tag:blogger.com,1999:blog-4751408485614919802012-01-29T18:35:57.626+01:00marketing / pub / marques / campagnes / positionnement. Mes 7 secteurs préférés: <strong>E</strong>-commerce, <strong>C</strong>ontenus, <strong>M</strong>édias, <strong>R</strong>etail, <strong>T</strong>ourisme, <strong>L</strong>uxe et <strong>A</strong>utomobileAndry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comBlogger1196125andrymarketinghttp://feedburner.google.comSubscribe with Mon Yahoo!Subscribe with NetvibesSubscribe with GoogleSubscribe with Wikiotag:blogger.com,1999:blog-475140848561491980.post-56779754587670228872012-01-29T18:35:00.000+01:002012-01-29T18:35:57.630+01:002012-01-29T18:35:57.630+01:00<ul> <li><a href="https://plus.google.com/112786483320853559305/posts/hF4eU511uhG" target="_blank"><b>WWF</b>: Hand Drawn</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/162060391218823168" target="_blank">Apple's Growth Rate Is Simply Incredible... And It's Still Accelerating</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/162447230169661440" target="_blank"><b>Facebook-Based Loyalty Program</b> to be Tested by some big US Chains</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/162448164551524352" target="_blank">Ford Changing <b>Slogan</b> Again. This time it's <b>“Go Further”</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/162621799941668864" target="_blank"><b>Wal-Mart </b>talks up <b>Africa</b>'s potential at Davos</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/163191412974825473" target="_blank"><b>Coca-Cola's polar bears</b> will react to Super Bowl in real time, as confirmed by Coke SVP for creative excellence</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5677975458767022887?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/jWFQdlGZ7PQGyLaXAIPMZhcfQFw/0/da"><img src="http://feedads.g.doubleclick.net/~a/jWFQdlGZ7PQGyLaXAIPMZhcfQFw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/jWFQdlGZ7PQGyLaXAIPMZhcfQFw/1/da"><img src="http://feedads.g.doubleclick.net/~a/jWFQdlGZ7PQGyLaXAIPMZhcfQFw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=13uGz8w4PLU:wgsug3JswgQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=13uGz8w4PLU:wgsug3JswgQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/13uGz8w4PLU" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-4-231.htmltag:blogger.com,1999:blog-475140848561491980.post-84519132746640503492012-01-22T16:11:00.000+01:002012-01-22T16:12:25.147+01:002012-01-22T16:12:25.147+01:00<ul> <li><a href="https://plus.google.com/112786483320853559305/posts/4bYYx97Akc1" target="_blank">Fred &amp; Farid Paris Agence la plus récompensée aux <b>Epica</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/159162459872182272" target="_blank">Why Social Media is <b>Not Fit for All Brands</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/159403751071940608" target="_blank">The iPad Dominates the <b>Future of Retail Point-Of-Sale Purchasing</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/160127291098275840" target="_blank">For companies looking to use <b>G+ as a new marketing platform</b>, this is a big day</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/160502544492265472" target="_blank"><b>Pages With Too Many Ads "Above The Fold"</b> Now Penalized By Google's "Page Layout" Algorithm</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/160825929042628608" target="_blank">Porsche plasters 2M faces on <b>Cayman</b> to celebrate Facebook milestone</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8451913274664050349?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/0/da"><img src="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/1/da"><img src="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zNIz4VfI3yE:iowOK8ahSuM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zNIz4VfI3yE:iowOK8ahSuM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zNIz4VfI3yE" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-3-161.htmltag:blogger.com,1999:blog-475140848561491980.post-60670875185020074352012-01-15T14:46:00.002+01:002012-01-15T14:47:43.734+01:002012-01-15T14:47:43.734+01:00<ul> <li><a href="http://www.businessinsider.com/how-this-french-billionaire-is-disrupting-up-the-telecoms-market-2012-1" target="_blank">How This <b>French Billionaire</b> Is Disrupting Up The <b>Telecoms Market</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/156429448076464128" target="_blank">More <b>Absolut Vodka</b> ads</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/156427718186115073" target="_blank"><b>Levi's </b>uses <b>Instagram</b> to crowdsource stars of next campaign</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/158129753520480256" target="_blank">music fans: <b>Mastercard Priceless Duets</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/158505538341187584" target="_blank"><b>Nokia </b>and<b> Microsoft </b>talk up co-dependence</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6067087518502007435?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/0/da"><img src="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/1/da"><img src="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=XHNBUrGm4Lk:Mf1fTtD0wbM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=XHNBUrGm4Lk:Mf1fTtD0wbM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/XHNBUrGm4Lk" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-2-91-151.htmltag:blogger.com,1999:blog-475140848561491980.post-46993550423708091122012-01-08T20:47:00.000+01:002012-01-08T20:48:51.132+01:002012-01-08T20:48:51.132+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/154267468666380290" target="_blank">2012. Since There Is <b>No Privacy Anymore</b>, What Now?</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/RDVBgNYLyCB" target="_blank"><b>Coca-Cola 2020</b>: Coca-Cola is relying on content marketing and brand stories</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/155196676687142912" target="_blank">Luxury Cars:&nbsp;<b>China</b> Tops US and UK for #Rolls-Royce and #Bentley</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/156070013965565952" target="_blank">Nike UK: #makeitcount 2012</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4699355042370809112?