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	<title>CIPR Students Blog</title>
	
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	<pubDate>Mon, 20 May 2013 07:52:42 +0000</pubDate>
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		<title>Call for entries - Grapevine Awards 2013!</title>
		<link>http://apeironcommunication.com/blogs/cipr/2013/05/20/call-for-entries-grapevine-awards-2013/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2013/05/20/call-for-entries-grapevine-awards-2013/#comments</comments>
		<pubDate>Mon, 20 May 2013 07:47:03 +0000</pubDate>
		<dc:creator>eva</dc:creator>
		
		<category><![CDATA[Experience]]></category>

		<category><![CDATA[Apeiron Academy]]></category>

		<category><![CDATA[Apeiron Communication]]></category>

		<category><![CDATA[communication leader award]]></category>

		<category><![CDATA[creativity award]]></category>

		<category><![CDATA[employee engagement]]></category>

		<category><![CDATA[Grapevine Awards 2013]]></category>

		<category><![CDATA[internal communication specialists]]></category>

		<category><![CDATA[Internal communications competition]]></category>

		<category><![CDATA[Internal Communicator Club]]></category>

		<category><![CDATA[internalcomms]]></category>

		<category><![CDATA[Kevin Ruck]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=884</guid>
		<description><![CDATA[The internal communications competition Grapevine Awards opens its doors for entries from all across Europe.
New categories and special awards.
June 14, 2013: Deadline for submission of projects in the competition

 
The gossip is true - Grapevine Awards are here!
 
Welcome to the third edition of Grapevine Awards - the first specialized competition that distinguishes the creativity [...]

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няма подобни статии:]]></description>
			<content:encoded><![CDATA[<p><span style="color: #ff0000"><strong><span style="color: #000000">The internal communications competition Grapevine Awards </span>opens its doors for entries from all across Europe.</strong></span></p>
<p><strong></strong><strong>New categories and special awards.</strong></p>
<p style="text-align: justify"><strong>June 14, 2013:</strong><strong> </strong><strong>Deadline for submission of projects in the competition</strong></p>
<p style="text-align: justify"><span id="more-884"></span></p>
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong><a href="http://apeironcommunication.com/blogs/cipr/files/2013/05/grapevine_award_blank2013_en_blog.jpg"><img class="aligncenter size-full wp-image-889" src="http://apeironcommunication.com/blogs/cipr/files/2013/05/grapevine_award_blank2013_en_blog.jpg" alt="Grapevine Awards 2013 – Internal communications competition" width="601" height="159" title="Call for entries   Grapevine Awards 2013!" /></a>The gossip is true - Grapevine Awards are here!</strong></p>
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong>Welcome to the third edition of Grapevine Awards - </strong>the first specialized competition that distinguishes the creativity and professionalism of internal communication specialists in Europe. This year applicants have the opportunity to compete skills, knowledge and achievements with projects from Bulgaria and abroad - <strong><span style="text-decoration: underline"><a href="http://apeironacademy.com/en/grapevine_awards/2013/contest/">Grapevine Awards</a></span></strong> opens its doors for both Bulgarian and international agencies and organizations. It will be our pleasure to welcome the best practices in the field of internal communications!</p>
<p style="text-align: justify"><strong></strong></p>
<p style="text-align: justify">We <strong><span style="text-decoration: underline"><a href="http://apeironacademy.com/en/grapevine_awards/2013/rules/">updated the categories and regulations of the competition</a></span></strong>, following up the trends in internal communications, in order to give the communication specialist the best opportunities for professional upgrade and knowledge sharing.</p>
<p style="text-align: justify"><strong>This year the projects in Grapevine Awards will compete in five official categories:</strong><strong></strong></p>
<blockquote><p>Best Internal Communication campaign<br />
Best employee engagement program /campaign<br />
Best Internal event<br />
Best Internal media<br />
Best program/campaign of foreign internal team or agency</p></blockquote>
<p style="text-align: justify"><strong>Applicants will also compete for two special awards: </strong></p>
<p style="text-align: justify"><strong> </strong></p>
<blockquote><p>Communication Leader Award - recognition of successful communication leaders in an organization.</p>
<p>Creativity Award - recognition for the most innovative, low-budget approach for achieving communication goals in an internal campaign.</p></blockquote>
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong>Chairman of the jury</strong> of Grapevine Awards 2013 for the second time will be <strong>Kevin Ruck </strong>- experienced professional in corporate strategy, internal communication, change, social media and employee engagement, and the creator of the <strong><a href="http://apeironacademy.com/en/cipr/"><span style="text-decoration: underline">training </span><span style="text-decoration: underline">courses </span><span style="text-decoration: underline">in internal communications</span></a></strong> of the Chartered Institute of Public Relations (UK).</p>
<p style="text-align: justify">For a consecutive year the project entries in the competition and winners in Grapevine Awards are assessed and determined by a <strong><span style="text-decoration: underline"><a href="http://apeironacademy.com/en/grapevine_awards/2013/jury/">respected jury</a></span></strong> consisting of Bulgarian and foreign specialists, highly qualified and experienced in the field of internal communications, public relations, human resources and organizational management.</p>
<p style="text-align: justify"><strong>Want to participate in Grapevine 2013?</strong></p>
<p style="text-align: justify"><a href="http://apeironcommunication.com/blogs/cipr/files/2013/05/grapevine-vizia_clear_eng_blog.jpg"><img class="aligncenter size-full wp-image-892" src="http://apeironcommunication.com/blogs/cipr/files/2013/05/grapevine-vizia_clear_eng_blog.jpg" alt="Call for entries - Grapevine Awards 2013!" width="600" height="400" title="Call for entries   Grapevine Awards 2013!" /></a></p>
<p style="text-align: justify">Here are some of the most important conditions that you must meet in order to be successful your application for participation in the competition:</p>
<p style="text-align: justify">-          The deadline for submission of applications in Grapevine Awards is <strong>14 June 2013</strong>.</p>
<p style="text-align: justify">-          To enter in Grapevine Awards 2013 you should submit program/campaign or project implemented in the period <strong>January 2012 - March 2013</strong>.</p>
<p style="text-align: justify">-          <strong>Only</strong> projects / campaigns aimed at <strong>internal audiences</strong> of an organization are allowed to participate</p>
<p style="text-align: justify">-          <strong>Entries are accepted from</strong> both in-house departments and the individuals who work within them, and agencies who have worked closely on the campaigns.</p>
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong>Make sure you are familiar with the full terms of the competition, find out why and how to apply and what are the tips of the jury by <span style="text-decoration: underline"><a href="http://apeironacademy.com/en/grapevine_awards/2013/contest/">viewing the contest </a></span></strong><a href="http://apeironacademy.com/en/grapevine_awards/2013/contest/"><strong><span style="text-decoration: underline">page </span></strong><strong><span style="text-decoration: underline">on our site</span></strong></a><strong>.</strong></p>
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong>Download the application form <span style="text-decoration: underline"><a href="http://apeironacademy.com/en/grapevine_awards/2013/application/">here</a></span>.</strong></p>
<p style="text-align: justify"><strong>Why should </strong><strong>You</strong><strong> enter? There are at least five reasons: </strong><strong></strong></p>
<p style="text-align: justify"><strong> </strong></p>
<blockquote><p>1. To win a prize for your professionalism in the field of internal communications - even if you don&#8217;t win first place, the jury&#8217;s evaluation may improve your approach and thinking.</p>
<p>2. Justify your budget - use the awards as a way of benchmarking what you&#8217;re already doing or to measure yourself against your peers.</p>
<p>3. Raise the bar - take your work to the next level and aim higher.</p>
<p>4. Inspire your team - reward individuals or teams by showcasing their work, and celebrate together!</p>
<p>5. Enhance our profession - help raise the profile of effective internal communication and inspire others to follow your steps.</p></blockquote>
<p style="text-align: justify">The competition was created in 2009 on the initiative and concept of <strong><span style="text-decoration: underline"><a href="http://apeironacademy.com/">Apeiron Academy</a></span></strong>, part of Apeiron Communication, with the support of the first professional network of internal communicators in Bulgaria - <strong><span style="text-decoration: underline"><a href="http://apeironacademy.com/en/projects/view/8/apeiron-academy-internal-communicator-club/">Internal Communicator Club</a></span></strong>.<strong></strong></p>
<p style="text-align: justify"><strong>Let the competition begin!</strong></p>
<p><strong> </strong></p>
<p style="text-align: justify">


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>няма подобни статии:</p>]]></content:encoded>
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		<title>Share This: The Social Media Handbook for PR</title>
		<link>http://apeironcommunication.com/blogs/cipr/2012/08/02/share-this-the-social-media-handbook-for-pr/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2012/08/02/share-this-the-social-media-handbook-for-pr/#comments</comments>
		<pubDate>Thu, 02 Aug 2012 14:49:22 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Leisure]]></category>

		<category><![CDATA[CIPR]]></category>

		<category><![CDATA[Paul Mylrea]]></category>

		<category><![CDATA[share this]]></category>

		<category><![CDATA[social media handbook]]></category>

		<category><![CDATA[wiley]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=871</guid>
		<description><![CDATA[
On 20 July 2012 a new book about social media and public relations was released. You might say &#8216;OK. Another one of those&#8217;. But this one is quite different.
&#8220;Share this&#8221; is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social [...]

