• VisualDNA™ – We transform unknown users into known users
  Users profile themselves by taking one of our highly viral image quizzes – Our API sends the user's personality, interests, and purchase intent to your site – Your site is then able to provide more relevant content to the user
• Selling UX to small business
  It’s 2010 and everyone loves usability, right? It may may look that way from our comfortable perches atop the blogosphere, but if you’ve tried to sell usability services to small businesses, you know that it can be a frustrating and time-consuming experience.
• Designers, meet Agile
  As an interaction designer working in an Agile environment, I’ve recently been asked by several colleagues in non-Agile arenas – folks in agency settings, consultancies, or in-house software companies – what it’s really like in terms of design workflow and output. Their questions have touched on everything from the day-to-day differences to the quality of the designs coming out of the process, and their perspectives have ranged from casual-and-curious, to scared-and-skeptical (e.g., “Oh, it’s just a fad” and “There’s that vast Agile agenda again.”)
• Why User Competency Matters in Social Design
  In designing for social participation, we can consider user goals and needs — even interests, features, functionality, adoption and scaling issues. Best practices and popular ways of using social media guide us in our decisions. But there’s a basic concern we seem to often overlook: “What is the user good at?”
• interactions magazine | Technology First, Needs Last: The Research-Product Gulf
  I’ve come to a disconcerting conclusion: Design research is great when it comes to improving existing product categories, but essentially useless when it comes to breakthroughs. I reached this conclusion through examining of a range of product innovations, most especially looking at those major conceptual breakthroughs that have had a huge impact upon society as well as the more common, mundane, small, continual improvements. Call one a conceptual breakthrough, the other incremental. Although we would prefer to believe conceptual breakthroughs occur because of a detailed consideration of human needs, especially fundamental but unspoken hidden needs so beloved by the design research community, the fact is that it simply doesn’t happen.
• The Virtues of a UX Professional
  UX professionals can be an egotistical lot. We like to think that only certain people with certain qualities can do what we do. Not everybody has the right stuff to fly to the moon or storm the beaches at Normandy. And in a similar way (sort of) not everybody has what it takes to create great user experiences.

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• Designing for Service: Creating an Experience Advantage
  We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most people think of designers as only having applied the surface treatment to a thing conceived by someone else.
• OpenHallway: Unmoderated remote usability testing with screen recording
  Inspired by the 5 second test, a lot web-based services have cropped up to support remote usability testing. In the past few years, I've been experimenting with some of these to conduct super small, unmoderated remote usability testing sessions. I've used Morae extensively in the past, but for most of my needs, that's like using a sledgehammer on a pushpin.
• Prototyping with Omnigraffle: show/hide annotations " Fuzzy Thoughts
  We use Omnigraffle Pro to generate prototypes and wireframes from one source document. It allows us to link elements (buttons, page regions, etc.) to different pages within the same document, or to run scripts. We can then export a PDF or HTML version of our static wireframes into a clickable prototype easily
• Calls to Action
  Causing action through persuasion: Attention; Interest; Desire; Action.
• "What are you suggesting?" Using images to influence:
  Here’s a little trick from psychology. Let’s say we’re having a conversation and I want to nudge the conversation in a certain direction; I want to influence what comes to mind for you. To do this, I might try using associative priming. Basically, I’ll tell a few stories or inject specific language into our conversation that your brain will pick up on, bringing associated mental objects into short term memory. A few minutes later, I might ask you a certain question. If I’ve done a good job at priming, there’s a good chance I can predict how you might respond (I suspect this is one way magicians are able to predict what someone is thinking!).

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• Try the "Lightening Quick" Mental Model Method
  When I was making a lot of mental models in the get-it-to-market-yesterday dot com boom of the late 1990's, I used a technique that resulted in a mental model plus gap analysis brainstorm in the course of one day. Now that it's the not-in-this-economy post economic slump, I think it's time to put this technique to use again. Today, in fact, I got together with a group of nine talented design agency folks and we spent 2.75 hours putting together a set of towers based on 24 individual stories, and then spent rest of the day brainstorming ideas to support those towers. Here's how we did it.
• Playing Well with Others: Design Principles for Social Augmented …
  Technical barriers to delivering augmented reality (AR) experiences on a broad scale are falling rapidly
• The Craft of Interaction Design
  The following text is a transcript of a talk by Gillian Crampton-Smith at Innovation Forum Interaction Design, Potsdam, March 2007. The aim of the two-day conference was to focus on all aspects of interface and interaction design: mobile telephone and media interfaces, problem solutions and product visions, web pages and virtual worlds, art and commerce, business and science. Using both concrete projects and visionary concepts, current developments in interaction design were presented and discussed by regional and international experts from the design, research and business worlds.
• The Panic Status Board
  …The idea quickly grew beyond “Project Status”, and has become a hub of all sorts of internal Panic information. What you’re actually looking at is an internal-only webpage that updates frequently using AJAX which shows:
• Do’s and Don’ts of Usability Testing
  Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently. In doing so, we’ve learned quite a few best practices and encountered some potential pitfalls. We think it’s important that we share what we’ve learned with the many stakeholders, designers, and engineers who might find this information helpful.
• Autocomplete design pattern
  Problem summary: The user needs to enter information into a text box which is prone to be mis-typed, hard to remember, or ambiguous.

