tag:blogger.com,1999:blog-3510411149094070545Sat, 30 Jul 2011 16:48:06 +0000promotionmobilejaguarmediagoogle motion chartgoogle wavevisualizationpodcastmagazinepumaMitsubishiadidashybrid3d projectionroeweretailambientpresentation design videoalternative energyairlineoutdoorchange marketing chinalingerieconsumersgreensexsecond lifegraphic designMedia convergencerubbishinfographicschina mediafuture mediaukinnovationthinner youhsbcvideomarketingBYDchinavirtual worldssocial mediabritish airwaysbrand experienceeconomistcarhttp://anotherdayatthemill.blogspot.com/noreply@blogger.com (markinshanghai)Blogger38125tag:blogger.com,1999:blog-3510411149094070545.post-6776747929661081990Wed, 02 Dec 2009 09:05:00 +00002009-12-02T17:12:17.951+08:00google waverubbishmarketingI've been hearing bits and bobs about Google Wave and as with almost anything Google (or Apple) touch, seems that most people are like kids after too many sweets just thinking about the next new thing.So I went to my favourite browser (Google of course) and searched Google Wave and went here. What greeted me was an excruciatingly boring 1 hour 20 minute video / seminar introducing the product. http://anotherdayatthemill.blogspot.com/2009/12/google-wave-boring-boring-boring.htmlnoreply@blogger.com (markinshanghai)1tag:blogger.com,1999:blog-3510411149094070545.post-812270196801132105Fri, 30 Oct 2009 06:40:00 +00002009-10-30T14:52:22.526+08:00 This guy claims to be the world's fastest nudist. Watch him running around NYC. Turns out to be a very smart bit of viral marketing by Zappo's, an online shoe retailer. I think this guy has definitely been to the Will Ferrell school of acting. Watch the video, it's funny. http://anotherdayatthemill.blogspot.com/2009/10/worlds-fastest-nudist.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-6077111402491961093Wed, 26 Aug 2009 04:25:00 +00002009-08-26T12:37:32.777+08:00thinner youThis is a simple and I imagine very popular business idea - get skilled digital artists to alter personal photographs to illustrate what you would like like if you lost a certain ammount of weight. It's a vain concept, but people are vain, so I think it will be popular. I think they should do 'a fatter you' as well, so that you get an image of youselef as you currently are, plus the thinner youhttp://anotherdayatthemill.blogspot.com/2009/08/thinner-you.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-480126727536417730Wed, 26 Aug 2009 02:46:00 +00002009-08-26T10:52:01.606+08:00social mediaJohn V. Willshire runs a great blog out of PHD London office called Feeding the Puppy. One of his recent posts includes an interesting presentation that manages to use every istockphoto image of a bonfire to build an analogy of how social media campaigns differ from advertising. Advertising Fireworks, Social BonfiresView more presentations from John V Willshire.You should check out John's blog http://anotherdayatthemill.blogspot.com/2009/08/social-media-vs-advertising-analogy.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-2090286611645339766Wed, 26 Aug 2009 02:20:00 +00002009-08-26T10:36:42.331+08:00second lifevirtual worldsfuture mediaHere's a really interesting graphical representation from KZero of the population sizes (based on registered users) of many different virtual worlds. A wonderfully simple to understand chart that shows how long the world has been in existence, the size of the population base and the average user age. It's clear immediately how popular these worlds are with kids and teens, with Habbo being the http://anotherdayatthemill.blogspot.com/2009/08/population-sizes-of-virtual-worlds-from.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-4576978934859481674Tue, 25 Aug 2009 14:11:00 +00002009-08-25T22:20:46.153+08:00visualizationinfographicsThis feeds my fetish for all things visual as well as a mild obsession with food. A really simple but very interesting way to show the calorific content of different foods by showing an actual image of that quantity of food that delviers the 200 calories. From infosthetics and wisegeekhttp://anotherdayatthemill.blogspot.com/2009/08/what-does-200-calories-look-like.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-5381622522401994455Tue, 18 Aug 2009 17:29:00 +00002009-08-19T01:35:13.062+08:00infographicsgraphic designI love infographics. It seems like such an amazing skill to have, to be able to take lots of complex data and graphically represent it so that people who often have little understanding of the complexities of the subject can easily grasp the core information. In the world of media, there is a lot we could learn from this discipline to get us away from the endless charts and numbers. Check out http://anotherdayatthemill.blogspot.com/2009/08/infographics.