AdExchanger

How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)

Thu, 03 Sep 2026 05:01:35 +0000

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group. The digital-native ecommerce brand […]

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How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales

Thu, 03 Sep 2026 05:00:51 +0000

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

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The Trouble With AI Mania; Show Me The Receipts

AdExchanger — Thu, 03 Sep 2026 04:03:11 +0000

Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in ChatGPT ads – but the channel is so new that advertisers have “limited controls” over what content their ads […]

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Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules

Wed, 02 Sep 2026 19:11:42 +0000

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly.

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CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

Wed, 02 Sep 2026 14:14:44 +0000

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment criteria that weigh what media buyers actually care about, rather than publicly-available marketing materials. CartographAI is the brainchild of former […]

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CTV Can’t Out-Google Google, So It Should Play A Different Game

AdExchanger Guest Columnist — Wed, 02 Sep 2026 04:45:42 +0000

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV can solve two industry problems at once. First, it can prove the outcomes-based value of premium brand advertising, including its […]

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The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads

AdExchanger — Wed, 02 Sep 2026 04:35:43 +0000

You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsuit filed by the Federal Trade Commission (FTC) and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than necessary […]

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Cracking The In-Store Attribution Code In Influencer Marketing

Tue, 01 Sep 2026 10:00:12 +0000

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to influence local people,” says Emily Steele, the company’s CEO and co-founder, on this week’s episode of AdExchanger Talks. That sentiment […]

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Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack

Tue, 01 Sep 2026 04:45:34 +0000

The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a contextual and an emotional signal, its director of measurement, Shannon Ferguson, told AdExchanger. After about a year of testing with […]

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LLMs, Meet The DSA; The Social Media Controversy Continues

AdExchanger — Tue, 01 Sep 2026 04:03:34 +0000

ChatGPT, Reddit and Roblox are big enough to be subject to the European Union's Digital Services Act. And: The world considers social media bans for users under 16.

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