Amplified Media SEO

Microsoft’s new search engine Bing – and how to optimize your website for Bing

2009-06-03T07:11:30Z

Microsoft’s Bing search engine has just become publicly available, allowing you to decide whether Microsoft’s latest effort has the goods to take on Google. Bing is available at www.bing.com and replaces Live Search. Bing Search Engine Microsoft is expected to spend $80 million to $100 million on Bing marketing which would be a nice hedge against Yahoo! [...]

The Future of Social Media

2009-01-31T09:57:26Z

Here’s a great video that takes the views of many peers in our industry, some very interesting points of view!

Why Choose Amplified Media For Your SEO?

2009-01-20T10:50:17Z

Search engine optimization (SEO) strategies are key to any successful online business today. SEO works to ensure your website is more visible than your competitors and ultimately to have your website in the top results pages of all major search engines. Although there are never any guarantees to reach top ranks, ethical SEO ensures your website [...]

Show on map

Improve your search engine rankings for both business-related keywords and for your geographic location

2009-06-02T11:52:42Z

A large portion of my clients are not worldwide companies looking for global domination. They are small to medium sized organisations supplying products or services to localised customer base – usually within a mile radius of their works. One of my prospects recently asked the following question which I would like to share with you. I [...]

Uncover Your Competitors’ Search Marketing Strategies by Comparing to Your Site

2008-12-22T13:03:55Z

By taking a little time to study your competitors’ websites, you can identify the search terms that are missing from your search marketing campaigns and working for your competitors. For example, if you are selling ‘blue widgets’ and one of your competitors is selling ‘widgets’ by conducting a search terms analysis you will discover keywords [...]

Drive Sales With Digital PR

2009-01-03T17:09:14Z

As competition increases for online market space B2B marketers need to ensure they attract as much qualified traffic to their websites as possible. One of the most cost effective strategies for search marketing is positioning your products and services within the search engine results pages through optimizing web pages for the best (most profitable) search [...]

Google Algorithm To Add More User Behaviour Metrics

2008-12-13T12:48:36Z

In the search marketing world there will always be speculation surrounding Google’s algorithm and what they are going to do next; however, one source of discussion that has caught my eye is that of User Behaviour. Google patented an application back in 2003 and have openly discussed the patent filed as ‘Information retrieval based on [...]

The Six Simple Principles of Viral Marketing

2008-12-30T11:00:27Z

Viral Marketing is about creating ‘generations’ of users of your content, product, service or widget. As with any strategy there are basic principles you should follow. I would like to share with you an excellent post by Dr. Ralph F. Wilson, who sums up the Six Simple Principles of Viral Marketing rather well. Over to you [...]

SEO Code of Ethics

2008-12-20T15:01:07Z

SEO Code of Ethics – For SEO Practitioner I am pleased to feature the following information. To all my present and future clients I hereby accept and agree to adhere to the SEO Code of Ethics as set out below. For more information go to SEO Code of Ethics The discussion of any SEO Code of [...]

Top Keyword Strategies

2009-01-26T00:14:53Z

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only “Phase One” of the process. You must also make the most of the keywords you have. Traffic to my log furniture site has doubled [...]