tag:blogger.com,1999:blog-4751408485614919802012-05-22T10:26:26.271+02:00marketing / pub / marques / campagnes / positionnement. Mes 7 secteurs préférés: <strong>E</strong>-commerce, <strong>C</strong>ontenus, <strong>M</strong>édias, <strong>R</strong>etail, <strong>T</strong>ourisme, <strong>L</strong>uxe et <strong>A</strong>utomobileAndry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comBlogger1207125andrymarketinghttp://feedburner.google.comSubscribe with Mon Yahoo!Subscribe with NetvibesSubscribe with GoogleSubscribe with Wikiotag:blogger.com,1999:blog-475140848561491980.post-66698263535696000572012-05-21T10:11:00.000+02:002012-05-22T10:14:33.431+02:002012-05-22T10:14:33.431+02:00<ul> <li><a href="https://plus.google.com/112786483320853559305/posts/h9GU3EDx9a5" target="_blank">Discover Europe's most punctual airline <b>SAS</b></a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/FL8wuG4sKTB" target="_blank">Facebook ads, SuperBowl: Further Ad spending cutting at <b>GM</b>!</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/203534372886941699" target="_blank">Victoria’s Secret, Apple And IKEA All Fall Into The Same <b>Brand Archetype</b></a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6669826353569600057?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/YdrcSo0wTNa3iWC4fF25dZ4TdUE/0/da"><img src="http://feedads.g.doubleclick.net/~a/YdrcSo0wTNa3iWC4fF25dZ4TdUE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/YdrcSo0wTNa3iWC4fF25dZ4TdUE/1/da"><img src="http://feedads.g.doubleclick.net/~a/YdrcSo0wTNa3iWC4fF25dZ4TdUE/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=XgPZFyEiMQI:W10H8Cyqvuc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=XgPZFyEiMQI:W10H8Cyqvuc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/XgPZFyEiMQI" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/05/ma-selection-marketing-semaine-21-145.htmltag:blogger.com,1999:blog-475140848561491980.post-14521183659638354582012-05-14T10:05:00.000+02:002012-05-22T10:13:52.420+02:002012-05-22T10:13:52.420+02:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/201633771332702208" target="_blank">Une agence de Montréal lance une App au lieu d'une campagne</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/201634346808000512" target="_blank">Amazing Photography &amp; Video for Paralympic Ad Campaign</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/201768166991470593" target="_blank">How McDonald's China CEO plans to bring McMuffins to the masses</a></li> <li>Et l'exceptionnelle campagne du constructeur Peugeot au Panama:</li> </ul> <iframe src="http://player.vimeo.com/video/38960702" width="450" height="253" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-1452118365963835458?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/IDPr1Sac5qA4HqlgnrXP_LZXDaE/0/da"><img src="http://feedads.g.doubleclick.net/~a/IDPr1Sac5qA4HqlgnrXP_LZXDaE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/IDPr1Sac5qA4HqlgnrXP_LZXDaE/1/da"><img src="http://feedads.g.doubleclick.net/~a/IDPr1Sac5qA4HqlgnrXP_LZXDaE/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=93Z8EZ9pfds:ORFlV3Q_raI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=93Z8EZ9pfds:ORFlV3Q_raI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/93Z8EZ9pfds" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/05/ma-selection-marketing-semaine-20-75.htmltag:blogger.com,1999:blog-475140848561491980.post-91752201472155802732012-05-12T17:15:00.001+02:002012-05-22T08:45:25.274+02:002012-05-22T08:45:25.274+02:00Je suivais déjà la société <b>Salesforce </b>sur le web via sa chaîne youtube et via les interventions de son charismatique PDG Marc Benioff. J'ai donc réagi favorablement lors d'une prise de contact pour un article sponsorisé d'autant que j'ai une utilité professionnelle pour leurs produits [disclaimer: je suis actuellement responsable e-commerce donc utilisateur quotidien d'outils crm ou d'outils analytics... et forcément en multi-devices]. Ne vous inquiétez pas, si ce post est sponsorisé ce n'est pas une simple vitrine mais aussi mon vrai avis de&nbsp;responsable e-commerce et geek.<br /> <br /> Donc, pour introduire rapidement l'entreprise <a href="http://www.salesforce.com/fr" target="_blank">Salesforce (CRM on demand)</a>, sachez qu'ils font du B2B. Et que c'est un acteur mondial du cloud computing et des logiciels. Mais pas n'importe quels logiciels, uniquement les logiciels SaaS c'est-à-dire qui sont constamment à jour et accessibles de partout (voyez mon allusion au multi-terminal qui nécessite de ne pas mélanger vie privée-vie professionnelle;-)<br /> Et tous ces logiciels sont sans licence mais par <b>abonnement </b>mensuel.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://cdn.ttgtmedia.com/rms/onlineImages/Mobile_Saleforce22.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://cdn.ttgtmedia.com/rms/onlineImages/Mobile_Saleforce22.jpg" width="320" /></a></div> <br /> Qui trouve de l'utilité aux logiciels Salesforce et pour quoi faire? Je vous illustre quelques exemples concrets:<br /> <br /> <ul> <li>Les personnes ayant un métier comme le mien (responsable e-commerce, analytics, marketing, web)&nbsp;</li> <li>ou les personnes ayant un métier commercial en B2B (avant-vente, ventes grands comptes, gestion de prospects et du cycle de vente)&nbsp;</li> <li>Vous avez probablement remarqué que Salesforce propose aussi des briques sociales pour permettre aux annonceurs de faire de la vrai relation client tout en "mesurant" le pouls de leur marque sur les réseaux sociaux.</li> <ul> <li>C'est particulièrement le <b>produit <a href="http://www.salesforce.com/fr/crm/customer-service-support/" target="_blank">Service Cloud (gestion support client)</a></b>, grâce&nbsp;auquel le téléconseiller sait précisément que son client au téléphone s'est exprimé sur Twitter ou Facebook hier.</li> <li>Ainsi il saura immédiatement ce qui pourra le satisfaire dans sa découverte des besoins clients. Une situation courante qui permettra même au client d'avoir acheté un nouveau produit avec le sentiment d'un téléconseiller à l'écoute et pas simple vendeur. &nbsp;</li> </ul> <li>Autre exemple concret: l'interne. Les rares entreprises améliorant leur efficacité en limitant voire en&nbsp;bannissant&nbsp;les dizaines d'emails internes pour fonctionner de manière collaborative via un réseau social d'entreprise.