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Cut + Run’s Steve Gandolfi edited the new Tom Kuntz directed MGMT music video “Congratulations.”

hypeworld — Tue, 31 Aug 2010 21:57:25 +0000

Cut + Run’s Steve Gandolfi edited the new Tom Kuntz directed MGMT music video “Congratulations.”

Minimalist Music Video Film posters by Federico Mancosu

Dabitch — Tue, 31 Aug 2010 21:37:44 +0000

What if music videos had film posters? That seems to be the question Federico Mancosu decided to tackle, and you can see the collection of music video posters created at Behance. There's everything from Michael Jackson's "Thiller" to Jamiroquai's Virtual Insanity. There's a stunning mad dog representing Madonna's "Frozen", and a sea of red for Red Hot Chili Peppers "Scar tissue". Teenage walls and dormrooms may never be the same again.

Wait, what does your startup do?

Dabitch — Tue, 31 Aug 2010 20:49:25 +0000

Running low on elevator pitches? Need to shake things up a little? It's this for that.com will put sites/services together with targets and now you can generate as many bogus startups as you want in no time at all. This is almost as good as what the fuck is my social media strategy, but it needs moar f-bombs.

“Lürzer’s Archive Student of the Year 2010"

lucifer — Tue, 31 Aug 2010 19:24:13 +0000

As has been demonstrated in the past, winning this award can be the first significant milestone in the career of many a creative.
The perfect example is Menno Kluin, who – like this year’s winner – was also a student of Miami Ad School Hamburg at the time, and has since gone on to carve out a career for himself at Saatchi & Saatchi and Y&R New York. Today, he is to be numbered among the ad industry’s top creatives.
This year’s jury – Keeichi Uemura, art director with Saatchi & Saatchi Fallon Tokyo, Japan, Icaro Doria, art director at Goodby, Silverstein San Francisco, and our very own editor in chief, Michael Weinzettl – joined by 7,456 votings to help decide the outcome of the contest.
No less than 952 of the votes cast were for the ad by Samuel Huber. On the busiest single day of the contest, 642 votes were cast.
The best 26 campaigns produced by students at colleges and universities were considered good enough to appear in the international advertising review “Lürzer’s Archive,” which publishes outstanding print and TV campaigns from around the world.
“Wüsthof – Redefining Sharp” is the slogan of the award-winning campaign by art director Samuel Huber and copywriter Oddbjorn Stensrud.
The two students (pictured above) of the Miami Ad School in Hamburg on the background to their campaign:
The winner will be invited to attend the Golden Drum festival, Slovenia, in October to be presented with the “Student of the Year“ trophy, the specially produced “Lürzer's Archive Sixpack.“

The award was created in 2004 to provide students of advertising and communications design with a platform for their work. A number of readers – among them leading ad industry
figures – had previously suggested that such a contest for up-and-coming talent be created. Published every two months, “Lürzer’s Archive“ is read by 152,000 creative in 35 countries.

The Sixpack, a unique trophy presented to the winner – as selected by our readers – of the annual “Lürzer’s Archive” contest for up-and-coming talent.

Please address any queries or requests for high-res files to:
Lürzer’s Archive
Sandra Lehnst – Marketing Sales Manager
Email: sl@luerzersarchive.com
Phone: 0043 1 715 24 24

Daft attempted ad ban of the week: Kalles Kaviar ads are "too Swedish"

Dabitch — Tue, 31 Aug 2010 16:17:15 +0000

Americans like their apple pie, meanwhile Swedes like their sandwhiches covered in eggs. On top of other eggs. It's eggtastic. In Swedish when we say "kaviar", which is caviar, we mean the stuff that comes in tubes and is generously spread on big sandwiches first. For real.

So while american kids eat peanutbutter and jelly on wonderbread, Swedish kids munch on fishroe-paste on hardboiled eggs for a snack. The super-Swedish spread is highly popular, and the leading brand is Kalles, who even make striped variations of the tubed spread with other flavors mixed in, like the banana-and-fishroe flavor. I am so not kidding!

Ad agency Goss in Gothenburg have been doing the Kalles campaigns, and the brand has been on an aggressive expanding market tour these past few years. Introducing the new flavors like the aforementioned banana, and a milder flavor of Kalles "prickiga" (dotted), which is a mix of cream cheese and fishroe for those who want a milder sandwich. It's been a huge success and Kalles, the brand that owned the Kaviar-in-a-tube market before, is now successfully competing against other tubed spreads and global brands like Philadephia cream cheese.