<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/>
подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/09/09/cipr-tv-in-conversation-with-paul-mylrea-head-of-press-and-media-communications-at-the-bbc/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC'>CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC</a> <small>Paul Mylrea, Head of Press and Media Communications at the...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2011/09/30/adrian-crookes-probably-the-biggest-challenge-facing-pr-and-its-practitioners-is-to-help-them-and-the-organisations-they-work-with-to-understand-that-pr-is-a-strategic-discipline-that-is-about-more/' rel='bookmark' title='Permanent Link: Adrian Crookes: &#8220;Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations&#8221;'>Adrian Crookes: &#8220;Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations&#8221;</a> <small> Adrian Crookes was a lecturer in the second module...</small></li></ol>

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			<content:encoded><![CDATA[<p><span id="more-871"></span><br />
<a href="http://apeironcommunication.com/blogs/cipr/files/2012/08/111840484x.jpg"><img class="alignright size-full wp-image-872" src="http://apeironcommunication.com/blogs/cipr/files/2012/08/111840484x.jpg" alt="111840484x Share This: The Social Media Handbook for PR" width="168" height="258" title="Share This: The Social Media Handbook for PR" /></a>On 20 July 2012 a new book about social media and public relations was released. You might say &#8216;OK. Another one of those&#8217;. But this one is quite different.</p>
<p><strong>&#8220;Share this&#8221;</strong> is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by 24 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.</p>
<p>Split into 26 chapters the book covers over eight topic areas like media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It&#8217;s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.</p>
<p><strong>Share This</strong> was edited by Stephen Waddington with contributions from: Katy  Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky  McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington,  Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip  Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark  Pack, and Simon Collister.<br />
<em></em><br />
<strong>Paul Mylrea</strong> FCIPR , CIPR President 2011 and Director of Communications at the BBC comments:</p>
<blockquote><p><em>&#8220;Social media is public relations. And this is a book by public relations professionals and experts in social media. If you′re a public relations professional, get the expertise and insights of the CIPR Social Media panel and impress your friends and clients. Gets a +1 from me. Like.<br />
There has never been a more exciting time to work in the public relations profession. Thanks to the internet, organisations who are able to engage with markets directly in a two–way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those who do not.&#8221;</em></p></blockquote>
<p><em></em><br />
To make more clear picture of <strong>&#8216;Share This&#8217;</strong> take a look at the first chapter <a href="http://www.amazon.co.uk/gp/reader/111840484X/ref=sib_dp_pt/277-9229555-7824067#reader-link" target="_blank">here</a>:</p>
<p>Bellow is an example video from CIPR&#8217;s YouTube channel where every author from the book explains what the reader will find in each chapter and his/her writings in particular.</p>
<p style="text-align: center"><!-- Smart Youtube --><span class="youtube"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/ZI-Rosd6Fuk&amp;rel=1&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=&amp;fs=1&amp;hl=en&amp;autoplay=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;feature=channel&amp;list=UL" /><param name="allowFullScreen" value="true" /><embed wmode="transparent" src="http://www.youtube.com/v/ZI-Rosd6Fuk&amp;rel=1&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=&amp;fs=1&amp;hl=en&amp;autoplay=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;feature=channel&amp;list=UL" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="355" ></embed><param name="wmode" value="transparent" /></object></span></p>
<p style="text-align: center">
<p style="text-align: center">
<p><em></em><br />
<em></em></p>
<p style="text-align: left">You can order &#8216;Share This: The Social Media Handbook for PR Professionals&#8217;  at Wiley for about <span class="productDetail-purchasePrice">€</span>20. <a href="http://eu.wiley.com/WileyCDA/WileyTitle/productCd-111840484X.html" target="_blank">Just take a look</a>.</p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/09/09/cipr-tv-in-conversation-with-paul-mylrea-head-of-press-and-media-communications-at-the-bbc/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC'>CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC</a> <small>Paul Mylrea, Head of Press and Media Communications at the...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2011/09/30/adrian-crookes-probably-the-biggest-challenge-facing-pr-and-its-practitioners-is-to-help-them-and-the-organisations-they-work-with-to-understand-that-pr-is-a-strategic-discipline-that-is-about-more/' rel='bookmark' title='Permanent Link: Adrian Crookes: &#8220;Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations&#8221;'>Adrian Crookes: &#8220;Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations&#8221;</a> <small> Adrian Crookes was a lecturer in the second module...</small></li></ol></p>
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		<title>Adrian Crookes: “Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations”</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/09/30/adrian-crookes-probably-the-biggest-challenge-facing-pr-and-its-practitioners-is-to-help-them-and-the-organisations-they-work-with-to-understand-that-pr-is-a-strategic-discipline-that-is-about-more/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/09/30/adrian-crookes-probably-the-biggest-challenge-facing-pr-and-its-practitioners-is-to-help-them-and-the-organisations-they-work-with-to-understand-that-pr-is-a-strategic-discipline-that-is-about-more/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 08:13:55 +0000</pubDate>
		<dc:creator>eva</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Interview]]></category>

		<category><![CDATA[Adrian Crookes]]></category>

		<category><![CDATA[Apeiron Academy]]></category>

		<category><![CDATA[CIPR]]></category>

		<category><![CDATA[Diploma in PR Qualification]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=861</guid>
		<description><![CDATA[

Adrian Crookes was a lecturer in the second module from the CIPR Diploma in PR qualification, conducted in the Accredited qualification centre in Bulgaria - Apeiron Academy.
Adrian is also a lecturer in the CIPR post-graduate qualification programmes for PR Academy (London) - one of the largest centres for the Chartered Institute of Public Relations (CIPR) [...]

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подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/19/colin-farrington-pr-professionals-should-be-involved-in-the-strategic-direction-of-organisations-%e2%80%93-not-simply-in-the-media-relationships/' rel='bookmark' title='Permanent Link: Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships'>Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships</a> <small> Interview with Colin Farrington for CIPR Student&#8217;s Blog by...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/09/23/kevin-ruck-interview/' rel='bookmark' title='Permanent Link: Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisation'>Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisation</a> <small>In times of crisis organisations need to talk more to...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/08/28/heather-yaxley-pr-education-should-help-you-understand-why-to-do-something-not-just-how-to-do-it/' rel='bookmark' title='Permanent Link: Heather Yaxley*: PR Education should help you understand why to do something, not just how to do it'>Heather Yaxley*: PR Education should help you understand why to do something, not just how to do it</a> <small>Interview with Heather Yaxley for CIPR Student’s Blog by Nelly Benova As...</small></li></ol>

