AdExchanger

Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman

AdExchanger Content Studio — Thu, 02 Jul 2026 20:15:05 +0000

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […]

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People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts

Joanna Gerber — Thu, 02 Jul 2026 05:00:50 +0000

If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus, […]

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Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?

Victoria McNally — Thu, 02 Jul 2026 05:00:45 +0000

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.

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OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web

AdExchanger — Thu, 02 Jul 2026 04:03:00 +0000

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers.

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As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

AdExchanger Content Studio — Wed, 01 Jul 2026 16:00:16 +0000

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

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Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

Alyssa Boyle — Wed, 01 Jul 2026 09:00:35 +0000

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at the NYU Stern School of Business.

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AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years

AdExchanger Guest Columnist — Wed, 01 Jul 2026 04:35:46 +0000

Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your […]

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Disowned And Unoperated Media; Looting Plunder From Pro Sports

AdExchanger — Wed, 01 Jul 2026 04:03:23 +0000

Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms. Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers […]

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Can AI Orchestrate Omnichannel Advertising?

AdExchanger Content Studio — Tue, 30 Jun 2026 12:00:13 +0000

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns […]

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Reddit Is Training The Robots

Allison Schiff — Tue, 30 Jun 2026 10:00:18 +0000

Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

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