AdExchanger

Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense

Thu, 13 Aug 2026 12:56:45 +0000

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score, and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned […]

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Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

Thu, 13 Aug 2026 09:30:46 +0000

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

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Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever

AdExchanger — Thu, 13 Aug 2026 04:03:26 +0000

Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the "hydration-break" ad monetization seen in this year's World Cup.

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Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company

Wed, 12 Aug 2026 23:22:36 +0000

Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our SSP – or supply-side platform – helps apps monetize their user base via our software development kit, or SDK,” he […]

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AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal

Wed, 12 Aug 2026 16:52:53 +0000

AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off short-seller attacks, navigated a downturn in casual gaming apps – its core market – and watched investors […]

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Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?

AdExchanger Guest Columnist — Wed, 12 Aug 2026 04:35:12 +0000

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore […]

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A Bon Viant; The End Of Indie Middleware

AdExchanger — Wed, 12 Aug 2026 04:01:35 +0000

Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots.

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Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer

Tue, 11 Aug 2026 16:43:09 +0000

What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media Group, believes he’s found the ad industry’s blind spot. Instead of buying media against age, gender or income bracket, the pitch […]

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Murder Your Thirst And Measure Everything

Tue, 11 Aug 2026 10:00:02 +0000

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off shelves. […]

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Ad Tech’s Trust Problem Isn’t Going Away. We Just Stopped Talking About It

AdExchanger Guest Columnist — Tue, 11 Aug 2026 04:35:41 +0000

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […]

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