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Ogilvy Tunis wins the Osocio campaign of the year 2011 for toppling Ben Ali again

Dabitch — Fri, 10 Feb 2012 10:06:00 +0000

I've had the honor to help judge the Osocio Capaign of the Year awards 2011, and am really happy that all the judges have given high votes to my personal favorite. The winner this year is تصويرة بن علي رجعت في حلق الوادي - Ben Ali is back, by Ogilvy Tunis for Engagement Citoyen.

The ad was a stunt, spied on with cameras everywhere. One morning as people were going about their day, they noticed a giant poster of former Dictator President Ben Ali covering a wall. People were stunned, shocked, upset, and some got very angry. As emotions boiled over a group of men decided to jointly pull the poster down, toppling the dictator once again. That was exactly the point. At the elections a few weeks later 88% of the population went to the polls, rather than the 55% expected to show.

All twenty campaigns that made it to the Osocio shortlist are quite exceptional, and I must say it's difficult to judge good ideas for good causes to boot, but I'd do it again in a heartbeat. Congratulations to Ogilvy Tunis again.

Super Bowl advertisements critiqued by eight-year old.

Dabitch — Wed, 08 Feb 2012 14:27:13 +0000

Listen up, ad pros. Arturo the eight year old super bowl adcritic has a few choice words for you. Mainly "stupid" and "fools stupid".

He thought the Lexus ad was "funny stupid", the E*trade talking babies are "not even funny or anything like that. People may think so but I don't." You tell'em kiddo! The Dannon spot was met with giant eyes and a "what in the world...?" which is honestly the only reaction one can have to an ad that shite.

He also thinks there should be more monkeys in advertising. I think the person behind the camera who works at crowelladvertising should teach this kid that chimps are apes, not monkeys.

Gatorade G Moments: Eli Manning - Topical NYT ad yesterday

Dabitch — Wed, 08 Feb 2012 08:17:48 +0000

print

Credits

McDonald's Poppy guerilla stunt might last forever as it's illegal to remove it

Dabitch — Tue, 07 Feb 2012 16:57:56 +0000

Sean Click may have come up with the everlasting ad, as "it is illegal to pick, destroy, or dig up a California poppy" in California where this McDonald's logo appears on the side of a road. (California Penal Code § 384a actually this law applies to any plant, not just poppies.)

Yes, Sean did a classic seed bombing with a twist, and the Next web calls it possibly official, but whether McDonald's bought this ad or not is still unclear. Either way, all you really have to do to get rid of this logo built out of the invasive species known as the California poppy, is to throw down more seeds of any kind, possibly remixing the perfectly executed logo into something like this.

Chrysler's "Halftime in America" ruffles more political feathers than Reagan's "Morning in America"

Dabitch — Tue, 07 Feb 2012 10:13:11 +0000

The Chrysler ad that made me think Clint Eastwood was running for President, upset Karl Rove while David Axelrod applauded it.

"'I was, frankly, offended by it,' said Karl Rove, strategist behind President George W. Bush’s two presidential campaigns, told Fox News this morning. 'I'm a huge fan of Clint Eastwood, I thought it was an extremely well-done ad, but it is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.'" The opposing team, of course, had an opposing view. 'Powerful spot. Did Clint shoot that, or just narrate it?' David Axelrod, a former senior adviser to President Barack Obama, wrote on Twitter.

Karl Rove was on Fox news speaking about the ad.

The ad that is a two-minute long pep-talk, penned by poet Matthew Dickman, Kevin Jones and Smith Henderson has this line at the end:

"This country can’t be knocked out with one punch. We get right back up again, and when we do the world is going to hear the roar of our engines."

Look, I mix metaphors like a duck out of water, but that makes me picture a boxer getting back on his feet and making engine noises. This tells me the boxer has lost his mind, and the fight should be called off.

The LA Times report that Eastwood's Super Bowl ad sparks the discord it decries

"The ironic thing about the small-scale brouhaha is that Eastwood is a Republican who opposed the bailout of the industry. (The Chrysler ad never mentions Washington’s capital injection at all, which annoyed some Democrats.) Asked about his presidential leanings last week at an event, Eastwood only allowed some fondness for Ron Paul, saying the libertarian was 'as good as anybody else' in the race."

The supposed non political ad also used some footage from the Wisconsin protests, digitally replacing pro-union messages with a picture of an alarm clock instead.

