AdPharm Blog

Country icons

AdPharm — Sat, 13 Mar 2010 19:17:29 +0000

To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.

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Most of the ads shown in this blog come from the AdPharm gallery, especially the ones with Healthcare Professionals (HCPs) as intended targets. The gallery has a powerful search engine that gives users visual search results (showing thumbnails of the ads) as opposed to a list. This can be helpful for advertising creatives looking for specific brand ads, colour uses, types of images or inspiration.

Copy and creative themes are also searchable. This feature makes the gallery a great tool to consult in order to determine if competing brands have used similar themes, headlines or taglines. Visitors can also browse through a list of clickable themes in our “sections” page. Similarly to what we are doing with the blog, we are adding the country flags on the thumbnails of new additions to the gallery (see image below) for easy country of origin identification.

The gallery is a subscription-based service. Rates vary depending on the term chosen. Click here for available plans.

To know more about the gallery, you can read the “about” or “sections” page in the gallery itself, and go through the blog section “AdPharm Tips and Tools” to know more about the functions available.

New ad sources from North America and Europe

AdPharm — Sat, 13 Mar 2010 19:11:58 +0000

As the AdPharm gallery and this blog are growing, we have been busy including ads from different publications around the world. We’ve added more North American and European publications in our monitoring pool in order to expand the sample of pharmaceutical creative.

While increasing the North American and European creative, we are planning to further expand the pool by providing more ads from Oceania, the Middle East, South America, Africa and Asia.

To know more about the gallery, you can read the “about” in the gallery itself, and go through the blog section “AdPharm Tips and Tools” to know more about the functions available.

Worldmap image from Dry Icon

Azilect – simply effective

AdPharm — Fri, 12 Mar 2010 21:30:59 +0000

Azilect is the first Parkinson’s Disease treatment to offer the dual benefits of symptomatic efficacy and disease modification potential

Brand name: Azilect
Generic name/category: Rasagiline
Company: Teva Pharmaceuticals and Lundbeck
Country/Market: Ireland, Europe
Indication(s)/use: Parkinson’s disease
Target: Healthcare Professionals (HCP)
Tagline: Simply effective
Medium: Print ad
Size/duration: Single-page
Publication/Aired: December 2009

To see all of this brand’s ads on AdPharm, click here

Click here for the full-sized ad and details in the AdPharm gallery

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Motilium – The clever way to fight stomach discomfort.

AdPharm — Fri, 12 Mar 2010 20:31:20 +0000

The clever way to fight stomach discomfort.

Brand name: Motilium Fastmelts
Generic name/category: Domperidone
Company: Johnson & Johnson
Country/Market: Ireland, Europe
Indication(s)/use: fullness, bloating and nausea
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: December 2009

Click here for the full-sized ad and details in the AdPharm gallery

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Vyvanse – Count on Vyvanse

AdPharm — Fri, 12 Mar 2010 19:09:15 +0000

Count on Vyvanse

Brand name: Vyvanse
Generic name/category: Lisdexamfetamine
Company: Shire
Country/Market: Canada, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD) in children 6 to 12 years old
Target: Healthcare Professionals (HCP)
Tagline: Count on Vyvanse
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Evoxac – How are your Sjögren’s patients balancing their dry-mouth symptoms?

AdPharm — Fri, 12 Mar 2010 18:09:13 +0000

How are your Sjögren’s patients balancing their dry-mouth symptoms?

Brand name: Evoxac
Generic name/category: generic name Advertising Agency Service Industry Public service corporate awareness generics company
Company: Daiichi-Sankyo
Country/Market: UK, Europe
Indication(s)/use: dry mouth associated with Sjögren’s syndrome
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: February 2010

Click here for the full-sized ad and details in the AdPharm gallery

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Loprox – Aidez vos patients à obtenir un soulagement rapide

AdPharm — Fri, 12 Mar 2010 16:01:46 +0000

Aidez vos patients à obtenir un soulagement rapide de leur infection fongique avec Loprox

Brand name: Loprox
Generic name/category: ciclopirox
Company: Sanofi Aventis and Dermik
Country/Market: Canada, North America
Indication(s)/use: Athlete’s foot (also known as ringworm of the foot and tinea pedis
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Loprox – Help your patients get antifungal relief fast with Loprox

AdPharm — Fri, 12 Mar 2010 15:01:14 +0000

Help your patients get antifungal relief fast with Loprox

Brand name: Loprox
Generic name/category: ciclopirox
Company: Sanofi Aventis and Dermik
Country/Market: Canada, North America
Indication(s)/use: Athlete’s foot (also known as ringworm of the foot and tinea pedis
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Micardis – Powerful blood pressure reductions with proven cardiovascular protection

AdPharm — Fri, 12 Mar 2010 14:09:09 +0000

Maximise risk reduction: Powerful blood pressure reductions with proven cardiovascular protection

Brand name: Micardis
Generic name/category: Telmisartan, Angiotensin II receptor antagonist (ARB)
Company: Boehringer Ingelheim
Country/Market: Ireland, Europe
Indication(s)/use: Hypertension, reduction of the risk of MI, stroke, or death from CV causes
Target: Healthcare Professionals (HCP)
Tagline: Organ specific protection, beyond BP control
Medium: Print ad
Size/duration: Single-page
Publication/Aired: February 2010

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Tecta – Say good morning with Tecta

AdPharm — Thu, 11 Mar 2010 21:05:22 +0000

Say good morning with Tecta and help say good night to GERD.

Brand name: Tecta
Generic name/category: Pantoprazole
Company: Nycomed
Country/Market: Canada, North America
Indication(s)/use: reduction of gastric acid due to duodenal ulcer, gastric ulcer, reflux esophagitis, symptomatic gastro-esophageal reflux disease (acid regurgitation and heartburn) and helicobacter pylori associated with duodenal ulcer
Target: Healthcare Professionals (HCP)
Tagline: Once-a-day for symptomatic GERD
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

To see all of this brand’s ads on AdPharm, click here

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Hemorio – blood donation card

AdPharm — Thu, 11 Mar 2010 20:05:26 +0000

Let life go on those in need. Donate blood. Your help is what is missing.