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/mWxbd0Jqi1uSxHCfMH-nWQE5DFc/0/da"><img src="http://feedads.g.doubleclick.net/~a/mWxbd0Jqi1uSxHCfMH-nWQE5DFc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/mWxbd0Jqi1uSxHCfMH-nWQE5DFc/1/da"><img src="http://feedads.g.doubleclick.net/~a/mWxbd0Jqi1uSxHCfMH-nWQE5DFc/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=GTQTTPggkHg:cb53SwUnoMc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=GTQTTPggkHg:cb53SwUnoMc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/GTQTTPggkHg" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-1-21-81.htmltag:blogger.com,1999:blog-475140848561491980.post-79034214266661545262012-01-01T13:15:00.007+01:002012-01-01T13:17:11.159+01:002012-01-01T13:17:11.159+01:00Excellente année 2012 à vous chers lecteurs, voici la sélection marketing de la semaine en cours.<br /> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/CjQxFyvcrF8" target="_blank"><b>Newsweek Green Ranking</b>: environmental ranking of Global Companies 2011</a></li> <li><b>"</b><a href="https://twitter.com/#!/MarketingPub/status/152066936044388353" target="_blank"><b>Drunk shopping</b> boosting online retail in the UK"</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/gL1BJ9Xxhvx" target="_blank">BMW Head of <b>Design</b>: how to draw cars</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/152399861650694146" target="_blank"><b>If Logos Were Honest</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/152714297108205568" target="_blank">some <b>British SMEs</b> get chance to cash in on <b>Olympic glory</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/152829662416998400" target="_blank">The <b>Cost Of Christmas</b>: Millions of Tons of <b>Non-Recyclable Packaging</b></a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7903421426666154526?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/qtSsa_C1PAYy5a8ZYX-Mld2z-No/0/da"><img src="http://feedads.g.doubleclick.net/~a/qtSsa_C1PAYy5a8ZYX-Mld2z-No/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/qtSsa_C1PAYy5a8ZYX-Mld2z-No/1/da"><img src="http://feedads.g.doubleclick.net/~a/qtSsa_C1PAYy5a8ZYX-Mld2z-No/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=gb4ICr5R89E:rxT74kyd0BE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=gb4ICr5R89E:rxT74kyd0BE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/gb4ICr5R89E" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-51-2612.htmltag:blogger.com,1999:blog-475140848561491980.post-78317744184210851082011-12-26T17:12:00.000+01:002011-12-26T17:16:37.003+01:002011-12-26T17:16:37.003+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/149802473148788738" target="_blank"><b>Vodafone: Christmas</b> campaign Laser Graffiti</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/149960753498173442" target="_blank">"<b>movie trailers</b> are a $4 billion TV ad industry".&nbsp;<b>MoviePal</b> helps mobile users discover and share trailers</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/150115185594609665" target="_blank"><b>Google Searches vs. Sentiment Analysis</b>: Which Is The Real Zeitgeist?</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/150340189972201472" target="_blank">Big shuffle in the world of <b>hotel marketing and distribution</b> in 2012</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7831774418421085108?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/Z4s6ul7796u7kgoJC57sfTv2vQ4/0/da"><img src="http://feedads.g.doubleclick.net/~a/Z4s6ul7796u7kgoJC57sfTv2vQ4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Z4s6ul7796u7kgoJC57sfTv2vQ4/1/da"><img src="http://feedads.g.doubleclick.net/~a/Z4s6ul7796u7kgoJC57sfTv2vQ4/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=StAADcV-Yyk:tQ6UQ8jQYfo:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=StAADcV-Yyk:tQ6UQ8jQYfo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/StAADcV-Yyk" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-51-1912.htmltag:blogger.com,1999:blog-475140848561491980.post-19162916231181486602011-12-18T10:05:00.000+01:002011-12-18T10:06:51.144+01:002011-12-18T10:06:51.144+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/146498025836130304" target="_blank"><b>BMW </b>to launch new EV brand for Chinese market</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/146708300019412992" target="_blank">A Blind Date on Every Flight? <b>KLM</b> Rumored To Launch ‘Social Seating’</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/146714377305862144" target="_blank"><b>Mercedes</b> combines mobile efforts for complete in-app model lineup</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/147438074408861696" target="_blank">Kids: <b>Lego Friends </b>Targets Girls With Pink Blocks, Cute Figures, &amp; No Creativity</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/147728411677302784" target="_blank">US Moves Toward Banning <b>Photoshop In Cosmetics Ads</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/148323072225710080" target="_blank"><b>Ford</b> Hopes To Whet <b>Fusion</b> App-etites</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-1916291623118148660?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/0/da"><img src="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/1/da"><img src="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=2HpWt1-HZMw:em4Pni3Gjcw:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=2HpWt1-HZMw:em4Pni3Gjcw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/2HpWt1-HZMw" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-50-1212.htmltag:blogger.com,1999:blog-475140848561491980.post-51248178564275203822011-12-11T14:37:00.001+01:002011-12-11T14:40:31.753+01:002011-12-11T14:40:31.753+01:00<br /> <ul> <li><a href="https://twitter.com/#!/MarketingPub/status/144892815447560192" target="_blank">Rumor: <b>Amazon Retail Stores</b> Coming &amp; Predatory Pricing Channel Destruction</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/4c9GFhTDAkY" target="_blank">List of Google's <b>Biggest Advertisers</b> (Search) in the&nbsp;U.S</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/145532393170796544" target="_blank"><b>Wrigley's</b> prepares major marketing pushes across<b> Extra</b> and <b>5Gum</b> brands</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5124817856427520382?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/0/da"><img src="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/1/da"><img src="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=ZZz9Ba6Q4EQ:i8f0__ESEus:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=ZZz9Ba6Q4EQ:i8f0__ESEus:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/ZZz9Ba6Q4EQ" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-49-0512.htmltag:blogger.com,1999:blog-475140848561491980.post-3659048221378200792011-12-04T10:10:00.001+01:002011-12-04T10:20:23.922+01:002011-12-04T10:20:23.922+01:00<br /> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/Bwzv6GH5p1c" target="_blank">List of the top 25 <b>hottest brands in America</b></a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/8DNdmujuTMt" target="_blank"><b>UNIQLO</b> Voices of New York</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/141777697209712640" target="_blank">India: Do <b>Indian Brands</b> Value <b>Customer Loyalty</b>?