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	<title><![CDATA[Mobile Marketer Dan  Butcher  Feed]]></title>
	<link>http://www.mobilemarketer.com/cms/authors/9.html</link>
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		<title><![CDATA[Miller Lite taps mobile as centerpiece of multichannel loyalty play]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/9772.html</link>
		<pubDate>April 22, 2011</pubDate>
		<description><![CDATA[MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes. 

]]></description>
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		<title><![CDATA[Apple, Samsung go head-to-head over handset patents]]></title>
		<link>http://www.mobilemarketer.com/cms/news/legal-privacy/9779.html</link>
		<pubDate>April 22, 2011</pubDate>
		<description><![CDATA[Apple Inc. has filed a lawsuit claiming that Samsung Electronics �slavishly� copied the iPhone and iPad for its Galaxy series of smartphones and tablets based on Google�s Android operating system.]]></description>
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	<item>
		<title><![CDATA[Ad-supported apps better monetization model than paid: developer]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/9760.html</link>
		<pubDate>April 22, 2011</pubDate>
		<description><![CDATA[Advertising support is a better way to monetize applications compared to the paid model, according to a software developer that has created apps for several mobile operating systems.

]]></description>
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	<item>
		<title><![CDATA[Class-action suit against Apple could jeopardize in-app purchasing ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/legal-privacy/9761.html</link>
		<pubDate>April 21, 2011</pubDate>
		<description><![CDATA[Apple has been hit with a class-action lawsuit alleging that applications and games for iPhone, iPod touch and iPad with in-app purchasing for virtual goods or premium features are part of a �bait-and-switch scheme� targeting children.]]></description>
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		<title><![CDATA[Coke, Pepsi, Walmart connect with mobile video talent at Tribeca Film Festival ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/video/9768.html</link>
		<pubDate>April 21, 2011</pubDate>
		<description><![CDATA[Brands such as Coca-Cola, Pepsi, Chevrolet, AT&T, Hewlett-Packard, Visa, Snuggle, Best Buy, Walmart, Samsung, Mountain Dew, Bud Light and Vaseline are partnering with video and film contest agency Mofilm to tap into new talent. 

]]></description>
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		<title><![CDATA[National Geographic drives consumer engagement, revenues via mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/9765.html</link>
		<pubDate>April 21, 2011</pubDate>
		<description><![CDATA[Nonprofit giant National Geographic Society is celebrating National Parks Week and Earth Day by expanding its portfolio of mobile applications. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics]]></title>
		<link>http://www.mobilemarketer.com/cms/news/social-networks/9749.html</link>
		<pubDate>April 20, 2011</pubDate>
		<description><![CDATA[With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.]]></description>
	</item>

	<item>
		<title><![CDATA[Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/9751.html</link>
		<pubDate>April 20, 2011</pubDate>
		<description><![CDATA[Toyota Motor Corp.�s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN�s new Android application as part of an integrated multichannel media plan spanning the media giant�s television, online and mobile Web platforms.]]></description>
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