&nbsp;</li> <ul> <li>Concrètement, vous utilisez le <b>produit Chatter</b> entre vous et vos collègues préférés avec tout le contexte des documents partagés (documents de votre organisation-projet, documents de votre équipe) avec directement de la messagerie instantanée pro intégrée. Et évidemment sans devoir gérer des pièces jointes multi-versions.&nbsp;</li> <li>Ça&nbsp;donne envie de bosser avec ses collègues sur <a href="http://www.salesforce.com/fr/chatter/" target="_blank">Chatter (outil collaboratif en ligne)</a>, non? Au passage c'est un produit dont j'ai toujours trouvé le nom un peu trop fun pour un produit pro à utiliser au boulot ;-) &nbsp;</li> </ul> </ul> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.customerforlife.com/img/phones.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="292" src="http://www.customerforlife.com/img/phones.png" width="320" /></a></div> <div> <br /></div> <br /> Bref toute cette palette dépasse le simple CRM qui était le métier initial de <b>Salesforce Dot Com</b>. L'entreprise est tellement à l'avant-garde qu'elle a même été primée comme <a href="http://www.forbes.com/special-features/innovative-companies-list.html" target="_blank">entreprise la plus innovante au monde par Forbes</a> (même devant Amazon ou Apple).<br /> <br /> <i>Article sponsorisé</i><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-9175220147215580273?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/_w7lWF_bfyhBOcUjHUof5xfPrV8/0/da"><img src="http://feedads.g.doubleclick.net/~a/_w7lWF_bfyhBOcUjHUof5xfPrV8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_w7lWF_bfyhBOcUjHUof5xfPrV8/1/da"><img src="http://feedads.g.doubleclick.net/~a/_w7lWF_bfyhBOcUjHUof5xfPrV8/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=24fNK1MFPWI:k7UXsK6bH90:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=24fNK1MFPWI:k7UXsK6bH90:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/24fNK1MFPWI" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/05/salesforce-chatter-salesforce-service.htmltag:blogger.com,1999:blog-475140848561491980.post-62788275061401046532012-05-01T10:24:00.000+02:002012-05-22T10:26:26.274+02:002012-05-22T10:26:26.274+02:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/189017122008072192" target="_blank">Analytics Reveal What <b>Women</b> Want</a> #gendermarketing #netbase</li> <li><a href="https://twitter.com/#!/MarketingPub/status/189435651840688129" target="_blank">Fantastic Interactive <b>IKEA</b> Campaign Presents Multi-View Kitchen Story</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/189612794151313408" target="_blank"><b>Chinese </b>firms aim to tap luxury growth</a>&nbsp;#chinesebrand #local #luxury</li> <li><a href="https://twitter.com/#!/MarketingPub/status/189975471939780608" target="_blank">Innovative ways <b>Airlines</b> are using the facebook timeline</a> #bmi #klm #jetblue #emirates #delta</li> <li><a href="https://twitter.com/#!/MarketingPub/status/191120849397481473" target="_blank"><b>Mercedes-Benz </b>sous une bonne étoile</a> [making of inside]</li> <li><a href="https://twitter.com/#!/MarketingPub/status/191873378896986112" target="_blank">"Why <b>Google+ </b>Needs to be Jay-Z"</a></li> <li>Infographie video très riche de <a href="https://twitter.com/#!/MarketingPub/status/192995723413962753" target="_blank">l'Etude <b>Multiscreen</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/194680642355740672" target="_blank"><b>Wii U:</b> It's Time to Change the Name</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/196227102704549889" target="_blank"><b>Audi </b>Expands the Q Range</a> #audi #suv #crossover</li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6278827506140104653?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/kFNBU8OM0W1tgWJfv8UG84oxZhA/0/da"><img src="http://feedads.g.doubleclick.net/~a/kFNBU8OM0W1tgWJfv8UG84oxZhA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/kFNBU8OM0W1tgWJfv8UG84oxZhA/1/da"><img src="http://feedads.g.doubleclick.net/~a/kFNBU8OM0W1tgWJfv8UG84oxZhA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=e9T22zWFTxI:C2mYmUrp3r0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=e9T22zWFTxI:C2mYmUrp3r0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/e9T22zWFTxI" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/05/ma-selection-marketing-mois-04-14-304.htmltag:blogger.com,1999:blog-475140848561491980.post-11565559788760573792012-03-23T21:24:00.000+01:002012-03-23T21:24:16.157+01:002012-03-23T21:24:16.157+01:00Chaque année, le début du printemps marque&nbsp;la saison du&nbsp;frais et des&nbsp;opérations marketing fraîches des acteurs de la grande conso: marques de boissons, glaces et chewing-gums nous sortent le grand jeu. Cette année c'est les <b>chewing-gums Hollywood de Cadbury </b>qui fêtent leurs 60 ans!<br /> <br /> J'ai toujours trouvé cette marque française mythique, et avec particulièrement une <b>identité sonore </b>reconnaissable en un instant: souvenez-vous du <i>"Fraîcheur de vivre, Hollywood chewing-gum..." [air connu]</i> Bref, un héritage publicitaire important pour une marque à la fois vintage et moderne.<br /> <br /> Cette vidéo youtube est d'ailleurs assez sympa car elle illustre le spot TV de Hollywood en mode medley de ses films publicitaires les plus emblématiques :<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/IHUPzfWozF4" width="560"></iframe><br /> <br /> Aujourd'hui, la marque Hollywood marque en effet en grande pompe son 60ème anniversaire avec une opération combinant&nbsp;<b>achat en magasin</b>&nbsp;(votre supermarché habituel),&nbsp; <a href="http://www.ebuzzing.fr/rd/45089_5223_613936_1233_1325_78250/www.laboutique60ans-hollywoodchewinggum.com" rel="nofollow" target="_blank">boutique collector</a>&nbsp;<b>et objets à collectionner&nbsp;</b>(l'habituel collage de codes-barres + le tirage au sort)... Tout ceci relayé par un&nbsp;<b>dispositif publicitaire</b>&nbsp;web et offline. <br /> <br /> Pour recevoir ses objets collector et participer au tirage au sort il suffit de 4 étapes:<br /> <ol> <li>Acheter évidemment du&nbsp;<a href="http://www.ebuzzing.fr/rd/45089_5223_613936_1233_1325_78250/www.laboutique60ans-hollywoodchewinggum.com" rel="nofollow" target="_blank">Hollywood chewing-gum</a>&nbsp;(miam mes préférés sont l'Original saveur chlorophylle et vous?)