</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/142011031277940736" target="_blank">What Role Does Gender Play In Mobile Phone Usage? #compete #smartphone</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/142355558270369793" target="_blank"><b>Audi Design</b>:&nbsp;Audi Will Redesign its Models With Separation in Mind</a>&nbsp;#AQR</li> <li><a href="https://twitter.com/#!/MarketingPub/status/142366006709469184" target="_blank"><b>"Amazing Everyday"</b>: <b>Nokia</b> focuses brand strategy on retail stores</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-365904822137820079?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/0/da"><img src="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/1/da"><img src="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=YSRALvHqV64:i-qEOKmJNuY:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=YSRALvHqV64:i-qEOKmJNuY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/YSRALvHqV64" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-48-2811.htmltag:blogger.com,1999:blog-475140848561491980.post-27364676380105605042011-11-27T17:33:00.001+01:002011-11-27T17:44:19.523+01:002011-11-27T17:44:19.523+01:00Après la sacrée semaine de Roger Federer aux <b>ATP World Tour Finals</b> je sélectionne les 2 actus marketing suivantes cette semaine:<br /> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/RkxgADM1tFf" target="_blank"><b>Coca-Cola</b> and <b>WWF </b>are helping create a safe haven for the polar bear</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/138887070692282368" target="_blank"><b>eBay</b>’s Pop-up Store Will Offer Londoners a New Shopping Experience</a></li> </ul> Bonne semaine!<div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2736467638010560504?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/0/da"><img src="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/1/da"><img src="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zoXKyUcWxoY:ZM1Kew-x0_Q:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zoXKyUcWxoY:ZM1Kew-x0_Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zoXKyUcWxoY" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-47-2111.htmltag:blogger.com,1999:blog-475140848561491980.post-71749962592130911782011-11-20T15:51:00.001+01:002011-11-20T17:50:20.000+01:002011-11-20T17:50:20.000+01:00<ul> <li>Cette semaine j'ai évidemment été marqué principalement par&nbsp;<a href="http://unhate.benetton.com/" target="_blank"><b>Benetton Unhate Foundation</b></a> qui aura monopolisé l'actualité publicitaire et politique. Le spot officiel a été présenté par Alessandro Benetton lui-même.</li> </ul> <div> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/qImJFg5dgTE?hd=1" width="560"></iframe> </div> <ul> <li>Le reste de ma sélection marketing:</li> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/JWTnHuUjikA" target="_blank"><b>KidsLoveJetlag</b>... 40 <b>Strangest Agency Names</b>, and Where They Came From</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/136929933082628096" target="_blank">Separate Social Media From Marketing</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/136940131209850880" target="_blank"><b>Sofa Sunday</b></a>: Forget About <b>Black Friday</b> or <b>Cyber Monday</b> -- Catalog Spree Is Waiting for Sofa Sunday</li> <li>Affichage: <a href="https://plus.google.com/112786483320853559305/posts/QDt5RHV7pam" target="_blank">la campagne <b>Ogilvy </b>South Africa pour <b>Bookdealers</b></a><b> </b>et&nbsp;<a href="https://plus.google.com/112786483320853559305/posts/Mi94WiGtaXe" target="_blank">20 campagnes d'affichage intelligentes et créatives regroupées par <b>Effet Buzz</b></a></li> </ul> </ul> <div> Bonne semaine.</div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7174996259213091178?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/0/da"><img src="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/1/da"><img src="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=WFMcpDdVvkc:97m1_82VTMI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=WFMcpDdVvkc:97m1_82VTMI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/WFMcpDdVvkc" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-46-1411.htmltag:blogger.com,1999:blog-475140848561491980.post-74130623458083130672011-11-13T20:53:00.001+01:002011-11-20T16:06:27.926+01:002011-11-20T16:06:27.926+01:00<ul> <li><a href="http://t.co/0Nxs7KXZ" target="_blank"><b>Ford </b>Updates its <b>Touch Interface</b>: Easier to Use, Faster and Less Distracting</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/134178673594073089" target="_blank">Do You Need Retail Stores? <b>Best Buy</b> Thinks Not. Are uk shoppers that different?</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/134179165267165184" target="_blank"><b>L'audience mobile en France </b>a doublé en trois mois</a></li> <li>AppNexus:&nbsp;<a href="https://twitter.com/#!/MarketingPub/status/134761702364430338" target="_blank">Advertisers, The <b>App Store For The Ad Tech World</b> Is Launching (buy­ing, sell­ing, opti­miz­ing ads on the Inter­net)</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7413062345808313067?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/0/da"><img src="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/1/da"><img src="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=sSQQNqjp-rw:NrD9Rcc61xs:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=sSQQNqjp-rw:NrD9Rcc61xs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/sSQQNqjp-rw" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-44-0711.htmltag:blogger.com,1999:blog-475140848561491980.post-87880630324472962322011-11-06T19:12:00.000+01:002011-11-20T16:06:40.151+01:002011-11-20T16:06:40.151+01:00<br /> <div> Bonjour, uniquement 3 infos marketing sélectionnées cette semaine du fait d'une semaine chargée... et pas uniquement pour moi ;-)</div> <ul> <li><a href="http://twitter.com/#!