AdExchanger: News and Views on Data-Driven Digital Advertising

Ad Op Partners In Place, Pandora Makes A Grab For Local Radio Dollars

David Kaplan — Fri, 17 May 2013 20:27:56 +0000

Streaming audio player Pandora has increasingly focused on building ad revenues from the local level up, but has met with some hurdles in trying to pry ad dollars from the $15 billion terrestrial radio market. This week it struck deals with two media buying and planning software providers, Mediaocean and STRATA , that it hopes [...]

For ESPN's Live Video, 'Real-Time' Advertising Is A Real Focus

David Kaplan — Fri, 17 May 2013 13:30:23 +0000

ESPN unveiled results of its first advertising "hackathon" at its cable network upfront presentation this week. The hackathon event divided ESPN staffers into groups and charged them with developing new ad solutions that would be presented to six judges and 250 other employees. Marketers and media buyers were given a preview of some of the [...]

I Like You, But Not In That Way

AdExchanger — Fri, 17 May 2013 10:00:49 +0000

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. A parade of limousines filled with elaborately dressed high-schoolers is a sure sign that prom season has arrived. The season evokes memories [...]

Affiliate Marketing Going 'Mainstream' Says VigLink CEO Roup

John Ebbert — Fri, 17 May 2013 04:05:58 +0000

“Affiliate marketing has gone much more mainstream,” says VigLink CEO Oliver Roup. That’s his hope, at the very least, since his 28-person company is built on the commission-based lead gen business model that has been a cornerstone of web marketing. Roup adds, “[Affiliate marketing] has gone from coupons to content. Though coupon sites were dominating up until [...]

Tech Barriers To A Level Programmatic Playing Field

AdExchanger — Fri, 17 May 2013 04:05:01 +0000

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. Few in the ad industry would deny these trends: RTB-eligible inventory growth is meeting with rising advertiser spending in programmatic; the [...]

Comic: Online GRP

Nate Neal — Fri, 17 May 2013 04:04:32 +0000

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In [...]

New AdMob; Acxiom Reports

AdExchanger — Fri, 17 May 2013 04:03:57 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. New AdMob Google unveiled a rebuild of AdMob at its I/O conference today. The changes, which incorporate tech from AdSense, are all about optimizing conversion for advertisers and boosting yield for app developers. There are some bells and whistles here too, such as better [...]

Does Joe Lunchpail Care 'What They Know'? A Roundup Of Surveys On Ad Tracking Sentiment

Kimberly Maul — Thu, 16 May 2013 17:39:48 +0000

The balance between protecting consumers' privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents [...]

Moontoast And VideoGenie Bring Video Ads To Facebook News Feed

Judith Aquino — Thu, 16 May 2013 13:00:53 +0000

Following on the heels of Facebook’s announced plans to introduce video ads to its News Feed, Moontoast, a rich media ad platform provider, and the video platform VideoGenie unveiled a new partnership today that will also enable advertisers to insert videos into the social network’s News Feed. Moontoast is a Facebook-preferred marketing developer and winner [...]

For Priceline, TV Is For Branding, Programmatic For Conversions

David Kaplan — Thu, 16 May 2013 04:12:12 +0000

There's been no shortage of talk about "programmatic direct," which involves using automated buying tools to support negotiated ad deals with presumably branding-oriented campaign goals. But for Priceline.com CMO Brett Keller, the idea is an illusion. "We've been using TV as our branding vehicle from very the beginning of this company 14 years ago and [...]