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How I Ran an Ad on Fox News - Slate

Dabitch — Sat, 20 Mar 2010 20:38:45 +0000

Slate tries out google ad buy and sends their surreal paranoid ad onto Fox news late night reruns of the Glenn Beck show. Nice.

Old Spice - Armpit Mountain - (2010) :30

Dabitch — Fri, 19 Mar 2010 00:16:10 +0000

Is winning a habit you can't seem to quit? Is failure one game you refuse to win? Is handsomeness a burden your face has to live with?

Spot on copy and VO, and then the close-up of the arm-scent. A mountain that pops out from his underarm. Can we PLEASE make it legal to marry a campaign? I wanna make an honest ad out of Old Spice.

Viacom vs Youtube: Both parties posted infringing videos to youtube.

Dabitch — Thu, 18 Mar 2010 23:34:50 +0000

Viacom - "They uploaded illegal content!"
Youtube - "Oh yeah? Well so did THEY!"

Kids, take it outside.

AdAGe really dishes the dirt in their most recent update on the Youtube-Viacom deathmatch: "YouTube Says Viacom Agents Secretly Uploaded Video, Then Lawyers Sued"

YouTube co-founders Chad Hurley, Steve Chen and Jawed Karim were in a race early on to build traffic at the site in hopes of getting acquired, and knew full well that illegally uploaded TV clips might help.
"It's all 'bout da videos, yo. We'll be an excellent acquisition target once we're huge," Mr. Karim wrote in a 2005 e-mail to Mr. Chen and Mr. Hurley.
But they also knew about the dangers. As Mr. Chen wrote to Mr. Karim: "Jawed, please stop putting stolen videos on the site. We're going to have a tough time defending the fact that we're not liable for copyrighted material on the site ... when one of the founders is blatantly stealing content from other sites."

Youtube claims that Viacom was seeding their own copyrighted content under different user names to build a case against youtube. Meanwhile, as the years pass on, Youtube and Viacom have become quite good chums these days. Could we get a move on with this case, please?

The opening brief in the Viacom vs. YouTube can be read in PDF form here, download away.

Betclic Poker - Fight / Combat - (2010) :30

Dabitch — Thu, 18 Mar 2010 13:21:07 +0000

If ONLY online poker was more like underground mexican wrestling in crowded basements hiding away from the fuzz, with added kickass midget teams, and less like a bunch of dweebs sitting around by their lonesome computers at all hours trying to win back their rent money. Nevermind trying to make it glamourous as so many online poker sites try to do, Betclic has got one thing right, online poker is deadly serious, has silly beards, and smells of panicked sweat.

IBM - Data Anthem - (2010) :60

glossy — Thu, 18 Mar 2010 12:49:10 +0000

Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM “Data Anthem”:
In the next phase of IBM's Smarter Planet campaign, we're focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and the ability to harness it for answers to our biggest problems. We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it. We also wanted to convey to people that we now have the computational power and advanced analytics to see data in new ways so we can make sense of it. Hence, our interest in finding the most compelling, arresting ways possible of visualizing actual data. On a smarter planet, data matters.

Info from Zoo Films director James Frost on IBM “Data Anthem”:
When Ogilvy New York approached me with the concept for the spot, I was immediately interested as it was an opportunity to take everything I'd learnt from the Radiohead House of Card video I made and explore the different techniques possible with 3D scanning. The Radiohead project was showing data in its purest form - it had a distinctive look and feel and was very much exactly how I saw it for the song, where as with IBM we wanted build a world which was created from data and within this world show how data exists.

The script called for very distinctive imagery so I wanted to explore doing something on a grander scale. Initially the idea was to scan the entire island of Manhattan, but for security reasons and ultimately creative reasons, the decision was made not to. We did however scan the entire downtown area of Houston, Texas. This had never been done before and we spent four days in the air scanning from a helicopter. In post production, we then worked very closely with Jeff Stevens and the team at The Mill, New York to add dimension and space within the environment. Ogilvy really wanted to convey the idea that our world is alive with data; so it became very important that we find a way to show this data in a colorful, vibrant and optimistic manner that would stay true to the voice of IBM.

I was just reborn: in Ivory Coast where malnutrition is at 14%

Dabitch — Thu, 18 Mar 2010 12:31:27 +0000

Rädda Barnen in Sweden (Save the Children) aims to show you how lucky you really are with the wheel of life at Livests Lotteri (life lottery). Type in your name, or connect with facebook, then spin the wheel to see where you will be reborn. I was born a little african girl in Ivory Coast / Côte d'Ivoire where the risk of getting married off before I hit puberty is at a shocking 35%, 13% of children die before the age of 2 and Female genital mutilation (FGM) is at 36%. Effective way of getting me to both cross my legs for the rest of the day and donate some money to Rädda Barnen.