/MarketingPub/status/131471950236221440" style="background-color: transparent;" target="_blank">How <b>Android</b> swallowed the UK smartphone market in 18 months [ps: the entire uk market is growing]</a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/132863395480354816" style="background-color: transparent;" target="_blank">Turnmoil in the new <b>Forbes list of Most Powerful People 2011</b>: Newcomers &amp; Drop-offs</a></li> <li><a href="http://t.co/suCvco4T" target="_blank"><b>Wieden + Kennedy</b> tops 2011 creative awards league tables</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8788063032447296232?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/0/da"><img src="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/1/da"><img src="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=C4YhE8uKwCI:v-Y3R8KBNFg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=C4YhE8uKwCI:v-Y3R8KBNFg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/C4YhE8uKwCI" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-43-3110.htmltag:blogger.com,1999:blog-475140848561491980.post-67383465637708083032011-10-30T15:50:00.000+01:002011-10-30T15:51:18.887+01:002011-10-30T15:51:18.887+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/129091796474142720" target="_blank"><b>RIM</b> needs coherent strategy</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/128376940037025792" target="_blank"><b>Square</b>’s Payment Device extends coverage &amp; gets into 9,000 <b>Wal-Mart</b> stores</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/129600836836921345" target="_blank"><b>Amazon </b>Goes It Alone in <b>China</b>, With a New Name and URL</a>&nbsp;<b>joyo.com</b></li> <li><a href="https://twitter.com/#!/MarketingPub/status/130324607499640833" target="_blank">Why <b>Microsoft</b>'s Vision Of The Future Is Dead On Arrival</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/6u8JvLQTqQq" target="_blank">The <b>Volkswagen Beetle</b>. Juiced Up. New Beetle Augmented Reality Ads</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6738346563770808303?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/0/da"><img src="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/1/da"><img src="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=eZKhbV7GzgY:XKdGlL1NhYM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=eZKhbV7GzgY:XKdGlL1NhYM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/eZKhbV7GzgY" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/ma-selection-marketing-semaine-43-24-30.htmltag:blogger.com,1999:blog-475140848561491980.post-88539199451690949282011-10-26T18:36:00.002+02:002011-10-26T18:39:11.229+02:002011-10-26T18:39:11.229+02:00<div id="__ss_9778902" style="width: 425px;"> <strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2011-9778902" target="_blank" title="KPCB Internet Trends 2011">KPCB Internet Trends 2011</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/9778902?rel=0&amp;startSlide=3" width="425"></iframe> <br /> <div style="padding: 5px 0 12px;"> via&nbsp;<a href="http://www.slideshare.net/kleinerperkins" target="_blank">Kleiner Perkins Caufield &amp; Byers</a> </div> </div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8853919945169094928?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/TNlnnAVQqvZO17ftGkkLJShwgo8/0/da"><img src="http://feedads.g.doubleclick.net/~a/TNlnnAVQqvZO17ftGkkLJShwgo8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/TNlnnAVQqvZO17ftGkkLJShwgo8/1/da"><img src="http://feedads.g.doubleclick.net/~a/TNlnnAVQqvZO17ftGkkLJShwgo8/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=SBZnlN5QPss:9ERrvNKlxDA:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=SBZnlN5QPss:9ERrvNKlxDA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/SBZnlN5QPss" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/kleiner-perkins-internet-trends-2011.htmltag:blogger.com,1999:blog-475140848561491980.post-54787898655836943862011-10-26T18:27:00.000+02:002011-10-26T18:27:50.197+02:002011-10-26T18:27:50.197+02:00<div style="display: none;"> <img border="0" src="http://stat.ebuzzing.com/stats/29688_3290_507450_1233_1325_1.jpg" style="height: 0px; width: 0px;" /></div> En <b>alimentation</b>, il existe parfois une juste milieu entre du fait-maison et de l'industriel.<br /> C'est le cas de la marque&nbsp;<a href="http://www.ebuzzing.com/rd/29688_3290_507450_1233_1325_21603/www.royco.fr" rel="nofollow" target="_blank">Royco</a>&nbsp;qui se positionne pile entre une <b>soupe </b>/ un <b>snack </b>/ une <b>boisson chaude</b> à boire dans un mug. La gamme Royco Extra-Craquant se positionne sur la facilité de préparation (mug et eau chaude) et la multiplicité des moments pour consommer tout au long de la journée.<br /> <span style="background-color: #f4f4f4; border-bottom-width: 0px; border-left-width: 0px; border-right-width: 0px; border-top-width: 0px; color: firebrick; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><strong style="border-width: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><img alt="" src="http://www.ebuzzingvideo.com/Royco/logo.png" style="border-width: 0px; font: inherit; height: 93px; margin: 0px; padding: 0px; vertical-align: baseline; width: 100px;" /></strong></span><img alt="" src="http://www.ebuzzingvideo.com/Royco/accroche.png" style="background-color: #f4f4f4; border-width: 0px; color: #545454; font-family: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 102px; line-height: 15px; margin: 0px; padding: 0px; vertical-align: baseline; width: 200px;" /><br /> J'ai même l'impression que le mot-clé de ce nouvel <b>univers de marque </b>est "craquant", "craquante", "craquez", "craquerez"... Un champ sémantique conjugué à tous les temps de la langue française et astucieux pour un produit liquide comme une&nbsp;<a href="http://www.ebuzzing.com/rd/29688_3290_507450_1233_1325_21603/www.royco.fr" rel="nofollow" target="_blank">soupe</a>.<br /> Avec sa récente campagne <b>d'échantillonnage </b>(1 million d'échantillons distribués en partenariat avec 20 Minutes) et son site internet&nbsp;<a href="http://www.ebuzzing.com/rd/29688_3290_507450_1233_1325_21603/www.royco.fr" rel="nofollow">www.royco.fr</a>, la marque multiplie les contenus ludiques&nbsp;comme les opérations spéciales ou les&nbsp;classiques&nbsp;opérations de <b>promotion offline</b>:&nbsp;100% remboursé, 1 produit acheté= 1 produit offert …<br /> <br /> Bref, Royco sort l'artillerie lourde pour son positionnement autour de la&nbsp;<a href="http://www.ebuzzing.com/rd/29688_3290_507450_1233_1325_21603/www.royco.fr" rel="nofollow" target="_blank">minute craquante</a>. Qui dit dispositif de communication énorme dit gros lot énorme, et c'est le cas du&nbsp;jeu-concours «<a href="http://www.ebuzzing.com/rd/29688_3290_507450_1233_1325_21603/www.royco.fr" rel="nofollow"> Voyage de vos rêves </a>».