ALLURE Hair & Makeup - The Latest

Be Who You Want To Be - Commercial

Sun, 01 Jan 2012 02:33:44 PST

A lot of people ask us what it is we do and although it’s easy to explain the basics, it’s a bit harder to explain the intangibles. A large part of what ALLURE offers is the luxury of time and convenience, it’s about how you look AND how you feel. So take a look and see what the ALLURE experience is all about!

In discussing the project with Drive Films we decided the best way to showcase what we do was to recreate a wedding morning. Obviously every wedding day is different so we decided on a style and went to work creating our own special day. And even though every wedding day is unique there are many common elements like florists, photographers, venue providers, etc. we’d need to rely on to make our morning happen. We started making a list.

We decided on ‘classic elegance’ as our style and we called on some pro’s that reflect that style in their work. We started with Bryan Caporicci to capture behind the scenes photos, as well as being the photographer in our film. He was stoked to help out and did an amazing job!

Next, we caught up with Stephanie Allen, Wedding Sales Manager with Vintage Hotels, about filming at Queen’s Landing. Because of it’s classic charm we felt it was the perfect backdrop and Stephanie was more than happy to help us out! Vintage Hotels supplied the suite, room service, and a bottle of Rosé sparkling wine from Niagara’s own Chateau Des Charmes.

Expressions Flowers and Gifts is known for exceptional quality and elegant designs so asking Fran to play a role in our morning was easy. She really delivered with the bouquet and went the extra mile on the details…thanks again Fran! Also, our friends from La Tete were thrilled to provide us with one of their handmade hair pieces. Using only the finest material from 100% silk to real Swarovski crystals the piece they created for us was a the perfect finishing touch!

Thanks to our models who gave a whole day to us and for that we are truly grateful. Our bride, Alana Snoei, recently married in the Caribbean wore her beautiful dress by Maggie Sottero.

And what wedding in Niagara would be complete without a car from Niagara Classic Transport? We asked them for a car and they gave us a white Rolls Royce! A great addition to the film and really captured the feeling we were going for!

Enjoy watching the commercial and we look forward to your feedback!

Looking Back

Sat, 31 Dec 2011 08:56:17 PST

Here’s a compilation of what Allure was up to this past year. Thanks to the Allure team for making this the best year yet!

How To - Winged Tip Eyeliner

Thu, 29 Dec 2011 08:39:20 PST

A step-by-step tutorial on how to spice up the every day eyeliner! The winged tip eyeliner adds drama and is super easy. Check it out!

How To - Braided Half Up / Half Down

Thu, 22 Dec 2011 14:31:14 PST

A super easy and simple way to get your hair off your face.. check out this great look you can do at home!

Occupy Christmas

Mon, 12 Dec 2011 09:18:10 PST

Take time out this holiday season to think about where we’re spending our money… and who we could be affecting just to save a buck. Vote with your dollars! Merry Christmas from Allure :)

Men Zone - How to Trim you Hairline

Sun, 04 Dec 2011 09:16:26 PST

Part Two in our Men Zone series, check out this easy tutorial to help all the guys in your life save time and money between hair cuts!

How To Do Your Own Updo - Side Ponytail

Sat, 26 Nov 2011 09:13:18 PST

Another addition to the “do your own updo” collection. This look requires only a few bobby pins and minimal product. Enjoy!

How To - The Classic French Twist

Sat, 19 Nov 2011 09:07:50 PST

Another easy do-it-yourself updo. Try this classic look for any holiday parties or events coming up… or wear as an every day look too!

How To - Curl Your Hair [with a curling wand]

Sat, 12 Nov 2011 07:18:39 PST

Try using this great tool, the curling wand, to achieve beautiful waves in your hair! Check out this step-by-step video to learn all about it.

Men Zone - How to Flat Iron

Thu, 03 Nov 2011 17:12:37 PDT

Brought to you by popular demand… a little something for the guys! Check out part one of our new series “Men Zone” for yourself, or the man in your life!

How To - Beach Bun [with headband]

Fri, 28 Oct 2011 17:09:36 PDT

When travelling, you don’t always have ideal conditions for styling your hair. Check out this easy heat-free and product-free beach bun perfect for hanging out in the sun!

Feather Extension & Hair Tinsel

Thu, 20 Oct 2011 17:07:24 PDT

Come and get ‘em! THIS JUST IN…. we’ve got Hair Feather Extensions and Pro Hair Tinsel! Check out the hottest thing this season! They will look great as an accessory in bridesmaids hair or for your holiday parties! Make your appointment today or have them done at your wedding, on-location, by special request.

How To - Waterfall Braid

Wed, 12 Oct 2011 17:05:27 PDT

We can’t get enough of braids! Another braid we’re seeing everywhere… the waterfall braid. Check out the technique and master this beautiful look that is so hot this fall!

How to - Classic Ponytail

Thu, 06 Oct 2011 18:02:03 PDT

Dress up the Classic Ponytail by adding volume and wrapping the hair around to hide your elastic. Easy enough to do yourself, check out this step by step video!

Niagara Wedding Show 2011 Highlights

Sun, 02 Oct 2011 18:04:22 PDT

Here’s some highlights from today’s show. Enjoy :)

Side Braid Pony Tail

Fri, 23 Sep 2011 17:58:54 PDT

Check out another tutorial on a bohemian braid look that’s easy enough to do yourself!

How To - Brush Cleaning Tutorial

Thu, 15 Sep 2011 18:00:08 PDT

Learn how to sanitize and take care of your brushes to prolong the life of your brushes and optimize your makeup routine! Cleanliness is the first rule of applying makeup… watch this vlog to learn how to make your own brush cleaner at home!

How To use A Triple Barrel Curling Iron

Sun, 04 Sep 2011 17:56:13 PDT

Learn how to use a tool that is new to many… the triple barrel iron! Get beautiful beach waves in your hair that can only be achieved with this amazing tool!

Makeup Brush Tutorial

Wed, 24 Aug 2011 17:54:58 PDT

Ever bought a makeup brush kit and wondered “what in the world are all these for! Is there really a difference?!” Check out this brush tutorial for an in depth lesson on how to use your brushes to really maximize your makeup routine at home!

How to - Curl Hair with a Flat Iron (Part 2)

Thu, 18 Aug 2011 17:52:47 PDT

How to curl your hair with a flat iron part one was such a great success, that we decided to come out with another tutorial on another technique. Watch part two to be a pro at curling hair with a flat iron!