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			<content:encoded><![CDATA[<p style="text-align: justify"><span id="more-861"></span></p>
<p style="text-align: justify">
<p style="text-align: justify"><strong><a href="http://apeironcommunication.com/blogs/cipr/files/2011/10/adriancrookes0015cropped.jpg"><img class="alignright size-medium wp-image-866" src="http://apeironcommunication.com/blogs/cipr/files/2011/10/adriancrookes0015cropped-266x300.jpg" alt="adriancrookes0015cropped 266x300 Adrian Crookes: Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations" width="186" height="210" title="Adrian Crookes: Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations" /></a>Adrian Crookes</strong><em> was a lecturer in the second module from the <a href="http://apeironacademy.com/cipr/diploma_eng.html">CIPR Diploma in PR</a> qualification, conducted in the Accredited qualification centre in Bulgaria - <a href="http://apeironacademy.com/cipr/cipr_eng.html">Apeiron Academy</a>.</em></p>
<p style="text-align: justify"><em>Adrian is also a lecturer in the CIPR post-graduate qualification programmes for <a href="http://www.pracademy.co.uk/">PR Academy (London)</a> - one of the largest centres for the Chartered Institute of Public Relations (CIPR) qualifications and a strategic partner to Apeiron Academy (Bulgaria).</em></p>
<p style="text-align: justify"><em>Adrian Crookes is a strategic communications consultant with over 25 years&#8217; experience in the full communications and marketing mix as a communications director, broadcaster and journalist. He is Senior lecturer and tutor for BA (Hons) Public Relations at London College of Communication, University of the Arts. From 2009 year Adrian manages his own strategic communications consultancy called <a href="http://www.junctionpr.com/">Junction PR</a> .</em></p>
<p style="text-align: justify">
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong> </strong></p>
<p style="text-align: justify"><strong>Hello, Adrian! Thank you once again for being a lecturer in the CIPR Diploma in PR course in Bulgaria. What are your thoughts about the lecturing session?</strong></p>
<p style="text-align: justify">
<p style="text-align: justify">The students were very engaged and had lots of very good examples of PR in practice. The issues that communicators are facing seem to be the same the world over and we were able to have some really good discussions about PR practice and the application of theory. I always learn so much from talking with students and the session in Bulgaria was no exception.</p>
<p style="text-align: justify">
<p style="text-align: justify"><strong>You talked about PR Planning &amp; management. Could you please share with our readers why do you think planning in PR is important and what the PR practitioner and the client benefit from it?</strong></p>
<p style="text-align: justify">
<p style="text-align: justify">I think we&#8217;ve been too ready in the past to undertake short-term, media-relations focused PR activity. That hasn&#8217;t helped organisations understand how they are using that activity to support their wider business goals nor has it helped PR demonstrate its true value to fulfill organisational objectives. The planning process really makes practitioners and their managers and clients think about why they are doing certain things and what organisational objectives are being met by doing so. It&#8217;s the grown-up way of doing PR and everybody benefits from that.</p>
<p style="text-align: justify">
<p style="text-align: justify"><strong>You have 26 years&#8217; experience in the full communications and marketing mix</strong><strong> as a practitioner and you became an academic just a couple of years ago. What were your thoughts behind this decision? Which one and why is more difficult - to be a practitioner or to be a teacher? </strong></p>
<p style="text-align: justify">I&#8217;ve always been interested in learning and as a practitioner always wanted to know what the latest thinking was that would help me to do my job better. So the teaching is an extension of that curiosity, really. I had an opportunity to pass on some of what I knew and discovered that I enjoyed doing that. I also quickly learnt that in a room full of practitioners, you all have different experiences and therefore different parts of the jigsaw. When you come together in a training session, you can explore all of this and hopefully come out with something unique and valuable that can be put to good use in the day job - or some other aspect of life. I haven&#8217;t given up on being a practitioner - I run my own consultancy and I&#8217;m not sure I could truly describe myself as an academic - yet! Both roles can be challenging and demanding.</p>
<p style="text-align: justify"><strong>You have over 15 years of experience working for the music industry in the UK. Tell us about some myths about this industry. What is to be working in this field? Are there any differences in terms of planning and further communication?</strong></p>
<p style="text-align: justify">
<p style="text-align: justify">I have worked in the music industry throughout a time of complex change. When I arrived from my earlier career as a broadcaster, the world just understood the implications of the MP3 file for the sharing of music. The next 15 years have been spent figuring out how this disruptive technology can be implemented for the benefit of consumers and maintain an income stream to reward the creators of that music. The awards nights are glamorous, but the rest of it is graft. There is no difference in terms of planning how you are going to engage with your various constituencies but the pace of change taught me that planning has to be a continual process.</p>
<p style="text-align: justify">
<p style="text-align: justify"><strong>You manage your own consultancy - Junction PR. What are the main challenges for Public Relations as you see it as a practitioner? Are the after-effects of the crisis still present and hampering the development of the field or there are other challenges facing PR?</strong></p>
<p style="text-align: justify">Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations. There are huge pressures on PR practitioners to &#8216;get something positive written or said about them in the media&#8217; (and increasingly social media); often without anyone stopping to think why - and whether the strategic objective might be better fulfilled by another route. The more opportunities there are to talk about this the better and the more likely that communications programmes will be more effective as a result.</p>
<p style="text-align: justify">
<p style="text-align: justify">
<p style="text-align: justify"><strong>All over the world there are a lot of practitioners, who do not have educational background. Do you think specific education is essential for the professional practitioner? What are the main advantages of a qualified specialist?</strong></p>
<p style="text-align: justify">
<p style="text-align: justify">The main advantage of any kind of education is that you have had an ability to stop and reflect, critically, on something. It&#8217;s the way that we, as individuals, grow and it&#8217;s the way that disciplines and their organisational and societal application develop. PR is no exception and whilst there are some very good practitioners who have not been through formal training, I can&#8217;t think of anyone who wouldn&#8217;t benefit from reflecting on their role and their discipline; seeing it from new perspectives and finding new things to agree or disagree with. It&#8217;s healthy for individuals and provides employers with a stronger, more rounded and more knowledgeable workforce. Who wouldn&#8217;t want that?</p>
<p style="text-align: justify">


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/19/colin-farrington-pr-professionals-should-be-involved-in-the-strategic-direction-of-organisations-%e2%80%93-not-simply-in-the-media-relationships/' rel='bookmark' title='Permanent Link: Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships'>Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships</a> <small> Interview with Colin Farrington for CIPR Student&#8217;s Blog by...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/09/23/kevin-ruck-interview/' rel='bookmark' title='Permanent Link: Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisation'>Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisation</a> <small>In times of crisis organisations need to talk more to...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/08/28/heather-yaxley-pr-education-should-help-you-understand-why-to-do-something-not-just-how-to-do-it/' rel='bookmark' title='Permanent Link: Heather Yaxley*: PR Education should help you understand why to do something, not just how to do it'>Heather Yaxley*: PR Education should help you understand why to do something, not just how to do it</a> <small>Interview with Heather Yaxley for CIPR Student’s Blog by Nelly Benova As...</small></li></ol></p>
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		<title>Paul Willis: ‘PRs and CEOs are the only two people that need to see the organization as a whole, not as different departments’</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/06/16/paul-willis-%e2%80%98prs-and-ceos-are-the-only-two-people-that-need-to-see-the-organization-as-a-whole-not-as-different-departments/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/06/16/paul-willis-%e2%80%98prs-and-ceos-are-the-only-two-people-that-need-to-see-the-organization-as-a-whole-not-as-different-departments/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 11:05:31 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Interview]]></category>

		<category><![CDATA[CIPR]]></category>

		<category><![CDATA[Intelligent participation]]></category>

		<category><![CDATA[Leeds University]]></category>

		<category><![CDATA[Paul Willis]]></category>

		<category><![CDATA[PR models]]></category>

		<category><![CDATA[PR Priz]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=840</guid>
		<description><![CDATA[Paul Willis, Director of the Centre for Public Relations Studies, was the only foreign member of the jury of PR PRiz 2011, the Bulgarian PR award contest.
He came to Bulgaria on the invitation of the Bulgarian Public Relations Society and took part in the annual PR Festival with a lecture on the topic of ‘The [...]

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подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/09/09/cipr-tv-in-conversation-with-paul-mylrea-head-of-press-and-media-communications-at-the-bbc/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC'>CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC</a> <small>Paul Mylrea, Head of Press and Media Communications at the...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/10/28/%e2%80%9cif-you-give-your-people-the-opportunity-to-contribute-and-create-their-own-material-you-will-see-how-the-engagement-level-goes-right-up%e2%80%9d/' rel='bookmark' title='Permanent Link: “If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”'>“If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”</a> <small>Interview with Marc Wright by Galena Ivanova We met Marc...</small></li></ol>

