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	<title>Alison Foxall, Media Designer</title>
	
	<link>http://alisonfoxall.com</link>
	<description>Tampa Media Designer</description>
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		<title>Smallbizlaw.us completed with team Social Forces!</title>
		<link>http://alisonfoxall.com/smallbizlaw-us-completed-with-team-social-forces/</link>
		<comments>http://alisonfoxall.com/smallbizlaw-us-completed-with-team-social-forces/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:32:46 +0000</pubDate>
		<dc:creator>Alison Foxall</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social forces]]></category>
		<category><![CDATA[tampa web design]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://alisonfoxall.com/?p=162</guid>
		<description><![CDATA[One of my goals when designing an interface like this one is to keep the information presented clear and concise. For the most part, I think the design hits the nail on the head. With good direction from <a href="http://thecarl.com">Carl Vervisch</a>, we all achieved a great functional site, and an ecstatic client. I wasn't crazy about the color palette, but I think it works. I think I remember saying something like "This is the the most website looking website I have ever done." Usually when I build interfaces, they don't look like websites at all, they look like desks, or paper.. Or what have you!]]></description>
			<content:encoded><![CDATA[<p>Small biz law was recently completed on my end of it a couple months back. The site is for a small business lawyer, Gil Sanchez of Tampa Bay. While I had fun designing the interface portion of it, I ran into some difficulties with the small details of the site. I would have liked to see a lot more design go into the blog portion of the site, and more SEO as well. But unfortunately time was up and I do hope that more work goes into the site. After all, it&#8217;s the best lawyer website on the planet right now! Unless someone can direct me to another site that looks as good as that one &#8212; for a lawyer.</p>
<p><img src="http://alisonfoxall.com/wp-content/themes/afox/images/smallbizblogpreview.jpg" alt="Smallbizlaw.us Website" /></p>
<p>One of my goals when designing an interface like this one is to keep the information presented clear and concise. For the most part, I think the design hits the nail on the head. With good direction from <a href="http://thecarl.com">(The) Carl Vervisch</a>, we all achieved a great functional site, and an ecstatic client. I wasn&#8217;t crazy about the color palette, but I think it works. I think I remember saying something like &#8220;This is the the most website looking website I have ever done.&#8221; Usually when I build interfaces, they don&#8217;t look like websites at all, they look like desks, or paper.. Or what have you!</p>
<p>Currently <a href="http://smallbizlaw.us">Smallbizlaw.us</a> is being maintained by <a href="http://socialforces.com">Social Forces</a> on the social media aspect. I&#8217;m not sure who is doing the modifications on the back/front-end, but just to add more credit to the site&#8211; Jean-Baptiste of <a href="http://www.catswhocode.com/blog/">Cats Who Code</a> did some custom Wordpress applications, which I think he did a great job. I always love his development! I think the only issue we had with Jean was a few words in english that didn&#8217;t make any sense! :)</p>
<p>All in all it was a good project to work on and I&#8217;m glad to see the client happy. I just hope his marketing techniques are working. I look forward to more strategic websites like this one&#8211; but I do hope that I&#8217;m more involved in the planning stages. I&#8217;m very eager to help more small business owners out.</p>
<p>Check out the site at <a href="http://smallbizlaw.us/">http://smallbizlaw.us/</a> and let me know what you think!</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Alison is Appointed to Web Design Director for Ad 2 Tampa Bay!</title>
		<link>http://alisonfoxall.com/alison-foxall-is-appointed-to-web-design-director-for-ad2-tampa-bay/</link>
		<comments>http://alisonfoxall.com/alison-foxall-is-appointed-to-web-design-director-for-ad2-tampa-bay/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 23:08:35 +0000</pubDate>
		<dc:creator>Alison Foxall</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Public Service]]></category>
		<category><![CDATA[ad 2]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://alisonfoxall.com/?p=153</guid>