&nbsp;</li> <li>Coller les codes barres sur un bulletin collector&nbsp;</li> <li>Renvoyer ce bulletin afin d’obtenir des objets collectors vintage selon le nombre de paquets de chewing-gums achetés. Classique mais incitatif car simple à comprendre.</li> <li>Ensuite vous recevez vos objets vintages comme un plateau apéritif ou des magnets</li> </ol> <div> <img alt="" src="http://www.ebuzzingvideo2.com/fr/img_fr/brief/hollywood/Image4.jpg" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #545454; font-family: Arial, Verdana, sans-serif; font-size: 12px; height: 165px; line-height: 12px; text-align: justify; width: 450px;" /><span style="background-color: white; color: #545454; font-family: Arial, Verdana, sans-serif; font-size: 12px; line-height: 12px; text-align: justify;">&nbsp; &nbsp; &nbsp;</span> </div> Ensuite, vous pouvez&nbsp;participer au tirage au sort&nbsp;et aspirer à un lot de saison pour vos apéros, une belle table de bistro pour votre terrasse ou votre petit balcon citadin ;-)<br /> <img alt="" src="http://www.ebuzzingvideo2.com/fr/img_fr/brief/hollywood/Image7.jpg" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #545454; font-family: Arial, Verdana, sans-serif; font-size: 12px; height: 251px; line-height: 12px; text-align: justify; width: 251px;" /> <br /> Tous ces goodies à collectionner sont exposés pour l’occasion sur&nbsp;<a href="http://www.ebuzzing.fr/rd/45089_5223_613936_1233_1325_78250/www.laboutique60ans-hollywoodchewinggum.com" rel="nofollow" target="_blank">http://www.laboutique60ans-hollywoodchewinggum.com</a>&nbsp;un site qui reprend l'esprit juke-box d'un bistrot de l'époque Happy Days. Précision important pour maximiser vos chances, les goodies peuvent être obtenus uniquement si vous avez acheté des boîtes unitaires et 7, 14 ou 22 exemplaires dans toute la gamme Hollywood. Ne vous trompez pas en comptant vos codes-barres ...<br /> <br /> <i>"Fraîcheur de vivre, Hollywood chewing-gum..." [air connu]</i> <br /> <br /> <a href="http://www.ebuzzing.fr/" rel="nofollow" target="_blank"><i>Article sponsorisé</i></a><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-1156555978876057379?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/FjXMwvJt6jx7MbhMuCckaJkRwrU/0/da"><img src="http://feedads.g.doubleclick.net/~a/FjXMwvJt6jx7MbhMuCckaJkRwrU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FjXMwvJt6jx7MbhMuCckaJkRwrU/1/da"><img src="http://feedads.g.doubleclick.net/~a/FjXMwvJt6jx7MbhMuCckaJkRwrU/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=7QUNC64kQ9Q:WxeUVI_u6qE:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=7QUNC64kQ9Q:WxeUVI_u6qE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/7QUNC64kQ9Q" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/03/hollywood-chewing-gum-60-cadbury.htmltag:blogger.com,1999:blog-475140848561491980.post-42249376309023220932012-03-22T09:40:00.000+01:002012-03-25T09:42:36.247+02:002012-03-25T09:42:36.247+02:00Vous avez peut-être appris cette semaine que la magnifique ville d'<a href="https://twitter.com/#!/MarketingPub/status/182903965682372609" target="_blank">Istanbul accueille la marque Jumeirah</a>. Cette <b>marque&nbsp;hôtelière</b>&nbsp;originaire de Dubai me marque par ses sublimes hôtels et palaces non standardisés.<br /> <br /> Dans Istanbul, la marque Jumeirah s'installe dans le quartier de&nbsp;Beyoğlu et va gérer le mythique Pera Palace Hotel qui ne va pas changer de nom évidemment. J'en profite donc pour vous parler un peu de la ville, que je&nbsp;connais bien.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.instablogsimages.com/1/2012/03/21/pera_palace_hotel_istanbul_bdiqg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="252" src="http://www.instablogsimages.com/1/2012/03/21/pera_palace_hotel_istanbul_bdiqg.jpg" width="400" /></a></div> <br /> Istanbul une ville très moderne d'un point de vue architecture du côté européen, avec un <b>mobilier urbain</b> très récent (<b>Clearchannel </b>est omniprésent) au moindre coin de rue. Istanbul a aussi un tramway ultramoderne irriguant parfaitement la vieille ville, où se situe d'ailleurs de Pera Palace.<br /> <br /> Mon oeil marketing m'a fait remarqué&nbsp;les affiches 4x3 multiples des énormes annonceurs que sont les opérateurs mobiles avec un<b> duopole Turkcell Vodafone</b>. D'un point de vue automobile,&nbsp;Hyundai, Fiat, Renault m'ont semblé les 3 constructeurs automobiles les plus utilisés. D'ailleurs, les taxis sont omniprésents et ils vous repèrent&nbsp;et&nbsp;vous klaxonnent de loin.<br /> <br /> <br /> La ville a un <b>paysage bancaire</b> avec des devantures françaises bien connues. On y trouve en effet la banque verte d'un monde qui change ou l'assureur bleu que vous connaissez.<br /> <br /> A titre personnel je dirais que&nbsp;cette ville très dépaysante est&nbsp;enivrante&nbsp;lorsqu'on y passe quelques jours consécutifs: c'est une ville très étendue et une ville très marine (avec donc énormément de bateaux notamment près du pont Galata) avec le Bosphore et la Corne d'or.&nbsp;Bon voyage.<div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-4224937630902322093?