U by Kotex - Reality Check - (2010) :30

Dabitch — Thu, 18 Mar 2010 09:24:43 +0000

Selling tampons with satire! Just as long as you don't say "vagina!

Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot the ad cited above with the actress instead saying “down there,” which was rejected by two of the three networks. (Both Ms. Harris and representatives from the brand declined to specify the networks.)
“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”

Quote from New York Times

Dorling Kindersley Books / Penguin Group - The Future of Publishing - (2010) 2:26

Dabitch — Wed, 17 Mar 2010 21:42:24 +0000

Before you call "badland" on this, since it's doing the reverse reading trick we've seen before, know that the creators call it "inspired by".... And yes, the fantastic turn around does the reversing thing except with images instead. It's also worth noting that this is a film meant for a sales meet, not an aired advert.

DK Marketing in the UK had asked us to make a film for their conference in February, about how publishing would look in the future. We took inspiration from a film we had seen on YouTube called "The Lost Generation" and suggested this might work as a treatment for the DK film, which we called "The End of Publishing". "The Lost Generation" was inspired, along with some other similar reincarnations, by a film called "The Truth". This original film was an Argentinian political TV advertisement written by Ricardo Lopez for the Argentinian Political Party Recrear. It won the Silver Lion Award at the Cannes Film Festival in 2006.

You can read the full interview with the creators at Penguin Group USA's blog

Toyota- Sponsafier- (2010) :60 (USA)

RazPR — Wed, 17 Mar 2010 14:57:54 +0000

Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web. Titled “Sponsafier,” the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race.

Tombola Bingo "Thank you Tito" ad banned by the ASA for being racist

Dabitch — Wed, 17 Mar 2010 14:45:24 +0000

Banned ad of the week, last years "Tombola Bingo" advert where a british upper class (and white) bloke sits on the beach in his tuxedo, having every word he says repeated in song by a hawaiian shirt clad ukelele playing local (thus, a black man). Two people complained that it presented a negative racial stereotype. Only one whined that it seemed to try and do the song-funny of "Real American heroes" and failing (me).

Tombola Bingo - Thank you Tito - (2009) :30

The ASA considered that the relationship between the two characters "was defined as the power of the white man over the black man", because of the difference in their dress and the way the black man was portrayed as less intelligent in that he repeated everything the white man said, even "Thank you, Tito".

from brandrepublic

I'm glad it was banned, it's rubbish. But as usual, the ban has no effect when Tombola bingo had already stopped running this ad from last year anyway.

IBM Smarter Planet- “Data Baby”- (2010) :30

RazPR — Wed, 17 Mar 2010 14:24:18 +0000

Creative production studio Motion Theory applies generative art techniques into a new TV commercial for IBM via ad agency Ogilvy & Mather/New York. Directed by Motion Theory’s Mathew Cullen, the :30 spot “Data Baby” is part of IBM’s “Smarter Planet” campaign and incorporates data-driven design derived from a newborn’s vital signs to convey that IBM’s technologies help analyze data to build smarter hospitals. “Data Baby” broke on network television on March 14.

Puma - Journey of football - (2010) :30

Dabitch — Wed, 17 Mar 2010 12:38:11 +0000

Puma celebrates football and Africa, see the tie-ins at head to www.pumafootball.com or facebook.com/pumafootball.

A celebration of true football. For Africa. For Football. For the insane love of the game we possess that unites us beyond borders. Bringing Football back to its roots. Because love is football.

Augmented (hyper)Reality: Domestic Robocop

Dabitch — Wed, 17 Mar 2010 10:46:29 +0000

This scary future is predicted in Keiichi Matsuda's short film, produced in his final year in Masters in Architecture as part of a larger project about the social and architectural consequences of new media and augmented reality. The protagonist wanders through a slew of augmented reality ads to make himself a cuppa in his augmented reality kitchen. The "girl from Ipanema" playing and the tweets from a mate who wonders if anyone is up for a "RL" meeting nails this firmly in the nightmare future scenario corner.

twentythree vs Alex Bogusky : kidnapped fan page on Facebook

Dabitch — Wed, 17 Mar 2010 10:18:55 +0000

It's come to this..... Kidnapped facebook fan pages. This wouldn't have been as funny if it weren't for that accent. As for the Miss Piggy picture, have you guys seen the crazy images Alex uses on his own posterious? Don't miss his post Men are from Skylon 4. Women are from a breakfast nook on Earth.:)

Mr. Alex Bogusky, we mean business.
If you want your Facebook fan page, you must comply with our demands. You will buy one share of our company for 1$.
More than 1000 Facebook fans are waiting for your decision. You can reach us at Iwantmyfaycebookfanpaygeback@twentythree .co.il.
Until then, Miss Piggy stays.