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			<content:encoded><![CDATA[<p><em><span id="more-840"></span>Paul Willis, Director of the Centre for Public Relations Studies, was the only foreign member of the jury of PR PRiz 2011, the Bulgarian PR award contest.<br />
He came to Bulgaria on the invitation of the Bulgarian Public Relations Society and took part in the annual PR Festival with a lecture on the topic of <strong>‘The New PR Generation: personal development and new educational models in an uncertain world.&#8217;</strong><br />
This all happened last month and CIPR Blog was able to have a chat with Paul the day he was leaving back to UK.</em></p>
<p><em>- - - - -<br />
</em></p>
<p>We would like to present you the basic concept of his presentation he made at the PR Festival because we’re sure you’ll find some very interesting stuff in it.</p>
<p>In his presentation <strong>Paul Willis</strong> emphasized on the strategic role of PR activities in a very uncertain, chaotic, over-informed world. A world in which dynamic interactions produce nonlinear effects. A world in which we can easily observe a butterfly effect (situation when a small change at one place can result in large differences to a later state). A world in which we have limited ability to predict, plan and control and we have to create a skilful strategy process, not an optimal strategy. Public relations thus have to change their behaviour to be successful. In order to achieve good results we should transit our reactive or proactive approach and made it <strong>interactive</strong>.</p>
<p>So where does this leave practice? What are the new roles for the PR professional? What demands personal development?<br />
<em></em><br />
<em></em></p>
<h2>The four levels of strategic contribution</h2>
<p>Paul sees the PR specialist and his contribution to an organization on four different levels – societal, corporate, stakeholder and functional.</p>
<p><div id="attachment_841" class="wp-caption alignright" style="width: 310px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/06/groupstandingonhomemeerkatorg.jpg"><img class="size-medium wp-image-841" src="http://apeironcommunication.com/blogs/cipr/files/2011/06/groupstandingonhomemeerkatorg-300x211.jpg" alt="PR team looking for threats" width="300" height="211" title="Paul Willis: ‘PRs and CEOs are the only two people that need to see the organization as a whole, not as different departments" /></a><p class="wp-caption-text">PR team looking for threats</p></div></p>
<p>1) <strong>Societal level</strong> requires a high level of contextual intelligence and deals with external factors. This level sets its focus on strategy and deals with the role of organization in society. As the PR specialist has to observe and analyze the situation and pay attention to values, principles and obligations, his role on societal level can be compared to meerkats behaviour. Just like meerkats, the PR team has to look around, observe, advice and warn the organization for approaching dangers.</p>
<p>Paul gave example that during the Credit crunch only the big players that understood the zeitgeist and the philosophy of history (see <a href="http://en.wikipedia.org/wiki/Georg_Wilhelm_Friedrich_Hegel" target="_blank">Hegel’s philosophy</a>) responded to the shock well. Public relations played and still play a very important role for the good business results of those organizations.</p>
<p><div id="attachment_842" class="wp-caption alignright" style="width: 262px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/06/lipstick_on_a_pig.jpg"><img class="size-medium wp-image-842" src="http://apeironcommunication.com/blogs/cipr/files/2011/06/lipstick_on_a_pig-252x300.jpg" alt="Sometime we have to do it..." width="252" height="300" title="Paul Willis: ‘PRs and CEOs are the only two people that need to see the organization as a whole, not as different departments" /></a><p class="wp-caption-text">Sometimes we have to do it...</p></div></p>
<p>2) <strong>Corporate level</strong> is more financially focused and deals with the way the broad strategy is translated into action and is internally orientated. The role of the PR specialist on this level is to build reputation and create and communicate relationships.<br />
It is essential the PR person acts like a parrot on the shoulder, the personal Captain Flint (remember Long John Silver and Treasure Island?) of top management members. On corporate level PR is responsible to alert management to reputational opportunities/threats, ensure decision-making aligns with value and the mission of the organisation. But PR person should be aware that sometimes he will have to put <strong>lipstick on a pig</strong> in attempt to disguise the true nature of an organization – something that is very popular tactic nowadays. Paul advised the audience: ‘Remember, you can put lipstick on a pig, but it is still a pig! So be careful – it’s a very tricky business!’</p>
<p>3) <strong>Stakeholder/service user level</strong> is the level where the PR specialists should answer the questions who is in our value chain and who is part of our closer stakeholder community. Then after the analysis of results on this level the needs of organization should be identified and the possible collaborations. And afterwards the PR team should monitor the performance.</p>
<p>4) The last <strong>functional level</strong> deals with implementation of strategies, specific programmes of activity in support of organisational objectives, organisational capability and capacity building. This level is known also as the level of technology which determines the success of a campaign. It’s essential for the organization to have staff that is qualified, adaptable and possess modern thinking.</p>
<p><strong>What are the end results of effective communication on all levels?</strong></p>
<p>•	improved trust, legitimacy and reputation of the organization<br />
•	informed business decisions<br />
•	better equipped senior managers<br />
•	good stakeholder networks<br />
•	services that uphold the brand<br />
•	an effective PR team contributing at all levels</p>
<p><em></em><br />
<em></em></p>
<h2>The ‘secret’ role of PR specialists</h2>
<p>Paul mentioned that the PR specialists have to take different roles to be really effective. On social level they have to be orienters, on corporate – navigators, on stakeholder/service-user – guardians and on functional – implementers.</p>
<p>And added: ‘PRs and CEOs are the only two people that need to see the organization as a whole, not as different department. And we go lool back at Captain Flint and the meerkats one again.’</p>
<h2><em></em></p>
<p><div id="attachment_843" class="wp-caption alignright" style="width: 212px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/06/education.jpeg"><img class="size-full wp-image-843" src="http://apeironcommunication.com/blogs/cipr/files/2011/06/education.jpeg" alt="Searching new models" width="202" height="249" title="Paul Willis: ‘PRs and CEOs are the only two people that need to see the organization as a whole, not as different departments" /></a><p class="wp-caption-text">Searching new models</p></div></h2>
<h2>A need for new educational models</h2>
<p>In the last part of his lecture Paul talked about education, the gap between business and universities and different educational challenges.</p>
<p>The main conclusions from this part is that academia must be willing to embrace co-creation, improvisation, experimentation and a risk taking ethos to support the current and next generation of PR professionals. Paul mentioned Jones/McKie and their term <strong>‘Intelligent participation’</strong>, a model also known as ‘co-create education’ that includes the mechanical transmission of existing material.<br />
Education can’t be one-way; it has to be transferred because ‘static knowledge’ is problem in a turbulent age. Thus, the educators don’t have to be just mentors that have the final word. Project team knowledge should be co-created and shared.<br />
Therefore, modern PR education should be an experience that encourages dialogue, deliberation and joint problem solving in an environment where tutors and students collaborate to develop and deliver an agreed learning programme.<br />
<em></em><br />
<em></em></p>
<h2>Finally</h2>
<p>See our interview with Paul especially for CIPR Blog below.</p>
<p style="text-align: center"><!-- Smart Youtube --><span class="youtube"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/Ba1afMxL6RE&amp;rel=1&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=&amp;fs=1&amp;hl=en&amp;autoplay=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0" /><param name="allowFullScreen" value="true" /><embed wmode="transparent" src="http://www.youtube.com/v/Ba1afMxL6RE&amp;rel=1&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=&amp;fs=1&amp;hl=en&amp;autoplay=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="355" ></embed><param name="wmode" value="transparent" /></object></span></p>
<p><em></em><br />
<em></em></p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/09/09/cipr-tv-in-conversation-with-paul-mylrea-head-of-press-and-media-communications-at-the-bbc/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC'>CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC</a> <small>Paul Mylrea, Head of Press and Media Communications at the...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/10/28/%e2%80%9cif-you-give-your-people-the-opportunity-to-contribute-and-create-their-own-material-you-will-see-how-the-engagement-level-goes-right-up%e2%80%9d/' rel='bookmark' title='Permanent Link: “If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”'>“If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”</a> <small>Interview with Marc Wright by Galena Ivanova We met Marc...</small></li></ol></p>
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		<title>CIPR with positive financial balance after £700,000 black hole in 2009</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/05/17/cipr-with-positive-financial-balance-after-700000-black-hole-in-2009/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/05/17/cipr-with-positive-financial-balance-after-700000-black-hole-in-2009/#comments</comments>
		<pubDate>Tue, 17 May 2011 16:01:20 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Leisure]]></category>

		<category><![CDATA[CIPR finance]]></category>

		<category><![CDATA[CIPR membership]]></category>

		<category><![CDATA[Jane Wilson]]></category>

		<category><![CDATA[PR profession]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=835</guid>
		<description><![CDATA[Today The Chartered Institute of Public Relations released its annual financial statement.

The CIPR has returned to surplus in 2010 after a £700,000 shortfall in 2009.
Its annual financial statement, released today, quotes that a  structural review, improved cost management and a focus on the more  effective delivery of core member services has led to [...]