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/MHNskw22lp_Yd-dhC7vqHeuVv0g/0/da"><img src="http://feedads.g.doubleclick.net/~a/MHNskw22lp_Yd-dhC7vqHeuVv0g/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/MHNskw22lp_Yd-dhC7vqHeuVv0g/1/da"><img src="http://feedads.g.doubleclick.net/~a/MHNskw22lp_Yd-dhC7vqHeuVv0g/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=jN3bkr1_QJA:TzQLoUe3am8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=jN3bkr1_QJA:TzQLoUe3am8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/jN3bkr1_QJA" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/03/istanbul-jumeirah-marques-ville.htmltag:blogger.com,1999:blog-475140848561491980.post-23716824669243794332012-03-20T17:34:00.000+01:002012-03-20T17:37:17.884+01:002012-03-20T17:37:17.884+01:00<div style="display:none"><img src="http://stat.ebuzzing.com/stats/41320_5074_608712_1233_1325_1.jpg" border="0" style="width:0px;height:0px" /></div><p> Le constructeur <b>Samsung Mobile</b> s&#39;est retrouss&eacute; les manches et se d&eacute;cide &agrave; lancer&nbsp;<b>chatON</b>,&nbsp;une application multi-plateforme de messagerie. Tout le monde y a droit: chatON est en effet disponible sous Bada, Andro&iuml;d et iOS (Blackberry et WindowsPhone bient&ocirc;t). Je n&#39;ai pas encore install&eacute; l&#39;application mais elle est apparemment directement int&eacute;gr&eacute;e &agrave; votre r&eacute;pertoire mobile une fois install&eacute;e.<br /> <br /> <img alt="" src="http://www.chatonstudio.com/assets/img/bg_meet_friend_top.png?v=2" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #545454; font-family: Arial, Verdana, sans-serif; font-size: 12px; height: 162px; line-height: 12px; text-align: center; width: 335px;" /><br /> <br /> Pour f&ecirc;ter ce lancement, Samsung organise un&nbsp;<a rel="nofollow" href="http://www.ebuzzing.fr/rd/41320_5074_608712_1233_1325_76558/www.chatonstudio.com/" target="_blank">concours vid&eacute;o</a>&nbsp;jusqu&rsquo;au 29 mars sous le nom de&nbsp;<a rel="nofollow" href="http://www.ebuzzing.fr/rd/41320_5074_608712_1233_1325_76558/www.chatonstudio.com/" target="_blank">chatON Studio</a>. Le principe : r&eacute;aliser une vid&eacute;o et cr&eacute;er sa propre histoire en parodiant l&rsquo;un des quatre grands genres du cin&eacute;ma : Action, Horreur, Com&eacute;die romantique et Science-fiction. A gagner: Samsung offre un voyage &agrave; Los Angeles&nbsp;&agrave; Hollywood&nbsp;et des smartphones WAVE 3.<br /> <img alt="" src="http://www.chatonstudio.com/assets/img/carousel1.png" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #545454; font-family: Arial, Verdana, sans-serif; font-size: 12px; height: 155px; line-height: 12px; text-align: center; width: 500px;" /><br /> Voici un exemple de film que Samsung met en avant sur sa cha&icirc;ne youtube. Sympa non? Vous pouvez constater que&nbsp;chatON Studio&nbsp;est un vrai outil de cr&eacute;ation de films amateurs dont le d&eacute;cor est&hellip; une messagerie instantan&eacute;e:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/fggF51qUynA" width="560"></iframe><br /> Donc moi aussi en tant que vrai internaute j&#39;ai test&eacute; &laquo; ChatON Studio &raquo; et c&#39;est en fait une v&eacute;ritable plateforme cin&eacute;matographique. Vous savez que je ne suis pas sc&eacute;nariste dans le cin&eacute;ma mais l&#39;utilisation est facilit&eacute;e par une mise &agrave; disposition sur le site chatonstudio.com d&#39;une vaste biblioth&egrave;que de personnages, d&rsquo;effets sonores et visuels. J&#39;ai donc r&eacute;alis&eacute; sous mon pseudo la vid&eacute;o suivante intitul&eacute;e la Revanche.<br /> <br /> <iframe allowtransparency="true" frameborder="0" scrolling="no" src="https://www.chatonstudio.com/movie/embed?id_movie=742241&amp;width=640&amp;height=385" style="border: none; height: 385px; overflow: hidden; width: 640px;"></iframe><br /> <br /> J&#39;esp&egrave;re que cette vid&eacute;o vous plaira et je n&#39;ai qu&#39;une chose &agrave; vous dire, &agrave;&nbsp;vos claviers,&nbsp;<a rel="nofollow" href="http://www.ebuzzing.fr/rd/41320_5074_608712_1233_1325_76558/www.chatonstudio.com/" target="_blank">cr&eacute;ez votre film</a>...vous serez surpris de la facilit&eacute;.<br /> <br /> <a rel="nofollow" href="http://www.ebuzzing.fr/" target="_blank"><i>Article sponsoris&eacute;</i></a></p><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2371682466924379433?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/K0EpYJJV4GSfSAJrxStcdqFzH9I/0/da"><img src="http://feedads.g.doubleclick.net/~a/K0EpYJJV4GSfSAJrxStcdqFzH9I/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/K0EpYJJV4GSfSAJrxStcdqFzH9I/1/da"><img src="http://feedads.g.doubleclick.net/~a/K0EpYJJV4GSfSAJrxStcdqFzH9I/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=kwIVfA8knac:KUwWhkWhmsU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=kwIVfA8knac:KUwWhkWhmsU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/kwIVfA8knac" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/03/chaton-studio-samsung-mobile.htmltag:blogger.com,1999:blog-475140848561491980.post-88389318601737007322012-02-28T12:32:00.000+01:002012-02-28T12:34:18.357+01:002012-02-28T12:34:18.357+01:00bonjour voici ma sélection marketing de cette semaine:<br /> <ul> <li>&nbsp;<a href="https://twitter.com/#%21/MarketingPub/status/172024858341949441" target="_blank">a Brand's guide to<b> handling social media "jerks"</b></a> #brands #advertisers #customerservice #trolls</li> <li>#mix #nikeinc <a href="https://twitter.com/#%21/MarketingPub/status/172030651330068480" target="_blank">How <b>Nike's Marketing Revolution</b> has resulted in a 40% reduction in TV and Print Advertising in the #us</a></li> <li><a href="https://twitter.com/#%21/MarketingPub/status/172196790865637376" target="_blank">Is English or Mandarin the <b>language of the future</b>?</a></li> <li><a href="https://twitter.com/#%21/MarketingPub/status/172674909774942209" target="_blank">Ad Budgets Evaporate as<b> Earned </b>and <b>Owned</b> Media Grow&nbsp;</a> #onlinemedia #earned #bought #owned </li> <li>#mobile #anxiety #contact <a href="https://twitter.com/#%21/MarketingPub/status/173650525668118529" target="_blank"><b>Nomophobia</b> Strikes: Fear of Fear of Being Out of Cellphone Contact</a>&nbsp; #nomophobia</li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8838931860173700732?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/Fk09Jm0XBAY8XJ7DUCHo79Ro3QU/0/da"><img src="http://feedads.g.doubleclick.net/~a/Fk09Jm0XBAY8XJ7DUCHo79Ro3QU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Fk09Jm0XBAY8XJ7DUCHo79Ro3QU/1/da"><img src="http://feedads.g.doubleclick.net/~a/Fk09Jm0XBAY8XJ7DUCHo79Ro3QU/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=yhdDfGzCwSM:f0-w0b5XTrU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=yhdDfGzCwSM:f0-w0b5XTrU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/yhdDfGzCwSM" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/02/ma-selection-marketing-semaine-8-202.htmltag:blogger.com,1999:blog-475140848561491980.post-52051862164418030512012-02-14T21:20:00.000+01:002012-02-14T21:20:21.835+01:002012-02-14T21:20:21.835+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/166588876025110528" target="_blank">this year Doritos Won Brand Bowl</a>&nbsp;#doritos #beckhamforhm #chrysler</li> <li><a href="https://twitter.com/#!