Back again with another helpful video tutorial. Showing how to upload files from your computer to mediacloud. Video link down below.

https://www.mediacloud.cc/a/public/981e1fc4fb49ace4e259a382290c83de.php?lang=en

Petr

Back with another blog post and video tutorial. This tutorial will show you how to attach a watermark before sharing a file to help protect your personal property. Video link down below.

https://www.mediacloud.cc/a/public/e80df0cc6257f65f5bb74857bcdc11e4.php?lang=en

Petr

I hope everyone is enjoying the tutorial videos and find them helpful. Here is another tutorial showing how to use expiration when sharing a file. Video link down below.

https://www.mediacloud.cc/a/public/56aaac91b1dcfc83829e13783b2062ff.php?lang=en

Petr

Back with another tutorial video. Showcasing how to share a file that is password protected. Video link down below.

https://www.mediacloud.cc/a/public/e2eda4a52e75e594b679603411d94b57.php?lang=en

Petr

I am Petr an intern at Attend LLC. I will be doing a series of tutorial style videos covering different features, tips, and tricks to help you get started with mediacloud.

The first few video tutorials will help you with basic features like how to share a file, uploading files, downloading files, etc. Hope you enjoy. To watch the tutorial just click on the link below.

https://www.mediacloud.cc/a/public/cb3c413c7ddcbbe7ff5364c44eab5efc.php?lang=en

This puts a serious dent in the Smart TV concept too. Why pay extra for expensive technology built into your screen when you can bring your own intelligence to any screen?  This is the future. All your stuff is with you all the time (actually it’s in the cloud, but you can access it from anywhere), decoupling storage from the device you carry. Now the display is decoupled from the device you carry too. Use whatever screen (smart or dumb) is available. As long as there’s wifi in the room and the screen has an HDMI port, you’re set.

I own a so-called SmartTV (Samsung 55″ LED), and I’ve been a vocal critic of just how poorly TV manufacturers understand user experience and user interaction. For example, my TV remote has a full qwerty keyboard on the back which none of my “smart” TV apps utilize! Instead I have to use the arrow keys to drive around an alphabet matrix on the screen. This makes web surfing or watching YouTube kind of horrible. When I first got the “smart” TV, it would make me go through 10 steps every time I turned it on, just to get connected to WiFi. Thank goodness that’s been fixed by a firmware update. But now Chromecast takes all that out of the inept hands of the TV manufacturer. My next TV will be purchased for the size and quality of the screen and price. Period.

Hurray Chromecast! All for $35. I just ordered two of them: one to leave plugged in to my TV and one to carry with me.

These days practically everyone on the internet is trying to build a social network. The holy grail of every social network is to build “community” and to foster “conversations.” A friend of mine defines a community this way in his email signature: “An audience will watch you fail; a community will help you succeed.” On the TIG, requests for help and advice are responded to by a community of over 2,000 members. I’ve seen extensive conversations grow both from simple questions and from complex technical queries. By adhering to their own principles, TIG members keep the community positive.

Facebook, Twitter and the latest glitzy mobile-social apps may get all the press attention and hundreds of millions of users. By comparison, the TIGs mailing list and wiki may look pedestrian. But the quality of the community and conversations on the TIG, and the commitment to quality of TIG members is what matters. Attend is proud to support the TIG and those ideals.

The biggest thing to me is that we’ve got hundreds of members doing real projects on MediaCloud from feature films and documentaries to you name it. If by any chance you’re going to be at HPA, please drop by table 408. If you’re a MediaCloud member, please let me buy you a drink.

Cheers, Chuck

CEOCFO: Mr. Stormon, would you tell us the vision at Attend?

Mr. Stormon: The Entertainment, Advertising and Education industries are being transformed by digital video technology. The equipment needed to produce high quality content is so much less expensive than even five years ago that today millions of people participate in video content creation. Attend’s vision is to support today’s content creators through the power of cloud computing. Creating high quality video to tell a story is an inherently collaborative process that involves the creation of many huge digital files. Attend has developed MediaCloud.cc so that collaborators can share these huge files easily, securely and quickly via the cloud.