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подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/27/roberto-zangrandi-in-order-to-stay-alive-in-the-financial-crisis-pr-industry-should-focus-on-no-sophisticated-but-effective-communication/' rel='bookmark' title='Permanent Link: Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communication'>Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communication</a> <small>Interview with Roberto Zangrandi for CIPR Student&#8217;s blog by Galena...</small></li></ol>

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			<content:encoded><![CDATA[<p><span id="more-835"></span><a href="http://apeironcommunication.com/blogs/cipr/files/2011/05/raise.jpg"><img class="alignright size-medium wp-image-836" src="http://apeironcommunication.com/blogs/cipr/files/2011/05/raise-300x225.jpg" alt="raise 300x225 CIPR with positive financial balance after £700,000 black hole in 2009" width="300" height="225" title="CIPR with positive financial balance after £700,000 black hole in 2009" /></a>Today The Chartered Institute of Public Relations released its annual financial statement.</p>
<div id="articleBody" class="cms">
<p>The CIPR has returned to surplus in 2010 after a £700,000 shortfall in 2009.</p>
<p>Its annual financial statement, released today, quotes that a  structural review, improved cost management and a focus on the more  effective delivery of core member services has led to the turnaround.</p>
<p>CIPR CEO Jane Wilson said: ‘We are prioritising closer integration of  the professional development products and services that the Institute  provides for its members and focusing on managing costs in the coming  year. Outlook for 2011 remains cautious due to significant economic  constraints and cuts in private, public and voluntary sector  organisations, all of which may have an impact on the PR profession.’</p>
<p>The CIPR made a surplus of £372,530 in the year to 31 December 2010  and met its financial budget for the year. This included an anticipated  fall in revenue year on year of 4 per cent due to continued economic  uncertainty and increased pressure on public relations spend. Despite  economic challenges, revenue from membership subscriptions rose by 2 per  cent when subscription fees were held at the previous year’s level.</p>
<p>More on the topic you can read <a href="http://www.cipr.co.uk/content/news-opinion/press-releases/103019/cipr-finances-back-in-surplus" target="_blank">here</a>.</div>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/27/roberto-zangrandi-in-order-to-stay-alive-in-the-financial-crisis-pr-industry-should-focus-on-no-sophisticated-but-effective-communication/' rel='bookmark' title='Permanent Link: Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communication'>Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communication</a> <small>Interview with Roberto Zangrandi for CIPR Student&#8217;s blog by Galena...</small></li></ol></p>
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		<title>The CIPR launches an innovative blog space</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/04/14/the-cipr-launches-an-innovative-blog-space/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/04/14/the-cipr-launches-an-innovative-blog-space/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 15:54:06 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Leisure]]></category>

		<category><![CDATA[CIPR Conversation blog]]></category>

		<category><![CDATA[CIPR website]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=827</guid>
		<description><![CDATA[
In the beginning of this week CIPR started exciting addition to its new CIPR&#8217;s website. It won&#8217;t match Facebook for functionality or LinkedIn for seeing who&#8217;s connected to whom, but it is the first such attempt by a professional body to gather knowledge in such way. Some might describe the idea as &#8217;social aggregation&#8217;, but [...]

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няма подобни статии:]]></description>
			<content:encoded><![CDATA[<p><span id="more-827"></span></p>
<p><div id="attachment_828" class="wp-caption alignright" style="width: 310px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/04/cipr_blog.jpg"><img class="size-medium wp-image-828" src="http://apeironcommunication.com/blogs/cipr/files/2011/04/cipr_blog-300x235.jpg" alt="The Conversation blog" width="300" height="235" title="The CIPR launches an innovative blog space" /></a><p class="wp-caption-text">The Conversation blog</p></div></p>
<p>In the beginning of this week CIPR started exciting addition to its new CIPR&#8217;s website. It won&#8217;t match Facebook for functionality or LinkedIn for seeing who&#8217;s connected to whom, but it is the first such attempt by a professional body to gather knowledge in such way. Some might describe the idea as &#8217;social aggregation&#8217;, but CIPR prefer to say simply that they like to help fuel the conversation. And in the spirit of <strong>The Conversation</strong>, the CIPR invited some of the UK&#8217;s keenest PR bloggers to break this news.<br />
<em></em><br />
<strong>The Conversation</strong> is the CIPR&#8217;s new &#8216;one-stop shop&#8217; for great blog posts by practitioners, consultancies, academia and students, from the UK and further afield.</p>
<p>What&#8217;s more, this is an open community – you do not have to be a CIPR member to take part in The Conversation. Everyone is welcome to register themselves and their organisation.</p>
<p>What is positive is that people don&#8217;t need to &#8216;make friends&#8217; all over again. CIPR gives The Conversation permission to link up with the existing social networks and those relationships are established immediately. One of the many good things about The Conversation is that users won&#8217;t need to share passwords. It is, as the CIPR&#8217;s Social Media Panel say, &#8216;instant social glue&#8217;. It will mean that syndicating blogs couldn&#8217;t be easier, as it will allow the wider PR community to find your content, find your personal, business and consultancy profiles, and respond to your news and points of view.</p>
<p>So visit and enjoy your time at <a href="http://conversation.cipr.co.uk/" target="_blank">The Conversation</a> and stay tuned for the latest trends and news from the PR and communications field in Europe!<br />
<em></em><br />
<em></em></p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>няма подобни статии:</p>]]></content:encoded>
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		<title>Alison Theaker*: “It is important to make sure that professionals do not over-promise what can be achieved - PR can only give you the reputation you deserve”</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/03/01/alisontheakerinterview/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/03/01/alisontheakerinterview/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 09:24:17 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Interview]]></category>

		<category><![CDATA[Alison Theaker]]></category>

		<category><![CDATA[CIPR Diploma]]></category>

		<category><![CDATA[CSR]]></category>

		<category><![CDATA[Diploma students]]></category>

		<category><![CDATA[Virtue matrix]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=809</guid>
		<description><![CDATA[Interview by Yasen Tsenkov




- - - - - -
On 12th and 13th of February our CIPR Diploma students had their second lecturing session, this time with Alison Theaker, one of  the developers of the qualification program of the CIPR’s Diploma and Advanced Certificate and writer of the popular Public Relations Handbook. As a listener to the lecturing sessions I have [...]

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подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2009/10/28/%e2%80%9cif-you-give-your-people-the-opportunity-to-contribute-and-create-their-own-material-you-will-see-how-the-engagement-level-goes-right-up%e2%80%9d/' rel='bookmark' title='Permanent Link: “If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”'>“If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”</a> <small>Interview with Marc Wright by Galena Ivanova We met Marc...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/19/colin-farrington-pr-professionals-should-be-involved-in-the-strategic-direction-of-organisations-%e2%80%93-not-simply-in-the-media-relationships/' rel='bookmark' title='Permanent Link: Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships'>Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships</a> <small> Interview with Colin Farrington for CIPR Student&#8217;s Blog by...</small></li></ol>

