AdExchanger.com: Digital Media Optimization News and Discussion

It’s Time To Get “Real” About Malvertising

Ad Traders — Mon, 15 Mar 2010 13:23:22 +0000

"The Sell-Sider" is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day weekends, holiday seasons, a plethora of Q1 inventory. These are all normal signals and events throughout the course of our year but also triggers for more unseemly activities, [...]

Yahoo! Talks RTB, Rubicon Project Urges Caution; On Demand-Side Platform Holy Grail; ScanScout Online Video Ad Insights

John Ebbert — Mon, 15 Mar 2010 04:03:56 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo! And Right Media On RTB Given all the hubbub created by the articles in the Wall Street Journal and The New York Times and included AppNexus, Google and others, Yahoo! has responded with its real-time bidding thoughts via VP/GM Bill Wise who writes, "Right Media [...]

Let’s All Do More With Less

Ad Traders — Fri, 12 Mar 2010 14:42:41 +0000

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Data is one of today’s hottest industry topics, and managing it well will drive the future of online advertising. DSPs, ad networks, exchanges, and publishers are falling over themselves [...]

Adgregate Markets Announces ShopFans, Gives Exclusive First Look To IPG’s Emerging Media Labs

John Ebbert — Fri, 12 Mar 2010 14:29:20 +0000

Adgregate Markets announced a partnership with IPG Mediabrands' Emerging Media Lab unit today which will make Adgregate Markets a preferred technology provider within IPG. According to the release, "IPG will promote Adgregate products and services to the Interpublic agency network." Part of the deal includes Adgregate Markets new socially-infused "ShopFans" in banner, e-commerce technology. [...]

All Aboard! Real-Time Bidding Goes Mainstream: In The New York Times, Wall Street Journal; And, Eyeblaster Files For IPO

John Ebbert — Fri, 12 Mar 2010 05:03:50 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. RTB, AppNexus, Ebay In NY Times It's official. Real-time bidding is here as the digital media buying phenomenon is featured in an article by reporter Stephanie Clifford of The New York Times who says, "In the real-time process, billboard space would be auctioned off second [...]

AdExchanger: Enter Malware (Part III)

John Ebbert — Fri, 12 Mar 2010 05:02:41 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... More AdExchanger: AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) Share It!

Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding

Ad Traders — Thu, 11 Mar 2010 19:42:13 +0000

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ajay Sravanapudi, CEO at LucidMedia. “If it is in fact a hand puppet, which finger is the head of the pony?” This question nicely sums up the brand safety fears [...]

Quantcast’s Feldman On Delivering Local Country Audience Insights

John Ebbert — Thu, 11 Mar 2010 17:16:46 +0000

Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company's global push. AdExchanger.com: How did you determine that Quantcast is the "World's Favorite Audience Measurement Solution"? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. We think of [...]

Evolving Back to Basics… Ad Networks Can Lead the Way

Ad Traders — Thu, 11 Mar 2010 14:34:10 +0000

"Networking" is a column focused on the evolving roles of networks in online advertising. Today's column is written by Mike Seiman, CEO of CPX Interactive. Looking back at a decade of online advertising, one thing becomes pretty clear. The arc of the landscape has slanted toward complexity and compartmentalization. While it is true that there are now [...]

24/7 Real Media’s Pangis Looks At Her Company’s Publisher Platform Solutions

John Ebbert — Thu, 11 Mar 2010 14:32:29 +0000

24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need [...]

Microsoft Releases Brand Study; Glam Media And DSP Adchemy In WSJ 50; Ads Can Be Taxing

John Ebbert — Thu, 11 Mar 2010 05:39:06 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Brand Effectiveness Study On the Microsoft Advertising blog, Microsoft's Head Of Research & Market Insights EMEA Anita Caras announces new research that looks at the effectiveness of brand campaigns in digital. The whitepaper looks at 20 campaigns across 4 EMEA countries and was done in conjunction [...]

TARGUSinfo Integrates Data Into Demdex Behavioral Bank, Discusses The Data Biz

John Ebbert — Wed, 10 Mar 2010 19:55:57 +0000

TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex's "'Behavioral Bank' [which is] full of robust user profiles with data captured from each client's Web properties and third-party data purchases." Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why do you [...]

TRAFFIQ CEO Kahn Looks At TAAN Partnership And Exclusivity Among Agency Holding Companies

John Ebbert — Wed, 10 Mar 2010 19:17:18 +0000

TRAFFIQ announced a partnership with Transworld Advertising Agency Network (TAAN), a network of independent advertising agencies in 40+ markets worldwide. According to the press release, "TRAFFIQ will be the digital media platform TAAN recommends to its member agencies." Read it. TRAFFIQ CEO Mark Kahn discussed the TAAN partnership, agency holding companies and client momentum. AdExchanger.com: How are [...]

Centro Looks To Automate The Buying Of Premium Inventory With Transis Says Pres Riegsecker

John Ebbert — Wed, 10 Mar 2010 13:39:56 +0000

Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro's business model since 2001? And how has it led today's Transis offering? Centro’s vision is the same today as the day we started. Our whole [...]

Publicis Has $489 Million For Digital Acquisitions; China’s Media Market Challenges; Auditude Gets Another Video Ad Client

John Ebbert — Wed, 10 Mar 2010 05:03:45 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company's position that it is open to buying digital media companies. Levy told the media - including BusinessWeek -, "We are in a very strong [...]

Argo Digital Solutions CEO Kates Discusses Digital-Out-Of-Home Audience Buying And Planning With rVue 2.0

John Ebbert — Tue, 09 Mar 2010 20:40:04 +0000

Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue's exchange. Argo Digital Solutions' Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you've come out with a new rev of rVue, your digital-out-of-home exchange. Please explain [...]

Adometry Offering Effectiveness Metrics And Verification Says CEO Ewel

John Ebbert — Tue, 09 Mar 2010 14:12:13 +0000

Jim Ewel is CEO of Adometry, which provides verification and effectiveness metrics products for display advertising. AdExchanger.com: What gave the team the idea for Adometry? And, what problem is Adometry solving? JE: Our founders, John Dietz and Rob Perrier, had built a large-scale ad server for a major publisher. They understood that the kind of information that [...]

AOL Can Afford $100 Million Or Less; BusinessWeek Reborn; The ‘Big Data’ Story

John Ebbert — Tue, 09 Mar 2010 05:26:27 +0000

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider's Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL CFO Artie [...]