Designed to simplify collaboration for filmmakers, MediaCloud offers accelerated upload, download and streaming with secure cloud storage and file management so users can store and share video, sound, stills and other data with confidence and ease. MediaCloud is unique in accelerating downloads and uploads for files of unlimited size. Our members include independent filmmakers, videographers, post production firms, major studios and agencies.

CEOCFO: What are some of the challenges in the cloud for the type of storage that you are looking at and what have you figured out at Attend that allows you to address those challenges?

Mr. Stormon: There are three requirements for content creators. First is the system has to be easy and convenient to use for non-technical creative people. To that end, we have developed our Content Ingest Network, proprietary technology that accelerates uploads and downloads of very large files without requiring the user to know anything other than how to use a website. Secondly, content creators want their work to be secured. They do not want it to be stolen or downloaded before it is ready by anybody unauthorized. MediaCloud utilizes best in class security similar to what banks and the military use. Thirdly, with tight deadlines, content creators need to know that their work is available and that MediaCloud will be reliable. With MediaCloud, we’ve built a hybrid private cloud so that we can employ multiple redundant systems with backups to ensure the availability and reliability of our service.

CEOCFO: Are your potential customers embracing the cloud or are they still a bit leery?

Mr. Stormon: I would say we are at the very beginning of the development of this market. The people that are embracing MediaCloud are classic early adopters who have an understanding of technology and are not afraid to innovate. These companies actually want change and they are looking for a new solution. The mainstream has not yet adopted cloud, although at least one of the major studios is using already MediaCloud to make feature films. All of the other studios and the rest of the players in the industry are experimenting with how best to use the cloud as a viable and safe part of the production and post-production infrastructure.  We are now a year or two away from massive adoption.

CEOCFO: Where is Attend in developing and commercializing your product?

Mr. Stormon: We have announced general availability of Media Cloud for production use. Prior to that we conducted two extensive beta tests. The first beta test was launched in April at the National Association of Broadcaster Show in Las Vegas. We had about 115 companies test Media Cloud and all of its features and functions. We learned a great deal and made the product easier to use. We then ran a second beta test to make sure we had the feature set just about right. That second beta ran from June until the end of October during which we had about 160 companies trying out MediaCloud. At this point, we are confident that we have it close to launch and the customer feedback so far has been strongly positive.

CEOCFO: You announced that it is ready; how do you reach potential customers?

Mr. Stormon: Of course we will issue press releases, attend trade shows and pursue other normal marketing channels. However, one of the most interesting modes of growth that is open to us is the inherently viral nature of MediaCloud. Every time anyone uses it, they are sharing files with colleagues with whom they are collaborating on a project. Each of those collaborators has a tendency to say that it is a nice tool and ask how they can get their own. There is a very easy sign-up process of about eight seconds to get their own MediaCloud membership. This internet-enabled version of word-of-mouth may be the most efficient means to reach potential members.

CEOCFO: Is there much or any competition of which you are aware?

Mr. Stormon: We are early in the cycle but there is always competition. The number-one competition for a new technology is the way that people solve the problem today. It’s our job to show how MediaCloud is superior to the methods that are used today. The number-one method for sharing large files is to have everyone involved in the project present in the same facility sharing files around the same local area network. The second most popular method, if the talent and clients aren’t all in the same location, is to ship physical media like a hard disk drive or solid state drive by courier service. As primitive as that might seem to us when we imagine a fully internet connected world, where everything can be done easily in the cloud, today these are actually very viable things to do. One joke that I like to tell is, “you should never underestimate the bandwidth of a taxicab with a trunk full of hard disk drives.” Google is offering a one gigabit per second fiber optic connection to every person in Kansas City and Verizon is rolling out FIOS service nationwide. Given an adequate internet connection, MediaCloud eliminates the time, risk and cost of shipping media (or talent) from place to place. As more and more bandwidth becomes available at reasonable prices, MediaCloud becomes an attractive means to eliminate time and distance as barriers to collaboration.

