autofspace

Toyota Belgium offering adventurous location-based RAV4 discounts

Martin Biela — Thu, 23 Feb 2012 08:26:49 +0000

Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well.

The campaign seems pretty brilliant to us, though we have to wonder how many RAV4 buyers will be willing to cover hill and dale in pursuit of a few extra hundred euros off of their bottom line. So far, it appears the app and the discounts are only good in Belgium, though it wouldn’t surprise us if Toyota used a similar marketing ploy in other markets. Hit the jump to check out an ad for the app after the jump, complete with a mustachioed woodsman.

Download the application here:

iPhone
itunes.apple.com/th/app/adventure-discount/id478709227?mt=8

Android
market.android.com/details?id=com.abstraktion.AdventureDiscount

Source: autoblog.com

thanks to michael w. for the link

BMW 1 Series: Projection Mapping Racing Game

Martin Biela — Fri, 03 Feb 2012 12:43:26 +0000

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.

Players times were posted to the real-time Facebook leaderboard and shared with friends after their race, with the best drivers in each location winning prizes. While I love the concept of the installation, the actual race course and gaming experience seemed clunky from the video… And for BMW, you’d probably want something a little slicker, easier to use and more exciting?

Source: DigitalBuzzBlog

Lexus: Point Of No Return

Goran Minov — Thu, 02 Feb 2012 17:48:03 +0000

It’s not long ago, since Facebook launched the Timeline in first public beta. Now it’s rolling out for every profile. While marketers and brands are pondering on how Timeline will be implemented on Brand Pages, users and brands are getting creative with it.

Lexus decided to mimic Timeline for the introduction of the company’s 2013 GS model. The app shows milestones of the planing and production process of the new GS, but also external events which had an influence on technology or philosophy concerning the GS production.

“It’s a mix that is clearly designed to bolster the brand’s bleeding-edge-of-technology positioning.” Mashable

To implement a social element and achieve user interaction two new buttons, that like to simulate a Facebook funktion “I remember this” and “I own this”. Nice.

Toyota Prius Brand Files + Twitter Connect + Flash 3D

Martin Biela — Thu, 02 Feb 2012 13:31:25 +0000

On mirai-tweet.jp Toyota has a nice piece of Flash 3D technology combined with twitter connect. You drive wit a Flash 3D visualized Toyota Prius through a tiny hand scribble landscape that is combined with your twitter stream. Don’t ask me what all the japanese means. But if you see the TVC and print campaigns, the Love is energy concept is about taking care of our environment means taking care of our kids.

Mercedes-Benz: Sedan vs. Coupe

Goran Minov — Mon, 23 Jan 2012 11:33:04 +0000

Within a model range there are often several body styles. But except the shape, there are often many other differences. Mercedes-Benz uses the new 2012 C-Class relaunch and juxtaposes the Sedan with the Coupe.

How do you highlight two seprate cars equally? MB USA created a webspecial where the user is guided through the features, while having the chance to switch between the Sedan and the Coupe. The interaction reveals a nice CGI morph effect that also alters the specific mood.

The interactive piece is set in a great 3D scenery where parts of real film are posted into, so a futuristic feeling comes across.

It seems there is no specific spot for this campaign, but several nice ones across the new 2012 C-Class models, just like this impressive one:

C-Class Sport Spot

Toyota Prius Signature Series

Goran Minov — Mon, 16 Jan 2012 18:02:43 +0000

In times of Social Media and the explosion of active users, the curation of engaging content is getting crucial for an online success. Toyota reacted on that development with a series of branded content, that was launched in late 2010.

The Toyota Prius Projects have reached its 14th edition, where a collection of four renowned artists had to come up with ideas to “reinvent” the Prius and underpin uniqueness with an one-of-a-kind look.

Prius people are making the world more interesting. And over the course of the next year, we’re going to show you how. Projects can happen anywhere, but we’ll be documenting them all here.

Therefore the artist had to design decals with their very own style. Check out the videos to discover the process of the creations and “how the spirit of the Plug-in inspired such bold visual expressions“.

Joshua Davis

Aaron De La Cruz

Geoff McFetridge

Huntergatherer

Volkswagen iAd: Tiguan Park Assist II

Martin Biela — Fri, 13 Jan 2012 15:30:45 +0000

Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road.

The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” hands free right between your fingers. And of course, the ad goes on allowing you to explore all the key features of the new Tiguan inside the ad. From AlmapBBDO.

Source: DigitalBuzz

Honda reveals Dots Map.

Goran Minov — Thu, 08 Dec 2011 16:14:50 +0000

It seems that everybody is nowadays on one or more social networks, and much more this will be the case for upcoming generations. And also there is a dramatic change coming in terms of how and with what we are communicating (read here about the Top 10 game changers of communication).

Automotive won’t be excluded from this trend. We had been reporting on Toyota’s approach into Social with their “Toyota Friends” program for owners. Now also Honda revealed plans for a similiar, even broader platform, called “dots map” which stand for ‘Design Our Transportation Story’.

The key is to “extend the sharing of floating car data [...] from cars to people and to society, to connect people through social media and other technologies”.

At the 42nd Tokyo Motor Show 2011, Takanobu Ito, President, Honda Motors, said

“Offering a variety of services for our customers that enhance the value and enjoyment of the automobile is as important as the new values offered by our products. Our signature service is the Internavi, which is an interactive car navigation service that utilizes Honda’s original floating car data (driving data).

This service has been widely utilized, and the “Traffic Information Maps”, which we released in response to the Great East Japan Earthquake to help people go in and out of the affected areas, received the 2011 Good Design Grand Award. ”

via

Toyota’s Fastest Painted Website

Martin Biela — Mon, 28 Nov 2011 09:07:49 +0000

To celebrate the launch of Toyota’s FT-86 II concept sports car at the Tokyo Motor Show in December, creative agency Party has painted a mural on a wall in front of the busy Shinjuku Station in the city, which viewers can interact with online…

The website connects live to the painted mural via UStream. Viewers can then click on various elements in the painting that link to interesting things online. Some of these are Toyota-based, such as info on the new car, but others are less sales-orientated.