<br /> <img alt="" src="http://www.ebuzzingvideo.com/Royco/annonce.png" style="background-color: #f4f4f4; border-width: 0px; color: #545454; font-family: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 232px; line-height: 15px; margin: 0px; padding: 0px; text-align: center; vertical-align: baseline; width: 250px;" /><br /> <br /> Après avoir prise votre pause avec Royco, répondez à quelques questions simples pour participer au grand tirage au sort. 10 000 € pour réaliser le voyage de vos rêves! Un peu de viralité permet d'augmenter ses chances d’être tiré au sort.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://4.bp.blogspot.com/-yx3gVOa-5g4/TqfAnt5nnPI/AAAAAAACTgY/EL_4deIzDAA/s1600/DSCF7646.JPG" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="http://4.bp.blogspot.com/-yx3gVOa-5g4/TqfAnt5nnPI/AAAAAAACTgY/EL_4deIzDAA/s200/DSCF7646.JPG" width="200" /></a></div> <br /> Personnellement j'hésite à vous demander&nbsp;« Et vous pour quelle soupe craquez vous ? »... mais vous constaterez que pour moi c'était le&nbsp;<b>Délice de légumes</b>, avec mon mug et un goût plutôt crédible qui vaut le coup d'être essayé.<br /> <br /> <br /> <br /> <a href="http://www.ebuzzing.com/" rel="nofollow" target="_blank"><i>Article sponsorisé</i></a><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5478789865583694386?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/RCW4TKSUbV4HG_qG50FdaQA0awY/0/da"><img src="http://feedads.g.doubleclick.net/~a/RCW4TKSUbV4HG_qG50FdaQA0awY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RCW4TKSUbV4HG_qG50FdaQA0awY/1/da"><img src="http://feedads.g.doubleclick.net/~a/RCW4TKSUbV4HG_qG50FdaQA0awY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zASZ1-P4UFc:pYbDFLqGzMM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zASZ1-P4UFc:pYbDFLqGzMM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zASZ1-P4UFc" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/royco-soupe-minute-craquante-marque.htmltag:blogger.com,1999:blog-475140848561491980.post-29083539415644828402011-10-23T16:14:00.002+02:002011-10-23T16:16:14.886+02:002011-10-23T16:16:14.886+02:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/126354013103988736">EA’s <b>The Sims Social</b> has stolen millions of players from Zynga</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/126773210762051584"><b>Federer</b>, N.2 mondial derrière... Mandela</a></li> <li><a href="https://twitter.com/#!/Postkiwi/status/128035116642607104"><b>Nike France</b></a> vs New Zealand: campagne originale mais insuffisante car victoire des All Blacks en adidas</li> <li><a href="https://twitter.com/#!/MarketingPub/status/127998518337085440"><b>The global state of the Mobile industry</b></a> (key countries, customer base, penetration, growth...)</li> <li><a href="https://plus.google.com/112786483320853559305/posts/XJhANtyuypv">The <b>Spectrum Crunch</b></a>:&nbsp;infographic depicting the 35x increase in M<b>obile broadband traffic</b> until 2015 and its consequences</li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2908353941564482840?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/mVnYCm8yJMSNa42P3Ed56CZAPII/0/da"><img src="http://feedads.g.doubleclick.net/~a/mVnYCm8yJMSNa42P3Ed56CZAPII/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/mVnYCm8yJMSNa42P3Ed56CZAPII/1/da"><img src="http://feedads.g.doubleclick.net/~a/mVnYCm8yJMSNa42P3Ed56CZAPII/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=bmQ8yxv4xAg:cPvatVQ6PVc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=bmQ8yxv4xAg:cPvatVQ6PVc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/bmQ8yxv4xAg" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/ma-selection-marketing-semaine-42-17-23.htmltag:blogger.com,1999:blog-475140848561491980.post-79778597053118673352011-10-18T21:44:00.000+02:002011-10-18T21:45:15.070+02:002011-10-18T21:45:15.070+02:00<div style="display: none;"> <img border="0" src="http://stat.ebuzzing.com/stats/29332_3326_497758_1233_1325_1.jpg" style="height: 0px; width: 0px;" /></div> <div style="text-align: justify;"> Je suis boulimique de <b><span data-scayt_word="news" data-scaytid="1">news</span></b>...<br /> Ça&nbsp;doit être ma mentalité de "faire de la veille" en permanence. Et comme vous savez que je suis <span data-scayt_word="technophile" data-scaytid="2">technophile</span>, j'alterne entre différents <b>titres </b>de presse, <b>sites </b>pure <span data-scayt_word="players" data-scaytid="3">players</span> et mes différents <b><span data-scayt_word="devices" data-scaytid="4">devices</span></b>. Je suis donc par définition <span data-scayt_word="multi-sources" data-scaytid="5">multi-sources</span> et ouvert d'esprit.<br /> <br /> Comme j'achète de moins en moins en format papier, j'aime fouiner dans les efforts digitaux des titres de presse. Et comme exemple de <b>journal qui se réinvente</b>, j'ai nommé&nbsp;<a href="http://www.ebuzzing.com/rd/29332_3326_497758_1233_1325_24701/www.la-croix.com/" rel="nofollow" target="_blank">La Croix</a>!&nbsp;Le titre appartenant au groupe <span data-scayt_word="Bayard" data-scaytid="6">Bayard</span> Presse <span data-scayt_word="chamboule" data-scaytid="7">chamboule</span> tout : élargissement des thématiques couvertes, une nouvelle signature « <a href="http://www.ebuzzing.com/rd/29332_3326_497758_1233_1325_24701/www.la-croix.com/" rel="nofollow">Donnons du sens au&nbsp;quotidien</a>&nbsp;», des applications pour terminaux <span data-scayt_word="iOS" data-scaytid="8">iOS</span>, un <span data-scayt_word="street-marketing" data-scaytid="9">street-marketing</span> original...<br /> <br /> Sans oublier la triple présence papier/social/<span data-scayt_word="web" data-scaytid="10">web</span>!