/MarketingPub/status/166589864387678209" target="_blank">PlayStation Network aligns under "Sony Entertainment Network" brand</a> #sony #SEN #PSN #playstation #ps3 #psvita #psp</li> <li>#onlythestrong <a href="https://twitter.com/#!/MarketingPub/status/167514756838731778" target="_blank">Nike Launches ‘Only The Strong’ SS2012 Campaign in #Japan and Unveils ‘Space’ Styles in the U.S.</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/167737151977553921" target="_blank">Nielsen research reveals tablets are more effective for ads than&nbsp;smartphones</a> #nielsen #ads</li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5205186216441803051?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/FLq96Q_9hXKnJtcTYCLhgElIJhg/0/da"><img src="http://feedads.g.doubleclick.net/~a/FLq96Q_9hXKnJtcTYCLhgElIJhg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FLq96Q_9hXKnJtcTYCLhgElIJhg/1/da"><img src="http://feedads.g.doubleclick.net/~a/FLq96Q_9hXKnJtcTYCLhgElIJhg/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Jp0rJ8js3Ik:EbGlcGzCVTI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=Jp0rJ8js3Ik:EbGlcGzCVTI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/Jp0rJ8js3Ik" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/02/ma-selection-marketing-semaine-6-62-122.htmltag:blogger.com,1999:blog-475140848561491980.post-63118901823619388072012-02-06T18:18:00.001+01:002012-02-06T18:20:47.951+01:002012-02-06T18:20:47.951+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/163994722661179392" target="_blank">Blédina en partenariat avec l'Atelier des chefs</a> #bledina #blediclub #nutrition #babyfood</li> <li><a href="https://twitter.com/#!/MarketingPub/status/164100415191908352" target="_blank">How a tourism board made its visitor centre look and feel like an Apple Store</a>&nbsp;#retail #uk</li> <li><a href="https://plus.google.com/112786483320853559305/posts/Hp4otkAmwMb" target="_blank">BMW 6 Series Gran Coupe: What an elegant #luxurycar</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/164618854348234752" target="_blank">Amazon results: making waves as flows slow</a> #operatingincome</li> <li><a href="https://twitter.com/#!/MarketingPub/status/164620738161156096" target="_blank">UK Toy retailers start search for next Christmas cracker</a> #toys #retail #argos #revell #goldenbear</li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6311890182361938807?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/7NOazQLQ_VIYNV59XpY-W4a5v2k/0/da"><img src="http://feedads.g.doubleclick.net/~a/7NOazQLQ_VIYNV59XpY-W4a5v2k/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7NOazQLQ_VIYNV59XpY-W4a5v2k/1/da"><img src="http://feedads.g.doubleclick.net/~a/7NOazQLQ_VIYNV59XpY-W4a5v2k/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=e-AT88XviIs:a12PRWgKM6Q:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=e-AT88XviIs:a12PRWgKM6Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/e-AT88XviIs" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/02/ma-selection-marketing-semaine-5-301-52.htmltag:blogger.com,1999:blog-475140848561491980.post-24334279639387142762012-02-06T18:09:00.000+01:002012-02-06T18:20:06.476+01:002012-02-06T18:20:06.476+01:00<div style="display: none;"> <img border="0" src="http://stat.ebuzzing.com/stats/39635_4645_569436_1233_1325_1.jpg" style="height: 0px; width: 0px;" /></div> <samp><span style="font-family: georgia, serif;">Je vous parlais déjà de <a href="http://www.marketing-pub.fr/2007/12/facebook-concurrent-derange-sites.html" rel="nofollow" target="_blank">Facebook</a> comme plateforme marketing menaçante pour les sites de rencontres et la séduction sur Internet. C'est encore plus vrai lorsque <a href="http://www.ebuzzing.fr/rd/39635_4645_569436_1233_1325_71474/apps.facebook.com/heinekenserenade/" rel="nofollow" target="_blank">Heineken</a>&nbsp;surfe sur la vague de la Saint-Valentin et propose dans&nbsp;sa <b>campagne&nbsp;Heineken « Open Your World »</b>... la&nbsp;dernière vidéo Serenade!</span></samp><br /> <samp><span style="font-family: georgia, serif;"><br /></span></samp><br /> <br /> <center><div class="ebuzzing_box" style="border: 0px solid black !important; display: none; line-height: 1; margin: auto; padding: 0px !important; text-align: left; width: 425px;"> <script src="http://player.ebuzzing.com/player_blog/player.php?parametre=0&amp;brief_id=4627&amp;taille_test_visu=7" type="text/javascript"> </script> <a class="wikio-widget-ebmini" href="http://www.ebuzzing.fr/" style="display: none;">Ebuzzing</a> <script charset="utf-8" src="http://player.ebuzzing.com/player_blog/js/mini_share.php" type="text/javascript"> </script> </div> </center> <samp><span style="font-family: georgia, serif;"><br /></span></samp><br /> <samp><span style="font-family: georgia, serif;"><br /> Serenade, séduction, Saint-Valentin, tout est réuni pour une toute nouvelle&nbsp;<a href="http://www.ebuzzing.fr/rd/39635_4645_569436_1233_1325_71474/apps.facebook.com/heinekenserenade/" rel="nofollow" target="_blank">application Facebook</a>&nbsp;via la <b>Fan Page Heineken</b> depuis le 1er février. Même si ça semble cliché&nbsp;de prime abord, Heineken permet&nbsp;d’envoyer quelque chose de spécial à l’être bien-aimé en mêlant social, amour et humour.<br /> <br /> L'application Facebook&nbsp;<a href="http://www.ebuzzing.fr/rd/39635_4645_569436_1233_1325_71474/apps.facebook.com/heinekenserenade/" rel="nofollow" target="_blank">Serenade</a>&nbsp;permet en effet de réaliser une Serenade illustrant son rendez-vous de rêve et tout ce que vous avez toujours voulu lui dire secrètement. Directement, envoyez ensuite votre création à votre Valentin(e) sous forme de&nbsp;message de&nbsp;<a href="http://www.ebuzzing.fr/rd/39635_4645_569436_1233_1325_71474/apps.facebook.com/heinekenserenade/" rel="nofollow" target="_blank">Saint Valentin</a>&nbsp;en musique et en paroles.