Here's the Madison, WI protest against the SB11 budget repair bill, compare footage here at 2:17 with the signs seen in the Chrysler ad.

Wisconsin "Budget Repair Bill" Protest from Matt Wisniewski on Vimeo.

I think I know what this ad is saying. It's halftime in America, and we sold half of Chrysler to Fiat, so the second half is gonna be soccer. Got it!
Speaking of Fiat, their Super Bowl ad sold sexy & cars not national pride. You might want to try that tactic again, Chrysler.

Last years ad "Imported from Detroit" featuring Eminem was miles better in my humble opinion, even though me and Bill Green disagreed on this during The Beancast last year, with Bill arguing that we've seen this sort of thing before. In time spent we hadn't, as it was the longest Super Bowl ad ever aired then. With the images of Fox theatre, steel workers and the streets of Detroit narrated by a born and bred Detroitian, it reminded Americans to buy American. It seems to me that Chrysler has forgotten what sells cars in tight times: pricing, milage, value for money. People aren't buying a Prius just because they bought the ideal of some "save the earth" hippie-style campaign. The miles per gallon for a Prius is 50, while Eminem's fancy car in this ad does 23 miles per gallon. You think the consumers don't notice this?

At some point you just have to make a car that people can afford to buy.

Thirty years ago it was morning in America, under the leadership of president Reagan. Now it's halftime. When's lunch? When is quitting time so I can go home to the offspring? Lemme know, America.

Bud Light - LMFAO - Halftime (2012) - 0:30 (USA)

claymore — Tue, 07 Feb 2012 02:12:58 +0000

Aired at halftime - good media buy!

Hulu Plus - Will Arnett - Hollywood Sign (2012) - 0:30 (USA)

claymore — Tue, 07 Feb 2012 00:05:30 +0000

Will Arnett does his best Will Arnett.

Ran during the kickoff show.

Old Navy - Corporado Menswear - (2012) - 0:30 (USA)

claymore — Mon, 06 Feb 2012 23:48:33 +0000

Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

Which ad won the super bowl? Madonna's.

Dabitch — Mon, 06 Feb 2012 18:29:14 +0000

So, approximately 169 million people have been buzzing all day around the various watercoolers in the offices of the world, pondering who won the adbowl. The answer is: Madonna did. Refactoring iconic Hollywood with an entrance fit for Elizabeth Taylor, roping in slackrope walkers, doing handstands with cirque du soleil and dubbing her pop princesses, Madonna just showed all you advertising people up. She might have slipped once, but she can hipshake with the best of them, and isn't afraid to elbow one half of LMFAO in the chest for missing his cue. She just showed you adfolks how one borrows interest, rides the wave of the latest trends, and dresses up in "been done before" without losing sight of selling her own brand in the process. Unlike some of the ads in this years superbowl, I think Madonna will move the most units. You ad kids should take notes.

Lets get on to the ads shall we? Even though all you regular adland readers saw them before the superbowl - as usual - but this year was a record. We had 14 out of the 30 ads before the super bowl even aired, and the others had teasers. Like I've been saying for years, it's like opening your gifts before christmas, and the ones we're not opening we're shaking to guess what's inside. This always ends in a miserable christmas with disappointed kids. Can we please stop this?

I had high hopes for Chrysler and their two minute Clint Eastwood peptalk. But when the ad came on, I thought he was running for president. What? Well Ronald Reagen held the "A time for choosing" speech and this sounded a lot like it. I'm honestly confused if the message is buy an American car or vote for Mr. "Do you feel lucky, punk?". Because I would, this guy might be the best candidate out there.
We've seen the national pep-talk ads now. We get it. We are all still hurting from the bad economy (especially here in Sweden after General Motors screwed up our empire of SAAB cars thanksverymuch), but this needs to move on, not just hire more expensive stars.

Now here's a car ad that manages to show very little car, and still paint a picture. Of the car. Hello. You still here?
Now, I might not belong to the group of people who had to stay seated after this aired, but the seductive Italian bombshell of a car does make me go hubba hubba and I adore the new looks of all Fiats. They might have said "it's hella sexy" quite literally, but then it is a hella sexy car and once the viewers are able to stand up and get to a dealer they might even check it out. Honestly, I find it surprising that this tactic hasn't been used before, considering our long standing tradition of shilling cars with leggy ladies.