		<description><![CDATA[Alison becomes the Web Design Director for Ad 2 Tampa Bay; affiliated with the AAF. Read a little history on how Alison got involved in Ad 2 Tampa Bay. As the director of the Ad 2 site, plans will include overhauling the back-end and replacing it with something more modern and updated. Open to suggestions on features or improvements, however, the design of the site will primarily stay the same.]]></description>
			<content:encoded><![CDATA[<p>I kind of stumbled upon Ad 2 during my schooling in Tampa at IADT. Every now and then there would be someone from Ad 2 that would come up and tell us to join and how it&#8217;s so great to be involved with the community, and to enter your pieces into the Addy&#8217;s, so on and so forth. I never really did any of those. I never came to Ad 2. Ad 2 came to me. It was the end of 2008, and I was asked to front-end develop One Here One There for Ad 2, pro bono. I agreed, thinking that it would be a good opportunity for me. The work itself was fine, no issues and it went pretty quick. But afterwards everyone seemed to know who I was and thought it was great that I helped out. The public service campaign One Here One there ended up winning 2nd place in the national contest. Ad 2 Tampa Bay was recognized as club of the year as well by the AAF in Washington, DC. What an honor!</p>
<p><img src="http://alisonfoxall.com/wp-content/themes/afox/images/ad2tampa.jpg" alt="Ad 2 Tampa Bay, Advertising Proffesionals " /></p>
<p>Soon after I was interested in becoming a board member, more specifically to help out with the site. I then was appointed as Web Design Director for Ad 2 Tampa Bay. My job is more internally based, providing updates for press releases, and other things going on with Ad 2. However I do have one big plan that I envision: Re-vamping the Ad 2 website, and re-coding it for WordPress. I&#8217;m excited to get the ball rolling on this and a lot of people have been asking about it and wanting to get involved. Although I do not have exact details for you all on the plans of the site, I do know that the majority of the changes will be in the back-end and how the site flows together. The design will primarily stay the same.</p>
<p>For all that go onto the Ad 2 Website: <a href="http://ad2tampabay.org/" target="_blank" title="Ad 2 Website" alt="Ad 2 Website">http://ad2tampabay.org/</a> I invite you to suggest any features you&#8217;d like to see on the new website, from not only the user perspective, but also the administrative perspective. I want to make it easy to use for all. We know that a lot of the pages are going to go away since there is a lot that we don&#8217;t need anymore. But let us have it! I want to hear everyone&#8217;s thoughts on the site and how it runs; not so much on how it looks since the design will (for the most part) remain the same. Please note though, that participating memebers of the board have already re-structured the architecture of the site. So we will be deleting some pages and possibly adding new ones. But I&#8217;m really open to any suggestion on interface changes.</p>
<p>Let me know! I&#8217;m super stoked to get on this.</p>
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		<title>New Poster, Artwork, and Photography for April 09</title>
		<link>http://alisonfoxall.com/new-poster-artwork-and-photography-for-april-09/</link>
		<comments>http://alisonfoxall.com/new-poster-artwork-and-photography-for-april-09/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 14:04:59 +0000</pubDate>
		<dc:creator>Alison Foxall</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[artwork]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[poster]]></category>

		<guid isPermaLink="false">http://alisonfoxall.com/?p=143</guid>
		<description><![CDATA[The poster design was inspired by a photo of my wonderful boyfriend who happened to be holding a book open. The page read: "Never miss an opportunity to tell someone you love them." I thought it was very thoughtful of him and decided to make this poster, not only for him, but as my leave-behind/promotional item as well. I got good comments on it, and plan to make this poster part of a series.]]></description>
			<content:encoded><![CDATA[<p>New work by Alison Foxall. Check out the full versions on my <a href="http://alisonfoxall.com/work">Work </a>page.</p>
<p><img src="http://alisonfoxall.com/wp-content/themes/afox/images/lovethem_blog.jpg" alt="Love Them" title="Love Them" class="imggal" /><br />
<img src="http://alisonfoxall.com/wp-content/themes/afox/images/fender_girl_blog.jpg" alt="Love Them" title="Love Them" class="imggal" /><br />