Reklamombudsmannen - the advertising ombudsman - has received complaints regarding Kalles most recent TV ads. The commercials have left the blue and yellow animated universe and entered Swedish summer scenarios, where the sea or lakes are blue enough to make one immediatly think of the Kalles tube of kaviar. Here's the offending ad. The VO asks you to "Think of a spread... any spread.." and the yellow and blue colors in the ad will make anyone familiar with Kalles think of their graphical look. Then the ad VO and Super ends with "a tube of Sweden in your fridge".

Abba / Kalles Kaviar - FlytvÃ¤st - (2010)

The person who filed the complaint believes that this commercial is unethical. Viewers have a pleasant environment shown to them, where three children with a clear Swedish or Nordic ethnicity play. Children can not be said to be part of some cultural classes or ethnic categories much but since there is such a powerful and discriminatory structures in society where people are categorized in this way, it becomes very difficult to distinguish between children and their appearance from the category "Swedish". The VO then asks the viewer to think of a spread, and people think Kalles Kaviar because of the boy's appearance and the colors yellow and blue, the viewer is led to recognize the children's appearance as very Swedish, as the caviar Kalles Caviar is.
The impression of the children, viewers will think of the children, the culture they belong to, what kind of child it is - as by the ethnic correctness of their appearance makes the viewer believe that there are children with roots in Sweden (although it might not be so). The viewer is asked to pair it with something else that is one of the most Swedish things we have, the caviar spread "Kalles".
It is highly unethical (and likely gives many children with different ethnic background a lump in their stomach) when the viewer is led to classify the children in this way, by matching two distinct cultural markers, children's appearance with the spread caviar (with the help of the Swedish flag's colors ).

Yes, that was the actual complaint, or at least as well as I could translate that nonsense. In short, the ad is bad because it shows (ethnically) Swedish kids eating Swedish stuff. In Sweden. With a bit of "won't someone think of the children!" thrown in for good measure. Oh the horrors......

The advertising ombudsman said:

Advertising Ombudsman does not find that the advertising clip is discriminatory or that counteracts the positive social behaviors, lifestyles and attitudes. It is not contrary to Articles 4 and 18 of the International Chamber of Commerce (ICC) rules for advertising and marketing communications.

and if you look carefully between the lines you can make out the words: "Get a life or something!". Conclusion: Not banned! *Phew*! That was a close one.

I think I'll celebrate with a crispbread & Kalles Kaviar sandwich on hardboiled egg, while watching this ad.

Abba / Kalles Kaviar - Mother and Daughters at the lake - (2010)

Yes, I just changed the entire sites look right under your nose

Dabitch — Tue, 31 Aug 2010 14:13:28 +0000

Hello all, especially all adgrunts currently logged in (Hi
TheBeanCast, grant.lovering, Stink, HowieSPM etc). Shocking, isn't it? I felt that I should show you what we're doing here, not 100% done yet but pretty much there, and some folks might be thinking that I'm just picking my nose all week, since there's few new posts, but his is what's going on. So now you know. The theme has been change to fit with the input received. Also, we've added ... *gasp*.... banner ads. Did you know that it's against Googles terms of service to ask anyone to click them to support the site? Yeah, totally is. So I'm not gonna ask that. But I think you can guess why I've made banner ads space..... right? ;)

Anyway. Back to work. Pour on the praise, hate and random suggestions pony-wishes in the comments here. Cheers.

Props Patient CSS-hacking and implementation of crazy ideas done by Miklas Njor, who knows a lot more than just how to take nice pictures.

Label

neogamabbh — Tue, 31 Aug 2010 11:41:57 +0000

print

Credits

Covers

neogamabbh — Tue, 31 Aug 2010 11:38:56 +0000

print

Credits

Is Alex Bogusky the dude that will save your ass?

Dabitch — Mon, 30 Aug 2010 20:27:36 +0000

@judy_pollack just tweeted this photo, seems she's found mysterious Alex Bogusky posters, and @Adage says they've been spotted near their headquarters. The posters have a QR Code, and a sender in the far right that I can't make out. Would be funny if it read betyourasssky, but I doubt it. So what is this for? Any takers?

