tag:blogger.com,1999:blog-4751408485614919802009-11-11T18:09:16.665+01:00marketing / pub / marques / campagnes / positionnement. Mes 7 secteurs préférés: <strong>E</strong>-commerce, <strong>C</strong>ontenus, <strong>M</strong>édias, <strong>R</strong>etail, <strong>T</strong>ourisme, <strong>L</strong>uxe et <strong>A</strong>utomobileAndryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.comBlogger1072125andrymarketinghttp://feedburner.google.comSubscribe with Mon Yahoo!Subscribe with NetvibesSubscribe with GoogleSubscribe with Wikiotag:blogger.com,1999:blog-475140848561491980.post-91647420451917190012009-11-10T20:55:00.003+01:002009-11-10T20:56:24.529+01:002009-11-10T20:56:24.529+01:00<object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/iicabKnVAV8&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"> </param> <param name="allowFullScreen" value="true"> </param> <param name="allowScriptAccess" value="always"> </param> <embed src="http://www.youtube.com/v/iicabKnVAV8&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object><br /> <a href="http://adweek.blogs.com/adfreak/2009/11/florida-keys-ads-say-theres-no-app-for-that.html">via</a><br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-9164742045191719001?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=4skUaMhBQcY:pl2AnKUgZ7k:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=4skUaMhBQcY:pl2AnKUgZ7k:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/4skUaMhBQcY" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/theres-no-app-for-that-florida-keys.htmltag:blogger.com,1999:blog-475140848561491980.post-14607184854274286702009-11-10T20:54:00.001+01:002009-11-10T20:54:57.645+01:002009-11-10T20:54:57.645+01:00<img src="http://www.ebuzzing.com/statsimagesp/7120_686_50280_1233_1325.jpg" border="0" /><p>Je traite occasionnellement de <a rel="nofollow" href="http://www.marketing-pub.fr/search/label/Humanitaire%20philantropie%20et%20causes"><strong>causes </strong>solidaires</a> ou d'utilit&eacute; publique dans mon blog. Et le <strong>handicap </strong>est un cause qui me tient &agrave; coeur.</p> <p>&nbsp;</p> <div align="center"><a rel="nofollow" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.semaine-emploi-handicap.com/?rt75=8122&amp;wx=42"><img src="http://www.ebuzzingvideo.com/banniere/adapt/logo.png" alt="" /><br /> </a></div> <p><br /> Je relaie donc avec plaisir la<strong> Semaine pour l&rsquo;emploi des personnes handicap&eacute;es,</strong> une semaine nationale de sensibilisation et d&rsquo;actions cr&eacute;&eacute;e en 1997 par l&rsquo;<a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.semaine-emploi-handicap.com/?rt75=8122&amp;wx=42">ADAPT</a>, une association loi 1901, reconnue d&rsquo;utilit&eacute; publique.&nbsp;Voici une vid&eacute;o de pr&eacute;sentation de la&nbsp;<a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.semaine-emploi-handicap.com/?rt75=8122&amp;wx=52">Semaine pour l'Emploi des Personnes Handicap&eacute;es</a>&nbsp;pour commencer:</p> <p>&nbsp;</p> <center><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/xUMJgd8iIVk&color1=0xb1b1b1&color2=0xcfcfcf&hl=fr&feature=player_embedded&fs=1"> </param> <param name="allowFullScreen" value="true"> </param> <param name="allowScriptAccess" value="always"> </param> <embed src="http://www.youtube.com/v/xUMJgd8iIVk&color1=0xb1b1b1&color2=0xcfcfcf&hl=fr&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></center> <p>&nbsp;</p> <p><br /> <br /> Pour sensibiliser le plus grand nombre <strong>(les entreprises et le grand public</strong>) &agrave; la probl&eacute;matique de l&rsquo;emploi des travailleurs handicap&eacute;s, un plan de communication et 150 actions locales sur le terrain seront men&eacute;es prochainement du 16 au 22 novembre 2009.</p> <div align="center"><a rel="nofollow" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.semaine-emploi-handicap.com/?rt75=8122&amp;wx=52"><span style="color: rgb(41, 41, 41); font-family: verdana; font-size: 12px; line-height: 20px;"><img width="300" height="100" src="http://www.ebuzzingvideo.com/banniere/adapt/image1.png" alt="" /></span></a></div> <p><br /> <br /> Pour &ecirc;tre concret et sensibiliser le plus grand nombre, diff&eacute;rents outils de communication seront d&eacute;ploy&eacute;s:</p> <ul> <li>Guides pratiques destin&eacute;s aux candidats handicap&eacute;s et aux recruteurs</li> <li>Handibarom&egrave;tre</li> <li>Quizz ludique autour du handicap sur le site www.semaine-emploi-handicap.com</li> <li>Nouveaut&eacute; cette ann&eacute;e, le lancement d&rsquo;un&nbsp;<a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/pactecitoyen.travaillerensemble.net/?rt75=8122&amp;wx=62">Pacte Citoyen</a>&nbsp;sur Internet pour interpeler la soci&eacute;t&eacute; civile et faire s&rsquo;engager le plus grand nombre en faveur de l&rsquo;emploi des personnes handicap&eacute;es.&nbsp;Objectif : plus de 100 000 signatures!&nbsp;Symbolique, l&rsquo;engagement est simplifi&eacute;, une simple signature &eacute;lectronique suffisant.</li> <li>Des&nbsp;<strong>forums&nbsp;</strong>pour l'emploi; afin de r&eacute;unir des entreprises qui recrutent. Comme le dit l'ADAPT&nbsp;<em>&quot;c'est en cr&eacute;ant la rencontre que les pr&eacute;jug&eacute;s tombent&quot;</em></li> <li><em><span style="font-style: normal;">Les&nbsp;<strong>Jobdatings&nbsp;</strong>: Construit sur le m&ecirc;me principe que les speed-datings, les Jobdatings sont des entretiens professionnels de 12 minutes entre recruteurs et candidats handicap&eacute;s. Je salue le fait que les candidats sont s&eacute;lectionn&eacute;s de mani&egrave;re anonyme sur CV</span></em></li> </ul> <p>Enfin, vous vous doutez que rien ne peut se faire en 360&deg; sans les <strong>r&eacute;seaux sociaux personnels et professionnels</strong>, qui ont un traitement sp&eacute;cifique par l'ADAPT:</p> <ul> <li>Facebook : <a rel="nofollow" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.facebook.com/search/?q=l%27adapt&amp;init=quick#/group.php?gid=127440406949&amp;ref=search&amp;sid=728629279.3934756620..1&amp;rt75=8122&amp;wx=72">visiter la page Facebook d&eacute;di&eacute;e</a></li> <li>Linkedin : <a rel="nofollow" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.linkedin.com/groups?home=&amp;gid=2418007&amp;trk=anet_ug_hm&amp;rt75=8122&amp;wx=82">visiter la page Linkedin d&eacute;di&eacute;e</a></li> <li>Viadeo : <a rel="nofollow" href="http://www.ebuzzing.com/rd/7120_686_50280_1233_1325/www.viadeo.com/hu03/0021g3hccuqeftem/13eme-semaine-pour-l-emploi-des-personnes-handicapees?rt75=8122&amp;wx=92">visiter la page d&eacute;di&eacute;e avec un hub sp&eacute;cial</a></li> </ul> <p><br /> Pour rappel, <strong>l'ADAPT </strong>agit en association avec les entreprises partenaires, Adia, Areva, Groupe Caisse d'Epargne, Monster, Sodexo, Generali, GMF, Thal&egrave;s et SNCF.