhone and Android.  With drivers wasting up to 80 hours last year in the world’s worst traffic cities, INRIX Traffic helps cut the cost of gridlock with several new feature benefits including Glance n’ Go (makes it easy to quickly tell if traffic is better or worse than normal), Social Network Traffic Alerts (with Facebook, Twitter, text and email integration, drivers can alert friends and family members in their social network) and INRIX Departure Times (eliminate the guess work of when to leave or how long it’ll take to get there).

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Automakers like General Motors Co. and Daimler AG are working on specially designed windshields that will show crucial information about the driver’s surrounding, helping to improve safety and efficiency, and maybe a little more. And this “little more” is making everyone nervous, because we are actually talking about non-driving-relevant content like social media updates, photos and alike.

“There is potentially no limit to what could be displayed on the windshield,” sais Johann Jungwirth, chief executive of Daimler’s Mercedes-Benz Research and Development North America.

Theoretically there are maybe no limits, but shouldn’t there be some rigid limits? I mean, do I really have to see photos of food and cats on my rear-view mirror? And wouldn’t be status updates on the windshield a similiar – if no “same” – distraction, just as fumbling around your smartphone would be?

“Everyone’s working on this. The goal is to reduce head-down time and maybe make driving a more interactive experience,” told Tom Seder, GM’s chief technologist for human machine interface, to the Wall Street journal.

In my opinion sometimes driving and rush-hour traffic is interactive enough, and doesn’t need more disturbance. But we all know the positive aspects of such technological oppotunities. Especially when sensors come in play. Combining vehicle data, surrounding data with a driver’s vital data could change road safety immensely.

“It has to be done very judiciously [...], at the root of this is the desire to make vehicles safer,” said Mr. Seder.

At least we are on the same page, when it comes to safety issues. Maybe I am a bit conservative in this, but a more structured approach would make me feel more comfortable. When I already have a dashboard-screen that shows all my apps, a system that reads my emails and social status updates and a Siri-powered voice-control, why stuffing this little mirror with redundant information. A focus on keeping the drivers’ eyes on the read would be more reasonable.