<br /> <br /> Ce nouveau <b><span data-scayt_word="positionnement" data-scaytid="11">positionnement</span> </b>depuis septembre 2011 et cette modernisation (<span data-scayt_word="oups" data-scaytid="12">oups</span>) est visible dans plusieurs campagnes de communication. En particulier la&nbsp;campagne d’affichage nationale autour de la notion de <b>sens</b>, déclinée à travers 3 vrais slogans du journal :</div> <ul> <li style="text-align: justify;"> « les mots justes, pas juste des mots »,</li> <li> « le débat pas le déballage »,</li> <li> « <span data-scayt_word="l’actu" data-scaytid="13">l’actu</span> en clair pas le monde en noir »</li> </ul> <div style="text-align: justify;"> <span class="Apple-style-span" style="background-color: #f4f4f4; color: #545454; font-family: Arial, sans-serif; font-size: 12px; line-height: 15px;"><strong style="border-width: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.ebuzzing.com/rd/29332_3326_497758_1233_1325_24701/www.la-croix.com/" rel="nofollow"><img alt="" src="http://www.ebuzzingvideo.com/LaCroix/Lacroix_aff3.jpg" style="border-width: 0px; font: inherit; height: 262px; margin: 0px; padding: 0px; vertical-align: baseline; width: 180px;" /></a><a href="http://www.ebuzzing.com/rd/29332_3326_497758_1233_1325_24701/www.la-croix.com/" rel="nofollow"><img alt="" src="http://www.ebuzzingvideo.com/LaCroix/Lacroix_aff4.jpg" style="border-width: 0px; font: inherit; height: 262px; margin: 0px; padding: 0px; vertical-align: baseline; width: 180px;" /></a></strong></span><br /> En rédigeant cet article, j'ai même redécouvert que <a href="http://www.ebuzzing.com/rd/29332_3326_497758_1233_1325_24701/www.la-croix.com/" rel="nofollow">La Croix</a> est un titre de presse loin d'être cantonné à une ligne éditoriale "religieusement correcte". J'ai donc redécouvert que ce journal pouvait être une source crédible pour aussi l'international, l'économie ou le sport... Et j'ai apprécié le ton.<br /> <br /> D'un point de vue ouverture vers de nouveaux publics de <b>lecteurs </b>(vous, moi...), les diverses opérations de communication mises en place sont multiples: distribution de journaux dans des&nbsp;points de diffusion originaux et éphémères (15 <span data-scayt_word="abribus" data-scaytid="15">abribus</span> créés avec<b> <span data-scayt_word="JC" data-scaytid="16">JC</span> <span data-scayt_word="Decaux" data-scaytid="17">Decaux</span> <span data-scayt_word="Innovate" data-scaytid="18">Innovate</span></b>), campagnes d’affichages autour du sens et du mini-site.<br /> <br /> Sans oublier le fameux concours du <b>meilleur slogan</b> sur la page <span data-scayt_word="Facebook" data-scaytid="19">Facebook</span> du journal…&nbsp;Pour <span data-scayt_word="info" data-scaytid="20">info</span> le&nbsp;<a href="http://www.ebuzzing.com/rd/29332_3326_497758_1233_1325_24701/www.la-croix.com/" rel="nofollow" target="_blank">jeu concours</a>&nbsp;du meilleur slogan vient de déboucher sur de nombreux prix (des abonnements à <span data-scayt_word="la-croix.com" data-scaytid="14">la-croix.com</span>, des&nbsp;<span data-scayt_word="iPad" data-scaytid="21">iPad</span> 2, des&nbsp;<span data-scayt_word="iPod" data-scaytid="22">iPod</span> <span data-scayt_word="touch" data-scaytid="23">touch</span>, des&nbsp;<span data-scayt_word="e-books" data-scaytid="24">e-books</span>). Les <b>3 slogans vainqueurs</b> proposés par de vrais <span data-scayt_word="internautes" data-scaytid="25">internautes</span> sont:</div> <ul> <li> "Pour être en avance, prenez du recul"</li> <li> "Un regard singulier sur un monde pluriel"</li> <li> "Engagé pas enragé"</li> </ul> Le prix de la rédaction permettra même au gagnant de vivre une journée au sein de la rédaction du journal. Original et participatif. Plein de sens pour une nouvelle stratégie.<br /> <br /> <br /> <iframe frameborder="0" height="270" src="http://www.dailymotion.com/embed/video/xl26gy" width="480"></iframe><br /> <a href="http://www.dailymotion.com/video/xl26gy_donnons-du-sens-au-quotidien-jour-3_news" rel="nofollow" target="_blank">Donnons du sens au quotidien Jour 3</a> <i>par <a href="http://www.dailymotion.com/la-croix" rel="nofollow" target="_blank">la-croix</a></i><br /> <br /> <i><a href="http://www.ebuzzing.com/" rel="nofollow" target="_blank">Article sponsorisé</a></i><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7977859705311867335?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/Vou1-ubgElggC7Jh7xyidTfCzrg/0/da"><img src="http://feedads.g.doubleclick.net/~a/Vou1-ubgElggC7Jh7xyidTfCzrg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Vou1-ubgElggC7Jh7xyidTfCzrg/1/da"><img src="http://feedads.g.doubleclick.net/~a/Vou1-ubgElggC7Jh7xyidTfCzrg/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=yDwZDM_T6HM:QQSdeSDgZzM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=yDwZDM_T6HM:QQSdeSDgZzM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/yDwZDM_T6HM" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/la-croix-sens-quotidien-slogan-ipad.htmltag:blogger.com,1999:blog-475140848561491980.post-48564052543747141492011-10-16T10:46:00.000+02:002011-10-23T16:16:43.994+02:002011-10-23T16:16:43.994+02:00<br /> <ul> <li><a href="https://twitter.com/#!/MarketingPub/status/124024958023241728"><b>Old Spice Guy</b> Returns ... at P&amp;G's Annual Meeting</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/123655120515899392"><b>Eurostar </b>invente le Trainstorming</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/124024952360927232">Farewell <b>Qwikster</b>, we hardly knew ye. Netflix in reverse.</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/124195012316631041">Dernière étude sur le Marché de la <b>publicité sur mobile en Europe</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/124229223920570368"><b>eBay’s X.commerce</b> and Facebook team up, recognize #social as commerce gold</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/125189235522285569">Le génial site e-commerce de jouets appartenant à <b>amazon: yoyo.com</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/124845823753330688"><b>Telefónica Digital</b>: 'mobile operators are becoming commoditised and irrelevant'</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4856405254374714149?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/9m-jFctWYkEDXMOYYc5qcUKZtYY/0/da"><img src="http://feedads.g.doubleclick.net/~a/9m-jFctWYkEDXMOYYc5qcUKZtYY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/9m-jFctWYkEDXMOYYc5qcUKZtYY/1/da"><img src="http://feedads.g.doubleclick.net/~a/9m-jFctWYkEDXMOYYc5qcUKZtYY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=krV42QUY4oA:GXQn_MNS3Pc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=krV42QUY4oA:GXQn_MNS3Pc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/krV42QUY4oA" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/ma-selection-marketing-semaine-41-10-16.htmltag:blogger.com,1999:blog-475140848561491980.post-46133257962446228802011-10-09T18:25:00.001+02:002011-10-09T20:38:52.966+02:002011-10-09T20:38:52.966+02:00<br /> <div> Ma sélection marketing dépasse le choc du décès de Steve Jobs. Ce que je retiens néanmoins cette semaine:</div> <ul> <li><a href="https://twitter.com/#!