Description: This card was placed in a card holder. People only had to pull on a tab to see the name “Marcelo” being filled in red, symbolizing blood

Demonstration

Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Directors: Luis Paulo Gatti, Patrícia Medeiros
Copywriter: Andrea Moniz

Brand name: Hemorio
Generic name/category: Public service
Company: Hemorio
Country/Market: Brazil, South America
Indication(s)/use: Blood bank
Target: Consumers (DTC)
Tagline: Your help is what is missing
Medium: Print ad
Size/duration: Post-card
Publication/Aired: February 2009
Source: Ads of the World

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Morethanmedication.ca – Paralympic commercial

AdPharm — Thu, 11 Mar 2010 19:05:29 +0000

Description: In this video, we see Todd Nicholson, a man who was in a car accident that left him in a wheel chair. Throughout this video, he lists many obstacles he had to overcome to be a paralympic athlete while doing chin-ups.

In this viral effort, Pfizer Canada pledged to give $5 to the Canadian Paralympic Team each time someone forwarded the link to this video to someone else.

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Consumers (DTC)
Tagline: n/a
Medium: Internet commercial
Size/duration: 38 seconds
Publication/Aired: 2010

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Plusquedesmedicaments.ca – Paralympic commercial

AdPharm — Thu, 11 Mar 2010 19:05:19 +0000

In this viral effort, Pfizer Canada pledged to give $5 to the Canadian Paralympic Team each time someone forwarded the link to this video to someone else.

Brand name: More than medication / Plus que des médicaments
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Consumers (DTC)
Tagline: n/a
Medium: Internet commercial
Size/duration: 38 seconds
Publication/Aired: 2010

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Zostavax – A disease that may cause burning, stabbing, searing pain

AdPharm — Thu, 11 Mar 2010 18:05:15 +0000

A disease that may cause burning, stabbing, searing pain

Brand name: Zostavax
Generic name/category: Zoster Vaccine Live
Company: Merck
Country/Market: Canada, North America
Indication(s)/use: herpes zoster (known as Shingles)
Target: healthcare professional (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Cervarix – Now available for Canadian women

AdPharm — Thu, 11 Mar 2010 16:05:13 +0000

Cervarix. Now available for Canadian women.

Brand name: Cervarix
Generic name/category: Human Papillomavirus Bivalent (Types 16 and 18) Vaccine, Recombinant
Company: GlaxoSmithKline
Country/Market: Canada, North America
Indication(s)/use: the prevention of cervical cancer and cervical intraepithelial neoplasia caused by oncogenic human papillomavirus (HPV) types 16 and 18
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: March 2010

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Zyrtec – Leave allergies in the dust

AdPharm — Thu, 11 Mar 2010 15:05:11 +0000

Leave allergies in the dust.

Brand name: Zyrtec
Generic name/category: Cetirizine
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: relieves symptoms of hay fever or other upper respiratory allergies such as runny nose, sneezing, itchy, watery eyes and itching of the nose or throat
Target: Consumers (DTC)
Tagline: love the air
Medium: Print ad
Size/duration: Single-page
Publication/Aired: April 2010

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Viagra – party blower

AdPharm — Thu, 11 Mar 2010 14:05:09 +0000

Celebrate Viagra’s 11th birthday.

Agency: Taxi, Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey

Brand name: Viagra
Generic name/category: Sildenafil citrate, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Trade / sales force
Medium: party blower
Size/duration: promotional item
Publication/Aired: 2010
Source: Ads of the World

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Cervarix – Maintenant offert aux Canadiennes

AdPharm — Wed, 10 Mar 2010 21:00:47 +0000

Cervarix. Maintenant offert aux Canadiennes.

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Help prevent cervical cancer TV spots

AdPharm — Wed, 10 Mar 2010 20:50:59 +0000

Here are 3 cervical cancer awareness TV commercials from GlaxoSmithKline.
Night out

Front porch

Perfume

Cervarix, GSK’s vaccine for cervical cancer was launched not too long ago in the US and Canada

Click here to see the healthcare professional print ads.

Aleve – If you could take fewer pills…

AdPharm — Wed, 10 Mar 2010 20:00:43 +0000

If you could take fewer pills, why wouldn’t you?

Brand name: Aleve
Generic name/category: Naproxen Sodium, Non-steroidal anti-inflammatory drugs (NSAID), Carboxylic acids
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: Arthritis, moderate to severe pain, fever, inflammation and stiffness
Target: Consumers (DTC)
Tagline: Fewer pills. All-day relief.
Medium: Print ad
Size/duration: single-page
Publication/Aired: March 2010

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Iberogast – for IBS

AdPharm — Wed, 10 Mar 2010 19:00:40 +0000

Iberogast
Bol Zoladka – Wzdecia – Zgaga
Skuteczny w leczeniu czynnosciowych zaburzen motoryki przewodu pokarmowego, w tym objawow
Zespolu Jelita Drazliwego

Iberogast
Stomach ache – Flatulence – Heartburn
Effective in the treatment of functional gastrointestinal motility disorders, including symptoms
Irritable bowel syndrome

Brand name: Iberogast
Generic name/category: STW 5, is a prokinetic liquid formulation
Company: Steigerwald
Country/Market: Poland, Europe
Indication(s)/use: Irritable Bowel Syndrome (IBS) and dyspepsia
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: One third of page
Publication/Aired: June 2009

Click here for the full-sized ad and details in the AdPharm gallery

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Cymbalta – web banner

AdPharm — Wed, 10 Mar 2010 18:00:35 +0000

Brand name: Cymbalta
Generic name/category: Duloxetine, Serotonin-norepinephrine reuptake inhibitors (SNRI)
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: management of diabetic nerve pain
Target: Consumers (DTC)
Tagline: n/a
Medium: web banner
Size/duration: 300X250
Publication/Aired: October 2009