"A thing called love" for Samsung upheld the superbowlian tradition of being very over the top, even saying so in the ad. The singer Justin Hawkins from the Darkness breaks up the line at an Apple store and it all turns into a spontaneous concert/flashmob thing. All this for a stylus. You know what you do with a stylus? You lose 'em.

The Bud Light dog "Weego" who fetched beer we've already badlanded here, as it's not the first time Bud Light had a dog fetch beer. It's not even the first badlander of this superbowl as Chevy and this SEAT ad from last year looked pretty much the same, and like a scene from Bee Movie.

Speaking of things we've seen before, Hulu repeated their Hulu Aliens eat our brains joke from 2009 super bowl XLIII. It's like a superbowl of re-runs, this - we have The M&M's that should be retired, Coke revisiting their polar bears idea, and that E*trade baby is back once again. Bring back the chimp, all is forgiven, and at least he danced without CGI help. Even Downy went and burned 3.5 million dollars+ on copying the Mean Joe Green Coke ad, as if a remake would capture the magic of the original. Take a note from Madonna, you got to own it when you do this, and you didn't, Downy.

Another ad that went all out with the over-the-top was the KIA ad, where we find the most boobage of any super bowl spot this year. Yes, beating the Toyota Camry "Reinvented" spot. Congratulations to the most Ta-Ta's award, guys.

But when it came to actually demonstrating a selling point, staying on brief without reading the USP lines straight from the brief like Chevy "Apocalypse" and E*trade "fatherhood" did, Audi won. Yes. I didn't like it much, but you remember why all the vampires went *pouf* and disappeared in a cloud of fire-dust, right? UV-lights. Daylight at night. The hashtag #solongvampires didn't have to be there. If you use twitter, you want to click that, and if you dont use twitter you don't know the twitter-injoke of hashtagging stuff just to be funny. #letmeshowyou #presentinghow #likethis #understoodnow #omgthisisannoying

Shit advertising students say (stick a fork in this, we're done)

Dabitch — Mon, 06 Feb 2012 12:03:52 +0000

Oh noes, there's yet another shit [blank] says out there, and somehow apropos that it's the ad students latching on to the meme last. I had to post this anyway, for two reasons. 1: the use of comic sans in the end title, ha ha you sarcastic kids, and 2: the fact that they're still saying what we used to say when we were ad students.
Well, apart from the "I don't know coding so I have to be with someone who does" line. We used to say "I can't spell, so I have to be with someone who can". Who am I kidding, we never said that.

The agency letter joking was a bit too far kids. That joke is so old KFC used to be called "ye olde Kentucky Fricasseed Chicken" when it was first told.

Pepsi - Kings Court / Respect Music video - extended - (2012)

Dabitch — Mon, 06 Feb 2012 11:38:23 +0000

The extended version of Pepsi Kings court, where the 60 second edited version aired during the super bowl.

The ad was directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the “Queen of Soul” Aretha Franklin. Pepsi fans who “Shazam” the spot during the big game will be able to view Amaro’s music video for RESPECT.

Samsung Mobile - Thing Called Love - (2012)

Dabitch — Mon, 06 Feb 2012 04:19:28 +0000

Oh dear. Is that singer a Justin Hawkins from The Darkness?
I'm with die-hard apple fanboy/a beard short for a *nix-nerd guy. "That was over the top". Indeed.

Best Buy - Phone Innovators - (2012)

Dabitch — Mon, 06 Feb 2012 04:02:15 +0000

Oh look, even the guys who created Words With Friends get angry glares from the stewardess when they play with their smartphones on planes. Lets all chuckle and nod to each other that we recognize that...

Prudential Financial - Day 1 Linda Gutherie - (2012)

Dabitch — Mon, 06 Feb 2012 03:56:50 +0000

Bud Light goes to the dogs - for laughs. They've done the fetching dog before.

Dabitch — Mon, 06 Feb 2012 02:40:58 +0000

Tonight during super bowl XLVI Bud Light ran and ad with a talented dog in, a dog that will fetch as son as you say "here we go". And not just anything either, noo, this dog will fetch beer. What a practical dog to have. Better than a walking fridge.

Thing is, we've seen Bud Light kinda do this one before. In a super bowl, no less.

