AdExchanger

This Ad Tech Company Wants To Ensure Brands Don’t Go Viral For The Wrong Reasons

Tue, 03 Nov 2026 07:00:12 +0000

Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.

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OpenAI May Not Be So Open For Long; Prediction Markets Bet On Endorsements

AdExchanger — Tue, 03 Nov 2026 05:03:18 +0000

How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.

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Affle Acquires Perion For $420 Million, Because ‘Synergies’

Mon, 02 Nov 2026 17:03:43 +0000

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” Tal Jacobson, Perion’s CEO, is well aware that the term has become a total cliche. “Every time I write an email and use ‘synergy,’ Google pops up and says people don’t like that […]

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Fox Doesn’t Want To Talk About Roku, But It’s Got Lots To Say About Tubi And Politics

Mon, 02 Nov 2026 16:09:56 +0000

Any investor hoping to ask about Fox’s pending Roku acquisition during its fiscal Q1 2027 earnings call on Monday was out of luck. Fox’s IR rep made that clear up front and pointed analysts to Fox’s SEC filings instead. However, CEO Lachlan Murdoch did share a mini update, including that shareholder and foreign regulatory approvals […]

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AI Labels Don’t Tell Consumers Whether An Ad’s Claims Are Real

AdExchanger Guest Columnist — Mon, 02 Nov 2026 05:25:16 +0000

Disclosure: Sourin Chakrabarti works on AI labeling for advertising at Meta. The views expressed are his own and do not represent Meta. In October 2025, three clips appearing to show police detaining and pepper-spraying protesters racked up millions of views across X, Instagram and TikTok. Created with OpenAI’s Sora, the videos carried visible watermarks, yet […]

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Down To The Wire To Acquire; Meta Wants To Be TV, Too

AdExchanger — Mon, 02 Nov 2026 05:03:21 +0000

Mergers & Ad-quisitions Are we in for a year-ending blockbuster M&A spree? The Information jokes that CEOs ought to “get your deals in while ya still can, folks.” A convergence of factors could make for a splashy Q4. As AdExchanger discussed in our Big Story Podcast last week, The Trump administration hasn’t been opposing acquisitions […]

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Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart

Fri, 30 Oct 2026 16:26:17 +0000

It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart.

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Your Media Plan Might Be Missing Its Best Customers

AdExchanger Content Studio — Fri, 30 Oct 2026 12:00:30 +0000

If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the best media plan is only as good as the data […]

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Ghost Audiences Are Haunting CTV Measurement

AdExchanger Guest Columnist — Fri, 30 Oct 2026 04:35:43 +0000

CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.

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‘E’ For ‘Exactly The Same As Always’; Google’s Very Bad Day On Wall Street

AdExchanger — Fri, 30 Oct 2026 04:03:38 +0000

How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio.

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