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Enbrel – clearer skin

AdPharm — Wed, 10 Mar 2010 16:00:21 +0000

Clearer skin in 3 months

Brand name: Enbrel
Generic name/category: Etanercept
Company: Wyeth and Amgen
Country/Market: USA, North America
Indication(s)/use: chronic moderate to severe plaque psoriasis
Target: Consumers (DTC)
Tagline: n/a
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: February 2010

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Ligue-cancer.net – mime tv commercial

AdPharm — Wed, 10 Mar 2010 15:00:31 +0000

Brand name: La ligue contre le cancer
Generic name/category: Public service
Company: La ligue contre le cancer
Country/Market: France, Europe
Indication(s)/use: cancer, disease awareness
Target: Consumers (DTC)
Tagline: Pour la vie
Medium: TV commercial
Size/duration: 45 seconds
Publication/Aired: 2009

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Ligue-cancer.net – plus forts ensemble 2

AdPharm — Wed, 10 Mar 2010 14:00:38 +0000

Chercheurs
Bénévoles
Donateurs
Malades

Face au cancer, on est plus forts ensemble.

Brand name: La ligue contre le cancer
Generic name/category: Public service
Company: La ligue contre le cancer
Country/Market: France, Europe
Indication(s)/use: cancer, disease awareness
Target: Consumers (DTC)
Tagline: Pour la vie
Medium: Print ad
Size/duration: Single-page
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here

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Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Ligue-cancer.net – plus forts ensemble 1

AdPharm — Wed, 10 Mar 2010 14:00:30 +0000

Chercheurs
Bénévoles
Donateurs
Malades

Face au cancer, on est plus forts ensemble.

Brand name: La ligue contre le cancer
Generic name/category: Public service
Company: La ligue contre le cancer
Country/Market: France, Europe
Indication(s)/use: cancer, disease awareness
Target: Consumers (DTC)
Tagline: Pour la vie
Medium: Print ad
Size/duration: Single-page
Publication/Aired: September 2009

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Ligue-cancer.net – Rejoignez l’équipe de France contre le cancer

AdPharm — Wed, 10 Mar 2010 13:00:27 +0000

Rejoignez l’équipe de France contre le cancer.

Brand name: La ligue contre le cancer
Generic name/category: Public service
Company: La ligue contre le cancer
Country/Market: France, Europe
Indication(s)/use: cancer, disease awareness
Target: Consumers (DTC)
Tagline: Pour la vie
Medium: Print ad
Size/duration: Half-page
Publication/Aired: March 2010

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Cymbalta – Fibromyalgia. It’s what I have. Not who I am.

AdPharm — Wed, 10 Mar 2010 11:43:24 +0000

Fibromyalgia. It’s what I have. Not who I am.

Brand name: Cymbalta
Generic name/category: Duloxetine, Serotonin-norepinephrine reuptake inhibitors (SNRI)
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Fibromyalgia
Target: Consumers (DTC)
Tagline: Fibromyalgia is painful. Cymbalta can help.
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: April 2010

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BD – too many unnecessary visits?

AdPharm — Tue, 09 Mar 2010 21:07:18 +0000

Is your Pap test causing your patients too many unnecessary visits?

Brand name: BD Diagnostics
Generic name/category: Diagnostics
Company: BD Diagnostics
Country/Market: USA, North America
Indication(s)/use: Pap Test
Target: Healthcare professionals (HCP)
Tagline: Helping all people live healthy lives
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Protopic – web banner

AdPharm — Tue, 09 Mar 2010 20:00:51 +0000

Relieve your curiosity

Brand name: Protopic
Generic name/category: Tacrolimus
Company: Astellas
Country/Market: Canada, North America
Indication(s)/use: severe atopic dermatitis (eczema)
Target: Healthcare Professionals (HCP)
Tagline: Relieve your curiosity
Medium: Web banner
Size/duration: 728X90
Publication/Aired: September 2009

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Gelnique – weapon against wetting

AdPharm — Tue, 09 Mar 2010 19:00:53 +0000

Her weapon against wetting

Brand name: Gelnique
Generic name/category: Oxybutynin, urology
Company: Watson
Country/Market: USA, North America
Indication(s)/use: Overactive bladder (OAB)
Target: Healthcare Professionals (HCP)
Tagline: Smart gel technology is her weapon against wetting
Medium: Print ad
Size/duration: Four-page cover overlay
Publication/Aired: March 2010

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Enbrel – Envision possibilities

AdPharm — Tue, 09 Mar 2010 18:00:56 +0000

Envision your possibilities with Enbrel

Brand name: Enbrel
Generic name/category: Etanercept
Company: Wyeth and Amgen
Country/Market: USA, North America
Indication(s)/use: moderate to severe arthritis
Target: Consumers (DTC)
Tagline: n/a
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: November 2008

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Citracal – Recent finding

AdPharm — Tue, 09 Mar 2010 16:00:03 +0000

Recent finding: >50% of women taking calcium may not effectively absorb it because they don’t take it with a meal

Brand name: Citracal
Generic name/category: Calcium citrate
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: Calcium deficiency
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Canesten – Sock it to ‘em!

AdPharm — Tue, 09 Mar 2010 15:00:04 +0000

Foot problems itching you?
Sock it to ‘em!

Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovi ová

Brand name: Canesten
Generic name/category: Clotrimazole
Company: Bayer Healthcare
Country/Market: Slovakia, Europe
Indication(s)/use: athlete’s foot and jock itch
Target: Consumers (DTC)
Tagline: Sock it to ‘em!
Medium: Print ad
Size/duration: Single-page / Poster
Publication/Aired: September 2009
Source: Ads of the World

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Apaisyl – TV commercial

AdPharm — Tue, 09 Mar 2010 14:00:01 +0000

A young girl is reading a book in her bedroom. She has a monkey on her head, eating lice she has in her hair.