We've even seen Bud Light dogs fetching beers before, you all remember that, right? No? I do. He wasn't quite as nice about it though, but it did almost get a trifecta in superbowl ad laughs. It has a dog. a groin-pain moment... and nope, no bikini ladies in sight. Two out of three ain't bad though. Here's Good Dog bad dog from Superbowl XXXVIII.

Bud Light - Rescue Dog / Here weego - (2012)

Dabitch — Mon, 06 Feb 2012 02:26:56 +0000

Bud light wants you to pop by facebook.com/budlight to help rescue dogs. You might even rescue one as well trained as this pup. Naaaah.

Bridgestone _ performance Basketball - (2012)

Dabitch — Mon, 06 Feb 2012 02:06:00 +0000

OOh, a sleeping baby test. That'll work.

Budweiser - Eternal Optimism - (2012)

Dabitch — Mon, 06 Feb 2012 02:00:49 +0000

Hey look, it's the same corner bar as in the previous super bowl ad. Talk about self-referential advertising.

Chrysler - Halftime in America - (2012) 2:00 (USA)

Dabitch — Mon, 06 Feb 2012 01:26:06 +0000

Clint Eastwood might be running for president.

Toyota - Camry Effect - Connections - (2012)

Dabitch — Mon, 06 Feb 2012 01:16:21 +0000

So many things happen in a Camry. Babies are born but apparently not made in there.

Hulu Plus - Huluboratory (2012)

Dabitch — Mon, 06 Feb 2012 01:03:04 +0000

Watch out people, they will turn us all into .... green octupi?

Budweiser - Return of the King - (2012)

Dabitch — Mon, 06 Feb 2012 00:27:48 +0000

DROP EVERYTHING, THERE'S BEER AGAIN!

TaxACT - Free to Pee - (2012)

Dabitch — Mon, 06 Feb 2012 00:22:06 +0000

Little kid really really really needs to pee.

Bridgestone - Performance Football - (2012)

Dabitch — Mon, 06 Feb 2012 00:16:11 +0000

A football made of tires. Interesting.

M&M's - Just my shell / Mrs M&M - (2012)

Dabitch — Mon, 06 Feb 2012 00:00:16 +0000

He is not sexy. Please stop.

Bud Light Platinum - Factory - (2012)

Dabitch — Sun, 05 Feb 2012 23:48:42 +0000

Inside the factory of Bud light.

First quarter airing.

Cadillac ATS - Green Hell - (2012)

Dabitch — Sun, 05 Feb 2012 23:29:24 +0000

Budweiser - Flash fans / Hockey game - (2012) 2:00 (Canada)

Dabitch — Sun, 05 Feb 2012 23:12:17 +0000

Budweiser told two Port Credit, Ontario teams that they were shooting a documentary about rec league hockey.

They fibbed.

This ad airs during the Super Bowl in Canada.

Ford asks Chevy to pull the "Dave drove a Ford" apocalypse super bowl ad

Dabitch — Sun, 05 Feb 2012 22:46:16 +0000

Apparently Ford was peeved at the Chevy super bowl ad, where all the survivors of the apocalypse predicted by the Mayan calendar meet up before frogs start raining from the sky, and notice they're missing one person from their pickup-truck posse. The older guy in the gang then responds with a line which sounds like he's reading straight from the brief: "Dave didn't drive the longest-lasting, most-dependable full-size pickup truck on the road" and ends with "Dave drove a Ford".

According to WSJ Chevrolet said it received a letter yesterday from longtime rival Ford Motor Co. asking that it not show its Super Bowl commercial for the Chevy Silverado pickup.

“Woke today with letter from Ford asking Chevy to pull 2012 Super Bowl ad. Really! We stand by our longest-lasting most dependable truck,” said GM marketing boss Joel Ewanick in an email today.
In an earlier statement Ewanick said the ad is “a fun way” of putting the company’s claims about the Silverado in the context of the apocalypse. The company said it won’t pull the commercial, which is set to run during the first quarter of today’s game.
“We can wait until the world ends, and if we need to, we will apologize,” Ewanick added.

The ad will still air. Listen carefully to see if they dubbed "Ford" to something else.

OK Go - Needing/Getting (2012) 3:54 (USA)

caffeinegoddess — Sun, 05 Feb 2012 22:39:40 +0000

The new music video from OK Go, made in partnership with Chevrolet and aired in the Super Bowl XLVI commercial for Chevy Sonic "Stunt Anthem". OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck.