What Little I Know...

Publishers take Notice of Foursquare’s Small Business Tools!

Beverly Crandon — Wed, 10 Mar 2010 02:59:31 +0000

But, all this innovation by Foursqure leads us to ask the million dollar traditional media question: What does this all mean for publishers of directory products and or publishers of newspapers looking to take their business content, down the directory path?

iPad Commercial Aired During the Oscars

Beverly Crandon — Mon, 08 Mar 2010 02:39:40 +0000

but I can share with you Apples iPad commercial, which debut during the the Oscars and although it won't necessarily have you locked up in the boardroom building strategies, it is at least exciting and breeds anticipation!

Funny Video About the Hording of Newspapers

Beverly Crandon — Sun, 07 Mar 2010 14:36:31 +0000

Here is a funny video about the print media industry (partially -- my industry). It's brilliantly done and at times, because of its reminiscence to CNN and Headline News, you're caught thinking the piece is actually true.

Mobile, eReaders and Other New Media (SNA)

Beverly Crandon — Thu, 04 Mar 2010 22:26:24 +0000

This session started with Shannon Kinney of AIM Group. She made it clear that the times have changed; "communication styles have changed and marketing has got to change with it:

Non-Traditional Revenues for Publishers (SNA 2010)

Beverly Crandon — Thu, 04 Mar 2010 14:38:17 +0000

Peter Conte from Borrell spoke to the SNA/SNPA Strategic Revenue Summit attendees about couponing and using it as a non-traditional revenue source for publishers.

Canpages WANTS YOU to Develop their Mobile App.

Beverly Crandon — Wed, 03 Mar 2010 04:22:54 +0000

Just today, Canpages announced the launch of their Canpages mobile application contest.

Visual Search for Newspapers and Magazines

Beverly Crandon — Tue, 02 Mar 2010 11:45:15 +0000

Virtual Search - just think about the things publishers can do for advertisers with this technology.

Online News Consumption Catapults the Web

Beverly Crandon — Tue, 02 Mar 2010 05:22:33 +0000

According to the recent Pew study, the Internet is the third most popular news source for Americans, behind local and national television news sources. What does this mean for newspaper publishers?

Twitter Lessons for Real Estate Agents

Beverly Crandon — Fri, 26 Feb 2010 02:48:08 +0000

The blog post spoke to the appropriate ways to use social networks for traditional content, i.e. classifieds, and as much as that was a guide for newspaper publishers, there were lessons in there that could be applied to any traditional vertical, and that includes real estate agents.

What Would We Do Without Newspapers? – video

Beverly Crandon — Mon, 15 Feb 2010 16:05:01 +0000

Here is a video we found from TVO (Television Ontario), showing Jesse Brown and his take on why we cannot exist without the newspaper in newsprint.