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-8652441554307598729Tue, 18 Aug 2009 17:03:00 +00002009-08-19T01:13:30.746+08:00british airwaysbrand experienceairlineI had to fly to London from Beijing via Hong Kong overnight last night and straight into the office in London. I'm lucky enough to get to fly business class and am a bit of a geek about comparing different airlines. The BA flight from Hong Kong to Heathrow was on a brand new plane with their new Club World cabin. It was interesting that half the seats in business are rear facing - one of them http://anotherdayatthemill.blogspot.com/2009/08/british-airways-brand-experience-its.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-68790034447454308Thu, 13 Aug 2009 08:14:00 +00002009-08-13T16:40:29.191+08:00I was thinking of subscribing to Wired and the above is their offer (US residents) - US$10 for 12 issues and they give you a T-shirt as well. GQ had a similar priced offer (below). I know that times are bad for publishers but when magazines with good quality content, like Wired are virtually having to give their product away (I'm sure $10 wouldn't even cover their p&p costs) and most magazines http://anotherdayatthemill.blogspot.com/2009/08/are-magazines-really-dying.htmlnoreply@blogger.com (markinshanghai)1tag:blogger.com,1999:blog-3510411149094070545.post-7300814461331342320Thu, 13 Aug 2009 07:38:00 +00002009-08-13T15:58:29.721+08:00There's an interesting article at Wired, talking about how the popular mini laptop computers came to be. They make a really interesting point that the netbooks totally buck the 'laws' of the category which has always been an evolution of performance, storage and capabilities. The netbooks are essentially stripped down laptops, probably of about equal performance to a laptop from 5 years ago. Theyhttp://anotherdayatthemill.blogspot.com/2009/08/story-of-mini-laptops-netbooks.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-9068853055594475136Wed, 12 Aug 2009 07:02:00 +00002009-08-12T15:03:02.217+08:00This is an interesting example of new media. In the right instances I think this could be used very creatively.http://anotherdayatthemill.blogspot.com/2009/08/interesting-media.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-8360321484979199113Fri, 31 Jul 2009 04:33:00 +00002009-07-31T12:35:50.772+08:00This makes me wonder if this is the kind of world my children will be experiencing when they are college age?http://anotherdayatthemill.blogspot.com/2009/07/microsofts-perspective-on-role.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-8928245592211658640Thu, 30 Jul 2009 14:27:00 +00002009-07-30T22:31:24.630+08:00ambient3d projectionoutdoorWatch the video. It's amazing. 555 KUBIK_ extended version from urbanscreen on Vimeo.This was a projection onto a gallery in Hamburg to create optical illusions. I would love to do a project like this.http://anotherdayatthemill.blogspot.com/2009/07/amazing-3d-projection.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-8621827993121837741Thu, 30 Jul 2009 14:16:00 +00002009-07-30T22:23:29.848+08:00promotionukretailA London clothes shop has an innovative way to drive sales - a daily discount equivalent to the temperature that day. The hotter it gets, the more discount they offer. This is a smart move as typically retail sales drop when the weather gets hot (apart from ice cream) and as we're talking about London, the discounts the retailer needs to absorb are never going to be too big, are they?Story fromhttp://anotherdayatthemill.blogspot.com/2009/07/innovate-but-simple-way-to-drive-sales.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-3994078337562825169Tue, 09 Jun 2009 11:31:00 +00002009-06-10T12:15:15.566+08:00china mediaMedia convergencegoogle motion chartThis is an amazing gadget add on to Google Docs, which allows you to review 5 differnt data variables at once. Most useful is that it allows one of those variables to be time, so you can see how the data changes over time.In the graph above, if you hit the play button you'll see 30 cities in China, with 3 highlighted - Shanghai, Beijing and Hangzhou. The vertical axis is time spent online each http://anotherdayatthemill.blogspot.com/2009/06/google-motion-graphs.