http://www.amplifiercontent.com/blog/ en Amplifier Media, LLC Copyright 2009 2009-04-29T12:44:55-05:00 http://www.amplifiercontent.com/blog/brandxideascom_something_to_consider/ http://www.amplifiercontent.com/blog/brandxideascom_something_to_consider/#When:12:44:55Z Remember the days of large focus groups and paying telemarketing companies to talk to your customers.  Maybe you are still living in those days. Content Marketing Ideas 2009-04-29T12:44:55-05:00 http://www.amplifiercontent.com/blog/sprites_vogel_sponsorship_is_a_sign_of_more_to_come/ http://www.amplifiercontent.com/blog/sprites_vogel_sponsorship_is_a_sign_of_more_to_come/#When:20:50:05Z You may have seen it already.  Sprite has enlisted the help of both YouTube and Facebook to promote "Green Eyed World", a new reality-remix series featuring budding UK musician Katie Vogel. 2009-04-20T20:50:05-05:00 http://www.amplifiercontent.com/blog/do_you_have_a_twitter_strategy_if_not_you_need_one/ http://www.amplifiercontent.com/blog/do_you_have_a_twitter_strategy_if_not_you_need_one/#When:05:12:44Z Twitter, the micro-blogging tool, just hit 10 million unique visitors in February. It's a true force that all businesses need to consider having a significant presence in.Even with this growth (up from 6 million in January), most marketers are still trying to figure the social media tool out. Content Marketing Tools 2009-04-09T05:12:44-05:00 http://www.amplifiercontent.com/blog/why_did_blender_fail/ http://www.amplifiercontent.com/blog/why_did_blender_fail/#When:17:41:09Z If you haven't heard, Blender magazine folded last week amid ongoing and severe losses in advertising pages. You either loved or hated Blender, but you had to respect their lofty editorial and production standards. Music News 2009-03-31T17:41:09-05:00 http://www.amplifiercontent.com/blog/parachute_and_nivea_make_perfect_match/ http://www.amplifiercontent.com/blog/parachute_and_nivea_make_perfect_match/#When:20:07:42Z Is TV the new model for breaking music acts?  Yes, according to Jeff Straughn, VP-strategic marketing at Island Def Jam Music Group. 2009-03-20T20:07:42-05:00 http://www.amplifiercontent.com/blog/banana_republics_stories_branded_music_campaign/ http://www.amplifiercontent.com/blog/banana_republics_stories_branded_music_campaign/#When:13:13:17Z Banana Republic has assembled a group of music artists to “celebrate the richness of city life” in a new spring/summer campaign the clothing company is calling City Stories. 2009-03-20T13:13:17-05:00 http://www.amplifiercontent.com/blog/vans_off_the_wall_online/ http://www.amplifiercontent.com/blog/vans_off_the_wall_online/#When:13:30:15Z Vans, the youthful, hip footwear and apparel company (a division of VF Outdoor, Inc.) knows its targeted customer base and addresses their lifestyle interests with a dozen microsites—all part of its Web network. 2009-03-19T13:30:15-05:00 http://www.amplifiercontent.com/blog/does_sex_and_music_sell_liberator/ http://www.amplifiercontent.com/blog/does_sex_and_music_sell_liberator/#When:19:04:39Z The obvious answer is yes. At least bedroom adventure retailer Liberator thinks so. Music and Marketing Case Studies 2009-03-13T19:04:39-05:00 http://www.amplifiercontent.com/blog/virgin_mobile_seeks_to_right_music_wrongs/ http://www.amplifiercontent.com/blog/virgin_mobile_seeks_to_right_music_wrongs/#When:01:51:25Z Caught this Adverblog post about Virgin Mobile's launch of their Right Music Wrongs microsite, dedicated to those songs and artists that "just did wrong" by their fans and the music industry. Music and Marketing Case Studies 2009-03-06T01:51:25-05:00 http://www.amplifiercontent.com/blog/why_rap_radar_should_be_produced_by_adidas/ http://www.amplifiercontent.com/blog/why_rap_radar_should_be_produced_by_adidas/#When:19:31:49Z Well, could be Adidas, Mountain Dew, Hilfiger...you get the point. When I read this Folio: article on the launch of RapRadar.com, which is said to be the Huffington Post for Hip Hop music lovers, I couldn't get past this statement: 2009-02-24T19:31:49-05:00