Wi-Fi Access and Security Blog - AirTight Networks

Not Your Mom’s Shopping List

Lina Arseneault — Wed, 22 May 2013 02:34:19 +0000

| Today’s Digital Lists Can Increase Basket Size and Build Loyalty | I remember my mom’s shopping list. Usually written on scraps of paper and stuffed in her purse, it served an effective single-function purpose: memory enhancement. And while it was mobile, it was easily misplaced, difficult to replicate, and sharing it with others required [...]

Attention Retail Marketers: In-Store Shoppers are Changing. Are You?

Lina Arseneault — Fri, 17 May 2013 01:58:57 +0000

| To say that mobile technology is impacting brick-and-mortar retail is akin to proclaiming at the turn of the last century that the motorcar just might change the horse-drawn carriage business. Shoppers today are empowered by technology to gain the advantage at every turn, whether it’s using a smartphone to find the best price for [...]

Free Wi-Fi is a Win-Win for Retail Marketers and Customers

Lina Arseneault — Thu, 09 May 2013 23:07:15 +0000

| Retailers have long battled the dual pressures of online shopping and congested marketing channels just to get people to walk through their door. Now showrooming has moved the war inside the store, as a fragile economy combined with the ubiquity of mobile devices has created a savvy new breed of consumers who use their [...]

The WiSE Article Series on CWNP

Pravin Bhagwat — Wed, 08 May 2013 17:25:42 +0000

| CWNP (Certified Wireless Networking Professional) is widely recognized as the IT industry standard for vendor neutral enterprise Wi-Fi certification and training. CWNP publishes videos, white papers, blogs, and other materials that assist the networker in learning Wi-Fi technologies and preparing for CWNP certification exams. The WiSE article series is one of these CWNP thought leadership content initiatives. [...]

BOM Math for Secure Wi-Fi Deployments

Hemant Chaskar — Wed, 01 May 2013 16:51:57 +0000

By Hemant Chaskar The building of the bill of materials (BOM) is an important factor in the Wi-Fi project plan. The cost of APs and the cost of other components in the Wi-Fi architecture contribute to the overall BOM. There are two types of large Wi-Fi deployments that we often see: distributed and dense. Examples [...]

Book Review: The Retail Revival: Re-Imagining Business for the New Age of Consumerism

Lina Arseneault — Wed, 24 Apr 2013 19:00:16 +0000

Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. | I read the retail futurist’s book soon after it was released in February 2013. I thoroughly enjoyed it. It’s a sobering wake-up call for all retail professionals and offers [...]

To shop or not to shop, in-store Wi-Fi is the answer to that question

Lina Arseneault — Mon, 22 Apr 2013 19:22:06 +0000

Did you know that 80% of mobile consumers are influenced by in-store Wi-Fi as a factor in deciding where they shop? By Lina Arseneault In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors [...]

Why Casinos Fear 802.11ac

Hemant Chaskar — Sun, 14 Apr 2013 17:24:58 +0000

Why Casinos Fear 802.11ac : Real life Ocean’s Eleven | By Hemant Chaskar| The expression “it’s too good to be true … then it probably is” is befitting of a recent Ocean’s Eleven type caper. In March, the Crown Casino in Melbourne, Australia was the victim of a skimming scheme. Mark Butler of the Herald [...]

The Future of Enterprise WLAN in 2013 and Beyond

Kaustubh Phanse — Tue, 09 Apr 2013 23:12:21 +0000

By Kaustubh Phanse – AirTight Chief Evangelist | If predictions from leading technology analyst firms are to be believed, the worldwide Wi-Fi market will continue to grow. Dell’Oro estimates the Wi-Fi market to grow to $9.9 billion by 2016 of which the enterprise WLAN segment alone is estimated to be over $5 billion in revenues. [...]

Different Shades of Cloud Wi-Fi: Rebranded, Activated, Managed

Hemant Chaskar — Sun, 10 Feb 2013 17:07:21 +0000

- Did you know that all cloud Wi-Fi’s aren’t created equal? By Hemant Chaskar - The race is on to put cloud in Wi-Fi Currently, the cloud managed Wi-Fi space is expanding rapidly. Naturally, Wi-Fi vendors, traditional and emerging, want to be in the cloud Wi-Fi game. Nobody wants to be without a “cloud” solution! Controller-less Wi-Fi vendors [...]