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			<content:encoded><![CDATA[<h2 style="text-align: left">Interview by Yasen Tsenkov</h2>
<p><span id="more-809"></span><strong></strong></p>
<p><em></em></p>
<p><em></em></p>
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<p class="mceTemp mceIEcenter" style="text-align: left"><em>- - - - - -</em></p>
<p class="mceTemp mceIEcenter" style="text-align: left"><em><a href="http://apeironcommunication.com/blogs/cipr/files/2011/03/alison_pic.jpg"><img class="alignright size-medium wp-image-814" src="http://apeironcommunication.com/blogs/cipr/files/2011/03/alison_pic-207x300.jpg" alt="alison pic 207x300 Alison Theaker*: It is important to make sure that professionals do not over promise what can be achieved   PR can only give you the reputation you deserve" width="207" height="300" title="Alison Theaker*: It is important to make sure that professionals do not over promise what can be achieved   PR can only give you the reputation you deserve" /></a>On 12th and 13th of February our CIPR Diploma students had their second lecturing session, this time with Alison Theaker, one of  the developers of the qualification program <span class="BodyText" lang="EN-US"><span class="BodyText">of the CIPR’s Diploma and Advanced Certificate and writer of the popular <strong>Public Relations Handbook</strong>. As a listener to the lecturing sessions I have to admit that we had a very intense 2 days of teaching and learning and that everybody were very involved in the process. After the lectures I asked Alison for an interview and here it is&#8230;two weeks later.</span></span></em></p>
<p><strong></strong> </p>
<p><strong><span style="color: #993300">Alison, thank you again for the great weekend in Sofia! What are your thoughts about our students? Did you find any difficulties working with them?</span></strong></p>
<p>The students were great! They were really willing to engage with the theory and apply it to their own organizations. They were also very patient with me and translated the lunch menu due to my non-existent knowledge of Bulgarian!</p>
<p><strong></strong></p>
<p><strong></strong> </p>
<p><strong><span style="color: #993300">You presented several great tools for strategic planning such as Porter&#8217;s Five Forces, PESTEL and the Virtue Matrix. Which of these tools you consider most important in 2011 and why?</span></strong></p>
<p>I think the Virtue Matrix will gain in importance as organizations try and find more ways to differentiate themselves from each other. It also provides clues as to why some CSR initiatives don&#8217;t give an organization as much kudos as they expect - if these initiatives are already within the civil foundation and are expected by their stakeholders.  The latest version of the European Communication Monitor suggested that PR practitioners across Europe expect CSR to gain in importance over the next 5 years.</p>
<p><strong></strong></p>
<p><strong></strong> </p>
<p><strong><span style="color: #993300">What are the things that PR professionals forget most often at the expense of achieving communication goals? Do you think that one of the problems of specialists today is their impatience?</span></strong></p>
<p>Sometimes they are asked to solve problems that are not communication problems, but rather organizational culture problems. It is important to make sure that professionals do not over-promise what can be achieved - PR can only give you the reputation you deserve.  I don&#8217;t find communication specialists impatient, but sometimes they can focus on the task or tactics at the expenses of overview or strategy.</p>
<p><strong></strong></p>
<p><strong></strong> </p>
<p><strong><span style="color: #993300">Everybody today talks about the impact of Facebook, Twitter and YouTube on the way PR professionals do campaigns. Would you explain briefly why you think social media did not change the basic PR models that communicators used before?</span></strong></p>
<p>I agree with Paul Holmes that if you were practicing good PR before the age of social media, you are still practicing good PR now. Paying attention to the attitudes of stakeholders, getting the message out and letting publics make up their own mind, engaging in dialogue, all these were important before we were able to do this directly through social media. They are great channels for reaching specific audiences, but they don&#8217;t change the nature of PR.</p>
<p><strong></strong></p>
<p><strong></strong> </p>
<p><strong><span style="color: #993300">What is your most favorite PR campaign and why?</span></strong></p>
<p>It is hard to pick one, but I am still impressed by the <a href="http://books.google.bg/books?id=43Bns4bgXFgC&amp;pg=PA201&amp;lpg=PA201&amp;dq=nambarrie+tea+campaign&amp;source=bl&amp;ots=-gfJ2VZtCS&amp;sig=bewRRkcYbrPHnu3I8i6q6PIx_qk&amp;hl=bg&amp;ei=X7dsTfadLcfKswaRpcC1BQ&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1&amp;sqi=2&amp;ved=0CBYQ6AEwAA#v=onepage&amp;q=nambarrie%20tea%20campaign&amp;f=false" target="_blank">Nambarrie Tea company case study</a> that I used in the first three editions of the Public Relations Handbook. This was an example where an organization researched which organization it should support - Action Cancer - based on its customer base - women aged 25-45 in Northern Ireland. After the campaign they were able to demonstrate both that they had raised more money for the charity than it had done before, plus raised favourable impressions and sales for the company.</p>
<p><strong></strong></p>
<p><strong></strong> </p>
<p><strong><span style="color: #993300">The first exam for our CIPR students is on its way - Critical Reasoning Test. Tell us some important tip/secret for achieving a good result on it.</span></strong></p>
<p>The most important thing is to read the question and make sure that your answer covers what is being asked.  There are often clues like - discuss, compare - plus make sure that you have answered all the elements.  Be clear and make sure that you demonstrate your reasoning. It is not important to try and think what the &#8220;right&#8221; answer is (in PR there is rarely one right answer anyway) but to argue your case logically using supporting evidence from a wide range of reading.  Good luck all of you!</p>
<p> </p>
<p><div id="attachment_815" class="wp-caption aligncenter" style="width: 403px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/03/p1010070.jpg"><img class="size-large wp-image-815   " src="http://apeironcommunication.com/blogs/cipr/files/2011/03/p1010070-1024x768.jpg" alt="Students and Alison" width="393" height="295" title="Alison Theaker*: It is important to make sure that professionals do not over promise what can be achieved   PR can only give you the reputation you deserve" /></a><p class="wp-caption-text">Students and Alison</p></div></p>
<p><strong> See more photos <a href="http://www.flickr.com/photos/apeironacademy/sets/72157625975592322/" target="_blank">on Flickr</a>.</strong></p>
<p><strong></strong></p>
<p><strong>- - - - -</strong></p>
<p><strong>* <a href="http://apeironcommunication.com/blogs/cipr/files/2011/02/alisonothernewpic.jpg"></a>Alison Theaker </strong>has 25 years experience in public relations and management as a practitioner, academic and author. Alison has excellent interpersonal and organisational skills and expertise in copywriting, editing, in-house PR, and freelance journalism. She is author of the <a href="http://cw.routledge.com/textbooks/9780415428026/" target="_blank"><em><span style="color: #dd0127">The Public Relations Handbook</span></em></a>, a standard text in PR. Co-ordinator of the first SW PR practitioners Conference, <em>Behind the Spin</em>,in 2006. As the first Head of Education for the CIPR, built a bridge between practice and education in PR.</p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2009/10/28/%e2%80%9cif-you-give-your-people-the-opportunity-to-contribute-and-create-their-own-material-you-will-see-how-the-engagement-level-goes-right-up%e2%80%9d/' rel='bookmark' title='Permanent Link: “If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”'>“If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”</a> <small>Interview with Marc Wright by Galena Ivanova We met Marc...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/19/colin-farrington-pr-professionals-should-be-involved-in-the-strategic-direction-of-organisations-%e2%80%93-not-simply-in-the-media-relationships/' rel='bookmark' title='Permanent Link: Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships'>Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships</a> <small> Interview with Colin Farrington for CIPR Student&#8217;s Blog by...</small></li></ol></p>
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		<title>Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/02/13/richard-bailey-clients-come-and-go-but-in-pr-you-are-only-as-good-as-your-relationships-with-key-opinion-formers/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/02/13/richard-bailey-clients-come-and-go-but-in-pr-you-are-only-as-good-as-your-relationships-with-key-opinion-formers/#comments</comments>
		<pubDate>Sun, 13 Feb 2011 14:27:43 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Interview]]></category>

		<category><![CDATA[CIPR]]></category>

		<category><![CDATA[CIPR Diploma]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Richard Bailey]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=798</guid>
		<description><![CDATA[An interview with the first lecturer in our new CIPR Diploma course


Richard, after the first lecturing session you spent at Apeiron Academy teaching CIPR’s Diploma in PR, what are your initial impressions of the Bulgarian PR students?
I met some very sophisticated practitioners working in international organisations in a multilingual environment. It’s additionally impressive that they’re [...]

<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/>
подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2011/02/09/the-forth-cipr-diploma-in-pr-course-in-bulgaria-started-whats-next/' rel='bookmark' title='Permanent Link: The Forth CIPR Diploma in PR Course in Bulgaria started! What&#8217;s next?'>The Forth CIPR Diploma in PR Course in Bulgaria started! What&#8217;s next?</a> <small>Some words after our first lesson&#8230; And it finally happened!...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2010/11/17/cipr-tv-in-conversation-with-richard-millar-ceo-of-hill-knowlton-uk/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK'>CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK</a> <small>Last week CIPR TV had the honour to interview Richard...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/19/colin-farrington-pr-professionals-should-be-involved-in-the-strategic-direction-of-organisations-%e2%80%93-not-simply-in-the-media-relationships/' rel='bookmark' title='Permanent Link: Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships'>Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships</a> <small> Interview with Colin Farrington for CIPR Student&#8217;s Blog by...</small></li></ol>

