AdExchanger https://www.adexchanger.com/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 12 Jun 2026 14:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger https://www.adexchanger.com/ 32 32 What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio https://www.adexchanger.com/audio/what-platforms-say-will-bring-bigger-ad-budgets-to-digital-audio/ https://www.adexchanger.com/audio/what-platforms-say-will-bring-bigger-ad-budgets-to-digital-audio/#respond Fri, 12 Jun 2026 13:17:28 +0000 https://www.adexchanger.com/?p=461561 Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, […]

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]]> https://www.adexchanger.com/audio/what-platforms-say-will-bring-bigger-ad-budgets-to-digital-audio/feed/ 0 Programmatic TV Home Screens And Gaming Ads For Kids https://www.adexchanger.com/the-big-story/programmatic-tv-home-screens-and-gaming-ads-for-kids/ https://www.adexchanger.com/the-big-story/programmatic-tv-home-screens-and-gaming-ads-for-kids/#respond Fri, 12 Jun 2026 09:00:49 +0000 https://www.adexchanger.com/?p=461536 How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.

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]]> https://www.adexchanger.com/the-big-story/programmatic-tv-home-screens-and-gaming-ads-for-kids/feed/ 0 How Degree Is Positioning Itself For The World Cup https://www.adexchanger.com/tv/how-degree-is-positioning-itself-for-the-world-cup/ https://www.adexchanger.com/tv/how-degree-is-positioning-itself-for-the-world-cup/#respond Fri, 12 Jun 2026 05:00:07 +0000 https://www.adexchanger.com/?p=461501 In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes place, it’s usually too late.

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]]> https://www.adexchanger.com/tv/how-degree-is-positioning-itself-for-the-world-cup/feed/ 0 Publisher Problems, DSP Solutions; Who’s Tagging Out? https://www.adexchanger.com/daily-news-roundup/friday-12062026/ https://www.adexchanger.com/daily-news-roundup/friday-12062026/#respond Fri, 12 Jun 2026 04:03:04 +0000 https://www.adexchanger.com/?p=461528 Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory […]

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]]> https://www.adexchanger.com/daily-news-roundup/friday-12062026/feed/ 0 This AI Brain Wants To Get Rid Of The Grunt Work In Creative Campaigns https://www.adexchanger.com/ai/this-ai-brain-wants-to-get-rid-of-the-grunt-work-in-creative-campaigns/ https://www.adexchanger.com/ai/this-ai-brain-wants-to-get-rid-of-the-grunt-work-in-creative-campaigns/#respond Thu, 11 Jun 2026 12:00:48 +0000 https://www.adexchanger.com/?p=461392 Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […]

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]]> https://www.adexchanger.com/ai/this-ai-brain-wants-to-get-rid-of-the-grunt-work-in-creative-campaigns/feed/ 0 The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook https://www.adexchanger.com/content-studio/the-death-of-the-siloed-sports-ad-how-mobile-data-rewrote-the-mega-event-playbook/ https://www.adexchanger.com/content-studio/the-death-of-the-siloed-sports-ad-how-mobile-data-rewrote-the-mega-event-playbook/#respond Thu, 11 Jun 2026 12:00:03 +0000 https://www.adexchanger.com/?p=460815 With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […]

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]]> https://www.adexchanger.com/content-studio/the-death-of-the-siloed-sports-ad-how-mobile-data-rewrote-the-mega-event-playbook/feed/ 0 Why Prediction Is Replacing Precision For Outcome-Driven Advertising https://www.adexchanger.com/data-driven-thinking/why-prediction-is-replacing-precision-for-outcome-driven-advertising/ https://www.adexchanger.com/data-driven-thinking/why-prediction-is-replacing-precision-for-outcome-driven-advertising/#respond Thu, 11 Jun 2026 04:35:37 +0000 https://www.adexchanger.com/?p=461377 For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […]

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]]> https://www.adexchanger.com/data-driven-thinking/why-prediction-is-replacing-precision-for-outcome-driven-advertising/feed/ 0 Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer https://www.adexchanger.com/daily-news-roundup/thursday-11062026/ https://www.adexchanger.com/daily-news-roundup/thursday-11062026/#respond Thu, 11 Jun 2026 04:03:00 +0000 https://www.adexchanger.com/?p=461378 Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]

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]]> https://www.adexchanger.com/daily-news-roundup/thursday-11062026/feed/ 0 Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically https://www.adexchanger.com/tv/home-screen-ads-on-samsung-tvs-will-soon-be-available-programmatically/ https://www.adexchanger.com/tv/home-screen-ads-on-samsung-tvs-will-soon-be-available-programmatically/#respond Wed, 10 Jun 2026 12:30:15 +0000 https://www.adexchanger.com/?p=461237 Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.

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]]> https://www.adexchanger.com/tv/home-screen-ads-on-samsung-tvs-will-soon-be-available-programmatically/feed/ 0 The Competitive Signals Hiding Inside Social Ad Auctions https://www.adexchanger.com/content-studio/the-competitive-signals-hiding-inside-social-ad-auctions/ https://www.adexchanger.com/content-studio/the-competitive-signals-hiding-inside-social-ad-auctions/#respond Wed, 10 Jun 2026 12:00:17 +0000 https://www.adexchanger.com/?p=461114 Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […]

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