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• Designing Mobile Search: Turning Limitations into Opportunities …
  Designing a mobile finding experience requires thinking in terms of turning limitations into opportunities.
• Organized Approach to Emotional Response Testing
  The Product Reaction Cards are part of the Desirability Toolkit that suggests facilitators ask users to choose the cards that "best describe the product or how using the product made them feel" and then ask them to narrow their selection to just five cards. The cards selection process is then followed by an interview where the participant explains why they selected those five cards.
• Where Do Heuristics Come From?
  What I learned in the process of developing style guidelines for voting system documentation (which, astonishingly, took about a year) is that most heuristics—accepted principles—used in evaluating user interfaces come from three sources: lore or folk wisdom, specialist experience, and research.
• The User Centered Design Conundrum
  When I mention design research to clients unfamiliar with user–centered design, I am often confronted with a blank stare. At first, I thought that I simply might be doing it wrong: selecting the wrong kinds of clients with which to work, or associating myself with the wrong kind of companies—but after attending events and meet-ups frequented by UX professionals, I’ve learned that I’m not alone. The problem—willful ignorance to the benefits of design research— is a pervasive one.
• Web Design Criticism: A How-To
  Web design is a relatively young field. It’s youthful, growing and made up of people from all kinds of backgrounds, many of whom lack formal design training. We have learned, and still are learning, as we go. It was there, as part of that training, that I learned about critiquing, both giving and receiving, through regular design reviews.

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• Search is the Web’s fun and wicked problem
  Search is the Web's most powerful and frustrating tool. It's the conduit to unfathomable amounts of information, yet it requires a fair degree of user education to reach its full potential. It's odd that something so important is so hard to harness.
• Get on the same page with personas
  Personas are a vital tool in designing a product or interface that connects with its users. When you don’t have clear personas as your designing guide, other factors get in the way. Ultimately the interaction fails: it gets made for ease of the coder rather than ease of the user, features get added that don’t present a strong benefit to the user, without a single vision everyone ends up compromising and nothing gets accomplished thoroughly. Below are a few key nuggets I took from the sources at the end of this post.
• Conversion Room: Improve your web-forms and increase conversions
  As a follow up to our previous post "Is your website easy to buy from?", we're now going to take a deeper look at web-forms. Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are often a neglected after thought for many websites.
• LukeW | An Event Apart: 10 Secrets from a UX Design Strategist’s Toolbox
  Sarah Nelson's 10 Secrets from a UX Design Strategist’s Toolbox talk at An Event Apart San Francisco detailed a number of ways to manage collaborative design sessions.
• Winning Content: Thoughts on influence and content strategy
  Blog on content and editorial.

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• 15 Ways to Increase Trust in Your Landing Pages | Unbounce
  Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them.
• Content strategy is, in fact, the next big thing
  I think it’s because the reality of social media initiatives—that they’re internal commitments, not advertising campaigns—has derailed more than a few organizations from really implementing effective, measurable programs. Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it.
• Managing UX teams
  I gave a talk yesterday at the Usability Professionals Association (UPA) conference about managing user experience teams. (It’s a version of a talk that I gave last year at the IA Summit and again at UX Week.) In it, I talk about the importance of personality in hiring, and how personality and can make or break a fit.
• Surprise as a design strategy
  "A surprise reaction to a product can be beneficial to both a designer and a user. The designer benefits from a surprise reaction because it can capture attention to the product, leading to increased product recall and recognition, and increased word-of-mouth. Or, as Jennifer Hudson puts it, the surprise element 'elevates a piece beyond the banal'. A surprise reaction has its origin in encountering an unexpected event. The product user benefits from the surprise, because it makes the product more interesting to interact with. In addition, it requires updating, extending or revising the knowledge the expectation was based on. This implies that a user can learn something new about a product or product aspect." (Geke D.S. Ludden, Hendrik N.J. Schifferstein & Paul Hekkert)
• Experience Maps
  An interesting depiction of user experience has surfaced the other week over at the nForm blog in the form of an experience map. Gene and his team has come up with a way to represent gaming related experiences of three distinct gamers. In a way then this is a merger between a persona and a time based representation. The other interesting thing about this is the visualization and separation of at least three types of experiences: ongoing, exploratory and influenced. Each type of experience has been shown in a standardized and specific way. Furthermore, the diagram also captures and represents a variety of channels which the personas are utilizing at a given point in time. Overall, it’s always interesting to see when designers attempt to convey such comprehensive and unified high level deliverables.

