AdExchanger.com: Exchanging Ideas On Digital Media Optimization

AdExchanger: A Viewable Impression

AdExchanger — Fri, 10 Feb 2012 06:19:28 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... More AdExchanger: Click Here To Get The AdExchanger iPad Comic Book! AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: [...]

Google Data Gathering Full-Steam Ahead; Time For Brokers, Not Bookers; LinkedIn CPMs Rise;

AdExchanger.com — Fri, 10 Feb 2012 06:19:05 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Testing, Gathering New "Nielsen-like" panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK's Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ's Kate [...]

PaperG Sees Local Ads Opportunity With Advertisers Large And Small Says CEO Wong

AdExchanger — Thu, 09 Feb 2012 18:55:28 +0000

Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company's growth and offering with AdExchanger including trends he's seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you're seeing today which you didn't expect when you started the company? When we first started the company, [...]

Glam Serves Up New Community Channel With ‘Foodie’

AdExchanger — Thu, 09 Feb 2012 14:00:43 +0000

Given that "food" is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel [...]

Mad Channels for Mad Men

AdExchanger — Thu, 09 Feb 2012 05:23:59 +0000

"The Sell-Sider" is a column written by the sell-side of the digital media community. Today's column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Selling digital used to be easy: how big is the budget, and do they want the News section, or [...]

Akamai Reports Q4, Startups Take Execs; Reckitt-Benckiser Wants More Digital; Yahoo! Shuffling Board

AdExchanger.com — Thu, 09 Feb 2012 05:03:28 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected [...]

What Are The Hurdles In Cross-Digital, Audience Buying?

AdExchanger — Wed, 08 Feb 2012 05:09:59 +0000

Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that's hardly the scalable motherlode for effective [...]

ValueClick Sees 20% Organic Growth In Display In Q4; Spongecell Gets $10 Mil; McClatchy Says Segmenting For Digital

AdExchanger.com — Wed, 08 Feb 2012 05:03:55 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company's acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 [...]

Unica Co-Founder Yuchun Lee On IBM Software And Systems Integration For The CMO

AdExchanger.com — Tue, 07 Feb 2012 05:09:44 +0000

Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM. Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company's positioning - especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits [...]

Amazon Tests A Retail Store; Ad Trading Guidelines In The UK; Agency Aegis Innovating

AdExchanger.com — Tue, 07 Feb 2012 05:03:59 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Amazon To Build Store Amazon is "taking it to the streets" and launching a retail store of the brick-and-mortar variety beginning in Seattle. Blogger Michael Kozlowski reports, "This project is a test to gauge the market and see if a chain of stores would [...]