AlterSage is Now Neo @ Ogilvy</h1> <article> <h1>AlterSage is Now Neo @ Ogilvy</h1> <p>Christine — Wed, 01 Sep 2010 10:05:15 +0000</p> So finally we can break our big news! It is with great excitement that we reveal that AlterSage has officially partnered with Ogilvy and as of today becomes Neo@Ogilvy South Africa! Neo is the digital arm of Ogilvy worldwide, and until now, Neo South Africa has only been offering mostly Mobile and Media Placement services [...] </article> <article> <h1>AlterSage’s New Chapter</h1> <p>Christine — Mon, 30 Aug 2010 16:05:08 +0000</p> We have a big announcement that I am bursting at the seams to let you in on, but you’re going to have to wait just one more day till 1 September to find out what! I have loved AlterSage ever since the very first blog post that I wrote on the domain so many years [...] </article> <article> <h1>Improve Customer Experience, Increase Sales</h1> <p>Erica — Wed, 25 Aug 2010 10:23:05 +0000</p> Ok, so you have a PPC campaign in progress, are using Facebook and Twitter, are regularly updating your website, and still aren’t gaining customers. You get traffic to your website and then, somewhere between arriving at your homepage and finalising a purchase, visitors disappear. What’s the problem? In terms of e-commerce, navigating a website should [...] </article> <article> <h1>Develop with SEO in mind</h1> <p>Carla Fourie — Mon, 23 Aug 2010 08:47:59 +0000</p> When developing a new website or redeveloping your current website you can save yourself a lot of time and money if your SEO consultant is involved from the start. Involving an SEO consultant from the planning stages will ensure that your new website’s information architecture and content is properly optimised and user-friendly. As a full-service [...] </article> <article> <h1>The new Cell C marketing campaign</h1> <p>Carla Fourie — Thu, 19 Aug 2010 09:31:19 +0000</p> At the beginning of this month a media frenzy broke loose when Cell C announced that Trevor Noah was going to be their new ‘Customer Experience Officer (CEO)’. The uproar was not because Trevor is famous and well-loved, but because of the way the campaign unfolded. Here is a short overview of the campaign thus [...] </article> <article> <h1>Tech4Africa Roundup</h1> <p>Christine — Wed, 18 Aug 2010 09:31:39 +0000</p> Last week Jonathan and I attended the Tech4Africa conference in Johannesburg. The brainchild of Gareth Knight, the conference was the first of its kind and had a really good attendance. With the likes of international speakers such as Clay Shirky, Leila Janah and Alex Hunter – why wouldn’t it?! It was quite funny as it [...] </article> <article> <h1>Useful SEO tips</h1> <p>Carla Fourie — Thu, 12 Aug 2010 09:10:03 +0000</p> We are frequently asked to share basic SEO tips so I thought I would provide some basic advice via a blog post. We have discussed the importance of using Analytics software on your website in a previous post, so I’m not going to go into too much detail regarding the importance of analysing the data [...] </article> <article> <h1>Traditional Advertising versus Search Engine Marketing</h1> <p>Erica — Wed, 11 Aug 2010 10:07:04 +0000</p> When a company buys ad space in a magazine, they’ll choose one targeted to the same demographic they want to sell their product to. The same rule applies to marketing in general – it’s most worthwhile to advertise your product to consumers who are likely to buy it. In traditional advertising, these categories are often [...] </article> <article> <h1>Optimising PPC spend</h1> <p>Simon — Fri, 06 Aug 2010 08:44:47 +0000</p> A PPC campaign can be a really cost-effective way of attracting customers, provided it is optimised to provide maximum returns on the investment. Here are some tips on optimising your PPC spend. The most basic way to save money is to spend less. This is totally obvious, but requires a bit of creativity. You can [...] </article> <article> <h1>Bold Moves in Online Marketing</h1> <p>Erica — Thu, 05 Aug 2010 09:15:42 +0000</p> Though it’s been overshadowed by Old Spice’s viral video campaign, another unique online marketing initiative has recently been launched – Ford’s rollout of its retooled Explorer SUV on Facebook. Ford has been experimenting with online marketing for years. As early as 2003, Ford hyped its new Expedition model via highly successful homepage takeovers on Yahoo, [...] </article> </main></body></html>