AdExchanger

SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine

Wed, 23 Sep 2026 13:00:03 +0000

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.

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The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

AdExchanger Guest Columnist — Wed, 23 Sep 2026 04:35:01 +0000

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media buying agency might aim to reduce the cost of producing an approved campaign plan by 25% within 90 days, while […]

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More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead

AdExchanger — Wed, 23 Sep 2026 04:03:58 +0000

ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture and act on open web intent before it disappears.” And then 51Degrees, a data services company affiliated with online ad […]

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Performance CTV Is All The Rage, But The Mid-Funnel Still Matters

Tue, 22 Sep 2026 13:00:38 +0000

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

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There’s More To The Fall Sports Audience Than Football Fandom

AdExchanger Content Studio — Tue, 22 Sep 2026 12:00:54 +0000

On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s World Cup had already finished for the day. Multiply that by every American with a remote and a phone, and […]

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Creator Marketing Is Growing Up

Tue, 22 Sep 2026 10:00:32 +0000

Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant […]

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No More Ad-Free Magic Kingdom; What’s The Price?

AdExchanger — Tue, 22 Sep 2026 04:03:56 +0000

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.

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The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

Mon, 21 Sep 2026 19:43:09 +0000

The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you covered. But here’s a quick-and-dirty recap: Google’s contracts tying its AdX ad exchange and its DoubleClick for Publishers (DFP) ad […]

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Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Mon, 21 Sep 2026 14:00:47 +0000

Publishers are sitting on a treasure trove of audience data. But, to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced on Monday. The integration addresses the longstanding audience targeting problems from […]

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Ad Tech Has A Multibillion-Dollar Privacy Problem. It Started Decades Ago

Mon, 21 Sep 2026 05:00:54 +0000

The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […]

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