XFINITY-Internet-(2010) :30 (USA) and XFINITY-Anthem- (2010) :60 (USA)

RazPR — Sat, 13 Mar 2010 00:07:37 +0000

Mass quitting at Farfar, Stockholm: the entire Nokia team leaves the agency

Dabitch — Fri, 12 Mar 2010 14:06:22 +0000

The big news in Sweden is that the entire Nokia team has left Farfar, the Isobar owned hot shop that created the worlds biggest signpost for Nokia and countless other groundbreaking ideas. Dagens Media has interviewed everyone and their little dog too abut Farfar, and now have word from the Jakob Swedenborg and Mårten Forslund that left as to why: "Isobel worked against us every step of the way" they say. Both the launch of Farfar, London and Farfar New York was sabotaged by Isobel.

"...as soon as there's talk about new business you end up in a competing position with Isobar's other agencies, and truth be told, I don't think anyone wanted us there" says Mårten Fishlund about the London Launch where Farfar worked on Nokia from a hotel room. The same thing happened in New York : -" I had the visa, the apartment and the work, but there wasn't a single agency in North America that wanted Farfar there, not even Isobar. That's the problem when a network tries to bring local agencies out in the world."

The quitters are key people at the agency, including the MD Matias Palm-Jensen. Mårten Forslund AE for Nokia, Jakob Swedenborg and Erik Norin, Creative Directors on the Nokia account as well as Daniel Wall, Jeff Salomonsson, Tomas Jonsson, Ante Stenberg and Carl Fredrik Jannerfeldt have all walked away from Farfar today.

Rise Above Plastics - Whale - (2010) :30

Dabitch — Fri, 12 Mar 2010 13:32:34 +0000

The plastic soup floating out there now stretches from Hawaii to Japan. Ugh. Rise Above Plastics (and don't dump them in the ocean!)

Lady Gaga - Telephone ft. Beyoncé - (2010) 9:32

Dabitch — Fri, 12 Mar 2010 13:13:22 +0000

Jonas Åkerlund and Lady Gaga got together again for this video Telephone, featuring Beyoncé - where Gaga prances about in a womans prison sporting insane cigarette sunglasses. Once her love Beyoncé bails her out, they go on a homicide spree in their pussy mobile. There's plenty of product placement going on in this video, even for the dating site Plenty Of Fish where the officer logs in as MissOfficer if you fancy a tough broad. In the end, fashion wins... or does it?

Props for killing the hemaphrodite rumor.

Also notice: When Beyoncé kills her presumed boyfriend, she tops it off by flipping up the same style sunglasses Gaga wore in the Åkerlund directed Paparazzi video. Does that mean that she too is now an Illuminati Puppet brainwashed to kill? (see also part 2 of that hilarious idea). Why yes of course, she's been one since her rebirth as Sasha Fierce.

Sony Playstation 3 MLB '10: The Show - Cabo - (2010) :30

Dabitch — Fri, 12 Mar 2010 12:08:32 +0000

Promoting "Most Realistic Baseball Game Ever" with an unrealistic image of Joe Mauer and Kevin Butler sporting speedos down in Cabo. ;)

TBWA\G1 & TBWA\PARIS launch new Nissan Qashqai Campaign: “Artistic Paintball”

Dabitch — Fri, 12 Mar 2010 10:59:25 +0000

print

Credits

Nissan Qashqai - The making of Artistic Paintball - (2010) :90

Dabitch — Fri, 12 Mar 2010 10:57:24 +0000

Sure looks like this shoot was a lot of fun, doesn't it? Bags of paint exploding everywhere, even the cameras got some on them. Fun!

Alasdhair McGregor, European Creative Director, TBWA\G1, commented: “How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level.
In an enormous paintball fight in which the city attacks Qashqai with thousands of litres of paint. A mixture of war and art. Shot in Bangkok by Stylewar over 6 days, the paint you see is 80% real. After 4 days there was no more explosives to be found in Bangkok and we had to fly more in. The car looks great, the city looks better. More tough and more style is what we wanted to say about the car. I’m sure the consumer will get the message. And enjoy it.”

Nissan Qashqai - Artistic Paintball - (2010) :60

Dabitch — Fri, 12 Mar 2010 10:39:28 +0000

TBWA is launching the fourth episode of the Nissan ‘Urbanproof’ saga, supporting the reveal of the new Nissan QASHQAI - ten bucks say they looked at Jonathan Glazers Sony "Paint" for pointers in how to make paint go "splat" in cool looking ways. The Nissan QASHQAI outdrives the evil buildings that keep shooting giant paintballs at it, with a roof-top stunt jump to boot.

The groundbreaking TVC filmed in Bangkok in December 2009 and created by TBWA\G1 and TBWA\Paris. Previous creatives have seen the QASHQAI treating the city as its playground with trademark back- flips and stunts. In this new episode, our hero no longer copes with the city but actively reshapes its favourite “battlefield”, now mastering its own “Urbanproof” discipline. The shoot took over six days to capture, involving a 230 people crew, with 80% shot in ‘real time’.