Baskin-Robbins - Baskin-Robbins Birthday Cakes - (2010) :15 (USA)

darnellworks — Mon, 30 Aug 2010 18:35:42 +0000

22squared, Nathan Love Introduce Two New Baskin-Robbins Animated Characters

Barry Baaa, Olive Ostrich Highlight Baskin-Robbins Fun, Flavor

NEW YORK - World-class animation studio Nathan Love (www.NathanLove.com) continues its successful collaboration with advertising agency 22squared (www.22squared.com), bringing two new animated broadcast spots to life for Baskin-Robbins' nationwide summer advertising campaign.

For August, the campaign welcomes two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins' August Flavor of the Month, Pink Bubblegum ice cream, and Olive Ostrich, a playful bird who's ecstatic about Baskin-Robbins' birthday cakes. For each character, Nathan Love's art department created genuinely unique looks and personalities, and the animators added the life and soul, creating adorably personable creatures. Barry Baaa debuted widely on U.S. television and cable media outlets on August 3; on August 8, it was declared the top ad for all demographics for the first week of August by Ace Metrix(TM), the industry standard in television advertising analytics.

"This campaign has been an amazing validation for our studio, showcasing our ability to turn highly creative projects around quickly, and proving that we are ready for anything," said Joe Burrascano, Nathan Love's owner and creative director. "Our goal of preparing the studio for feature films and creating original content is becoming more of a reality every day. We're extremely grateful to 22squared and Baskin-Robbins for involving us in this high-profile campaign. The spots have been attracting lots of positive attention, and we can't wait to roll this success into our next project."

The crew at Nathan Love designed and directed the entire campaign in SD and 1080 HD. Their tools for the spots included a combination of Adobe Creative Suite and Autodesk Maya for the animation, and The Foundry's Nuke compositing software for finishing. Each campaign spot also features Drew Skinner's original music and sound designs.

"These spots were created with Baskin-Robbins' primary mission – to provide a full range of quality ice cream and cake products in a fun, inviting environment – in mind," added John Stapleton, 22squared's chief creative director. "With this team of animated characters, we were able to communicate Baskin-Robbins' mission in a way as innovative and enthusiastic as their flavor catalog and fans."

Visit www.youtube.com/user/BaskinRobbinsFan to watch all the Baskin-Robbins characters.

About Nathan Love
Break out the crayons and beer, because Nathan Love is ready to play! This world-class animation studio is known for creating memorable characters, detailed worlds and engaging narratives, making it a party and inviting your whole crew. Driven by a passion for storytelling, their creative, technical and production capabilities are constantly evolving. Equally at home creating sensational 2D and 3D animation, the studio's talents span all aspects of project creation and production. They are creators of commercial campaigns, original films, super-fun web content, video game projects, merchandise and more. Besides their extraordinary craftsmanship Nathan Love is also fun and inviting to work with, enjoying daily collaborations with leading creatives, live-action and CGI directors, sound designers, composers, web developers and other artists. So next time you're dreaming-up a project, drop your briefcase and join the fun at www.NathanLove.com, or call +1.212.925.7111.

About 22squared
We don't want to talk to you. It's not that we have anything against you. In fact, you seem quite delightful. It's just, we don't think talking to people is a particularly effective form of communication. Instead, we like to talk with people. See what they're interested in. And then have a two-way conversation. We do the same with brands. We find what people are interested in, and then help insert our brands into the conversation. The result is work that gets people talking. And makes brands grow. We call it the Advocacy Model, and we apply it across all mediums, for clients as diverse as Southeast Toyota Distributors, Publix Super Markets, Baskin-Robbins, Florida's Natural Grower, CBSSports.com, Shoe Carnival, Lincoln Financial Group. If you'd like people to start talking about your brand, look us up at www.22squared.com. We're looking forward to the conversation.

SportChek - Helmet - Grease / (2010)

Dabitch — Mon, 30 Aug 2010 16:03:00 +0000

Another strange ad for SportChek via Bos, Toronto & directed by OPC’s Brian Lee Hughes. You're a horrible woman. Yes indeed.