<br /> <br /> <img alt="" src="http://www.ebuzzingvideo2.com/fr/img_fr/brief/heineken/fbapp_heineken.JPG" style="background-color: white; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #545454; font-family: Arial, Verdana, sans-serif; font-size: 12px; height: 459px; line-height: 12px; text-align: center; width: 259px;" /><br /> <br /> <br /> Pour commencer à créer votre sérénade, vous lancez l’application Facebook, choisissez une personne de votre liste d’amis, indiquez pourquoi votre partenaire vous plaît, le lieu du rendez-vous et pourquoi il ou elle est si spéciale. Dans les détails,&nbsp;créez simplement votre propre sérénade personnalisée en <b>&nbsp;4 étapes </b>:</span></samp><br /> <div> <ol> <li> <samp><span style="font-family: georgia, serif;">choisissez parmi vos amis Facebook la personne avec qui vous souhaitez avoir un rendez-vous (je ne suis pas concerné car déjà marié ;-)</span></samp></li> <li> <samp><span style="font-family: georgia, serif;">justifiez les raisons pour lesquelles vous souhaitez sortir avec cet(te) ami(e)</span></samp></li> <li> <samp><span style="font-family: georgia, serif;">décidez ce que vous voulez faire pour que votre rendez-vous soit une réussite</span></samp></li> <li> <samp><span style="font-family: georgia, serif;">expliquez pourquoi votre rendez-vous devrait sauter le pas avec vous !&nbsp;</span></samp></li> </ol> </div> <samp><span style="font-family: georgia, serif;">Votre destinataire recevra le célèbre titre de votre choix et évidemment, les paroles de la chanson ont été adaptées en fonction des réponses apportées. A la fin du visionnage, le destinataire est invité à accepter ou refuser le rendez-vous !</span></samp><br /> <br /> <samp><span style="font-family: georgia, serif;">Avec un total de<b> 640 différentes sérénades disponibles</b> (en 20 langues possibles), vous devriez être capable de trouver la sérénade mémorable qui apportera de la romance à votre rendez-vous.<br /> <br /> A ce dispositif viral s’ajoute un événement mondial de 8 heures consécutives en temps réel « <b>Serenade Live</b> » retransmis en direct sur la chaîne Youtube d’Heineken (le 9 février de 19h à 4h du matin pour Paris).</span></samp><br /> <br /> <samp><span style="font-family: georgia, serif;">Pour rappel ce dispositif mondial a été imaginé par l’agence <b>Wieden Kennedy Amsterdam</b>.<br /> <br /> Tout commence donc sur votre compte Facebook par "Tu dois autoriser ta sérénade". A votre tour si ça vous chante<br /> <br /> <a href="http://www.ebuzzing.fr/" rel="nofollow" target="_blank"><i>Article sponsorisé</i></a></span></samp><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2433427963938714276?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/sSVqA1Eh4aizU3oH2EskJHtu69Y/0/da"><img src="http://feedads.g.doubleclick.net/~a/sSVqA1Eh4aizU3oH2EskJHtu69Y/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/sSVqA1Eh4aizU3oH2EskJHtu69Y/1/da"><img src="http://feedads.g.doubleclick.net/~a/sSVqA1Eh4aizU3oH2EskJHtu69Y/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=4Foqgxq-IH4:efGOiXuR9hU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=4Foqgxq-IH4:efGOiXuR9hU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/4Foqgxq-IH4" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/02/heineken-open-your-world-serenade.htmltag:blogger.com,1999:blog-475140848561491980.post-56779754587670228872012-01-29T18:35:00.000+01:002012-01-29T18:35:57.630+01:002012-01-29T18:35:57.630+01:00<ul> <li><a href="https://plus.google.com/112786483320853559305/posts/hF4eU511uhG" target="_blank"><b>WWF</b>: Hand Drawn</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/162060391218823168" target="_blank">Apple's Growth Rate Is Simply Incredible... 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/* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8451913274664050349?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/0/da"><img src="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/1/da"><img src="http://feedads.g.doubleclick.net/~a/A2SMbfwAiB0ntNHZkUCup69WbX0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zNIz4VfI3yE:iowOK8ahSuM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zNIz4VfI3yE:iowOK8ahSuM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zNIz4VfI3yE" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-3-161.htmltag:blogger.com,1999:blog-475140848561491980.post-60670875185020074352012-01-15T14:46:00.002+01:002012-01-15T14:47:43.734+01:002012-01-15T14:47:43.734+01:00<ul> <li><a href="http://www.businessinsider.com/how-this-french-billionaire-is-disrupting-up-the-telecoms-market-2012-1" target="_blank">How This <b>French Billionaire</b> Is Disrupting Up The <b>Telecoms Market</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/156429448076464128" target="_blank">More <b>Absolut Vodka</b> ads</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/156427718186115073" target="_blank"><b>Levi's </b>uses <b>Instagram</b> to crowdsource stars of next campaign</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/158129753520480256" target="_blank">music fans: <b>Mastercard Priceless Duets</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/158505538341187584" target="_blank"><b>Nokia </b>and<b> Microsoft </b>talk up co-dependence</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6067087518502007435?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/0/da"><img src="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/1/da"><img src="http://feedads.g.doubleclick.net/~a/5GMu3EiKCMIwm8B5utZ8XYRU_aU/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=XHNBUrGm4Lk:Mf1fTtD0wbM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=XHNBUrGm4Lk:Mf1fTtD0wbM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/XHNBUrGm4Lk" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2012/01/ma-selection-marketing-semaine-2-91-151.htmltag:blogger.com,1999:blog-475140848561491980.post-46993550423708091122012-01-08T20:47:00.000+01:002012-01-08T20:48:51.132+01:002012-01-08T20:48:51.132+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/154267468666380290" target="_blank">2012. 