Brand name: Apaisyl
Generic name/category: Isothipendyl Hydrochloride
Country/Market: France, Europe
Indication(s)/use: Indication
Target: Consumers (DTC)
Tagline: Sauvez la peau de votre peau
Medium: TV commercial
Size/duration: 10 seconds
Publication/Aired: 2009

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Azyter – efficace, simple et court

AdPharm — Tue, 09 Mar 2010 13:00:58 +0000

Collyre antibiotique
Efficace, simple et court

Brand name: Azyter
Generic name/category: collyrium lotion and Azithromycin
Company: Laboratoires ThÃ©a
Country/Market: France, Europe
Indication(s)/use: bacterial conjunctivitis
Target: Healthcare Professionals (HCP)
Tagline: Moteur d’innovations
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

Click here for the full-sized ad and details in the AdPharm gallery

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Urocit-K 15 – kidney stones hurt

AdPharm — Mon, 08 Mar 2010 22:00:16 +0000

Kidney stones hurt. Noncompliance can hurt more.

Brand name: Urocit-K 15
Generic name/category: Potassium citrate
Company: Mission Pharmacal
Country/Market: USA, North America
Indication(s)/use: kidney stones, recurrent nephrolithiasis
Target: Healthcare Professionals (HCP)
Tagline: The strength to simplify
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

Click here for the full-sized ad and details in the AdPharm gallery

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Efexor-Exel

AdPharm — Mon, 08 Mar 2010 21:00:19 +0000

Efexor-Exel

Brand name: Efexor-Exel
Generic name/category: Venlafaxine
Company: Wyeth
Country/Market: Belgium, Europe
Indication(s)/use: Major Depressive Disorder
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: January 2010

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SensiGene – Transcending New Heights With Breakthrough Technology.

AdPharm — Mon, 08 Mar 2010 19:15:14 +0000

Transcending New Heights With Breakthrough Technology.

Brand name: Sequenom CMM
Generic name/category: Service Industry
Company: Sequenom CMM
Country/Market: USA, North America
Indication(s)/use: Molecular diagnostics
Target: Healthcare Professionals (HCP) / Trade
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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SensiGene – An Advanced Alternative in Prenatal Care

AdPharm — Mon, 08 Mar 2010 18:00:12 +0000

An Advanced Alternative in Prenatal Care

Brand name: Sequenom CMM
Generic name/category: Service Industry
Company: Sequenom CMM
Country/Market: USA, North America
Indication(s)/use: Molecular diagnostics, Cystic Fibrosis
Target: Healthcare Professionals (HCP) / Trade
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: The Journal of Molecular Diagnostics – June 2009

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Rapaflo – Rapid Relief

AdPharm — Mon, 08 Mar 2010 15:00:09 +0000

Rapid Relief

Brand name: Rapaflo
Generic name/category: Silodosin
Company: Watson
Country/Market: USA, North America
Indication(s)/use: treatment of the signs and symptoms of benign prostatic hyperplasia (BPH)
Target: Healthcare Professionals (HCP)
Tagline: Ready. Set. Go.
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 5, 2010

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Rapaflo – Rapid relief that keeps him going

AdPharm — Mon, 08 Mar 2010 14:00:06 +0000

Rapid relief that keeps him going

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Transtec – puzzle pieces BE

AdPharm — Mon, 08 Mar 2010 13:00:22 +0000

Transtec chez les gens agés : parce que les pièces du puzzle s’assemblent parfaitement

Brand name: Transtec
Generic name/category: Buprenorphine transdermal patch
Company: Grünenthal
Country/Market: Belgium, Europe
Indication(s)/use: Moderate to severe cancer-related pain
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Three quarters of page
Publication/Aired: March 2010

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Transtec – puzzle pieces BE

AdPharm — Mon, 08 Mar 2010 12:30:24 +0000

Transtec chez les gens agés : parce que les pièces du puzzle s’assemblent parfaitement

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Facebook Can Increase Revenue and Loyalty for healthcare marketing

AdPharm — Sun, 07 Mar 2010 20:07:28 +0000

A recent study found that Facebook fan pages can increase store visits, dollars spent and customer loyalty.

Facebook now has over 400 million accounts with 50 million of those created since last fall. We know people are on Facebook. And marketers are experimenting with ways to utilize it to their advantage. But is Facebook effective for marketing your business?

Read the rest of this story on Marketingyourhospital.com

Pharma Companies to Employ Behavioral Targeting with Caution

AdPharm — Sun, 07 Mar 2010 13:19:52 +0000

Story on Ad-ology by marketingforecast.com

Ordre des Pharmaciens du Québec help clear up the health system in Quebec

AdPharm — Sun, 07 Mar 2010 11:55:43 +0000

An awareness campaign called “Un pharmacien au bout du fil” (A pharmacist at the other end of the phone) organized by L’Ordre des Pharmaciens du Québec is taking place this weekend. Although this effort is ending today, we thought this marketing effort was worth mentioning for it’s underlying premise.

Pharmacists respond to questions from Quebecers for free, Saturday and Sunday (March 6 and 7) between 9am and 16h at 514-788-3398 (Montreal) and 1-877-957-2683 (for the rest of the province).

The objective of this event is to remind the importance of consulting their pharmacist when in doubt about specific drugs. A recent study by the OPQ indicates that 30% of the population called their pharmacist at least once during the past year.

The “Info-Médicaments” phone line takes place through the week of Sensibilisation à la pharmacie and it is held from March 1 to March 6. As mentioned above, there are additional reasons for this effort though. The OPQ want to propose 3 solutions to help clear up the very busy Quebec health system. And this is the premise to this Sensibilisation à la pharmacie week.