Blind Makes Pacheco Reappear

Blind — Mon, 30 Aug 2010 15:31:44 +0000

Blind is known for making the impossible seem possible with their top-notch production and post work, but they may have pulled their best trick yet in bringing veteran Art Director Steve Pacheco back to Blind after a half-decade absence. Pacheco has a reputation for producing standout work for top agencies and brands, including recent high-profile projects for Windows 7 via Crispin Porter + Bogusky and United States of Tara for Showtime Networks. Pacheco has also done much-lauded work for NJ Cessation, Al Gore's An Inconvenient Truth presentation, and TV Land's The Hand, as well as re-brands for TNT and Rhapsody via Troika and Exopolis respectively. Digital Kitchen, Shilo, Ant Farm, National Television, Transistor, Picture Mill, King and Country, and Royale are among the laundry list a-level companies with which he's collaborated. His work has been acknowledged by D&AD, Type Directors Club, Communication Arts magazine and BDA.

"As a freelance designer and former team member, Steve has contributed to some of our best, most groundbreaking work," Noted Blind EP Dave Klienman. "We'd been pursuing him as a full-time staffer for a while and were thrilled when he decided the time was right to make the relationship permanent. As we approach our 16th year of operation, we look forward to having his talents and participation."

Prior to rejoining Blind, Pacheco spent time freelancing and working at Buck. He launched his career at Imaginary Forces in 2000 after graduating from the Art Center College of Design.

SocialDemokraterna - Young people want in - Election (2010)

Dabitch — Fri, 27 Aug 2010 12:49:51 +0000

Here's the TV commercial for the Social Democrats in Sweden's election 2010. It depicts the business hubub of swapping cards and having meetings, the action in an operating room, the firemen off to quell a fire ... and in each scene a bored looking teenager still in their jammies shuffling along with the group. "207000 young people want to join in" the super reads "We can't wait. Social Democrats"

There's a lot of unemployment for young people in Sweden, so this ad flirts directly with them (and possibly their parents who want them out of the house already).

Women who ask for a raise: Wash your coochie first.

Dabitch — Fri, 27 Aug 2010 12:07:41 +0000

The DailyKos has a post showing an amazingly insulting ad for SummersEve personal hygine products. They probably didn't start with "belitteling the target groups concerns" as a strategy, but that is where they ended up. See, to ask for a raise you need to be confident and confidence in the advertising world is something that can be bought, usually in small pink packaging that smells of spring flowers. Glad we have that sorted out.

SverigeDemokraterna - The Choice - Election (2010)

Dabitch — Fri, 27 Aug 2010 10:25:29 +0000

Looks like I'll soon have to make a category just for political ads, as Sweden has begin airing election ads on the national TV channels that accept advertising (SVT is like BBC paid for by license fees and thus has no advertising). This election is ad-historical in that all of the political parties are bringing TV ads to the table, and you non-Swedes will be getting an eyeful of Swedish political advertising in the coming weeks. ;)

This is the ad for the controversial political party "SverigeDemokraterna" (SD), and shows two people pouring money out into their respective budgets while the count down at the top is the national budget, and depleting. The pile of money on the left is labelled "pensions" and the other, significantly larger pile on the right is labelled "immigration". Meanwhile the VO says: "Politics is about priorities." When the state budget count down hits 100,000 two handbreaks drop from the ceiling and the VO says: "Now you have a choice." Enter the little old lady with her zimmer frame hustling to get to the breaks. Right behind her, a group of burqa-clad women appear pushing prams, racing toward the other break. The VO continues: "The 19th of September you can choose between pension-break, or immigration-break. Vote for SD."

Not very subtle, is it?

Update! Dagens Media reports just now that TV4 has refused this commercial to air on their network. They have no comment from TV4 in their article, but the press secretary for SD, Erik Almqvist, has this comment;

They haven't told us. We will have to discuss this internally. Of course we don't accept this, we have a contract.

LO - Negotiating alone - (2010)

Dabitch — Fri, 27 Aug 2010 09:44:12 +0000

In this advert for the Swedish Trade Union Confederation (LO), the VO describes how your employer will have all these people on their side when you go to negotiate your salary. They'll have Human Resources, the companies law office, they might even get international legal consultation, and perhaps call some outsourcing experts. This ad has a few politically active people in it, you might recognize Anna Ardin who walks in from the right at the end. The VO ends with "Your boss also says it's best that you negotiate your salary on your own. If you want to even the odds, join LO (the union)"

Find your Lorien Legacy online in "The Legacy Test" for "I Am Number Four"

darnellworks — Thu, 26 Aug 2010 10:14:38 +0000

LONDON -- The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to announce the launch of their latest project, an online test for the sensational new Penguin thriller "I Am Number Four."