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No Creativity</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/147728411677302784" target="_blank">US Moves Toward Banning <b>Photoshop In Cosmetics Ads</b></a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/148323072225710080" target="_blank"><b>Ford</b> Hopes To Whet <b>Fusion</b> App-etites</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-1916291623118148660?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/0/da"><img src="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/1/da"><img src="http://feedads.g.doubleclick.net/~a/FWcV1U6Ez3cGad0S94Mz0RA20tw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=2HpWt1-HZMw:em4Pni3Gjcw:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=2HpWt1-HZMw:em4Pni3Gjcw:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/2HpWt1-HZMw" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-50-1212.htmltag:blogger.com,1999:blog-475140848561491980.post-51248178564275203822011-12-11T14:37:00.001+01:002011-12-11T14:40:31.753+01:002011-12-11T14:40:31.753+01:00<br /> <ul> <li><a href="https://twitter.com/#!/MarketingPub/status/144892815447560192" target="_blank">Rumor: <b>Amazon Retail Stores</b> Coming &amp; Predatory Pricing Channel Destruction</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/4c9GFhTDAkY" target="_blank">List of Google's <b>Biggest Advertisers</b> (Search) in the&nbsp;U.S</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/145532393170796544" target="_blank"><b>Wrigley's</b> prepares major marketing pushes across<b> Extra</b> and <b>5Gum</b> brands</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-5124817856427520382?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/0/da"><img src="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/1/da"><img src="http://feedads.g.doubleclick.net/~a/KtEBg5RIWE8yehHRzwQd-ni60Hc/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=ZZz9Ba6Q4EQ:i8f0__ESEus:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=ZZz9Ba6Q4EQ:i8f0__ESEus:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/ZZz9Ba6Q4EQ" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-49-0512.htmltag:blogger.com,1999:blog-475140848561491980.post-3659048221378200792011-12-04T10:10:00.001+01:002011-12-04T10:20:23.922+01:002011-12-04T10:20:23.922+01:00<br /> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/Bwzv6GH5p1c" target="_blank">List of the top 25 <b>hottest brands in America</b></a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/8DNdmujuTMt" target="_blank"><b>UNIQLO</b> Voices of New York</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/141777697209712640" target="_blank">India: Do <b>Indian Brands</b> Value <b>Customer Loyalty</b>?</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/142011031277940736" target="_blank">What Role Does Gender Play In Mobile Phone Usage? #compete #smartphone</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/142355558270369793" target="_blank"><b>Audi Design</b>:&nbsp;Audi Will Redesign its Models With Separation in Mind</a>&nbsp;#AQR</li> <li><a href="https://twitter.com/#!/MarketingPub/status/142366006709469184" target="_blank"><b>"Amazing Everyday"</b>: <b>Nokia</b> focuses brand strategy on retail stores</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-365904822137820079?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/0/da"><img src="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/1/da"><img src="http://feedads.g.doubleclick.net/~a/y3UEjUYEXNzH9v6xEDiqfLaF8ss/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=YSRALvHqV64:i-qEOKmJNuY:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=YSRALvHqV64:i-qEOKmJNuY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/YSRALvHqV64" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/12/ma-selection-marketing-semaine-48-2811.htmltag:blogger.com,1999:blog-475140848561491980.post-27364676380105605042011-11-27T17:33:00.001+01:002011-11-27T17:44:19.523+01:002011-11-27T17:44:19.523+01:00Après la sacrée semaine de Roger Federer aux <b>ATP World Tour Finals</b> je sélectionne les 2 actus marketing suivantes cette semaine:<br /> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/RkxgADM1tFf" target="_blank"><b>Coca-Cola</b> and <b>WWF </b>are helping create a safe haven for the polar bear</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/138887070692282368" target="_blank"><b>eBay</b>’s Pop-up Store Will Offer Londoners a New Shopping Experience</a></li> </ul> Bonne semaine!<div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-2736467638010560504?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/0/da"><img src="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/1/da"><img src="http://feedads.g.doubleclick.net/~a/g2EPN48x0TOJ_TrxkObZs29bvbI/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zoXKyUcWxoY:ZM1Kew-x0_Q:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=zoXKyUcWxoY:ZM1Kew-x0_Q:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/zoXKyUcWxoY" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-47-2111.htmltag:blogger.com,1999:blog-475140848561491980.post-71749962592130911782011-11-20T15:51:00.001+01:002011-11-20T17:50:20.000+01:002011-11-20T17:50:20.000+01:00<ul> <li>Cette semaine j'ai évidemment été marqué principalement par&nbsp;<a href="http://unhate.benetton.com/" target="_blank"><b>Benetton Unhate Foundation</b></a> qui aura monopolisé l'actualité publicitaire et politique. Le spot officiel a été présenté par Alessandro Benetton lui-même.</li> </ul> <div> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/qImJFg5dgTE?hd=1" width="560"></iframe> </div> <ul> <li>Le reste de ma sélection marketing:</li> <ul> <li><a href="https://plus.google.com/112786483320853559305/posts/JWTnHuUjikA" target="_blank"><b>KidsLoveJetlag</b>... 