The three proposed solutions are:

Allowing Quebec pharmacists to extend a patient’s prescription to avoid an interruption of treatment, when their clinical condition is stable
Allow pharmacists to adjust/change patients’ drug therapy
Allowing pharmacists to initiate drug-therapies to help patients quit smoking

These three solutions are explained in more details on the OPQ website (in French) at the following address: http://www.opq.org/fr/services_public/communiques/70

INPES – flying bacteria

AdPharm — Sat, 06 Mar 2010 13:00:59 +0000

Work colleagues are having a breakfast working session. Numbers are floating around them. A man sneezes and we see many more numbers coming from his mouth as he sneezes without covering his mouth.

Brand name: INPES
Generic name/category: Public service
Company: INPES
Country/Market: France, Europe
Indication(s)/use: Cold, flu and bronchitis
Target: Consumers (DTC)
Tagline: n/a
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2008

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Premarin – proven effective

AdPharm — Fri, 05 Mar 2010 13:50:13 +0000

Less than you think

Brand name: Premarin
Generic name/category: Conjugated estrogens, vaginal cream
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: atrophic vaginitis and kraurosis vulvae and the treatment of moderate to severe dyspareunia.
Target: Healthcare Professionals (HCP)
Tagline: Proven effective–even at low doses
Publication: March 2010

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Mirena – gives her control

AdPharm — Fri, 05 Mar 2010 13:49:26 +0000

Mirena gives her control over her birth control

Brand name: Mirena
Generic name/category: levonorgestrel-releasing intrauterine system, IntraUterine System (IUS), contraceptive
Company: Bayer Healthcare Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Contraceptive, birth control
Target: Healthcare Professionals (HCP)
Tagline: Keep life simple.
Medium: Print ad
Size/duration single-page
Publication/Aired: March 2010

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Amgen – There’s a key signal that can’t be ignored

AdPharm — Fri, 05 Mar 2010 13:48:38 +0000

In prostate cancer-induced bone disease, there’s a key signal that can’t be ignored.

Generic name/category: Rank ligand, TNF-related
Company: Amgen
Country/Market: USA, North America
Indication(s)/use: prostate cancer-induced bone disease
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: print ad
Size/duration: Two-thirds of page
Publication/Aired: March 2010

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Testim 1% – recharge

AdPharm — Fri, 05 Mar 2010 13:47:36 +0000

Recharge

Brand name: Testim
Generic name/category: Testosterone Gel
Company: Auxilium Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: hypogonadism, replacement therapy in adult males for conditions associated with a deficiency or absence of endogenous testosterone
Target: Healthcare Professionals (HCP)
Tagline: Recharge
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Lovaza – Too much fat in your blood

AdPharm — Fri, 05 Mar 2010 13:47:02 +0000

Very high triglycerides is a medical term for something serious:
Too much fat in your blood.

Brand name: Lovaza
Generic name/category: Omega-3-acid ethyl esters
Company: GlaxoSmithKline
Country/Market: USA, North America
Indication(s)/use: high triglycerides
Target: Consumers (DTC)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: January 2010

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Panadol – wife

AdPharm — Thu, 04 Mar 2010 20:58:19 +0000

Effective headache relief

Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye

Brand name: Panadol
Generic name/category: paracetamol
Company: GlaxoSmithKline (GSK)
Country/Market: China, Asia
Indication(s)/use: Headache, pain and fever
Target: Consumers (DTC)
Tagline: Effective headache relief
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: February 2010

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Panadol – boss

AdPharm — Thu, 04 Mar 2010 20:58:16 +0000

Effective headache relief

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Panadol – parents

AdPharm — Thu, 04 Mar 2010 20:58:14 +0000

Effective headache relief

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Xamiol – chapeau

AdPharm — Thu, 04 Mar 2010 19:15:09 +0000

Chapeau Xamiol !

Brand name: Xamiol
Generic name/category: Calcipotriol / Betamethasone dipropionate, Glucocorticoids
Company: Leo Pharma
Country/Market: France, Europe
Indication(s)/use: Scalp psoriasis
Target: Healthcare Professionals (HCP)
Tagline: Soulagement rapide du psoriasis du cuir chevelu
Medium: print ad
Size/duration: single-page
Publication/Aired: March 2010

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SangDeCordon.org – Naissance. Renaissance.

AdPharm — Thu, 04 Mar 2010 16:30:12 +0000

TV commercial

Print ads

Naissance d’un enfant. Renaissance d’un patient.
Le sang de cordon, un lien pour la vie.

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Brand name: www.sangdecordon.org
Generic name/category: Public service
Company: Fondation Générale de santé
Country/Market: France, Europe
Indication(s)/use: Leukemia
Target: Consumers (DTC)
Tagline: n/a
Medium: Print ad
Size/duration: Poster
Publication/Aired: March 2010

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Tinactin – Goalie

AdPharm — Thu, 04 Mar 2010 14:50:56 +0000

Advertising School: Art Center College of Design, USA
Art Director/Copywriter: David Styler
Instructor: Scott Wilson

Brand name: Tinactin
Generic name/category: Tolnaftate
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Athelete’s foot, tinea pedis
Target: Consumers (DTC)
Tagline: Stop the burning
Medium: Print ad
Size/duration: Double-page spread / poster
Publication/Aired: Unpublished school project – 2009
Source: Ads of the World

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Cool ideas – Green greeting card

AdPharm — Thu, 04 Mar 2010 14:02:22 +0000

PostCarden
Here’s a great idea for companies that want to spread the word that they are green while sending best wishes.Combining gift and greeting card, PostCarden is a fun and simple pop-out card that transforms into a mini living garden. There are three different designs to choose from which can be seen here at http://www.postcarden.com/

From Springwise

Seasonique – RePunctuate

AdPharm — Thu, 04 Mar 2010 13:50:50 +0000

Who says that when you’re on the Pill, “that time of the month” has to be every month?

