AdExchanger

Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Thu, 23 Jul 2026 16:19:02 +0000

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.

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Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

Thu, 23 Jul 2026 15:01:39 +0000

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […]

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Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic

AdExchanger Guest Columnist — Thu, 23 Jul 2026 04:35:01 +0000

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]

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Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up?

AdExchanger — Thu, 23 Jul 2026 04:03:15 +0000

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

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Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Thu, 23 Jul 2026 00:01:30 +0000

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust […]

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Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Wed, 22 Jul 2026 10:00:27 +0000

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run […]

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AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show

Lynn Leahey — Wed, 22 Jul 2026 05:00:14 +0000

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else.

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Disney And Ketchup, Together At Last; The True Cost Of Better Ads

AdExchanger — Wed, 22 Jul 2026 04:35:57 +0000

The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters […]

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Sellers Are Fed Up With Amazon, But Can They Force Change?

Tue, 21 Jul 2026 18:42:32 +0000

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder […]

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Forget The Shiny Objects And Focus On Fundamentals

Tue, 21 Jul 2026 12:53:16 +0000

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, North America, on this week’s episode of AdExchanger Talks. Driving profitable […]

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