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• Numeric Filters: Issues and Best Practices
  Filters with numeric values remain among the most confusing, because many sites have not been able to design usable numeric filters that people can use in an intuitive manner.
• Laban Movement Analysis for User Experience Design
  Laban Movement Analysis provides a language for notating and documenting physical movement—mostly for dance choreography, but in acting as well. Its purpose is to document specific movements in dance. There are three aspects of Laban Movement Analysis that my experience and research tell me have some interesting implications for UX design.
• Rapid Desirability Testing: A Case Study
  In the design process we follow at my company, Mad*Pow Media Solutions, once we have defined the conceptual direction and content strategy for a given design and refined our design approach through user research and iterative usability testing, we start applying visual design. Generally, we take a key screen whose structure and functionality we have finalized—for example, a layout for a home page or a dashboard page—and explore three alternatives for visual style. These three alternative visual designs, or comps, include the same content, but reflect different choices for color palette and imagery.
• What You Really Get From a Heuristic Evaluation
  Every user experience researcher I know gets requests to do heuristic evaluations. But it isn't always clear that the requester actually knows what is involved in doing a heuristic evaluation. That happens. If I had a dollar for every time someone called asking for a focus group when what they ended up needing was a usability test, I could take a very nice holiday on Aruba.
• Observer-expectancy effect
  The observer-expectancy effect (also called the experimenter-expectancy effect, observer effect, or experimenter effect) is a form of reactivity, in which a researcher's cognitive bias causes them to unconsciously influence the participants of an experiment. It is a significant threat to a study's internal validity, and is therefore typically controlled using a double-blind experimental design.
• Hawthorne effect – Wikipedia, the free encyclopedia
  The Hawthorne effect is a form of reactivity whereby subjects improve an aspect of their behavior being experimentally measured simply in response to the fact that they are being studied.

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From: http://eyetracking.me/?p=316

It still suffers from the problem that you are not testing in a natural usage pattern. People don’t use a mobile phone in a fixed position, which I imagine introduces some error into the results – which, in turn, can reduce the efficacy of some of the findings.

• Fantastic Information Architecture and Data Visualization Resources
  Information architecture can be a daunting subject for designers who’ve never tried it before. Also, creating successful infographics and visualizations takes skill and practice, along with some advance planning. But anyone with graphic design skills can learn to create infographics that are effective and get data across in a user-friendly manner.
• The Business Case for A/B Testing
  Does design of a sales page matters? Traditional reasoning says that the product always remains the same no matter how you dress it up on the sales page. So, one should focus on making the product more awesome rather than investing time to make it look awesome. Well, the reasoning sounds plausible in theory but the data says it is not well grounded.
• Color Theory for Web Design: The Meaning of Color
  Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
• The top 5 new rules of productivity
  We all want to increase productivity and get more done with our working hours. There’s just one problem: Most people’s view of productivity comes from an industrial age view of work.
• Navigating the latest in navigation trends
  We’ve been following three new navigational trends that we think will change the way the industry traditionally builds navigation systems and how users interact with them.

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• Better User Experience With Storytelling, Part 2 – Smashing Magazine
  Concluding this two-part article, we hear from creative professionals who are leading the way in this relatively new world of combining the craft of storytelling with user experience. We’ll also see how storytelling can be applied to more than just interactive experiences: we find it in everything from packaging to architecture.
• The Usability Mindset: What You Need to Know Before Implementing User …
  To succeed, you're going to have to shift the core belief system of your organization. If you can't pull this off, you'll encounter resistance at every turn, and your project is destined for failure.
• Hierarchy of Need
  The Hierarchy of Needs was devised by the psychologist Abraham Maslow (1943) and is a theory of motivation. The hierarchy comprises the following five needs: 1. Physiological, 2. Safety, 3. Social, 4. Esteem, 5. Self-actualisation. Maslow argued that the lower-order 'deficiency needs' (1-3) have to be met before the higher-order 'growth needs' (4-5) can be satisfied. As each of the needs is satisfied, so the need at the next level becomes more important to the individual.
• Creating successful style guires
  Style guides are a great way to ensure user experience consistency when developing an application and a way to communicate user experience standards across an organization. They can be application specific, platform specific, and may encompass enterprise-wide standards. A style guide can help make the development of user interfaces more efficient and help ensure good user interface design practices.
• The user experience design career path
  User experience (UX) design has a reputation for being both hard to get into and hard to progress from. I talked about how to get into UX design in my last article, so now I want to talk about where you go once you get in. In some ways, this is actually a harder problem. There are books that introduce you to UX design but none that really show you how to branch out once you’ve established yourself as a UX designer
• THE USAGE LIFECYCLE
  When you start framing design in terms of the usage lifecycle, you begin to see how each stage has different design challenges. What was a huge show-stopping issue for users at first contact is never a problem for them in later stages. What is a complex issue during regular use never occurs to someone just starting out. In this way the point at which people are in the lifecycle determines context for the user as much as anything else. Just as much as we need to “know your user” we need to know what they’re doing…rather, where they are in the usage lifecycle.
• FormFiftyFive – Design inspiration from around the world

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