Brand name: Seasonique
Generic name/category: levonorgestrel/ethinyl estradiol, Hormonal contraception
Company: Duramed subsidiary of Barr Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Birth control, contraception
Target: Consumers (DTC)
Tagline: Repunctuate your life.
Medium: Print ad
Size/duration: single-page
Publication/Aired: September 2009

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Humor – Ad for Tetra Pak from South Africa

AdPharm — Thu, 04 Mar 2010 13:46:39 +0000

Pantozol – hiker

AdPharm — Wed, 03 Mar 2010 12:24:42 +0000

L’IPP complet
Performance totale en toute sécurité

Brand name: Pantozol
Generic name/category: Pantoprazole
Company: Altana
Country/Market: Belgium, Europe
Indication(s)/use: short-term treatment of erosion and ulceration of the esophagus caused by gastroesophageal reflux disease
Target: Healthcare Professionals (HCP)
Tagline: Vitesse Puissance Endurance
Medium: Print ad
Size/duration: Single-page
Publication/Aired: October 2005

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Zyprexa – web banner

AdPharm — Wed, 03 Mar 2010 12:23:18 +0000

Her life is unpredictable.
Her treatment may not have to be.

Brand name: Zyprexa
Generic name/category: Olanzapine
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Treatment of schizophrenia, acute manic and mixed episode of bipolar I disorder, and maintenance treatment in bipolar I disorder.
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 120X600
Publication/Aired: March 2010

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Band-Aid – Hulk

AdPharm — Wed, 03 Mar 2010 12:21:53 +0000

Agency: JWT Dubai
Executive Creative Director: Russell Heubach and Chafic Haddad
Senior Art Director: SM Ziyad
Copywriter: SM Ziyad
Illustrator: Tarek Samaan
Account manager: Rochelle Barreto
Planner: Prabhakar Iyer
3D Artist: Tarek Samaan

Brand name: Band-Aid flexible fabric
Generic name/category: adhesive bandages
Company: Johnson&Johnson
Country/Market: UAE, Asia
Indication(s)/use: Wound care, cover and protect cuts, scratches, scrapes and blisters
Target: Consumers (DTC)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page / Poster
Publication: March 2010

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MagnévieB6 – road sign

AdPharm — Wed, 03 Mar 2010 12:19:31 +0000

Contre nervosité
Contre fatigue passagère
Contre anxiété légère
Contre irritabilité

Brand name: MagnévieB6
Generic name/category: Magnesium and vitamin B6
Company: Sanofi Aventis
Country/Market: Belgium, Europe
Indication(s)/use: Against irritability, nervousness, fatigue and moderate anxiety
Target: Healthcare Professionals (HCP)
Tagline: L’essentiel, c’est la santé
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Lithioderm – Ça se voit

AdPharm — Wed, 03 Mar 2010 12:16:35 +0000

Traitement topique de la dermite séborrhéique du visage de l’adulte immunocompétent

2 cibles
2 fois par jour
2 mois

Brand name: Lithioderm
Generic name/category: gluconate
Company: Labcatal
Country/Market: France, Europe
Indication(s)/use: Seborrhoeic dermatitis
Target: Healthcare Professionals (HCP)
Tagline: 8% gel gluconate de lithium et Ã§a se voit
Medium: Print ad
Size/duration: Half-page
Publication/Aired: February 2010

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Mirena – busy

AdPharm — Tue, 02 Mar 2010 18:00:56 +0000

Because you’re busy, you need birth control that helps simplify your life. Consider Mirena.

Brand name: Mirena
Generic name/category: levonorgestrel-releasing intrauterine system, IntraUterine System (IUS), contraceptive
Company: Bayer Healthcare Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Contraceptive, birth control
Target: Consumers (DTC)
Tagline: Keep life simple.
Medium: Print ad
Size/duration single-page
Publication/Aired: People Magazine – February 15, 2010

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DayQuil – Apolo Ohno

AdPharm — Tue, 02 Mar 2010 16:00:29 +0000

Get your power back.

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Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Breathe life in
Medium: Print ad
Size/duration: single-page
Publication/Aired: People Magazine – February 15, 2010

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OxyContin – op+ions

AdPharm — Tue, 02 Mar 2010 14:00:12 +0000

Op+ions

Brand name: OxyContin
Generic name/category: Oxycodone
Company: Purdue
Country/Market: USA, North America
Indication(s)/use: For moderate to severe chronic pain
Tagline: Q12h
Medium: Print ad
Size/duration: Single-page
Publication/Aired: American Family Physician – February 15, 2010

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Lercanidipin Sandoz – harmony

AdPharm — Tue, 02 Mar 2010 13:02:53 +0000

En harmonie avec le coeur

Brand name: Lercanidipin Sandoz
Generic name/category: Lercanidipine
Company: Sandoz
Country/Market: Belgium, Europe
Indication(s)/use: hypertension
Target: Healthcare Professionals (HCP)
Tagline: A healthy decision
Medium: Print ad
Size/duration: Single-page
Publication/Aired: February 2010

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Harmonieducouple.be

AdPharm — Tue, 02 Mar 2010 13:01:50 +0000

Ne laissez pas les troubles de l’érection briser l’harmonie au sein de votre couple.

Brand name: Harmonieducouple.be
Generic name/category: Public service
Company: Eli Lilly
Country/Market: Belgium, Europe
Indication(s)/use: Erectile dysfunction
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: February 2010

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Halesway – love

AdPharm — Tue, 02 Mar 2010 13:00:37 +0000

Learn to love digital media

Agency: Halesway
Category: Advertising Agency
Company: Halesway
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: Digital and traditional media in synergy
Medium: Print ad
Size/duration: single-page
Publication/Aired: December 2009

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Pan – gold

AdPharm — Tue, 02 Mar 2010 12:59:17 +0000

Brands of gold

Agency: Pan
Category: Advertising Agency
Company: Pan
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: Pan, for better
Medium: Print ad
Size/duration: single-page
Publication/Aired: December 2009

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Concentric – fizz

AdPharm — Tue, 02 Mar 2010 12:58:28 +0000

Creative fizz for your brand headaches

Agency: Concentric
Category: Advertising Agency
Company: Concentric
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: Looking after the heart of your brand
Medium: Print ad
Size/duration: single-page
Publication/Aired: December 2009

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Gleevec.com/connect

AdPharm — Tue, 02 Mar 2010 12:57:17 +0000

Wonders of the world. Continents. Days of the week. Years of experience.