/MarketingPub/status/120911455397756928">La marque <b>RED </b>en France</a></li> <li><a href="https://plus.google.com/u/2/112786483320853559305/posts/822UZw3nwPx">The Strange Powers of the <b>Placebo Effect</b></a></li> <li><a href="https://plus.google.com/u/0/112786483320853559305/posts/88qaXt5Cqf5">Wonderful Pistachios Get Crackin' commercial | <b>Honey Badger</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/121343807747919872"><b>Yahoo, ABC, HuffPo, ESPN</b>: How Do You Run <b>A News Portal</b>? (distribution deals, original content...)</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/122739360377483264">Top <b>Luxury Travel Trends</b> for 2012</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/122744508067741696"><b>Nike </b>Named Most Valuable Sports Brand By Forbes</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/122205554612514816"><b>Advertising Leaders</b> Reflect on Steve Jobs' <b>Legacy</b></a></li> </ul> <div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4613325796244622880?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/s7-NZbndq9Cnhggl1SqsUEQ45kg/0/da"><img src="http://feedads.g.doubleclick.net/~a/s7-NZbndq9Cnhggl1SqsUEQ45kg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/s7-NZbndq9Cnhggl1SqsUEQ45kg/1/da"><img src="http://feedads.g.doubleclick.net/~a/s7-NZbndq9Cnhggl1SqsUEQ45kg/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=WhXluG8zz9w:vjRQI7hMVCo:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=WhXluG8zz9w:vjRQI7hMVCo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/WhXluG8zz9w" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/ma-selection-marketing-semaine-40-2-9.htmltag:blogger.com,1999:blog-475140848561491980.post-61969252082759825402011-10-02T11:26:00.000+02:002011-10-02T11:28:09.348+02:002011-10-02T11:28:09.348+02:00Bonjour voici ma sélection marketing en cette semaine ensoleillée d'automne.<br /> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/TRmxUjbioV7">Richard Branson: <i>"Google recently hosted two of my social interactions at Google Zeitgeist &amp; Google+"</i></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/119539872762568704"><b>Voltaire </b>Stumps for Amazon in First <b>Ad </b>for<b> Kindle Fire</b></a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/9DhBb4Qx6ci">Etude <b>Société française</b> et <b>Publicité</b> en 2011 (par australie et tns)</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/4iQ64YTFzyw">Campagne pour la chaîne <b>Tiji</b>:&nbsp;Le monde vu par des enfants</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/VYGVREM6V3a">Periodic Table of <b>Typefaces</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/120024167549640704"><b>Qatar </b>now world's richest nation</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/120374711468306432"><b>HTC </b>is by far the top Taiwan global brand (Interbrand)</a></li> </ul> <div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6196925208275982540?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/UdAmYDpGE3v7huqGitam8dUDxG8/0/da"><img src="http://feedads.g.doubleclick.net/~a/UdAmYDpGE3v7huqGitam8dUDxG8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/UdAmYDpGE3v7huqGitam8dUDxG8/1/da"><img src="http://feedads.g.doubleclick.net/~a/UdAmYDpGE3v7huqGitam8dUDxG8/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=YQOoZr5HxaM:6SgGS8ucH38:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=YQOoZr5HxaM:6SgGS8ucH38:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/YQOoZr5HxaM" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/ma-selection-marketing-semaine-39-26.htmltag:blogger.com,1999:blog-475140848561491980.post-5682727384390658232011-09-26T22:31:00.001+02:002011-09-26T22:31:28.752+02:002011-09-26T22:31:28.752+02:00Vous êtes sur un blog en .fr que j'ai créé il y a <b>4 ans</b>. Pour la petite histoire j'ai même récemment stoppé mes redirections des domaines en .com, en .eu et en .org pour tout miser sur mon extension .fr ici présente.<br /> <br /> Et dire que le .fr en général existe depuis <b>25 ans </b>grâce à l'AFNIC le gestionnaire du registre des noms de domaines pour la France métropolitaine et d'outre-mer.&nbsp;L'<a href="http://www.ebuzzing.com/rd/29331_3298_486394_1233_1325_22349/www.thefrenchreconnection.fr/" rel="nofollow" target="_blank">Afnic</a>&nbsp;s'est même donnée comme mission d'assurer la "continuité de l'espace territorial français sur internet". Pompeux mais so chic.&nbsp;Tellement chic que les valeurs de l'extension .fr seraient la French touch, l'excellence et le chic justement.<br /> <br /> Pour fêter les <a href="http://www.ebuzzing.com/rd/29331_3298_486394_1233_1325_22349/www.thefrenchreconnection.fr/" rel="nofollow" target="_blank"> 25 ans du .fr</a>, un <a href="http://www.ebuzzing.com/rd/29331_3298_486394_1233_1325_22349/www.thefrenchreconnection.fr/" rel="nofollow" target="_blank"> concours</a> web permet aux participants (éditeurs de sites en .fr) de gagner notamment le 1er étage de la Tour Eiffel. Comment? 4 catégories permettent de concourir:<br /> <br /> <ul> <li><b>Design et créativité</b></li> <li><b>Interaction et navigation</b></li> <li><b>Contenu et editorialité</b></li> <li><b>Technologie et innovation</b></li> </ul> <br /> <img alt="" height="57" src="http://www.ebuzzingvideo.com/banniere/Afnic25ans/banner3.jpg" style="background-color: #f4f4f4; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #545454; font-family: Arial, sans-serif; font-size: 12px; font: inherit; height: 136px; line-height: 15px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: -webkit-center; vertical-align: baseline; width: 476px;" width="200" /><br /> Les 3 sites gagnants dans les 4 catégories du concours sont invités à e soirée VIP qui privatise le 1er étage de la Tour Eiffel le 11 octobre.<br /> <br /> Même si je ne suis ni web-designer ni développeur, ce concours donne envie de participer. Car au-delà du prix, les 12 gagnants gagnent aussi un bonus de <b>visibilité </b>de leur site avec un habillage dans la newsletter Stratégie Reed business que lisent les professionnels du du web, des médias et des métiers du marketing.<br /> Je n'ai pas encore décidé de ma participation, mais n'hésitez pas à vous renseigner sur le <a href="http://www.thefrenchreconnection.fr/">site du concours</a> avant le 30 septembre.<br /> <br /> Si vous participez, demandez à votre communauté de voter pour vous car les votes des internautes comptent en plus des votes du jury. Bonne chance. <br /> <a href="http://www.ebuzzing.com/" rel="nofollow" target="_blank"><i>Article sponsorisé</i></a><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-568272738439065823?