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			<content:encoded><![CDATA[<h2><strong>An interview with the first lecturer in our new CIPR Diploma course</strong></h2>
<p><span id="more-798"></span></p>
<p><span style="color: #993300"><strong></strong></span></p>
<p><div id="attachment_799" class="wp-caption alignright" style="width: 310px"><strong></strong><strong><a href="http://apeironcommunication.com/blogs/cipr/files/2011/02/dscf4823.jpg"><img class="size-medium wp-image-799" src="http://apeironcommunication.com/blogs/cipr/files/2011/02/dscf4823-300x225.jpg" alt="Richard teaching Diploma" width="300" height="225" title="Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers" /></a></strong><p class="wp-caption-text">Richard teaching Diploma</p></div></p>
<p><span style="color: #993300"><strong>Richard, after the first lecturing session you spent at Apeiron Academy teaching CIPR’s Diploma in PR, what are your initial impressions of the Bulgarian PR students?</strong></span></p>
<p>I met some very sophisticated practitioners working in international organisations in a multilingual environment. It’s additionally impressive that they’re willing to study for a professional qualification in English (not necessarily one of their languages in the workplace).</p>
<p><strong><span style="color: #993300">Students were introduced to a large amount of theory in their first module. What is most important in the absorption of such large amount of PR knowledge? How would it be easier to  learn and understand all this theory?</span></strong></p>
<p>Rather than teaching lots of theory, my intention was to put it all in context, and so make their future study easier. All educators say this: we don’t try to teach – we encourage people to learn.</p>
<p><span style="color: #993300"><strong>How CIPR Diploma in PR helps the development of PR specialists? Which are the strengths of this qualification?</strong></span></p>
<p>I’ve noticed a connection between the Diploma qualification and success in public relations careers, but there are several possible explanations for this. It could be that the qualification spurs people to success. But it could be that the qualification is attempted by the more ambitious and thoughtful practitioners. Either way, the high level content of the course should help with arguments that need to be made with senior colleagues over the role and significance of public relations and communication management. We are helping to develop a new generation of reflective practitioners.</p>
<p><strong><span style="color: #993300">You are committed to teaching at the expense of practice. Isn’t the teaching task sometimes more difficult than being a practitioner? What is it to be a PR tutor?</span></strong></p>
<p>Teachers, like PR practitioners, are communicators; and both can usually only achieve results indirectly. I do sometimes feel that teaching is the biggest challenge of my PR career.</p>
<p><strong><span style="color: #993300">What are the things that PR professionals forget most often at the expense of achieving communication goals? What would be the values of your own PR company, if you had one?</span></strong></p>
<p>I have run my own PR business and managed PR teams. And I’ve always tried to tell the truth – even when it’s at the expense of picking up business in the short-term. (It’s a trait, though, that’s more comfortable for a lecturer than for a practitioner.) One thing I was always willing to do was to put important external relationships ahead of relationships with employers and clients. Clients come and go, but in PR you are only as good as your relationships with key opinion formers.</p>
<p><span style="color: #993300"><strong>Do you believe in excellence? Do you think PR professionals should embrace some kind of personal working standards before starting every new PR project?</strong></span></p>
<p>Again, I do feel we should tell the truth. One truth we should tell is over the limitations of PR. We should promise less and deliver more.</p>
<p><span style="color: #993300"><strong>What are you expectations for the development of the PR profession in 2011? Do you think that PR specialists will have to add some to typical HR skills and responsibilities to their expertise?</strong></span></p>
<p>I looked out at my class of postgraduate students in Leeds today and told them I envied them. There is so much change in the internal and external environments that this is a great time to be a young communicator. I predict that the PR departments of the future will be larger than they are now, and will embrace many more disciplines than currently come under the umbrella of public relations. (There will be much more data gathering and analysis, for example.) Yet those larger departments will probably be given a different name than public relations.</p>
<p>- - - -</p>
<p><em><strong><a href="http://apeironcommunication.com/blogs/cipr/files/2011/02/img_cipr_lectors_richard_bailey.jpg"><img class="size-thumbnail wp-image-802 alignright" src="http://apeironcommunication.com/blogs/cipr/files/2011/02/img_cipr_lectors_richard_bailey-150x146.jpg" alt="img cipr lectors richard bailey 150x146 Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers" width="120" height="117" title="Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers" /></a> * Richard Bailey</strong> is a public relations educator with  experience of teaching at   undergraduate, postgraduate and professional  levels. He is CIPR-approved  professional trainer and course leader on  the CIPR Advanced Certificate and Diploma qualifications. He was Apeiron Academy&#8217;s first lecturer in on CIPR&#8217;s Diploma in PR course started 2011. </em></p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2011/02/09/the-forth-cipr-diploma-in-pr-course-in-bulgaria-started-whats-next/' rel='bookmark' title='Permanent Link: The Forth CIPR Diploma in PR Course in Bulgaria started! What&#8217;s next?'>The Forth CIPR Diploma in PR Course in Bulgaria started! What&#8217;s next?</a> <small>Some words after our first lesson&#8230; And it finally happened!...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2010/11/17/cipr-tv-in-conversation-with-richard-millar-ceo-of-hill-knowlton-uk/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK'>CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK</a> <small>Last week CIPR TV had the honour to interview Richard...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2009/05/19/colin-farrington-pr-professionals-should-be-involved-in-the-strategic-direction-of-organisations-%e2%80%93-not-simply-in-the-media-relationships/' rel='bookmark' title='Permanent Link: Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships'>Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships</a> <small> Interview with Colin Farrington for CIPR Student&#8217;s Blog by...</small></li></ol></p>
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		<title>The Forth CIPR Diploma in PR Course in Bulgaria started! What’s next?</title>
		<link>http://apeironcommunication.com/blogs/cipr/2011/02/09/the-forth-cipr-diploma-in-pr-course-in-bulgaria-started-whats-next/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2011/02/09/the-forth-cipr-diploma-in-pr-course-in-bulgaria-started-whats-next/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 16:27:13 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Alison Theaker]]></category>

		<category><![CDATA[Century of Spin]]></category>

		<category><![CDATA[CIPR Diloma in PR]]></category>

		<category><![CDATA[Richard Bailey]]></category>

		<category><![CDATA[What is PR]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=778</guid>
		<description><![CDATA[Some words after our first lesson&#8230;

And it finally happened! On 29 January 2011 the small student group from the forth course for CIPR Diploma in PR were welcomed at Apeiron  Academy for their first lectures in the qualification. It started well and we are all prepared for a profound PR education that will last [...]

<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/>
подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/02/12/and-the-cipr-internal-communications-certificate-started%e2%80%a6/' rel='bookmark' title='Permanent Link: And the CIPR Internal Communications Certificate started…'>And the CIPR Internal Communications Certificate started…</a> <small>The first lecturing session passed&#8230;what we learned?  - - -...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2011/03/01/alisontheakerinterview/' rel='bookmark' title='Permanent Link: Alison Theaker*: &#8220;It is important to make sure that professionals do not over-promise what can be achieved - PR can only give you the reputation you deserve&#8221;'>Alison Theaker*: &#8220;It is important to make sure that professionals do not over-promise what can be achieved - PR can only give you the reputation you deserve&#8221;</a> <small>Interview by Yasen Tsenkov - - - - - -...</small></li></ol>