Devassa - Paris Hilton - (2010) :60

Dabitch — Fri, 12 Mar 2010 09:45:05 +0000

Paris Hilton continues her career of advertising drinks by "Being sexy" anywhere but the US. Here she's the girl who prances around in her fishtank apartment somewhere in Brazil with a cold beer in hand until everyone on the beach raises their glass to her. Yeah, I don't get it either.

Stella Artois - She is / Preparation - (2010) :30

Dabitch — Fri, 12 Mar 2010 09:37:54 +0000

Sure, it's only Friday morning still, but it IS Friday so BRING ON THE BEER, amirite?

Green Dot - "Lover 1" - (2010) :30

Dabitch — Fri, 12 Mar 2010 09:11:04 +0000

Here's a twist on the disposable man in advertising... Open on a couple breaking up.... The woman however, knows how to recycle men! Just "Rinse, fold and stack". Ouch.

Newstalk 1010 - “Make Sense of What Doesn’t”

Dabitch — Fri, 12 Mar 2010 08:04:16 +0000

print

Credits

The Chiquita Banana girl gets 25 facelifts

Dabitch — Thu, 11 Mar 2010 22:20:24 +0000

Fans of iconic brands like the blue and yellow Chiquita should head over to Design:related and read the interview with the designer DJ Neff about the Chiquita Banana Brand Refresh for some great eye candy and howto bring an old icon into the new era.

Many times as designers we are tasked to help brands build or rebuild their identities. We may initially think that a clean slate is required to achieve a better identity, and in some cases that can be true if the existing brand identity has little to no value. But in most cases, there is always something that can be built on, discovered, or championed with any brand. It really just requires spending as much time as you can with the product, immersing yourself in it. Like method designing, you just have to live it and the work will flow through you.

Fans of old Chiquita should start humming I'm Chiquita Banana, and I've come to say
Bananas have to ripen in a certain way.... right about now.

Chiquita Banana Original - (1955) 1:24

Bacon Strips "bacon up that bacon" for Maple Leaf Bacon

caffeinegoddess — Thu, 11 Mar 2010 01:05:20 +0000

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Credits

Master Kong invents a new way of seeding their viral to adsites.

Dabitch — Thu, 11 Mar 2010 00:16:35 +0000

Did y'all know I've gotten cynical over the years? Nooo, say it ain't so the crowd roars in mock shock, but yep, I have.

See, when I got this email, I did immediately think "is this a trick to get me to post it?", either way the most I could be bothered doing was deny it was our viral on twitter eleven hours ago. It was the 0 connections on her linkedin page that sealed the deal for me, well, that and no response to my email. Oh, and her lastname.firstname@gmail email was lacking a G. I may make typos, but I'm not blind.

Hi there,
There are rumors that the 'Master Kong' TV interview

is actually a self promo for Adland. Can you confirm this? and if not- do you have a hint who is behind this?
Many thanks
Jaia Rosenberg
free-lance journalist for advertising publications and creative ad blogs

And lo and behold, looks like Steve over at adrants got the same email: Master Kong A 'Viral' For Adrants?. So fess up fellow adbloggers, who else got it?

So who, pray tell, is behind this viral? Lets file this under: who gives a toss. Honestly, virals that make me hunt for the sender have bored me for years already.

Update: Arity, over twitter I got it confirmed from @griner and a few others that practically every ad-news-gossiper got this email, how clever.

The funniest? @creativitymag got a mail from Jaia too and at that time her Linkedin page stated that she worked for them. Do'h! @creativitymag knows that she does not.

stickybits - tag your world™ - tag real life digitally!

Dabitch — Wed, 10 Mar 2010 18:42:29 +0000

Here's a new app that I'm sure will be used and abused by creatives everywhere, Stickybits is both iPhone and Android ready - with it you can stick barcodes to real world objects, and when scanned they unlock photos, vidoes, anything you want that you've attached to that barcode. You could create scavenger hunts, add extra digital stuff to your biz-card, add a digital guestbook to a real world location, attach digital assembly instructions to that plate you just shattered and glued together with a barcode sticker... The possibilities are endless.

I dunno about you, but I'm downloading this app right now. Momma's gonna have some fun.

Black Rocket Turns "Heat" On :: AdLand [del.icio.us]

adland — Wed, 09 Feb 2005 02:12:17 PST

core people from Rocket becomes Heat, new SF agency

MCDONALD'S ADS TARGET CHILDREN AS YOUNG AS 4 [del.icio.us]

adland — Sun, 30 Jan 2005 10:02:46 PST

a McDonald's Corp. executive said the company takes Ronald McDonald to elementary schools and is talking to children as young as 4 in its advertising.