<br /> <br /> Un plan 360&deg; complet et concret pour une cause qui le m&eacute;rite!</p> <div style="margin: 0px;">&nbsp;</div> <div style="margin: 0px;"><a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/"><em>Article sponsoris&eacute;</em></a></div> <p>&nbsp;</p><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-1460718485427428670?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=SzJ4yZJ4hcA:3ySZH2tiEsw:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=SzJ4yZJ4hcA:3ySZH2tiEsw:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/SzJ4yZJ4hcA" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/semaine-emploi-personnes-handicapees.htmltag:blogger.com,1999:blog-475140848561491980.post-49271401711192038882009-11-09T23:51:00.000+01:002009-11-11T07:27:10.155+01:002009-11-11T07:27:10.155+01:00<div id="__ss_2426953" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/freekbijl/publishing-what-would-apple-do" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Publishing 2.0. What Would Apple Do?"><span style="font-family: Times, 'Times New Roman', serif;"><span style="font-size: medium;">Publishing 2.0. What Would Apple Do?</span></span></a><span style="font-family: Times, 'Times New Roman', serif;"><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=publishing-whatwouldappledofreekbijlpresentation-091105013005-phpapp01&stripped_title=publishing-what-would-apple-do" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=publishing-whatwouldappledofreekbijlpresentation-091105013005-phpapp01&stripped_title=publishing-what-would-apple-do" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></span><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> <span style="font-family: Times, 'Times New Roman', serif;"><span style="font-size: medium;">via&nbsp;</span></span><a href="http://www.slideshare.net/freekbijl" style="text-decoration: underline;"><span style="font-family: Times, 'Times New Roman', serif;"><span style="font-size: medium;">Freek Bijl</span></span></a><br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4927140171119203888?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=tFDet9wWA0g:u42hrAxVqkw:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=tFDet9wWA0g:u42hrAxVqkw:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/tFDet9wWA0g" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/publishing-apple-distribution-usability.htmltag:blogger.com,1999:blog-475140848561491980.post-78414863382849234462009-11-09T21:13:00.002+01:002009-11-09T21:28:48.987+01:002009-11-09T21:28:48.987+01:00<div class="separator" style="clear: both; text-align: center;"> <a href="http://www.idsgn.org/posts/new-wings-for-chrysler/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="http://www.idsgn.org/images/new-wings-for-chrysler/new-logo.jpg" width="400" /></a> </div> <div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script></div><br/> L'habile PDG des groupes Fiat et Chrysler LLC a réussi à véhiculer la direction prise par Chrysler et ses autres marques comme Dodge ou Jeep pour les années à venir. Un constructeur automobile d'origine américaine parlant de qualité-produit... Ah, la belle influence européenne! <br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7841486338284923446?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=-gez_54Urn0:zOTJVrF5Hmo:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=-gez_54Urn0:zOTJVrF5Hmo:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/-gez_54Urn0" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/logo-chrysler-llc-wings-reinvents-dodge.htmltag:blogger.com,1999:blog-475140848561491980.post-90499755828461318742009-11-09T21:02:00.001+01:002009-11-09T21:02:33.994+01:002009-11-09T21:02:33.994+01:00<object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/j1kSMcsEBb0&color1=0xb1b1b1&color2=0xcfcfcf&hl=it&feature=player_embedded&fs=1"> </param> <param name="allowFullScreen" value="true"> </param> <param name="allowScriptAccess" value="always"> </param> <embed src="http://www.youtube.com/v/j1kSMcsEBb0&color1=0xb1b1b1&color2=0xcfcfcf&hl=it&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object><br /> <a href="http://www.ibelieveinadv.com/2009/11/viagra-viagra-is-10/">via</a><br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-9049975582846131874?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=QbAf_pVvE-Q:4-GK5kGw2wo:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=QbAf_pVvE-Q:4-GK5kGw2wo:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/QbAf_pVvE-Q" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/viagra-is-10-bddp-fils-birthday.htmltag:blogger.com,1999:blog-475140848561491980.post-72021175461133984452009-11-09T20:51:00.002+01:002009-11-09T20:52:17.852+01:002009-11-09T20:52:17.852+01:00<div id="__ss_2385071" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/MENGNoCal/laura-ramos-presentation-october-29-2009" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Laura Ramos' Presentation October 29, 2009">The Social Shift in B2B Marketing - How to successfully set strategy amidst the groundswell</a><span style="font-family: Times, 'Times New Roman', serif;"><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ramosmengnocal-091030113227-phpapp01&stripped_title=laura-ramos-presentation-october-29-2009" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ramosmengnocal-091030113227-phpapp01&stripped_title=laura-ramos-presentation-october-29-2009" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>via<span style="font-family: tahoma, arial; font-size: 11px;"><span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">&nbsp;</span></span><a href="http://www.slideshare.net/MENGNoCal" style="text-decoration: underline;"><span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">MENGNoCal</span></span></a><span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">.