Brand name: Gleevec.com/connect
Generic name/category: Imatinib
Company: Novartis Oncology
Country/Market: USA, North America
Indication(s)/use: reference web site
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: November 2009

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Avamys – Bienvenue dans le monde Avamys

AdPharm — Tue, 02 Mar 2010 12:56:08 +0000

Bienvenue dans le monde Avamys pour traiter le nez et les yeux

Brand name: Avamys
Generic name/category: Fluticasone furoate
Company: GlaxoSmithKline
Country/Market: France, Europe
Indication(s)/use: Allergic Rhinitis
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Half-page
Publication/Aired: March 2010

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INDT – miracle of life

AdPharm — Tue, 02 Mar 2010 12:54:29 +0000

Anyone can give the miracle of life.
Just be an organ donor.

Agency: La diez, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez and Natalia Maag
Copywriters: Pablo Alvarez, Samuel Liberman and German Kropman
Photographer: www.Love.com.uy
Production: Javier Venerio, Rosana Navone

Brand name: INDT (National Donation and Transplant Institute)
Generic name/category: Public service
Company: INDT (National Donation and Transplant Institute)
Country/Market: Uruguay, South America
Indication(s)/use: Organ donation
Target: Consumers (DTC)
Tagline: Just be an organ donor
Medium: Print ad
Size/duration: Double-page spread / Poster
Publication/Aired: February 2010

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Micardis – do more

AdPharm — Mon, 01 Mar 2010 22:00:08 +0000

Do more

Brand name: Micardis
Generic name/category: Telmisartan, Angiotensin II receptor antagonist (ARB)
Company: Boehringer Ingelheim
Country/Market: USA, North America
Indication(s)/use: Hypertension, reduction of the risk of MI, stroke, or death from CV causes
Target: Healthcare Professionals (HCP)
Tagline: Do more to reduce CV risk.
Medium: Print ad
Size/duration: Double-page spread

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Embeda – first-of-its-kind 1

AdPharm — Mon, 01 Mar 2010 20:00:04 +0000

For the management of moderate to severe chronic pain.
The first-of-its-kin technology in chronic pain management.

Spread 1 – Spread 2

Brand name: Embeda
Generic name/category: morphine sulfate and naltrexone hydrochloride
Company: King Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: moderate to severe pain when a continuous, around-the-clock opioid analgesic is needed for an extended period of time
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: 2-double-page spreads
Publication/Aired: JAMA – February 24, 2010

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INPES – pregnant man 2

AdPharm — Mon, 01 Mar 2010 18:00:00 +0000

Four male friends are kicking about around their motorcycles. One of them seems upset and the others, to tease him ask if he missed his period.

Brand name: INPES
Generic name/category: Public service
Company: INPES
Country/Market: France, Europe
Indication(s)/use: Contraception
Target: Consumers (DTC)
Tagline: La contraception de A à Z
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2009

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INPES – pregnant man 1

AdPharm — Mon, 01 Mar 2010 16:00:02 +0000

A man rushes to a public toilet stall. We hear him pee and we see him with a pregnancy test. After the required time, he rushes out of the stall, looks at himself in the mirror, contemplating what he would look like with a pregnant belly.

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Langland – balls

AdPharm — Mon, 01 Mar 2010 13:08:09 +0000

Does your agency have balls?

Agency: Langland

Category: Advertising Agency
Company: Langland
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: n/a
Medium: Print ad
Size/duration: single-page
Publication/Aired: November 2009

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Huntsworth Health

AdPharm — Mon, 01 Mar 2010 13:06:59 +0000

A global family of experts with star quality

Agency: Huntsworth Health

Category: Advertising Agency
Company: Huntsworth Health
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: Where great brands take shape
Medium: Print ad
Size/duration: single-page
Publication/Aired: December 2009

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Cherry – purple lemon

AdPharm — Mon, 01 Mar 2010 13:06:07 +0000

Love different

Agency: Cherry

Category: Advertising Agency
Company: Cherry
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: Love different
Medium: Print ad
Size/duration: single-page
Publication/Aired: December 2009

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Sudler & Hennessey – grow

AdPharm — Mon, 01 Mar 2010 13:05:08 +0000

& We’ll help your brand to grow.

Agency: Sudler & Hennessey

Category: Advertising Agency
Company: Sudler & Hennessey
Country/Market: UK, Europe
Use: Corporate communications, service
Target: Trade
Tagline: Find more inside your brand.
Medium: Print ad
Size/duration: single-page
Publication/Aired: November / December 2009

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Nurofen – fair

AdPharm — Mon, 01 Mar 2010 13:04:01 +0000

Description: A mother and her two children are at a fair. The sound and excitement amplify the headache the mother suffers from.

