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While US is struggling with Sandy hurricane, in the web world; we have seen the websites suffering with Google algorithm updates. I will refer Google updates as ‘Google hurricane’, as these updates also bring devastating affects for some of the sites and for some, it doesn’t matter et el.

Ok, so what are the similarities in both the hurricanes?

1. Sandy hurricane started from the Caribbean, the far off seas, and reached land after showing its power there. Google hurricane starts with low quality sites and affects the high quality sites as well, but its power keeps decreasing as it moves on.
2. Just like Sandy hurricane, Google hurricane brings with it floods of new websites on the top of SERP.
3. Sandy hurricane has left some parts of States without electric power, similarly when a Google hurricane arrives; the business owners whose sites get blacklisted also feel themselves in a black world.
4. After-effects of Sandy hurricane leaves people to reconstruct their houses, similarly after Google hurricane, webmasters get busy updating their websites and follow new strategies to keep breast with the changing web world

So, the moral of the story is: A disaster can arrive anytime. Always be prepared to face it. Keep your sandbags ready and look out for places from where you can get help in case your site gets dumped by Google. Always have backup plans and adopt such SEO strategies which can, not eliminate, but atleast reduce the effect of any hurricane that Google comes up with.

If you are one of the Google hurricane victims, please share your experience below.

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There is a phenomenal change in the way people look at the internet in India today. Over 50 million and still growing numbers of internet users, it is no longer recognized as just information medium. Business men and the entrepreneurs should exploit this medium to make their presence felt globally and use the technology to its fullest. Business people need to contemplate on the fact that it is only a matter of time when the younger generation, which is now growing along with the internet will not be noticed anywhere other than the web. Apparently, they are already shunning consumption by the offline media or traditional approach. Do not be surprised to find them on the internet spending disproportionate time.

So, today we will share some tips about starting an online business in India.

How to go online with your business?

Regardless of where you are from, you have to have an address or a website name to introduce yourself and the business. There are certain rules and needs that need to be followed. Starting a business is easy, but following it up can be daunting. Yet with smart moves and a little bit of experience, everything will work out smoothly. Remember, it does take time for the cash register to ring!

Registering your Business

It is must for every business to have a name to be recognized and also to register it. The process is simple and does not cost you much. Registration can be done according to the discretion of the entrepreneurs. Registration is also necessary to avoid scam or security issues. In India, legal registration is not considered necessary. Be aware of trademarks registration and company rights.

If you are already running a business offline, you might not need any other legal formalities or licenses.

Significance of Web Host

Web host provides space and also helps to create a great website. However, it depends on the business type, which will decide the host. Choosing a reliable host is of utmost importance as it will be the deciding factor of the costs, domain registration and the development of the web site from time to time.

Website Designing

What you portray is very important to attract the attention of the potential consumers. Just like a showcase of your brick and mortar store, an attractive website also acts like a display window for your business and products. You can hire professionals or design it yourself.

Internet Marketing

Marketing is necessary in any kind of business. It is today the basis for a successful business whether offline or online. Focus on generating high traffic to your site. This can be done by using right keywords and also by registering with search engines. There are rules to be followed just like the real world.

Scope for Online Business

Online business is estimated to grow by leaps and bounds in the next 3 years. Businesses especially in the entertainment, boutique, fashion, finance, travel and hotel or any other kind of retail store; have a good potential to expand. Nevertheless; with the positive attitude of the middle class joining the e-commerce, online business could be a lucrative one!

If you have any queries or suggestions, please post a comment below and we will reply to resolve it.

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Fiverr.com was started in 2009 to provide services ranging from odd gigs to backlinks. However, the company claims for only $5 for their services and provides you with their services. They make great promises to attract clients to buy their backlinks.

Do they have detrimental effect?

Great promises are made by the company to provide good quality back links to the websites. But it matters when we talk about the long run. Google, Bing and Yahoo have become a lot stricter and when you think about more than 4000 links, it has to come from the program known as Xrumer, that’s what Fiverr.com is up to. The links will probably have nothing to do with the website content and is of no use in the long run. Ultimately, it will affect your website negatively. With the present Penguine update, Google has gone very strict, but the Fiverr.com relies more on providing paid back links that are highly unacceptable by the search engines. Google has banned many such sites for using paid links or other services like the Fiverr.com that are used to increase page rank.

What is the quality of back links?

The people offering links on Fiverr most often offer poor quality automated links. Most of the time, you will not know it if your site is not in the competitive niche or if you do have a good number of links to your site. The value is worthless and there is no guarantee that your site will stay at the present rank after a few months as they promise. With so many such services providing back links for a small amount, search engines have no doubt raised their quality bar and are now very much alert regarding the quality. They now penalize sites for unethical activities.

Cons of services by Fiverr.com

In the Fiverr.com, the service is cheap as it is carried out by private individuals who do not know what they are doing or have less knowledge for the job. It is not only a waste of money, but they do not provide anything on time and even if they do build links; they are automated. People may come across sudden ban of their website. This has happened to many people and without any apparent reason. This creates frustrations and does not give you any advantage. Many times you are not able to get what you ordered for, for several weeks and your waiting never ends.

Back links generating services have to be chosen with care and a little bit of research is necessary. If you want to see results you have to have patience and the right kind of method.

People who have faced problems with Fiverr.com can get their queries answered here. Due to the ill-effect that Fiverr has left on many people, their issues need to be addressed promptly. I am here to do the same and help in ways beneficial to the user.

Feel free to post a comment as it will be addressed with immediate effect.

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Google seems in no mood to spare creepy SEO services and black hat SEO practices. Google Penguin is just another name for the code algorithm which Google will be using to combat web spam. The crawlers are acting much trickier after the Google Panda update in 2011. It’s time that SEO providers must pull up the socks. This Penguin update is just an extension of Panda but many additional SEO guidelines have surfaced. This will not spare the illegal service practitioners which mar the ranking of actual SEO doers. Now with the latest Google update the SEO providers have to be extra careful because during any update the SEO done has been washed off, sometimes ripping off the entire website for the Google’s index.

Penguin catch by Google

Now you will rule Google if your website is equipped with latest norms and legal SEO practices. Decorate all websites with unique and useful content, effective link building and no spam comments and forum posts. Google algorithm is new and hitting hard on many websites, perhaps affecting revenues and ranking drastically just in a few days after its launch on 24^th April 2012. Google has aimed this update mainly for websites which are using unfair means and diverting the algorithm prepared by Google earlier with illegal and not so recommended SEO techniques like cloaking, linking schemes, duplicate content creation, keyword stuffing and lots more. Now the main aspect of Google Penguin is not only to cut down the ranking of websites but make only quality and great sites deserve the rank and revenues. This is another part of update for quality check by search engine giant.

The more SEO practices are widening, the more the Google algorithm updates are making it difficult for websites to maintain extremely high quality links (inbound and outbound). Earlier also Google had launched a series of updates to retain the quality of websites. The main objective of Google is to curb down the illegal practices such that the true quality is retained and only relevant websites comes on top of search engine rankings. This not only helps Google to maintain its loyalists but also makes readers find authentic and factual information.

We all love Google, don’t we! And so we must feel contended about all its updates and must follow the slated guidelines. It helps us to survive in a better way. Google Penguin feedback forms are also available in two types, namely for web spamming and unfair action on websites after the update. Please share your views on how your sites got impacted.

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