"I Am Number Four" is the first release in a trailblazing new sci-fi series, The Lorien Legacies, written by Pittacus Lore. Featuring an awesome pace, mind-blowing special effects, and a breathtaking high concept, "I Am Number Four" has captured the imaginations of publishers around the globe. Independent translation rights have been snapped up in a frenzy of auctions by scores of territories worldwide, and a blockbuster feature film is currently in production by DreamWorks in the hands of director DJ Caruso and producer Michael Bay, starring Alex Pettyfer and Glee’s Dianna Agron, among many other all-star talents.

In an unprecedented move for Penguin Books UK, "I Am Number Four" is being published simultaneously in two editions – one for adults from the Michael Joseph imprint, and a second for young adult readers from Razorbill. Today, both editions became available throughout the UK.

With the book in stores now and the movie set to arrive in cinemas worldwide in early 2011, fans are now being invited to visit www.iamnumberfour.co.uk to find their own Lorien Legacy by playing "The Legacy Test," created by the innovative team from Ralph in London, in close cooperation with the Digital Marketing team from Penguin.

"We were so excited when Penguin acquired 'I Am Number Four' - everyone who has read the book just loves it and the whole office has been buzzing for months," commented Ashley Wilks, Head of Digital Marketing and Websites for Penguin. "We were looking for a marketing idea that would engage with readers across a broad spectrum of ages, as the book does, and it had to be something that our readers would want to interact with time and time again. The Legacy Test is all of this and keeps social media at its core, extending reader awareness within a site that can be built upon as the Lorien Legacies series grows. We're delighted."

Crafted under the creative direction of Ralph's co-founder Chris Hassell and the creative team of Gregor Stevenson and Chris Stack, "The Legacy Test" allows fans to identify their own personal Lorien Legacy, which may include special powers ranging from telekinesis to the ability to control fire or the weather, or others. After completing Speed and Reflex, Memory and Concentration and Dexterity assessments, each fan's Lorien Legacy is revealed and can easily by shared across the most popular social networks. Also, by using a webcam, fans can create a sharable video showcasing their own Lorien Legacy.

"We're very proud to be producing the website that will evolve as each new book in the Lorien Legacy comes out," Hassell began. "Interpreting a world that is entirely within a book, and therefore a reader's imagination, is always tricky. We focused on creating something that would promote book one, with a view to how it will evolve for future books in the series, and also integrate with the movie."

Continuing, Hassell explained, "Based upon some exclusive insights from the author about what's to come, we presented a number of concepts. Penguin chose 'The Legacy Test' due to its tight integration with the core story of the series. The whole interactive 'legacy' concept teases the content of the book in just the right way."

Ralph developed "The Legacy Test" content from scratch, using a fleet of Intel-powered Apple iMacs. A sophisticated software toolset that includes Adobe's Flash 10 was used for the game content, while the rest of the website was created using Coda on OSX in CSS 3 and HTML. The agency's project team also included project lead Nicola Campbell, along with artists Josh McCartney and Tobias Ighofose.

For more information on "I Am Number Four" and to play "The Legacy Test," please visit www.iamnumberfour.co.uk.

About Penguin Books
Penguin was established in 1935 and is one of the world’s leading consumer publishing businesses. Penguin publishing comprises the following imprints: Allen Lane, Fig Tree, Hamish Hamilton, Michael Joseph, Penguin, Penguin Classics, Puffin, Viking, Ladybird, Sunbird, Frederick Warne and BBC Children’s Books. Penguin has offices in 15 countries and is part of the international media company Pearson.

About Ralph
Lean, nimble, proven and oddly named, Ralph is a new breed of digital creative agency. Since launching in London in 2006, we've created some of the world's most innovative and engaging digital content. For example, our 2007 viral campaign for the first season of "Dexter" earned BIMA's Best Use of Viral Award, AdFreak's Freakiest Advertising Moment of 2007 Award, many complaints from the public and several police interviews. After landing a BAFTA Craft Award in 2009 for our creative contributions to E4's "Dead Set," we opened new studios in New York and Los Angeles. And in 2010, we were named among the 49 companies in Facebook's Preferred Developer Consultant Program... although to be quite honest, we're still just getting started. For more information, please visit www.ralphandco.com.