<img src="http://alisonfoxall.com/wp-content/themes/afox/images/punisher_blog.jpg" alt="Love Them" title="Love Them" class="imggal" /></p>
<p>The poster design was inspired by a photo of my wonderful boyfriend who happened to be holding a book open. The page read: &#8220;Never miss an opportunity to tell someone you love them.&#8221; I thought it was very thoughtful of him and decided to make this poster, not only for him, but as my leave-behind/promotional item as well. I got good comments on it, and plan to make this poster part of a series.</p>
<p>The artwork was actually something I started doing for (again) my boyfriend on valentines. We&#8217;re both into music and he&#8217;s really into guitars; he must own seven of them. So I thought it would be a nice to treat to use some stock photography by <a href="http://mjranum-stock.deviantart.com/">Marcus Ranum</a> and make a miniature montage. I think it turned out nice, and although a bit late, I think he&#8217;ll enjoy it.</p>
<p>The photograph is very emotive. It&#8217;s of my best friend, Jason and his new tattoo. I think it says a lot about him and his personality. I just happened to take the photo in a great place, while he&#8217;s facing a dark cave: our laundry room.</p>
<p>You can buy prints of all but the photo at <a href="http://alsnd12.deviantart.com/prints/">Deviant Art.</a></p>
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		<title>Questions To Ask Your Clients For a Better Proposal and Design Brief</title>
		<link>http://alisonfoxall.com/questions-to-ask-your-clients-for-a-better-proposal-and-design-brief/</link>
		<comments>http://alisonfoxall.com/questions-to-ask-your-clients-for-a-better-proposal-and-design-brief/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 23:13:14 +0000</pubDate>
		<dc:creator>Alison Foxall</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design brief]]></category>
		<category><![CDATA[proposal]]></category>
		<category><![CDATA[worksheet]]></category>

		<guid isPermaLink="false">http://alisonfoxall.com/?p=131</guid>
		<description><![CDATA[Often times we find ourselves trapped by a clients deadline that a certain project needs to be done yesterday. This might lead to skipping the most important questions to ask clients. Here I have compiled a list of questions to ask your clients for a better project proposal and a design brief. The more information you know about a project the better results you will produce and less time will be wasted, especially when building websites. Certain types of functionality you might have to contract out or spend more time on than other parts, whereas a logo design pretty much has the same process repeatedly.]]></description>
			<content:encoded><![CDATA[<p>Often times we find ourselves trapped by a clients deadline that a certain project needs to be done yesterday. This might lead to skipping the most important questions to ask clients. Here I have compiled a list of questions to ask your clients for a better project proposal and a design brief. The more information you know about a project the better results you will produce and less time will be wasted, especially when building websites. Certain types of functionality you might have to contract out or spend more time on than other parts, whereas logo design pretty much has the same process repeatedly and is straight-forward. Here are some questions that I ask my clients and some other questions I found on the interweb that may be useful to you:</p>
<p><strong>General Company Info</strong></p>
<ul>
<li>What is the name of you company?</li>
<li>What is your business?</li>
<li>How old is your company?</li>
<li>What is the size of your company?</li>
<li>Who are the main contacts and who has final approval of the project?</li>
<li>Are there specific dates the project needs to be completed?</li>
<li>Your budget dictates how much time can be spent on your project. What is the budget?</li>
<li>Describe your business in one sentence.</li>
<li>Describe your business in two words?</li>
<li>Describe your business in one word?</li>
<li>What doesn’t your business do, or do well?</li>
<li>What differentiates your business from competitors?</li>
<li>How did you start the company?</li>
<li>Is there a story that is unique to your company? Or perhaps a unique story to the company name?</li>
</ul>
<p><strong>General  Image of Company</strong></p>
<ul>
<li>If you company/brand was a person who would it be? Why?</li>
<li>If your company/brand was an object what would it be? Why?</li>
<li>If your company/brand was an animal which one would it be? Why?</li>