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/Mdkl-HgC-7z5IBRUeI9yaBfw7oE/0/da"><img src="http://feedads.g.doubleclick.net/~a/Mdkl-HgC-7z5IBRUeI9yaBfw7oE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Mdkl-HgC-7z5IBRUeI9yaBfw7oE/1/da"><img src="http://feedads.g.doubleclick.net/~a/Mdkl-HgC-7z5IBRUeI9yaBfw7oE/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=n4atVYyavGA:BXtgNOlCsxc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=n4atVYyavGA:BXtgNOlCsxc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/n4atVYyavGA" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/09/nom-domaine-fr-afnic-anniversaire-25.htmltag:blogger.com,1999:blog-475140848561491980.post-31855420689479634902011-09-25T12:49:00.000+02:002011-09-29T14:16:30.503+02:002011-09-29T14:16:30.503+02:00Bonjour et bonne lecture de ma sélection marketing de cette semaine:<br /> <ul> <li><a href="http://twitter.com/#!/MarketingPub/status/116409013536686080"><b>KLM Live Reply:</b> 140 characters, 140 KLM employees</a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/116615200303624192">How <b>Subway </b>Could Be <b>Google Wallet</b>'s Secret Weapon</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/94NbHK3F3fg">Campaign for&nbsp;<b>Juvenile Protection</b>&nbsp;Association -&nbsp;<b>Verbal Abuse</b></a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/115913814167396352">A <b>Visual Analysis</b> of How People Shop in <b>IKEA</b></a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/116619278211493888"><b>IBM </b>draws line between social <b>media </b>and social <b>business</b></a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/115905733211594752"><b>Online car customization</b> embraced by <b>Porsche </b>or by <b>Ford</b></a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/117283331695063040"><b>Audi&nbsp;</b>Drives To&nbsp;<b>Transmedia&nbsp;</b>Land</a></li> </ul> <div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-3185542068947963490?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/kJpaG9kgouY2vwJqAtEZanjVymw/0/da"><img src="http://feedads.g.doubleclick.net/~a/kJpaG9kgouY2vwJqAtEZanjVymw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/kJpaG9kgouY2vwJqAtEZanjVymw/1/da"><img src="http://feedads.g.doubleclick.net/~a/kJpaG9kgouY2vwJqAtEZanjVymw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=bUzd_lC5B_E:sBcqgWeo_xQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=bUzd_lC5B_E:sBcqgWeo_xQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/bUzd_lC5B_E" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/09/ma-selection-marketing-semaine-38-19-25.htmltag:blogger.com,1999:blog-475140848561491980.post-33126830784986125652011-09-18T08:34:00.000+02:002011-09-18T08:37:46.131+02:002011-09-18T08:37:46.131+02:00bonjour vous savez que je suis assez actif sur twitter ou sur google+ tout au long de la semaine. Voici une sélection de ce qu'il faut retenir cette semaine, en 5 articles:<br /> <ul> <li>Stratégie du groupe hôtelier <a href="http://twitter.com/#!/MarketingPub/status/115079355239108608"><b>Accor </b>de décliner&nbsp;<b>sa marque IBIS</b></a> comme des Big Mac</li> <li><a href="http://twitter.com/#!/MarketingPub/status/113358262333747200">Welcome to the <b>Social Enterprise Awakening</b>!</a></li> <li>Francfort théâtre des folies de <a href="http://twitter.com/#!/MarketingPub/status/114089218464153600"><b>Bentley </b>ViPad</a> (tuning de luxe) et <a href="http://twitter.com/#!/MarketingPub/status/114430517406994432"><b>Citroën Tanaris</b></a> (concept-car)</li> <li><a href="https://plus.google.com/112786483320853559305/posts/ZT4o7gYK6HW">10 Incredible Commercials created by great <b>Music Video Directors</b></a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/DfMJcbY2Dxp">A Day Made of <b>Glass</b>... Made possible by <b>Corning</b></a></li> </ul> <div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-3312683078498612565?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/oEvN2SmkvLEDRDwXujACAz3evuc/0/da"><img src="http://feedads.g.doubleclick.net/~a/oEvN2SmkvLEDRDwXujACAz3evuc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/oEvN2SmkvLEDRDwXujACAz3evuc/1/da"><img src="http://feedads.g.doubleclick.net/~a/oEvN2SmkvLEDRDwXujACAz3evuc/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=szDaE_sKV7Q:v7G5r1cHK8s:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=szDaE_sKV7Q:v7G5r1cHK8s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/szDaE_sKV7Q" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/09/ma-selection-marketing-semaine-37-12-18.htmltag:blogger.com,1999:blog-475140848561491980.post-76870357659643036252011-09-11T16:46:00.001+02:002011-09-11T16:59:41.192+02:002011-09-11T16:59:41.192+02:00bonjour, cette semaine je sélectionne les 5 thèmes suivants. Bonne lecture!<br /> <ul> <li><a href="http://twitter.com/#!/MarketingPub/status/112564117142896641"><b>BMW</b>, <b>Burberry </b>kick off anti-Facebook <b>social media features on Pursuitist.com</b></a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/112438817868349440">Google Predicts 15% of <b>Black Friday Searches</b> Will Be <b>Mobile </b>[Data]</a></li> <li>Spécial logos:&nbsp;<a href="https://plus.google.com/u/0/112786483320853559305/posts/66wLbXEPDgi">20 logos retouchés pour coller à la réalité du public</a>&nbsp;et&nbsp;<a href="http://twitter.com/#!/MarketingPub/status/112074196078694400">Logo &amp; Modern Vintage Design Inspiration</a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/111549954262179840">Why <b>CEO of Yahoo</b> Is a Great Job</a></li> <li><a href="http://t.co/1Sff0cV"><b>Amazon </b>is <b>Redesigning </b>its Website to make it more <b>Tablet-Optimized</b></a></li> </ul> <div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7687035765964303625?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/IbAyGDGjUOjW3Z1iQkOjvRwLQ-I/0/da"><img src="http://feedads.g.doubleclick.net/~a/IbAyGDGjUOjW3Z1iQkOjvRwLQ-I/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/IbAyGDGjUOjW3Z1iQkOjvRwLQ-I/1/da"><img src="http://feedads.g.doubleclick.net/~a/IbAyGDGjUOjW3Z1iQkOjvRwLQ-I/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=8vIFxKiqIUA:cum0HnKf7zQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=8vIFxKiqIUA:cum0HnKf7zQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/8vIFxKiqIUA" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/09/ma-selection-marketing-semaine-36-5-11.html