While not giving any advantage to keyword stuffing, Google came up with the idea of using external links to rank the websites. Webmasters, having the older conception in mind, believed that Google too uses the keyword meta tag.

Thus, since its inception, Google had never used the keyword meta tag, since people started to stuff it up with keywords even irrelevant to their website. Other search engines might use it but Google, which is the major source of traffic for websites, don’t bother about it.

Finally, after lots of confusions and contradictions, Google officially announced on their webmaster blog that they DO NOT use keyword or keywords meta tag for ranking in search results. Although this is an earlier known fact, but most of the SEOs didn’t believed it and they had the misconception that keyword tag plays a major role in getting higher rankings. It doesn’t solve any purpose other than helping your competitors to steal the keywords which you had chosen after putting in lots of time and efforts.

Google definitely use other meta tags, such as description tag, which is displayed in search results, if it is informative. So next time if some one uses your brand name in his keywords tag, don’t bother to sue him. It’s not going to benefit him or harm you in any way.

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Protection against viruses

People receive lots of emails as a result of email marketing or otherwise. Some emails may contain viruses which affect the PC. To protect against such threats, Sunbelt Software has launched new Antivirus Software called Vipre. Just as the viper snake, the bite of Viper Antivirus is so powerful that the virus of any PC can’t withstand it and have to get destroyed. It is an antivirus and antispyware in one engine. The best reason to download it today is that it is highly effective and doesn’t slow down your PC.

Other features are:

• Secure deletion of files and browsing history
• Exposes hidden processes running on your computer
• 15 days, fully functional trial version available

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Future of SEO - Dead or Live?

Most of the SEOs are of the opinion “NO, SEO will continue till search engines continue to rank sites. Though the techniques used may change.”

I would say that SEO might be dead. As the search engines especially Google are changing the way they rank sites, SEO will not be needed anymore. Since its inception, algorithm of Google to rank sites has changed a lot. Earlier it used to rank sites based on the keywords in ‘keyword’ Meta tag. Later it made the use of this tag obsolete.

The latest algorithm is much intelligent which considers the demographics and geographical location of the user and the search history (if you are logged in your account). And in the future, it has plans of developing the search engine into a more intelligent machine which will show the results according to the intent of the person using it. So, I guess SEO comes in no way.

But yes, if SEO means to you reaching your targeted audience rather than just getting top rankings on search engines, then you have a long way to go. SEO (better to be called as online marketing) in the true sense, means making your site impressive and useful for customers. Building your brand and reaching your potential customers should be your motive.

Rightly quoted by Bob Massa:

“I believe anyone can be successful at online marketing or even traffic generation and search engine placement specifically, if they just stop looking for ways to trick machines and instead look for ways to connect with humans.”

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PayPerPost v4.0 Released

Great news for all bloggers and advertisers out there! PayPerPost v4.0 is now live for everyone. It’s a very simple and elegant way to earn money with no more waiting time for blog approvals.

For bloggers, there’s no more busy dashboard, no more Advertiser-set prices. Advertisers now have complete control over who they invite to take their opportunities, and who gets approved for payout.

Features of PayPerPost v4.0:

1. Instant blog approvals.
2. Blog sites are automatically eligible to receive offers after submission.
3. Unlike classic version, new version allows 3 days’ time to complete the offer. So, enough time for those who are always on the go!
4. Advertiser has 3 days to review your post and if they don’t review it, it’s automatically approved!
5. Only drawback is that, unlike classic version which allowed 3 chances for editing, you are allowed only one chance to make corrections if the advertiser doesn’t approve your post. Thus, you need to be extra careful while editing the post to be eligible for payment.
6. Also, cash out to your PayPal account will be made available once you have accumulated $50.00 as compared to classic version in which it was instant.

Nevertheless, I still find PPP v4.0 a great opportunity for bloggers and advertisers. So, just register for an account and check it out yourself!

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Missing links in Google’s link search

Google’s link command no longer shows all the sites linking to your site. It only shows a sample of the links pointing to your site. So these results are in no way indicative of the link algorithm used by Google to determine a page’s Page Rank.

For example, if you type link:www.askpreeti.com in Google’s search bar, it will not return all the sites linking to this domain.

It is believed that Google displays only link pages with Page Rank 4 or higher. This is not true. It can be verified by visiting some of the returned pages.

In order to check your website’s link popularity, you can use either of the following tools. These tools return link page alongwith the anchor text used for linking.

1. http://www.backlinkwatch.com/
2. http://www.webconfs.com/anchor-text-analysis.php
3. http://www.iwebtool.com/backlink_checker

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