<li>Is there an important object, building or person for your business?</li>
<li>What do you normally wear to work?</li>
<li>How do you want the public to perceive your image?</li>
<li>What do you want to be famous for?</li>
<li>What words should the general public associate your business with? Name at least 3.</li>
<li>What aspect of your image needs improvement?  How do you want your image to be seen in 2 years?  10 years?</li>
</ul>
<p><strong>Competitors </strong></p>
<ul>
<li>Who are your competitors?</li>
<li>How are they better/worse than your product/service?</li>
<li>Who might you compete with in the future?</li>
</ul>
<p><strong>The Target Audience</strong></p>
<ul>
<li>Who is your customer? Describe in detail. What do they do? What do they watch?</li>
<li>Who is the ideal customer?</li>
<li>What customers do you want to attract that you aren’t getting yet?</li>
<li>If your customer was a cartoon character who would it be?</li>
<li>How do they find out about you?</li>
<li>What do they want from you?</li>
<li>What customers do you not want to attract?</li>
</ul>
<p><strong>Current identity</strong></p>
<ul>
<li>Do you have an identity?</li>
<li>What do you like about it and what do you not like about it?</li>
</ul>
<p><strong>Website Specifics</strong></p>
<ul>
<li>Why are you commissioning a new website?</li>
<li>List the business objectives of your website.</li>
<li>How will you know if it is a success?</li>
<li>What aspects of your current site work well and why are they successful?</li>
<li>What aspects of your current site are unsuccessful and why do you think that is?</li>
<li>If you update your current site using a content management system, please describe the system and its main features. Are you happy with the system?</li>
<li>Why will people use this kind of site?</li>
<li>Why will people choose your site over others?</li>
<li>What will people want to do on the site?</li>
<li>List websites of competitors in a related field; what works and what doesn’t?</li>
<li>List websites you like the aesthetics of and explain why.</li>
<li>Outline any ideas you may have for the site. How would these features support your business goals and the goals of your user?</li>
<li>If you need a content management system, please describe the features you would like.</li>
</ul>
<p><strong>Anything else?</strong></p>
<p>Don&#8217;t forget to make sure to ask the client if there is anything that was left out that they would like to add to the brief. A lot of these questions can be condensed into single questions, and some are more useful than others. But remember one thing: The more information you have on the project and the client, the better experience it will be for both parties.</p>
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		<title>Alison Foxall Wins a Student Addy for 2008!</title>
		<link>http://alisonfoxall.com/addy-winner-2008/</link>
		<comments>http://alisonfoxall.com/addy-winner-2008/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 21:00:02 +0000</pubDate>
		<dc:creator>Alison Foxall</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[addy]]></category>
		<category><![CDATA[artistik envy]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[tampa bay]]></category>

		<guid isPermaLink="false">http://alisonfoxall.com/?p=77</guid>
		<description><![CDATA[Alison Foxall, myself, won a student Addy for 2008! The Addy was awarded for the Artistik Envy Website that was entirely developed and designed by myself, Alison Foxall in Fall of 2008. Credits go appropriately to William Rossiter and Melissa Mckee for the initial identity development of Envy. And also to Klodiana Shehi for doing the video management of the site. You can view the site live at <a href="http://envy.artistikmagazine.com/" target="blank">http://envy.artistikmagazine.com/</a>]]></description>
			<content:encoded><![CDATA[<p>Alison Foxall, myself, won a student Addy for 2008! The Addy was awarded for the Artistik Envy Website that was entirely developed and designed by myself, Alison Foxall in Fall of 2008. Credits go appropriately to William Rossiter and Melissa Mckee for the initial identity development of Envy. And also to Klodiana Shehi for doing the video management of the site. You can view the site live at <a href="http://envy.artistikmagazine.com/" target="_blank">Artistik Envy</a></p>
<p><img title="Artistik Envy Wins Addy" src="http://alisonfoxall.com/wp-content/themes/afox/images/websites/envy_big.jpg" alt="Artistik Envy Wins Addy" width="480" /></p>
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