</span></span></span></span><br /> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7202117546113398445?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=yyhoxBOgiQo:nrKkiNaEvLQ:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=yyhoxBOgiQo:nrKkiNaEvLQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/yyhoxBOgiQo" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/social-shift-b2b-marketing-groundswell.htmltag:blogger.com,1999:blog-475140848561491980.post-87208662315734318852009-11-09T20:49:00.001+01:002009-11-09T20:49:24.192+01:002009-11-09T20:49:24.192+01:00<img src="http://www.ebuzzing.com/statsimagesp/7197_692_50279_1233_1325.jpg" border="0" /><p>Le concept &quot;<a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/rd/7197_692_50279_1233_1325/www.hopperinvasion.fr">Hopper invasion</a>&quot; d&eacute;barquera en France le 18 novembre apr&egrave;s avoir d&eacute;j&agrave; envahi d'autres pays et r&eacute;gions du monde. Par exemple, voil&agrave; ce qui s'est tram&eacute; &agrave; <strong>Barcelone </strong>tr&egrave;s r&eacute;cemment, avec une invasion multicolore dans la cit&eacute; catalane de 500 vrais hoppers.&nbsp;Souvenez-vous, les <strong>hoppers </strong>sont ces fameux ballons sauteurs de notre enfance:</p> <div> <div><object height="339" width="420"><param name="movie" value="http://www.dailymotion.com/swf/xan87e" /> <param name="allowFullScreen" value="true" /> <param name="allowScriptAccess" value="always" /> <embed src="http://www.dailymotion.com/swf/xan87e" type="application/x-shockwave-flash" width="420" height="339" allowFullScreen="true" allowScriptAccess="always"></embed></object></div> <br /> Dans la r&eacute;alit&eacute; depuis le 2 novembre, des <strong>hoppers</strong>, envahissent les rues de la capitale en&nbsp;r&eacute;f&eacute;rence au g&eacute;nial film publicitaire de Saatchi &quot;<strong><em>spark something</em></strong>&quot;.<br /> <br /> Pour garder le <strong>teasing</strong>, aucune marque ni aucun <strong>branding </strong>n'est pour l'instant pr&eacute;cis&eacute; sur les ballons sauteurs, en attente de la r&eacute;v&eacute;lation pr&eacute;vue le 18 novembre. Voil&agrave; ce que &ccedil;a donne dans la rue:<br /> <span style="color: rgb(41, 41, 41); font-family: verdana; font-size: 12px; line-height: 20px;"><img width="239" height="158" src="http://www.ebuzzingvideo.com/banniere/hooper/hopper6.jpg" alt="" /></span><br /> <span style="color: rgb(41, 41, 41); font-family: verdana; font-size: 12px; line-height: 20px;"><img width="133" height="200" src="http://www.ebuzzingvideo.com/banniere/hooper/hopper8.jpg" alt="" /></span><br /> <br /> Je suis donc all&eacute; fabriquer mon propre&nbsp;<a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/rd/7197_692_50279_1233_1325/www.hopperinvasion.fr">Hopper</a>.... pour participer &agrave; la premi&egrave;re invasion mondiale en ligne. C'est tr&egrave;s basique mais bien marrant : suivez les 7 &eacute;tapes, incluez des motifs et rejoignez les 155 000 hoppers d&eacute;j&agrave; cr&eacute;&eacute;s au moment o&ugrave; j'&eacute;cris cet article.<br /> <div style="clear: both; text-align: center;" class="separator"><a style="margin-left: 1em; margin-right: 1em;" imageanchor="1" href="http://4.bp.blogspot.com/_YIVheNsbRJw/SvXhYETsf6I/AAAAAAAAD24/x9Zdy0_hfTw/s1600-h/hopper+invasion+sony+ericsson+make+believe+1.jpg"><img border="0" src="http://4.bp.blogspot.com/_YIVheNsbRJw/SvXhYETsf6I/AAAAAAAAD24/x9Zdy0_hfTw/s400/hopper+invasion+sony+ericsson+make+believe+1.jpg" alt="" /></a></div> <div style="clear: both; text-align: center;" class="separator">A votre tour de cr&eacute;er le v&ocirc;tre!</div> <div style="clear: both; text-align: center;" class="separator"><a style="margin-left: 1em; margin-right: 1em;" imageanchor="1" href="http://4.bp.blogspot.com/_YIVheNsbRJw/SvXjgmuGfFI/AAAAAAAAD3A/mM7lCJ6RY8Q/s1600-h/hopper+invasion+sony+ericsson+make+believe+2.jpg"><img border="0" src="http://4.bp.blogspot.com/_YIVheNsbRJw/SvXjgmuGfFI/AAAAAAAAD3A/mM7lCJ6RY8Q/s320/hopper+invasion+sony+ericsson+make+believe+2.jpg" alt="" /></a></div> <br /> D'un point de vue marketing multicanal, cette op&eacute;ration culminera&nbsp;en beaut&eacute;&nbsp;le 18 novembre avec un reveal et un plan massif:<br /> <ul> <li><strong>L'habillage dynamique de la homepage</strong> de Yahoo va subir une invasion hors norme avec l'apparition de tous les hoppers customis&eacute;s (dont le mien ;-) &agrave; l&rsquo;&eacute;cran</li> <li>Le reveal se poursuit en parall&egrave;le en <strong>offline </strong>en communication ext&eacute;rieure (<strong>affichage&nbsp;</strong>Decaux / Smart / Total covering ligne 1)</li> <li>Et pour continuer sur le 360&deg; <strong>le canal online</strong> (+ 220 M d'impressions), le m&eacute;dia <strong>cin&eacute;ma</strong>, sans oublier le <strong>m&eacute;dia TV</strong> (habillage C+ et campagne TV &quot;classique&quot;)</li> <li>Apparemment <strong>pas de plan pres</strong>se au programme</li> </ul> Pour d&eacute;couvrir la marque (high-tech ;-) qui se trame derri&egrave;re ce lancement d'envergure... surveillez mon&nbsp;blog!</div> <p><br /> <a rel="nofollow" target="_blank" href="http://www.ebuzzing.com/"><em>Article sponsoris&eacute;</em></a></p><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8720866231573431885?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=NKftLBUHifg:81DBhMlHTzE:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=NKftLBUHifg:81DBhMlHTzE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/NKftLBUHifg" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/hopper-invasion-sony-ericsson-make.htmltag:blogger.com,1999:blog-475140848561491980.post-64967890818185421752009-11-05T22:31:00.001+01:002009-11-05T22:31:59.075+01:002009-11-05T22:31:59.075+01:00<div class="separator" style="clear: both; text-align: center;"> <a href="http://www.adpunch.org/entry/mcdonald-s-serve-wifi/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="http://www.instablogsimages.com/images/2009/11/05/img_YIh2r_22619.jpg" width="320" /></a><br /></div> <br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6496789081818542175?