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-6005489747617657696Tue, 09 Jun 2009 07:27:00 +00002009-06-09T15:31:28.522+08:00presentation design videoThis 3-minute video presentation called Built to Last won first prize in The Congress for the New Urbanism video contest a few weeks ago. The rules for the contest were simple: "Create a 3-minute maximum video that illustrates how the principles of New Urbanism - density, design and walkability - can effectively respond to current environmental challenges that we face." (From http://http://anotherdayatthemill.blogspot.com/2009/06/great-presentation-design.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-7043048693964062071Tue, 09 Jun 2009 05:55:00 +00002009-06-09T14:04:37.994+08:00I had to go to IKEA in Beijing last week and was amused to see several people quite happily having a nice sleep on the furniture. This was about 5 in the afternoon. http://anotherdayatthemill.blogspot.com/2009/06/ikea-beijing.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-5428777419990384679Fri, 24 Apr 2009 08:20:00 +00002009-04-24T16:49:09.763+08:00Embedded video from CNN Videohttp://anotherdayatthemill.blogspot.com/2009/04/female-consumers-in-china-from-cnn.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-2653508849827226620Mon, 23 Mar 2009 01:46:00 +00002009-03-23T09:58:14.298+08:00videopumaadidasThere's a really interesting contrast of marketing videos by rival sports brands Adidas and Puma on DesignNotes. One is so-so, the other seems hopelessly try hard. See if you agree which is which...First off, Puma:And next Adidas:I can tell you as a Mancunian that the flat, uninspired drawl of the Ting Tings in the Adidas video has nothing to do with their Mancunian accents and I think http://anotherdayatthemill.blogspot.com/2009/03/crap-marketing.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-9198108828248724121Mon, 23 Mar 2009 01:36:00 +00002009-03-23T09:43:10.033+08:00Media convergencepodcastmagazineeconomistIn an interesting example of media convergence, The Economist has made its entire magazine available in audio format. From their site, "the audio edition contains word-for-word recordings of all articles published in The Economist, read by professional broadcasters and actors. It is ideal for anyone who wants to listen to articles while travelling, exercising or just relaxing."If you subscribe tohttp://anotherdayatthemill.blogspot.com/2009/03/media-convergence.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-6878710081320337468Mon, 23 Mar 2009 01:09:00 +00002009-03-23T09:26:40.081+08:00 Lane Crawford have launched an interesting blog campaign where they have got famous fashion photographer Tommy Ton, to take pictures of interesting fashions he sees out and about while going to the leading fashion shows around the world. I think this is a brilliant example of the company using new media to provide engaging content which is very relevant for Lane Crawford and helps to further http://anotherdayatthemill.blogspot.com/2009/03/lane-crawford-fashion-blog.htmlnoreply@blogger.com (markinshanghai)1tag:blogger.com,1999:blog-3510411149094070545.post-6948624936831097007Thu, 12 Mar 2009 02:00:00 +00002009-03-12T10:03:57.131+08:00There's an interesting post on www.littleredbook.cn about luxury goods in China. It's only a straight forward overview perspective, but if you're interested in this area, it's worth a read.http://anotherdayatthemill.blogspot.com/2009/03/luxury-goods-culture-in-china.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-3769741405871280109Fri, 27 Feb 2009 08:49:00 +00002009-02-27T16:57:38.929+08:00It's nice to see someone else has a liking for tactile, printed things. Tim Milne from Aromatic has started a concept in the UK with the Royal Mail to send out 30,000 of these sampler boxes with a range of products from toiletries to candy to books and music.I particularly like the idea about sending people the first chapter or two of a book - an idea we also had recently for one of our clients. http://anotherdayatthemill.blogspot.com/2009/02/free-samples.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-1106372042288742814Fri, 27 Feb 2009 05:50:00 +00002009-02-27T13:54:53.975+08:00hsbcinnovationmagazinemediaThis is a great bit of marketing from HSBC Premier. At Heathrow T1, they gave travellers the opportunity to hand pick up to 32 different articles from a range of magazines to be bound into their own, pensonal title. What a brilliant idea - great brand and product fit, engages with the customer and adds value. The consumers in the video seem pretty happy.Courtesy of PSFKhttp://anotherdayatthemill.blogspot.com/2009/02/hsbc-lets-travellers-compile-their-own.htmlnoreply@blogger.com (markinshanghai)0tag:blogger.com,1999:blog-3510411149094070545.post-109486906450409029Fri, 20 Feb 2009 14:17:00 +00002009-02-22T22:56:28.885+08:00