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The Week in Twitter: Protests and Social Media Reprise Their Feedback Loop

Fri, 25 May 2012 13:40:01 -0400

Don't worry, though -- Twitter isn't only being used for social justice.

See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'

Fri, 25 May 2012 12:32:46 -0400

Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.

Barrie D'Rozario Murphy, TargetCast Pick Up Lands' End

Fri, 25 May 2012 12:28:02 -0400

Lands' End had selected Minneapolis agency Barrie D'Rozario Murphy to handle creative and TargetCast to handle media duties for the brand.

Zeno Adds More Sears Business to Its Roster

Fri, 25 May 2012 11:22:03 -0400

Sears Holdings is shifting the bulk of its PR business to Daniel J. Edelman's Zeno Group.

Social Data, Used Well, Can Add Years to a CMO's Tenure

Fri, 25 May 2012 09:39:46 -0400

With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.

Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service

Thu, 24 May 2012 17:19:01 -0400

Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.

PayPal Snags 15 Retailers for In-Store Payments

Thu, 24 May 2012 17:06:01 -0400

In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.

Five Questions With Adam & Eve/DDB's James Murphy

Thu, 24 May 2012 15:11:01 -0400

Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million. Ad Age's Europe Editor, Emma Hall, talked with Adam & Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam & Eve/DDB.

Nike Takes Plus to Golf With New App

Thu, 24 May 2012 14:55:38 -0400

Golfers can improve, track and share their golf games with NG360, a new app developed for Nike for Blast Radius that is designed to take golf into the digital era.

How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram

Thu, 24 May 2012 14:44:57 -0400

Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.

The Mobile Circus Is Coming to Cannes

Thu, 24 May 2012 14:34:02 -0400

The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.

Pom Uses Quotes From FTC Case as Latest Ad Testimonial

Thu, 24 May 2012 14:06:03 -0400

The FTC may have ruled that the brand violated federal laws, but Pom Wonderful is using the judge's own words in a new ad.

Plenty of Burgers in 'Fast Food Mania,' But Not in Ad Breaks

Thu, 24 May 2012 12:44:02 -0400

Burgers, fries and shakes are the stars of "Fast Food Mania," a travelogue program on Destination America cable network. But they aren't the focus of the ads that will accompany the show.

What Burger King, Nike, McDonald's, the iPhone and... Sun Drop (?) Have in Common

Thu, 24 May 2012 12:22:01 -0400

See the surprising most social brands advertising on TV.

McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity

Thu, 24 May 2012 11:14:02 -0400

McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.

Mindshare Retains Unilever's $1.38 Billion U.S. Business

Thu, 24 May 2012 11:14:01 -0400

The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.

Hot Pockets Hacks Its Way Onto the Viral Video Chart

Thu, 24 May 2012 10:30:24 -0400

How does a brand create a viral video? Hot Pockets seems to have found the answer: pay the people who make viral videos to make one for you.

TV Networks Ponder Fridays as Chance for Niche Shows

Thu, 24 May 2012 10:16:02 -0400

Major TV networks are moving little-watched shows with signficant DVR audiences to Fridays, testing whether the technology can help programs like "Community" make it on a night with few viewers.

EU Cookie Law Could Be the Death of Digital

Thu, 24 May 2012 07:00:00 -0400

The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.

Netflix: OK, Maybe We're Cannibalizing Something

Thu, 24 May 2012 06:45:00 -0400

"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.

John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads

Wed, 23 May 2012 22:39:41 -0400

After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.

Omnicom Group's DDB Acquires London Hotshop Adam & Eve

Wed, 23 May 2012 17:41:02 -0400

The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.

People on the Move: Jack Bamberger to Head Digital for MEC North America

Wed, 23 May 2012 16:17:59 -0400

Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Wed, 23 May 2012 15:41:02 -0400

Consumers have been slow to adopt TV Everywhere in large numbers.

A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short

Wed, 23 May 2012 14:55:51 -0400

Roman Polanski directs this short film for Prada featuring Ben Kingsley as an easily distracted therapist and Helena Bonham Carter as his patient.

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Wed, 23 May 2012 14:34:32 -0400

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

The Summer Road Trip Went Digital. What's Your Strategy?

Wed, 23 May 2012 14:10:46 -0400

Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?

Google Names New Motorola CMO as Deal Closes

Wed, 23 May 2012 14:10:02 -0400

Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.

JC Penney's Mistake? Assuming the Consumer Is Rational

Wed, 23 May 2012 13:43:36 -0400

JC Penney plan is admirable but may be too rational to attract shoppers in the short run.

VW's Lamborghini Issues RFP for PR Support

Wed, 23 May 2012 12:48:02 -0400

Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.