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zUxMkHtMsEc:nUJtfMZE2yc:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zUxMkHtMsEc:nUJtfMZE2yc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zUxMkHtMsEc" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/mcdonalds-wi-fi-free-ddb-sydney.htmltag:blogger.com,1999:blog-475140848561491980.post-16763841778211171902009-11-04T01:24:00.001+01:002009-11-04T01:24:26.667+01:002009-11-04T01:24:26.667+01:00Bravo! La <b>région Auvergne</b> est sacrément douée pour faire parler d'elle. Une série inopinée de différents buzz aura été plus <b>efficace </b>qu'une campagne de <b>tourisme institutionnel</b>.<br /> <br /> Depuis fin octobre 2009 les <a href="http://www.oublier-le-cantal-c-fatal.com/pages/films.php?id=2">spots TV</a> jugés sexistes sur le <b>fromage Cantal </b>rappellent que ce département appartient à région Auvergne. Depuis septembre 2009, les 2 sites <a href="http://www.delatentation.com/">Tentation</a> et <a href="http://auwwwergne.com/">Auwwergne</a> sur la vraie-fausse émission de téléréalité avaient même carrément provoqué une plainte de la <b>major Fox</b>, provoquant une exposition média inespérée pour la région Auvergne.<br /> <br /> Sans oublier que j'avais adoré l'opération online <a href="http://www.marketing-pub.fr/2008/12/auvergne-region-tourisme-presence.html">Gargantuagolf</a>&nbsp;dès novembre 2008!<br /> <br /> Ah, cette région Auvergne au<b> </b><a href="http://www.auvergne.info/economie-finance/un-tres-bon-bilan-touristique-pour-2009_1.html"><b>bilan touristique</b> réussi</a> donne envie d'être visitée! Vous vous souvenez que je suis <a href="http://www.marketing-pub.fr/2009/08/ete-montagne-menuires-savoie-alpes-nord.html">fan de montagne</a>&nbsp;et de tourisme vert;-)<br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-1676384177821117190?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=1tJcvJjG654:ItC7Hm-UnVA:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=1tJcvJjG654:ItC7Hm-UnVA:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/1tJcvJjG654" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/11/auvergne-region-cantal-tentation-buzz.htmltag:blogger.com,1999:blog-475140848561491980.post-35622157541844383232009-10-30T22:19:00.001+01:002009-10-30T22:19:40.681+01:002009-10-30T22:19:40.681+01:00Ah, <b>Tropicana</b>!<br /> Vous vous souvenez du fiasco du&nbsp;<a href="http://www.marketing-pub.fr/2008/10/tropicana-pepsico-gatorage-lipton.html">rebranding fluo</a>, dont les conséquences avaient été catastrophiques sur l'affinité <b>consommateur </b>et sur la baisse de <b>chiffre d'affaires</b> (-20% les 6 premières semaines je crois). L'agence coupable avait même fait son mea-culpa à l'époque:<br /> <object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/WJ4yF4F74vc&hl=fr&fs=1&"> </param> <param name="allowFullScreen" value="true"> </param> <param name="allowscriptaccess" value="always"> </param> <embed src="http://www.youtube.com/v/WJ4yF4F74vc&hl=fr&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> <br /> <br /> Depuis, <b>Tropicana </b>avait fait 180° pour revenir à son <b>identité visuelle originelle</b>, avec un <b>packaging </b>et une gamme produits toujours axée sur le <b>naturel</b>&nbsp;(évidemment avec les <a href="http://www.marketing-pub.fr/2008/12/smoothies-mdd-distributeurs-industriels.html">smoothies</a>). Parmi les nouvelles initiatives, j'adore la gamme Tropicana Kids:<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.tropicana-kids.co.uk/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://www.tropicana-kids.co.uk/content/templates/tropkids/images/win/juicebox.gif" width="170" /></a><br /></div> Je suis étonné que Tropicana Kids n'a pas encore traversé la Manche!<br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-3562215754184438323?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=9UvfA74rhC8:V7Hqt_HT8YE:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=9UvfA74rhC8:V7Hqt_HT8YE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/9UvfA74rhC8" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/tropicana-packaging-pepsico-arnell.htmltag:blogger.com,1999:blog-475140848561491980.post-52065981747024442342009-10-30T21:50:00.002+01:002009-10-30T21:52:08.327+01:002009-10-30T21:52:08.327+01:00<span style="font-family: Times, 'Times New Roman', serif;">Le secteur de la </span><b><span style="font-family: Times, 'Times New Roman', serif;">santé </span></b><span style="font-family: Times, 'Times New Roman', serif;">fait et fera de plus en plus de </span><b><span style="font-family: Times, 'Times New Roman', serif;">marketing</span></b><span style="font-family: Times, 'Times New Roman', serif;">. Offline et online, que ce soit directement à destination du public, ou indirectement via les professionnels et pharmaciens.</span><br /> <ul> <li><span style="font-family: Times, 'Times New Roman', serif;">C'est le cas de </span><a href="http://www.marketing-pub.fr/2009/03/microsoft-vision-2019-office-labs.html"><span style="font-family: Times, 'Times New Roman', serif;">Microsoft</span></a><span style="font-family: Times, 'Times New Roman', serif;"> qui explore les futures technologies de </span><b><span style="font-family: Times, 'Times New Roman', serif;">santé personnelle</span></b><span style="font-family: Times, 'Times New Roman', serif;"> de la prochaine décennie</span></li> <li><span style="font-family: Times, 'Times New Roman', serif;">J'avais aussi remarqué ce que </span><a href="http://www.marketing-pub.fr/2009/01/philips-parce-que-sante-bien-etre.html"><span style="font-family: Times, 'Times New Roman', serif;">Philips</span></a><span style="font-family: Times, 'Times New Roman', serif;"> fait en B2C et plus spécifiquement sur les produits de&nbsp;</span><b><span style="font-family: Times, 'Times New Roman', serif;">matériel B2B</span></b></li> <li><span style="font-family: Times, 'Times New Roman', serif;">Evidemment, le coeur du dispositif est mené par les fabricants de </span><b><span style="font-family: Times, 'Times New Roman', serif;">produits pharmaceutiques</span></b><span style="font-family: Times, 'Times New Roman', serif;"> comme </span><a href="http://www.marketing-pub.fr/2009/01/jnj-johnson-roc-neutrogena-btob-btoc.html"><span style="font-family: Times, 'Times New Roman', serif;">Johnson&amp;Johnson</span></a><span style="font-family: Times, 'Times New Roman', serif;">, avec un marketing grande conso et des vraies </span><b><span style="font-family: Times, 'Times New Roman', serif;">marques</span></b></li> </ul> <span style="font-family: Times, 'Times New Roman', serif;">Pour toucher le </span><b><span style="font-family: Times, 'Times New Roman', serif;">public </span></b><span style="font-family: Times, 'Times New Roman', serif;">et les </span><b><span style="font-family: Times, 'Times New Roman', serif;">patients </span></b><span style="font-family: Times, 'Times New Roman', serif;">potentiels, les réseaux sociaux sont forcément inévitables et très largement utilisés. </span><i><span style="font-family: Times, 'Times New Roman', serif;">"Social media is not a channel.. it's a conversation"... </span></i><span style="font-family: Times, 'Times New Roman', serif;">cet adage est donc aussi vrai pour le marketing de la santé, comme détaillé par l'agence </span><b><span style="font-family: Times, 'Times New Roman', serif;">Digitas Health</span></b><span style="font-family: Times, 'Times New Roman', serif;"> spécialisée verticalement sur le marketing pharma:</span><br /> <div id="__ss_2321208" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/slarcker/digitas-health-social-media-pov" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Digitas Health Social Media POV"><span style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: medium;">Digitas Health Social Media POV</span></span></a><span style="font-family: Times, 'Times New Roman', serif;"><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=dhsocialmediapovsml-091022111448-phpapp02&stripped_title=digitas-health-social-media-pov" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=dhsocialmediapovsml-091022111448-phpapp02&stripped_title=digitas-health-social-media-pov" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></span><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> <span style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: medium;">Pensez-y la prochaine fois où vous prendrez un médicament ;-)</span></span><br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5206598174702444234?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zQO5kB5QbWI:USaBK0yqyBU:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zQO5kB5QbWI:USaBK0yqyBU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zQO5kB5QbWI" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/marketing-pharma-sante-digitas-health.htmltag:blogger.com,1999:blog-475140848561491980.post-84204621747856623432009-10-23T21:52:00.003+02:002009-10-23T21:53:42.241+02:002009-10-23T21:53:42.241+02:00<div id="__ss_2304716" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/360digitalinfluence/ogilvy-on-travel-and-social-media" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Ogilvy on: Travel and Social Media"><span class="Apple-style-span" style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">Ogilvy on: Travel and Social Media</span></span></a><span style="font-family: Times, 'Times New Roman', serif;"><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=101509travellandl-091021014242-phpapp02&stripped_title=ogilvy-on-travel-and-social-media" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=101509travellandl-091021014242-phpapp02&stripped_title=ogilvy-on-travel-and-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></span><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> <span class="Apple-style-span" style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">via&nbsp;</span></span><a href="http://www.slideshare.net/360digitalinfluence" style="text-decoration: underline;"><span class="Apple-style-span" style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">360digitalinfluence</span></span></a><br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8420462174785662343?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=HhRen1yHu_M:OP6e5gL4p00:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=HhRen1yHu_M:OP6e5gL4p00:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/HhRen1yHu_M" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/ogilvy-travel-etravel-social-media-pr.htmltag:blogger.com,1999:blog-475140848561491980.post-67036877267633498632009-10-23T21:41:00.002+02:002009-10-23T21:41:59.306+02:002009-10-23T21:41:59.306+02:00<div id="__ss_2293973" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/zeusjones/modern-brands-v1" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Modern Brands V1"><span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">Modern Brands V1</span></span></a><span style="font-size: medium;"><span style="-webkit-text-decorations-in-effect: none; color: black;"><span style="font-family: Times, 'Times New Roman', serif;">...Je vous conseille cet excellent slideshow sur le </span><b><span style="font-family: Times, 'Times New Roman', serif;">"Modern Branding"</span></b><span style="font-family: Times, 'Times New Roman', serif;">. Vous remarquerez que de </span><b><span style="font-family: Times, 'Times New Roman', serif;">nombreuses marques</span></b><span style="font-family: Times, 'Times New Roman', serif;"> vieilles de plusieurs décennies s'échinent à avoir une </span><b><span style="font-family: Times, 'Times New Roman', serif;">image... moderne</span></b><span style="font-family: Times, 'Times New Roman', serif;">. Car une marque moderne n'est ni une question de secteur d'activité ni une histoire de récence sur un marché...&nbsp;</span><span class="Apple-style-span" style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">Votre avis?</span></span></span></span><br /> <a href="http://www.slideshare.net/zeusjones/modern-brands-v1" style="display: block; font: normal normal normal 14px/normal Helvetica, Arial, sans-serif; margin-bottom: 3px; margin-left: 0px; margin-right: 0px; margin-top: 12px; text-decoration: none;" title="Modern Brands V1"><span style="color: black;"><span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;"><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=modernbrandsv1-091020094354-phpapp01&stripped_title=modern-brands-v1" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=modernbrandsv1-091020094354-phpapp01&stripped_title=modern-brands-v1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></span></span></span></a><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> <span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">via&nbsp;</span></span><a href="http://www.slideshare.net/zeusjones" style="text-decoration: underline;"><span style="font-size: medium;"><span style="font-family: Times, 'Times New Roman', serif;">Zeus Jones</span></span></a><br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6703687726763349863?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=bOjumaQnbwQ:sd7mqznRan8:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=bOjumaQnbwQ:sd7mqznRan8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/bOjumaQnbwQ" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/modern-branding-modern-brands-classic.htmltag:blogger.com,1999:blog-475140848561491980.post-25836743720908171462009-10-20T21:49:00.001+02:002009-10-20T21:49:43.814+02:002009-10-20T21:49:43.814+02:00<div id="__ss_2145844" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/helgetenno/when-the-marketing-becomes-the-product" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="When the marketing becomes the product"><span style="font-family: Times, 'Times New Roman', serif;"><span style="font-size: medium;">When the marketing becomes the product</span></span></a><span style="font-family: Times, 'Times New Roman', serif;">J'ai adoré ce slideshow, qui est une sorte de déclinaison de la fameuse théorie de l'oeuf ou la poule! En tout cas, ça rend humble sur le réel ou prétendu pouvoir du marketing. Parole de marketeur!</span><br /> <span style="font-family: Times, 'Times New Roman', serif;"><br /></span><br /> <span style="font-family: Times, 'Times New Roman', serif;"><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=137whenmarketingbecomestheproduct-091006154544-phpapp01&stripped_title=when-the-marketing-becomes-the-product" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=137whenmarketingbecomestheproduct-091006154544-phpapp01&stripped_title=when-the-marketing-becomes-the-product" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></span><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> <span style="font-family: Times, 'Times New Roman', serif;"><span style="font-size: medium;">from </span></span><a href="http://www.slideshare.net/helgetenno" style="text-decoration: underline;"><span style="font-family: Times, 'Times New Roman', serif;"><span style="font-size: medium;">Helge Tennø</span></span></a><br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2583674372090817146?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=komzqny-vyA:xZ71y1OkoC8:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=komzqny-vyA:xZ71y1OkoC8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/komzqny-vyA" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/marketing-becomes-product-customers.htmltag:blogger.com,1999:blog-475140848561491980.post-66459127039366094142009-10-14T19:48:00.008+02:002009-10-14T19:55:09.715+02:002009-10-14T19:55:09.715+02:00<div class="separator" style="clear: both; text-align: center;"> <a href="http://www.emarketool.fr/marre-du-rhume-une-operation-de-buzz-marketing-par-vicks/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.emarketool.fr/wp-content/uploads/2009/10/photo-150x150.jpg" /></a><br /></div> <br /> Mon "Kit Première Défense"&nbsp;contre le rhume&nbsp;est arrivé à domicile!<br /> Les 5 accessoires composant ce kit sont une initiative astucieuse <b>offline/online</b> de la part de <b>Vicks</b>.<b>&nbsp;</b>Le site <a href="http://www.cbnews.fr/articles/multimedia/vicks-lance-un-site-dedie-au-rhume-avec-passage-pieton">Marre Du Rhume.fr</a>&nbsp;est une belle occasion&nbsp;d'ignorer quelques instants la grippe A ;-) Vous pouvez même y suivre l'évolution du rhume en France.<br /> <br /> Valeur du contenu de la boîte: 10€. Valeur perçue pour le blogueur enrhumé: le double ;-) Bravo à Vicks.<br /> <br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6645912703936609414?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=upNQeK5WaVA:uSjs1fDKRoQ:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=upNQeK5WaVA:uSjs1fDKRoQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/upNQeK5WaVA" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/marre-rhume-vicks-premiere-defense.htmltag:blogger.com,1999:blog-475140848561491980.post-55475465720441916232009-10-13T22:08:00.002+02:002009-10-13T22:10:25.246+02:002009-10-13T22:10:25.246+02:00<div style="text-align: left;"> Après un <a href="http://adweek.blogs.com/adfreak/2009/10/dyson-perfects-art-of-teaser-for-new-product.html">génial teasing</a> transgénérationnel, Dyson a donc révélé son nouveau... <b>ventilateur </b>design permettant <b>d'économiser </b>98% d'électricité, le <b>Dyson Air Multiplier</b>:<br /> </div> <div class="separator" style="clear: both; text-align: left;"> <a href="http://www.whiteblog.net/dyson-air-multiplier-l-innovation-appliquee-aux-ventilateurs" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="306" src="http://www.whiteblog.net/blogpic/airmultiplier.jpg" width="420" /></a><br /></div> <div class="separator" style="clear: both; text-align: left;"> <b>Teasing </b>réussi, produit élégant autant encensé par la <b>presse </b><b>design </b>que la presse&nbsp;<b>économique</b>, positionnement premium à 300€, bravo! L'innovation <b>technique </b>est au rendez-vous...<br /></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <a href="http://www.dezeen.com/2009/10/13/air-multiplier-by-dyson/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="http://static.dezeen.com/uploads/2009/10/dzn_Air-Multiplier-by-Dyson-1_1000.gif" width="420" /></a><br /> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> Pourtant je trouve le <b>timing </b>raté! Faudrait prévenir <b>Dyson </b>(<i>the Apple of the appliance world</i>) que l'automne est une <b>saison </b>peu propice à s'équiper d'un ventilo! L'été indien est fini, James Dyson...<br /></div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5547546572044191623?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=7ukCGaYLI1w:RMtzMi_u2dU:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=7ukCGaYLI1w:RMtzMi_u2dU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/7ukCGaYLI1w" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com1http://www.marketing-pub.fr/2009/10/dyson-air-multiplier-fan-design-ventilo.htmltag:blogger.com,1999:blog-475140848561491980.post-2566703070182213732009-10-13T21:47:00.001+02:002009-10-13T21:47:13.689+02:002009-10-13T21:47:13.689+02:00<div class="separator" style="clear: both; text-align: center;"> <a href="http://www.marketingcharts.com/topics/asia-pacific/us-jumps-to-1-on-most-admired-countries-list-10736/gfk-anhold-roper-nation-brands-index-overall-brand-ranking-top-50-nations-october-2009jpg/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="296" src="http://www.marketingcharts.com/wp/wp-content/uploads/2009/10/gfk-anhold-roper-nation-brands-index-overall-brand-ranking-top-50-nations-october-2009.jpg" width="420" /></a><br /></div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-256670307018221373?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Fn5l4TLsKVs:_z_iUXQQS30:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Fn5l4TLsKVs:_z_iUXQQS30:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/Fn5l4TLsKVs" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/anholt-gfk-roper-nation-brands-index.htmltag:blogger.com,1999:blog-475140848561491980.post-40818880295866067112009-10-11T21:32:00.002+02:002009-10-11T21:33:44.459+02:002009-10-11T21:33:44.459+02:00<span style="font-size: x-small;"><object height="225" width="400"><param name="allowfullscreen" value="true" /> <param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6946044&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=6946044&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object></span><br /> <a href="http://vimeo.com/6946044"><span style="font-size: x-small;">Marussia Promotion Spot HD</span></a><span style="font-size: x-small;"> from </span><span style="font-size: x-small;"><a href="http://vimeo.com/proxelltv">proxell.tv</a></span><br /> <a href="http://www.trendsnow.net/2009/10/marussia-promotion-spot-hd.html"><span style="font-size: x-small;">via </span></a><br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4081888029586606711?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=6VybfnpQOLQ:iNpW2-5UhAI:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=6VybfnpQOLQ:iNpW2-5UhAI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/6VybfnpQOLQ" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/supercar-russe-marussia-b1-hd-gt.htmltag:blogger.com,1999:blog-475140848561491980.post-3692837414853361792009-10-11T21:23:00.003+02:002009-10-11T21:25:05.735+02:002009-10-11T21:25:05.735+02:00Vous savez bien sûr que les <b>meubles Ikea</b> ont chacun leur petit nom? <i>Ivar, Trofast, Lack, Expedit</i>... Ca vous fait sûrement penser à votre récente visite en train de flâner entre les allées numérotées sans moyen de faire demi-tour ;-)<br /> <br /> Un<b> blog design</b> allemand nous fait partager quelques pages du bouquin spécial 30ème anniversaire de <b>l'étagère </b><b>Ikea </b>la plus vendue au monde: <b>Billy</b>.<br /> Personnellement je n'ai pas de Billy chez moi, et vous peut-être?<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.stilsucht.de/10/2009/30-jahre-billy/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="186" src="http://www.stilsucht.de/images/10-2009/ikea-billy-book-4.jpg" width="200" /></a><br /></div> <br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-369283741485336179?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Byw2VFDEHAg:sZC_rKyuOpU:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Byw2VFDEHAg:sZC_rKyuOpU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/Byw2VFDEHAg" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/billy-ikea-30-etagere-livre-world.htmltag:blogger.com,1999:blog-475140848561491980.post-23804421226315822332009-10-11T20:42:00.005+02:002009-10-11T21:36:09.006+02:002009-10-11T21:36:09.006+02:00<object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/vENWaT1yBzE&amp;hl=fr&amp;fs=1&amp;hd=1"> <param name="allowFullScreen" value="true"> <param name="allowscriptaccess" value="always"> <embed src="http://www.youtube.com/v/vENWaT1yBzE&amp;hl=fr&amp;fs=1&amp;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> Vous avez aimé cette ambiance sur l'air "Diamonds and Gold" de Langhorne Slim?<br /> <br /> Fréquemment, les <b>assureurs </b>utilisent l'humour ou le sentimentalisme pour sensibiliser aux couvertures proposées. La poésie ou le <b>lyrisme <span class="Apple-style-span" style="font-weight: normal;">sont r</span><span class="Apple-style-span" style="font-weight: normal;">arement au programme... Eh bien l'assureur américain <a href="http://www.travelersinsynch.com/pers_advertising.html">Travelers</a> va dans les envolées lyriques avec ces parapluies volants. Zen pour un dimanche soir...</span></b><br /> <b></b><br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2380442122631582233?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=G0SDrTgXknc:uGkVTZvMG6U:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=G0SDrTgXknc:uGkVTZvMG6U:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/G0SDrTgXknc" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/travelers-insurance-floating-umbrella.htmltag:blogger.com,1999:blog-475140848561491980.post-76257754431221009262009-10-06T22:10:00.001+02:002009-10-06T22:10:53.672+02:002009-10-06T22:10:53.672+02:00<div style="width:425px;text-align:left" id="__ss_2083297"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/YeastyMobs/les-nouveaux-comportements" title="Les Nouveaux Comportements">Les Nouveaux Comportements</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lesnouveauxcomportements-090928122430-phpapp01&stripped_title=les-nouveaux-comportements" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lesnouveauxcomportements-090928122430-phpapp01&stripped_title=les-nouveaux-comportements" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/YeastyMobs">Yeasty Mobs</a>.</div></div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7625775443122100926?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=qfCLqCV2xZQ:MAsfbqzVbVk:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=qfCLqCV2xZQ:MAsfbqzVbVk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/qfCLqCV2xZQ" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/comportements-consommateurs-yeasty-mobs.htmltag:blogger.com,1999:blog-475140848561491980.post-78212602233664902222009-10-06T21:58:00.001+02:002009-10-06T21:58:33.252+02:002009-10-06T21:58:33.252+02:00<div id="__ss_1974656" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/pstaehler/who-says-that-paper-is-dead-business-model-innovation-in-the-media-industry" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Who says paper is dead? Business model innovation in the media industry">Who says paper is dead? Business model innovation in the media industry</a><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=090907changingmediaindustry-090909155105-phpapp02&stripped_title=who-says-that-paper-is-dead-business-model-innovation-in-the-media-industry" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=090907changingmediaindustry-090909155105-phpapp02&stripped_title=who-says-that-paper-is-dead-business-model-innovation-in-the-media-industry" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">documents</a> from <a href="http://www.slideshare.net/pstaehler" style="text-decoration: underline;">Patrick Stähler</a>.<br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7821260223366490222?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Ybt46GIqoCo:NRGFt2Jm60c:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Ybt46GIqoCo:NRGFt2Jm60c:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/Ybt46GIqoCo" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/medias-papier-presse-business-model.htmltag:blogger.com,1999:blog-475140848561491980.post-54011650143244880592009-10-06T21:45:00.004+02:002009-10-06T21:46:15.807+02:002009-10-06T21:46:15.807+02:00<div id="__ss_2088183" style="text-align: left; width: 425px;"> <a href="http://www.slideshare.net/nicmitham/brands-in-virtual-worlds" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Brands In Virtual Worlds">Brands In Virtual Worlds</a><object height="355" style="margin: 0px;" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandsinvirtualworlds-090929064150-phpapp01&stripped_title=brands-in-virtual-worlds" /> <param name="allowFullScreen" value="true"/> <param name="allowScriptAccess" value="always"/> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandsinvirtualworlds-090929064150-phpapp01&stripped_title=brands-in-virtual-worlds" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><br /> <div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;"> View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">documents</a> from <a href="http://www.slideshare.net/nicmitham" style="text-decoration: underline;">KZero Worldswide</a>.<br /> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5401165014324488059?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Yhn-0KAoiUM:u0gdYOT0tzM:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Yhn-0KAoiUM:u0gdYOT0tzM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/Yhn-0KAoiUM" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/marques-mondes-virtuels-second-life-ps.htmltag:blogger.com,1999:blog-475140848561491980.post-63000031913991348872009-10-06T21:45:00.001+02:002009-10-06T21:45:35.113+02:002009-10-06T21:45:35.113+02:00<b>Škoda </b>est la 3ème marque en importance du groupe Volkswagen, et a donc besoin de se différencier de ses cousines. Je trouve vraiment très réussi le buzz de cet été autour du prétexte de la <a href="http://www.marketing-pub.fr/2009/09/yeti-buzz-appel-temoins-pyrenees.html">légende urbaine du Yeti</a>.<br /> <br /> Un <b>Yeti </b>à la montagne était forcément un modèle de SUV par Skoda... avec l'ambiance brumeuse de saison ;-)<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.skoda.fr/yeti/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="http://www.ebuzzingvideo.com/video/yeti/visuel/Yeti4.png" width="420" /></a><br /></div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6300003191399134887?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=AqG_2az_s4Y:y6dFUdF_L0I:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=AqG_2az_s4Y:y6dFUdF_L0I:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/AqG_2az_s4Y" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/skoda-yeti-buzz-montagne-4x4-suv.htmltag:blogger.com,1999:blog-475140848561491980.post-45075030547158013302009-10-04T14:59:00.001+02:002009-10-04T15:00:04.075+02:002009-10-04T15:00:04.075+02:00Le film d'animation "Up" ("Là Haut") m'avait marqué avec un plan de teasing marqué ses <a href="http://www.marketing-pub.fr/2009/03/pixar-up-upisode-disney-digital-carl.html">2 upisodes</a>. Maintenant que le film n'est presque plus à l'affiche, il va continuer sa vie en produits dérivés et en diverses opérations de street-marketing. Excellent exemple grandeur nature à Londres sur le <a href="http://www.paper-plane.fr/2009/10/up-au-tower-bridge/">Tower Bridge</a>:<br /> <object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/mgkEYYdmvvM&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=fr&feature=player_embedded&fs=1"> </param> <param name="allowFullScreen" value="true"> </param> <param name="allowScriptAccess" value="always"> </param> <embed src="http://www.youtube.com/v/mgkEYYdmvvM&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=fr&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object> <br /><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4507503054715801330?l=www.marketing-pub.fr'/></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=RAY7349xNks:xu1L565Cim4:XxY2E-9dJTI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=XxY2E-9dJTI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=RAY7349xNks:xu1L565Cim4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/RAY7349xNks" height="1" width="1"/>Andryhttp://www.blogger.com/profile/05420757052424167368andry.rakotomavo@gmail.com0http://www.marketing-pub.fr/2009/10/up-pixar-tower-bridge-la-haut.html