Cadbury's - “The Tumbles machine” - 2010 - South Africa

KatherineVelocity — Wed, 25 Aug 2010 13:16:58 +0000

The spot opens with four young men at the start of a Rube Goldberg-type machine as one of the team sets a Tumble down to start the machine in motion. We follow the progress of the Tumble through the machine as it travels through various interesting stages. As the Tumble appears to be reaching the end of the circuit however, a dog runs into the shot and steals the Tumble. We are left with four frustrated guys and one relieved young lady who is dangling precariously above a pool of water at what appears to be the culmination of the elaborate route through the machine.

BedreBustur.DK - Mukhtars Birthday / Flash Mob

Dabitch — Tue, 24 Aug 2010 11:00:42 +0000

You might think we've done all the variants of hidden camera filming and flash mobbing combinations by now. And you'd be wrong, because here comes another one! In this stunt, Mukhtar the bus driver has a priceless reaction to the sudden celebration of his birthday by everyone on the bus he's driving. But wait, there's more, as what looks like a typical demonstration that is blocking the street, turns out to be in on it. I think I see Mukhtar crying at the end. Aaaw.

The film received one million views in just one week, which is rather impressive considering Denmark only has a population of 5,500,510 people (and twice as many yummy bacon pigs).

PUMA - After Hours Sports / Social - (2010) :90

Dabitch — Fri, 20 Aug 2010 16:26:45 +0000

PUMA wants you, dear After Hours Athlete. Yes, you, you count as an athlete even if you don't count calories. You, the tireless foosballer, the dart player, the ping-pong king, the bowling alley-rat, the person who only runs when it is after a taxi. "Because we know it takes just as much effort to score a phone number as it does to score a goal."

Of course there's a sub-site to go with it: puma.com/social - why they insisted on such a weird soundeffect on the VO, we don't know.

UNKLE - The Answer - (2010)

Stink — Fri, 20 Aug 2010 15:15:09 +0000

The grind's almost over so it's time for some new muzak for the weekend. Check out the latest
pair of promos by director John Hillcoat for UNKLE's track The Answer (starring the legendary
Ray Winstone) and the new tune from Nick Cave's forthcoming Grinderman 2 release, Heathen
Child.

Starburst - Zombie on Bus / Contradictions - (2010) :30

Dabitch — Fri, 20 Aug 2010 14:56:39 +0000

The Scottish-Koreans are back with the bagpipes, and they meet a Zombie on the bus. Living dead. Now there's a contradiction.

Haribo Gold - Flavor / Kid office meeting room (2010)

Dabitch — Fri, 20 Aug 2010 13:22:02 +0000

Haribo show us kids playing boardroom, and it's exactly like a real one, right down to the bespeckled girl having her data corrected by an an annoying dude, and the hip online-girls information about the "buzz online" being totally ignored. All the boys get individual kudos for their input though. Then it's all tied up by the bespeckled girl kissing the bosses ass. It's just another day in the boardroom folks. At least it's not a Pedo-bear enticing kids to get on the strange bus with candy like the one aired in Denmark.

Yes, I'm reading way too much into things today. I'm bored.

The other boardroom ad "Taste" is just as unfunny, even with Mom as comedic relief, so they have their tone-of-voice down to fit the candy pretty good. Chewy, standard and predictable.

Gucci - Guilty - trailer for the film Directed by Frank Miller

Dabitch — Fri, 20 Aug 2010 12:02:59 +0000

Woah, that's unexpected. Frank Miller directs the latest Gucci TV commercial – also in 3D. We only have the trailer so far, and I'm currently trying to find a calendar around here to make sure its not 2005. Aw, that was mean, the Sin City look is still cool as all hell. Wait, hell ain't cool. Ok, cool as that iceberg that sunk the Titanic. Oh brother, I need it to be happy hour already.

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.
Look out for the films online and on TV.

Speaking of the Sin City look by the way, we have "Building SIn City from Scratch" an interview with the people at CaféFX who worked on the film.

Other Side - The only Model in the village - (2010)

PhoenixOgilvy — Fri, 20 Aug 2010 10:59:38 +0000

Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.

It's a celebration of out-of-the-box installations, sculptures, paintings & photography.

Other Side - I LUV Justin Bieber - (2010)

PhoenixOgilvy — Fri, 20 Aug 2010 10:56:42 +0000

Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.

It's a celebration of out-of-the-box installations, sculptures, paintings & photography.

