AdExchanger

AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients

AdExchanger — Tue, 13 Oct 2026 16:04:51 +0000

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]

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Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them

AdExchanger Content Studio — Tue, 13 Oct 2026 12:00:06 +0000

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to allocate budget to live sports streaming and CTV over the next six […]

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Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

Tue, 13 Oct 2026 09:00:10 +0000

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.

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Making AI Pay Its Way, With Cloudflare

Tue, 13 Oct 2026 05:00:39 +0000

For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in exchange for traffic, says Lara Cohen, VP of strategic partnerships for media, creators and AI at Cloudflare, on this week’s […]

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Dear Performance CTV Companies: Please Stop. You’re Hurting Us

AdExchanger Guest Columnist — Tue, 13 Oct 2026 04:35:34 +0000

Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an attribution window and a CPA column, that doesn’t mean we’ve transformed television into Google. TV is still TV, even when […]

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Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side

AdExchanger — Tue, 13 Oct 2026 04:03:02 +0000

Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying.

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TV Budgets Are Following The Wrong Scorecard

AdExchanger Content Studio — Mon, 12 Oct 2026 12:00:30 +0000

The last decade saw television audiences steadily shift from linear toward streaming. The fact that advertising budgets followed isn’t too surprising. If more people are watching streaming, more TV advertising dollars should move there, too, right? But that logic rests on an oversimplification. “The largest share of viewing” and “the most valuable channel for a given […]

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How This Golf Training Brand Fixed Its Subpar Attribution

Mon, 12 Oct 2026 12:00:13 +0000

Shane Jackson didn’t set out to be a marketer. A former golf pro and All-American golfer, he bought PureOne Golf, a struggling golf training-aid company in Scottsdale, Arizona, in November 2024. What he got was less a business than a pile of parts: some inventory, a trademark and a website that, by his own estimation, […]

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When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

AdExchanger Guest Columnist — Mon, 12 Oct 2026 04:35:49 +0000

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already owns MediaMath and has expanded its data capabilities through Gimbal and […]

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Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

AdExchanger — Mon, 12 Oct 2026 04:03:20 +0000

Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?

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