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	<title><![CDATA[Mobile Marketer Giselle  Tsirulnik Feed]]></title>
	<link>http://www.mobilemarketer.com/cms/authors/3.html</link>
	<description><![CDATA[Giselle Tsirulnik is deputy managing editor on Mobile Marketer and Mobile Commerce Daily. Reach her at giselle@mobilemarketer.com.]]></description>
	<language>en</language>


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		<title><![CDATA[Tylenol relies on mobile to educate consumers on responsible dosage]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12002.html</link>
		<pubDate>January 31, 2012</pubDate>
		<description><![CDATA[Consumers can scan 2D codes on select boxes of Extra Strength Tylenol for access to dosing information and other helpful tools at the point of purchase.]]></description>
	</item>

	<item>
		<title><![CDATA[ESPN Winter X Games is first live sports program Shazam-enabled]]></title>
		<link>http://www.mobilemarketer.com/cms/news/television/11989.html</link>
		<pubDate>January 30, 2012</pubDate>
		<description><![CDATA[The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event. ]]></description>
	</item>

	<item>
		<title><![CDATA[Club Med: Apps are key in consumer purchase cycle ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/11980.html</link>
		<pubDate>January 27, 2012</pubDate>
		<description><![CDATA[All-inclusive resort giant Club Med has launched applications for Apple�s iPhone and iPad to help consumers discover, share and book vacations. ]]></description>
	</item>

	<item>
		<title><![CDATA[Confessions of a Kindle Fire-aholic]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/11975.html</link>
		<pubDate>January 26, 2012</pubDate>
		<description><![CDATA[My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.]]></description>
	</item>

	<item>
		<title><![CDATA[Mobile Marketer's Classic Guide to Mobile Advertising]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/classic-guides/11916.html</link>
		<pubDate>January 18, 2012</pubDate>
		<description><![CDATA[Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.]]></description>
	</item>

	<item>
		<title><![CDATA[New York Times, The Daily top grossing on Apple Newsstand]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/11897.html</link>
		<pubDate>January 17, 2012</pubDate>
		<description><![CDATA[The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.]]></description>
	</item>

	<item>
		<title><![CDATA[Get ready for considerably higher mobile marketing budgets in 2012]]></title>
		<link>http://www.mobilemarketer.com/cms/news/strategy/11886.html</link>
		<pubDate>January 13, 2012</pubDate>
		<description><![CDATA[Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses. ]]></description>
	</item>

	<item>
		<title><![CDATA[Are mobile marketing firms under threat from in-house acquisitions?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/strategy/11878.html</link>
		<pubDate>January 12, 2012</pubDate>
		<description><![CDATA[With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers? ]]></description>
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