Carlton Draught - Slow Motion - (2010)

Dabitch — Fri, 20 Aug 2010 10:21:40 +0000

Everything is more beautiful in slow motion. Even that guy dancing, the man who spits when he talks, and various cascading beer spills. Yes, Carlton is made from beer, and fridays nights with the friends at the pub are made with beer.

Great Northern - "New Tricks"

JasonZada — Fri, 20 Aug 2010 08:50:40 +0000

From the album "Remind Me Where The Light Is"
"New Tricks" by Great Northern
http://www.myspace.com/greatnorthern

LionsGate - The Last Exorcism on Chatroulette

Dabitch — Thu, 19 Aug 2010 19:12:40 +0000

LionsGate know exactly who might enjoy watching a freaky movie about exorcisms, teenage guys between 15 and 19. Where are all these dudes? They're on Chatroulette trying to score a bit of skin. Well then, what's the plan LionsGate? Tease them with the possibility of some skin and then scare the bejesus out of them.

Well done. This, and that Chatroulette AIDS ad we showed you a few months back are good examples of clever viral ads using Chatroulette's audience / expectations.

Now, who's up for taking me to an exorcism movie? I wanna be scared too!

Scion tC - Enter the Machine (2010) :15 (USA)

darnellworks — Thu, 19 Aug 2010 16:54:12 +0000

Cross-Media Scion tC Teaser Campaign from ATTIK Builds Intrigue for "The Machine"

SAN FRANCISCO – Global creative agency ATTIK (www.attik.com) and Scion are heralding the September launch for their campaign for the all new 2011 Scion tC sports coupe with cross-media promotions now appearing in U.S. print, online, and cable television, and on billboards appearing this week in 24 key U.S. cities. Providing glimpses of the 2011 tC, which offers added power and performance, an aggressive new look, and a more premium feel, each facet of the teaser campaign invites viewers to "Enter the Machine: 09/2010."

Along with the other campaign elements, a search engine keyword buy for the term "the machine" will also drive traffic into the campaign's target website, launched this week at www.TakeOntheMachine.com. The site was developed by LA-based ...and company, featuring hosted assets created by ATTIK.

"In this campaign, the city represents 'the machine,' and it signifies the obstacles our young, male audience members face in their daily lives, while the 2011 tC is the answer for taking on the machine, and winning," said Simon Needham, co-founder and executive creative director, ATTIK. "We invite viewers to enter the machine via our online portal, search for 'the machine' in their favorite search engine, and connect with us online for personalized adventures which will become even more captivating next month with augmented reality, 3D and other elements, when the full campaign is revealed."

"Following the phenomenal success of the first-generation tC, the all-new 2011 version adds performance, aggressive styling and premium features," said Jack Hollis, vice president of Scion. "Designed to redefine its segment and exceed the evolving demands of the sports coupe buyer, the 2011 tC is the perfect coupe for our young owners to take on the machine."

Alongside Hollis and Scion's marketing team, Needham and his ATTIK colleagues developed the creative for the campaign, then produced the key print, online and out-of-home executions in-house, while working with other industry leaders in developing additional campaign assets. For the :15 TV spot entitled "Enter the Machine" debuting today, ATTIK partnered with its frequent collaborator, design and production company Imaginary Forces, as well as animation, digital effects, and design company SWAY Studio, among others. Needham directed the live-action and CG sequences in close cooperation with creative teams from ATTIK and Imaginary Forces, delivering a cinematic introduction to the menacing, fully CG 'Machine City,' and leveraging SWAY's expertise in creating photoreal cars and driving simulations.

ATTIK's project team also includes creative director Ron Lim, interactive creative director Jacob Ford, senior writer Mike Brenner, senior art director Greg Coffin, interactive art director Jeff Fang, designer Gabe Nguyen, senior broadcast producer Patty Lum, senior print producer Melanie Magatelli, interactive producer Maribel Arellano and senior account manager Michelle O'Hea. Complete credits for "Enter the Machine," are available upon request.

About ATTIK
ATTIK (www.attik.com) is a global creative agency focused on developing integrated advertising, digital and branded experiences. Specifically, the agency's expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. Articulating corporate brand strategy and designing creative solutions for advertising, below-the-line and online media, ATTIK ensures target audiences are vitally connected to client brands. For inquiries, please call Ric Peralta (Ric@attik.com) at +1-415-284-2600.

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.