40 <b>Strangest Agency Names</b>, and Where They Came From</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/136929933082628096" target="_blank">Separate Social Media From Marketing</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/136940131209850880" target="_blank"><b>Sofa Sunday</b></a>: Forget About <b>Black Friday</b> or <b>Cyber Monday</b> -- Catalog Spree Is Waiting for Sofa Sunday</li> <li>Affichage: <a href="https://plus.google.com/112786483320853559305/posts/QDt5RHV7pam" target="_blank">la campagne <b>Ogilvy </b>South Africa pour <b>Bookdealers</b></a><b> </b>et&nbsp;<a href="https://plus.google.com/112786483320853559305/posts/Mi94WiGtaXe" target="_blank">20 campagnes d'affichage intelligentes et créatives regroupées par <b>Effet Buzz</b></a></li> </ul> </ul> <div> Bonne semaine.</div><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7174996259213091178?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/0/da"><img src="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/1/da"><img src="http://feedads.g.doubleclick.net/~a/OE_uBDycN-FB-p3d-VbU0wK4w_0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=WFMcpDdVvkc:97m1_82VTMI:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=WFMcpDdVvkc:97m1_82VTMI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/WFMcpDdVvkc" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-46-1411.htmltag:blogger.com,1999:blog-475140848561491980.post-74130623458083130672011-11-13T20:53:00.001+01:002011-11-20T16:06:27.926+01:002011-11-20T16:06:27.926+01:00<ul> <li><a href="http://t.co/0Nxs7KXZ" target="_blank"><b>Ford </b>Updates its <b>Touch Interface</b>: Easier to Use, Faster and Less Distracting</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/134178673594073089" target="_blank">Do You Need Retail Stores? <b>Best Buy</b> Thinks Not. Are uk shoppers that different?</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/134179165267165184" target="_blank"><b>L'audience mobile en France </b>a doublé en trois mois</a></li> <li>AppNexus:&nbsp;<a href="https://twitter.com/#!/MarketingPub/status/134761702364430338" target="_blank">Advertisers, The <b>App Store For The Ad Tech World</b> Is Launching (buy­ing, sell­ing, opti­miz­ing ads on the Inter­net)</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-7413062345808313067?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/0/da"><img src="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/1/da"><img src="http://feedads.g.doubleclick.net/~a/CWnBwliNLbeCFkqwXLhrL6liCWA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=sSQQNqjp-rw:NrD9Rcc61xs:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=sSQQNqjp-rw:NrD9Rcc61xs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/sSQQNqjp-rw" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-44-0711.htmltag:blogger.com,1999:blog-475140848561491980.post-87880630324472962322011-11-06T19:12:00.000+01:002011-11-20T16:06:40.151+01:002011-11-20T16:06:40.151+01:00<br /> <div> Bonjour, uniquement 3 infos marketing sélectionnées cette semaine du fait d'une semaine chargée... et pas uniquement pour moi ;-)</div> <ul> <li><a href="http://twitter.com/#!/MarketingPub/status/131471950236221440" style="background-color: transparent;" target="_blank">How <b>Android</b> swallowed the UK smartphone market in 18 months [ps: the entire uk market is growing]</a></li> <li><a href="http://twitter.com/#!/MarketingPub/status/132863395480354816" style="background-color: transparent;" target="_blank">Turnmoil in the new <b>Forbes list of Most Powerful People 2011</b>: Newcomers &amp; Drop-offs</a></li> <li><a href="http://t.co/suCvco4T" target="_blank"><b>Wieden + Kennedy</b> tops 2011 creative awards league tables</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-8788063032447296232?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/0/da"><img src="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/1/da"><img src="http://feedads.g.doubleclick.net/~a/LMKFQEq9kq8I_XIA2wlQ47Ei7as/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=C4YhE8uKwCI:v-Y3R8KBNFg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=C4YhE8uKwCI:v-Y3R8KBNFg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/C4YhE8uKwCI" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/11/ma-selection-marketing-semaine-43-3110.htmltag:blogger.com,1999:blog-475140848561491980.post-67383465637708083032011-10-30T15:50:00.000+01:002011-10-30T15:51:18.887+01:002011-10-30T15:51:18.887+01:00<ul> <li><a href="https://twitter.com/#!/MarketingPub/status/129091796474142720" target="_blank"><b>RIM</b> needs coherent strategy</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/128376940037025792" target="_blank"><b>Square</b>’s Payment Device extends coverage &amp; gets into 9,000 <b>Wal-Mart</b> stores</a></li> <li><a href="https://twitter.com/#!/MarketingPub/status/129600836836921345" target="_blank"><b>Amazon </b>Goes It Alone in <b>China</b>, With a New Name and URL</a>&nbsp;<b>joyo.com</b></li> <li><a href="https://twitter.com/#!/MarketingPub/status/130324607499640833" target="_blank">Why <b>Microsoft</b>'s Vision Of The Future Is Dead On Arrival</a></li> <li><a href="https://plus.google.com/112786483320853559305/posts/6u8JvLQTqQq" target="_blank">The <b>Volkswagen Beetle</b>. Juiced Up. New Beetle Augmented Reality Ads</a></li> </ul><div class="blogger-post-footer"><script type="text/javascript"><!-- google_ad_client = "pub-1394188459188887"; /* Lien textuel, créé le 08/03/08 */ google_ad_slot = "4519671471"; google_ad_output = "textlink"; google_ad_format = "ref_text"; google_cpa_choice = ""; // on file //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/475140848561491980-6738346563770808303?l=www.marketing-pub.fr' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/0/da"><img src="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/1/da"><img src="http://feedads.g.doubleclick.net/~a/SMDGSeI3mxj7r9DqFr-7ITFIyuA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=eZKhbV7GzgY:XKdGlL1NhYM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/andrymarketing?a=eZKhbV7GzgY:XKdGlL1NhYM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/andrymarketing?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/andrymarketing/~4/eZKhbV7GzgY" height="1" width="1"/>Andry Rakotomavohttps://profiles.google.com/112786483320853559305noreply@blogger.comhttp://www.marketing-pub.fr/2011/10/ma-selection-marketing-semaine-43-24-30.html