CEOCFO: You personally have a considerable history in business, what are one or two of the most salient concepts you have learned over time that you are able to bring to Attend that will make a difference?

Mr. Stormon: I’ve spent much of my career in telecommunications and internet businesses, so my understanding of the network, strengths and limitations is certainly the key. I have also spent the last four years working with filmmakers, studios, broadcasters, and ad agencies to help them build out their infrastructures. I have had the opportunity to learn what is needed and to see what solutions are practical at this time. I’ve also had considerable startup success and learned many lessons over the years. I’ve published a book called, StartFast! on what I’ve learned, so I had better practice what I preach as we drive this company through the next stages of its development.

CEOCFO: Development and commercialization are expensive; does Attend LLC have the funding to move ahead through the needed steps?

Mr. Stormon: Yes we do. I am fortunate enough to have had enough success in the past to finance the early stages of the business. We have key industry partnerships that provide additional financial capability in addition to a number of significant venture capital and investment banking relationships I have developed over the years.

CEOCFO: Are there any features that you would like add which you think would be beneficial for the next steps?

Mr. Stormon: We have a very detailed product roadmap worked out in collaboration with our customers. MediaCloud is available worldwide, but it has the highest performance in the northeast US. We will expand our Content Ingest Network™ as customer demand drives us. We are taking it a step at a time, carefully making sure that we are supporting our customers’ needs. As far as the  user interface, we have a long list of requests for features, prioritizing the requests that make MediaCloud more convenient and easy to use. We are also interested in interfacing MediaCloud with other production tools to make the whole process of collaboration more seamless.

CEOCFO: Why should the business and investment community pay attention to Attend?

Mr. Stormon: We are a pure-play software as a service cloud business. Our strategy is to grow profitably within the media and entertainment vertical market and expand from there to advertising, education and other video-related markets. However, there is nothing about solution that is limited to video. There are opportunities to serve other verticals, which require the same kind of technology. These include medical imaging, product databases and other big-data problems.

Fast, simple, and secure MediaCloud.cc is accessible from any Web browser

Santa Monica, November 8 – Speaking at Cloud Computing West, Chuck Stormon, CEO of Attend LLC, a new entrant in the race to cloud-enable video production, announced that Attend’s MediaCloud.cc solution is now out of beta and available for production use.  Users can sign up for a free 30-day trial at https://www.mediacloud.cc/.  Membership in MediaCloud, with all features enabled, costs as little as $20 per month including 50 Gigabytes of storage. Customers can expand storage as needed.

Unlike online video platforms, MediaCloud is designed to do one thing extremely well – upload and deliver large video files efficiently.  “Simplicity and unlimited file size set MediaCloud apart.” noted Stormon, “Fast upload and download is another reason that MediaCloud is the preferred solution for sharing work-in-progress.”  Recipients of shared files don’t need to be MediaCloud members and receive data free of charge.

MediaCloud does not attempt to replace production tools running on workstations, laptops or SANs – it complements them. Filmmaker and MediaCloud user JD Marlow commented, “In the feature documentary world, we deal with very lengthy work-in-progress cuts that change frequently. After looking long and hard for a streamlined solution for sharing assets with other people on the project, we’ve chosen MediaCloud. MediaCloud gives us the flexibility to distribute secure links to our cuts. It’s simple and straightforward and has changed our workflow for the better.”

Stormon adds, “We’re excited at the response we’ve been getting from our hundreds of beta users, and feel that now is the time to make MediaCloud more widely available. I invite everyone to try MediaCloud and tell us what you think.” Attend currently operates MediaCloud from its secure data center in New York, giving users in the Northeast particularly fast upload/download speeds. MediaCloud is accessible from web browsers anywhere in the world.

Press inquiries:  Ilissa Miller, ilissa@imillerpr.com

Contacts: Attend LLC, PO Box 11, Cazenovia, NY 13035 USA;
Toll Free: (800) 565-4050, International: (212) 537-5915;
Twitter: @AttendMedia, www.attendllc.com, www.mediacloud.cc