Brand name: Nurofen
Generic name/category: ibuprofen
Company: Reckitt Benckiser
Country/Market: France, Europe
Indication(s)/use: headache backache, muscular aches, rheumatic pain, neuralgia, cold and flu symptoms and especially effective on pains such as period pain, dental pain, fevers and any pain accompanied by swelling.
Target: Consumers (DTC)
Tagline: Cible les douleurs intenses – Targeted relief from pain
Medium: TV commercial
Size/duration: 20 seconds
Publication/Aired: 2008

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Micardis – chain link

AdPharm — Mon, 01 Mar 2010 13:03:00 +0000

Le seul sartan indiqué pour…

Brand name: Micardis
Generic name/category: Telmisartan
Company: Boehringer Ingelheim
Country/Market: Belgium, Europe
Indication(s)/use: Mild to moderate essential hypertension
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: February 2010

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Rasilez HCT – puissance durable

AdPharm — Mon, 01 Mar 2010 13:00:57 +0000

1ère combinaison fixe avec Rasilez

Brand name: Rasilez HCT
Generic name/category: Aliskiren
Company: Novartis
Country/Market: Belgium, Europe
Indication(s)/use: hypertension
Target: Healthcare Professionals (HCP)
Tagline: La puissance durable
Medium: Print ad
Size/duration: Single-page
Publication/Aired: January 2010

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Lipitor – comme vous

AdPharm — Sun, 28 Feb 2010 13:54:15 +0000

Comme vous, je ne me vois pas faire autre chose.

Brand name: Lipitor
Generic name/category: Atorvastatin
Company: Pfizer
Country/Market: Belgium, Europe
Indication(s)/use: high cholesterol, reduce the risk of myocardial infarction, stroke, revascularization procedures, CHF and angina
Target: Healthcare Professionals (HCP)
Tagline: Votre décision
Medium: Print ad
Size/duration: Single-page
Publication/Aired: February 2010

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Aptamil – Double Protection

AdPharm — Fri, 26 Feb 2010 13:20:11 +0000

Dubla protectie – Double Protection

Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: Romania, Europe
Indication(s)/use: Food supplement
Target: Healthcare Professionals (HCP)
Tagline: Cu beneficii imunitare dovedite clinic – With clinically proven immune benefits
Medium: print ad
Size/duration: single-page

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Aranesp – bridge

AdPharm — Fri, 26 Feb 2010 13:16:45 +0000

Aranesp este prezent – Aranesp is here

Brand name: Aranesp
Generic name/category: Darbepoetin alfa
Company: Amgen, MagnaPharm and A&D Pharma
Country/Market: Romania, Europe
Indication(s)/use: Anemia
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Single-page

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Kentera – patchworking

AdPharm — Fri, 26 Feb 2010 13:14:29 +0000

PatchWorking

Brand name: Kentera
Generic name/category: oxybutynin transdermal patch
Company: UCB
Country/Market: Ireland, Europe
Indication(s)/use: Overactive Bladder OAB, urge incontinence
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Single-page

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CMQ – Nous y veillons

AdPharm — Fri, 26 Feb 2010 13:13:37 +0000

Description: TV commercial from the Collège des Médecins, an important physician association from Québec showing faces of patients – young and old – morphing into one another. This transformation last morphs into Yves Lamontagne, M.D., the organization President, delivering the organization’s message on-camera.

Agency: Défi communication marketing
Brand name: Collège des Médecins du Québec
Generic name/category: Public service
Country/Market: Canada, North America
Indication(s)/use: awareness
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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AstraZeneca – Help your patients one day at a time

AdPharm — Fri, 26 Feb 2010 13:11:20 +0000

Help your patients one day at a time.

Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca and the Heart & Stroke Foundation
Country/Market: Canada, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Healthcare Professionals (HCP)
Tagline: life inspiring ideas
Medium: Print ad
Size/duration: single-page

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Efient – inhibition plaquettaire

AdPharm — Fri, 26 Feb 2010 13:09:41 +0000

Une nouvelle protection ischémique

Brand name: Efient
Generic name/category: prasugrel
Company: Daiichi Sankyo and Lilly
Country/Market: France, Europe
Indication(s)/use: acute coronary syndromes planned for percutaneous coronary intervention (PCI)
Target: Healthcare Professionals (HCP)
Tagline: Une avancée dans l’inhibition plaquettaire
Medium: Print ad
Size/duration: Single-page

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Axeler – swimmer

AdPharm — Fri, 26 Feb 2010 13:08:25 +0000

Quand l’expérience de l’amlodipine s’associe à la puissance de l’olmesartan

Brand name: Axeler
Generic name/category: Olmesartan / Amlodipine
Company: Menarini Cardiologie
Country/Market: France, Europe
Indication(s)/use: Hypertension
Target: Healthcare Professionals (HCP)
Tagline: Expérience & puissance
Medium: Print ad
Size/duration: Single-page

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Aldara – 24 pack

AdPharm — Fri, 26 Feb 2010 13:06:51 +0000

Now available
24 pack

Brand name: Aldara
Generic name/category: Imiquimod
Company: Graceway Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Actinic Keratosis (AK)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Single-page

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The Cement bloc – creationists

AdPharm — Thu, 25 Feb 2010 15:30:01 +0000

Nothing is sacred.

Agency: The CementBloc
Photographer: Paul Aresu

Category: Advertising Agency
Company: The CementBloc, New York; a member of Indigenus
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade
Tagline: Creationists
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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FY Aids – viral video

AdPharm — Thu, 25 Feb 2010 15:00:00 +0000

Submitted video translation

To you,
that you have fucked us for so many years,
which you crush everyone:
young, major, women, men,
heterosexual and homosexual.

To you, abominable entity: we say to you:

FY!
FY AIDS!

Gay and Lesbian Coordinator from Catalonia.

Description: Video produced to promote the FY SIDA! awareness campaign in Spain.

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Agency: acHe, Barcelona, Spain
Person in charge for the client: Antonio Guirado, CGL
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriter: Diego Otero Rodríguez
Photographer: Daniel Pujalte
Illustrator: Matteo Guerra
Graphic Designer(s): Andrea Edarra, Matteo Guerra

Brand name: F*** You SIDA!
Generic name/category: Public service
Company: Coordinadora Gai Lesbiana
Country/Market: Spain, Europe
Indication(s)/use: Coordinadora Gai Lesbiana
Target: Consumers (DTC)
Tagline: F*** You AIDS!
Medium: Internet commercial / Viral marketing
Size/duration: 50 seconds
Publication/Aired: 2009/2010

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