AdExchanger

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

AdExchanger — Thu, 30 Apr 2026 04:03:19 +0000

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, […]

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Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?

Allison Schiff — Thu, 30 Apr 2026 01:03:18 +0000

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […]

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Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

James Hercher — Wed, 29 Apr 2026 23:55:18 +0000

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1 […]

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Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data

Joanna Gerber — Wed, 29 Apr 2026 13:00:28 +0000

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]

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A New Standard For Transparency In CTV: What Advertisers Should Expect

AdExchanger Content Studio — Wed, 29 Apr 2026 12:00:36 +0000

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […]

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What’s Really Possible; The New Home Takeover

Victoria McNally — Wed, 29 Apr 2026 05:00:43 +0000

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents.

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Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

AdExchanger Guest Columnist — Wed, 29 Apr 2026 04:35:59 +0000

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […]

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Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Allison Schiff — Wed, 29 Apr 2026 00:24:45 +0000

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […]

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Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

James Hercher — Tue, 28 Apr 2026 15:32:00 +0000

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]

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What A Lead Generation Conference Taught Me About Fixing Ad Ops

Andrew Byrd — Tue, 28 Apr 2026 14:00:55 +0000

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]

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