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			<content:encoded><![CDATA[<h2><strong>Some words after our first lesson&#8230;</strong></h2>
<p><span id="more-778"></span></p>
<p>And it finally happened! On 29 January 2011 the small student group from the forth course for CIPR Diploma in PR were welcomed at Apeiron  Academy for their first lectures in the qualification. It started well and we are all prepared for a profound PR education that will last approximately 12 months and will include several lecturing sessions and 3 exams&#8230;</p>
<p>The tutor that introduced to the students their first module from the teaching program was <a href="http://apeironacademy.com/lectors/cipr_lectors_richard_bailey_eng.html" target="_blank">Richard Bailey</a>. He was visiting Bulgaria for the first time with his wife and without a doubt was in very good mood&#8230;And maybe questioning himself how the lecturing days will pass as he didn&#8217;t know anything about Bulgaria and its people. But that was just in the first 15 minutes. <img src='http://apeironcommunication.com/blogs/cipr/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="The Forth CIPR Diploma in PR Course in Bulgaria started! Whats next?" /> </p>
<p><div id="attachment_779" class="wp-caption aligncenter" style="width: 310px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/02/dscf4828.jpg"><img class="size-medium wp-image-779" src="http://apeironcommunication.com/blogs/cipr/files/2011/02/dscf4828-300x225.jpg" alt="Richard in action." width="300" height="225" title="The Forth CIPR Diploma in PR Course in Bulgaria started! Whats next?" /></a><p class="wp-caption-text">Richard in action.</p></div></p>
<p>The first module that the students covered in their 2-day lecturing session was named <strong>&#8216;Introduction to PR Theory and Practice&#8217;</strong>and included such topics as:</p>
<p>• &#8216;What is and what is NOT PR&#8217;</p>
<p>• &#8216;What is to be studying PR&#8217;;</p>
<p>• &#8216;What are the perspectives on PR (Golden Age of PR or Century of Spin?)&#8217;;</p>
<p>• some PR theories and systems and their pros and cons.</p>
<p>The second lecturing day was devoted to<strong> public relations and management</strong>.</p>
<p><div id="attachment_780" class="wp-caption aligncenter" style="width: 310px"><a href="http://apeironcommunication.com/blogs/cipr/files/2011/02/dscf4833.jpg"><img class="size-medium wp-image-780" src="http://apeironcommunication.com/blogs/cipr/files/2011/02/dscf4833-300x225.jpg" alt="The students and Richard having a laugh." width="300" height="225" title="The Forth CIPR Diploma in PR Course in Bulgaria started! Whats next?" /></a><p class="wp-caption-text">The CIPR students and Richard.</p></div></p>
<p><strong>See more pictures at our <a href="http://www.flickr.com/photos/apeironacademy/sets/72157625975592322/" target="_blank">Flickr profile</a>.</strong></p>
<p>And so&#8230;our group made their initial steps in the Diploma course but more is to follow!</p>
<p>Second lecturing session is this weekend and the lecturer will be <strong>Alison Theaker. </strong></p>
<p><strong> </strong></p>
<p><a href="http://apeironcommunication.com/blogs/cipr/files/2011/02/alisonothernewpic.jpg"><img class="size-full wp-image-781 alignright" src="http://apeironcommunication.com/blogs/cipr/files/2011/02/alisonothernewpic.jpg" alt="alisonothernewpic The Forth CIPR Diploma in PR Course in Bulgaria started! Whats next?" width="155" height="160" title="The Forth CIPR Diploma in PR Course in Bulgaria started! Whats next?" /></a>She<strong> </strong>has 25 years experience in public relations and management as a practitioner, academic and author. Alison has excellent interpersonal and organisational skills and expertise in copywriting, editing, in-house PR, and freelance journalism. She is author of the <a href="http://cw.routledge.com/textbooks/9780415428026/" target="_blank"><em>The Public Relations Handbook</em></a>, a standard text in PR. Co-ordinator of the first SW PR practitioners Conference, <em>Behind the Spin</em>,in 2006. As the first Head of Education for the CIPR, built a bridge between practice and education in PR.</p>
<p>So prepare for another weekend filled with fresh and exciting PR education and hopefully knowledge! <strong>See you on Saturday!</strong></p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/02/12/and-the-cipr-internal-communications-certificate-started%e2%80%a6/' rel='bookmark' title='Permanent Link: And the CIPR Internal Communications Certificate started…'>And the CIPR Internal Communications Certificate started…</a> <small>The first lecturing session passed&#8230;what we learned?  - - -...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2011/03/01/alisontheakerinterview/' rel='bookmark' title='Permanent Link: Alison Theaker*: &#8220;It is important to make sure that professionals do not over-promise what can be achieved - PR can only give you the reputation you deserve&#8221;'>Alison Theaker*: &#8220;It is important to make sure that professionals do not over-promise what can be achieved - PR can only give you the reputation you deserve&#8221;</a> <small>Interview by Yasen Tsenkov - - - - - -...</small></li></ol></p>
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		<title>CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK</title>
		<link>http://apeironcommunication.com/blogs/cipr/2010/11/17/cipr-tv-in-conversation-with-richard-millar-ceo-of-hill-knowlton-uk/</link>
		<comments>http://apeironcommunication.com/blogs/cipr/2010/11/17/cipr-tv-in-conversation-with-richard-millar-ceo-of-hill-knowlton-uk/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 12:21:20 +0000</pubDate>
		<dc:creator>Yasen T.</dc:creator>
		
		<category><![CDATA[Interview]]></category>

		<category><![CDATA[CIPR TV]]></category>

		<category><![CDATA[Hill & Knowlton]]></category>

		<category><![CDATA[PR programmes]]></category>

		<category><![CDATA[retail organization]]></category>

		<category><![CDATA[Richard Miller]]></category>

		<guid isPermaLink="false">http://apeironcommunication.com/blogs/cipr/?p=762</guid>
		<description><![CDATA[Last week CIPR TV had the honour to interview Richard Miller, CEO of Hill &#38; Knowlton UK - one of the leading consultancy agencies in the world.


In the 20 min conversation Richard talked about  how retail organisations measure and modify their PR programmes in  response to sales data, his  views on the [...]

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подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/10/27/cipr-tv-in-conversation-with-robert-phillips-uk-ceo-of-edelman/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Robert Phillips, UK CEO of Edelman'>CIPR TV in conversation with Robert Phillips, UK CEO of Edelman</a> <small>On 20 October the guest of CIPR TV was Robert Phillips, UK...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2010/09/30/cipr-tv-in-conversation-with-mark-borkowski-md-borkowski/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Mark Borkowski, MD, Borkowski'>CIPR TV in conversation with Mark Borkowski, MD, Borkowski</a> <small>Mark Borkowski, MD of Borkowski, joined CIPR TV on the...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2011/02/13/richard-bailey-clients-come-and-go-but-in-pr-you-are-only-as-good-as-your-relationships-with-key-opinion-formers/' rel='bookmark' title='Permanent Link: Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers'>Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers</a> <small>An interview with the first lecturer in our new CIPR...</small></li></ol>

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			<content:encoded><![CDATA[<p><strong>Last week CIPR TV had the honour to interview <a href="http://www.hillandknowlton.co.uk/Richard_Millar_CEO" target="_blank">Richard Miller, CEO of Hill &amp; Knowlton UK</a> - one of the leading consultancy agencies in the world.</strong><strong><br />
<em></em><br />
<span id="more-762"></span></strong></p>
<p>In the 20 min conversation Richard talked about  how retail organisations measure and modify their PR programmes in  response to sales data, his  views on the role of PR in change and internal communications, both  for  clients and at Hill &amp; Knowlton as it moves to a new sector  based  model.</p>
<p style="text-align: center"><!-- Smart Youtube --><span class="youtube"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/MPOUdyvB1Xs&amp;rel=1&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=&amp;fs=1&amp;hl=en&amp;autoplay=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;feature=player_embedded" /><param name="allowFullScreen" value="true" /><embed wmode="transparent" src="http://www.youtube.com/v/MPOUdyvB1Xs&amp;rel=1&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=&amp;fs=1&amp;hl=en&amp;autoplay=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;feature=player_embedded" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="355" ></embed><param name="wmode" value="transparent" /></object></span><br />
<a href="http://apeironcommunication.com/blogs/cipr/files/2010/11/richard_millar.jpg"><br />
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<p><em></em><br />
<em></em><br />
<a href="http://apeironcommunication.com/blogs/cipr/files/2010/11/richard_millar.jpg"><img class="size-thumbnail wp-image-764 alignright" src="http://apeironcommunication.com/blogs/cipr/files/2010/11/richard_millar-150x150.jpg" alt="richard millar 150x150 CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK " width="150" height="150" title="CIPR TV in conversation with Richard Millar, CEO of Hill &amp; Knowlton UK " /></a>Robert is a senior consumer marketing practitioner that has crossed from  agency to in-house and back again.</p>
<p>Prior to taking the UK CEO role at Hill &amp; Knowlton, Richard was  the Consumer Marketing UK Practice Head and leader of the agency&#8217;s  retail practice with clients including B&amp;Q and Sainsbury&#8217;s.</p>
<p>The retail environment is arguably one of the toughest sectors in  which to operate. Daily sales logs shine a harsh light on the results  from PR and other forms of marketing.</p>


<img class="postSeperator" src="http://apeironcommunication.com/blogs/wp-content/themes/default/images/postSeperator.gif" alt="seperator"/><p>подобни статии:<ol><li><a href='http://apeironcommunication.com/blogs/cipr/2010/10/27/cipr-tv-in-conversation-with-robert-phillips-uk-ceo-of-edelman/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Robert Phillips, UK CEO of Edelman'>CIPR TV in conversation with Robert Phillips, UK CEO of Edelman</a> <small>On 20 October the guest of CIPR TV was Robert Phillips, UK...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2010/09/30/cipr-tv-in-conversation-with-mark-borkowski-md-borkowski/' rel='bookmark' title='Permanent Link: CIPR TV in conversation with Mark Borkowski, MD, Borkowski'>CIPR TV in conversation with Mark Borkowski, MD, Borkowski</a> <small>Mark Borkowski, MD of Borkowski, joined CIPR TV on the...</small></li><li><a href='http://apeironcommunication.com/blogs/cipr/2011/02/13/richard-bailey-clients-come-and-go-but-in-pr-you-are-only-as-good-as-your-relationships-with-key-opinion-formers/' rel='bookmark' title='Permanent Link: Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers'>Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers</a> <small>An interview with the first lecturer in our new CIPR...</small></li></ol></p>
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